Career Gems Archives

In Career Gems November 2, 2026 By Women of Rubies

What Should a Business Spotlight Include? A Practical Checklist for Founders

You have an opportunity to feature your business. The publication asks for a biography, photographs and information about your work.

What should you send?

A long biography might explain your career without telling readers what they can buy from you. A list of services might describe your offer without explaining why you started. An impressive announcement might attract attention but leave interested readers searching for a way to contact you.

A useful business spotlight connects these pieces. It introduces the person behind the company, explains the business clearly and gives readers a relevant next step.

Whether you are preparing for an interview, submitting information for a feature or commissioning a business spotlight, this checklist will help you organise your materials.

1. A Clear Description of Your Business

Start with a short explanation of what your business does, who it serves and the problem it helps address.Avoid making the reader interpret phrases such as “transformative solutions” or “excellence-driven services.” Give them something concrete.

For example:

“Our consulting firm helps small businesses organise their customer enquiries and follow-up processes through workflow reviews, staff training and automation support.”

Your description should answer:

What do you offer?
Who is it for?
What need does it address?
Where do you operate or deliver your services?

If your company has several divisions, explain how they fit together and identify which one is most relevant to the feature.

2. A Founder Story That Connects to the Business

Your founder story helps readers understand why you chose this work. Perhaps you experienced a problem firsthand, noticed a gap while working in an industry or developed expertise that others began seeking.

Choose the details that explain the business you are building today.

Consider:

What prompted you to start?
What did you notice that needed to change?
How did your experience shape your approach?
Why does this work matter to the people you serve?

You decide how much personal information to share. A meaningful story can explain your purpose while keeping private experiences private.

3. A Specific Reason for the Spotlight

Give the article a clear focus. That could be a new service, a business anniversary, an expansion, a partnership or an established business addressing a problem readers recognise.

If there is no recent announcement, the feature can explore your approach, specialist expertise or the community you serve. You do not need to manufacture a milestone.

Write one sentence explaining the main point:

“This feature introduces our new training programme and explains how it supports first-time business owners.”

That sentence helps guide which details belong in the article.

4. Relevant Credentials and Experience

Include the experience that helps readers assess your work. Depending on your business, this might include professional qualifications, previous roles, years of relevant practice, published work or specialist training.

Check the wording carefully. Distinguish a degree from a short course, a professional certification from attendance at an event, and a previous position from a current role.

You do not need to include every achievement. Select the credentials that support the story and help explain your expertise.

5. Evidence Behind Your Claims

Statements such as “we have made a significant impact” become more useful when accompanied by specific information.

You might provide:

The number of people trained during a stated period.
A completed project and what it delivered.
A documented customer outcome.
A relevant award, including its name, year and awarding organisation.
A partnership announcement you are authorised to share.

Add context to numbers. “Delivered six workshops for 120 participants in 2026” tells readers more than “reached hundreds.” Make sure each claim can be supported. Identify projections as projections, and describe plans as plans.

6. An Accurate Picture of the Team

Founder-led storytelling can still acknowledge the people contributing to the business. Clarify your role and explain the involvement of co-founders, directors, employees, contractors or collaborators where relevant.

If a project depends on a partnership, state what the partnership covers. Obtain approval before naming clients, sharing confidential project details or publishing someone else’s testimonial.

This helps the feature represent the business fairly and reduces avoidable corrections later.

7. A Clear Explanation of Your Offer

After reading your story, people should understand what they can enquire about. Explain your main products or services in everyday language. Include useful details such as who they are designed for, how they are delivered and where they are available.

For example:

“The company delivers virtual communication workshops for small business teams, covering presentations, customer conversations and business storytelling.”

If a service is still being developed, say so. If it is available now, give readers a direct route to learn more.

8. A Useful Founder Quote

A quote should add perspective or personality. It could explain a lesson you learned, a decision that shaped the business or the change you want your work to support.

For example:

“We built the service around a problem we kept hearing from customers: they needed support they could use immediately, with clear steps and manageable costs.”

Use your own words and approve any quotation attributed to you. Avoid filling the quote with claims the article cannot substantiate.

9. High-Resolution Photographs

Provide original, high-resolution image files wherever possible. A useful selection may include a founder portrait, a relevant photograph of your work and a team or product image if it supports the story.

Before submitting them, check:

The subject is sharp and well lit.
The files are originals rather than screenshots.
You have permission to use them for publication.
Photographer credits are included where required.
Everyone pictured is correctly identified.
The publication has enough space to crop the image appropriately.

Ask for the publication’s preferred dimensions. A portrait suitable for a social graphic may need a different crop for a landscape blog image.

10. Consistent Names, Dates and Details

Small inconsistencies can create unnecessary revision rounds. Confirm the spelling of names, company names, job titles, partner names, website addresses and social handles.

Check dates throughout the article and promotional materials. If an event is planned for the first quarter of a year, use that timeframe consistently rather than naming an unconfirmed month.

Keep one approved information sheet so your team and the publication are working from the same details.

11. One Clear Next Step

Decide what you want an interested reader to do. They might visit a service page, enquire about a workshop, register for an event or contact your company about partnerships. Choose the action most relevant to the feature and provide the correct link or contact details.

For example:

“For workshop and corporate training enquiries, visit [website] or email [business email].”

Avoid sending readers to a general homepage if a specific service or booking page would answer their questions more directly.

12. A Plan for Sharing the Published Feature

Prepare to use the article once it goes live. You could share it with your newsletter audience, add it to a relevant website page, post an excerpt on social media or include it in a suitable business introduction.

Confirm what the publication package includes before commissioning a feature. Ask about the website article, graphics, social posts, collaborative invitations, review process and reporting.

A published feature gives you a resource to share. Enquiries will also depend on the relevance of your offer, the audience reached and how clearly you guide people to the next step.

Your Business Spotlight Checklist

Before submitting your materials, gather:

A short business description.
A founder biography and relevant founding story.
A clear focus for the feature.
Accurate credentials and current job titles.
Supporting information for achievements and results.
Team and partnership details, with necessary approvals.
A clear explanation of available products or services.
An approved founder quote.
High-resolution photographs and required credits.
Confirmed names, dates, links and social handles.
One primary call to action.
A plan for sharing the published article.

Ready to Put Your Business Story Together?

Women of Rubies’ Business Spotlight brings together a written website feature, a promotional graphic and social media amplification to introduce your business and the work behind it.

To enquire, email info@womenofrubies.com with the subject line Business Spotlight. Include your business name, website or social page, a brief description of what you do and the story or milestone you would like to share.

Photo credit: Polina Tankilevitch / Pexels.

In Career Gems November 2, 2026 By Women of Rubies

How to Turn Your Expertise into a Service People Can Buy

You may be the person everyone calls for advice. You know how to organise an event, improve a presentation, explain a difficult process or help a business communicate better.

But when someone asks what they can hire you to do, your answer becomes less clear. You list your experience. You explain your passion. You mention several things you could help with. The conversation ends with “Let’s keep in touch.”

Turning expertise into a service starts with making a decision easier for your prospective customer. They need to understand what problem you address, what they will receive and how to take the next step.

Here is a practical way to build that offer.

1. Start with a Problem You Understand

Begin with the questions people repeatedly bring to you. What are they struggling to complete? Where do they feel uncertain? What do they already ask you to review, explain or improve?

For example, “I’m good at communication” describes a skill. “I help business owners prepare clear presentations for partnership meetings” describes a service opportunity.

Your experience can help you identify the problem, but speak with prospective customers before assuming they will pay for your proposed solution.

Ask what they have tried, what remains difficult and what useful support would look like.

2. Choose One Customer for Your First Offer

An offer becomes difficult to explain when it tries to serve everyone at once. A new founder preparing her first business introduction may need different support from an established organisation training its leadership team.

Choose a starting audience you understand and can serve well. Consider their stage of business, immediate needs and ability to use your service. You can expand later. Your first offer needs enough focus for someone to recognise that it is relevant to them.

3. Describe the Change Your Service Supports

Explain what the customer should be better equipped to do after working with you. That might mean having a completed presentation, an organised onboarding process or a clearer business story.

Keep the promise within your control. If you write proposals, you can commit to delivering a researched, professionally written proposal. You cannot guarantee that a third party will approve it.

A simple starting sentence is:

“I help [specific customer] address [specific problem] through [defined service].”

For example:

“I help independent consultants explain their services through a messaging session and a written service description.”

4. Package the Work into Clear Deliverables

Customers should be able to see what they are purchasing.

Instead of offering “business support,” describe the work involved. A starter package might include:

A discovery questionnaire
One consultation
A written recommendation or completed document
One revision round
A defined delivery timeline

The right deliverables depend on the problem. Include what is necessary to solve it, rather than adding extras simply to make the package look bigger.

Also explain what you need from the client before work can begin.

5. Set a Price That Reflects the Full Workload

Account for more than the time spent on a call or producing the main deliverable. Preparation, research, administration, client communication and revisions all take time. There may also be software, payment-processing or contractor costs.

For an initial estimate, calculate the full time and direct costs involved. Then assess whether the price leaves enough room to sustain the service. A paid pilot can help you test your assumptions. Record the actual hours, questions and revision requests so you can improve the package before offering it more widely.

If you introduce a lower-priced option, reduce the scope accordingly.

6. Put Boundaries in Writing

Clear boundaries help both sides understand the agreement. Before accepting payment, explain:

What is included and excluded
How many revisions are available
When delivery begins
What happens if the client delays sending materials
How additional work will be quoted
Which payment and cancellation terms apply

For example, “one consolidated revision round” is clearer than “revisions included.”

These details are part of delivering a professional service. They give the client a predictable process and help you manage your workload.

7. Give People Evidence They Can Assess

Show prospective customers how you think and what your work looks like. You might share an anonymised example, a demonstration, a useful explanation of your process or a testimonial you have permission to publish.

If you are introducing a new service, label sample work honestly. You can demonstrate your ability without presenting a practice project as a paid client result.

Choose evidence relevant to the offer. Someone buying presentation support needs to understand your approach to presentations—not every achievement in your career.

8. Make the Next Step Easy

Once the offer is clear, decide how people should enquire. You could direct them to a short form, a booking page, an email address or a direct message. Choose one main route for each promotional post.

Tell them what information to provide. For example:

“Email your business name, the presentation you are preparing and your deadline.”

That gives you a useful starting point for assessing whether the service fits their needs.

Build One Offer You Can Explain and Deliver Well

You do not need to package everything you know at once. Start with one customer, one problem and a defined service. Test it, listen to the questions people ask and review what delivery actually requires.

Your expertise becomes easier to buy when people can understand how it applies to their situation.

Already have a clear offer and a business story to share? Explore a Women of Rubies Business Spotlight. Email info@womenofrubies.com with the subject “Business Spotlight” to learn about our website feature and social media amplification package.

Photo credit: August de Richelieu / Pexels.

In Career Gems October 28, 2026 By Women of Rubies

How Princess Adetola Oluyede Is Helping Creators Turn Their Knowledge into Income Through Studyplace

For coaches, consultants and educators, creating a valuable programme is only one part of running an online business. They also need a way to collect payments, organise learning materials, communicate with participants and deliver what they have promised.

Princess Adetola Oluyede understands that challenge from personal experience.The marketing strategist and entrepreneur is the co-founder and Chief Marketing Officer of Studyplace, a platform designed to help creators sell and deliver their expertise through courses, digital products and learning experiences.

Her journey into building the platform began with a practical need: finding a simpler way to teach online.

A Platform Inspired by Firsthand Experience

After moving to Canada, Oluyede began exploring how to develop her fashion teaching into an online school. She wanted a system that could bring her content, students, payments and programme delivery together.

In her Guardian interview, she described the difficulty of finding a platform that suited her needs and the markets she wanted to serve. That experience became a starting point for Studyplace.

Her co-founder brought experience in building learning management systems, while Oluyede contributed her perspective as an educator, entrepreneur and marketer. Together, they identified an opportunity to make selling and delivering knowledge more manageable.

The resulting platform was built around the needs of people who have something valuable to teach but also need the business infrastructure to support it.

Bringing Learning and Business Operations Together

Studyplace presents itself as an all-in-one platform for educators, coaches and digital creators. Its offerings include tools for online courses, digital products, live training, consultations and communities. Creators can organise learning materials, customise their landing pages and manage payments within the platform.

For course delivery, its published information describes support for written lessons, video, audio, downloadable files, quizzes and assignments. The platform also supports different teaching formats, including self-paced learning, downloadable resources and sessions delivered through live meetings.

These options give creators different ways to package their expertise, depending on what they teach and how their audience prefers to learn.

Helping Expertise Become a Business Offering

For a consultant, an offer might begin with a one-to-one session. For an educator, it could be a structured course. A coach might combine live teaching with resources that participants can revisit. Studyplace is designed to support these different formats within one platform.

Its marketplace also allows participating creators to list courses and consultations for discovery beyond their own channels. The business opportunity lies in making knowledge easier to access and purchase. A clear offer, an organised learning experience and a straightforward payment process can give creators a more practical foundation for serving their customers.

The Marketing Perspective Behind the Platform

Oluyede’s work extends beyond Studyplace. She is also the founder of House of PAc Media, where her focus includes storytelling, marketing and brand visibility. That experience informs how she approaches creator businesses: visibility needs to connect with a clear offer and a useful customer experience.

During Women of Rubies Media Visibility Bootcamp 6.0, where she participated as a fireside panellist, this connection between visibility and business strategy was part of the wider conversation.

Her work with Studyplace addresses what happens after someone discovers a creator’s expertise—how they explore an offer, make a purchase and receive the learning experience.

Building with a Team and Systems

In her Women of Rubies Guardian interview with our founder, Oluyede also discussed the transition from handling multiple responsibilities herself to building a team and establishing systems. Her account reflects a familiar stage in entrepreneurship. Founders often begin by managing marketing, sales and customer support personally, then work towards a structure that can sustain the business beyond their daily involvement.

For Oluyede, developing Studyplace has involved bringing people into the vision and sharing responsibility as the business grows.

Creating More Ways to Share Knowledge

Studyplace’s proposition is straightforward: give people who teach, coach and advise a place to organise, sell and deliver their work. For Oluyede, the platform connects her experience in education with her interest in marketing and entrepreneurship. It also speaks to a wider opportunity for professionals to turn what they know into structured services and learning products.

As more creators explore how to build businesses around their expertise, platforms such as Studyplace offer one route for bringing the teaching and operational sides together.

Learn more about Studyplace at studyplace.io and follow its LinkedIn page for updates.

In Career Gems October 28, 2026 By Women of Rubies

Hephzibah Emereole Leads UnlockYou Consulting’s Strategic Partnerships to Advance AI Adoption Across Industries

Artificial intelligence is becoming a business conversation across industries. For organisations exploring its potential, the challenge involves identifying useful applications, preparing their teams and understanding how to adopt new tools responsibly.

For Hephzibah Emereole, Founder and Managing Director of UnlockYou Consulting Ltd, addressing these needs is a collaborative undertaking.

Working alongside the company’s co-director, team members and collaborators, the UK-based technology entrepreneur is developing a consulting firm that brings together technology expertise, business strategy, leadership development and professional training.

The company’s next phase includes strategic conference partnerships supporting plans for a cross-industry AI conference in the United Kingdom in the first quarter of 2027.

Strategic UK Partnerships: Advancing AI Adoption and Business Transformation

According to UnlockYou Consulting, the company has secured strategic conference partnerships with D’VANGUARD PROPERTY LIMITED and Property Wealth Corporation, both UK-based companies, as part of its plans for the proposed cross-industry AI conference in Q1 2027.

Beyond the conference, UnlockYou Consulting will also work with both organisations on tailored AI and business improvement initiatives. These engagements will involve practical AI training, workflow automation support and business advisory services, with activities designed around each company’s operational needs.

Through these collaborations, the UnlockYou Consulting team aims to demonstrate how businesses outside the traditional technology sector can develop AI capabilities and introduce practical solutions into their everyday operations.

The firm also welcomes enquiries from organisations across sectors, including healthcare, technology, property, financial services and professional services, seeking AI training, workflow automation, AI adoption advisory and business transformation support.

Moving from AI Awareness to Practical Implementation

The planned conference will explore how business leaders, entrepreneurs and professionals can move from understanding AI to applying it within their organisations.

Proposed themes include agentic AI, business process automation, AI governance, workforce readiness, productivity and industry-specific applications.

Through its specialist division, UnlockYou AI, the company provides corporate training and advisory services in generative AI, agentic AI, workflow automation, AI-assisted productivity and responsible technology adoption.

Its work includes helping organisations assess their workflows, identify suitable tools and develop the capabilities needed to use them effectively.

For businesses considering AI adoption, these services connect technology decisions with practical questions about processes, staff skills and organisational goals.

Developing Leadership and Communication Skills

Alongside its AI work, UnlockYou Consulting supports professional development through UnlockYou Academy.

The Academy specialises in executive communication coaching, public speaking, presentation skills, leadership development and corporate communication training.

These services complement the company’s technology work by addressing the people involved in organisational change. Introducing new systems also requires leaders who can explain decisions, communicate expectations and support their teams through unfamiliar processes.

Across its divisions, the firm combines technical training with professional development to support both organisational systems and the people using them.

The Founder and Team Behind UnlockYou Consulting

Before establishing UnlockYou Consulting, Emereole worked as a Software Engineer at Goldman Sachs in London. She holds a first-class degree in Computer Science from Ashesi University in Ghana and has completed executive education in AI Ethics, Regulation and Compliance at the University of Oxford.

She has also held leadership positions within Toastmasters International, including serving as an Area Director in the United Kingdom. Her background informs the company’s direction, while its development draws on the contributions of the wider team.

Under Emereole’s leadership, UnlockYou Consulting is being developed through the collective efforts of its co-director, team members and collaborators, who contribute expertise across strategy, operations, business development and programme delivery. Together, they are building a consulting firm that combines technology, leadership development and practical business solutions.

The company’s wider initiatives also benefit from the contributions of volunteers. This collective approach recognises the different skills and contributions involved in developing partnerships, delivering programmes and supporting the firm’s growth.

Extending a Commitment to Education

Beyond her business role, Emereole is the Founder of Hephzy Scholars Foundation, which supports educational access, mentorship and career development for young Africans. The foundation extends her commitment to learning beyond corporate environments, supporting young people as they prepare for educational and professional opportunities.

Across her entrepreneurial and community work, education remains a recurring focus: helping people develop the knowledge, confidence and capabilities to take their next steps.

Looking Ahead to Q1 2027

UnlockYou Consulting’s proposed UK AI conference is currently being developed for the first quarter of 2027.

Further announcements will provide details about additional partners, speakers, the venue, programme and registration.

The company welcomes expressions of interest from prospective industry partners, corporate sponsors, technology specialists and speakers. Organisations seeking AI training or business automation support are also invited to connect.

With Emereole providing founder-led direction and a dedicated team contributing across the business, UnlockYou Consulting is working to create opportunities for practical learning and collaboration across industries.

Explore partnerships, sponsorship or corporate training:

Website: https://unlockyouconsulting.com
Email: info@unlockyouconsulting.com
Telephone: +44 7338 529067

In Career Gems October 20, 2026 By Women of Rubies

Media Visibility Bootcamp 6.0 Highlights: Turning Expertise into Business Opportunities

What happens after people discover your work? Can they understand your value, trust your expertise and see where you belong in the conversations that matter?

These questions shaped the conversations at Women of Rubies’ Media Visibility Bootcamp 6.0, held virtually on October 17 and 18, 2026. Across two days, speakers and panelists explored the connections between personal branding, business growth, financial confidence, digital security, leadership and strategic visibility.

Convened by Esther Ijewere, Founder of Women of Rubies and Media Strategist & Brand Visibility Consultant, the bootcamp encouraged women to move from learning into action.

Day 1: Building the Foundations for Sustainable Visibility

Moderated by Dr. Oluwanifemi “Niffy” Fagbohun, Day 1 brought together perspectives on the personal and business foundations that support a visible brand.

Keynote speaker Sarah Hashem opened the conversation with an encouraging message about potential and the possibilities women can pursue when they recognise their value.

The sessions that followed connected that encouragement to practical decisions about money, business systems, marketing and showing up consistently.

Give Your Money a Purpose

Hosna Kadary shared a straightforward framework for financial confidence: know it, plan it, automate it and review it.

Her message encouraged participants to understand their financial position, give their money a purpose, choose a sustainable savings amount and review their progress regularly. For founders, the takeaway was practical: financial habits deserve the same attention as the public-facing parts of a business.

Build a Business That Can Support Growth

Ola Adeyemi brought business growth into the visibility conversation through her session on creating a business that scales.

Her contribution invited founders to consider what happens when increased attention brings more enquiries, customers and opportunities. Visibility works best when the business behind it has the capacity, systems and direction to respond.

Let Visibility Build Over Time

Linda Du contributed insights on building in public and allowing visibility to develop through continued sharing.

Her session offered a reminder that founders do not need to wait until every part of their journey feels polished before communicating their work. Useful ideas, experiences and lessons can help audiences understand the person and purpose behind a business.

Protect Your Presence and Choose a Sustainable Schedule

During the fireside conversation, Funke Ernest-Omoruyi shared practical cybersecurity reminders: use unique passwords with a password manager, enable two-step verification and verify links before clicking.

Preethi Balasubramanian encouraged participants to choose a small, repeatable content schedule they could maintain, instead of stretching themselves across every platform and becoming overwhelmed.

Princess Adetola Oluyede connected visibility to marketing strategy, encouraging founders to think about how their content and positioning support business goals and conversion.

Together, these conversations showed why a sustainable visibility plan needs security, consistency and a clear purpose.

Day 2: Using Your Voice with Clarity and Intention

Guided by moderator Tosin Ayodele, Day 2 explored authenticity, confident communication, podcasting, leadership and reputation management.

The conversations encouraged participants to think about how they want to be known and what they need to put in place as their influence grows.

Use AI Without Losing Your Voice

Hava Maloku addressed authenticity in the age of artificial intelligence, particularly in content creation.

Her message encouraged participants to use AI as support while retaining their own experience, perspective and judgment. Content should still reflect the person or business it represents. The practical lesson was to review AI-assisted work carefully and add the insights that come from lived experience and expertise.

Communicate Your Value Clearly

Cynthia Mwangi focused on communicating with clarity and confidence. Whether introducing a business, speaking on a panel or presenting an idea, professionals need to help others understand what they do and why it matters. Her contribution encouraged participants to practise explaining their value and delivering their message with greater confidence.

Let Podcasting Take Your Expertise Further

Event host and podcast coach Ejiro Osakede highlighted podcasting as a way to make ideas, expertise, experience and perspectives available to people who might never otherwise encounter them.

Her session invited participants to consider the conversations they are equipped to lead and the knowledge they could share beyond their immediate networks.

Ejiro also offered two podcast training sessions for those interested in learning more. Enquiries about the opportunity can be sent to info@womenofrubies.com.

A Special Guest of Honour: Women’s Leadership Above the Whispers

A highlight of the second day was the participation of Her Excellency, Erelu Bisi Adeleye-Fayemi, Special Guest of Honour.

The Co-founder of the African Women’s Development Fund and gender and development specialist spoke about the importance of women in leadership rising above the whispers. Her contribution brought a wider leadership perspective to the bootcamp: women’s voices belong in public conversations, and growing visibility calls for courage, purpose and a commitment to the work that matters.

Visibility, Access and Reputation

The Day 2 fireside conversation brought together Monica Kretschmer, Ibukun Omololu and Esther Ijewere.

Monica encouraged women to invest in media opportunities, explaining:

“Invest in media opportunities because visibility creates access and proximity creates opportunity.”

Her message connected visibility to relationships, networks and the conversations that can lead to new possibilities.

Ibukun reminded participants that meaningful contribution does not require being the loudest voice in the room. Intentional participation and a clear understanding of your value can help you make an impact.

Esther addressed protecting your reputation as your visibility grows. Her contribution highlighted the importance of clear boundaries, documentation and thoughtful communication, alongside a focus on relevance when building a brand.

Turning the Bootcamp Lessons into Action

The next step is to choose a lesson and put it to work.

Participants and readers can begin by:

Updating their professional bio to explain their expertise clearly.
Choosing a realistic content schedule.
Reviewing passwords and enabling two-step verification.
Identifying a relevant media platform to pitch.
Applying for a speaking opportunity or an award for which they qualify.
Keeping business agreements and delivery records organised.
Sharing one useful insight from their own experience.

A manageable action, followed through consistently, gives learning a practical purpose.

Thank You to the MVBC 6.0 Community

Women of Rubies thanks our Special Guest of Honour, keynote speaker, main speakers, panelists, moderators and participants for their time and contributions. We also appreciate Naijapreneur Canada, House of PAc Media and Montreal Vendors for helping amplify the bootcamp, alongside the team working behind the scenes.

Every question, shared experience and thoughtful conversation helped shape this edition.

Continue Your Visibility Journey with Women of Rubies

Women of Rubies supports women in communicating their expertise through storytelling, visibility strategy and media outreach.

Explore how to work with Women of Rubies, discover more stories and resources on our blog, or email info@womenofrubies.com to discuss your visibility goals.

Replay update: The recordings are being prepared. Registered participants whose packages include replay access will receive their access details by email once the replays are ready.

The bootcamp has ended. The opportunity to act on its lessons continues.

In Career Gems October 10, 2026 By Women of Rubies

How Vivian Kaye Built Visibility Beyond Her Business

For many entrepreneurs, the product becomes the centre of every conversation about their work. They explain what they sell, who it serves and why someone should buy it. Yet the knowledge behind that product can be just as valuable.

Vivian Kaye’s journey offers a useful example. The Ghanaian-Canadian entrepreneur founded KinkyCurlyYaki, built it into a seven-figure business and developed a public presence that also encompasses speaking, media appearances and education.

Her story invites founders to consider a question: beyond your product, what do you want people to recognise your expertise for?

A business rooted in personal experience

Born in Tema, Ghana, Vivian moved to Toronto as a toddler. Before launching KinkyCurlyYaki, she worked in several industries and established Vivian’s Decor & Designs, a wedding décor business she started in 2006.

The idea for her next venture emerged while she was working as a decorator. She struggled to find high-quality extensions that matched her natural hair texture and allowed her to present herself professionally without changing that texture.

She recognised that other women shared the same need. Vivian launched KinkyCurlyYaki in 2012. According to her account, the business reached six-figure revenue in its first year and seven figures in 2016. It was acquired in 2022.

That origin gives her founder story a clear foundation: a specific need, personal understanding of the customer and a solution built around that experience.

Bringing the founder’s expertise into view

Vivian’s website presents her as a business and empowerment expert, keynote speaker and television personality, alongside her identity as KinkyCurlyYaki’s founder.

Her speaking and educational work covers entrepreneurship, e-commerce, confidence and empowerment. She also shares business knowledge through her YouTube series, Mind Your Business. Her website lists appearances and coverage across outlets including CBC Radio, Cityline, The Globe and Mail and The New York Times.

These activities give audiences several ways to encounter her work. Someone may discover her through a product, hear her in an interview or learn from her at an event. The distinction matters: running a business creates experience. Sharing that experience helps others understand where your expertise lies.

The visibility lesson for founders

Women of Rubies’ takeaway from Vivian’s journey is to make the knowledge behind your work more accessible. A founder’s story can explain why a business exists. Educational content can demonstrate how the founder thinks. Interviews and speaking opportunities can introduce that knowledge to people who may never have encountered the product.

This does not mean every founder needs to pursue every platform. It means choosing places where your experience can contribute something useful. If you understand a customer problem deeply, explain it. If you have learned from a difficult business decision, share the lesson. If you have developed a process that helps people, show what makes it effective.

These are practical starting points for communicating your value.

Start with one lesson you can share

Think about a challenge you have solved in your work. What did it teach you that another person could use?Turn that insight into a post, a short video, an article or a relevant speaking topic. Connect it to a concrete example so people can understand the experience behind your advice.

Vivian Kaye’s journey illustrates how a founder can have several dimensions to her public identity. Her business is part of her story, alongside the knowledge and perspective she brings to wider conversations.

For women building their brands, that is an invitation to share more of the expertise they already have.

Explore more founder stories and practical visibility lessons at womenofrubies.com.

Photo courtesy of Vivian Kaye’s official website.

In Career Gems October 8, 2026 By Women of Rubies

How Sue Nyathi’s Netflix Breakthrough Brought Her Books to a Global Audience

A story published years ago can still find an audience that changes its future. For Zimbabwean author Sue Nyathi, the Netflix adaptation of The Polygamist brought international attention to a novel first published in 2012.

Her journey offers a compelling example of what can happen when an established body of work reaches a new platform. It also holds a practical lesson for women building businesses, personal brands and creative careers: the work you already have may deserve another spotlight.

Who Is Sue Nyathi?

Born and raised in Bulawayo, Zimbabwe, and now based in South Africa, Sue Nyathi is an author whose professional background includes finance, investment and economic development consulting.

She studied finance at the National University of Science and Technology in Zimbabwe, later completing a master’s degree in Finance and Investment. Alongside her professional career, she continued writing, making space for creativity beyond financial markets and analytical work.

Her writing also appeared in the Sunday Mail’s “Steaming Off” column in Zimbabwe. Readers responded to her articles about love and relationships, sharing their own experiences and encouraging her to write a book.

After relocating to Johannesburg in 2008, Nyathi pursued publication more actively. Her debut novel, The Polygamist, was published in 2012. Her other books include The Gold Diggers, A Family Affair and An Angel’s Demise.

Across her work, she explores relationships, migration, family tensions and the social realities that shape people’s lives.

From a Published Novel to a Netflix Hit

In June 2026, The Polygamist made its Netflix debut as a 22-episode series based on Nyathi’s novel. According to Netflix’s report published on August 4, 2026, the adaptation had reached No. 1 in 21 countries and the Top 10 in 62, accumulating 27.6 million views.

The attention translated into renewed demand for her writing. Sales of The Polygamist tripled following the series’ debut, while her other books also benefited from the increased interest. A story that had been available for more than a decade was now reaching people who might never have encountered it on a bookshelf.

The Visibility Lesson: Give Existing Work New Ways to Be Discovered

At Women of Rubies, our takeaway from Nyathi’s journey is that visibility can create fresh opportunities for work that already exists.

For an author, that may mean a screen adaptation. For an entrepreneur, it could mean introducing an established service to a different market. For a consultant, it might involve turning a useful framework into a workshop or building a partnership that brings their expertise to a new audience.

These opportunities differ in scale, but they raise the same question: who has yet to discover the value of your work? Nyathi’s story does not offer a formula for a global breakthrough. It does show how a new format and distribution platform can connect existing work with new demand.

What Women Building Brands Can Apply

Start by reviewing what you have already created. Consider a successful project, a useful resource, a service clients appreciate or a story that still matters.

Then ask yourself:

Is its value clear to someone encountering it for the first time?
Could another format make it easier to discover or understand?
Which platform, community or partner could introduce it to a relevant audience?
Is there a clear next step for people who want to buy, book or learn more?

Visibility becomes more useful when attention has somewhere to go. Make it easy for new audiences to find your work and take action.

What Deserves a Second Spotlight?

Sue Nyathi’s Netflix breakthrough began with a story written years before its screen adaptation. For women creating and building, that is a reason to look again at the work already in your hands. Your next opportunity may involve presenting it differently, sharing it more widely or finding a partner who sees its potential.

What have you created that deserves to reach more people?

Explore Sue Nyathi’s books and author journey at suenyathi.co.za.

This feature is part of Women of Rubies’ “The Visibility Behind Her Success” series, exploring women’s achievements and the lessons their journeys offer for building visibility.

In Career Gems October 7, 2026 By Women of Rubies

How Joanna Griffiths Built Knix Around Listening to Women

Joanna Griffiths, founder of Knix, offers women entrepreneurs a valuable lesson in brand visibility: understanding your audience gives you something meaningful to communicate.

She founded Knix to address an overlooked need in intimate apparel, particularly for people experiencing leaks. In her account of the brand’s origins, Griffiths identifies customer feedback, inclusivity and breaking taboos as guiding principles behind her work.

For women building businesses, her story raises a useful question: does your message reflect what your audience actually needs?

In this edition of The Visibility Behind Her Success, Women of Rubies explores Joanna Griffiths’ founder story and the practical lessons entrepreneurs can apply to their own storytelling, content and brand positioning.

The customer need behind Knix

On Knix’s official website, Griffiths explains that frustration with limited innovation in underwear, particularly for people experiencing leaks, inspired her to develop leakproof underwear. She identifies customer feedback, inclusivity and breaking taboos as guiding principles in building the brand.

That account provides the foundation for this case study. The lessons below are Women of Rubies’ analysis of how entrepreneurs can apply a similar focus on customer understanding to their own communications.

Your business may operate in a completely different industry. The useful question remains the same: what does your audience need that existing conversations, products or services are overlooking?

Brand visibility lessons begin with listening

Creating content can become a cycle of deciding what to post, producing it and moving on to the next idea. Listening gives that process a clearer direction.

Customer questions, enquiries and feedback can reveal what people need explained before they feel ready to buy. They can also show where your messaging assumes knowledge your audience does not yet have.

For example, a consultant may describe her service as “strategic business support.” Her prospective clients may be asking something more specific: “How do I explain what I do without confusing people?”

That question offers a stronger starting point for useful content.

Review your recent enquiries. Look for one question that appears repeatedly and answer it in a post, article or short video. Use language your customers recognise.

Explain the problem your work solves

A clear brand message helps people connect a product or service to a situation they understand.

For your business, try completing this sentence:

“I help [a specific audience] address [a specific problem] through [your product or service].”

Then check whether your website, biography and social profiles communicate that same idea.

You can still share your qualifications, awards and experience. Give those credentials context by explaining how they help you deliver value.

A reader should be able to identify whom you serve, what you help them achieve and how to take the next step.

Use your founder story to give your work context

A founder story becomes useful when it helps people understand your decisions.

What did you notice? What prompted you to act? What did you learn from the people you wanted to serve?

These questions can produce a story with more substance than a list of milestones. They also help you connect your personal experience to your business purpose without sharing every private detail.

Consider explaining one decision that shaped your work. Perhaps you changed a service after hearing the same frustration from several clients. Perhaps an experience revealed a gap you wanted to address.

Tell that story clearly, then connect it to what your audience can expect from your business today.

Turn customer understanding into useful content

Listening should influence what you create.

If customers repeatedly ask how a service works, explain the process. If they struggle to compare options, offer a straightforward guide. If they misunderstand your role, show a practical example of what you help someone do.

Build your next three posts around:

A question your audience frequently asks.
A concern that makes them hesitate.
An example that explains the value of your work.

Protect customer privacy and seek permission before sharing identifiable stories or testimonials.

Useful content can help people assess whether your business is relevant to them. It also gives your visibility a purpose beyond attracting attention.

Make the next step easy to find

Once someone understands your value, make it simple to act. Your article, profile or service page should direct readers towards an appropriate next step. That might be viewing your services, booking a consultation, making an enquiry or purchasing a product.

Choose a clear action that fits the content. A practical educational article may lead naturally to a related service page; a product demonstration may lead to the product itself.

Review the journey from your social profile to your website. Can someone quickly find the information they need and understand how to work with you?

What women entrepreneurs can apply today

The lesson we take from Griffiths’ founder story is that customer understanding deserves a place in your visibility strategy. Start with one action this week: identify a recurring audience question, create a useful answer and connect it to the work you do.

Over time, this can help you develop a clearer message, more relevant content and a stronger explanation of your value. What is your audience telling you that could shape your next idea?

Build visibility around the value you bring

At Women of Rubies, we help women communicate their expertise and impact through storytelling, media positioning and visibility support. If you need help shaping your founder story or explaining what makes your business valuable, contact Women of Rubies through our Work with us page to discuss support for your brand.

Want to apply these lessons to your own brand? Join Media Visibility Bootcamp 6.0, taking place virtually on October 17–18, 2026, to learn practical approaches to communicating your value and building visibility.

This article is part of “The Visibility Behind Her Success,” a Women of Rubies editorial series examining the lessons behind women’s work in business and media.

In Career Gems September 30, 2026 By Women of Rubies

How to Prepare for a Wikipedia Page: A Practical Guide

Many accomplished women, founders and professionals want to know how they can establish a presence on Wikipedia.The first thing to understand is that creating a Wikipedia account is not the same as having a Wikipedia page written about you.

A Wikipedia account allows you to edit articles, communicate with other contributors and participate in the platform’s volunteer community. A Wikipedia page is an encyclopedia article about a person, organization, event or subject that meets the platform’s editorial and notability standards.

Before attempting to create an article, it is important to understand the difference between an account, a user profile and an encyclopedia entry.

This guide explains how to prepare for a Wikipedia page, assess your existing sources, create an account and contribute responsibly.

What Is a Wikipedia Account?

A Wikipedia account is an editor account. It gives you a consistent username that is connected to your contributions. Registered editors can create a user page, communicate with other contributors, practise editing in a sandbox and build a history of constructive participation.

Creating an account does not automatically create a public biography about you. Your user page is also not intended to function as a promotional website, professional biography or business profile.

Wikipedia can be read without an account, and some pages can be edited without one. However, registering provides additional editing tools, privacy options and opportunities to participate in the Wikipedia community.

Wikipedia Account vs. Wikipedia Page

Understanding this distinction is essential when preparing for a Wikipedia page.A Wikipedia account belongs to an editor. It is used to make contributions to the platform.

A Wikipedia page is an encyclopedia article about a subject. The subject could be a person, organization, historical event, location or other notable topic. Having an account does not make you eligible for an article. An article must be supported by reliable, independent sources and written from a neutral point of view.

Your professional achievements may be impressive, but Wikipedia eligibility is determined by the availability and quality of independent published coverage, not by how successful or respected you consider yourself to be.

How to Create a Wikipedia Account

Creating an account is free and usually takes only a few minutes.

Step 1: Visit Wikipedia

Go to Wikipedia.org and select your preferred language.

On the English Wikipedia website, locate the “Create account” option at the top of the page.

Step 2: Choose an Appropriate Username

Choose a username that you will be comfortable using publicly. Your username will appear beside the edits and contributions you make while logged in. Avoid names that are promotional, misleading, offensive or designed to impersonate another person or organization.

You should also think carefully before using your full legal name, particularly if privacy or personal safety is a concern.

Step 3: Create a Secure Password

Choose a strong password that you do not use for other platforms. Protecting your account is important because edits made through it will form part of your public contribution history.

Step 4: Add an Email Address if Desired

Providing an email address is optional, but it is recommended. An email address can help with password recovery, account notifications and certain communication features. If you provide one, confirm it through the message sent by Wikipedia.

Your email address is not automatically displayed publicly.

Step 5: Complete the Required Security Check

Follow the account-creation instructions and complete any security verification presented. Once registration is complete, your account will be ready to use.

Learn Before Creating an Article

A new editor should not begin by immediately creating an article about herself, her company, a client or a close associate. Start by becoming familiar with Wikipedia’s editorial principles, including:

Neutral point of view
Verifiability
Reliable sourcing
Notability
Conflict-of-interest disclosure
Biographies of living people
Copyright and original research

You can practise editing in your personal sandbox before making changes to published articles.

On English Wikipedia, an account generally becomes autoconfirmed after it has existed for at least four days and has made at least ten edits. Autoconfirmed status provides access to additional functions, including creating articles directly.

These technical requirements do not establish notability. Meeting them only gives an account access to certain editing features.

What Does Wikipedia Notability Mean?

Notability is one of the most important concepts to understand when preparing for a Wikipedia page. In general, a person or organization may be considered notable when there is significant coverage about the subject in reliable sources that are independent of them.

Each part of this standard matters.

Significant Coverage

A source should discuss the subject in meaningful detail.

A passing mention, event listing, name in a directory or quotation within an unrelated article may not provide enough information to support a complete encyclopedia entry.

Reliable Sources

Reliable sources often include established newspapers, magazines, books, academic publications and respected industry publications with appropriate editorial oversight.

The reliability of a source can depend on its editorial process, reputation, independence and relevance to the subject.

Independent Sources

The source should not be controlled by the person or organization being discussed.

Personal websites, company blogs, sponsored articles, social-media pages, press releases and marketing materials may help confirm certain basic facts, but they generally do not establish independent notability.

Does Media Coverage Guarantee a Wikipedia Page?

No. Media visibility and Wikipedia eligibility are related, but they are not the same.

An interview, press release or editorial feature can contribute to a stronger digital footprint. However, Wikipedia editors evaluate the quality, independence, depth and relevance of the available sources.

A large social-media following, professional website, award, executive position or successful business does not automatically qualify someone for an article.

Several shallow mentions may also be less useful than a smaller number of detailed, independent profiles examining a person’s work and impact.

No ethical consultant, publicist or editor should guarantee that a Wikipedia article will be accepted or remain published.

Wikipedia’s volunteer community independently reviews articles, sources and edits. Pages may be challenged, revised, merged or deleted when they do not meet the platform’s standards.

Why Your Digital Footprint Matters

Your digital footprint is the collection of information that appears online about you and your work.

It may include:

Media interviews
Editorial profiles
News coverage
Professional biographies
Speaking engagements
Awards and appointments
Research or published work
Organizational websites
Industry recognition
Public records of community impact

A strong digital footprint should provide accurate, consistent and verifiable information.

Before pursuing a Wikipedia page, search your name and assess what already exists. Look beyond your own website and social-media accounts.

Ask the following questions:

Are there credible sources discussing my work in detail?
Are those sources independent of me or my organization?
Is the information about me accurate and consistent?
Can my important achievements be verified?
Are the articles substantial, or do they only mention my name?
Is there enough published information to support a neutral biography?

This assessment can reveal whether you are ready to explore Wikipedia or whether you should first strengthen the public documentation of your work.

Writing About Yourself and Conflict of Interest

Wikipedia strongly discourages editors from directly writing or editing articles where they have a personal, professional or financial conflict of interest.

This includes articles about:

Yourself
Your employer
Your business
Your client
A close family member
An organization you represent

A conflict of interest can make it difficult to write neutrally, even when the information being added is accurate.

Paid contributors are required to disclose their employer, client and affiliation. Concealed paid editing can result in edits being reversed, accounts being blocked or articles being challenged.

If an article already exists about you and contains an error, it is usually better to disclose your connection and submit an edit request on the article’s talk page rather than changing the content directly.

How to Prepare for a Wikipedia Page Responsibly

Preparation should begin with documentation, not article creation.

Review Your Existing Media Coverage

Create a list of every credible article, interview, book reference and independent publication discussing your work.

Separate independent editorial coverage from press releases, sponsored content, personal websites and social-media posts.

Check the Depth of Each Source

Determine whether each source contains significant information about your career, impact, background or recognized contributions.

A source that only repeats your biography may not be enough.

Confirm Important Facts

Review names, dates, job titles, awards, educational qualifications and organizational information.

Inconsistent information across different websites can weaken your public record and create confusion.

Organize Your References

Maintain a document containing the title, publication, author, publication date and link for each credible source.

This is useful for your professional records even if you are not currently eligible for a Wikipedia article.

Strengthen Your Digital Presence Ethically

Focus on doing work that deserves coverage and communicating that work clearly.

Seek meaningful media opportunities based on your expertise, leadership, research, community impact or professional contribution. Do not create artificial coverage solely to influence Wikipedia eligibility.

How Women of Rubies Supports Digital Visibility

At Women of Rubies, we help women, founders and professionals communicate their work, document their impact and build more credible digital footprints.

Our services include:

Editorial interviews and profiles
Professional biography development
Press-release writing and distribution support
Media visibility strategy
Digital-footprint assessments
Speaker and expert positioning
Personal-brand communication
Media Visibility Bootcamp training

These services can help improve the clarity, consistency and discoverability of your professional presence.

They do not guarantee Wikipedia eligibility, article acceptance or continued publication. Wikipedia decisions are made independently by its volunteer editing community.

Warning Signs to Avoid

Be cautious if anyone:

Guarantees a Wikipedia page
Promises permanent publication
Claims to control Wikipedia editors
Offers to hide a paid relationship
Encourages promotional writing
Uses unreliable or fabricated sources
Asks you to create multiple accounts
Promises to prevent future edits or deletion

A legitimate professional should explain the limitations, risks and independence of Wikipedia’s editorial process.

Your Voice Matters, but Wikipedia Requires Evidence

Women remain underrepresented across many areas of public knowledge, media coverage and historical documentation.

Increasing that representation is important. However, closing knowledge gaps requires careful research, credible sourcing and responsible participation.

Creating a Wikipedia account can help you contribute to existing articles, improve missing information and support better representation across the platform.

If you are considering an article about yourself or your organization, begin by assessing your sources and strengthening your public documentation responsibly.

Your work may deserve greater recognition, but Wikipedia requires that recognition to be supported by independent, verifiable evidence.

Learn More

Read more practical media, visibility and personal-branding resources on Women of Rubies. For deeper guidance on Wikipedia, credible sourcing and building a stronger digital presence, access the Media Visibility Bootcamp replay through the Women of Rubies Academy.

To explore editorial, publicity or digital-visibility support, contact:

Women of Rubies
Email: info@womenofrubies.com
Website: womenofrubies.com

Women of Rubies does not guarantee Wikipedia eligibility, approval, publication or retention.

In Career Gems September 29, 2026 By Women of Rubies

How to Protect Your Digital Presence as Your Visibility Grows

Building visibility online can create valuable opportunities for your career, business and personal brand. It can help the right people discover your expertise, connect with your work and consider you for partnerships, speaking engagements, media features and other opportunities.

However, increased visibility also brings increased exposure.

As your digital presence expands, more of your information, intellectual property, business activity and professional reputation become accessible online. Without the right safeguards, this growth can leave you vulnerable to impersonation, account breaches, scams, content theft and reputational damage.

Protecting your digital presence should therefore be part of your visibility strategy—not something you only consider after a problem occurs.

Why You Need to Protect Your Digital Presence

Your digital presence includes more than your social media accounts. It covers your website, email addresses, photographs, published content, payment platforms, business documents, online communities and the information people can find about you through search engines.

For many entrepreneurs and professionals, these assets support daily business operations. Losing access to an email account, website or social media platform can disrupt communication, affect revenue and damage relationships with customers or partners.

Digital security is not only a technical responsibility. It is also a business, visibility and reputation-management priority.

The stronger your presence becomes, the more intentional you must be about protecting the systems supporting it.

1. Strengthen Your Account Security

Weak or repeated passwords make it easier for unauthorized individuals to access multiple accounts.

Create strong and unique passwords for your email, website, banking, social media and payment platforms. A password manager can help you securely store and organize them without relying on memory.

Enable multi-factor authentication wherever it is available. This creates an additional layer of protection by requiring another form of verification before access is granted.

Your primary email account deserves particular attention because it is often connected to password resets and other important services. If someone gains access to it, several parts of your digital presence could become vulnerable.

2. Review Who Has Access to Your Platforms

As a business grows, founders often give employees, contractors, social media managers or service providers access to digital platforms.

This may be necessary, but access should be managed carefully. Give each person only the level of access required for their role. Where possible, use official team or administrator permissions instead of sharing your personal login details.

Review access regularly and remove anyone who is no longer working with your organization. Former employees, completed contracts, and inactive partnerships should not remain connected to important business accounts. Protecting your digital presence requires knowing who can access it at every stage.

3. Separate Your Personal and Professional Information

Visibility does not require sharing every part of your life. Decide which information supports your work and which details should remain private. Your home address, personal phone number, children’s information, travel plans and private routines do not need to be publicly accessible.

Consider using a professional email address, business phone number and registered business address where appropriate. Clear boundaries allow you to remain visible without making yourself unnecessarily vulnerable.

4. Protect Your Content and Intellectual Property

Your photographs, articles, videos, course materials, presentations, brand names and designs are valuable business assets.

Keep original copies of your work and records showing when it was created or published. Add appropriate copyright notices and watermarks where necessary. Maintain written agreements with designers, writers, photographers and other collaborators so ownership and usage rights are clearly understood.

Monitoring how your work appears online can also help you identify unauthorized use early. Visibility can increase the reach of your ideas, but documentation and proper protection help you retain control of those ideas.

5. Watch for Impersonation and Online Scams

Visible professionals and business owners may become targets for impersonation.

Someone may create a false account, use your photographs, contact people in your network or request money while pretending to represent you or your organization.

Search your name and business name regularly. Pay attention to unusual messages from followers, clients or partners. Encourage your audience to verify official communication through the contact details listed on your website.

If impersonation occurs, save screenshots, document the account details and report the activity through the appropriate platform.

6. Build Beyond Social Media

Social media is useful for reaching people, but it should not be the only place where your audience can find or contact you. Platforms can change their policies, restrict accounts or experience technical problems without warning. Build a website, email list, organized content archive and direct community alongside your social presence.

These owned platforms provide greater control over your audience, information and business continuity.

A strong visibility strategy expands your reach. A secure visibility strategy ensures your work can continue even when one platform becomes unavailable.

7. Prepare a Digital Response Plan

You should know what to do if an account is compromised, content is stolen or false information begins circulating. Keep records of your important account information, platform contacts, website provider and professional advisers. Determine who should be notified and who is authorized to speak on behalf of your organization.

Avoid responding publicly before understanding what happened. Preserve evidence, secure affected accounts and seek professional guidance where necessary. Your response during a digital incident can either protect or further damage the trust you have built.

Visibility and Security Must Grow Together

You should not have to choose between being visible and being safe. The goal is to build a digital presence that allows people to understand your value while protecting the accounts, information and reputation supporting your work. Security gives visibility a stronger foundation. It allows you to communicate, create and build opportunities with greater confidence.

Funke Ernest-Omoruyi, cybersecurity professional and Media Visibility Bootcamp 6.0 speaker — Funke Ernest-Omoruyi will share cybersecurity insights at the virtual Media Visibility Bootcamp 6.0 on October 17–18, 2026.

Meet Funke Ernest-Omoruyi

Funke Ernest-Omoruyi is a cybersecurity professional and CEO of Funke Financials, with more than two decades of experience across information technology, cybersecurity, banking and finance.

Her work focuses on digital security, risk awareness and helping individuals and professionals protect their online presence and digital assets in an increasingly connected world.

Funke will join the Media Visibility Bootcamp 6.0, where experienced speakers will share practical insights to help women strengthen their voices, communicate their expertise and build sustainable visibility.

The virtual bootcamp takes place on October 17–18, 2026, via Zoom.

Reserve your access at womenofrubies.com/mvbc2026.

Connect With Funke Ernest-Omoruyi

Follow Funke for insights on cybersecurity, financial awareness and protecting your digital presence.

Instagram: @funkefinancials
LinkedIn: Funke Ernest-Omoruyi
Website: Funke Financials