In Career Gems August 5, 2026 By Women of Rubies

Canadian Banks Supporting Women Entrepreneurs: Grants, Loans and Programs

Starting and growing a business takes more than passion; it requires access to funding, financial knowledge, and the right support network. For many women entrepreneurs in Canada, one of the biggest challenges is finding the capital needed to launch, expand, or scale their businesses.

Fortunately, several Canadian financial institutions have recognized these challenges and now offer dedicated programs designed to help women entrepreneurs succeed. Beyond traditional banking services, many banks provide business loans, mentorship, educational resources, networking opportunities, and specialized initiatives that help women build sustainable businesses.

If you’re wondering where to start, here are some of the leading Canadian banks supporting women-owned businesses.

1. BMO

BMO has become one of Canada’s leading supporters of women entrepreneurs through its Zero Barriers to Business initiative. The program was created to reduce obstacles that often prevent women and diverse entrepreneurs from accessing funding and business support.

Entrepreneurs can benefit from:

Business banking solutions
Financing options
Educational webinars
Networking events
Mentorship opportunities
Resources for women-led businesses

BMO also partners with organizations across Canada to provide additional support and increase access to entrepreneurial resources. Learn more about BMO programs for women entrepreneurs here

2. RBC

RBC offers a variety of business banking products alongside educational resources designed for entrepreneurs at different stages of business growth.

Women business owners can access:

Business accounts
Startup financing
Business loans
Cash flow management tools
Financial planning resources
Educational events

RBC frequently collaborates with entrepreneurship organizations to strengthen Canada’s small business ecosystem. Explore RBC resources for women in business

3. TD Bank

TD provides financing solutions, advisory services, and educational programs that help entrepreneurs manage and grow their businesses.

Support includes:

Small business loans
Lines of credit
Business advice
Financial planning
Digital banking tools
Business education

Learn more about TD Women in Enterprise

4. CIBC

CIBC supports entrepreneurs through customized banking solutions and business advisory services.

Its offerings include:

Business financing
Commercial banking
Growth planning
Financial management tools
Business specialists

Visit the CIBC Women Entrepreneurs Hub

5. Scotiabank

Scotiabank provides business banking products together with educational resources and financing options that help entrepreneurs invest in growth.

Services include:

Business loans
Operating lines of credit
Cash management
Investment planning
Advisory support

Explore The Scotiabank Women Initiative

Beyond Banking: Look for Additional Opportunities

Many banks work alongside ecosystem partners to provide much more than financing.

These opportunities may include:

Business accelerators
Pitch competitions
Networking events
Mentorship programs
Leadership development
Export readiness support
Educational workshops

Building relationships with these institutions can open doors that extend well beyond traditional funding.

How to Prepare Before Applying

Before approaching any bank, ensure you have:

A clear business plan
Updated financial records
Revenue projections
A professional business profile
Strong online presence
Business registration documents

Banks are more likely to invest in entrepreneurs who demonstrate preparation and a clear vision for growth.

Visibility Matters Too

Funding is only one part of growing a successful business. The ability to clearly communicate your value, build credibility, and position yourself as an industry expert can significantly improve your chances of attracting investors, customers, and strategic partners.

This is why entrepreneurs should invest not only in financial readiness but also in media visibility, personal branding, and strategic communications.

Women of Rubies supporting women entrepreneurs through media visibility, storytelling, business promotion, mentorship, training, and community. — Women of Rubies helps women entrepreneurs build visibility, promote their businesses, strengthen their brands, and access meaningful opportunities.

How Women of Rubies Supports Women Entrepreneurs

At Women of Rubies, we believe visibility and opportunity go hand in hand. Through our media platform, professional development programs, and strategic communications services, we help women entrepreneurs:

Increase their visibility
Build stronger personal brands
Access media opportunities
Promote business milestones
Position themselves for partnerships
Strengthen their digital footprint

Whether you’re preparing to approach investors, apply for funding, or grow your business, building your visibility can become one of your greatest competitive advantages. Canada continues to expand opportunities for women entrepreneurs through banking programs, financing solutions, mentorship, and educational initiatives. Taking advantage of these resources while intentionally building your visibility can position your business for sustainable growth.

The right funding may help you start your journey, but strategic visibility can help ensure your business continues to thrive.

Continue Your Growth Journey

🎟 Join the Women of Rubies Media Visibility Bootcamp

Learn how to position yourself for media, speaking, leadership, and business opportunities. Join the waitlist: bit.ly/MVBCwaitlist

🤝 Join the Rubies Collective Community

Connect with a community of women entrepreneurs committed to growth, collaboration, and visibility. Join the Community here: womenofrubies.com/rcc

📢 Promote Your Business

Share your story through Women of Rubies editorial features, founder spotlights, interviews, and press release services. Email us: info@womenofrubies.com

In Interviews&profile July 28, 2026 By Esther Ijewere

10 Lessons From Building Women of Rubies and Amplifying 3,000+ Women’s Stories

When I launched Women of Rubies in 2015, I wasn’t trying to build a media company. I was trying to solve a problem.

Every day, I encountered remarkable women doing extraordinary work, building businesses, leading organizations, creating opportunities, transforming communities, and quietly changing lives. Yet very few people knew their names.

The media landscape often celebrated the same voices while countless women with equally powerful stories remained invisible. I believed visibility should never be reserved for a select few. It should be accessible to every woman with a meaningful story to tell.

That belief became Women of Rubies.

Today, more than a decade later, our platform has amplified the stories of over 3,000 women, published more than 500 editorial features and columns, trained over 600 entrepreneurs and professionals through our Media Visibility Bootcamp, and built a global community that spans Canada, Nigeria, the United Kingdom, the United States, and beyond.

Looking back, I realize this journey has taught me far more than how to run a media platform. It has taught me about leadership, purpose, consistency, trust, and the true power of storytelling.

Here are ten lessons that shaped everything.

1. Start with a problem, not a platform

Many founders begin by asking what they want to build. I started by asking what needed to change.

Women of Rubies was never about creating another website. It was about creating opportunities for women whose expertise deserved greater visibility. Purpose creates staying power. Platforms evolve, but purpose keeps them relevant.

2. Storytelling is one of the most valuable business assets

People rarely remember statistics. They remember stories.

Throughout my career as a journalist and communications strategist, I’ve learned that the most influential leaders are not always the most accomplished; they are often the ones who communicate their ideas clearly and consistently.

Every interview, feature story, and founder profile reinforced one truth: Stories build trust faster than credentials alone.

3. Visibility creates opportunities

One of the greatest misconceptions I encounter is that visibility is about fame. It isn’t.

Visibility is about discoverability. When people know who you are, understand what you do, and trust your expertise, opportunities begin to find you.

Over the years, many women featured on Women of Rubies have gone on to secure speaking engagements, board appointments, media interviews, partnerships, grants, awards, and new clients because someone discovered their story.

4. Consistency matters more than perfection

There were seasons when publishing content felt easy. There were also seasons when it was incredibly difficult.

Life changes.

Businesses evolve.

Resources fluctuate.

But consistency compounds.

Publishing one meaningful story after another eventually became thousands.

The lesson?

You don’t build authority overnight. You build it one piece of content at a time.

5. Relationships are your greatest marketing strategy

Women of Rubies has never relied solely on advertising. Our growth has been built through genuine relationships.

Journalists.

Authors.

Founders.

Corporate leaders.

Community organizations.

Partners.

Sponsors.

Every meaningful collaboration began with trust. In communications, relationships remain one of the strongest forms of long-term marketing.

6. Great content serves before it sells

As the digital landscape has changed, I’ve become increasingly intentional about creating educational content that answers real questions. Whether we’re writing about media visibility, personal branding, Google Knowledge Panels, AI search, storytelling, or communications strategy, our goal is simple:

Help people first.

Search engines have changed.

AI has changed.

But valuable content continues to outperform promotional content because it solves problems.

7. AI is changing discoverability, but authority still matters

One of the biggest shifts I’ve observed is how people search for information. Increasingly, entrepreneurs are asking ChatGPT, Google AI, Perplexity, and other AI assistants instead of typing simple search queries.

That means digital credibility matters more than ever. Brands that consistently publish accurate, well-structured, trustworthy content are more likely to be cited and recommended.

This is why I believe digital footprint has become one of the most valuable business assets any professional can build.

8. Your reputation is built long before people meet you

Most people will Google your name before they schedule a meeting.

Potential employers.

Clients.

Conference organizers.

Journalists.

Investors.

Your online presence has become your first introduction.

Every article, interview, LinkedIn post, podcast appearance, and media feature contributes to the story people form about you.

Build that story intentionally.

9. Success isn’t measured only by numbers

Yes, I’m proud that Women of Rubies has featured over 3,000 women. I’m proud of the awards.

The partnerships.

The global reach.

But what matters most are the messages that say:

“Your story gave me hope.”

“I finally felt seen.”

“That interview opened a new opportunity for me.”

Those moments remind me why this work matters.

Impact will always outlast impressions.

10. Keep building, even when no one is watching

Every platform has quiet seasons. Every founder experiences doubt.

Every entrepreneur wonders whether the work is making a difference.

The truth is this:

People often see the results long before they see the years of consistency that created them.

Keep publishing.

Keep improving.

Keep serving.

Your next article, interview, conversation, or opportunity could become the one that changes everything.

Final Thoughts

Building Women of Rubies has never been about creating content for the sake of publishing. It has been about creating opportunities through storytelling.

As communications continues to evolve through artificial intelligence, changing search behaviour, and new digital platforms, one principle remains unchanged:

People trust authentic stories.

Whether you are building a business, leading an organization, launching a nonprofit, or growing your personal brand, never underestimate the power of being intentional about your visibility.

Because when the right people discover your story, new opportunities become possible.

About Esther Ijewere

Esther Ijewere is a Canadian-based media strategist, brand visibility consultant, journalist, and Founder of Women of Rubies. Through strategic storytelling, communications, and media visibility initiatives, she has helped amplify the voices of more than 3,000 women globally while training hundreds of entrepreneurs and professionals to communicate with clarity, confidence, and impact.

Ready to increase your visibility?

Join the Women of Rubies Media Visibility Bootcamp, explore our communications resources, or subscribe to receive practical insights on storytelling, personal branding, and thought leadership.

In Career Gems July 29, 2026 By Women of Rubies

Press Release Distribution Services: Amplify Your Story with Women of Rubies

Whether you’re launching a business, announcing a milestone, hosting an event, celebrating an award, or introducing a new initiative, your story deserves to be seen.

At Women of Rubies, we help entrepreneurs, professionals, nonprofits, organizations, and brands amplify their stories through professional press release writing, publishing, and distribution services designed to increase visibility, build credibility, and connect you with the right audience.

What Is Press Release Distribution?

A press release is an official announcement that communicates newsworthy information to the media and the public.

Press release distribution is the strategic process of writing, publishing, and sharing that announcement across relevant platforms to increase awareness, improve online visibility, and attract media attention.

A professionally written and distributed press release can help position your brand as credible, strengthen your online presence, and open doors to new opportunities.

Why Press Releases Still Matter

In today’s digital world, press releases remain one of the most effective tools for increasing visibility and building trust.

A well-crafted press release can help you:

Launch a business or organization
Announce a new product or service
Promote an event or conference
Celebrate awards and recognitions
Share partnerships and collaborations
Announce funding or major milestones
Increase online visibility
Strengthen your brand credibility
Reach potential customers, partners, and media outlets

When combined with strategic distribution, press releases become a valuable part of your overall communications and visibility strategy.

Our Press Release Services

At Women of Rubies, we provide end-to-end support to help your story make an impact.

Press Release Writing

Our team develops clear, engaging, and professionally written press releases tailored to your announcement and target audience.

Publishing on Women of Rubies

Your press release is published on the Women of Rubies platform, helping your story reach our growing audience while improving its online visibility.

Press Release Distribution

We strategically distribute your press release through relevant channels to increase exposure and help your news reach a wider audience.

Visibility & Communications Support

Need help positioning your announcement?

We provide guidance on messaging, storytelling, and communications strategies to help maximize the impact of your announcement.

Who Can Benefit?

Our press release services are ideal for:

Entrepreneurs
Small business owners
Women-led businesses
Nonprofit organizations
Corporate organizations
Authors
Speakers
Coaches
Professionals
Event organizers
Community organizations
Startups

Whether you’re sharing your first announcement or celebrating a major milestone, we’re here to help you tell your story with confidence.

Why Choose Women of Rubies?

Since 2015, Women of Rubies has been committed to amplifying women’s voices and celebrating stories that inspire change.

Our platform has:

Spotlighted more than 3,000 women
Built a growing global community across Canada, Africa, and beyond
Supported entrepreneurs, professionals, and changemakers through visibility initiatives
Created platforms that help women increase their influence and opportunities

We understand that visibility isn’t just about being seen—it’s about being remembered for the impact you make.

When Should You Issue a Press Release?

Consider issuing a press release when you:

Launch a new business
Introduce a product or service
Publish a book
Receive an award
Announce a partnership
Host an event
Secure funding
Expand into a new market
Celebrate an important business milestone

If your news is valuable to your audience, it’s worth sharing professionally.

Our Packages

Every story is unique, which is why we offer flexible packages designed to meet different visibility needs.

Press Release Writing, Publishing & Distribution packages start from CAD $95.

Each package includes professional support and can be customized based on your goals, target audience, and distribution requirements. If you’re looking for broader exposure or have a larger campaign, we’re happy to create a tailored solution for you.

Let Your Story Reach Further

Your achievements deserve more than a social media post. Whether you’re announcing a milestone, launching a new initiative, or building awareness for your brand, Women of Rubies can help you craft and distribute your story with professionalism and purpose.

Our goal is simple: to help you increase your visibility, strengthen your credibility, and connect with the audiences that matter most.

Ready to Share Your Story?

Women of Rubies offers professional Press Release Writing, Publishing, and Distribution Services for entrepreneurs, organizations, nonprofits, professionals, and brands looking to increase their visibility and media presence.

Packages start from CAD $95.

📧 Email: info@womenofrubies.com

Let’s help your story reach the audience it deserves.

In Career Gems July 27, 2026 By Esther Ijewere

3 Reasons Journalists Ignore Your Pitch (And How to Fix It)

Join the Women of Rubies Media Visibility Bootcamp 6.0 this October and learn how to pitch your story with clarity, confidence and a compelling media angle.

Every day, journalists receive hundreds of emails competing for their attention. While many business owners, entrepreneurs, nonprofit leaders, and professionals believe their work deserves media coverage, the reality is that even great stories can be overlooked if they are not presented effectively.

Getting featured in the media isn’t simply about sending a press release or introducing your business. It’s about understanding what journalists need, identifying a compelling story angle, and communicating your message in a way that is timely, relevant, and easy to understand.

These are some of the practical skills participants will develop at the Women of Rubies Media Visibility Bootcamp 6.0, happening this October. Designed for women entrepreneurs, founders, professionals, consultants, nonprofit leaders, and changemakers, the bootcamp equips participants with the tools to build visibility, strengthen their personal brand, and confidently position themselves for media opportunities.

If you’ve ever wondered why your pitch didn’t receive a response, here are three common reasons and how to fix them.

1. You’re Pitching Your Business Instead of Telling a Story

One of the biggest mistakes people make is treating journalists like potential customers. A journalist is not looking for an advertisement. They are looking for a story that will educate, inform, inspire, or solve a problem for their audience.

Instead of saying:

“I own a coaching business and would love to be featured.”

Think about the bigger story behind your work.

Ask yourself:

What problem am I helping people solve?
Why is this story relevant now?
What makes this different from similar businesses?
What conversation can I contribute to?

For example, instead of focusing on your company, you could share how your business is helping immigrant women rebuild careers, how you’re addressing a gap in healthcare, or how you’ve overcome significant challenges that others can learn from.

Stories create connection. Businesses sell products. Journalists publish stories.

2. Your Pitch Doesn’t Have a Clear News Angle

Not every interesting story is newsworthy. Journalists often ask one simple question:

“Why should people care about this right now?”

Your pitch needs to answer that question immediately.

Strong news angles often include:

A recent achievement or milestone
New research or industry insights
A community impact story
A timely event or awareness month
A unique perspective on a trending issue
A solution to a current challenge

The more relevant your story is to current conversations, the stronger your chances of receiving media attention. Before sending your pitch, ask yourself whether there is a timely reason for the media to cover your story today instead of six months from now.

3. You’re Making Journalists Work Too Hard

Journalists work under tight deadlines. If your email is long, confusing, or missing important information, chances are they will move on to the next pitch.

An effective media pitch should be:

Short and easy to read
Personalized to the journalist
Focused on one clear story
Supported with relevant facts or statistics
Accompanied by links to your website or media kit

Make it as easy as possible for the journalist to understand your story within the first few sentences.

The easier you make their job, the more likely they are to consider your pitch.

Media Visibility Is a Skill You Can Learn

Many people believe media coverage happens because someone is lucky or well connected. In reality, successful media visibility is built on strategy.

It requires understanding how newsrooms work, knowing how to position your expertise, communicating your value clearly, and building relationships with the media over time.

That’s exactly why the Women of Rubies Media Visibility Bootcamp was created. Since its launch, the bootcamp has empowered 600+ women entrepreneurs and professionals, featured 40+ expert speakers, and helped participants strengthen their visibility, storytelling, personal branding, and media readiness.

Whether you’re preparing to launch a business, establish yourself as a thought leader, secure speaking opportunities, or attract media attention, learning how to communicate your story effectively can open doors that traditional marketing alone cannot.

Join the Women of Rubies Media Visibility Bootcamp 6.0

If you’re ready to stop wondering why your pitches aren’t getting responses and start learning how to position yourself for meaningful media opportunities, the Women of Rubies Media Visibility Bootcamp 6.0 is for you.

This October, you’ll gain practical strategies from experienced media professionals, journalists, public relations experts, and communication leaders who understand what it takes to stand out in today’s media landscape.

You’ll learn how to:

Craft compelling media pitches.
Build a strong and authentic personal brand.
Tell stories that capture attention.
Position yourself for interviews, speaking engagements, and leadership opportunities.
Increase your visibility with confidence and purpose.

Your story deserves to be heard, but first, it needs to be positioned the right way.

Join the Media Visibility Bootcamp 6.0 waitlist today and take the next step toward becoming media-ready.

👉 Join the waitlist: bit.ly/MVBCwaitlist

In self development July 17, 2026 By Women of Rubies

Chekwube Uchea Leads Cludive’s Strategic Partnership with the London Center for Analytics (LCFA)

What began as a simple LinkedIn connection request has developed into a purpose-driven partnership between Chekwube Uchea, Founder and CEO of Cludive Ltd, and Dr. Victor Adekunle, Founder of London Center for Analytics Ltd.

The partnership brings together two organisations with complementary strengths and a shared commitment to helping individuals and businesses access the knowledge, visibility, practical experience and opportunities they need to grow.

For Chekwube and Dr. Victor, neither expected that accepting a LinkedIn connection would lead to a collaboration capable of influencing the direction of both companies. There was no partnership proposal at the beginning, only a conversation.

How a LinkedIn Connection Started the Partnership

Dr. Victor first discovered Chekwube’s work and personal journey through LinkedIn. He was particularly inspired by her experience of building a career across different countries, relocating to the United Kingdom and becoming a recipient of the UK Global Talent Visa.

Beyond her achievements, he recognised Chekwube’s understanding of strategic positioning, visibility and authentic storytelling.

“I came across Chekwube’s story on LinkedIn and was inspired by everything she had built,” Dr. Victor shared.

“Her journey, particularly becoming a UK Global Talent Visa recipient, stood out to me. Beyond that, I could see someone who understood visibility, positioning and how to build trust through authentic storytelling.”

That interest led him to send Chekwube a connection request.

When she accepted, her response was warm and genuine. The initial conversation eventually led Dr. Victor to book a consultation with her.

At the time, he knew LCFA was creating valuable educational and professional opportunities. However, many of the people who needed those opportunities did not know the organisation existed.

“I knew there were people looking for the kind of opportunities and solutions we provide at LCFA, but many simply didn’t know we existed,” he explained.

“The more I thought about it, the more I realised that every day we remained invisible was another day someone could miss an opportunity that might genuinely change their life.”

From a Consultation to a Bigger Vision

What started as a consultation about LCFA’s visibility gradually became a series of deeper conversations.

Chekwube and Dr. Victor began discussing careers, businesses, leadership, technology, the future of work and the importance of creating meaningful opportunities.

With every conversation, one thing became clearer: although they had built different organisations, they were addressing different aspects of the same challenge.

“For me, what started as a consultation gradually became something much bigger,” Chekwube said.

“I realised we were no longer just talking about LCFA. We kept finding ourselves talking about people, businesses, leadership and creating opportunities.”

She added that this was the moment she recognised the relationship had the potential to become more than a client engagement.

“It felt like the beginning of something we could build together.”

Professional portrait of Chekwube Uchea, Founder and CEO of Cludive. — Chekwube Uchea, Founder and CEO of Cludive.

Chekwube Uchea Leads Cludive’s Strategic Partnership with London Center for Analytics (LCFA)

As Founder and CEO of Cludive, Chekwube Uchea reflects on the journey behind the company’s strategic partnership with the London Center for Analytics (LCFA), a partnership focused on expanding global opportunities across learning, careers, business, leadership and technology.

Chekwube is a Career Coach, Personal Brand Strategist and Authentic Storyteller who helps Black immigrant professionals transition into technology, build global careers and develop authentic personal brands.

After relocating to the United Kingdom in 2021, she had to rebuild her career from the ground up. She navigated an unfamiliar job market, confronted self-doubt and learned how to become visible in spaces where Black immigrants can often feel overlooked.

Through resilience, personal branding and authentic storytelling, Chekwube transformed those challenges into opportunities for growth. Today, she uses her lived experience and professional expertise to help others recognise their strengths, communicate their value and position themselves confidently for meaningful career opportunities.

Dr. Victor Adekunle and the London Centre for Analytics

Dr. Victor Adekunle built an academic career and earned three degrees, including a PhD, before transitioning into the technology industry. He founded the London Centre for Analytics because of his belief that education should prepare people for real-world opportunities, not only academic qualifications.

LCFA helps individuals and organisations develop practical capabilities in digital technology, data and artificial intelligence.

Dr. Victor also created VividX, an initiative that gives learners opportunities to work on live projects, solve real business problems and build confidence by applying what they have learned.

His work reflects the belief that people need both knowledge and practical experience to compete in a rapidly changing professional environment.

Chekwube Uchea and Victor Adekunle announcing the Cludive and LCFA partnership. — Chekwube Uchea and Dr. Victor Adekunle mark the beginning of a strategic partnership between Cludive and LCFA.

Why Cludive and LCFA Decided to Work Together

As Chekwube and Dr. Victor continued their discussions, they recognised that Cludive and LCFA were not competitors. The two organisations offered complementary solutions.

LCFA focuses on practical learning, digital skills, data, artificial intelligence and real-world experience. Cludive brings expertise in career development, business growth, talent solutions, visibility and strategic positioning.

Together, the organisations can support people at different stages of their professional and entrepreneurial journeys.

“I think I realised it very early,” Dr. Victor said.

“From our very first conversation, it was obvious we shared similar values. What stood out was a genuine desire to help people, a commitment to integrity and a passion for creating solutions that make a real difference.”

After discussing the situation with his team, Dr. Victor recognised that LCFA’s challenge was not the quality of its work. The organisation needed to ensure that the right people understood the value and opportunities it provided.

“As we continued talking, it also became clear that LCFA and Cludive weren’t competing. We offered complementary solutions,” he explained.

“I could see how genuinely invested Chekwube was in helping us achieve the vision we had for LCFA. At that point, pursuing a partnership felt like the natural next step.”

Creating Opportunities Through Careers, Business and Leadership

The partnership between Cludive and the London Centre for Analytics will explore issues connected to career development, business growth, leadership, technology and the future of work.

Over the coming weeks, Chekwube and Dr. Victor will share conversations with individuals whose stories reflect different parts of these areas.

Some guests will discuss learning and professional development. Others will share insights about leadership, entrepreneurship, business growth and the experiences that shaped their work.

The conversations will also examine what people need beyond qualifications and technical skills to build careers and businesses that last.

For Chekwube and Dr. Victor, the goal is to encourage more people to think differently about growth, leadership and opportunity. Their partnership demonstrates what can happen when professionals remain open to genuine conversations, shared values and collaboration.

Neither Chekwube nor Dr. Victor accepted that first LinkedIn connection request expecting it to lead to a strategic partnership. Today, they are building something that combines learning, practical experience, visibility, positioning and access to opportunity. And it all began with one connection request.

About Cludive Ltd

Cludive Ltd supports individuals and organisations in the areas of career development, strategic positioning, business growth and talent solutions. Its work focuses on helping professionals, entrepreneurs and organisations connect their expertise with appropriate strategies, visibility, relationships and opportunities.

About London Centre for Analytics Ltd

London Centre for Analytics Ltd supports individuals and organisations in developing practical digital, data and artificial intelligence capabilities. Through its learning programmes and practical experience platform, VividX, LCFA provides opportunities for learners to work on live projects, solve business problems and apply their knowledge in real-world settings.

In Inspiration July 13, 2026 By Women of Rubies

Esther Ijewere Named Women of Inspiration® Global Ambassador

Award-winning media strategist, women’s advocate and Women of Rubies Founder Esther Ijewere has been named a Women of Inspiration® Global Ambassador by the Universal Womens Network™.

The appointment recognizes Ijewere’s continued commitment to amplifying women’s voices, celebrating women’s achievements and creating platforms that help women gain visibility, recognition and access to meaningful opportunities.

She joins a distinguished group of Women of Inspiration® Award recipients who have demonstrated purposeful leadership, championed other women and created lasting impact within their industries and communities.

Esther Ijewere Joins a Global Community of Women Leaders

The Women of Inspiration® Global Ambassadors represent nearly a decade of award recipients who have stepped forward to support the continued growth and vision of the Universal Womens Network™ and the Global Women of Inspiration® Summit.

Through their leadership, influence and professional networks, the ambassadors will continue to champion women, encourage meaningful connections and help create opportunities for women across industries and communities.

For Ijewere, the appointment represents an extension of the work she has led for more than a decade through media, strategic communications, advocacy and the Women of Rubies platform.

“I am deeply honoured to be named a Women of Inspiration® Global Ambassador. This appointment is more than a personal recognition; it is another opportunity to continue amplifying women’s voices, celebrating their achievements and helping more women access the visibility and opportunities they deserve,” said Esther Ijewere.

“My work has always been rooted in the belief that women deserve to be seen, heard, supported and recognized. I look forward to contributing my experience in media, storytelling, strategic communications and advocacy to this global community of women leaders.”

Recognizing Esther Ijewere’s Advocacy and Impact

Ijewere was previously named the 2023 Women of Inspiration® Advocate and Catalyst for Change Award recipient.

The award recognized her commitment to advancing women through media representation, editorial storytelling, advocacy, community building and strategic visibility.

Through Women of Rubies, Ijewere has created a platform that spotlights women across business, leadership, entrepreneurship, technology, social impact, career development and community service.

Since establishing Women of Rubies in 2015, she has continued to use storytelling and media as tools for representation, empowerment and opportunity creation.

Her work has also expanded beyond editorial features to include public relations, media strategy, visibility training, communications consulting and community-focused initiatives designed to help women communicate their value more effectively.

Building Visibility Through Women of Rubies

Women of Rubies was created to ensure that women’s stories, achievements and contributions receive the attention they deserve.

Through its editorial platform, Women of Rubies Academy, the Media Visibility Bootcamp, the Media Pitch Challenge and other initiatives, the organization provides women with practical tools to strengthen their voices, improve their public profiles and position themselves for greater opportunities.

The Media Visibility Bootcamp has empowered more than 600 participants across five cohorts and is currently preparing for its sixth edition.

The programme brings together media professionals, entrepreneurs, communications experts and women leaders to share practical strategies on storytelling, personal branding, public relations, digital visibility and thought leadership.

Ijewere believes that visibility should extend beyond simply being noticed online.

“Visibility is about ensuring that women’s work, perspectives and contributions are represented in the media, professional spaces and conversations shaping our communities and industries,” she said.

“When women learn how to communicate their value confidently, they are better positioned to attract opportunities, build meaningful relationships and influence the spaces they enter.”

Monica Kretschmer is the Founder and CEO of the Universal Womens Network™ and the visionary behind the Women of Inspiration® Awards

Monica Kretschmer Celebrates the Global Ambassadors

The Global Ambassador announcement was made by Monica Kretschmer, Founder and CEO of the Universal Womens Network™ and the visionary behind the Women of Inspiration® Awards.

In announcing the ambassadors, Kretschmer described them as women who consistently demonstrate leadership while creating opportunities for others.

“These women embody what it means to lead by example. They continue to champion women, build meaningful connections and help shape the vision,” Kretschmer said.

She thanked the ambassadors for supporting the Women of Inspiration® vision, encouraging other women and demonstrating the importance of embracing leadership, growth and visibility.

Meet the Women of Inspiration® Global Ambassadors

Esther Ijewere joins an accomplished group of award recipients selected as Women of Inspiration® Global Ambassadors.

The ambassadors include Donna Dahl, 2016 Lifetime Achievement Award recipient and Selection Committee Co-Chair; Yvonne E.L. Silver, 2018 Mentorship Award recipient and Global Ambassador Chair; Patricia Gagic, 2020 Lifetime Achievement Award recipient and Selection Committee Co-Chair; and Victoria Nguyen, ICD.D, 2021 Authentic Leader Award recipient.

The group also includes Shannon Smadella, MBA, 2022 NEST Award recipient; Chantal Brine, 2022 Mentorship Award recipient; Catherine R. Bell, 2023 Vision Builder Award recipient; Esther Ijewere, 2023 Advocate and Catalyst for Change Award recipient; Preethi Balasubramanian, 2024 Rising Leader Award recipient; and Laura McLand, 2025 Authentic Leader Award recipient.

Collectively, the ambassadors bring experience across media, entrepreneurship, corporate leadership, mentorship, advocacy, innovation, community development and organizational transformation.

Creating Opportunities for Other Women

One of the central messages of the Women of Inspiration® Global Ambassador initiative is that women do not always have to wait for opportunities to be presented to them.

They can create platforms, build relationships, communicate their achievements and open doors for themselves and others.

This message closely reflects Ijewere’s work through Women of Rubies.

Over the years, she has encouraged women to move beyond quietly doing good work and begin communicating their achievements with greater clarity and confidence.

She has also used her platform to spotlight women whose stories may otherwise be overlooked, including immigrant women, entrepreneurs, emerging leaders, professionals, advocates and women creating change outside traditional centres of influence.

“When women intentionally use their voices, networks and influence to support one another, we create possibilities that extend far beyond individual success,” Ijewere said.

“I am excited to build meaningful relationships with the other ambassadors and contribute to collaborations that create greater visibility and access for women across cultures, industries and communities.”

A New Chapter for Esther Ijewere

Being named a Women of Inspiration Global Ambassador marks another significant chapter in Esther Ijewere’s work as a media strategist and women’s advocate.

The appointment provides an opportunity to bring her experience in media, communications, storytelling and community building into a wider global network.

It also reinforces her commitment to helping women embrace their accomplishments, strengthen their credibility and confidently take their place in spaces where important decisions and opportunities are created.

As a Global Ambassador, Ijewere will continue supporting conversations and initiatives that promote women’s leadership, representation, recognition and professional advancement.

About Esther Ijewere

Esther Ijewere is a multi-award-winning Canada-based media strategist, speaker, author, columnist and women’s advocate. She is the Founder and CEO of Women of Rubies, a media and communications platform and boutique PR company dedicated to amplifying women’s voices and providing visibility solutions for entrepreneurs, professionals, leaders and organizations.

Ijewere is also a Guardian newspaper columnist and the convener of the Media Visibility Bootcamp. Through her work in media, storytelling, advocacy and strategic communications, she helps women communicate their value, build credible brands and gain recognition for their leadership and impact.

About Women of Rubies

Founded in 2015, Women of Rubies is a women’s media, communications and visibility platform committed to amplifying women’s voices globally.

Through editorial storytelling, public relations, media strategy, visibility training, Women of Rubies Academy, the Media Visibility Bootcamp, the Media Pitch Challenge and community initiatives, the organization helps women tell their stories, strengthen their public profiles and position themselves for greater opportunities.

Women of Rubies congratulates Esther Ijewere and the other Women of Inspiration® Global Ambassadors on this important recognition.

In Career Gems July 13, 2026 By Women of Rubies

How to Write a Professional Media Kit That Gets You Noticed

Whether you’re an entrepreneur, nonprofit leader, founder, consultant, speaker, or professional, having a professional media kit is one of the smartest investments you can make in your personal brand.

Imagine a journalist wants to feature you, a conference organizer wants you to speak, or a brand is considering a partnership. One of the first things they’ll ask for is information about you, and often, they’ll need it quickly.

Instead of scrambling to gather photos, write a biography, or search for previous media features, a well-prepared media kit allows you to respond confidently and professionally.

More importantly, it helps position you as someone who is prepared, credible, and ready for opportunities.

What Is a Media Kit?

A media kit is a collection of professionally prepared information and assets that introduces you or your organization to journalists, event organizers, podcast hosts, brands, and potential collaborators.

Think of it as your professional introduction.

It provides everything someone needs to confidently feature, interview, or collaborate with you without having to request additional information.

Whether you’re pitching yourself to the media or responding to an interview request, your media kit should make the process simple.

Why Every Professional Needs a Media Kit

Many people assume media kits are only for celebrities or large companies. That’s no longer true.

Today’s entrepreneurs, nonprofit leaders, executives, coaches, authors, consultants, and creators all benefit from having a media kit. A professional media kit can help you:

Secure media interviews
Land speaking engagements
Build credibility with journalists
Attract brand collaborations
Win partnership opportunities
Save time responding to enquiries
Strengthen your personal brand

Having a media kit demonstrates professionalism before you’ve even had your first conversation.

What Should Be Included in Your Media Kit?

1. Professional Biography

Your biography should clearly explain who you are, what you do, and why your work matters. Consider including:

Current role
Professional background
Areas of expertise
Major accomplishments
Awards and recognition
Mission or purpose

Prepare both a short (100-word) and longer (250–300-word) version so they’re ready for different opportunities.

2. High-Resolution Headshots

Professional photographs are essential.

Include several options such as:

Professional headshot
Lifestyle image
Speaking photo
Working photo

Use high-resolution images suitable for print and digital publication.

3. Organization or Business Overview

If you’re representing a business or nonprofit, include a brief overview covering:

Your mission
Services or programs
Who you serve
Key achievements
Website and contact details

This helps journalists and partners quickly understand your organization.

4. Key Speaking Topics

If you’re available for interviews, podcasts, conferences, or workshops, include a list of subjects you can confidently speak about.

Examples might include:

Leadership
Personal branding
Entrepreneurship
Communications
Public relations
Women’s empowerment
Media visibility

This allows event organizers and journalists to immediately identify where your expertise fits.

5. Awards and Recognition

Highlight notable achievements that strengthen your credibility.

Examples include:

Industry awards
Professional recognitions
Fellowships
Certifications
Major appointments

These accomplishments help establish authority and trust.

6. Previous Media Features

Showcase publications, podcasts, television interviews, magazine features, or speaking engagements you’ve participated in.

Include logos where appropriate and provide links when available.

Social proof reassures journalists and organizers that others have trusted your expertise.

7. Contact Information

Always include:

Email address
Website
Social media profiles
Media contact (if applicable)

Make it easy for people to reach you.

8. Brand Assets

Include downloadable resources such as:

Organization logo
Brand colours (if appropriate)
Approved photos
Company description

Providing these assets helps maintain consistency when your story is shared.

Common Media Kit Mistakes to Avoid

Even experienced professionals make mistakes that reduce the effectiveness of their media kits.

Avoid:

Low-quality or outdated photographs
Long biographies filled with unnecessary details
Missing contact information
Poor formatting
Broken website links
Outdated achievements
Too much text

Remember, your media kit should be easy to scan, visually appealing, and regularly updated.

Keep Your Media Kit Updated

Your media kit is a living document. Review it every few months to add:

New awards
Recent media appearances
Updated professional photographs
Speaking engagements
New programs or services
Recent accomplishments

An outdated media kit can cause you to miss valuable opportunities.

Your Media Kit Is More Than a Document

A professional media kit isn’t just a collection of files.

It’s a reflection of your brand.

It tells people that you’re prepared, credible, and ready to represent your expertise professionally.

When opportunities come, preparation often makes the difference between being overlooked and being selected.

Final Thoughts

If you’re serious about increasing your visibility, don’t wait until someone asks for your information. Create your media kit now so you’re always ready when opportunities arise.

At Women of Rubies, we help entrepreneurs, professionals, founders, nonprofit leaders, and organizations strengthen their visibility through strategic communications, public relations, storytelling, and personal branding.

Whether you’re preparing for media interviews, speaking engagements, or brand partnerships, having a professional media kit is one of the first steps toward building lasting credibility and influence.

Ready to strengthen your visibility?

Explore our Work With Us page to learn how our communications and visibility services can help you position your brand for greater opportunities. You can also join an upcoming masterclass through Women of Rubies Academy to develop practical communication and personal branding skills.

In Career Gems July 13, 2026 By Women of Rubies

How to Get Featured in the Media: A Complete Guide for Women Entrepreneurs, Leaders, and Changemakers

If you’ve ever wondered why some entrepreneurs, founders, executives, and nonprofit leaders regularly appear in newspapers, podcasts, television interviews, and magazines while others remain invisible despite doing incredible work, the answer is rarely luck.

Media visibility is built through preparation, positioning, consistency, and storytelling.

Being featured in the media can help you establish credibility, attract new clients, secure speaking engagements, build partnerships, increase website traffic, and position yourself as a trusted expert in your industry.

The good news is that you don’t need to be famous before journalists notice you. You simply need to become newsworthy and communicate your story effectively.

Understand What Makes a Story Newsworthy

Journalists are not looking for advertisements; they are looking for stories that educate, inspire, solve problems, or spark meaningful conversations.

Before pitching yourself to the media, ask:

Why does this story matter now?
Who benefits from hearing it?
What unique perspective do I bring?
Is there a current event or trend connected to my story?

Your expertise becomes much more valuable when it addresses a real issue or timely conversation.

Build Your Personal Brand Before You Pitch

Many journalists will research you before responding to your pitch. They may visit your website, LinkedIn profile, social media accounts, or Google search results. Ensure your digital presence clearly communicates:

Who you are
What you do
Who you serve
Your expertise
Your accomplishments
Professional photographs
Contact information

A strong digital footprint increases your credibility before you ever speak with a reporter.

Create a Professional Media Kit

One of the easiest ways to stand out is by having a professional media kit. A media kit allows journalists to quickly understand your background without requesting additional information.

Include:

Professional biography
High-resolution headshots
Company overview
Speaking topics
Awards and recognitions
Previous media appearances
Contact information
Social media links

Having these resources readily available makes it easier for journalists to feature you.

Develop Stories, Not Sales Pitches

One of the biggest mistakes people make is pitching their products instead of their stories. Instead of saying:

“We launched a coaching business.”

Consider saying:

“After surviving burnout while leading a nonprofit, I developed a leadership framework now helping hundreds of women avoid the same experience.”

Stories create emotional connection. Products create transactions. The media almost always prefers the story.

Build Relationships Before You Need Coverage

Media visibility isn’t just about sending emails.

Follow journalists.
Comment thoughtfully on their work.
Share their articles.
Support their reporting.

Over time, you will become a familiar and trusted source instead of another cold email in their inbox.

Become Known for One Area of Expertise

Rather than trying to be known for everything, focus on becoming associated with one or two key topics. For example:

Media visibility
Women’s leadership
Entrepreneurship
Workplace inclusion
Personal branding
Communications
Public relations

When journalists need expert commentary, they are more likely to remember specialists than generalists.

Share Valuable Content Consistently

Journalists often discover experts through the content they publish online. Regularly share:

Educational articles
Industry insights
Case studies
Research
Opinion pieces
LinkedIn posts
Videos
Podcasts

The more value you consistently provide, the more likely you are to be viewed as a credible source.

Learn How to Write Effective Media Pitches

Keep your media pitches concise and relevant.

A strong pitch includes:

A compelling subject line
Why the story matters
Why you’re qualified to speak
Key talking points
Availability for interviews
Contact information

Respect journalists’ time by getting to the point quickly.

Be Ready When Opportunities Come

Preparation matters. Before your first interview, have:

Key messages
Supporting statistics
Personal stories
Professional headshots
Your media kit
Website links
Social media profiles

Confidence grows when you’re prepared.

Visibility Is a Long-Term Investment

Media visibility is not about chasing one interview. It’s about building authority over time. Every article, podcast appearance, speaking engagement, television interview, and published story strengthens your reputation. People begin to recognize your expertise, recommend your work, and trust your voice.

That’s how visibility becomes opportunity.

Final Thoughts

You don’t need to wait until your business reaches a certain size before pursuing media opportunities.

Start building your visibility now.
Tell your story with authenticity.
Share your expertise generously.
Invest in your digital presence.

And remember that the most visible leaders aren’t always the most talented; they’re often the ones who consistently show up, communicate their value, and make it easy for others to find them.

At Women of Rubies, we believe every woman has a story worth sharing. Through our PR services, media features, communications training, and visibility programs, we help women amplify their voices and build lasting influence.

Ready to increase your visibility? Explore our Work With Us page or join one of our upcoming Women of Rubies Academy masterclasses to start building your media presence today.

In Career Gems July 13, 2026 By Women of Rubies

How to Get a Google Knowledge Panel: A Complete Guide to Building Your Digital Footprint

When someone searches for your name on Google, what do they find?

For some people, it’s a website, a LinkedIn profile, and perhaps a few social media accounts. For others, Google displays an information box featuring their photo, biography, occupation, achievements, and official profiles. This is known as a Google Knowledge Panel.

A Google Knowledge Panel has become one of the strongest indicators of online credibility and authority. While many people assume there’s a form to apply for one, that’s not how it works. Google automatically creates Knowledge Panels when it has enough trusted information to confidently recognize a person, organization, or brand.

The good news is that you can improve your chances by intentionally building a strong digital footprint.

In this guide, we’ll explain what a Google Knowledge Panel is, why it matters, and the practical steps you can take to strengthen your online presence.

What Is a Google Knowledge Panel?

If you’ve never seen one before, here’s an example of what a Google Knowledge Panel typically looks like in Google Search.

Illustration showing the layout of a Google Knowledge Panel with labeled sections including a person's name, biography, photos, website, key information, and social media profiles. — An example of a Google Knowledge Panel showing the information Google may display about a recognized person, including their biography, website, images, and verified profiles.

A Google Knowledge Panel is an information box that appears on Google Search for recognized people, businesses, organizations, books, films, and other notable entities.

The information comes from Google’s Knowledge Graph, a system that connects trusted information from multiple sources across the web to better understand people, places, and things.

A personal Knowledge Panel may include:

Professional photo
Occupation
Biography
Employer
Website
Social media profiles
Awards
Books
Organizations
Notable achievements

Unlike regular search results, a Knowledge Panel represents Google’s confidence that it understands who you are.

Can Anyone Get a Google Knowledge Panel?

The short answer is yes—but there is no application process.

Google decides whether to create a Knowledge Panel based on the quality, consistency, and credibility of information available about a person across trusted websites.

Rather than trying to “get” a Knowledge Panel, focus on becoming someone Google can confidently recognize.

Why a Google Knowledge Panel Matters

A Google Knowledge Panel does more than make your search results look impressive. It helps establish trust, authority, and credibility. Some of the benefits include:

Builds instant credibility
Creates a stronger first impression
Helps journalists verify your identity
Increases opportunities for speaking engagements
Supports personal branding
Makes it easier for potential clients and partners to find reliable information about you

For entrepreneurs, professionals, consultants, nonprofit leaders, authors, and speakers, this level of visibility can open doors to new opportunities.

Your Digital Footprint Is the Foundation

Before you think about a Google Knowledge Panel, think about your digital footprint.

Your digital footprint is the collection of information that exists about you online. It includes your website, biographies, interviews, articles, podcast appearances, conference speaker pages, social media profiles, business directories, and every credible mention of your name.

Google doesn’t rely on just one website. Instead, it looks for patterns across multiple trusted sources.

When your online presence is consistent and well-established, search engines can more easily recognize you as a distinct entity.

Think of your digital footprint as your professional reputation on the internet. Every quality mention helps strengthen your authority.

At Women of Rubies, we often remind women leaders that visibility isn’t just about posting on social media. It’s about building a digital presence that reflects your expertise, achievements, and impact.

10 Ways to Increase Your Chances of Getting a Google Knowledge Panel

1. Create a Professional Website

Your website should serve as the central hub of your online identity. Include:

Professional biography
Media features
Awards
Speaking engagements
Press mentions
Contact information
Blog
Professional photos

Use the same version of your name throughout the website.

2. Earn Credible Media Coverage

One of the strongest signals Google uses is third-party recognition.

Seek opportunities to be featured by:

News publications
Industry magazines
Podcasts
Television
Online publications
Business websites

Independent coverage carries far more weight than publishing only on your own website.

3. Keep Your Information Consistent

Consistency matters.

Your name, job title, biography, and organization should appear the same across:

LinkedIn
Your website
Media interviews
Conference profiles
Author pages
Company website

This consistency helps Google connect all your online profiles.

4. Build Strong Professional Profiles

Create and maintain profiles on trusted platforms such as:

LinkedIn
Professional associations
Conference websites
Company leadership pages
Industry directories

Complete every profile with accurate information.

5. Publish Valuable Content

Google recognizes expertise over time.

Share content that demonstrates your knowledge.

Examples include:

Articles
Blogs
Opinion pieces
Research
Videos
Podcast interviews
Educational content

Thought leadership helps establish authority.

6. Speak at Events

Speaking engagements create valuable digital references.

Conference websites often include:

Professional biographies
Speaker photos
Session descriptions

These pages help strengthen your digital footprint.

7. Showcase Awards and Recognition

Awards add credibility to your online presence.

Display them on your website, biographies, and professional profiles.

Whether they are industry awards, leadership recognitions, or community honours, they all contribute to your professional reputation.

8. Monitor Your Search Results

Search your own name regularly.

Ask yourself:

What appears first?
Is the information accurate?
Are outdated pages ranking?
Are there duplicate profiles?

Managing your online presence should become a regular habit.

9. Strengthen Your Entity SEO

Entity SEO helps search engines understand who you are.

You can improve this by:

Using one professional name consistently
Linking your profiles together
Publishing authoritative content
Keeping biographies updated
Earning mentions on reputable websites

The easier it is for Google to verify your identity, the stronger your online authority becomes.

10. Be Patient

Building authority takes time. Some professionals receive a Knowledge Panel after several months, while others may wait years.The goal shouldn’t be quick results. The goal should be building lasting credibility.

Common Mistakes to Avoid

Avoid these common mistakes:

Having no personal website
Using different versions of your name
Relying only on social media
Buying fake media coverage
Publishing inconsistent biographies
Ignoring search engine optimization
Leaving outdated information online

A credible digital footprint is built through consistency and authenticity.

Does Having a Wikipedia Page Guarantee a Knowledge Panel?

No. While a Wikipedia page can sometimes contribute to Google’s understanding of a person, it does not guarantee a Google Knowledge Panel.

Many people have Knowledge Panels without Wikipedia pages, while others have Wikipedia pages but no Knowledge Panel.

Google considers many trusted sources before making its decision.

How Women of Rubies Can Help You Build Your Digital Footprint

At Women of Rubies, we believe visibility creates opportunity. Many talented women are doing exceptional work, but their online presence doesn’t reflect the impact they’re making.

Our media visibility and PR services help women entrepreneurs, executives, founders, nonprofit leaders, consultants, and professionals build stronger digital footprints through strategic storytelling, media placements, personal branding, and thought leadership.

Whether your goal is to become more discoverable online, attract speaking opportunities, secure media interviews, or increase your credibility, investing in your digital footprint is one of the smartest decisions you can make.

A Google Knowledge Panel isn’t built overnight, but every article, interview, website update, and media mention brings you one step closer.

Final Thoughts

A Google Knowledge Panel should be viewed as the result of a strong online presence, not the starting point. Focus on building a credible digital footprint through quality content, professional branding, media visibility, and consistent online information. As your authority grows, Google becomes more likely to recognize you as a trusted entity.

Remember, your digital footprint isn’t just about search engines; it’s about ensuring that when someone searches for your name, they find a story that truly reflects your expertise and impact.

Frequently Asked Questions

How long does it take to get a Google Knowledge Panel?

There is no official timeline. It depends on the quality and consistency of your digital footprint.

Can I apply for a Google Knowledge Panel?

No. Google automatically creates Knowledge Panels when it has enough trusted information about an entity.

Does media coverage help?

Yes. Credible third-party media coverage is one of the strongest signals that contributes to building your online authority.

Do I need a website?

Yes. A professional website acts as the foundation of your digital footprint and gives Google a trusted source of information about you.

Ready to Strengthen Your Digital Footprint?

At Women of Rubies, we help women entrepreneurs, founders, executives, consultants, and professionals increase their visibility through strategic PR, media features, storytelling, and personal branding.

If you’re ready to build a stronger digital footprint, enhance your online reputation, and position yourself for greater opportunities, including improving your chances of earning a Google Knowledge Panel, we’re here to help.

Visit our Work With Us page to learn how we can support your visibility journey or email us:info@womenofrubies.com

In Career Gems July 20, 2026 By Women of Rubies

How to Communicate Better, Gain Visibility and Build Lasting Influence

Registration is now open for the Communicate. Be Seen. Build Influence Masterclass, hosted by Women of Rubies Academy in celebration of World PR Day 2026. The virtual session will take place on Saturday, July 25, 2026, from 12:00 p.m. to 2:30 p.m. EST via Zoom. Women entrepreneurs, professionals, founders, consultants, nonprofit leaders, and emerging leaders are invited to register early at bit.ly/Communicationsandvisibility to gain practical strategies for communicating with confidence, increasing their visibility, and building lasting influence.

Every year on July 16, World PR Day recognizes the power of strategic communication, storytelling, and authentic relationships in shaping reputations, building trust, and creating meaningful impact.

At Women of Rubies, we believe these principles extend far beyond the public relations profession. Today, every entrepreneur, professional, founder, consultant, executive, and changemaker needs to communicate with clarity, position their expertise with confidence, and intentionally build visibility to unlock new opportunities.

Why This Masterclass Matters

Many talented women are doing exceptional work, yet they remain overlooked because they struggle to communicate their value, articulate their expertise, or position themselves strategically. Success today isn’t determined solely by what you know; it’s also influenced by how effectively you communicate, how intentionally you tell your story, and how consistently you build visibility.

This masterclass was created to help women bridge that gap. Participants will leave with practical tools they can apply immediately to increase their confidence, strengthen their professional presence, and communicate with greater impact.

What You Will Learn

During this interactive masterclass, participants will learn how to:

Communicate their value with clarity, confidence, and impact.
Strengthen their public speaking and presentation skills.
Build a visible and authentic personal brand.
Use storytelling to increase credibility, connection, and influence.
Position themselves for media, speaking, and leadership opportunities.
Develop practical communication strategies for career and business growth.
Create a visibility action plan they can implement immediately.

Meet Your Facilitators

Esther Ijewere

Founder and CEO of Women of Rubies, Media Strategist, Visibility Consultant, Speaker, and Guardian Woman columnist. Esther has spent more than a decade helping women, entrepreneurs, professionals, and organizations amplify their stories through strategic media visibility, public relations, personal branding, and storytelling. During the masterclass, Esther will share practical strategies for building a visible personal brand, leveraging storytelling, and positioning yourself for meaningful opportunities.

Featured Guest Expert

Cynthia Mwangi, Strategic Communications Expert, Public Speaking Coach

Cynthia Mwangi is a strategic communications, PR, and public speaking coach with nearly 20 years of experience in broadcast media, brand strategy, and digital communications. She is the Brand Manager at Hot 96 and the Founder of Cyn Communications. Recognized among the Top Women in PR 2024 by the Public Relations Society (PRSK), Cynthia is passionate about helping brands and leaders communicate with clarity, build trust, and increase their influence.

Who Should Attend?

This masterclass is designed for:

Women entrepreneurs
Professionals
Consultants
Coaches
Executives
Nonprofit leaders
Career women
Emerging leaders
Women looking to strengthen their communication and visibility

Whether you’re growing a business, advancing your career, or preparing for greater leadership opportunities, this masterclass will equip you with practical skills you can begin using immediately.

Why World PR Day Matters

World PR Day serves as an annual reminder of the important role communication plays in building trust, shaping perceptions, and creating opportunities. While these principles have traditionally been associated with the public relations profession, they are now essential skills for anyone seeking to grow a business, advance a career, attract opportunities, or become a trusted voice in their industry.

At Women of Rubies, we believe every woman deserves the confidence and skills to communicate her value, tell her story authentically, and build lasting influence.

Event Details

Event: Communicate. Be Seen. Build Influence.

Theme: Celebrating World PR Day Through Strategic Communication & Visibility

Date: Saturday, July 25, 2026

Time: 12:00 p.m. – 2:30 p.m. EST

Venue: Zoom

Register Today

Your expertise has already brought you this far. Now it’s time to ensure the right people see it, hear it, and remember it. Join women from across Canada and beyond for an empowering masterclass to help you communicate with confidence, increase your visibility, and build lasting influence.

👉 Register here: bit.ly/Communicationsandvisibility