Editor's Choice - Women of Rubies

In Editor's Choice October 30, 2024 By Esther Ijewere

Elevate Your Brand at the Women of Rubies Media Visibility Bootcamp 4.0

Women of Rubies, a groundbreaking platform dedicated to celebrating and empowering women, is excited to announce the Media Visibility Bootcamp 4.0. This signature event, crafted specifically for female entrepreneurs and emerging influencers, offers essential tools and strategies to amplify their media presence and create meaningful impact in their fields.

The Media Visibility Bootcamp is more than a learning experience—it’s a transformative journey. With expert-led guidance, interactive exercises, and a supportive community, attendees will gain the skills to elevate their personal brand, amplify their voice, and create a lasting impression. The two-day program is designed to help women excel in media visibility, boost their credibility, and advance in today’s competitive landscape.

“We are thrilled to bring the Media Visibility Bootcamp 4.0 to life, offering an invaluable opportunity for entrepreneurs to learn from top industry leaders,” says Esther Ijewere, Founder of Women of Rubies. “At Women of Rubies, we believe in empowering women through strategic media visibility. This bootcamp is designed to provide participants with the tools they need to elevate their brands and maximize their impact. We’ve seen the transformative power of enhanced visibility, and we are here to help our community shine.”

Event Details:

Dates: December 7th & 8th, 2024
Location: Online via Zoom
Ticket: Grab it on our website or via Selar here and here on Strip
Enquiries, collaboration and sponsorship; mediabootcamp@womenofrubies.com

Join us to make your voice heard, grow your brand, and stand out in your field, all from the comfort of your own space.

Meet our 10 Inspiring Industry Speakers:

Esther Ijewere – Multi award-winning Media Strategist & Founder of Women of Rubies

Esther Ijewere is a multi-award-winning media strategist, founder of Women of Rubies, and passionate advocate for women’s empowerment. She convenes the Media Visibility BootCamp and Sip and Network and is a columnist with The Guardian newspaper. Through her platform, Women of Rubies, and The Guardian, Esther has featured over 1,000 inspiring women, amplifying their voices and stories globally.

Media Visibility Bootcamp 4 — Esther Ijewere, Multi Award Winning Media Strategist and Founder, Women of Rubies Inc.

Prudence Zoe Glorious – PR Expert, PZG PR

Prudence Zoe Glorious is a Tanzanian thought leader and strategist, redefining public relations and strategic communications across Africa. As CEO of PZG PR and Strategic Advisor at The Foundation for Civil Society, her work spans youth empowerment, philanthropy, and sustainable development. With over 11 years of experience, Prudence is known for using strategic communications to bridge divides and drive social impact. She is also an accomplished author and philanthropist, dedicated to improving the lives of marginalized communities.

Sophia Etuhube – Renowned Journalist

Sophia Etuhube is an award-winning journalist, storyteller, and entrepreneur dedicated to uplifting communities through human interest stories. Currently a reporter and editor at CBC/Radio-Canada, she highlights diverse experiences, particularly those of immigrants in Canada. As CEO of Softlanding Canada, she provides essential resources and guidance to newcomers, easing their transition into a new country. With a solid background in Nigerian media and a Master’s in Organizational Management, Sophia uses her voice to inspire and champion the underrepresented.

Heather McWilliam – Founder, Brave Inspires Brave

Heather McWilliam is an award-winning entrepreneur and changemaker who has redefined bravery through her journey of overcoming workplace abuse and advocating for mental health. After a decade as a police officer in Canada, she founded Brave Inspires Brave, a movement that empowers individuals to embrace leadership and foster conversations about trauma and resilience. Her landmark victory in a Human Rights case against a major police service has highlighted the need for systemic change in law enforcement.

Kesiena Edafiogho – Career Coach & IT Consultant

Kesiena Edafiogho, known as Sena, is a trailblazer in the Canadian tech industry and an inspiring figure for immigrants. With a diverse academic background and over 15 years of IT experience, she has consulted for top banks and government offices, specializing in digital transformation and project management. As the founder of Synergy One Consulting Corporation, Sena empowers new immigrants and career changers through tailored training programs and mentorship. Her commitment to creating pathways for success and fostering an inclusive tech community highlights her dedication to uplifting others.

Priscilla Iyari – Marketing & Comms Officer, FACE Coalition

Priscilla Iyari is a seasoned Brand and Marketing Communications professional with over 14 years of experience enhancing brand influence across 16 countries. Currently serving as the Regional Marketing and Communications Outreach Officer at FACE Coalition, she connects Black entrepreneurs to essential resources and support. An Executive MBA student at Queens and Cornell Universities, Priscilla is also the founder of The Actionable Visioning Scheme (TAVS), empowering minority women globally. Recognized for her contributions to gender equality, she is a dynamic speaker and advocate dedicated to fostering inclusive business environments.

Amaechi Omijeh – Business Blogger

Amaechi Omijeh, known as MRSOTHEBRAND, is a vibrant blogger and influencer dedicated to promoting small businesses and entrepreneurship, especially among women. Through her blog and social media platforms, she shares valuable insights, resources, and success stories that inspire and empower entrepreneurs. Her mission is to create a supportive community where business owners can connect, learn, and grow together.

Erica Ayisi – International Journalist

Erica Ayisi is an international freelance journalist with a focus on human feature stories from the African diaspora and communities of color. Her work has been published in NBCNews.com, The Root, ESSENCE, and other outlets. Erica is also a two-time Pulitzer Center grantee and has taught media literacy and English in U.S. schools. She holds a master’s degree in Communication Arts from NYIT and is the founder of Akosua’s Closet, an African-sourced online boutique.

Erica Ayisi, International Journalist

Victoria Nkong – Creative Entrepreneur

Victoria Nkong is a multilingual entertainment consultant and seasoned music business executive from Nigeria. With nearly two decades of experience in events production, she has established herself as a leading figure in the industry. Victoria is also a skilled talent manager, public speaker, and PR consultant, known for her work across events and TV production. Her expertise spans various sectors of the entertainment world, making her a sought-after professional in the African creative scene.

Blessing Okebe – Personal Branding Strategist

Blessing Okebe_Women of Rubies — Blessing Okebe, Personal Branding Strategist

Blessing Okebe is a seasoned Media and Communications Professional, Personal Branding Strategist, and Corporate MC. She helps brands and individuals amplify their impact through strategic communication and personal branding. With a wealth of experience across various industries, Blessing is also a dynamic event host, known for engaging audiences and creating lasting memories

Keynote Speaker: Sabine Soumare

Sabine Soumare is the Executive Director of the Women Entrepreneurship Knowledge Hub (WEKH) within the Diversity Institute (DI). In this role, she is committed to amplifying the impact of women entrepreneurs across Canada. Collaborating with ten regional WEKH hubs and over 250 partners nationwide, Sabine works to build partnerships, share knowledge, and promote best practices, advancing a more inclusive and supportive entrepreneurship ecosystem for women.

What You’ll Learn:

Media Visibility Strategies: Proven approaches to boost your brand’s recognition.
Storytelling Skills: Techniques to create engaging narratives that connect with audiences.
Personal Branding Essentials: Insights on how to stand out in your industry
Secure your spot today at womenofrubies.com/mvbc4 or find the link in our bio.

Why You Should Attend MVBC 4:

Expert Media Strategies: Proven tactics to enhance your brand’s visibility.
Practical Growth Tools: Actionable insights for business expansion.
Networking Opportunities: Connect with industry leaders and like-minded entrepreneurs.
VIP Perks: Exclusive access to an in-depth class and feature on Women of Rubies.
Global Accessibility: Join from anywhere with lifetime access to valuable content.

Since its inception in August 2023, the Women of Rubies Media Visibility Bootcamp has supported over 300 women and featured more than 30 inspiring speakers. Don’t miss this chance to join an empowering journey and take your brand to new heights!

In Editor's Choice October 27, 2024 By Esther Ijewere

Kesiena Edafiogho Edionhon: Pioneering Technopreneur Transforming Careers in Canada

Kesiena Edafiogho, popularly known as Sena, is a remarkable example of success and resilience in the Canadian tech industry. Born and raised in Nigeria, Sena made a significant transition to Canada almost 20 years ago and has since established herself as a respected voice in the North American tech space. Her inspiring journey is marked by relentless self-improvement, impactful mentorship, and a commitment to empowering others.

From Nigeria to Canada: Building a Foundation for Success

Sena’s academic and professional background is as diverse as it is impressive. She holds a Bachelor’s Degree in Accounting from the prestigious Igbinedion University in Nigeria. After relocating to Canada, she pursued further education, obtaining a Post-Graduate Degree in International Business Management and Human Resources from Humber College in Toronto. Sena didn’t stop there—she went on to complete several advanced certifications in Project Management, Anti-Money Laundering, Business Analysis, and Leadership and Mentorship, showcasing her dedication to continuous learning and professional development.

Making Her Mark in the IT Sector

With over 15 years of experience in the IT space, Sena has consulted for some of the top banks and government offices across Canada and the United States. Her expertise spans a wide range of areas, including digital transformation, project management, and software consulting. Sena’s ability to blend strategic thinking with technical acumen has made her a sought-after consultant and a trusted advisor in her field.

However, Sena’s contributions go far beyond traditional consulting. As a digital transformation enthusiast, she’s been at the forefront of helping organizations leverage technology to achieve business goals. But her real passion lies in making technology accessible to others, particularly those from non-tech backgrounds.

Empowering the Next Generation of Tech Professionals

Recognizing the challenges faced by new immigrants and individuals transitioning into tech, Sena created an online training program tailored to support these groups. Her program doesn’t just focus on technical skills; it’s designed to provide a comprehensive understanding of the digital landscape, equipping participants with the confidence and competence to excel in the competitive tech industry.

“I believe that transitioning into tech is not just about learning to code or acquiring technical skills—it’s about understanding the ecosystem, building resilience, and having the right mindset,” Sena shared. Her holistic approach has helped over 200 students establish successful careers in tech within just four years, a testament to her impactful mentorship and training methods.

Synergy One Consulting Corporation: Creating Pathways for Success

Sena’s dedication to empowering others led her to establish Synergy One Consulting Corporation (https://synergy1cc.com/), a platform that goes beyond education to offer career mentorship and job placements. Synergy One bridges the gap for tech professionals who have the skills but struggle with securing employment—a common issue for many new immigrants and career changers. By providing tailored mentorship and connecting trainees with opportunities, Synergy One ensures that individuals can translate their skills into tangible career success.

Overcoming Challenges and Thriving

Sena’s journey is not without its share of challenges. Moving to a new country two decades ago, she faced unique obstacles that many new immigrants still encounter today—cultural adjustments, professional uncertainties, and finding a sense of belonging. But through perseverance and an unwavering focus on her goals, Sena has transformed these challenges into opportunities, becoming an influential leader and a role model in the tech community.

A Balanced Approach to Life

Beyond her professional accomplishments, Sena is also a champion of maintaining a healthy work-life balance. With three children aged 15, 11, and 9, she values family time and strives to be as present at home as she is in her professional life. Sena’s success story is not just about excelling in tech but also about nurturing a fulfilling personal life.

Looking Ahead: The Legacy of a Technopreneur

As a mentor, a technopreneur, and a consultant, Sena’s impact is felt not just in the organizations she has worked with but in the lives of countless individuals she has guided into thriving tech careers. Her story serves as an inspiration to new immigrants, aspiring tech professionals, and anyone seeking to break into a new field.

In the coming years, Sena hopes to expand her training programs and continue building Synergy One Consulting into a powerhouse of support for professionals navigating the tech industry. Through her vision and leadership, she is paving the way for a more inclusive and diverse tech community in Canada and beyond.

For those looking to transition into the tech industry or seeking mentorship in their career journey, Kesiena “Sena” Edafiogho is truly a name to know and a leader to follow.

In Editor's Choice September 5, 2024 By Esther Ijewere

Women of Rubies Sip and Network 2.0: A Vibrant Evening of Inspiration, Networking, Empowerment

The second edition of the Women of Rubies Sip and Network event took place on Sunday, August 25th, 2024, at The Foy House, 92 Isabella Street. This highly anticipated event brought together women from various industries for an evening of empowerment, networking, and insightful discussions.

The Sip and Network 2.0 was hosted by Ariyike Akinbobola, a renowned Media Personality and highly sought-after event compere. Ariyike set the tone for the evening by warmly welcoming the guests and providing an overview of the Sip and Network initiative. Her engaging presence made attendees feel comfortable and ready to connect.

Esther Ijewere, the founder of Women of Rubies and the event convener, followed with a powerful welcome address. In her speech, Esther encouraged the attendees to focus on chasing relevance rather than popularity and emphasized the importance of women supporting each other genuinely. Her words resonated with the audience, setting a strong foundation for the evening’s discussions.

The event featured five inspiring speakers who shared their expertise across various topics:

Erica Effah, a content marketer, kicked off the session with her talk on “From Failure to Founder: Building a Personal Brand Through Authentic Storytelling.” Erica provided key insights into crafting a personal narrative and using storytelling techniques to build an authentic brand.

**Erica Tiwaa, CEO, Erica Tiwaa Agency**

Modupe Ehinlaiye, a legal professional and talk show host, spoke on “Leveraging Media to Celebrate Diaspora Achievements.” Modupe highlighted how media can be a powerful tool to celebrate the successes of diaspora communities and shared details about her upcoming BOND Awards, a platform dedicated to honoring Nigerians in the diaspora.

**Modupe Ehinlaiye, Convener, BOND Awards**

Amaechi Omijeh, a small business blogger, explored the topic “Promoting Small Businesses through Lifestyle Blogging.” Amaechi discussed the benefits of lifestyle blogging as an effective strategy for promoting small businesses, offering valuable tips to aspiring entrepreneurs.

Sip and Network — **Amaechi Omijeh (MRSOTHEBRAND)**

Pamela Anoliefo, a career coach, presented on “Leveraging Social Media for Personal and Professional Growth.” Pamela provided strategies for using social media to enhance personal branding and career development, highlighting the importance of a strong online presence.

Tanya Kelen of Kelen Content wrapped up the speaker sessions with her talk on “Content Production & Marketing for Personal Brand Growth.” Tanya shared insights into creating and marketing content to build a strong, impactful personal brand.

In addition to the speaker sessions, the Sip and Network 2.0 featured interactive icebreakers, trivia activities, and ample networking opportunities, allowing attendees to connect and engage with one another in a relaxed and supportive environment.

The event concluded with a summary of key takeaways and a heartfelt acknowledgment of the speakers and sponsors. The Women of Rubies team thanks Grandieu Events (event planner), Greelz Inc., Sugartown Desserts, Dadumie Mocktails, and Elzie Kitchen for their generous support, which made the event a success.

Esther Ijewere expressed her joy at the success of the second edition, stating, “This event was a testament to the power of women coming together to learn, grow, and uplift each other. The energy in the room was incredible, and I am proud of what we have achieved together. We are already planning the third edition of the Sip and Network event, which promises to be even more impactful and empowering.”

Esther Ijewere, Founder, Women of Rubies

See more photos below;

**Esther Ijewere, Founder, Women of Rubies and Maryam Muritala, CEO, of Canada Vendors**

**Jo-Ann Young Udoh, CEO, Rubicorn Event Management**

**Ijeoma Ugochukwu, Founder, Brace Up and Rise Foundation and Adeola Abiodun, National Executive Director, Experior**

In Editor's Choice August 27, 2024 By Women of Rubies

Back-to-School Money Saving Tips: How to Get the Most Out of Your Budget

As the new school year approaches, families everywhere are preparing to tackle the annual back-to-school shopping list. Between supplies, clothing, and other essentials, the costs can quickly add up. However, with some smart planning and strategic shopping, you can save money while still getting everything your child needs. Here are some effective money-saving tips to help you stretch your back-to-school budget.

1. Start with a List and Stick to It

Before you head to the stores, make a detailed list of everything your child needs for the school year. This includes school supplies, clothing, shoes, and any other essentials. By having a clear list, you’ll avoid impulse buying and ensure you’re only spending on necessary items. Involve your child in the process to set expectations and avoid unnecessary purchases.

2. Shop at Home First

You might be surprised at how many school supplies you already have at home. Check your drawers, closets, and storage bins for items like pens, pencils, notebooks, and backpacks. Reusing supplies from the previous year can save a significant amount of money. Even slightly used items can be as good as new after a little cleaning or customization.

3. Take Advantage of Sales and Coupons

Back-to-school season is a prime time for sales. Many retailers offer discounts, promotions, and special deals on school supplies, clothing, and electronics. Keep an eye out for these sales and plan your shopping trips accordingly. Additionally, search for coupons online or in local newspapers to maximize your savings. Combining sales with coupons can lead to substantial discounts.

4. Buy in Bulk

Items like pencils, paper, and notebooks are often cheaper when purchased in bulk. Consider teaming up with other parents to buy school supplies in bulk and split the cost. This approach not only saves money but also ensures you have enough supplies to last throughout the school year.

5. Consider Second-Hand Options

Thrift stores, consignment shops, and online marketplaces can be great places to find gently used clothing, backpacks, and even electronics at a fraction of the cost. Many items are in excellent condition and can be just as good as new. Buying second-hand is not only budget-friendly but also environmentally conscious.

6. Opt for Generic Brands

When it comes to school supplies, name brands aren’t always necessary. Generic or store-brand products often offer the same quality at a lower price. For items like notebooks, pencils, and binders, consider choosing the more affordable options without sacrificing functionality.

7. Shop Tax-Free

Many states offer tax-free shopping days during the back-to-school season, allowing you to purchase school supplies, clothing, and even electronics without paying sales tax. Check your local laws to see if your state offers a tax-free holiday, and plan your shopping around those dates to save even more.

8. Use Cashback Apps and Rewards Programs

Leverage cashback apps and credit card rewards programs when shopping for school supplies. Many apps offer cashback for purchases made at specific retailers, and some credit cards provide additional rewards points or cashback for back-to-school purchases. These small savings can add up over time.

9. Plan for the Long-Term

While it might be tempting to buy everything at once, consider spreading out your purchases throughout the year. Some supplies may not be needed until later in the school year, and prices for certain items may drop after the initial back-to-school rush. Planning ahead allows you to take advantage of clearance sales and discounts.

10. Involve Your Child in Budgeting

Teach your child the value of money by involving them in the budgeting process. Give them a set amount of money for school supplies and clothing, and encourage them to make smart choices within that budget. This not only helps you save money but also teaches your child important financial literacy skills.

Conclusion

Back-to-school shopping doesn’t have to break the bank. By planning ahead, taking advantage of sales, and making smart purchasing decisions, you can keep costs down while still ensuring your child is well-prepared for the school year. Remember, the key to saving money is to be strategic and intentional with your spending. Happy shopping!

In Editor's Choice July 27, 2024 By Women of Rubies

10 Side Hustle Ideas to Make Extra Money in 2024

Looking to boost your income in 2024? A side hustle can be a great way to make extra money while exploring your passions and talents. Here are ten ideas, along with potentialcosts and platforms to get started:

1. Freelance Writing

Freelance writing offers flexibility and the chance to work from anywhere. Whether it’s blogging, copywriting, or technical writing, there’s always demand for quality content.

Cost: Low (internet connection, computer)
Platforms: Upwork, Fiverr, Freelancer, Medium, ProBlogger

2. Graphic Design

If you have an eye for design, consider offering graphic design services. Create logos, social media graphics, and promotional materials for businesses and individuals.

Cost: Moderate (graphic design software like Adobe Creative Suite)
Platforms: 99designs, Dribbble, Behance, Fiverr, Upwork

3. Online Tutoring

With more people turning to online learning, online tutoring is a growing field. Teach subjects you excel in or offer language lessons to students worldwide.

Cost: Low (internet connection, computer, webcam)
Platforms: VIPKid, Chegg Tutors, Tutor.com, Wyzant, iTalki

4. Handmade Crafts and Art

Turn your creative hobbies into income by selling handmade crafts and art. Platforms like Etsy make it easy to reach customers interested in unique, handmade items.

Cost: Variable (materials for crafting, shipping supplies)
Platforms: Etsy, Shopify, Amazon Handmade, ArtFire

5. Social Media Management

Many businesses need help managing their social media presence. If you’re savvy with platforms like Instagram, Facebook, and Twitter, offer your services to help them grow their online following.

Cost: Low (social media management tools like Hootsuite or Buffer)
Platforms: Upwork, LinkedIn, Indeed, Fiverr

6. E-commerce Store

Start an online store selling products you’re passionate about. This could be anything from clothing and accessories to niche items like eco-friendly products or vintage collectibles.

Cost: Moderate to high (website hosting, domain, inventory)
Platforms: Shopify, BigCommerce, WooCommerce, Etsy, Amazon

7. Photography

If you have a talent for photography, consider offering your services for events, portraits, or stock photography. Selling prints or digital downloads can also be a lucrative option.

Cost: Moderate to high (camera equipment, editing software)
Platforms: Shutterstock, Adobe Stock, Getty Images, SmugMug

8. Pet Sitting and Dog Walking

Pet sitting and dog walking are perfect for animal lovers. With more people returning to the office, there’s a growing need for reliable pet care services.

Cost: Low (pet care supplies, transportation)
Platforms: Rover, Wag!, Care.com, PetSitter.com

9. Fitness Coaching

If you’re passionate about fitness, consider becoming a personal trainer or fitness coach. Offer one-on-one sessions, group classes, or online coaching programs.

Cost: Low to moderate (certification courses, equipment)
Platforms: Trainerize, My PT Hub, Instagram, YouTube

10. Virtual Assistant

Businesses and entrepreneurs often need help with administrative tasks. As a virtual assistant, you can provide services like email management, scheduling, and data entry.

Cost: Low (computer, internet connection, software tools)
Platforms: Upwork, Fiverr, Zirtual, Time Etc, Belay

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In Editor's Choice May 3, 2024 By Women of Rubies

Sacredmotherhood and Women of Rubies Partner to Present Shining Star Award at M.O.M 3.0 Conference

Sacredmotherhood and Women of Rubies are thrilled to announce their partnership to present the prestigious Shining Star Award at the upcoming “Mom On Mission: Your Light Has Come, M.O.M. 3.0” Conference. This collaborative effort aims to honor and celebrate the exceptional contributions of mothers and their unwavering commitment to nurturing families and communities.

Scheduled to take place on Saturday, May 11, 2024, from 10 am to 1 pm, at C Banquets, located at 300 City Centre Dr, 12th floor, Mississauga, ON L5B 3C1, the M.O.M 3.0 Conference promises to be an inspiring and empowering event for mothers from all walks of life.

The conference will feature insightful workshops, inspirational keynotes, and moments of reflection and worship, led by esteemed speakers Oyin Isaac, founder of Sacredmotherhood; Tolulope Adejumo, Dere Akindoju, Dammy Aromiwura, Ally Yao, Elmien de Wet, and Adeola Abiodun. Attendees can expect thought-provoking discussions, uplifting messages, and opportunities for spiritual growth and empowerment.

In addition to the enriching sessions, Sacredmotherhood and Women of Rubies will jointly present the Shining Star Award to a deserving mother who exemplifies resilience, compassion, and dedication. The award recipient will receive extensive publicity over a three-month period, including a feature on Women of Rubies’ blogpost, pinned to the Inspiration segment for two weeks, a pinned post of the feature on their social media pages for one week, event/product promotion on their Facebook page monthly for three months, and a live interview session with Women of Rubies’ founder Esther Ijewere on Facebook.

“This partnership with Women of Rubies underscores our shared commitment to uplifting and honoring mothers,” says Oyin Isaac, founder of Sacredmotherhood. “We believe that every mother deserves recognition for her selfless love and devotion.”

Esther Ijewere, founder of Women of Rubies, adds, “We are excited to collaborate with Sacredmotherhood to celebrate the strength and resilience of mothers. The Shining Star Award is our way of honoring their invaluable contributions to society.”

Registration for the M.O.M 3.0 Conference is now open, and attendees can reserve their spot on the official event website. Join us as we come together to celebrate the divine essence of motherhood and honor the shining stars among us.

To nominate yourself or someone you know for the Shining Star Award, send an email to oyin@sacredmotherhood.com

For inquiries or further information, please, contact Oyin Isaac at 6477046804 or via Instgaram: @_sacredmotherhood

In Editor's Choice April 8, 2024 By Women of Rubies

Highlights from the Women of Rubies Media Visibility BootCamp 3.0

On April 6th and 7th, a dynamic two-day event packed with inspiration and insights unfolded as the Women of Rubies Media Visibility BootCamp took participants on a journey of empowerment and education. Hosted via Zoom, this virtual gathering brought together women from diverse backgrounds, eager to elevate their brands and amplify their voices in the media landscape.

Day 1: Setting the Stage for Success

Highlights from the Women of Rubies Media Visibility BootCamp — Patricia Bebia Mawa, Vice President, Afroglobal TV

The excitement was palpable on April 6th as Patricia Bebeia Mawa, the keynote speaker, shared her remarkable journey of building the largest Black-owned media outfit in Canada. With Afroglobal and Silvertrust Media, she charted a path of consistency, clear goals, and unwavering focus. Her message resonated deeply with attendees, setting the tone for the transformative day ahead.

Women of Rubies Media Visibility BootCamp — Ruth Aliu, Founder, Techity Consulting

Ruth Aliu, founder of Techity Consulting, delved into the critical realm of cybersecurity and digital presence. She emphasized the importance of safeguarding one’s online assets and leveraging the right platforms to enhance brand visibility.

Councillor Cheraldean Duhaney, the first Black woman to hold her position in the Town of West Gwillimbury, inspired participants to claim their seats at the table and persevere in the face of challenges.

Career coach Chekwube Uchea captivated the audience with her personal narrative of career transition, offering a roadmap for those seeking to navigate their professional journeys. Through candid reflections and practical advice, Uchea underscored the transformative power of self-investment, urging participants to prioritize their personal and professional development.

In another enlightening session, Erica Effah, a Toronto-based content marketing guru, shared her expertise on crafting effective content strategies and fostering community engagement. With a wealth of industry experience, Effah offered invaluable insights into the nuances of content creation and distribution, highlighting the importance of authenticity and audience engagement. Her actionable tips and strategies provided attendees with the tools they need to leverage content as a powerful tool for brand growth and community building.

Furthermore, relationship coach Chiddie Anyasodo delved into the critical role of nurturing healthy relationships for both personal and professional growth. Through her engaging presentation, Anyasodo emphasized the interconnectedness of relationships and success, underscoring the importance of fostering meaningful connections in both professional and personal spheres. Her insights served as a reminder that cultivating strong relationships is not only essential for professional advancement but also integral to overall well-being and fulfillment. Attendees left the session equipped with practical strategies for cultivating and maintaining healthy relationships, poised to thrive in both their personal and professional lives.

Nike-Kay Okunubi of Niki Kay Clothing shared her expertise in fashion and encouraged women to embrace their unique style.

The day concluded on April 6th with heartfelt gratitude from Esther Ijewere, the founder of Women of Rubies, who expressed appreciation for the speakers and sponsors who made the event possible.

Day 2: Empowering Through Storytelling and Financial Education

Day 2, which unfolded on April 7th, began with an inspiring session led by Damilola Ajibade, who shared her compelling immigrant experience. Through the lens of her own journey, Ajibade illuminated the transformative power of storytelling, particularly through the medium of photography. Her narrative underscored the importance of embracing one’s unique background and experiences as a catalyst for personal and professional growth.

Following Ajibade’s impactful session, financial educator Katrice Justice took the virtual stage to impart crucial insights on financial literacy for business owners. With a focus on practical financial management techniques, Justice emphasized the importance of understanding cash flow, budgeting, and strategic financial planning. Her guidance provided attendees with actionable steps to strengthen their financial foundations and support long-term business success.

Fola Adegoke, Founder, Winfinite Consulting

As the day progressed, cybersecurity expert Fola Adegoke delivered a compelling message urging women to break barriers and explore opportunities in traditionally male-dominated sectors. Drawing from her own expertise, Adegoke highlighted the critical need for gender diversity in fields such as cybersecurity. She emphasized the value of women’s perspectives and contributions in shaping innovative solutions and driving industry progress. Through her empowering words, Adegoke encouraged women to embrace their potential as trailblazers and catalysts for change in traditionally underrepresented domains.

Esther Ijewere urged participants to leverage the knowledge gained to propel their brands forward and invited them to join the Rubies Collective community for continued support and resources. Emcees Ejiro Osakede and Oluwatoyn Ogunade kept the energy high throughout the sessions on April 7th, ensuring an engaging and empowering experience for all.

Participant Feedback:

Attendees raved about the wealth of knowledge and inspiration gained from the BootCamp. Many praised the diverse lineup of speakers and the practical advice shared, expressing eagerness to implement newfound strategies in their professional endeavors. The sense of community and support fostered throughout the event left a lasting impact, empowering women to strive for success and visibility in the media industry.

In conclusion, the Women of Rubies Media Visibility BootCamp on April 6th and 7th proved to be a transformative experience, equipping women with the tools and confidence to make their mark in the media landscape.

As we celebrate the achievements of these trailblazing women, let us continue to support and uplift one another on the journey toward gender equality and empowerment.

Stay Tuned:

For those who missed out or want to revisit the enlightening sessions, the BootCamp replay will soon be made available via womenofrubies.com/mvbc3.

In Editor's Choice March 4, 2024 By Women of Rubies

Tope Mark-Odigie, Katrice Justice, Nike Kay-Okunubi, Chekwube Uchea, Others To Speak At Women Of Rubies Media Visibility Bootcamp 3.0 On April 6th And 7th

Women of Rubies, a renowned platform dedicated to celebrating and empowering women, is excited to unveil the lineup of distinguished speakers for its highly anticipated Media Visibility BootCamp 3.0. Scheduled for April 6th and 7th, this transformative event promises invaluable insights to all attendees.

Among the esteemed speakers for the BootCamp are; TV Host and Wealth Creation Coach, Tope Mark-Odigie; Financial Educator, Katrice Justice; Fashion Creative Director, Nike Kay-Okunubi, and Career and Transition Coach; Chekwube Uchea, among other industry experts. Each speaker brings expertise in media visibility, offering strategies to elevate personal and professional brands.

Joining them are six additional speakers, including Damilola Ajibade, founder of The Journey Amplified, Fola Adegoke, founder of Winfinite Consulting, Chiddie Anyasodo, Relationship Coach, Dr. Kelechi Okoro, Health Influencer and Medical Doctor, Checkwube Uchea, Career and transition coach, Ruth Aliu, Founder of Techity Consulting, and Erica Tiwaa, digital marketer and content creator.

The two-day event will feature insightful sessions and fireside chats conducted via Zoom, covering personal branding, storytelling, and leveraging digital platforms. Early bird tickets are available until March 14th, with Rubies Collective members receiving an extra 15 percent off. Membership details can be found at womenofrubies.com/RubiesCommunity

“We are thrilled to bring together such an exceptional lineup of speakers for our Media Visibility BootCamp 3.0,” says Esther Ijewere, Founder of Women of Rubies. “Our goal is to empower women with the knowledge and skills they need to thrive in today’s media-driven world. With the expertise and guidance of our speakers, attendees will leave feeling inspired, informed, and ready to take their visibility to new heights.”

Don’t miss this opportunity to learn from industry leaders and connect with like-minded professionals at the Women of Rubies Media Visibility BootCamp 3.0. Register now to secure your spot and embark on a journey toward greater visibility and impact.

Read about MVBC 1.0 here and the second edition here

Subscribe and watch MVBC videos on our YouTube channel here

Grab your MVBC 3 ticket here

For enquiries; email – mediabootcamp@womenofrubies.com

In Editor's Choice December 16, 2023 By Maggy Rosiji

Women Of Rubies Media Visibility BootCamp 2.0 Recording Now Available

Navigating the dynamic landscape of personal and professional growth, the Women of Rubies Media Visibility BootCamp emerges as a powerful force for empowerment. The reverberations of enlightening sessions, expert guidance, and transformative conversations endure, and we’re thrilled to announce that the long-awaited BootCamp recording is now available!

What to Expect:

Relive the Insights: The recording encapsulates the essence of the empowering BootCamp, featuring expert insights from industry leaders; Sola Adesakin, Esther Ijewere, Mayowa Adegoke, Adeola Osideko and Funmi Ajala on building a strong online presence, crafting a personal brand for leadership, shaping narratives, leveraging financial literacy, mastering public speaking, content creation, brand sustainability, and intentional visibility.

Diverse Perspectives: Join the Fireside Chats where Chinaza Favour, Wendy Nwajiufor, Azeezat Adejare, and Rinret Gofwan discuss content creation, building sustainable brands, and intentional visibility. Gain diverse perspectives to enhance your personal and professional journey.

Why Grab Your Copy:

On-Demand Learning: Access the invaluable sessions at your convenience. Whether you missed a masterclass or want to revisit a favorite, the recording puts the knowledge in your hands.
Practical Strategies: Each session is packed with actionable strategies that can immediately elevate your media visibility and professional impact.
Diverse Insights: Benefit from a diverse range of topics and speakers, ensuring a holistic approach to your personal and professional development.
Invest in Yourself: Your personal and professional growth is an investment. The Women of Rubies Media Visibility BootCamp recording is a valuable resource that continues to provide returns on your commitment to self-improvement.

How to Access

Visit our Selar page and unlock a treasure trove of knowledge and wisdom from industry experts. Your journey to enhanced media visibility and success starts with a click!

Don’t miss this opportunity to empower yourself. Grab your copy of the Women of Rubies Media Visibility BootCamp recording today and step into a future of limitless possibilities!

For further enquiries, reach out via info@womenofrubies.com

Grab our free PR guide E-book here for enhanced visibility!

In Editor's Choice December 12, 2023 By Esther Ijewere

Highlights From The Women Of Rubies Media Visibility BootCamp 2.0

The Women of Rubies Media Visibility BootCamp 2.0 transcended digital boundaries, hosted on Zoom on the 9th and 10th of December, 2023. This groundbreaking event featured an impressive lineup of speakers and panellists who shared their expertise on personal branding, financial empowerment, media navigation, mental health, and more. This edition brought together industry leaders like Toun Okewale ( Co-founder, WFM917), thought experts, and dynamic speakers for two days of transformative learning.

Click this link to get your copy and unlock the secrets to enhancing your media visibility today.

Unlocking Key Insights:

Day 1 – Building the Foundation: The journey kicked off with Esther Ijewere’s profound insights into establishing a robust online presence, setting the stage for Adeola Osideko’s exploration of crafting a personal brand tailored for leadership in the digital era. Participants were captivated as these luminaries shared their wealth of knowledge and experience.

Day 2 – Diving into Expertise: The second day unfolded with a series of Fireside Chats that delved into diverse topics. Chinaza Favour, Wendy Nwajiufor, Azeezat Adejare, and Rinret Gofwan illuminated the audience with discussions on content creation, building sustainable brands, and intentional visibility.

Additionally, the day featured expert masterclasses from Funmi Ajala, exploring the art of shaping narratives and driving change, Sola Adesakin, uncovering the power of leveraging financial literacy for enhanced media visibility, and Mayowa Adegoke, providing invaluable tips for mastering the vital skill of public speaking.

Why Acquiring the Recording is a Must:

Expert Guidance: Access the insights of industry leaders and experts who have mastered the intricacies of online presence, personal branding, and strategic communication.
Practical Strategies: Each session offers actionable strategies ready for immediate implementation, empowering participants to elevate their media visibility.
Diverse Perspectives: Benefit from a diverse range of topics and speakers, ensuring a holistic approach to personal and professional development.
Invest in Yourself: The Women of Rubies Media Visibility BootCamp recording is an enduring resource, offering continual returns on the commitment to personal and professional growth.

Participants expressed their satisfaction with the event, praising the diverse range of topics covered and the high-quality insights shared by the esteemed speakers. The Women of Rubies Media Visibility BootCamp left attendees equipped with actionable strategies to enhance their personal and professional lives.

As we reflect on the success of the second edition, the Women of Rubies team extends gratitude to all participants, speakers, and partners who contributed to making this event a beacon of empowerment. For further inquiries or to share your experience, please feel free to email us at info@womenofrubies.com.

Here’s to empowerment, success, and the unwavering pursuit of visibility!

Don’t Miss Out! Purchase the Recording on Selar Now!