As the countdown begins, anticipation is building for one of the most impactful gatherings for women and mothers in Canada, Mom On Mission 5.0, hosted by A Sacred Motherhood, founded by Oyin Isaac.
Now in its 5th edition, this milestone event is more than just a conference. It is a sacred space intentionally created for women to reconnect, realign, and rise into the fullness of their purpose.
Taking place on Saturday, May 16, 2026, at the Sandman Signature Mississauga Hotel, this year’s experience promises to be deeper, richer, and more transformative than ever before.
Meet the powerful voices behind Mom On Mission 5.0—women leading with purpose, faith, and impact.
Theme: Empowered – Walking in Purpose, Raising Legacy
In a world that constantly places demands on women, the theme “Empowered” is both timely and necessary.
Mom On Mission 5.0 is rooted in a powerful truth: Your identity is not defined by your roles, but by who you are created to be.
Meet the Speakers
This year’s lineup features powerful women who are leading, building, and creating impact across different spaces:
Each speaker brings lived experience, wisdom, and practical insight that will challenge, inspire, and equip you for your next level.
Why You Should Attend Mom On Mission 5.0
This is not just another event—it is a transformational experience designed to nurture the whole woman.
1. Renew Your Mind and Spirit
Experience powerful, faith-centered conversations that bring clarity and direction.
2. Gain Practical Wisdom
Learn actionable strategies for motherhood, leadership, and personal growth.
3. Build Meaningful Connections
Connect with women who are intentional about growth, purpose, and impact.
4. Step Into Confidence and Clarity
Leave empowered to lead your life and calling with boldness.
Event Details
📅 Date: Saturday, May 16, 2026 ⏰ Time: 10:00 AM 📍 Location: Sandman Signature Mississauga Hotel 5400 Dixie Road, Mississauga, ON
What You Will Experience
Rediscover your identity and purpose Experience transformation and renewal Gain practical tools for life and leadership Build powerful connections Leave confident and empowered
Secure Your Spot
This is your moment to pause, reset, and step into your next level. Register now and be part of a life-changing experience. Mom On Mission 5.0 is more than a conference. It is a call to become everything you were created to be.
Women entrepreneurs in Canada have an exciting opportunity to access funding and scale their businesses through the BMO Celebrating Women Grant Program, delivered in collaboration with Deloitte.
This initiative is designed to support women and non-binary entrepreneurs who are building impactful businesses and driving meaningful change in their communities.
What is the BMO Celebrating Women Grant Program?
The program will award 10 Canadian small businesses with $10,000 CAD each to help accelerate growth, strengthen operations, and expand their impact.
Beyond funding, this initiative recognizes businesses that are not only profitable but also aligned with global impact goals, particularly the United Nations Sustainable Development Goals (UN SDGs).
Who Should Apply?
This grant is ideal for established women-led businesses that can clearly demonstrate:
What they are building
The impact they are creating
How funding will help scale their business
Applicants should be ready to connect their work to 2–3 UN Sustainable Development Goals (SDGs) and show how they measure their impact.
What You Need to Include in Your Application
When applying, you will be required to:
✔️ Provide basic information about yourself and your business ✔️ Answer questions about your business model, growth plans, and impact ✔️ Identify 2–3 UN SDGs your business aligns with and explain why ✔️ Share how you measure your impact (results, metrics, and targets) ✔️ Explain how the $10,000 grant will support your business growth
Selected semi-finalists will be invited to submit a 60–120 second video explaining:
Their SDG focus
Their business impact
How the grant will help them scale
Key Evaluation Criteria
Applications will be assessed based on:
Clarity and strength of SDG alignment
Measurable impact and results
Strategic use of funding
Overall potential to scale and create impact
Alignment with inclusivity and global impact goals
Eligibility Criteria
For Applicants:
Must be a resident of Canada
Must have reached the legal age of majority
Must have authority to apply on behalf of the business
Must not have received a previous BMO Celebrating Women Grant
For Businesses:
At least 51% owned by women or non-binary individuals
For-profit and actively operating in Canada
Minimum 2 years in business
Annual revenue of at least $50,000 CAD
At least 50% of revenue from Canadian customers
Head office located in Canada
Application Time
📅 Applications Open: April 2, 2026 (8:00 a.m. ET) 📅 Applications Close: April 23, 2026 (8:00 p.m. ET)
What Happens Next:
May: Semi-finalists selected
June: Finalists announced
Mid-July: Grant recipients revealed
Mid-September: Winners attend the Grant Summit
Why This Grant Matters
This is more than funding, it’s a chance to:
Increase visibility for your business Align your brand with global impact goals Strengthen your growth strategy Join a network of impactful women entrepreneurs
If you’re building a business that is not only generating revenue but also creating meaningful impact, this is your opportunity to be recognized and supported at the next level.
At Women of Rubies, we encourage women entrepreneurs to take advantage of opportunities like this, not just to grow their businesses, but to amplify their visibility and position themselves for greater impact.
Need Help Positioning Your Application?
If you’d like support refining your brand, impact story, or visibility strategy before applying:
Discover the female ministers in Canada driving national policy and leadership. Celebrate women in government shaping the future across the economy, health, environment, and more.
Women Are Shaping Canada’s National Agenda
Across Canada, women are not just participating in leadership; they are defining it. From global diplomacy to healthcare, economic growth, and environmental sustainability, female ministers in Canada’s Cabinet are playing a critical role in shaping policies that impact millions of lives.
This Women’s Month, we spotlight the remarkable women leading at the highest levels of government and recognize their contributions to building a stronger, more inclusive nation.
Mélanie Joly plays a central role in advancing Canada’s economic development and innovation strategy. Her leadership focuses on strengthening industries, supporting entrepreneurship, and positioning Canada as a global competitor in a rapidly evolving economy.
Anita Anand, Canada’s Minister of Foreign Affairs, representing Canada globally
Anita Anand | Minister of Foreign Affairs
Anita Anand represents Canada on the global stage, leading diplomatic relations and international partnerships. Her work strengthens Canada’s presence in global affairs while promoting peace, security, and collaboration.
Mandy Gull-Masty, Minister of Indigenous Services, advancing Indigenous community support
Mandy Gull-Masty | Minister of Indigenous Services
Mandy Gull-Masty is a trailblazer in Indigenous leadership, focused on improving essential services such as healthcare, housing, and education for Indigenous communities while advancing reconciliation.
Rebecca Chartrand, Minister of Northern and Arctic Affairs, supporting northern development | Photo credit: www.grassrootsnews.mb.ca
Rebecca Chartrand | Minister of Northern and Arctic Affairs
Rebecca Chartrand champions the growth and sustainability of Canada’s northern regions, advocating for infrastructure development, economic opportunity, and Indigenous representation.
Rebecca Alty, Minister of Crown-Indigenous Relations, leading reconciliation efforts
Rebecca Alty | Minister of Crown-Indigenous Relations
Rebecca Alty works to strengthen relationships between the federal government and Indigenous nations, supporting policies rooted in collaboration, respect, and long-term partnership.
Patty Hajdu, Minister of Jobs and Families, supporting workforce and families | Photo credit: CityNews
Patty Hajdu | Minister of Jobs and Families
Patty Hajdu leads initiatives that support workforce participation, economic inclusion, and family well-being, ensuring Canadians have access to opportunities that improve quality of life.
Rechie Valdez, Minister of Women and Gender Equality, advancing inclusion
Rechie Valdez | Minister of Women and Gender Equality
Rechie Valdez is a strong advocate for gender equity, leading policies that empower women, promote inclusion, and drive equal opportunities across Canada.
Marjorie Michel, Minister of Health, leading healthcare policy in Canada | Photo credit: he Hill Times photograph by Andrew Meade
Marjorie Michel | Minister of Health
Marjorie Michel oversees Canada’s healthcare priorities, focusing on accessibility, system resilience, and improving health outcomes for communities nationwide.
Julie Dabrusin, Minister of Environment and Climate Change, advancing sustainability | Photo credit: l-express.ca/
Julie Dabrusin | Minister of Environment, Climate Change and Nature
Julie Dabrusin leads Canada’s environmental agenda, advancing climate action, conservation, and sustainable policies that protect the country’s natural resources.
Eleanor Olszewski, Minister of Emergency Management, strengthening resilience | Photo credit: www.cphsalberta.org
Eleanor Olszewski | Minister of Emergency Management and Community Resilience
Eleanor Olszewski plays a key role in strengthening Canada’s emergency preparedness, ensuring communities are supported and resilient in times of crisis.
Joanne Thompson, Minister of Fisheries, managing marine resources | Photo by Chris Chase/SeafoodSource
Joanne Thompson | Minister of Fisheries
Joanne Thompson oversees sustainable fisheries and marine resource management, balancing environmental protection with economic growth for coastal communities.
Lena Metlege Diab, Minister of Immigration, shaping Canada’s immigration system | Photo credit: canadianarabinstitute.org
Lena Metlege Diab | Minister of Immigration, Refugees and Citizenship
Lena Diab shapes Canada’s immigration system, ensuring inclusive policies that welcome newcomers and support their integration into Canadian society.
Jill McKnight, Minister of Veterans Affairs, supporting veterans and service members | Photo credit: Delta Optimist
Jill McKnight | Minister of Veterans Affairs
Jill McKnight advocates for Canada’s veterans, focusing on their well-being, transition to civilian life, and recognition of their service and sacrifice.
Why Representation Matters
The presence of women in leadership positions is not just symbolic; it is transformative. Diverse leadership brings broader perspectives, more inclusive policies, and stronger outcomes for communities. Canada’s female ministers are proof that when women lead, nations progress.
Celebrating Women in Leadership
At Women of Rubies, we celebrate women who are breaking barriers, shaping industries, and leading with impact. We celebrate these leaders, their work, and the paths they continue to create for future generations.
As we reflect this Women’s Month, it is clear that women are not just part of Canada’s story, they are leading it.
At the Women of Rubies Media Pitch Challenge, exceptional women founders took the stage, but it was Dr. Omo Ogbamola (PhD) who emerged as the winner, capturing the room with a compelling blend of structure, storytelling, and scalable impact.
Building a Manufacturing Brand with Global Potential
Dr. Omo Ogbamola is the Founder and CEO of Tripplemos Food Processing Company, a Canadian-based food manufacturing brand producing premium-quality, authentic African spices locally in Canada. Her products are available on Amazon Canada, Walmart Canada Marketplace, over 20 African retail stores, and multiple e-commerce platforms, with continued expansion into broader retail distribution.
As a Nigerian-born Canadian entrepreneur and banking advisor, she brings expertise in banking, agriculture, food safety, and systems integration to the forefront of immigrant-led manufacturing. Currently pursuing a PhD in Business Administration, Dr. Omo is intentional about combining academic depth with practical execution to scale sustainably.
Her mission is clear: preserve African culinary heritage, increase representation for Black-owned brands in mainstream retail, and build long-term economic impact through local production.
Championing Immigrant-Led Businesses and African Culinary Heritage
Dr. Omo Ogbamola is more than an entrepreneur; she is a trailblazer for immigrant-led businesses in Canada. Through Tripplemos Food Processing Company, she is preserving and promoting authentic African culinary traditions while creating economic opportunities for other Black and immigrant founders.
Her work bridges culture and commerce: producing high-quality African spices locally, making them accessible on major retail platforms like Walmart Canada and Amazon, and expanding into over 20 African stores and e-commerce outlets. Beyond sales, Dr. Omo is building representation for Black-owned brands, demonstrating that immigrant-led manufacturing can thrive in mainstream markets while maintaining cultural authenticity.
By combining her professional expertise in banking, food safety, and systems integration with entrepreneurial vision, Dr. Omo continues to scale her business responsibly, creating long-term impact locally and globally.
A Pitch Rooted in Positioning
The Women of Rubies Media Pitch Challenge was designed to go beyond visibility — focusing on clarity, narrative strength, and strategic positioning. Dr. Omo’s pitch reflected exactly that.
Her presentation demonstrated:
A clear growth roadmap
Strong retail validation
A scalable manufacturing model
A powerful cultural narrative
It wasn’t just a business pitch. It was a blueprint for expansion.
A Message from Dr. Omo Ogbamola
Following her win, Dr. Omo shared:
Winning the Women of Rubies Media Pitch Challenge is truly an honor. Beyond the recognition, I deeply appreciate the intentional structure, strategic coaching, and clear focus on media positioning. This platform goes beyond visibility, it equips women founders for sustainable growth and impact. I am grateful for the opportunity to represent immigrant-led manufacturing through Tripplemos Food Processing Company and to be part of a community that amplifies women building boldly.
Celebrating Women Who Build Boldly
Dr. Omo’s win represents more than a title. It reflects the power of preparation, strategic storytelling, and strong operational foundations. Her journey highlights what happens when immigrant-led businesses are positioned for mainstream visibility and growth.
At Women of Rubies, we remain committed to amplifying women who are not only building businesses but reshaping industries. Dr. Omo Ogbamola is doing exactly that.
In celebration of Black History Month, Women of Rubies is hosting the Media Pitch Challenge, a visibility-focused initiative spotlighting women whose work deserves greater recognition. This challenge creates intentional space for women to confidently share their stories, articulate their impact, and position themselves for meaningful media exposure.
Ahead of the live virtual event on February 28th, 2026, all registered participants will receive structured guidance and direct access to expert coaches who will host a live group pitch session to prepare them for the challenge.
Esther Ijewere – Award-Winning Media Strategist & Founder, Women of Rubies
Esther Ijewere is an award-winning media strategist, coach, and Founder of Women of Rubies, a global platform and community of over 200,000 women dedicated to amplifying female voices. She has been a columnist with The Guardian Newspaper for 10 years and facilitates workshops for managers and emerging leaders, helping them sharpen communication, visibility, and leadership skills.
Through strategic storytelling, editorial features, and impact-driven initiatives, Esther has supported thousands of female entrepreneurs in gaining credibility, recognition, and growth opportunities.
During the pre-challenge coaching session, she will guide participants on refining their message, strengthening their positioning, and understanding what makes a pitch compelling within competitive media spaces.
Dr. Oluwanifemi Fagbohun – Business Growth Strategist & Founder, Montreal Vendors
Dr. Fagbohun is a dynamic entrepreneur, business growth strategist, and coach dedicated to helping founders scale strategically. As the Founder of Montreal Vendors, she supports over 17,000 entrepreneurs across Canada through visibility, strategic growth opportunities, and advocacy for inclusion.
In 2026, history was made at Montreal City Hall as Dr. Oluwanifemi “Niffy” Fagbohun signed the Canadian Historic Golden Book as a laureate during Mois de l’Histoire des Noirs (Black History Month). Recognized alongside the Mayor of Montreal and directors of the Round Table for Black History Month, she became the first Nigerian in Montreal, Quebec, to receive this prestigious honor, cementing her place in history while celebrating Black excellence and cultural legacy.
She is also the force behind Niffy Signature and Niffy Wellness Foundation, championing empowerment rooted in sustainability and impact. In the live group pitch session, she will help participants align media exposure with long-term business growth and brand authority.
Wendy Nwajiufor – Founder, WinTech & Digital Influence Coach
Wendy Nwajiufor, fondly known as Chylove, is a remarkable force in today’s digital age, where technology and innovation are key drivers of change. She is a visionary entrepreneur, successful YouTuber, Executive Director, and coach whose influence extends across the globe. Her journey is one of passion, dedication, and a relentless drive to empower others, especially women in the tech industry.
Her YouTube channel, which boasts over 50,000 subscribers, began as a platform to share unique and delicious meal recipes inspired by her Nigerian heritage and immigrant experience in Canada. Today, it has grown into a community where people from all walks of life find educational, inspirational, and practical content.
As part of the Media Pitch Challenge preparation, Wendy will guide participants on confident delivery, digital storytelling, and leveraging online platforms to amplify their voice and visibility.
On the day of the event, participants will have the opportunity to pitch directly to our distinguished panel of judges, gaining real-time feedback and exposure within a visibility-focused ecosystem.
What Participants Will Receive
All registered participants will gain access to practical tools and guided support designed to ensure they pitch with clarity and confidence:
Media Pitch Workbook – A structured guide to clarify your story, message, and impact.
Live Group Pitch Coaching Session – Direct access to the coaches for guidance on pitching fundamentals and visibility best practices.
Exposure to Industry Judges & Media Partners – Pitches reviewed within a curated visibility-focused ecosystem.
Certificate of Participation from Women of Rubies – Official recognition of participation in the Media Pitch Challenge.
How the Women of Rubies Media Pitch Challenge Works
Get Shortlisted – A select group of standout pitches will be invited to present live.
Pitch Live & Get Feedback – Receive real-time feedback from media and industry experts.
Winner Selected – The winner receives a premium media visibility package featuring Women of Rubies, The Guardian, Canada News Journal, podcasts, and strategic amplification across partner platforms.
The Women of Rubies Media Pitch Challenge brings together an exceptional panel of leaders shaping media, finance, entrepreneurship, and storytelling across Canada and Africa.
This year’s judges are accomplished changemakers whose work spans financial inclusion, broadcast media, brand strategy, podcasting, policy advisory, and global community building. Their collective experience ensures that participants receive expert insight, meaningful feedback, and powerful visibility.
If you are a founder, creative, or changemaker looking to elevate your voice, this is the room you want to be in.
Hosna R. Kadary, National Market Leader, Zero Barriers to Business, BMO
Hosna R. Kadary
National Market Leader, Zero Barriers to Business, BMO
With over 20 years of experience in financial services, Hosna R. Kadary is a nationally respected leader advancing equity and access to capital across Canada.
As National Market Leader for Zero Barriers to Business at BMO, she works at the intersection of financial empowerment, inclusion, and entrepreneurship. A Woman of Merit Award recipient, Hosna is dedicated to removing systemic barriers and expanding access to mentorship, funding, and business opportunities for underrepresented founders.
Her leadership extends to the Advisory Council of the Niffy Wellness Foundation, where she champions financial literacy, economic confidence, and sustainable growth for girls and women.
Hosna brings a critical lens to the Media Pitch Challenge: How do founders position themselves for funding? How do they communicate impact with clarity? How do they build scalable, sustainable businesses?
Sherley Joseph has spent more than a decade shaping Black Canadian storytelling through podcasting, publishing, and community-driven media platforms.
As co-host of The Sherley and Clove Podcast, she has built a cultural archive of over 800 episodes centered on identity, lived experience, and creative expression. Through Black Canadian Creators, she has created a national platform dedicated to amplifying Black creatives, independent media, and digital storytelling.
Sherley is also the founder of BlkPodNews: Northern Voices and co-organizer of The Soundwave Summit, advancing independent podcasting and media ownership across Canada.
Her lens as a media builder and community connector ensures that pitches are evaluated not just for visibility, but for cultural resonance, authenticity, and long-term narrative power.
Cynthia Mwangi | Brand Manager, Hot 96 | Founder, Cyn Communications | PR & Media Strategist
Cynthia Mwangi
Brand Manager, Hot 96 | Founder, Cyn Communications | PR & Media Strategist
Cynthia Mwangi is a leading PR, Marketing, and Communications expert with nearly two decades of experience across broadcast journalism, brand management, and digital strategy.
Currently serving as Brand Manager at Hot 96 and Deputy Radio Digital Manager at Royal Media Services Ltd in Kenya, Cynthia operates at the intersection of content, revenue, operations, and digital growth. She understands how modern media integrates storytelling, audience engagement, and measurable business outcomes.
Through her firm, Cyn Communications, she supports organizations and public figures with media relations, political communications, crisis management, and brand positioning.
Cynthia brings strategic insight into what makes a pitch media-ready, compelling, and newsworthy in today’s competitive communications landscape.
Why This Judging Panel Matters
The Women of Rubies Media Pitch Challenge is more than a pitch competition. It is a visibility platform designed to equip women founders, creatives, nonprofit leaders, and changemakers with:
Media positioning skills
Strategic storytelling clarity
Confidence in communicating impact
Access to influential leaders across finance, media, and entrepreneurship
Our judges represent finance, global business, podcasting, communications, policy, and brand strategy. Their feedback goes beyond surface-level advice. It reflects real-world experience in scaling brands, securing funding, building audiences, and shaping narratives.
At Women of Rubies, we believe visibility is not vanity. It is access. It is opportunity. It is leverage.
The Media Pitch Challenge was created to help women articulate the value of their work with clarity and confidence. Too many brilliant founders are building quietly without the platforms, media exposure, or strategic feedback they need to scale.
Bringing together leaders like Hosna R. Kadary, Dr. Oluwanifemi Fagbohun, Sherley Joseph, and Cynthia Mwangi reflects our commitment to excellence. These are women who understand capital, storytelling, governance, brand positioning, and systems change. Their presence signals that women’s stories deserve serious rooms and serious decision-makers.
This challenge is about more than pitching. It is about helping women own their narrative, refine their voice, and step into greater visibility with intention.
About the Women of Rubies Media Pitch Challenge
The Media Pitch Challenge is an annual initiative by Women of Rubies designed to amplify women’s voices during Black History Month and beyond.
Participants submit a 2-minute video pitch, receive coaching resources, and present live before an expert panel. The initiative provides:
Media visibility and digital spotlight features
A structured pitch coaching session
A Media Pitch Workbook
Access to industry leaders
Post-event exposure across Women of Rubies platforms
The challenge exists for women founders, creatives, nonprofit leaders, and changemakers ready to refine their story and expand their reach.
Register for the Media Pitch Challenge
If you are building something meaningful and want your story to be seen, heard, and supported, this platform was created for you. Register here: womenofrubies.com/mediapitch
Join us on February 28 and step into a room designed for clarity, confidence, and visibility.
In a business landscape where access to capital remains one of the biggest barriers for underrepresented founders, leaders like Hosna R. Kadaryare changing the narrative.
With over 20 years of experience in financial services, Hosna serves as the National Market Leader for Zero Barriers to Business at BMO, where she leads initiatives designed to expand financial access, mentorship, and opportunity for entrepreneurs across Canada. Her work is rooted in one powerful belief: economic empowerment is foundational to true inclusion.
Leading Zero Barriers to Business at BMO
At BMO, Hosna leads the national strategy for Zero Barriers to Business, a program focused on removing structural obstacles that prevent women, racialized founders, and underrepresented entrepreneurs from accessing capital and scaling their ventures.
Her leadership goes beyond traditional banking. It integrates financial literacy, mentorship, community partnerships, and ecosystem collaboration to create real pathways for sustainable business growth.
Through her work, countless founders have gained access to the tools, capital, and networks required to move from idea to scale.
A Recognized Leader in Financial Empowerment
Hosna is a recipient of the Woman of Merit Award, recognized for her commitment to equity, inclusion, and economic empowerment. She is widely respected for her visionary leadership in financial advocacy and mentorship.
Her influence extends beyond the financial sector. She serves on the Advisory Council of the Niffy Wellness Foundation, where she champions economic confidence and financial literacy for girls and women. Her approach recognizes that wellness is multidimensional and that economic independence plays a critical role in long-term stability and dignity.
Championing Access to Capital for Women and Racialized Entrepreneurs
Access to funding remains one of the most significant challenges for women founders and racialized business owners in Canada. Hosna’s work directly addresses this gap.
By building bridges between financial institutions and communities, she helps create opportunities that are not only inclusive but sustainable. Her leadership ensures that entrepreneurs are not just given capital, but also education, mentorship, and ecosystem support.
This systems-level approach aligns closely with the mission of Women of Rubies to amplify women’s stories and provide strategic visibility platforms that help founders grow.
Building a Future Without Barriers
Hosna’s career reflects a broader shift in how financial institutions engage with underrepresented entrepreneurs. By centering equity and opportunity, she is helping redefine what inclusive banking and financial leadership look like in Canada. Her work demonstrates that when systems evolve, communities rise.
This February, in celebration of Black History Month, Women of Rubies is hosting the Media Pitch Challenge, a Black woman–led visibility and media empowerment initiative designed to amplify the voices, stories, and impact of women founders, creatives, and changemakers.
Building on the success of our Media Visibility Bootcamp, this challenge creates a direct pathway from preparation to exposure. It was designed to address a critical gap: women are doing powerful work, yet many still lack access to the platforms, media opportunities, and decision-makers needed to scale their impact. The Media Pitch Challenge exists to bridge that gap while welcoming more women into a growing ecosystem of visibility, support, and access.
What Is the Women of Rubies Media Pitch Challenge?
The Media Pitch Challenge is a curated visibility opportunity where women are invited to pitch their story, brand, or initiative for media exposure and strategic amplification.
Unlike traditional pitch competitions focused solely on funding, this challenge centers visibility as currency, because being seen creates access to funding, partnerships, credibility, and long-term growth.
Why This Matters, Especially During Black History Month
Black History Month is not only about reflection, but it is also about recognition, representation, and elevation.
This initiative:
Celebrates Black women’s leadership, innovation, and entrepreneurship
Highlights underrepresented voices doing meaningful work
Aligns with broader goals of economic empowerment and inclusion
Creates tangible visibility opportunities, not just conversations
The Media Pitch Challenge positions Black History Month as a moment of action and amplification, not symbolism alone.
How the Media Pitch Challenge Works
The process is intentionally structured to be accessible, fair, and impactful.
Step 1: Registration Participants register to secure their spot in the challenge.
Step 2: Video Pitch Submission Each participant submits a 2-minute video pitch sharing:
Who they are
What they do
Why their story or work deserves visibility
Step 3: Review & Shortlisting All video pitches are reviewed in advance by a panel of media and industry experts.
Step 4: Live Pitch Event A select group of shortlisted participants pitches live during the virtual event on February 28, 2026 and receives feedback.
Step 5: Winner Selection One standout pitch is selected to receive a premium media visibility package.
What the Winner Receives
The selected winner will receive a $2500 worth of Premium Media Visibility Package, including:
Feature spotlight on Women of Rubies and other top media platforms like Guardian, Associated Press, Canada News Journal, Business Insider, podcasts, and strategic visibility amplification across partner platforms.
This package is designed to elevate visibility, credibility, and reach, long after the event ends.
Who Should Apply? This challenge is for:
Women founders and entrepreneurs
Creatives and storytellers
NGO leaders and social impact builders
Women-led brands and initiatives
Changemakers ready to be seen
If visibility, credibility, and access are part of your 2026 goals, this opportunity is for you.
Media & Community Partners
This initiative is delivered in collaboration with visibility and community partners, including Montreal Vendors,WinTECH Community, Leading Ladies Connect, Audaz Magazine, Toronto Caribbean Newspaper, and other aligned media and ecosystem platforms committed to advancing women-led stories and impact.
Event Details at a Glance
Event: Women of Rubies Media Pitch Challenge Date: Saturday, February 28, 2026 Format: Virtual Theme: Black History Month, Visibility, Leadership & Impact Registration: womenofrubies.com/mediapitch
The Women of Rubies Media Pitch Challenge is more than a pitch event. It is a visibility accelerator. A platform for stories that matter. And a step toward ensuring that women’s work is not just done, but also seen.
Many women are doing powerful, impactful work, building businesses, leading organizations, creating change, yet remain unseen, not because the work isn’t good enough, but because the story isn’t landing clearly.
Pitching your story is not about bragging or exaggerating. It’s about communicating your impact in a way people understand, remember, and want to support.
If you’ve ever struggled to explain what you do, felt nervous reaching out to media or partners, or wondered why opportunities pass you by, this guide is for you.
What Does It Mean to Pitch Your Story?
A pitch is a short, clear explanation of:
Who you are
What you do
Who you serve
Why your work matters
It can be used for:
Media opportunities
Panels and speaking engagements
Funding and grants
Partnerships and collaborations
Visibility platforms and features
A strong pitch helps others quickly understand your value, without confusion or oversharing.
Why Many Women Struggle With Pitching
Women often:
Over-explain instead of clarifying
Focus on credentials instead of impact
Minimize achievements to avoid sounding “too much”
Assume people already understand their work
The result? Missed opportunities, weak visibility, and stories that get overlooked.
Pitching is not about shrinking yourself. It’s about owning your work with intention.
The 5 Key Elements of a Strong Story Pitch
1. Start With Clarity, Not Background
Avoid long introductions about how you started. Instead, lead with what you do now and why it matters.
Example: “I help women-led businesses position their work for media visibility and growth.”
2. Define the Problem You Solve
People connect faster when they understand the problem.
Ask yourself:
What challenge does my audience face?
What gap does my work address?
This gives your story relevance.
3. Highlight Impact, Not Just Activity
Don’t just say what you do, say what changes because of it.
Instead of: “I run workshops for women entrepreneurs.”
Say: “I help women entrepreneurs gain the clarity and confidence needed to attract funding and visibility.”
4. Keep It Human and Relatable
Your story should feel grounded, not rehearsed.
You don’t need perfect language; you need authenticity and intention.
5. End With Purpose
Every pitch should have a direction:
An invitation to learn more
A call to collaborate
A reason to follow up
Never end your pitch without a clear next step.
How Long Should Your Pitch Be?
Written pitch: 150–250 words
Video pitch: 1–2 minutes
Live pitch: 60–120 seconds
Shorter is often stronger; clarity beats complexity.
Common Pitching Mistakes to Avoid
Trying to impress instead of connecting
Using too much jargon
Listing every role you’ve ever had
Apologizing for your work
Assuming people already “get it”
Your story deserves intention and structure.
Why Pitching Matters More Than Ever
In today’s digital world, visibility is currency.
Media platforms, funders, and collaborators are not just looking for ideas — they’re looking for clear, confident storytellers who can articulate impact.
If you can pitch your story well, you open doors.
Pitch Your Story with Impact: Join the Media Pitch Challenge
Many women are doing powerful, impactful work, building businesses, leading organizations, creating change, yet remain unseen. Not because the work isn’t good enough, but because the story isn’t landing clearly.
Pitching your story is not about bragging or exaggerating. It’s about communicating your impact in a way people understand, remember, and want to support.
If you’ve ever struggled to explain what you do, felt nervous reaching out to media or partners, or wondered why opportunities pass you by, our Media Pitch Challengeis designed to guide you from preparation to exposure. This initiative gives women founders and creators the tools, feedback, and platform to craft a pitch that opens doors to media features, partnerships, funding, and visibility opportunities.
Through this challenge, you’ll:
Learn to communicate your value clearly and confidently
Connect your story to audiences that matter
Practice pitching in a supportive environment
Gain direct access to media, decision-makers, and collaborators
Your story deserves to be heard. The Media Pitch Challenge is your opportunity to step into visibility and ensure your work is seen, recognized, and celebrated.
Securing media features can be a game-changer for individuals or businesses looking to boost their visibility and credibility. Crafting a compelling pitch is the first step toward grabbing the attention of journalists and editors. In this guide, we’ll explore the strategies and best practices for effectively pitching for media features.
Know Your Target Media Outlets
Understanding the media outlets you’re targeting is essential. Research their focus, audience, and the types of features they typically run. Tailor your pitch to align with the publication’s tone, style, and content preferences.
Craft a Captivating Subject Line
The subject line of your pitch is the gateway to getting noticed. Craft a concise, intriguing subject line that encapsulates the essence of your story. Make it clear why your feature is newsworthy or resonates with their readership.
Research and Personalize
Address the journalist or editor by name and reference their previous work or recent articles. Show that you’ve done your homework and understand their interests. A personalized pitch demonstrates your genuine interest in their platform.
Start with a Compelling Hook
Open your pitch with a strong hook that immediately engages the recipient. Clearly state the unique angle or story your feature offers and why it matters. Journalists are drawn to pitches that promise a fresh perspective or highlight a compelling narrative.
Clearly Outline the Value
Explain why your feature is valuable to their audience. Clearly articulate the benefits and relevance of your story. Whether it provides insights, addresses a current trend, or offers a unique perspective, emphasize what makes your feature stand out.
Showcase Your Expertise
Highlight your credentials or the unique insights you bring to the table. Journalists are more likely to feature stories from credible sources. If applicable, share any notable achievements, awards, or relevant experience that adds weight to your pitch.
Keep it Concise and Focused
Journalists receive numerous pitches daily, so keep yours concise and focused. Provide a brief yet comprehensive overview of your feature, emphasizing key points without overwhelming the reader. Make it easy for them to grasp the essence of your story quickly.
Include Supporting Materials
Enhance your pitch with supporting materials that add depth to your story. Include high-quality images, relevant statistics, or links to additional resources. Ensure all materials align with the publication’s guidelines and contribute to the overall appeal of your feature.
Pitch for Esther Ijewere, Founder of Women of Rubies:
Subject: Empowering Women Globally: A Story of Resilience and Impact
Dear [Recipient’s Name],
I hope this message finds you well. My name is [XXX], and I am reaching out to you on behalf of Women of Rubies, a dynamic organization founded by the inspirational Esther Ijewere.
Esther’s journey and the incredible work of Women of Rubies are a testament to resilience, empowerment, and the unwavering commitment to uplift women worldwide. With impactful initiatives ranging from education and media to advocacy for women’s rights, Women of Rubies is at the forefront of creating positive change.
I would love to offer you the opportunity to feature Esther Ijewere and Women of Rubies in [Publication Name]. Esther’s story, combined with the organization’s achievements, aligns seamlessly with [Publication Name]’s commitment to highlighting stories of empowerment and social impact.
Here are a few key points we can explore in the feature:
Esther Ijewere’s inspiring journey and vision behind Women of Rubies.
Notable initiatives and projects undertaken by Women of Rubies.
Impactful stories of women whose lives have been transformed through the organization’s efforts.
I believe this feature would resonate strongly with your readership and contribute to the ongoing dialogue on empowerment and social change. If you are interested, I am happy to provide more information, schedule an interview, or supply additional materials.
Thank you for considering this pitch, and I look forward to the possibility of collaborating on this impactful feature.
Best regards, [Your Full Name] [Your Contact Information]
I hope this message finds you in good health. My name is [XXX], and I am reaching out to you with a compelling story that I believe aligns seamlessly with [Publication Name]’s commitment to showcasing influential figures making a positive impact.
Oprah Winfrey, a global icon and trailblazer in media and philanthropy, continues to inspire millions with her unwavering dedication to creating positive change. I am eager to propose a feature that delves into Oprah’s philanthropic endeavors, shedding light on the transformative initiatives that have made a profound impact on communities worldwide.
Key points we can explore in this feature include:
Oprah Winfrey’s journey from media mogul to influential philanthropist.
Insightful details on Oprah’s notable philanthropic initiatives and organizations.
Personal stories of individuals whose lives have been positively influenced by Oprah’s philanthropy.
I believe a feature on Oprah Winfrey’s philanthropic legacy would be of great interest to [Publication Name]’s audience, adding a unique and impactful narrative to your esteemed publication.
If this proposal aligns with your editorial vision, I am happy to provide additional information, arrange an interview, or share supporting materials.
Thank you for considering this pitch, and I look forward to the possibility of collaborating on this compelling feature.
Best regards, [Your Full Name] [Your Contact Information]
Conclusion
Pitching for media features requires a strategic approach and a deep understanding of your target publications. By crafting personalized, attention-grabbing pitches and clearly showcasing the value of your story, you increase the likelihood of securing media features that can significantly impact your visibility and credibility. Remember, each pitch is an opportunity to tell a compelling story and make a lasting impression on the media landscape. Good luck!
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