Esther Ijewere

In Editor's Choice December 13, 2024 By Esther Ijewere

Highlights from the Fourth Cohort of the Women of Rubies Media Visibility Bootcamp

Women of Rubies has successfully hosted its 4th Media Visibility Bootcamp, a transformative two-day event designed to empower women with essential tools and strategies to enhance their visibility, build credibility, and achieve success in personal and professional spheres. This year’s Bootcamp was held during a milestone moment as Women of Rubies celebrated its 9th anniversary, marking nearly a decade of empowering women globally.

The event featured distinguished speakers, engaging panel discussions, and interactive networking sessions that inspired participants to harness the power of media to amplify their voices and achieve their goals.

Day 1 Highlights

The bootcamp opened with a powerful address from Hon. Charmaine Williams, Distinguished Guest of Honour, who emphasized the importance of visibility for women entrepreneurs and her unwavering commitment to supporting their access to vital resources.

Special Guest Patricia Bebia, leveraging over 20 years of media experience, delivered an inspiring talk on how visibility can transform opportunities for women, leaving participants motivated to take control of their narratives.

Notable sessions included:

Prudence Zoe Glorious on “Innovative Approaches to Public Relations: Building Transparency and Credibility,” providing actionable strategies for building trust.
Esther Ijewere, founder of Women of Rubies, presented “The Power of Wikipedia: Leveraging Open Knowledge for Women’s Visibility and Empowerment,” highlighting the platform’s role in amplifying women’s contributions.

The day’s Fireside Chat Panel featured insights from:

Heather McWilliam, founder of Brave Inspires Brave, on leveraging media for mental health advocacy.
Amaechi Omijeh, on successful social media campaigns driving small business growth.
Erica Ayisi, with practical steps for women of color to overcome systemic barriers.

Day 2 Highlights

Day 2 began with a keynote by Sabine Soumare, who presented the “2024 State of Women’s Entrepreneurship in Canada,” offering valuable insights into the current landscape.

Special Guest Councillor Colleen James spoke passionately about the representation of women in media and the importance of challenging misrepresentation.

The main session speakers were:

Kesiena Edafiogho on “Leveraging Media to Boost Career Visibility in the Digital Space”

Kesiena emphasized the power of personal branding and storytelling to stand out in the digital world. She provided practical tips on using social media platforms like LinkedIn and Instagram to connect with professional networks and boost career visibility.

Priscilla Iyari on “Effective Marketing Communication Strategies for Securing Funding”

Priscilla shared essential strategies for positioning brands to attract funding. She highlighted the importance of tailoring messaging, building trust, and crafting compelling proposals to secure grants and investments.

The final Fireside Chat brought actionable insights from:

Blessing Okebe, on personal branding for competitive industries

Some Empowering Nuggets Shared During the Bootcamp

Throughout the event, speakers shared memorable and empowering nuggets:

Reflections from Esther Ijewere

Reflecting on the event’s success, Esther Ijewere shared:
“This year’s Bootcamp and our 9th anniversary symbolize the remarkable journey of Women of Rubies. Through this platform, we have empowered countless women to amplify their impact and visibility. I am deeply humbled by the inspiring women who joined us and proud of the milestones we have achieved together.”

Sponsors and Media Partners

The event was proudly supported by Myeki.market, and Chekwube Uchea, with BellaNaija, Naijapreneur Canada, and Guardian Nigeria as media partners.

Get the BootCamp replay here; womenofrubies.com/mvbc4

For more information about Women of Rubies and future events, visit www.womenofrubies.com.

In Inspiration December 13, 2024 By Esther Ijewere

Chiamaka Diana Okafor: A Journey of Resilience, Culture, Culinary Excellence

Chiamaka Diana Okafor is a name synonymous with courage, innovation, and cultural celebration. As the owner of Regalz Kitchen and Bar, she has redefined the dining experience by blending authentic Nigerian cuisine with a vibrant atmosphere. Her story is one of determination and vision, making her a beacon of inspiration for entrepreneurs, food enthusiasts, and cultural advocates alike.

From Immigrant to Entrepreneur: Defying the Odds

Chiamaka’s journey began as a first-generation immigrant pursuing a master’s degree in Human Resource Management. While her academic pursuits were a challenge on their own, she took a bold step into entrepreneurship by launching a restaurant during the global pandemic—a time when many businesses were struggling to survive. Despite the odds, she turned Regalz Kitchen and Bar into a thriving establishment, proving her resilience and adaptability in the face of adversity.

A Culinary Destination Like No Other

Regalz Kitchen and Bar stands out for its unique approach to dining. The restaurant offers a diverse menu featuring Nigerian delicacies and North American favorites, catering to a wide range of palates. Beyond the food, it provides an immersive experience with music, décor, and service celebrating West African culture. For food enthusiasts and corporate clients looking for authentic flavors in a lively setting, Regalz is the ultimate destination.

Championing African Heritage Through ACMO

In addition to her culinary ventures, Chiamaka is deeply committed to promoting African culture. She founded the Afro Arts Culture and Masquerade Organization (ACMO), a non-profit organization dedicated to celebrating African arts and cultural expression. ACMO strengthens the bonds of African heritage in North America, providing a platform for local and international artists while fostering community pride.

Recognized for Excellence

Chiamaka’s dedication has earned her accolades, including the “Most Inspiring Personality” and the “Award of Excellence.” These honors reflect her ability to inspire others and excel in every endeavor she undertakes.

A Vision for the Future

Looking ahead, Chiamaka envisions building a fully integrated hospitality company that brings African food, music, and culture to North America and beyond. She is also working on Di-Chiamaka Farm, a project aligned with her mission to promote African heritage. Her ultimate goal is to empower women, support the Black community, and create businesses that celebrate African identity.

Inspiring Resilience and Adaptability

Chiamaka’s story is a powerful reminder of what can be achieved through perseverance and vision. Her ability to take calculated risks and adapt to a dynamic business environment sets her apart as a role model for aspiring entrepreneurs.

Experience Regalz Kitchen and Bar

Regalz Kitchen and Bar invites diners to immerse themselves in a world of rich flavors and vibrant culture. Whether you’re a food enthusiast or simply seeking a unique dining experience, Regalz offers a taste of African heritage like no other.

Chiamaka Diana Okafor is more than an entrepreneur—she is a cultural ambassador and an inspiration to all who dare to dream big. Her work continues to leave an indelible mark on the culinary world and beyond.

In Inspiration December 6, 2024 By Esther Ijewere

Marsha Bennett, Annette Salfarie, and Nene Judy Akintan: Pushing the Vision of the African Heritage Centre

The African Heritage Centre (AHC), a vision led by Michael Emeka Dibua and incorporated as a nonprofit in March 2023, represents a groundbreaking initiative to preserve, celebrate, and empower the heritage of African and Afro-Caribbean peoples. Designed to be a multi-purpose facility in Ontario, Canada, the Centre aims to become a global hub for cultural exchange, learning, and community development.

Three remarkable women—Marsha Bennett, Annette Salfarie, and Nene Judy Akintan—are playing pivotal roles in driving this vision forward, leveraging their expertise and passion to ensure the Centre becomes a beacon for unity and empowerment.

Marsha Bennett: Advocacy and Empowerment in Action

As Interim Public Relations Director of the AHC, Marsha Bennett is committed to amplifying its vision. With a background in healthcare and legal studies, Marsha brings years of experience in advocacy and community service. She founded BENNETT LEGAL, through which she continues to serve her community while preparing to begin law school this fall.

Marsha Benett - African Heritage Centre — Marsha Benett

Marsha believes the AHC is critical for reclaiming African narratives and challenging the myths and falsehoods surrounding people of African descent. “This Centre will not only celebrate our heritage but also inspire the next generation to build legacies rooted in truth, resilience, and unity,” she says.

Annette Salfarie: Leadership for Cultural Preservation

Annette Salfarie, a Special Advisor for the City of Toronto, brings her extensive leadership experience to the AHC. Formerly the President of the Toronto and Region Chapter of COMTO, the Conference of Minority Transportation Officials, Annette is known for her ability to foster meaningful connections and drive impactful initiatives.

Her unwavering passion for preserving African and Caribbean roots aligns seamlessly with the AHC’s mission. “The African Heritage Centre will be a place where our shared history is celebrated, and our future generations are inspired to embrace and preserve their heritage,” Annette emphasizes.

Nene Judy Akintan: Mentorship and Community Building

Entrepreneur, author, and advocate Nene Judy Akintan contributes her multifaceted expertise to the Centre’s vision. With over 20 years of success in banking, entrepreneurship, and real estate, Nene’s leadership extends to her family nonprofit, I AM. I CAN. I WILL, which supports minority women and children.

Nene views the AHC as a transformative space for fostering understanding, collaboration, and appreciation for African excellence. “Our history, culture, and achievements deserve to be celebrated and shared with the world. The AHC will be a unifying force for our communities,” she affirms.

A Vision for the Future

Under the guidance of its visionary, Michael Emeka Dibua, and champions like Marsha Bennett, Annette Salfarie, Nene Akintan, Theodore Njoh Koum, Gisele Libawo, Efuange Khumbah, Matthew Ogbulafor, and members of its existing committees, the African Heritage Centre is more than just a facility—it is a cultural citadel for present and future generations. And will feature spaces like a digital museum, youth and vocational training hubs, performing arts studios, and recreational facilities, the AHC is designed to be a comprehensive resource for education, innovation, and celebration.

The Centre’s mission is clear: to preserve the stories of African people, dispel myths, and inspire collective growth. It is set to attract visitors worldwide, fostering deeper connections and appreciation for the rich tapestry of African heritage.

For more information about the African Heritage Centre and its initiatives, visit africanheritagecentre.org.

The African Heritage Centre is not just about remembering the past—it is about building a brighter, more unified future for all people of African descent. Together, we celebrate, challenge, and inspire.

In Career Gems November 28, 2024 By Esther Ijewere

Efe Alasa: Driving Business Growth with myEki

EFe Alasa is an entrepreneur, artist, and seasoned business consultant with over a decade of experience in crafting innovative solutions that drive business growth and value. As the Co-founder of myEKI, she leverages her expertise to bridge technology and local markets, creating impactful solutions that inspire change, foster prosperity, and elevate the quality of life. By blending technology with artistry, Efe delivers unique solutions that resonate with communities and industries alike. Outside of her professional achievements, she continues to pursue her passion for music, integrating creativity and innovation to make a lasting impact across various sectors.

Inspiration Behind myEKI

myEKI was born from a desire to connect local businesses and communities with the global opportunities technology can provide. I saw a gap in the e-commerce space for ONE platform that caters not only to large-scale sellers but also to Small and Medium-sized Businesses (SMBs) who may be local vendors, shippers, and riders. What makes myEKI stand out is its holistic approach—it’s not just a marketplace but an ecosystem that empowers SMB vendors (home-based or not) to reach global markets, provides opportunities for riders and shippers to support them, and offers a comprehensive directory for visibility to all myEKI consumers, regardless of where they are at. It’s about bridging gaps, building connections, and fostering economic growth at every level.

Leveraging Expertise as a Business Consultant

My background as a business consultant has been invaluable in shaping myEKI. It has given me the skills to identify market gaps, craft strategic roadmaps, and build solutions that align with user needs. Key milestones include launching the platform, unveiling its new look, and expanding its features to accommodate diverse users like our customers, vendors, riders, and shippers. We’ve also seen an increasing number of listings in our MEK Directory, showcasing our role in amplifying business visibility.

Empowering Women Entrepreneurs on myEKI

We actively encourage and support women entrepreneurs through targeted onboarding programs, offering them tools to manage their businesses effectively, and providing training resources to enhance their e-commerce skills. We plan to start a spotlight of their success stories to inspire others and build a community of empowered women on the platform come 2025. I also envision creating grants, mentorship programs, and exclusive networking opportunities to further support female entrepreneurs and help them scale their businesses globally.

Blending Artistry and Technology at myEKI

Artistry and technology share a common thread—creativity. My background as a gospel artist fuels my ability to think outside the box, craft compelling narratives, and build experiences that resonate emotionally with users. This perspective has shaped myEKI’s user-friendly design, our storytelling approach in marketing, and our efforts to create a visually appealing and engaging platform. Beyond myEKI, this blend allows me to inspire others to embrace innovation while staying connected to their unique creative potential.

Enhancing Storytelling Through the Women of Rubies Media Visibility Bootcamp

The Women of Rubies Media Visibility Bootcamp equipped me with tools to craft compelling narratives that resonate with diverse audiences. It helped me refine how I communicate myEKI’s mission and impact, ensuring our story inspires and attracts more users, partners, and investors. I’ve learned how to harness the power of media to amplify our voice and showcase myEKI’s transformative potential for businesses and communities.

Women Who Inspire Me

Sara Blakely: Founder of Spanx, Sara’s journey from door-to-door fax machine sales to building a billion-dollar brand exemplifies resilience and innovation. Her story inspires me to embrace unconventional ideas and persist through challenges.

Dija Ayodele: Founder of the Black Skin Directory, Dija’s work in advocating for diversity in the beauty industry and creating inclusive platforms resonates with my commitment to representation.

Jessica Anuna: Jessica Anuna’s work with Klasha is more than just a business success; it is a movement. She represents the possibility of transforming an entire continent’s approach to global commerce through innovation, perseverance, and inclusion. Her story is a powerful example of how determination and creativity can create opportunities that uplift entire communities and inspire others to dream big

Each of these women demonstrates courage, determination, and the power of aligning purpose with impact. My focus is to support Africa’s local artisans and producers, showcase the richness of local resources, create economic opportunities for communities, prove profit and impact can go pari passu and exemplify how entrepreneurship can drive meaningful change that paves the way for a more ethical and innovative future.

Long-term vision for myEKI

My vision for myEKI is to make it the go-to platform for empowering local and global commerce. I see it as a hub where vendors can thrive, riders and shippers can earn sustainably, and communities can access diverse opportunities. To achieve this, we’ll continue to innovate, integrate advanced technologies, and expand our reach into underserved markets. Ultimately, myEKI will not just be a marketplace but a movement that bridges borders, fosters growth, and transforms lives.

Identifying Opportunities in Retail Tech

My strategy will be to combine market insights, customer-centric thinking, and data-driven analysis, to ensure that any new opportunity in perspective aligns with our strategic goals, solves real problems, and contributes to long-term growth. Retail tech is an ever-evolving space, and staying agile, curious, and innovative is key to thriving within it.

Staying Motivated Through Challenges

I stay motivated and resilient by focusing on my purpose and the bigger picture of why I started myEKI. Every setback is an opportunity to learn, adapt, and grow. myEKI was first launched in 2021, as EKI Market and renamed after the setback I experienced. I remind myself that failure is part of the journey and not a reflection of my worth, so I always focus on turning my ideas into solutions that resolve real issues. Surrounding myself with a supportive network, practicing self-care, and celebrating small wins also help me maintain perspective and keep moving forward with determination.

Advice for Aspiring Tech Entrepreneurs

Focus on solving real problems with innovative solutions, stay curious and adaptable, embrace setbacks as learning opportunities, use technology creatively, build a strong support network, and stay purpose-driven to create meaningful change. Dream big, start small, and stay relentless.

In Inspiration November 18, 2024 By Esther Ijewere

Chidimma Vanessa Adetshina: A Journey of Resilience and Triumph

In a historic moment at the Miss Universe 2024 competition held in Mexico City, Chidimma Vanessa Adetshina, proudly representing Nigeria, was crowned First Runner-Up and earned the title of Miss Universe Africa and Oceania. Her journey to this global stage is a testament to resilience, determination, and unyielding courage, marking her as a beacon of hope for millions.

Breaking Barriers on a Global Stage

Chidimma’s achievement is monumental, as she becomes the highest-placed Black African woman in Miss Universe since South Africa’s Zozibini Tunzi won in 2019. Speaking after the competition, Chidimma expressed pride in her accomplishment, saying:

“I’m so proud of myself, and I just made history.”

Her inspiring journey, however, was not without challenges.

A Complicated Start

Born and raised in South Africa to a Nigerian father and a Mozambican mother, Chidimma first competed in the Miss South Africa contest. Despite her South African upbringing, her participation sparked xenophobic trolling and online abuse, with some critics questioning her right to represent the country. The controversy and doubts about her nationality led her to withdraw from the South African pageant circuit and embrace her Nigerian heritage, competing in the Miss Nigeria competition, which she won.

Rising Above Adversity

Chidimma’s journey is one of perseverance. Despite the trauma of public scrutiny and xenophobic abuse, she remained steadfast. Even in the face of adversity, Chidimma used her platform to advocate for change, particularly focusing on issues like gender-based violence—a cause close to her heart.

Her confidence to continue her pageantry journey was reinstated by the Silverbird Group, owned by Ben and Guy Murray-Bruce, who encouraged her to compete for the Most Beautiful Girl in Nigeria (MBGN). Their unwavering support, alongside that of countless others, propelled her to win Miss Universe Nigeria, a stepping stone to her current titles as Miss Universe Africa and Oceania and First Runner-Up at Miss Universe 2024.

A Historic Achievement

At Miss Universe 2024, Chidimma shone brightly, representing not just Nigeria but also the resilience of African women. Her accomplishments bring pride to Nigeria and offer a powerful narrative of triumph over adversity. She now holds the title Miss Universe Africa and Oceania, a prestigious recognition highlighting her extraordinary grace, talent, and advocacy.

Beyond the Crown

Chidimma’s journey goes beyond pageantry. A law student and a former netball player, she has consistently demonstrated her commitment to empowerment and change. Her success at Miss Universe inspires women across the globe, proving that challenges can be turned into opportunities with determination and perseverance.

As she continues her journey, Chidimma has expressed plans to seek therapy to process the trauma of her past experiences. Her openness about mental health underscores the importance of self-care and emotional well-being, even for those in the public eye.

Celebrating Chidimma Vanessa Adetshina

Chidimma Vanessa Adetshina’s story is a powerful reminder that identity is not defined by borders or opinions. Her resilience and ability to rise above challenges make her a true icon for women everywhere.

As the First Runner-Up at Miss Universe 2024, the Miss Universe Africa and Oceania titleholder, and a voice for change, Chidimma continues to inspire a generation with her unwavering courage and commitment to making a difference.

In Inspiration November 15, 2024 By Esther Ijewere

Lieutenant-General Jennie Carignan: Canada’s First Female Chief of the Defence Staff

In July 2024, Lieutenant-General Jennie Carignan officially assumed her role as Chief of the Defence Staff, becoming the first woman to lead the Canadian Armed Forces (CAF). Her appointment marks a historic milestone for Canada’s military and a powerful testament to her 35-year career of exceptional service and leadership.

Trailblazing Career Spanning Over 35 Years

Lieutenant-General Carignan’s career is a testament to resilience and dedication. Over her 35 years of service, she has achieved numerous firsts, including becoming the first woman in CAF history to command a combat arms unit in 2008. Her extensive experience includes leading over 10,000 soldiers as commander of the 2nd Canadian Division and spearheading crisis operations, such as flood relief efforts in Quebec.

Her international deployments to Afghanistan, Bosnia-Herzegovina, and Syria, as well as her leadership of NATO Mission Iraq from 2019 to 2020, underscore her capability to navigate complex global challenges.

Since 2021, she has served as Chief, Professional Conduct and Culture at National Defence, working to transform the culture within the CAF. Her contributions have earned her numerous accolades, including the Meritorious Service Medal and the Meritorious Service Cross.

Looking Ahead: Leadership in Challenging Times

Lieutenant-General Carignan assumes leadership at a critical time. With evolving security threats, the CAF’s role in defending Canada, supporting NATO allies, and providing humanitarian assistance during natural disasters has never been more vital.

In her new role, she will oversee these ongoing operations while advancing efforts to foster a respectful and inclusive environment for all members of the Armed Forces.

Her leadership promises to shape the future of the CAF, ensuring it remains a strong, secure, and adaptable institution capable of addressing modern challenges.

Acknowledging General Wayne Eyre’s Legacy

Lieutenant-General Carignan’s appointment follows the retirement of General Wayne Eyre, who has led the CAF since 2021. With over 40 years of service, General Eyre has been recognized for his dedication and contributions. His leadership has been pivotal during critical moments, and his legacy will continue to inspire future generations of military leaders.

A Message of Confidence and Optimism

Prime Minister Justin Trudeau expressed his confidence in Lieutenant-General Carignan’s ability to lead the CAF into the future, stating:
“Her exceptional leadership qualities, commitment to excellence, and dedication to service have been a tremendous asset to our Armed Forces. I am confident that, as Canada’s new Chief of the Defence Staff, she will help Canada be stronger, more secure, and ready to tackle global security challenges.”

Similarly, Defence Minister Bill Blair highlighted her track record of excellence in difficult operations and her readiness to navigate emerging challenges.

A Historic Moment for Canada

Lieutenant-General Jennie Carignan’s appointment is not just a personal milestone but a moment of progress for Canada. Her leadership marks a turning point in the representation of women in senior military roles and sets an inspiring example for future generations.

As the nation looks ahead to her formal appointment in July 2024, her story continues to resonate as one of perseverance, excellence, and transformative leadership.

In Inspiration November 15, 2024 By Esther Ijewere

Khadijah Omar: The First-Ever Hijabi Miss Universe Contestant

Khadijah Omar is making history as Somalia’s first-ever Miss Universe contestant and the first hijabi woman to participate in the renowned competition. After migrating to Canada with her family at the age of 10, she embraced her new home while remaining deeply connected to her Somali roots. Now, she is breaking barriers in the world of beauty and pageantry, her journey a powerful testament to resilience, representation, and the courage to challenge norms.

As she prepares to step onto the international stage at the 73rd edition of Miss Universe on November 16, 2024, Khadijah’s story serves as an inspiration to many. Here’s a closer look at the woman behind this groundbreaking moment.

From Refugee Camp to Global Stage

Khadijah Omar’s incredible journey began in Kenya, where she was born at the Hagadera Refugee Camp, managed by the UNHCR Field Office Alinjugur. At the age of 10, she and her family migrated to Canada, seeking a brighter future. This transformative experience shaped her resilience and determination, turning her into a role model for young Muslim girls worldwide.

Now, Khadijah stands as a beacon of hope, proving that with perseverance and ambition, dreams can transcend borders.

A Multi-Talented Trailblazer

Khadijah is much more than a beauty queen—she is a creative powerhouse. From her work as a beauty influencer and makeup artist to her passion for photography and retouching, she uses her talents to tell stories that inspire and uplift. Her artistic pursuits reflect her dedication to empowering others while celebrating her unique identity.

A Pageantry Powerhouse

Khadijah has been shattering glass ceilings in the world of pageantry for years. Before making history at Miss Universe, she was the first hijabi to compete in Miss World in 2021. Her achievements include being crowned 3rd runner-up at Miss Universe Canada, where she also earned the title of Miss Photogenic. At just 23 years old, her youth and charisma made her a standout competitor, further fueling her passion for pageantry.

Changemaker and Advocate

Khadijah uses her platform to spark meaningful change. She challenges conventional beauty standards while advocating for critical issues like climate change, which deeply impacts her homeland of Somalia. Her activism extends to improving education and healthcare in underserved communities, driven by her personal experiences and commitment to creating a better world.

As a voice for displaced populations, she is determined to shift narratives and inspire action.

A Social Media Maven

With a degree from York University, Khadijah has honed her skills as a social media specialist in the beauty and fashion industries. Her expertise in brand development and community building complements her work as a public figure, making her a dynamic presence both online and offline.

Khadijah Omar’s journey is far more than a competition—it’s a movement. Representing Somalia, Canada, and countless women breaking barriers, she embodies the power of representation, resilience, and the courage to dream big. On the Miss Universe stage, Khadijah isn’t just making history; she’s paving the way for others to follow.

In Inspiration November 13, 2024 By Esther Ijewere

Tori Bell’s Journey from Meta to Founding Inclusion Unpacked

For many organizations, diversity, equity, and inclusion (DEI) are initiatives that come as an afterthought, often tacked on in response to demands rather than woven into the fabric of the company. Tori Bell, however, is changing this narrative by helping businesses make DEI a foundational principle from day one. With her company, Inclusion Unpacked, she’s setting a new standard for workplaces that are not only diverse but also supportive and inclusive.

The Spark: A Journey from Investment Banking to DEI Advocacy

Bell’s passion for DEI began early in her career while working in investment banking in Atlanta, GA. As an analyst and associate program manager at SunTrust Robinson Humphrey, she had a front-row seat to the challenges of recruiting and retaining diverse talent in a field dominated by homogeneity. This experience inspired her to dive deeper into DEI work, later joining Jopwell, a career platform for minority students and professionals backed by notable investors, including Magic Johnson.

Reflecting on her time there, Bell shared with AFROTECH™, “What I saw during my time there was that you can hire diverse individuals into these major companies, but if they’re not prepared to support them it’s kind of like you’re yelling into a void.” She recognized the limitations of simply hiring diverse talent without creating a welcoming environment and holistic support system to help them thrive.

Facebook’s Influence and the Birth of Inclusion Unpacked

Bell’s journey then took her to New York, where she joined Facebook (now Meta) as a university recruiter before moving up to manage internal culture and community initiatives. Noticing a lack of representation and connection among Black women in tech, Bell founded an Employee Resource Group (ERG) for Black women at the company. The group quickly grew, reaching over 3,000 members globally, and it became clear to Bell that there was an urgent need for more intentional and structured DEI initiatives across tech and beyond.

Her experiences at Facebook solidified her belief in the importance of embedding DEI practices from the start. “Why don’t we capture companies early and help them embed diversity into the ethos of their companies, versus having all of these reactive programs?” she said. This vision led to the launch of Inclusion Unpacked in 2022, backed by Columbia Business School, where Bell earned her MBA.

How Inclusion Unpacked Works

Inclusion Unpacked helps founders and organizations navigate their DEI journeys by first assessing their current practices through an onboarding quiz. This helps tailor a subscription plan based on their needs and company size, giving them access to a network of seasoned DEI professionals. Inclusion Unpacked’s experts offer more than 200 years of combined DEI experience, providing guidance to build inclusive workplaces that stand the test of time.

Through Inclusion Unpacked, Bell aims to reach startups and emerging companies to instill DEI values right from the beginning. As she told AFROTECH™, “I would love every new company that’s emerging to be an Inclusion Unpacked member company, and bake diversity and inclusion into the ethos of their business early on.” For Bell, the mission is personal—she envisions a future where the next generation of Black women, whether in corporate or entrepreneurial spaces, can thrive in environments that are truly supportive.

A Vision for DEI Beyond the Status Quo

Tori Bell’s Inclusion Unpacked offers more than just resources; it’s a movement encouraging companies to go beyond checkbox DEI initiatives and make genuine commitments to diversity. With her company’s resources, startups can avoid the pitfalls that have plagued larger organizations, creating spaces where everyone, especially underrepresented communities, feels valued and empowered.

Bell’s work isn’t just about improving statistics—it’s about transforming workplace culture at its core. Her message to corporations is clear: “Put your money where your mouth is and build it right from the start.” As Bell continues to guide companies through their DEI journeys, her impact is paving the way for more inclusive, equitable workplaces that respect and support every employee, creating lasting change for generations to come.

In self development November 13, 2024 By Esther Ijewere

Hope Springs Women’s Ministries and Women of Rubies Hold Transformative Retreat

Hope Springs Women’s Ministries, in collaboration with Women of Rubies, hosted an inspiring women’s retreat at the Anglican Church of Annunciation in North York, welcoming attendees to an extraordinary journey of inner healing, reflection, and empowerment.

Held on November 2nd, this one-day retreat offered a serene and spiritually uplifting environment where women came together to “Unpack, Unburden, and Heal from Within.” Participants engaged in powerful teachings led by inspiring speakers, one-on-one counseling sessions with certified counselors, and self-care activities, creating an enriching experience focused on personal growth and spiritual renewal.

Linda Kelechi Eronmhonsele, Convener of the Hope Springs Women’s Retreat, shared her reflections on the event, stating, “This retreat has been a heartfelt journey of healing and empowerment for every woman present. We came together to unpack our burdens, embrace our faith, and connect with one another in a profound way. I am truly grateful to all our participants and support partners, Bisole Adebajo-Nathaniel and Peace Anyira, whose dedication made this event a remarkable success. Special thanks to our guest speakers, Christina Yan and Oyin Isaac, for their inspiring words that helped set the tone for healing and transformation.”

Esther Ijewere, representing Women of Rubies, added, “It has been a privilege for Women of Rubies to partner with Hope Springs Women’s Ministries for this extraordinary retreat. We witnessed the strength that emerges when women come together to lift each other up. We are committed to supporting women on their journey to freedom, healing, and personal growth.”

Highlights of the day included a session of refreshing worship, invigorating stretching exercises, and open networking that encouraged participants to connect deeply with one another. Every detail, from the personalized gifts to refreshments and supportive guidance, was thoughtfully designed to make each woman feel valued and rejuvenated. The retreat served as a safe space for all attendees, made even more welcoming with free parking and other conveniences.

This retreat has marked the beginning of a journey for many women in attendance, equipping them with tools to continue their healing journey and pursue a life of freedom and transformation. Attendees expressed heartfelt gratitude for the opportunity to gather in such a supportive community, with one participant sharing, “This experience has given me the strength to move forward with hope and renewed faith.”

About Hope Springs Women’s Ministries and Women of Rubies
Hope Springs Women’s Ministries is dedicated to creating safe, faith-based spaces where women can seek healing, support, and spiritual guidance. Women of Rubies empowers women globally through advocacy, media, and public relations, offering resources that inspire growth and amplify voices.

For more information, follow Hope Springs Women’s Ministries on Instagram.

In Career Gems November 8, 2024 By Esther Ijewere

Hon. Charmaine Williams: Breaking Barriers as the First Black Minister in Ontario’s Progressive Conservative Party

Charmaine Williams is a figure of groundbreaking achievements in Ontario‘s political landscape. As the first Black woman to serve as Member of Provincial Parliament (MPP) for Brampton Centre, she made history not only in representation but also by becoming the first Black minister in the Ontario Progressive Conservative Party. Her role as Associate Minister of Women’s Social and Economic Opportunity underscores her commitment to championing inclusive policies that support the growth and empowerment of women across Ontario.

A Strong Foundation in Social Services and Therapy

Before her entry into politics, Charmaine built an impressive career over 19 years in social services and behavioural therapy. She worked as a certified Multi-Systemic Therapist, Behavioral Consultant, and Counselor, lending her expertise to various programs and initiatives. Her experience includes working with youth-focused organizations such as the Associated Youth Services of Peel, Youth Substance Abuse Program, Peel Children’s Center, and the Reach Out Center for Kids in Peel and Halton regions. Her hands-on approach and understanding of complex social issues equipped her with unique insights that she now brings to her role as Associate Minister, where she strives to create policies that address women’s and families’ social and economic challenges.

Making Political History in Brampton

Charmaine Williams’ transition into politics came in 2018 when she made history as the first Black woman elected to Brampton City Council. Her victory was not only a personal achievement but a monumental moment for Brampton’s Black community and for diverse representation in politics. Known for her proactive stance on community issues, Charmaine advocated for policies that supported youth, social programs, and neighborhood safety. Her work as a councilor set the stage for her further political involvement and commitment to advocating for marginalized communities.

Leading as Associate Minister of Women’s Social and Economic Opportunity

As Associate Minister, Charmaine Williams focuses on initiatives that empower women economically and socially. Her background in counselling and behavioral consultation allows her to understand the layered issues women face, especially those from underserved communities. As minister, she works on programs that foster economic independence, support women in the workforce, and address systemic barriers that affect women’s access to opportunities.

Hon. Charmaine Williams: An Inspiring Legacy

Charmaine Williams’ journey from social services professional to political leader is a testament to her dedication and passion for advocacy. Her work has paved the way for more diverse voices in Ontario politics, and her focus on women’s opportunities highlights her commitment to creating an inclusive, supportive environment for future generations. By championing policies that address women’s and family’s needs, Charmaine continues to inspire positive change and a brighter future for all Ontarians.

Hon. Charmaine Williams’ leadership and dedication exemplify the impact of diverse representation in politics, making her a powerful role model and advocate for social and economic justice in Ontario.

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