I want us to talk about 5 reasons you should communicate your brand stories.

First of all, I’ll like to clarify what brand storytelling is.

Brand Storytelling is a way of thinking and communicating a brand that puts a narrative at their very heart and thereby makes them both meaningful and compelling – for the audience and the brand.

Now that we understand what brand storytelling is, we need to understand how brand storytelling can help us achieve our communication goals

Usually, we have 5 major reasons for communicating our brand stories:

– Brand awareness and visibility

– Top of mind in our industry

– Communicate brand positioning

– Promote products and services

– Drive sales and conversions

There are a couple of strategies and tactics that can work for your brand, you need to find them and apply them to make your brand storytelling effective.

You need to understand that people are generally ‘’selfish’’.

They care ONLY about their problems and they are very preoccupied with finding solutions to those problems, hence, you need to do your market research and use social listening well, so you can immerse yourself in the lives of your ideal audience and know their pain points and challenges.

Once you do that, you need to think of solutions that provide UTILITY, CONVENIENCE, and MEANING.

Utility- solve a problem

Convenience – Save me time, money, stress

Meaning – provide me with a relevant solution that changes my life and helps me to be a better person.

Once your stories and solution do these 3 things, then you know that you are going to be successful at communicating your messages with influential storytelling.

About Esohe

Esohe Igbinoba is the Founder, The Global Brand Network. GBN is a brand management organization with a focus on teaching entrepreneurs the art of influential storytelling for attracting visibility and building an engaged audience so they can build profitable businesses. She helps them to achieve this through her unique system: The Influential Storytelling Formula. She has helped over 150 people in 10 countries. She helps them through her online school, GBN Business School where she offers one on one coaching programs, online courses and training programs.

You can connect with her on

Social media @queenesohe

Or send an email to esohe@queenesohe.com

Or on her website queenesohe.com

I want to quickly share something that limits us a lot as entrepreneurs and even as individuals.

I call it the ”Story Wars”.

Story Wars is not my invention, I just borrowed it. lol

I call it Story Wars because there’s a struggle between your present reality…which seems very real to you and your future reality…which seems like a distant aspiration or dream that you may someday realize.

One way to win this war, is by asking yourself, ”what narrative am I going to believe?”

You can choose to believe the narrative that you are too limited in your present capacity, so you can’t achieve your goals.

Or you can choose to believe that you are more than enough and that by disciplining yourself to put in the work, over time you will achieve your desired result.

Before you choose the second worldview, you need something called ”Mental Assent”

You need to believe in your mind, heart and confess with your mouth your belief and faith in yourself to achieve your desired result.

Failure to do so means you will quit when challenges come or people come and start asking you questions.

You will quit because you haven’t made up your mind to give it all it takes or die trying.

Going all in is how champions win championships.

You need to be a practising extremist with a disciplined work ethic to achieve desired goals.

That’s how you win the story wars as an influential storyteller.

About Esohe

Esohe Igbinoba is the Founder, The Global Brand Network. GBN is a brand management organization with a focus on teaching entrepreneurs the art of influential storytelling for attracting visibility and building an engaged audience so they can build profitable businesses. She helps them to achieve this through her unique system: The Influential Storytelling Formula. She has helped over 150 people in 10 countries. She helps them through her online school, GBN Business School where she offers one on one coaching programs, online courses and training programs.

You can connect with her on

Social media @queenesohe

Or send an email to esohe@queenesohe.com

Or on her website queenesohe.com