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Building sustainable business
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How to Build a Sustainable Business: A Guide for Women Entrepreneurs

Building a sustainable business is a journey that requires careful planning, persistence, and the ability to adapt to changing market conditions. For women entrepreneurs, the road to success may come with unique challenges, but the rewards of creating a thriving business that lasts for years are well worth the effort. Here’s a step-by-step guide on how to build a sustainable business and ensure long-term success.

1. Start with a Clear Vision and Purpose

A strong business foundation begins with a clear vision and purpose. As a woman entrepreneur, it’s essential to define what your business stands for and how it contributes to the world. Ask yourself:

  • What problem does your product or service solve?
  • How does your business align with your personal values and goals?
  • Who is your target market, and how can you serve them better than anyone else?

A well-defined vision will guide your decisions, help you stay focused, and motivate you through tough times.

2. Conduct Thorough Market Research

Before diving into business operations, it’s important to understand your market. Research is key to identifying trends, opportunities, and potential gaps in the market that your business can fill. This is especially important for women entrepreneurs who may face competition in male-dominated industries.

Ask yourself:

  • Who are your competitors, and what are they doing well?
  • What are the unique needs of your target audience?
  • What can you offer that will set you apart from the competition?

Market research will provide valuable insights and help you refine your business model.

3. Create a Solid Business Plan

A business plan acts as a roadmap for your venture. It outlines your goals, strategies, financial projections, and growth plans. A solid business plan is essential for attracting investors, securing loans, and staying on track as you grow. Your business plan should include:

  • Executive summary: A brief overview of your business.
  • Business description: What your business does and its market position.
  • Market analysis: An overview of industry trends, competitors, and target market.
  • Marketing and sales strategies: How you plan to attract and retain customers.
  • Financial projections: Expected income, expenses, and profitability.

Your business plan will evolve as your business grows, but it’s an essential starting point.

4. Focus on Building Strong Relationships

Networking and building relationships with other business owners, customers, and mentors is crucial. As a woman entrepreneur, forming a support network of like-minded individuals can provide invaluable advice, opportunities, and moral support. Here’s how to build meaningful relationships:

  • Attend networking events, both online and offline, to connect with other entrepreneurs.
  • Join industry-specific groups and communities to share ideas and resources.
  • Find a mentor who can guide you through challenges and offer insights based on experience.

Strong relationships will not only help your business thrive but also create a sense of community that fosters growth and collaboration.

5. Manage Your Finances Wisely

Financial management is at the core of building a sustainable business. Many women entrepreneurs struggle with securing funding or managing their finances effectively, but with the right tools and strategies, you can ensure long-term profitability. Consider the following tips:

  • Create a budget and track your expenses to ensure you’re staying within your financial limits.
  • Build an emergency fund to cover unexpected costs.
  • Seek out funding options such as grants, loans, and investors, but ensure you understand the terms and risks.
  • Regularly review your financial statements to monitor cash flow and profitability.

Responsible financial management will keep your business afloat and ensure its sustainability in the long run.

6. Adapt to Market Changes and Embrace Innovation

The business world is constantly evolving, and it’s crucial to stay ahead of the curve. As a female entrepreneur, you need to be flexible and open to change, whether that means adapting your products, services, or business model. Stay informed about industry trends, new technologies, and customer preferences to keep your business relevant.

Here are a few ways to embrace innovation:

  • Invest in technology to streamline operations and improve efficiency.
  • Continuously seek customer feedback to improve your offerings.
  • Be open to pivoting your business model if needed to stay competitive.

By staying adaptable and forward-thinking, you’ll ensure that your business remains viable and ready to tackle future challenges.

7. Prioritize Work-Life Balance

Sustaining a successful business is not just about financial growth—it’s also about personal well-being. Women entrepreneurs often face the challenge of balancing their business responsibilities with personal life, which can lead to burnout if not managed carefully.

To maintain a healthy work-life balance:

  • Set clear boundaries between work and personal time.
  • Delegate tasks when possible to avoid overwhelming yourself.
  • Take time for self-care, whether it’s through exercise, hobbies, or spending quality time with loved ones.

Taking care of yourself will ensure that you remain energized, focused, and able to lead your business with clarity.

Conclusion

Building a sustainable business as a woman entrepreneur requires dedication, resilience, and a strategic approach. By starting with a clear vision, conducting market research, creating a solid business plan, and managing finances wisely, you can set a strong foundation for long-term success. Remember to network, stay adaptable, and prioritize your well-being to ensure your business continues to thrive for years to come.

At Women of Rubies, we are committed to empowering women entrepreneurs by providing the tools, resources, and support needed to build sustainable businesses that make a lasting impact. Keep striving, and together, we can create a future of limitless possibilities.

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high-paying jobs for women
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10 High-Paying Jobs For Women In Canada ( With Salary)

Canada offers a wealth of opportunities for women looking to build rewarding and financially secure careers. As the country continues to promote gender equality in the workplace, women have increasingly been able to break barriers and thrive in high-paying professions across various industries. From healthcare to finance and technology, here are 10 high-paying jobs for women in Canada, complete with salary estimates, key skills, and reasons why these careers are so lucrative.

Physician/Surgeon

  • Salary: $150,000 – $350,000+ per year
  • Key Skills: Medical expertise, decision-making, attention to detail, patient care, communication, problem-solving, leadership.
  • Why It’s Lucrative: Physicians and surgeons are compensated highly due to the extensive education and training required, as well as the critical nature of their work. Specializing in high-demand areas such as cardiology or neurosurgery can significantly increase earning potential. The need for skilled healthcare professionals remains high, driving up salaries.

2. Dentist

  • Salary: $120,000 – $250,000+ per year
  • Key Skills: Dental knowledge, manual dexterity, patient care, communication, problem-solving, business management (for private practices).
  • Why It’s Lucrative: Dentists are highly paid because of the technical expertise needed and the high demand for dental care. Specializations such as orthodontics or oral surgery come with even higher salaries, and those who own their practices can significantly boost their income.

3. Pharmacist

  • Salary: $90,000 – $130,000+ per year
  • Key Skills: Pharmaceutical knowledge, attention to detail, communication, patient counseling, inventory management, problem-solving.
  • Why It’s Lucrative: Pharmacists are well-compensated due to their critical role in healthcare. They ensure patients receive the right medications and advise on their use, which requires specialized knowledge and ongoing education. Positions in hospitals, or owning a pharmacy, can increase their earning potential.

4. Lawyer

  • Salary: $100,000 – $300,000+ per year
  • Key Skills: Legal knowledge, negotiation, communication, critical thinking, research, attention to detail, time management.
  • Why It’s Lucrative: Lawyers earn high salaries due to the specialized knowledge required to navigate complex legal matters, including contracts, litigation, and corporate law. Senior roles in corporate law, intellectual property, or family law tend to be the most lucrative, with additional bonuses or profit-sharing opportunities in private firms.

5. Engineer

  • Salary: $80,000 – $150,000+ per year
  • Key Skills: Technical expertise, problem-solving, analytical thinking, project management, teamwork, creativity.
  • Why It’s Lucrative: Engineers work in high-demand sectors such as software development, petroleum, and civil engineering. The technical skills required, along with the ability to solve complex problems, make engineers highly valuable. Specialized fields, such as petroleum engineering, often offer the highest salaries due to the expertise needed.

6. IT Manager/Software Developer

  • Salary: $85,000 – $140,000+ per year
  • Key Skills: Programming, software development, problem-solving, leadership, project management, systems analysis, cybersecurity.
  • Why It’s Lucrative: The tech industry is booming, and highly skilled IT professionals and software developers are in high demand. Their ability to create, manage, and protect complex systems has made them indispensable to businesses. The demand for cybersecurity and software development is particularly strong, leading to competitive salaries.

7. Financial Manager/Analyst

  • Salary: $90,000 – $160,000+ per year
  • Key Skills: Financial analysis, forecasting, strategic thinking, budgeting, communication, data interpretation, problem-solving.
  • Why It’s Lucrative: Financial managers and analysts oversee critical aspects of business operations, such as budgeting, investments, and financial planning. Their expertise is essential for the financial health of organizations, driving up salaries. Women who rise to senior roles, such as CFO or financial director, can see higher earnings.

8. Airline Pilot

  • Salary: $80,000 – $200,000+ per year
  • Key Skills: Technical knowledge of aviation, communication, problem-solving, decision-making, leadership, attention to detail, stress management.
  • Why It’s Lucrative: Airline pilots are highly trained professionals responsible for the safety and efficiency of air travel. The job requires not only technical flying skills but also the ability to make quick decisions and handle stressful situations. Senior pilots, especially those working for major international airlines, earn lucrative salaries.

9. University Professor (Tenured)

  • Salary: $100,000 – $200,000+ per year
  • Key Skills: Expertise in a specific academic field, research, communication, presentation, mentorship, critical thinking, time management.
  • Why It’s Lucrative: Tenured professors enjoy job security and the opportunity to earn a high salary, particularly in specialized fields such as law, engineering, or medicine. The combination of teaching, research, and administrative responsibilities can make this a rewarding and financially stable career. Those with strong research funding or leadership roles in their departments may see higher salaries.

10. Marketing Director/Manager

  • Salary: $80,000 – $150,000+ per year
  • Key Skills: Strategic thinking, creativity, market research, digital marketing, communication, project management, leadership.
  • Why It’s Lucrative: Marketing professionals, particularly those in leadership positions, are responsible for driving brand awareness, market penetration, and customer engagement. Their role is crucial for the success of an organization, and their ability to create and execute effective marketing strategies is highly valued. Companies are willing to pay a premium for experienced marketing directors and managers, particularly in high-demand industries like tech, healthcare, and consumer goods.

Conclusion

The Canadian workforce offers numerous high-paying career options for women, spanning diverse industries such as healthcare, law, engineering, finance, and technology. These roles not only provide financial security but also empower women to make a significant impact in their fields. The combination of specialized skills, high demand, and the critical nature of these professions makes them particularly lucrative. Whether you’re looking to enter one of these professions or already working in a high-paying field, the opportunities for women in Canada are abundant and diverse. With the right skills and experience, women can continue to break barriers and succeed in these rewarding careers.

 

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Side hustle
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How to Budget for Your Side Hustle: A Guide to Turning Passion into Profit

Are you thinking about transforming your side hustle into a full-fledged business? One of the first steps on this exciting journey is to establish a solid business budget. A well-planned budget can help you navigate the financial landscape of running a business, ensuring you stay afloat and grow.

What is a Business Budget?

A business budget is a detailed financial plan that outlines your business’s income, expenses, and profits. It serves as a roadmap to help you understand how much money is coming in and where it’s going. This insight is crucial for making informed decisions and keeping your business running smoothly.

There are various formats you can use to create a business budget. A simple Excel sheet can be a good starting point. For more advanced options, you might consider using budgeting software like Freshbooks, PocketGuard, or Xero.

Why You Need a Business Budget

As a small business owner, you might be tempted to mix your personal and business finances. However, maintaining a separate business budget is essential for several reasons:

  1. Clarity in Financial Management: A business budget helps you track expenses, revenues, and profits, reducing the risk of financial confusion or overspending.
  2. Tax Preparation: Keeping your business finances separate simplifies tax filing and ensures you don’t miss out on deductions.
  3. Financial Health Monitoring: Understanding your cash flow helps you anticipate and plan for slow periods, preventing unexpected financial shortfalls.

Steps to Create a Business Budget

Creating a business budget doesn’t have to be daunting. Here are six simple steps to guide you:

  1. Identify Your Income Sources

    Begin by listing all the ways your business earns money. This could include product sales, services offered, or other revenue streams. For example, if you’re a photographer, your income streams might include:

    • Weddings: $300
    • Engagement shoots: $200
    • Portrait shoots: $150

    Calculate your total monthly revenue to understand your average income and identify peak and low periods.

  2. Detail Your Expenses

    Next, list all your business expenses. Be thorough and include everything from rent and utilities to software subscriptions and marketing costs. Common expenses include:

    • Payroll (including your salary if you’re a solo entrepreneur)
    • Rent or office space costs
    • Utilities and internet
    • Advertising and marketing expenses
    • Taxes and business insurance
    • Office supplies and equipment

  3. Calculate Your Profit or Loss

    Subtract your total expenses from your total revenue to determine your profit or loss. This calculation will give you a clear picture of your financial health over a specific period, such as the last quarter or year.

  4. Adjust Your Budget as Needed

    If you’re not satisfied with your profit margin, consider adjusting your budget. Look for areas where you can cut costs, such as reducing unnecessary services or finding more affordable suppliers. Additionally, explore ways to increase revenue, like introducing new products or services or adjusting your pricing strategy.

  5. Establish an Emergency Fund

    As your business generates consistent profit, set aside funds for emergencies. Aim to save at least three months’ worth of essential expenses, such as payroll and rent. This emergency fund can be a lifeline during unexpected downturns or personal time off.

  6. Stick to Your Budget

    Finally, discipline is key. Stick to your budget and avoid unnecessary expenditures. While it’s important to reward yourself for hard work, be mindful of your spending to ensure long-term financial stability.

By creating and adhering to a business budget, you’ll gain control over your finances, make informed decisions, and set your business on a path to success. Remember, a budget is not just a financial tool; it’s a strategic guide to help you achieve your business goals.

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Grants for Female Entrepreneurs
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9 Grants For Female Entrepreneurs In Canada

Grants for Female Entrepreneurs can be a vital source of financial support for women looking to grow their businesses in Canada. In 2024, women are breaking barriers with their innovative ideas.  Grants can be a game-changer for your venture, providing the necessary support to succeed. These grants are not only about the money but also represent a vote of confidence in the power of women-led businesses. Let’s explore these opportunities together.

9 Grants for Female Entrepreneurs in Canada

1. Canadian Women’s Foundation

At the forefront of the movement for women’s empowerment, the Canadian Women’s Foundation offers grants to fuel initiatives dedicated to uplifting women and girls. From economic development to safety and leadership, their grant programs address a wide range of issues impacting women across Canada. Non-profit organizations, charities, and community groups are encouraged to apply for funding to drive positive change and dismantle systemic barriers faced by women.

2. The Women Entrepreneurship Fund

Recognizing the vital contributions of women entrepreneurs to Canada’s economy, the Government of Canada offers the Women Entrepreneurship Fund. This initiative provides funding to women-owned and women-led businesses, enabling them to grow and thrive. With a focus on increasing access to capital, networks, and expertise, this fund empowers women from diverse backgrounds, including Indigenous women, women with disabilities, and newcomers.

3. Alberta Women Entrepreneurs

Grants for Female Entrepreneur

Alberta Women Entrepreneurs (AWE) has empowered women in business for over 28 years, emphasizing capital, connections, and capacity building. They provide financial support through various lending programs and advisory services and foster networking by hosting seminars, events, and an annual awards ceremony. AWE addresses crucial challenges such as cash flow management and mental well-being, offering resources to navigate the tech industry. They support women entrepreneurs and help grow women-led businesses in Alberta.

4. FCC Women Entrepreneur Program

Grants for Female Entrepreneur
Business Career Concept. Afro Businesswoman Smiling Sitting In Modern Office. Copy Space

The FCC Women Entrepreneur Program by Farm Credit Canada is a comprehensive initiative to empower women in the agriculture, agribusiness, and food sectors. It aims to improve access to capital, enhance skills, and provide resources for learning and inspiration. $500 million over 3 years to help women entrepreneurs start or grow their businesses. The Women Entrepreneur Loan, a program’s central feature, facilitates financial advancement with a one-time loan processing fee waiver. The program offers events and resources for skill-building and networking in agriculture.

5. The Indigenous Women’s Fund of Canada

For Indigenous women, the journey towards empowerment is deeply intertwined with culture, heritage, and community. The Indigenous Women’s Fund of Canada provides grants to support Indigenous women’s leadership and community-driven initiatives. By amplifying Indigenous voices and supporting projects focused on self-determination and healing, this fund plays a vital role in strengthening Indigenous communities and fostering resilience.

6. The Royal Bank of Canada (RBC) Women’s Entrepreneurial Accelerator Program

Aspiring women entrepreneurs across Canada find support and resources through the RBC Women’s Entrepreneurial Accelerator Program. Through grants, mentorship, and access to valuable resources, this program empowers women-owned businesses to reach new heights. By fostering innovation and promoting economic empowerment, RBC’s initiative plays a crucial role in shaping the landscape of entrepreneurship in Canada.

7. Women in Technology Venture Fund

The Women in Technology Venture Fund by the Business Development Bank of Canada (BDC) is a significant initiative to support female-led technology firms. One of the largest funds globally for Canada’s tech ecosystem, with a dual mandate of generating investment returns and making a lasting impact. The fund, which is closed to new investments, has a strong portfolio of companies and is focused on nurturing existing ones. With a commitment to fostering leadership and innovation among women in technology, BDC’s fund catalyses economic prosperity and excellence across Canada’s tech landscape.

8. Women in Trade Grants Grants for Female Entrepreneurs

Export Development Canada (EDC) offers a comprehensive program to empower women entrepreneurs for global business success. This initiative provides financial solutions and insights for international market growth. It includes resources for various export stages, managing risks, and cash flow. EDC offers services like Credit Insurance, Financing, Working Capital solutions, and the Export Guarantee Program. The Women in Trade program under EDC also features an Inclusive Trade Investments Program, aiming to address funding gaps for women and diverse exporters. Additionally, EDC offers educational tools, success stories, and expert advice to support women in expanding their businesses internationally.

9. Thrive Venture Grants for Female Entrepreneurs

Grants for Female Entrepreneur The Thrive Venture Fund for Women, facilitated by BDC, supports the growth of women-led tech companies in Canada. This fund is for Canadian women entrepreneurs in tech at the Seed and Series A/B stages. It supports women in tech to thrive and lead Canada’s tech industry globally.

The fund empowers women in tech entrepreneurship with necessary resources, collaboration opportunities and a platform to transform markets. The initiative aligns with BDC’s goal to build a robust, diverse, and inclusive economic landscape.

Here are 9 grants for female entrepreneurs in Canada that promote gender equality and support women’s empowerment in business. They can be used to start a business or to support its growth. These grants value diversity and innovation, creating an inclusive economic landscape where women can succeed in their entrepreneurial industries.

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myEKI Market Place
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myEKI Marketplace Sponsors Women of Rubies Media Visibility BootCamp

myEKI Marketplace, a leading hub for local and global commerce, has joined the Women of Rubies Media Visibility BootCamp as a sponsor, reinforcing its commitment to empowering women in business and media.

The BootCamp, organized by Women of Rubies, is designed to equip women with essential skills to amplify their personal and professional brands through media exposure and strategic storytelling. The program will feature expert-led sessions on media strategy, public relations, and maximizing visibility in today’s competitive landscape.

Known as the #1 Largest Hub for Local & Global Commerce, myEKI Marketplace serves vendors, riders, shippers, and customers, offering a one-stop platform for everything from vendor listings to international shipping and classified ads. Their sponsorship of this impactful initiative highlights their dedication to community development and fostering opportunities for women to thrive.

myEKI Market place

“We are excited to have myEKI Marketplace on board as a sponsor for the Media Visibility BootCamp,” said Esther Ijewere, Founder of Women of Rubies. “This partnership is a celebration of shared values—empowerment, innovation, and the belief in the transformative power of visibility. With myEKI’s support, we’re creating a platform for women to amplify their voices and create lasting impact.”

myEKI Marketplace’s sponsorship also includes a special campaign, giving women the opportunity to win tickets to the BootCamp. This initiative not only supports women’s participation but also encourages a wider audience to engage with the mission of Women of Rubies.

“At myEKI, we understand the importance of visibility in driving success,” said [Spokesperson Name, Title]. “We are proud to sponsor the Media Visibility BootCamp and support women who are breaking barriers and redefining industries.”

About myEKI Marketplace

myEKI Marketplace is a full-service platform designed to meet the diverse needs of local and global users. From vendor listings and local deliveries to international shipping and classified ads, myEKI integrates these features into a seamless, user-friendly experience.

For updates on the BootCamp and details on how to win tickets, follow myEKI Marketplace and Women of Rubies on social media.

myEKI Market place

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Ehime Eigbe
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Ehime Eigbe: From Personal Health Journey to Sweetkiwi’s Success at Target

Ehime Eigbe, a visionary Nigerian-American entrepreneur, is transforming the yogurt industry with her innovative brand, Sweetkiwi. Armed with a degree in Business Information Technology and International Studies from London Metropolitan University, certifications in cultured dairy and ice cream production from Penn State University, and a wealth of entrepreneurial knowledge, Ehime has built Sweetkiwi as a brand that champions healthy living through low-calorie, nutrient-packed yogurt. She’s also a Goldman Sachs 10,000 Women scholar, a Visa & IFund Women Black Woman Owned Business Grant recipient, and one of Nigeria’s 100 Most Inspiring Women. Alongside her business accomplishments, Ehime actively empowers women by providing training and creating jobs in her community.

The Birth of Sweetkiwi

Ehime’s journey to founding Sweetkiwi began with a personal health struggle. At 22, she was diagnosed with uterine fibroids and faced the possibility of surgery. Determined to explore holistic alternatives, she transformed her diet, a decision that ultimately inspired her to create Sweetkiwi in 2011. Dissatisfied with the health claims of other yogurt brands, Ehime developed a clean-label recipe for her yogurt, ensuring it was genuinely nutritious and delicious. She launched Sweetkiwi in Nigeria, where it quickly grew in popularity, leading her to open three stores.

Expanding Sweetkiwi and Forging Brand Partnerships

Ehime’s dedication to quality and health led to Sweetkiwi’s expansion, including collaborations with high-profile brands such as Moët & Chandon, Pepsi, Guinness, and Baileys. In 2017, after moving to Washington, DC, Ehime joined the Union Kitchen food accelerator to bring Sweetkiwi to U.S. grocery shelves. Recently, Sweetkiwi’s whipped Greek yogurt became available in Whole Foods Market, marking a major milestone in its U.S. growth.

Ehime Eigbe
Ehime Eigbe, Founder, Sweetkiwi Yoghurt.     Photo: LinkedIn

Sweetkiwi is now in Target

The latest chapter in Sweetkiwi’s success story is its launch in select Target stores across Southern California, expanding its reach to a broader audience. Announcing the launch on LinkedIn, Ehime shared her joy: “Sweetkiwi officially launched three of our amazing flavors—Lemon Blueberry, Raspberry Frosé, and Cookies & Cream—in select Target stores across Southern California.” She acknowledged her team and partners who have supported the brand’s mission and encouraged her followers to celebrate the accomplishment by filling up their carts with Sweetkiwi yogurt.

Building a Brand with a Purpose

Ehime’s vision for Sweetkiwi is rooted in health and wellness, specifically the belief that “all disease starts in the gut.” Her goal is to harness the power of nutritious ingredients to support better gut health and overall well-being. Her brand’s journey reflects this dedication, as Sweetkiwi continues to bring purposeful, clean-label treats to consumers.

Championing Women’s Empowerment

Alongside her entrepreneurial achievements, Ehime remains passionate about supporting women in her community. Through job creation, mentorship, and training, she strives to foster opportunities for women to grow and thrive in their own careers. Her mission-driven approach to business and community engagement has made her a role model, inspiring others to pursue their dreams while uplifting those around them.

With Sweetkiwi now available at Target, Ehime Eigbe’s journey exemplifies how purpose, passion, and perseverance can turn a personal mission into a thriving brand.

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Hon. Charmaine Williams
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Hon. Charmaine Williams: Breaking Barriers as the First Black Minister in Ontario’s Progressive Conservative Party

Charmaine Williams is a figure of groundbreaking achievements in Ontario‘s political landscape. As the first Black woman to serve as Member of Provincial Parliament (MPP) for Brampton Centre, she made history not only in representation but also by becoming the first Black minister in the Ontario Progressive Conservative Party. Her role as Associate Minister of Women’s Social and Economic Opportunity underscores her commitment to championing inclusive policies that support the growth and empowerment of women across Ontario.

A Strong Foundation in Social Services and Therapy

Before her entry into politics, Charmaine built an impressive career over 19 years in social services and behavioural therapy. She worked as a certified Multi-Systemic Therapist, Behavioral Consultant, and Counselor, lending her expertise to various programs and initiatives. Her experience includes working with youth-focused organizations such as the Associated Youth Services of Peel, Youth Substance Abuse Program, Peel Children’s Center, and the Reach Out Center for Kids in Peel and Halton regions. Her hands-on approach and understanding of complex social issues equipped her with unique insights that she now brings to her role as Associate Minister, where she strives to create policies that address women’s and families’ social and economic challenges.

Making Political History in Brampton

Charmaine Williams’ transition into politics came in 2018 when she made history as the first Black woman elected to Brampton City Council. Her victory was not only a personal achievement but a monumental moment for Brampton’s Black community and for diverse representation in politics. Known for her proactive stance on community issues, Charmaine advocated for policies that supported youth, social programs, and neighborhood safety. Her work as a councilor set the stage for her further political involvement and commitment to advocating for marginalized communities.

Leading as Associate Minister of Women’s Social and Economic Opportunity

As Associate Minister, Charmaine Williams focuses on initiatives that empower women economically and socially. Her background in counselling and behavioral consultation allows her to understand the layered issues women face, especially those from underserved communities. As minister, she works on programs that foster economic independence, support women in the workforce, and address systemic barriers that affect women’s access to opportunities.

Hon. Charmaine Williams: An Inspiring Legacy

Charmaine Williams’ journey from social services professional to political leader is a testament to her dedication and passion for advocacy. Her work has paved the way for more diverse voices in Ontario politics, and her focus on women’s opportunities highlights her commitment to creating an inclusive, supportive environment for future generations. By championing policies that address women’s and family’s needs, Charmaine continues to inspire positive change and a brighter future for all Ontarians.

Hon. Charmaine Williams’ leadership and dedication exemplify the impact of diverse representation in politics, making her a powerful role model and advocate for social and economic justice in Ontario.

To learn more about her work, follow her on Linkedin

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Sabine Soumare
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Sabine Soumare: Empowering Women Entrepreneurs as Executive Director of WEKH

Sabine Soumare serves as the Executive Director of the Women Entrepreneurship Knowledge Hub (WEKH), part of the Diversity Institute (DI). In this role, Sabine is dedicated to amplifying the impact of women entrepreneurs across Canada. She collaborates with ten WEKH regional hubs and over 250 partners nationwide, working to build partnerships, share knowledge, and promote best practices that foster a more inclusive and supportive entrepreneurship ecosystem for women.

A Leader in Diversity and Inclusion

Sabine brings over seven years of experience in diversity and inclusion, which she has used to connect and empower Canadian Francophone communities and other diverse groups. As a bilingual communications expert, she actively bridges language and cultural gaps, ensuring that the needs and contributions of Francophone entrepreneurs are recognized and supported across Canada.

A Wealth of Experience in Communications and Public Affairs

With a career spanning more than 15 years in communications, marketing, and public affairs, Sabine’s expertise lies in strategic storytelling and advocacy. Her consulting business provides strategic guidance to institutions and non-profits focused on supporting women, newcomers, and racialized communities. Her background includes a pivotal role as Senior Communications and Stakeholder Relations Advisor to Ontario’s Attorney General and the Minister of Francophone Affairs from 2015 to 2018, where she honed her skills in government relations and stakeholder engagement.

Building a Stronger Ecosystem for Women Entrepreneurs

Under Sabine’s leadership, WEKH has made significant strides in creating a collaborative platform that leverages insights from over 250 partners, enabling entrepreneurs, policymakers, and researchers to build a more inclusive, equitable landscape for women in business. Her commitment to WEKH’s mission continues to drive transformative change, empowering women across Canada to thrive in entrepreneurship.

Through her work, Sabine Soumare exemplifies the power of inclusive leadership and strategic partnerships in strengthening support for women entrepreneurs across Canada’s diverse communities.

Learn more about her work on WEKH’s website.

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Colleen James
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Colleen James: Pioneering Change in Regional Leadership and Equity Advocacy

In October 2022, Colleen James was elected to the Regional Council, representing the residents of the City of Kitchener. With over 15 years of experience in municipal government, both at the city and regional levels, Colleen has built a reputation as a trusted leader and advocate for equity and inclusion. Her work has left an indelible mark on her community and beyond.

A Career Dedicated to Equity and Inclusion

Colleen’s professional journey is not just defined by her role in government. As the founder of Divonify Incorporated, she has established herself as a leading consultant on equity and inclusion. Her work spans locally, nationally, and internationally, partnering with public, private, and not-for-profit organizations dedicated to driving meaningful change. Her expertise and guidance have helped many businesses and institutions build more inclusive environments.

Values That Drive Leadership

Colleen’s leadership is shaped by a set of core values that influence her decisions and interactions as a Councillor. These values include:

  • Building trusted relationships: Colleen believes that trust is the foundation of effective leadership.
  • Equity-informed community discussions: She ensures that all voices are heard and that discussions are approached through the lens of equity.
  • Listening and collaborating: Colleen understands the power of collaboration and actively listens to community members.
  • Empowering and amplifying: She strives to empower others and amplify underrepresented voices.
  • Taking meaningful action: Colleen is committed to creating tangible outcomes that benefit her community.
  • Being accountable: She holds herself accountable to the community she serves, ensuring transparency in her decisions and actions.

Academic Excellence and Community Recognition

Colleen is a proud graduate of the University of Toronto, where she earned an Honours B.A. in history, political science, and Caribbean studies. She furthered her education with a master’s degree in leadership, higher, and adult education from U of T’s Ontario Institute for Studies in Education (OISE).

Her dedication to excellence has not gone unnoticed. In 2020, Colleen was named one of the Top 100 Black Women to Watch by the Canada International Black Women Event. A year later, she was recognized as one of the Top 25 Diversity Equity and Inclusion (DEI) Persons of the Year by the Canadian Multicultural Group. In 2024, she was honored with the Public Service Excellence Award by Women of Dignity International.

Commitment to the Waterloo Region

Colleen’s involvement in the community extends far beyond her political role. She is a graduate of Leadership Waterloo Region and has contributed her expertise to several local boards and committees, including the Kitchener Public Library and KW Oktoberfest. Additionally, she plays an active role in the Caribbean Canadian Association of Waterloo Region, where she established the James STEM scholarship to support students in science, technology, engineering, and mathematics.

A Proud Kitchener Resident

Born and raised in Kitchener, Colleen’s family immigrated to the Waterloo Region over 50 years ago. Today, she continues to live in Kitchener with her partner, Daren, and their daughter, Maleigha, deeply connected to the community that has shaped her life and career.

Colleen James is not just a Regional Councillor; she is a leader dedicated to equity, community collaboration, and creating a brighter future for Kitchener and beyond.

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