Author

Women of Rubies

Browsing

Women entrepreneurs face unique challenges when it comes to financial management. From securing funding to balancing personal and business finances, the path to financial independence can be daunting. However, with the right financial strategies, women business owners can manage their wealth effectively and grow their businesses. This article shares practical financial tips for women entrepreneurs to help them achieve financial success and long-term stability.

1. The Importance of Budgeting for Women Entrepreneurs

One of the first steps toward financial success is creating a budget. Budgeting helps you track your income and expenses, ensuring you have a clear picture of your business’s financial health. By separating personal and business finances, you can more easily manage your cash flow and avoid overspending. Additionally, budgeting gives you the opportunity to plan for future investments and savings.

Tip: Use financial software like QuickBooks or Wave to track your business and personal expenses and create a monthly budget that aligns with your financial goals.

2. Saving for the Future: Build an Emergency Fund

Life as an entrepreneur can be unpredictable. Having an emergency fund is essential to protect your business from unexpected expenses and economic downturns. Aim to save at least three to six months of business and personal expenses. This safety net will allow you to weather financial storms without compromising your business operations or personal finances.

Tip: Set up an automatic transfer to a separate savings account to build your emergency fund over time.

3. Investing Wisely: Plan for Growth and Retirement

Investing is key to growing your wealth and securing your future. As a woman entrepreneur, consider both personal and business investments. In your business, invest in technology, marketing, and talent to fuel growth. On the personal side, start investing early in retirement plans like a Roth IRA or 401(k), even if you’re self-employed.

Tip: Consult with a financial advisor to explore investment options that align with your risk tolerance and long-term goals.

4. Seeking Funding: Know Your Options

Accessing funding can be a challenge for many women entrepreneurs, but there are several opportunities available. From loans to grants and investors, it’s important to explore different sources of capital for your business. Consider seeking out women-focused funding organizations, such as The Women’s Business Enterprise National Council (WBENC), or venture capitalists who specialize in supporting women-led businesses.

Tip: Create a solid business plan and pitch when seeking funding. Be clear about your vision and how the capital will help you grow your business.

5. Monitor Your Cash Flow Regularly

Cash flow is the lifeblood of any business. Without proper cash flow management, even profitable businesses can struggle to stay afloat. Monitor your cash flow regularly to ensure you have enough working capital to meet your business’s needs. Use tools like Xero or Zoho Books to automate cash flow tracking and alert you of potential issues.

Tip: Keep an eye on accounts receivable and ensure you’re invoicing clients on time. Late payments can significantly impact your cash flow.

6. Building Financial Literacy: Educate Yourself and Your Team

Financial literacy is crucial for women entrepreneurs. Understand the basics of accounting, taxes, and investment strategies to make informed decisions about your business. Consider taking online courses or hiring a mentor to help you strengthen your financial knowledge. Educate your team about financial matters as well, as everyone should be aligned with the business’s financial goals.

Tip: Attend workshops or seminars on financial management for entrepreneurs to stay updated on best practices and strategies.

7. Tax Planning and Deductions

Tax planning is a key aspect of financial management that can help you save money and avoid surprises at tax time. Ensure you’re aware of all the tax deductions available to your business, such as equipment purchases, business travel, and home office expenses. Hire an accountant to help you navigate tax laws and optimize your tax strategy.

Tip: Set aside a percentage of your income for taxes throughout the year, so you’re not caught off guard during tax season.

Managing and growing your wealth as a woman entrepreneur requires a combination of financial literacy, discipline, and strategic planning. By implementing these financial tips—budgeting, saving, investing, seeking funding, and educating yourself—you can ensure your financial independence and set your business up for success. Take control of your finances today, and watch your wealth and business flourish.

Heather McWilliam is an award-winning entrepreneur and changemaker who has redefined bravery through her journey of overcoming workplace abuse and advocating for mental health. After a decade as a police officer in Canada, she founded Brave Inspires Brave, a movement that empowers individuals to embrace leadership and foster conversations about trauma and resilience. Her landmark victory in a Human Rights case against a major police service has highlighted the need for systemic change in law enforcement. During her presentation at the Women of Rubies Media Visibility Bootcamp, Heather shared her powerful story of resilience, emphasizing how media platforms can drive meaningful change by amplifying courageous conversations and promoting healing.

In today’s fast-paced digital world, media platforms hold an incredible opportunity—and responsibility—to reshape how society views mental health. They can challenge outdated stigmas, create safer workplaces, and promote overall well-being by encouraging open conversations and amplifying stories of resilience and healing.

We may not have walked a mile in anyone else’s shoes, but we can choose to keep an open mind. Everyone has valuable lessons for humanity as we continue to grow and evolve together.

1. Normalize Conversations About Mental Health

Open conversations about mental health are the first step toward reducing stigma and fostering personal and professional growth. Media platforms play a crucial role in making these discussions part of the mainstream narrative.

2. Storytelling & Testimonials

Personal stories are powerful. When individuals share their mental health journeys, it humanizes the issue and builds empathy. Media platforms can:

  • Share real-life stories about overcoming mental health challenges.
  • Highlight testimonials of personal growth, healing, and recovery.
  • Showcase diverse experiences to normalize mental health struggles and triumphs.

Compassionate Coverage

Responsible storytelling is equally important. Media outlets should:

  • Focus on stories of healing, accountability, and personal development.
  • Share stories from both survivors and those working toward accountability and resolution.
  • Use a trauma-informed approach, as media coverage may be someone’s first step toward reclaiming their life and mental health.

Intentional, compassionate coverage creates trust and offers hope to those facing mental health challenges, whether in the workplace or personal life.

3. Hope for Transitioning from Unhealthy Workplaces

Transitioning from an unhealthy workplace can be daunting, but it’s also a powerful opportunity for personal growth and reinvention. Media platforms can play a critical role by sharing stories of successful career pivots, offering expert advice, and providing access to resources that empower individuals to pursue new opportunities.

Removing Barriers of Fear

  • Share success stories of individuals who transitioned from toxic workplaces to fulfilling careers.
  • Highlight career coaches, business mentors, and human rights advocates offering actionable guidance.
  • Address how fear can be paralyzing but overcome through intentional planning, mindset shifts, and resource access.

4. Becoming an Entrepreneur: Turning Pain Into Purpose

  • Feature entrepreneurs who turned personal struggles into purpose-driven businesses.
  • Provide access to free and/or affordable retraining programs for entrepreneurship, digital skills, and leadership development.
  • Offer insights on how to build a business from lived experiences and skills gained even in toxic environments.

Access to Leaders & Coaches

  • Spotlight leadership programs, business coaches, and mental health advocates who support career transitions.
  • Offer information on online platforms, coaching networks, and mentorship programs.
  • Share testimonials from leaders who’ve built successful careers after overcoming personal and workplace challenges.

5. Human Rights, Legal Access & Advocacy

Media platforms can also educate the public about their workplace rights and provide legal resources. Access to legal information helps individuals understand when to advocate for themselves or seek external support.

Know Your Rights

  • Highlight legal experts discussing employee rights, workplace safety laws, and human rights protections.
  • Provide access to legal aid organizations and human rights commissions for filing workplace complaints.

Restorative Justice & Advocacy

  • Share real-life cases where individuals have won legal battles or achieved workplace reform.
  • Feature organizations supporting workplace fairness and advocating for legislative change.

6. Financial Tips for Career Transition

Transitioning from a toxic workplace can be financially challenging, but careful planning can reduce risks and help individuals pursue fulfilling careers. Media platforms can share financial tips, budgeting advice, and funding sources for personal development.

Building Financial Resilience

  • Share expert-driven budgeting tips for creating emergency funds before leaving a toxic job.
  • Offer strategies for managing debt, saving money, and building credit while pursuing new careers.

Access to Financial Resources

  • Highlight grants, scholarships, and business loans available for entrepreneurs and career changers.
  • Feature organizations offering financial literacy courses for professionals making career pivots.

Career Transition Tools

  • Recommend career development platforms offering free and affordable retraining programs, professional certifications, and industry-specific skills.
  • Share personal stories of individuals who succeeded after making significant career shifts, emphasizing financial planning strategies.

7. Share Practices for Personal Transformation

Media platforms can inspire personal transformation by sharing stories, expert advice, and real-life examples of how individuals can pivot from surviving to thriving.

Self-Awareness & Higher Consciousness

  • Promote mindfulness, meditation, and reflective practices for personal clarity.
  • Share content encouraging individuals to become more self-aware, enabling them to better navigate life’s challenges.

Forgiveness & Letting Go of Ego

  • Feature personal stories on forgiveness and the power of releasing resentment.
  • Offer expert perspectives on overcoming ego-driven conflicts and embracing humility in personal and professional relationships.

Turning Pain Into Purpose

  • Encourage individuals to reflect on their struggles and recognize the lessons within their pain.
  • Share stories of those who found a greater calling by embracing life’s challenges as opportunities for transformation.

7. Engage & Empower Communities

Media platforms can go beyond storytelling by creating interactive spaces where individuals can connect, share, and learn from one another.

Interactive Forums & Live Q&As

  • Host live discussions and Q&A sessions focused on mental health topics.
  • Create peer-support forums where people can find encouragement and understanding.

Social Media Connection

  • Respond to mental health conversations with empathy and supportive messaging.
  • Share positive, uplifting content while promoting available mental health resources.

8. Encourage Healing Through Media Representation

Healing happens when individuals see themselves reflected in positive, supportive media narratives. Media platforms can create events and initiatives focused on emotional processing and personal growth.

Peaceful Gatherings & Emotional Processing

  • Partner with organizations to hold community events centered on healing and personal development.
  • Create events where individuals can process difficult news stories in supportive environments.
  • Highlight stories of individuals who have rebuilt their lives after facing mental health challenges.

Conclusion: Building Supportive Cultures

Media platforms have the potential to be powerful allies in reducing mental health stigma and promoting workplace wellness. They can create a supportive culture where personal development, financial resilience, and professional growth are prioritized by fostering open conversations, providing expert-driven resources, and sharing personal success stories.

In a world where healing begins with conversation, media platforms can guide us toward understanding, hope, and transformation—one courageous story at a time.

Learn more about Heather Mcwilliam work via her website

Are you thinking about transforming your side hustle into a full-fledged business? One of the first steps on this exciting journey is to establish a solid business budget. A well-planned budget can help you navigate the financial landscape of running a business, ensuring you stay afloat and grow.

What is a Business Budget?

A business budget is a detailed financial plan that outlines your business’s income, expenses, and profits. It serves as a roadmap to help you understand how much money is coming in and where it’s going. This insight is crucial for making informed decisions and keeping your business running smoothly.

There are various formats you can use to create a business budget. A simple Excel sheet can be a good starting point. For more advanced options, you might consider using budgeting software like Freshbooks, PocketGuard, or Xero.

Why You Need a Business Budget

As a small business owner, you might be tempted to mix your personal and business finances. However, maintaining a separate business budget is essential for several reasons:

  1. Clarity in Financial Management: A business budget helps you track expenses, revenues, and profits, reducing the risk of financial confusion or overspending.
  2. Tax Preparation: Keeping your business finances separate simplifies tax filing and ensures you don’t miss out on deductions.
  3. Financial Health Monitoring: Understanding your cash flow helps you anticipate and plan for slow periods, preventing unexpected financial shortfalls.

Steps to Create a Business Budget

Creating a business budget doesn’t have to be daunting. Here are six simple steps to guide you:

  1. Identify Your Income Sources

    Begin by listing all the ways your business earns money. This could include product sales, services offered, or other revenue streams. For example, if you’re a photographer, your income streams might include:

    • Weddings: $300
    • Engagement shoots: $200
    • Portrait shoots: $150

    Calculate your total monthly revenue to understand your average income and identify peak and low periods.

  2. Detail Your Expenses

    Next, list all your business expenses. Be thorough and include everything from rent and utilities to software subscriptions and marketing costs. Common expenses include:

    • Payroll (including your salary if you’re a solo entrepreneur)
    • Rent or office space costs
    • Utilities and internet
    • Advertising and marketing expenses
    • Taxes and business insurance
    • Office supplies and equipment
  3. Calculate Your Profit or Loss

    Subtract your total expenses from your total revenue to determine your profit or loss. This calculation will give you a clear picture of your financial health over a specific period, such as the last quarter or year.

  4. Adjust Your Budget as Needed

    If you’re not satisfied with your profit margin, consider adjusting your budget. Look for areas where you can cut costs, such as reducing unnecessary services or finding more affordable suppliers. Additionally, explore ways to increase revenue, like introducing new products or services or adjusting your pricing strategy.

  5. Establish an Emergency Fund

    As your business generates consistent profit, set aside funds for emergencies. Aim to save at least three months’ worth of essential expenses, such as payroll and rent. This emergency fund can be a lifeline during unexpected downturns or personal time off.

  6. Stick to Your Budget

    Finally, discipline is key. Stick to your budget and avoid unnecessary expenditures. While it’s important to reward yourself for hard work, be mindful of your spending to ensure long-term financial stability.

By creating and adhering to a business budget, you’ll gain control over your finances, make informed decisions, and set your business on a path to success. Remember, a budget is not just a financial tool; it’s a strategic guide to help you achieve your business goals.

Education is the key to unlocking the doors of opportunity. It’s not just a privilege but a fundamental right for everyone. In Canada, women have been making remarkable educational strides, playing a critical role in the nation’s growth and development. In this article, we’ll dive deep into the educational landscape for women in Canada and explore the incredible benefits of scholarships and grants tailored to female students. So, buckle up and prepare to embark on a journey of empowerment and inspiration!

Benefits of Scholarships and Grants for Women

Scholarships and grants are pivotal in supporting women’s education in Canada. Here are some significant advantages:

Financial Assistance: Scholarships and grants financially relieve women pursuing higher education. They cover tuition fees, textbooks, and other essential expenses, reducing the financial burden on students and their families.

Empowerment: Access to financial aid empowers women to pursue their educational aspirations without being held back by financial constraints. It allows them to focus on their studies and excel academically.

Equal Opportunities: Scholarships and grants ensure women have equal access to quality education. They level the playing field, promoting gender equality in education and beyond.

Recognition of Talent: Many scholarships are awarded based on academic excellence, talent, or potential. This recognition boosts women’s confidence and encourages them to excel in their chosen fields.

Career Advancement: Education is a pathway to career advancement. Scholarships and grants open doors to a wider range of career opportunities, enabling women to reach their full potential.

Types of Scholarships and Grants

Scholarships and Grants

Many scholarships and grants in Canada are designed to support women’s educational pursuits. These opportunities cater to a wide range of needs and aspirations. Let’s explore the various types:

Government Scholarships

Canadian government scholarships promote gender equality in education and empower women to reach their academic goals. These scholarships are often awarded based on merit and cover a significant portion of tuition fees. Government-funded programs include:

Canada Graduate Scholarships for Women: These scholarships support female graduate students pursuing master’s or doctoral degrees in various fields.

Canada Women’s Foundation Scholarships: Designed to empower women and girls, these scholarships help fund education and research initiatives that promote gender equality.

University-Specific Scholarships

Many universities in Canada offer scholarships and awards exclusively for female students. These scholarships can vary in eligibility criteria, field of study, and financial assistance. Some universities may also incentivize women to pursue underrepresented fields such as STEM.

Private Scholarships and Foundations

Private organizations and foundations in Canada are passionate about supporting women’s education. They offer scholarships and grants for various purposes, including:

Academic Excellence: Scholarships for outstanding academic achievements.
Leadership and Community Involvement: Recognizing women who have positively impacted their communities.
Specific Fields of Study: Scholarships tailored to particular fields, such as engineering, business, or the arts.

Field-Specific Scholarships

For women interested in specific fields or industries, some scholarships cater to their passions and career goals. These scholarships encourage women to excel in fields traditionally underrepresented by females. Examples include scholarships for women in STEM, aviation, or trades.

Need-Based Financial Aid

Recognizing that financial need can be a barrier to education, various organizations offer need-based scholarships and grants. These programs assist women who demonstrate financial need, ensuring they have access to quality education.

Whether pursuing a degree in science, engineering, the arts, or any other field, scholarships and grants are designed to support your educational journey. These opportunities provide financial assistance and empower women to break barriers and excel in their chosen paths.

Scholarships and grants available for women in Canada for the year 2024

Types of Scholarships and Grants

1. MPOWER Financing Women in STEM Scholarship: This scholarship is awarded annually to female international/DACA students enrolled or accepted to study full-time in a STEM degree program at an MPOWER-supported program in the United States or Canada. The deadline for applications is January 15, 2024.

2. Canadian Federation of University Women Etobicoke Bursary at the University of Toronto: This bursary is available to female students who are residents of Etobicoke and is awarded based on financial need. It’s available for first-year and higher-year undergraduate students at the University of Toronto, with a February 1, 2024 deadline.

3. Toronto CREW and the Scholarship Program at Wilfrid Laurier University: Offered by Toronto Commercial Real Estate Women (CREW), this scholarship caters to women in the commercial real estate industry. The application deadline is February 18, 2024.

4. Canadian Federation of University Women (CFUW) Awards for Graduate Degree Students: In the academic year 2024-2025, the CFUW will support 14 awards for graduate degree students, valued between $5,000-$11,000 for one year. Applicants must be Canadian citizens, Permanent Residents, or Protected Persons enrolled or accepted in an approved graduate research program.

5. CFUW Red Seal Apprenticeship Award and North Island College (NIC) Trade Award: These are for female apprentices enrolled in a Red Seal Trade in BC and for females from School District 69 enrolled in the second or more year of a trade or certificate course at NIC, respectively.

6. Women in the Skilled Trades Initiative under the Canadian Apprenticeship Strategy: This funding initiative supports projects that aim to recruit, retain, and help women succeed in Red Seal trades. It focuses on organizations with experience supporting women pre-apprentices or apprentices in the skilled trades.

7. Additional Scholarships for Women in Various Fields: There are various other scholarships like the LNBF Earth Award for environmental activists, the John Evans Female Engineering Scholarship, the Violet Richardson Award for young volunteers, DeBeers Group Scholarships for women in STEM, and more, each with specific criteria and application procedures.

8. SCWIST Scholarships for Women in STEM: The Society for Canadian Women in Science and Technology (SCWIST) offers scholarships to women in STEM fields. Applicants must apply through the respective institution.

You must check each scholarship or grant’s specific eligibility criteria and deadlines and prepare your application accordingly. Contact the scholarship providers directly if you have questions or need clarification about their offerings, which is also a good practice.

Conclusion

Women in Canada can pursue various educational opportunities with the help of scholarships and grants. These resources alleviate financial burdens and empower women to pursue their dreams and aspirations without constraints. As you embark on your educational journey, remember that persistence and dedication are key. Keep exploring scholarship opportunities, investing in your education, and breaking down barriers. Your pursuit of knowledge contributes to your personal growth and the advancement of society. By seizing these educational opportunities, you can profoundly impact your life and inspire others to do the same. Embrace the opportunities, and let your educational journey be a beacon of success and equality.

Under the visionary leadership of HRH Adejisola Atiba and her formidable team, Power of Inclusion: A Look Within #POI24 powered by the Council of Nigerian Professionals (CNP) and Council of African Professionals (CAP) brought four impactful days of dialogue, connection, and celebration. This year’s event focused on fostering meaningful conversations around inclusion, equity, and diversity in various facets of society.

Each day featured powerful discussions led by distinguished speakers and panelists, exploring critical themes such as governance, technology, NGOs, religion, and finance in advancing inclusion. These conversations were designed to inspire actionable change and create a stronger foundation for inclusive communities.

The grand finale, the in-person Awards and Gala Night, moderated by Taiwo Julius, was a spectacular celebration of leadership, culture, and excellence. It recognized outstanding individuals and organizations championing the cause of inclusion, leaving attendees inspired and hopeful for a more equitable future.

Special thanks to all the small businesses whose unwavering support enriched the event, as well as our valued sponsors and partners, including RBC, LiUNA, Black Community Canada TV, OOMOOBA Incorporated, and our community allies. Their contributions were instrumental in the success of POI24.

Together, we continue to drive change, celebrate diversity, and make our world more inclusive, one conversation at a time.

Grants for Female Entrepreneurs can be a vital source of financial support for women looking to grow their businesses in Canada. In 2024, women are breaking barriers with their innovative ideas.  Grants can be a game-changer for your venture, providing the necessary support to succeed. These grants are not only about the money but also represent a vote of confidence in the power of women-led businesses. Let’s explore these opportunities together.

9 Grants for Female Entrepreneurs in Canada

1. Canadian Women’s Foundation

At the forefront of the movement for women’s empowerment, the Canadian Women’s Foundation offers grants to fuel initiatives dedicated to uplifting women and girls. From economic development to safety and leadership, their grant programs address a wide range of issues impacting women across Canada. Non-profit organizations, charities, and community groups are encouraged to apply for funding to drive positive change and dismantle systemic barriers faced by women.

2. The Women Entrepreneurship Fund

Recognizing the vital contributions of women entrepreneurs to Canada’s economy, the Government of Canada offers the Women Entrepreneurship Fund. This initiative provides funding to women-owned and women-led businesses, enabling them to grow and thrive. With a focus on increasing access to capital, networks, and expertise, this fund empowers women from diverse backgrounds, including Indigenous women, women with disabilities, and newcomers.

3. Alberta Women Entrepreneurs

Grants for Female Entrepreneur

Alberta Women Entrepreneurs (AWE) has empowered women in business for over 28 years, emphasizing capital, connections, and capacity building. They provide financial support through various lending programs and advisory services and foster networking by hosting seminars, events, and an annual awards ceremony. AWE addresses crucial challenges such as cash flow management and mental well-being, offering resources to navigate the tech industry. They support women entrepreneurs and help grow women-led businesses in Alberta.

4. FCC Women Entrepreneur Program

Grants for Female Entrepreneur
Business Career Concept. Afro Businesswoman Smiling Sitting In Modern Office. Copy Space

The FCC Women Entrepreneur Program by Farm Credit Canada is a comprehensive initiative to empower women in the agriculture, agribusiness, and food sectors. It aims to improve access to capital, enhance skills, and provide resources for learning and inspiration. $500 million over 3 years to help women entrepreneurs start or grow their businesses. The Women Entrepreneur Loan, a program’s central feature, facilitates financial advancement with a one-time loan processing fee waiver. The program offers events and resources for skill-building and networking in agriculture.

5. The Indigenous Women’s Fund of Canada

For Indigenous women, the journey towards empowerment is deeply intertwined with culture, heritage, and community. The Indigenous Women’s Fund of Canada provides grants to support Indigenous women’s leadership and community-driven initiatives. By amplifying Indigenous voices and supporting projects focused on self-determination and healing, this fund plays a vital role in strengthening Indigenous communities and fostering resilience.

6. The Royal Bank of Canada (RBC) Women’s Entrepreneurial Accelerator Program

Aspiring women entrepreneurs across Canada find support and resources through the RBC Women’s Entrepreneurial Accelerator Program. Through grants, mentorship, and access to valuable resources, this program empowers women-owned businesses to reach new heights. By fostering innovation and promoting economic empowerment, RBC’s initiative plays a crucial role in shaping the landscape of entrepreneurship in Canada.

7. Women in Technology Venture Fund

The Women in Technology Venture Fund by the Business Development Bank of Canada (BDC) is a significant initiative to support female-led technology firms. One of the largest funds globally for Canada’s tech ecosystem, with a dual mandate of generating investment returns and making a lasting impact. The fund, which is closed to new investments, has a strong portfolio of companies and is focused on nurturing existing ones. With a commitment to fostering leadership and innovation among women in technology, BDC’s fund catalyses economic prosperity and excellence across Canada’s tech landscape.

8. Women in Trade Grants Grants for Female Entrepreneurs

Export Development Canada (EDC) offers a comprehensive program to empower women entrepreneurs for global business success. This initiative provides financial solutions and insights for international market growth. It includes resources for various export stages, managing risks, and cash flow. EDC offers services like Credit Insurance, Financing, Working Capital solutions, and the Export Guarantee Program. The Women in Trade program under EDC also features an Inclusive Trade Investments Program, aiming to address funding gaps for women and diverse exporters. Additionally, EDC offers educational tools, success stories, and expert advice to support women in expanding their businesses internationally.

9. Thrive Venture Grants for Female Entrepreneurs

Grants for Female Entrepreneur The Thrive Venture Fund for Women, facilitated by BDC, supports the growth of women-led tech companies in Canada. This fund is for Canadian women entrepreneurs in tech at the Seed and Series A/B stages. It supports women in tech to thrive and lead Canada’s tech industry globally.

The fund empowers women in tech entrepreneurship with necessary resources, collaboration opportunities and a platform to transform markets. The initiative aligns with BDC’s goal to build a robust, diverse, and inclusive economic landscape.

Here are 9 grants for female entrepreneurs in Canada that promote gender equality and support women’s empowerment in business. They can be used to start a business or to support its growth. These grants value diversity and innovation, creating an inclusive economic landscape where women can succeed in their entrepreneurial industries.

myEKI Marketplace, a leading hub for local and global commerce, has joined the Women of Rubies Media Visibility BootCamp as a sponsor, reinforcing its commitment to empowering women in business and media.

The BootCamp, organized by Women of Rubies, is designed to equip women with essential skills to amplify their personal and professional brands through media exposure and strategic storytelling. The program will feature expert-led sessions on media strategy, public relations, and maximizing visibility in today’s competitive landscape.

Known as the #1 Largest Hub for Local & Global Commerce, myEKI Marketplace serves vendors, riders, shippers, and customers, offering a one-stop platform for everything from vendor listings to international shipping and classified ads. Their sponsorship of this impactful initiative highlights their dedication to community development and fostering opportunities for women to thrive.

myEKI Market place

“We are excited to have myEKI Marketplace on board as a sponsor for the Media Visibility BootCamp,” said Esther Ijewere, Founder of Women of Rubies. “This partnership is a celebration of shared values—empowerment, innovation, and the belief in the transformative power of visibility. With myEKI’s support, we’re creating a platform for women to amplify their voices and create lasting impact.”

myEKI Marketplace’s sponsorship also includes a special campaign, giving women the opportunity to win tickets to the BootCamp. This initiative not only supports women’s participation but also encourages a wider audience to engage with the mission of Women of Rubies.

“At myEKI, we understand the importance of visibility in driving success,” said [Spokesperson Name, Title]. “We are proud to sponsor the Media Visibility BootCamp and support women who are breaking barriers and redefining industries.”

About myEKI Marketplace

myEKI Marketplace is a full-service platform designed to meet the diverse needs of local and global users. From vendor listings and local deliveries to international shipping and classified ads, myEKI integrates these features into a seamless, user-friendly experience.

For updates on the BootCamp and details on how to win tickets, follow myEKI Marketplace and Women of Rubies on social media.

myEKI Market place

Veronica Oluwatoyin Oyewumi, CEO of VeragoldO, has built a successful gold business that spans two continents. With roots in Nigeria and a new life in Canada, Veronica has turned her passion for gold into a thriving brand, offering high-quality 18-karat Italian gold. Her journey is one of resilience, education, and dedication—a story that reflects the hard work and vision she brings to VeragoldO.

Early Life in Kaduna: Laying the Foundation for a Business Career

Veronica’s story began in Kaduna, Nigeria, where she was born and raised. She completed her primary and secondary education in Kaduna before pursuing higher education at Kaduna Polytechnic, earning OND and HND degrees in Marketing by 2010. She furthered her studies at Lagos State University (LASU), obtaining a degree in Business Administration in 2014. Her love for business and learning set the stage for her career.

Balancing a Corporate Career and Continued Education

Alongside her education, Veronica built a decade-long career with GT Bank, where she honed her skills in a professional environment. Not one to rest on her laurels, she pursued a Master’s degree in Marketing from Ladoke Akintola University in 2015. This blend of work experience and education equipped her with a strong foundation for future ventures.

Gold Trading: Learning from Family and Building Expertise

Gold trading runs in Veronica’s family—she learned the business from her mother, who was a successful gold trader. Inspired by her mother’s expertise, Veronica began buying and selling gold and clothing while balancing her career and studies. These early experiences laid the groundwork for her eventual business, VeragoldO.

A New Chapter in Canada

In 2018, Veronica relocated to Montreal, Canada, where she began working as a Personal Support Worker (PSW). Over the past five years, she has served in this role and volunteered for a year at a local food bank, reflecting her commitment to community and compassion.

Founding VeragoldO in Canada

Veronica launched VeragoldO in 2019, bringing her gold trading experience from Nigeria to a new market in Canada. VeragoldO specializes in 18-karat Italian gold, aiming to make high-quality gold accessible and create opportunities for others to become wholesalers. Her brand’s mission is to help clients invest in gold, a valuable asset that appreciates over time.

Why Gold? The Value of a Timeless Investment

At VeragoldO, gold is seen not only as jewelry but as a lasting investment. Gold remains one of the few assets that consistently appreciates, making it an ideal choice for those looking to secure their financial future. Veronica has crafted her business model to emphasize this value, encouraging clients to view gold as a “money-back” investment.

Connect with VeragoldO

Veronica’s journey from Kaduna to Canada reflects her commitment to quality, growth, and community. VeragoldO continues to grow as a brand, with Veronica’s passion and dedication driving its success. Whether you’re looking to purchase quality gold or explore wholesale opportunities, VeragoldO is ready to serve.

Ehime Eigbe, a visionary Nigerian-American entrepreneur, is transforming the yogurt industry with her innovative brand, Sweetkiwi. Armed with a degree in Business Information Technology and International Studies from London Metropolitan University, certifications in cultured dairy and ice cream production from Penn State University, and a wealth of entrepreneurial knowledge, Ehime has built Sweetkiwi as a brand that champions healthy living through low-calorie, nutrient-packed yogurt. She’s also a Goldman Sachs 10,000 Women scholar, a Visa & IFund Women Black Woman Owned Business Grant recipient, and one of Nigeria’s 100 Most Inspiring Women. Alongside her business accomplishments, Ehime actively empowers women by providing training and creating jobs in her community.

The Birth of Sweetkiwi

Ehime’s journey to founding Sweetkiwi began with a personal health struggle. At 22, she was diagnosed with uterine fibroids and faced the possibility of surgery. Determined to explore holistic alternatives, she transformed her diet, a decision that ultimately inspired her to create Sweetkiwi in 2011. Dissatisfied with the health claims of other yogurt brands, Ehime developed a clean-label recipe for her yogurt, ensuring it was genuinely nutritious and delicious. She launched Sweetkiwi in Nigeria, where it quickly grew in popularity, leading her to open three stores.

Expanding Sweetkiwi and Forging Brand Partnerships

Ehime’s dedication to quality and health led to Sweetkiwi’s expansion, including collaborations with high-profile brands such as Moët & Chandon, Pepsi, Guinness, and Baileys. In 2017, after moving to Washington, DC, Ehime joined the Union Kitchen food accelerator to bring Sweetkiwi to U.S. grocery shelves. Recently, Sweetkiwi’s whipped Greek yogurt became available in Whole Foods Market, marking a major milestone in its U.S. growth.

Ehime Eigbe
Ehime Eigbe, Founder, Sweetkiwi Yoghurt.     Photo: LinkedIn

Sweetkiwi is now in Target

The latest chapter in Sweetkiwi’s success story is its launch in select Target stores across Southern California, expanding its reach to a broader audience. Announcing the launch on LinkedIn, Ehime shared her joy: “Sweetkiwi officially launched three of our amazing flavors—Lemon Blueberry, Raspberry Frosé, and Cookies & Cream—in select Target stores across Southern California.” She acknowledged her team and partners who have supported the brand’s mission and encouraged her followers to celebrate the accomplishment by filling up their carts with Sweetkiwi yogurt.

Building a Brand with a Purpose

Ehime’s vision for Sweetkiwi is rooted in health and wellness, specifically the belief that “all disease starts in the gut.” Her goal is to harness the power of nutritious ingredients to support better gut health and overall well-being. Her brand’s journey reflects this dedication, as Sweetkiwi continues to bring purposeful, clean-label treats to consumers.

Championing Women’s Empowerment

Alongside her entrepreneurial achievements, Ehime remains passionate about supporting women in her community. Through job creation, mentorship, and training, she strives to foster opportunities for women to grow and thrive in their own careers. Her mission-driven approach to business and community engagement has made her a role model, inspiring others to pursue their dreams while uplifting those around them.

With Sweetkiwi now available at Target, Ehime Eigbe’s journey exemplifies how purpose, passion, and perseverance can turn a personal mission into a thriving brand.