Esther Ijewere

In Interviews&profile August 12, 2026 By Esther Ijewere

Ola Adeyemi Is Helping Entrepreneurs Build Profitable Businesses That Don’t Depend on Them

From building a business from her dining room into a multi-team operation to leading ActionCOACH Alpha in Ontario, Ola Adeyemi is helping entrepreneurs create stronger systems, increase revenue and build businesses designed for sustainable growth.

There is a point in every growing business when hard work alone is no longer enough. The founder can no longer be the salesperson, administrator, customer service team, strategist and problem-solver all at once.

Growth begins to require something different:

Structure.
Systems.
Leadership.

The ability to build a business that can perform without depending entirely on the person who started it. This is the kind of transformation Ola Adeyemi understands firsthand. A seasoned entrepreneur with more than a decade of experience growing and leading businesses across the UK and Canada, Ola has built profitable, system-driven ventures and now helps other entrepreneurs do the same.

Her own entrepreneurial journey includes growing a business from her dining room into a multi-team operation with dedicated premises — an experience that gives her practical insight into what it takes to move a business from survival mode into structured growth.

Today, she leads ActionCOACH Alpha in Ontario, where she supports business owners who want to increase revenue, strengthen sales, build high-performing teams and create businesses that are less dependent on the owner.

As Women of Rubies prepares for the Media Visibility Bootcamp 6.0, taking place virtually on October 17–18, 2026, we are spotlighting Ola as one of the experts bringing a strong business-growth perspective to this year’s program.

From Dining Room Entrepreneur to Business Growth Coach

Many successful businesses begin with modest resources. For Ola, that included building from her dining room.

What makes her journey particularly relevant to entrepreneurs is not simply where she started. It is what she built from that starting point. Over more than a decade, she has grown and led multiple ventures across two countries, learning firsthand what happens when a business begins to outgrow the founder’s individual capacity.

Moving from a home-based operation to a multi-team business with its own premises requires more than ambition. It requires systems that can be repeated. Processes that other people can follow. Teams that can perform. Sales that can be strengthened. Leadership capable of moving the business forward. That lived experience now informs the work Ola does with other entrepreneurs.

Building Businesses That Don’t Rely on the Owner

One of the most important transitions for an entrepreneur is learning to build a business that can function without requiring their constant involvement.

In the early stages, founders often become the centre of everything. They approve every decision. Speak to every client. Solve every problem. Follow up with every lead, and make sure every task gets completed.

As the business grows, that approach can become the very thing limiting its progress. Through ActionCOACH Alpha, Ola helps entrepreneurs create stronger structures around their businesses so they can move from being constantly involved in day-to-day operations to leading more strategically.

Her work includes helping business owners strengthen sales, improve revenue performance, create practical systems and develop high-performing teams that are capable of operating without excessive dependence on the founder.

Why Systems Matter for Sustainable Growth

A profitable business is important. A profitable business that can continue performing consistently is even more valuable. Ola’s work places strong emphasis on systems because systems create repeatability.

When important processes exist only in the founder’s head, growth becomes difficult to sustain. A business needs clear ways of managing areas such as client onboarding, sales, customer service, operations and team responsibilities.

Strong systems can help improve efficiency, reduce unnecessary pressure on the founder and create a more consistent experience for customers. For entrepreneurs who want to scale, this shift from simply “getting things done” to building repeatable processes can become one of the most important stages of business growth.

Strengthening Sales and Revenue

Business growth also requires a clear understanding of how revenue is generated. Entrepreneurs can spend considerable time increasing awareness of their products or services without having an equally strong system for converting that attention into sales.

Ola works with entrepreneurs to strengthen this side of the business as well. That means helping business owners think more deliberately about sales, performance, structure and the activities that contribute most meaningfully to sustainable growth. The objective is not simply to become busier. It is to build a business that performs better.

Creating High-Performing Teams

As a business grows, the founder eventually needs other people to help deliver the vision. Hiring people alone does not automatically create an effective team. High-performing teams need clarity, accountability, leadership and systems that allow people to understand what is expected of them.

Ola’s work with entrepreneurs includes helping them build teams that can contribute meaningfully to the business without every decision returning to the founder. For entrepreneurs who have become accustomed to doing everything themselves, this can require an important mindset shift.

The founder’s role begins to evolve from being the person responsible for every task to becoming the person responsible for creating the conditions in which the business and its people can perform.

Where Business Growth Meets Visibility

Ola’s participation in the Women of Rubies Media Visibility Bootcamp 6.0 also brings an important perspective to this year’s conversations around visibility. For entrepreneurs, increased visibility can create significant opportunities.

More people may discover the business.
New customers may arrive.
Partnership opportunities may emerge.
Media coverage may introduce the founder to a much larger audience.
But increased visibility can also expose weaknesses in a business that is not prepared for growth.
What happens when demand increases?
Can the sales process handle more enquiries?
Can the team deliver consistently?
Are the systems strong enough?
Can the business grow without creating even more pressure for the founder?

These questions matter because visibility should ultimately support something bigger than attention. For entrepreneurs, it should contribute to meaningful business outcomes.

Ola Adeyemi at Media Visibility Bootcamp 6.0

At this year’s Media Visibility Bootcamp, Ola will bring her experience as an entrepreneur and business coach into a broader conversation about positioning, opportunity and growth.

Her perspective will be particularly valuable for founders who want to ensure that increased visibility is supported by a business capable of converting opportunities into sustainable results. Getting noticed is important, building something strong enough to benefit from that attention is just as important.

About Ola Adeyemi

Ola Adeyemi is a seasoned entrepreneur with more than a decade of experience building and leading successful businesses across the UK and Canada. She has a proven track record of building profitable, system-driven businesses and helping entrepreneurs scale with greater structure and clarity.

Her own entrepreneurial journey includes growing a business from her dining room into a multi-team operation with its own premises. Today, she leads ActionCOACH Alpha in Ontario, where she supports business owners to increase revenue, strengthen sales and build high-performing teams that do not rely entirely on the owner.

Through her work, she helps entrepreneurs implement practical systems designed to drive growth, improve efficiency and create businesses that are both profitable and sustainable.

Ola Adeyemi, entrepreneur and business coach at ActionCOACH Alpha in Ontario — Ola Adeyemi, entrepreneur and leader of ActionCOACH Alpha in Ontario, joins the Women of Rubies Media Visibility Bootcamp 6.0 as a speaker, bringing practical insights on business growth, sales, systems and sustainable success..

Join Ola Adeyemi at the Women of Rubies Media Visibility Bootcamp 6.0

The Women of Rubies Media Visibility Bootcamp 6.0 takes place virtually on October 17–18, 2026 and brings together entrepreneurs, professionals and changemakers for practical conversations around media, storytelling, positioning, personal branding, business growth and turning visibility into opportunities. Ola Adeyemi joins this year’s international lineup of speakers, bringing her experience in entrepreneurship, business systems, sales and sustainable growth into the room.

Registration is now open at womenofrubies.com/mvbc2026.

In Inspiration August 14, 2026 By Esther Ijewere

Monica Kretschmer: Championing Women’s Stories on a Global Stage

Founder and CEO of Universal Womens Network™, Monica Kretschmer is redefining how women are recognized, celebrated, and empowered through storytelling, leadership, and global collaboration.

In a world where visibility often determines opportunity, few leaders have dedicated their life’s work to ensuring women’s stories are seen, heard, and celebrated as intentionally as Monica Kretschmer.

As the Founder and CEO of Universal Womens Network™, Monica has built more than a media company. She has created a global platform that recognizes women’s achievements, elevates their voices, and fosters meaningful connections through storytelling and leadership.

From Personal Resilience to Purpose-Driven Leadership

Behind Monica’s professional accomplishments is a deeply personal story of resilience.

Her vision for Universal Womens Network™ was shaped by years of personal hardship, including navigating more than 4,800 hours of family litigation, a 22-day trial, and rebuilding her life as a single mother. Rather than allowing those experiences to define her, Monica transformed them into a mission dedicated to ensuring women are seen, valued, supported, and recognized for the impact they create.

That journey has become the foundation of a movement that continues to inspire women around the world.

Monica Kretschmer supporting women leaders and changemakers through Universal Womens Network. — Universal Womens Network™ has celebrated more than 1,200 women leaders and changemakers whose stories continue to inspire communities around the world.

Building More Than a Brand

Monica describes storytelling as the heartbeat of Universal Womens Network™. Over the past decade, the organization has created a growing collection of stories that reflect the leadership, resilience, innovation, and lived experiences of women from diverse industries, cultures, and generations. Its mission extends beyond celebrating accomplishments to changing how women are perceived and represented globally.

Through media, publishing, events, strategic partnerships, and emerging technologies, the organization has built an ecosystem where stories become opportunities for connection, recognition, and lasting impact.

Creating Platforms That Inspire

Universal Womens Network™ is home to several internationally recognized initiatives, including:

Women of Inspiration®
Global Women of Inspiration® Summit
SupportHER™
UWomen Magazine™
Women of Inspiration® Podcast
Women of Inspiration® Books

Together, these initiatives create spaces where women can share their experiences, celebrate achievements, and inspire future generations while engaging men as visible allies through the SupportHER™ movement.

A Decade of Celebrating Women’s Leadership

Over the last ten years, Universal Womens Network™ has celebrated more than 1,200 entrepreneurs, executives, professionals, founders, creators, and changemakers whose stories continue to inspire communities worldwide.

Today, Monica continues to expand that vision by building what she describes as one of the world’s leading media and experiences companies focused on putting women into the spotlight through storytelling, thought leadership, and global collaboration.

Monica Kretschmer speaking about women’s leadership, storytelling, recognition, and global impact. — Through storytelling, thought leadership, and global experiences, Monica Kretschmer continues to redefine how women are seen, recognized, and celebrated.

Leading Through Storytelling

For Monica, storytelling is far more than communication; it is a catalyst for transformation. Her philosophy is reflected in the organization’s belief that:

Stories create visibility. Visibility creates connection. Connection creates opportunity. Opportunity creates impact. Impact inspires the next story.

This approach continues to shape how Universal Womens Network™ develops original media, leadership experiences, and recognition programs that help women increase their visibility while inspiring meaningful change.

Looking Ahead

Monica Kretschmer’s vision extends beyond building successful brands. Her goal is to create a future where every woman recognizes her potential, every story has the power to create change, and everyone has a role to play in supporting women’s success.

Through purpose-driven leadership, global collaboration, and an unwavering belief in the power of storytelling, Monica continues to champion women’s voices and build platforms that leave a lasting legacy for generations to come.

To learn more about Monica Kretschmer and her work, connect with Universal Womens Network™ and follow its global initiatives celebrating women in leadership, entrepreneurship, and innovation. Through its media platforms, events, and recognition programs, the organization continues to amplify inspiring stories and create opportunities for women to be seen, celebrated, and supported. Whether you are a founder, executive, professional, or changemaker, Monica’s work offers a powerful reminder of the impact storytelling can have in shaping lives, communities, and the future.

In Interviews&profile July 28, 2026 By Esther Ijewere

10 Lessons From Building Women of Rubies and Amplifying 3,000+ Women’s Stories

When I launched Women of Rubies in 2015, I wasn’t trying to build a media company. I was trying to solve a problem.

Every day, I encountered remarkable women doing extraordinary work, building businesses, leading organizations, creating opportunities, transforming communities, and quietly changing lives. Yet very few people knew their names.

The media landscape often celebrated the same voices while countless women with equally powerful stories remained invisible. I believed visibility should never be reserved for a select few. It should be accessible to every woman with a meaningful story to tell.

That belief became Women of Rubies.

Today, more than a decade later, our platform has amplified the stories of over 3,000 women, published more than 500 editorial features and columns, trained over 600 entrepreneurs and professionals through our Media Visibility Bootcamp, and built a global community that spans Canada, Nigeria, the United Kingdom, the United States, and beyond.

Looking back, I realize this journey has taught me far more than how to run a media platform. It has taught me about leadership, purpose, consistency, trust, and the true power of storytelling.

Here are ten lessons that shaped everything.

1. Start with a problem, not a platform

Many founders begin by asking what they want to build. I started by asking what needed to change.

Women of Rubies was never about creating another website. It was about creating opportunities for women whose expertise deserved greater visibility. Purpose creates staying power. Platforms evolve, but purpose keeps them relevant.

2. Storytelling is one of the most valuable business assets

People rarely remember statistics. They remember stories.

Throughout my career as a journalist and communications strategist, I’ve learned that the most influential leaders are not always the most accomplished; they are often the ones who communicate their ideas clearly and consistently.

Every interview, feature story, and founder profile reinforced one truth: Stories build trust faster than credentials alone.

3. Visibility creates opportunities

One of the greatest misconceptions I encounter is that visibility is about fame. It isn’t.

Visibility is about discoverability. When people know who you are, understand what you do, and trust your expertise, opportunities begin to find you.

Over the years, many women featured on Women of Rubies have gone on to secure speaking engagements, board appointments, media interviews, partnerships, grants, awards, and new clients because someone discovered their story.

4. Consistency matters more than perfection

There were seasons when publishing content felt easy. There were also seasons when it was incredibly difficult.

Life changes.

Businesses evolve.

Resources fluctuate.

But consistency compounds.

Publishing one meaningful story after another eventually became thousands.

The lesson?

You don’t build authority overnight. You build it one piece of content at a time.

5. Relationships are your greatest marketing strategy

Women of Rubies has never relied solely on advertising. Our growth has been built through genuine relationships.

Journalists.

Authors.

Founders.

Corporate leaders.

Community organizations.

Partners.

Sponsors.

Every meaningful collaboration began with trust. In communications, relationships remain one of the strongest forms of long-term marketing.

6. Great content serves before it sells

As the digital landscape has changed, I’ve become increasingly intentional about creating educational content that answers real questions. Whether we’re writing about media visibility, personal branding, Google Knowledge Panels, AI search, storytelling, or communications strategy, our goal is simple:

Help people first.

Search engines have changed.

AI has changed.

But valuable content continues to outperform promotional content because it solves problems.

7. AI is changing discoverability, but authority still matters

One of the biggest shifts I’ve observed is how people search for information. Increasingly, entrepreneurs are asking ChatGPT, Google AI, Perplexity, and other AI assistants instead of typing simple search queries.

That means digital credibility matters more than ever. Brands that consistently publish accurate, well-structured, trustworthy content are more likely to be cited and recommended.

This is why I believe digital footprint has become one of the most valuable business assets any professional can build.

8. Your reputation is built long before people meet you

Most people will Google your name before they schedule a meeting.

Potential employers.

Clients.

Conference organizers.

Journalists.

Investors.

Your online presence has become your first introduction.

Every article, interview, LinkedIn post, podcast appearance, and media feature contributes to the story people form about you.

Build that story intentionally.

9. Success isn’t measured only by numbers

Yes, I’m proud that Women of Rubies has featured over 3,000 women. I’m proud of the awards.

The partnerships.

The global reach.

But what matters most are the messages that say:

“Your story gave me hope.”

“I finally felt seen.”

“That interview opened a new opportunity for me.”

Those moments remind me why this work matters.

Impact will always outlast impressions.

10. Keep building, even when no one is watching

Every platform has quiet seasons. Every founder experiences doubt.

Every entrepreneur wonders whether the work is making a difference.

The truth is this:

People often see the results long before they see the years of consistency that created them.

Keep publishing.

Keep improving.

Keep serving.

Your next article, interview, conversation, or opportunity could become the one that changes everything.

Final Thoughts

Building Women of Rubies has never been about creating content for the sake of publishing. It has been about creating opportunities through storytelling.

As communications continues to evolve through artificial intelligence, changing search behaviour, and new digital platforms, one principle remains unchanged:

People trust authentic stories.

Whether you are building a business, leading an organization, launching a nonprofit, or growing your personal brand, never underestimate the power of being intentional about your visibility.

Because when the right people discover your story, new opportunities become possible.

About Esther Ijewere

Esther Ijewere is a Canadian-based media strategist, brand visibility consultant, journalist, and Founder of Women of Rubies. Through strategic storytelling, communications, and media visibility initiatives, she has helped amplify the voices of more than 3,000 women globally while training hundreds of entrepreneurs and professionals to communicate with clarity, confidence, and impact.

Ready to increase your visibility?

Join the Women of Rubies Media Visibility Bootcamp, explore our communications resources, or subscribe to receive practical insights on storytelling, personal branding, and thought leadership.

In Career Gems July 27, 2026 By Esther Ijewere

3 Reasons Journalists Ignore Your Pitch (And How to Fix It)

Join the Women of Rubies Media Visibility Bootcamp 6.0 this October and learn how to pitch your story with clarity, confidence and a compelling media angle.

Every day, journalists receive hundreds of emails competing for their attention. While many business owners, entrepreneurs, nonprofit leaders, and professionals believe their work deserves media coverage, the reality is that even great stories can be overlooked if they are not presented effectively.

Getting featured in the media isn’t simply about sending a press release or introducing your business. It’s about understanding what journalists need, identifying a compelling story angle, and communicating your message in a way that is timely, relevant, and easy to understand.

These are some of the practical skills participants will develop at the Women of Rubies Media Visibility Bootcamp 6.0, happening this October. Designed for women entrepreneurs, founders, professionals, consultants, nonprofit leaders, and changemakers, the bootcamp equips participants with the tools to build visibility, strengthen their personal brand, and confidently position themselves for media opportunities.

If you’ve ever wondered why your pitch didn’t receive a response, here are three common reasons and how to fix them.

1. You’re Pitching Your Business Instead of Telling a Story

One of the biggest mistakes people make is treating journalists like potential customers. A journalist is not looking for an advertisement. They are looking for a story that will educate, inform, inspire, or solve a problem for their audience.

Instead of saying:

“I own a coaching business and would love to be featured.”

Think about the bigger story behind your work.

Ask yourself:

What problem am I helping people solve?
Why is this story relevant now?
What makes this different from similar businesses?
What conversation can I contribute to?

For example, instead of focusing on your company, you could share how your business is helping immigrant women rebuild careers, how you’re addressing a gap in healthcare, or how you’ve overcome significant challenges that others can learn from.

Stories create connection. Businesses sell products. Journalists publish stories.

2. Your Pitch Doesn’t Have a Clear News Angle

Not every interesting story is newsworthy. Journalists often ask one simple question:

“Why should people care about this right now?”

Your pitch needs to answer that question immediately.

Strong news angles often include:

A recent achievement or milestone
New research or industry insights
A community impact story
A timely event or awareness month
A unique perspective on a trending issue
A solution to a current challenge

The more relevant your story is to current conversations, the stronger your chances of receiving media attention. Before sending your pitch, ask yourself whether there is a timely reason for the media to cover your story today instead of six months from now.

3. You’re Making Journalists Work Too Hard

Journalists work under tight deadlines. If your email is long, confusing, or missing important information, chances are they will move on to the next pitch.

An effective media pitch should be:

Short and easy to read
Personalized to the journalist
Focused on one clear story
Supported with relevant facts or statistics
Accompanied by links to your website or media kit

Make it as easy as possible for the journalist to understand your story within the first few sentences.

The easier you make their job, the more likely they are to consider your pitch.

Media Visibility Is a Skill You Can Learn

Many people believe media coverage happens because someone is lucky or well connected. In reality, successful media visibility is built on strategy.

It requires understanding how newsrooms work, knowing how to position your expertise, communicating your value clearly, and building relationships with the media over time.

That’s exactly why the Women of Rubies Media Visibility Bootcamp was created. Since its launch, the bootcamp has empowered 600+ women entrepreneurs and professionals, featured 40+ expert speakers, and helped participants strengthen their visibility, storytelling, personal branding, and media readiness.

Whether you’re preparing to launch a business, establish yourself as a thought leader, secure speaking opportunities, or attract media attention, learning how to communicate your story effectively can open doors that traditional marketing alone cannot.

Join the Women of Rubies Media Visibility Bootcamp 6.0

If you’re ready to stop wondering why your pitches aren’t getting responses and start learning how to position yourself for meaningful media opportunities, the Women of Rubies Media Visibility Bootcamp 6.0 is for you.

This October, you’ll gain practical strategies from experienced media professionals, journalists, public relations experts, and communication leaders who understand what it takes to stand out in today’s media landscape.

You’ll learn how to:

Craft compelling media pitches.
Build a strong and authentic personal brand.
Tell stories that capture attention.
Position yourself for interviews, speaking engagements, and leadership opportunities.
Increase your visibility with confidence and purpose.

Your story deserves to be heard, but first, it needs to be positioned the right way.

Join the Media Visibility Bootcamp 6.0 waitlist today and take the next step toward becoming media-ready.

👉 Join the waitlist: bit.ly/MVBCwaitlist

In Inspiration July 13, 2026 By Esther Ijewere

Yinka Ogunbiyi’s HaloBraid Raises $7M Ahead of Robotic Hair-Braiding Launch

For generations, hair braiding has remained a highly skilled but largely manual process, one that can take several hours for clients and place significant physical strain on professional stylists.

Now, Yinka Ogunbiyi, a Harvard-trained engineer and entrepreneur, is preparing to introduce technology that could change how the braiding industry operates.

Her robotics startup, HaloBraid, has raised $7 million in seed funding to bring its automated braiding assistant to market. The funding round was led by Seven Seven Six, the venture capital firm founded by Reddit co-founder Alexis Ohanian, with participation from Bling Capital and AlleyCorp.

The company’s first product is expected to begin rolling out in selected salons in September 2026. Rather than replacing hairstylists, HaloBraid is designed to work alongside them by completing the repetitive portion of braids that professionals begin by hand.

Yinka Ogunbiyi wearing her graduation gown at Harvard University — Yinka Ogunbiyi is a Harvard graduate, engineer and entrepreneur building technology for the textured-hair industry.

Who Is Yinka Ogunbiyi?

Yinka Ogunbiyi is the founder and CEO of HaloBraid and a graduate of Harvard’s joint Master of Science and Master of Business Administration in Engineering Sciences programme.

She graduated from the programme in 2023 and has since continued developing HaloBraid through Harvard’s entrepreneurship and innovation ecosystem.

Her journey demonstrates the power of combining engineering knowledge, cultural understanding and lived experience to solve a problem that has often been overlooked by mainstream technology companies.

How Yinka Ogunbiyi Developed the HaloBraid Idea

The idea for HaloBraid began during the 2020 lockdown in the United Kingdom. Unable to visit a salon, Ogunbiyi attempted to braid her own hair. The process reportedly took four days and led her to consider why such a repetitive and time-consuming task had not benefited from greater technological innovation.

With a background in mechanical engineering, she began exploring whether part of the braiding process could be automated while preserving the creativity, expertise and personal care professional stylists provide.

What began as a personal frustration eventually developed into a robotics company that has created hundreds of prototypes while working with hairstylists to refine the product. HaloBraid’s development has been shaped by feedback from the professionals expected to use it.

How Does HaloBraid Work?

HaloBraid is best described as a robotic braiding assistant, rather than a machine that independently completes an entire hairstyle.

The hairstylist remains responsible for preparing and parting the hair, adding extensions and beginning each braid by hand. Once the stylist has completed the initial section, the braid is transferred to the HaloBraid device, which finishes the repetitive three-strand braiding process.

The device is designed to assist with styles such as box braids and knotless braids. It does not currently add extensions, create parts or complete intricate cornrow patterns.

HaloBraid’s official website describes the technology as a braid-assist device that can help professional stylists complete braids in approximately half the usual time.

HaloBraid Raises $7 Million in Seed Funding

The $7 million seed investment represents an important milestone for both HaloBraid and the broader beauty technology industry.

The funding will help the company continue developing its device, expand testing, prepare for manufacturing and introduce the technology to professional salons.

It also signals growing investor interest in technology created specifically for markets and communities that have historically received limited attention from major technology companies.

Before securing its latest investment, HaloBraid received support through Harvard’s entrepreneurship programmes. The company won the $75,000 grand prize and crowd-favourite recognition at the 2023 Harvard Business School New Venture Competition. It later secured another $75,000 after winning the Alumni and Affiliates Open Track of Harvard’s 2025 President’s Innovation Challenge.

Access to capital remains important for women building and scaling innovative companies. Explore these funding opportunities for women entrepreneurs.

HaloBraid Is Designed to Support, Not Replace, Hairstylists

One concern that often accompanies the introduction of automation is whether technology will replace human workers. HaloBraid is being positioned differently.

Professional stylists will still make the creative and technical decisions involved in each hairstyle. They will prepare the client’s hair, create the parts, select the braid size, add extensions and begin every braid.

The device is intended to handle only the repetitive mechanical movement required to complete the length of the braid.

This distinction matters because hair braiding is more than a technical service. It is a skilled craft connected to culture, identity, creativity and relationships between stylists and their clients.

By reducing the most repetitive part of the process, HaloBraid could allow stylists to focus more on design, precision and the overall client experience.

Reducing the Physical Strain Experienced by Braiders

Professional braiding often requires stylists to repeat the same hand, wrist, shoulder and upper-body movements for several hours.

Over time, these repetitive movements can contribute to fatigue, discomfort and chronic pain. Harvard’s coverage of HaloBraid highlighted the company’s goal of reducing both braiding time and the physical demands experienced by professional stylists.

A tool that completes part of this repetitive work could make braiding more sustainable for professionals who serve several clients every week.

It could also help salons accommodate more appointments without requiring stylists to work longer hours or place additional pressure on their bodies.

What HaloBraid Could Mean for the Hair-Braiding Industry

The potential impact of HaloBraid goes beyond completing hairstyles more quickly.

For clients, shorter appointments could make protective hairstyles more convenient and accessible. People who previously needed to dedicate an entire day to getting their hair braided may be able to complete their appointments in significantly less time.

For stylists, faster appointments could create opportunities to serve additional clients and increase revenue while reducing physical strain.

The development also brings new attention to the economic significance of the textured-hair and professional-braiding industries sectors that have created businesses, careers and opportunities for generations of women.

Women of Rubies recently highlighted this entrepreneurial potential through the story of Mawusinu Jennifer Hodgson, who built Toronto’s first dedicated 24-hour braiding salon by responding to clients’ need for greater flexibility and convenience.

Both stories demonstrate that innovation does not always mean creating an entirely new industry. Sometimes, it means looking carefully at a familiar experience and discovering a better way to serve the people within it.

Portrait of Yinka Ogunbiyi, founder of Halo and creator of the HaloBraid technology — Yinka Ogunbiyi is reimagining the future of hair braiding through engineering, robotics and lived experience.

Innovation Inspired by Lived Experience

One of the most powerful aspects of Yinka Ogunbiyi’s story is that HaloBraid emerged from a problem she understood personally.

Her experience allowed her to recognize an opportunity that others may have overlooked. Her engineering background then gave her the foundation to begin creating a practical solution.

This is why representation remains essential in technology and entrepreneurship. When women from different cultures, communities and professional backgrounds participate in innovation, they bring new problems, perspectives and possibilities into the room. They do not simply join existing industries. They can also transform them.

Discover more women transforming technology in our feature on Black women in tech you should know about.

What Comes Next for HaloBraid?

HaloBraid is expected to begin appearing in selected salons in September 2026. According to Allure, thousands of stylists have already expressed interest in receiving or testing the device, particularly in major United States cities.

The salon rollout will provide an opportunity to see how the technology performs in everyday professional settings and how clients and stylists respond to it.

As the company grows, questions around accessibility, pricing, stylist training and the range of hairstyles the device can support will likely influence its long-term adoption.

For now, HaloBraid represents a bold step toward bringing robotics into an industry that has remained largely dependent on manual processes.

The Women of Rubies Takeaway

Yinka Ogunbiyi’s story reminds us that meaningful innovation often begins with paying attention. She experienced a challenge, questioned why it had remained unchanged and used her skills to begin building a solution.

Her journey also demonstrates why women need access to education, funding, networks, visibility and spaces where their ideas can be supported.

When women are empowered to develop solutions inspired by their own experiences, they can create products that improve lives, strengthen industries and open new economic opportunities. At Women of Rubies, we remain committed to amplifying women using leadership, innovation and entrepreneurship to transform their communities and industries.

Would you allow a robotic assistant to help your hairstylist complete your braids?

In Interviews&profile August 12, 2026 By Esther Ijewere

How Mawusinu Jennifer Hodgson Built Toronto’s First Viral 24/7 Braiding Salon

For many women, getting their hair braided often means rearranging work schedules, sacrificing weekends, or waiting weeks for an appointment. But for entrepreneur and healthcare professional Mawusinu Jennifer Hodgson, that challenge presented an opportunity to create something different.

As the Founder and CEO of Passionate Hands 24/7, Mawusinu has redefined convenience in the beauty industry by launching what is widely recognized as Toronto’s first dedicated round-the-clock braiding salon. Her innovative approach has not only attracted attention across the city but has also earned the salon viral recognition for its unique business model and commitment to meeting the needs of busy clients.

A Vision Born From Service

Mawusinu is no stranger to serving others. With over 11 years of experience in healthcare as a Registered Practical Nurse (RPN) and Licensed Practical Nurse (LPN), she has built her career around compassion, care, and improving lives.

As the Founder of Passionate Care Nursing, a healthcare staffing and home care agency, she understands the importance of accessibility and responsive service. These same values became the foundation for her venture into the beauty industry.

Recognizing that many clients struggled to find flexible salon hours that fit their demanding schedules, she saw an opportunity to create a solution that prioritized convenience without compromising quality.

Mawusinu Jennifer Hodgson braiding a client's hair at Passionate Hands 24/7, Toronto's first viral 24-hour braiding salon. — Mawusinu Jennifer Hodgson works with a client at Passionate Hands 24/7, the innovative salon helping redefine accessibility and convenience in Toronto’s beauty industry.

Introducing Toronto’s First Viral 24/7 Braiding Salon

Located in downtown Toronto at 66 Gerrard Street East, Passionate Hands 24/7 operates around the clock, making it one of the city’s most innovative beauty destinations. The salon welcomes walk-in clients daily and offers complimentary hair washing and blow-drying with services including knotless braids, crochet braids, box braids, and other protective styles.

The concept quickly gained attention because it solved a common challenge for busy professionals, shift workers, students, entrepreneurs, and parents who often struggle to find appointment times that fit their schedules. By remaining open 24 hours a day, the salon provides unmatched flexibility and convenience for clients across the Greater Toronto Area.

Visitors can book appointments, explore available services, and check availability through the salon’s website, making it easier than ever to access professional braiding services when they need them most.

Creating Opportunities Through Entrepreneurship

Beyond providing beauty services, Mawusinu has built Passionate Hands 24/7 as a platform for economic empowerment and professional growth.

The salon creates opportunities for talented braiders and beauty professionals to showcase their skills, build their careers, and earn income in a supportive environment. By expanding access to employment and flexible work opportunities, the business continues to contribute to the local economy while helping professionals thrive.

Her success demonstrates how entrepreneurship can be used not only to solve problems but also to create opportunities that positively impact communities.

Mawusinu Jennifer Hodgson featured by Women of Rubies for her work as founder of Passionate Hands 24/7 in Toronto. — Featured by Women of Rubies, Mawusinu Jennifer Hodgson is the founder of Passionate Hands 24/7, Toronto’s first viral 24-hour braiding salon.

Balancing Healthcare and Business Leadership

Managing successful businesses in both healthcare and beauty requires resilience, strategic thinking, and exceptional leadership.

For Mawusinu, the common thread between her ventures is service. Whether she is supporting healthcare clients through Passionate Care Nursing or welcoming salon clients at Passionate Hands 24/7, her mission remains focused on delivering exceptional experiences and meaningful results.

Her ability to successfully lead in two distinct industries highlights the power of purpose-driven entrepreneurship and the importance of staying connected to the needs of the people you serve.

Inspiring the Next Generation of Women Entrepreneurs

Mawusinu’s journey serves as a reminder that innovation often comes from identifying everyday challenges and finding creative ways to address them.

By combining compassion, leadership, and entrepreneurial vision, she has built businesses that serve communities, create jobs, and improve lives. Her story continues to inspire aspiring entrepreneurs, particularly women looking to turn their ideas into impactful ventures.

As she continues to grow both Passionate Care Nursing and Passionate Hands 24/7, Mawusinu remains committed to her mission of leading with passion, serving with purpose, and creating opportunities that make a lasting impact.

Share Your Story With Women of Rubies

At Women of Rubies, we are committed to amplifying the voices of women entrepreneurs, professionals, leaders, changemakers, and organizations making an impact in their communities and industries.

Through media features, storytelling, visibility campaigns, press release distribution, and personal brand development, we help women increase their visibility and grow their influence.

Whether you are building a business, launching a new initiative, celebrating a milestone, or looking to share your story with a wider audience, we would love to hear from you.

🌐 Visit us here
📧 Email: info@womenofrubies.com
📱 Call or WhatsApp: (437)-255-7007

Ready to amplify your story? Contact Women of Rubies today to explore feature opportunities, media visibility services, and partnership opportunities.

In Career Gems March 30, 2026 By Esther Ijewere

Women Leading Canada: Female Ministers Shaping Policy, Power and Progress

Discover the female ministers in Canada driving national policy and leadership. Celebrate women in government shaping the future across the economy, health, environment, and more.

Women Are Shaping Canada’s National Agenda

Across Canada, women are not just participating in leadership; they are defining it. From global diplomacy to healthcare, economic growth, and environmental sustainability, female ministers in Canada’s Cabinet are playing a critical role in shaping policies that impact millions of lives.

This Women’s Month, we spotlight the remarkable women leading at the highest levels of government and recognize their contributions to building a stronger, more inclusive nation.

Meet the Women Leading Canada 🇨🇦

Mélanie Joly, Canada’s Minister of Industry, leading economic growth and innovation — Mélanie Joly Official Portrait/ Portrait officiel
Ottawa, ONTARIO, Canada on 19 November, 2019.
© HOC-CDC
Credit: Bernard Thibodeau, House of Commons Photo Services

Mélanie Joly |Minister of Industry

Mélanie Joly plays a central role in advancing Canada’s economic development and innovation strategy. Her leadership focuses on strengthening industries, supporting entrepreneurship, and positioning Canada as a global competitor in a rapidly evolving economy.

Anita Anand, Canada’s Minister of Foreign Affairs, representing Canada globally

Anita Anand | Minister of Foreign Affairs

Anita Anand represents Canada on the global stage, leading diplomatic relations and international partnerships. Her work strengthens Canada’s presence in global affairs while promoting peace, security, and collaboration.

Mandy Gull-Masty | Minister of Indigenous Services

Mandy Gull-Masty is a trailblazer in Indigenous leadership, focused on improving essential services such as healthcare, housing, and education for Indigenous communities while advancing reconciliation.

Rebecca Chartrand | Minister of Northern and Arctic Affairs

Rebecca Chartrand champions the growth and sustainability of Canada’s northern regions, advocating for infrastructure development, economic opportunity, and Indigenous representation.

Rebecca Alty | Minister of Crown-Indigenous Relations

Rebecca Alty works to strengthen relationships between the federal government and Indigenous nations, supporting policies rooted in collaboration, respect, and long-term partnership.

Patty Hajdu | Minister of Jobs and Families

Patty Hajdu leads initiatives that support workforce participation, economic inclusion, and family well-being, ensuring Canadians have access to opportunities that improve quality of life.

Rechie Valdez, Minister of Women and Gender Equality, advancing inclusion

Rechie Valdez | Minister of Women and Gender Equality

Rechie Valdez is a strong advocate for gender equity, leading policies that empower women, promote inclusion, and drive equal opportunities across Canada.

Marjorie Michel | Minister of Health

Marjorie Michel oversees Canada’s healthcare priorities, focusing on accessibility, system resilience, and improving health outcomes for communities nationwide.

Julie Dabrusin, Minister of Environment and Climate Change, advancing sustainability | Photo credit: l-express.ca/

Julie Dabrusin | Minister of Environment, Climate Change and Nature

Julie Dabrusin leads Canada’s environmental agenda, advancing climate action, conservation, and sustainable policies that protect the country’s natural resources.

Eleanor Olszewski, Minister of Emergency Management, strengthening resilience | Photo credit: www.cphsalberta.org

Eleanor Olszewski | Minister of Emergency Management and Community Resilience

Eleanor Olszewski plays a key role in strengthening Canada’s emergency preparedness, ensuring communities are supported and resilient in times of crisis.

Joanne Thompson | Minister of Fisheries

Joanne Thompson oversees sustainable fisheries and marine resource management, balancing environmental protection with economic growth for coastal communities.

Lena Metlege Diab, Minister of Immigration, shaping Canada’s immigration system | Photo credit: canadianarabinstitute.org

Lena Metlege Diab | Minister of Immigration, Refugees and Citizenship

Lena Diab shapes Canada’s immigration system, ensuring inclusive policies that welcome newcomers and support their integration into Canadian society.

Jill McKnight | Minister of Veterans Affairs

Jill McKnight advocates for Canada’s veterans, focusing on their well-being, transition to civilian life, and recognition of their service and sacrifice.

Why Representation Matters

The presence of women in leadership positions is not just symbolic; it is transformative. Diverse leadership brings broader perspectives, more inclusive policies, and stronger outcomes for communities. Canada’s female ministers are proof that when women lead, nations progress.

Celebrating Women in Leadership

At Women of Rubies, we celebrate women who are breaking barriers, shaping industries, and leading with impact. We celebrate these leaders, their work, and the paths they continue to create for future generations.

As we reflect this Women’s Month, it is clear that women are not just part of Canada’s story, they are leading it.

In Career Gems March 12, 2026 By Esther Ijewere

Dr. Omo Ogbamola Wins the Women of Rubies Media Pitch Challenge

At the Women of Rubies Media Pitch Challenge, exceptional women founders took the stage, but it was Dr. Omo Ogbamola (PhD) who emerged as the winner, capturing the room with a compelling blend of structure, storytelling, and scalable impact.

Building a Manufacturing Brand with Global Potential

Dr. Omo Ogbamola is the Founder and CEO of Tripplemos Food Processing Company, a Canadian-based food manufacturing brand producing premium-quality, authentic African spices locally in Canada. Her products are available on Amazon Canada, Walmart Canada Marketplace, over 20 African retail stores, and multiple e-commerce platforms, with continued expansion into broader retail distribution.

As a Nigerian-born Canadian entrepreneur and banking advisor, she brings expertise in banking, agriculture, food safety, and systems integration to the forefront of immigrant-led manufacturing. Currently pursuing a PhD in Business Administration, Dr. Omo is intentional about combining academic depth with practical execution to scale sustainably.

Her mission is clear: preserve African culinary heritage, increase representation for Black-owned brands in mainstream retail, and build long-term economic impact through local production.

Championing Immigrant-Led Businesses and African Culinary Heritage

Dr. Omo Ogbamola is more than an entrepreneur; she is a trailblazer for immigrant-led businesses in Canada. Through Tripplemos Food Processing Company, she is preserving and promoting authentic African culinary traditions while creating economic opportunities for other Black and immigrant founders.

Her work bridges culture and commerce: producing high-quality African spices locally, making them accessible on major retail platforms like Walmart Canada and Amazon, and expanding into over 20 African stores and e-commerce outlets. Beyond sales, Dr. Omo is building representation for Black-owned brands, demonstrating that immigrant-led manufacturing can thrive in mainstream markets while maintaining cultural authenticity.

By combining her professional expertise in banking, food safety, and systems integration with entrepreneurial vision, Dr. Omo continues to scale her business responsibly, creating long-term impact locally and globally.

A Pitch Rooted in Positioning

The Women of Rubies Media Pitch Challenge was designed to go beyond visibility — focusing on clarity, narrative strength, and strategic positioning. Dr. Omo’s pitch reflected exactly that.

Her presentation demonstrated:

A clear growth roadmap
Strong retail validation
A scalable manufacturing model
A powerful cultural narrative

It wasn’t just a business pitch. It was a blueprint for expansion.

A Message from Dr. Omo Ogbamola

Following her win, Dr. Omo shared:

Winning the Women of Rubies Media Pitch Challenge is truly an honor. Beyond the recognition, I deeply appreciate the intentional structure, strategic coaching, and clear focus on media positioning. This platform goes beyond visibility, it equips women founders for sustainable growth and impact. I am grateful for the opportunity to represent immigrant-led manufacturing through Tripplemos Food Processing Company and to be part of a community that amplifies women building boldly.

Celebrating Women Who Build Boldly

Dr. Omo’s win represents more than a title. It reflects the power of preparation, strategic storytelling, and strong operational foundations. Her journey highlights what happens when immigrant-led businesses are positioned for mainstream visibility and growth.

At Women of Rubies, we remain committed to amplifying women who are not only building businesses but reshaping industries. Dr. Omo Ogbamola is doing exactly that.

You can find Tripplemos products on Temu Canada, Walmart Marketplace, Amazon Canada ,

In Inspiration February 27, 2026 By Esther Ijewere

Hembadoon: Reclaiming Her Voice, Redefining Afro Fusion in Luxembourg

There’s something unmistakable about an artist who returns to their craft with clarity, conviction, and lived experience. Hembadoon is that artist.

Born in Nigeria and now based in Luxembourg, the Afro Fusion singer-songwriter has built a career that spans continents, industries, and creative expressions, from gospel stages and radio charts to theatre productions and international festivals.

But her story is not one of overnight success. It is one of evolution.

From Early Spotlight to Industry Powerhouse

Hembadoon’s musical roots run deep. She began in the gospel group Cyrus, later leading Sunrise Band, and earning national recognition when her single “Odo Aye” reached No. 1 on North Central Nigerian radio charts. The song was later featured in the BBC drama series Wetin Dey.

She went on to work behind the scenes in Nigeria’s entertainment industry, collaborating with record labels, supporting major artists, and serving as a media strategist and On-Air Personality. Her industry experience gave her rare insight into both the creative and commercial sides of music.

The Comeback: “LADY” and TIME Na NOW

After nearly a decade away from releasing her own music, Hembadoon made a defining return in 2020 with her breakout single “LADY.” The record marked not just a comeback, but a repositioning.

Her debut album, “TIME Na NOW,” crafted over five years, tells a story of rediscovery, resilience, and self-definition. It is a sonic blend of Afrobeat, Soul, and World Music, influenced by legends like Angelique Kidjo and Alicia Keys, yet distinctly her own.

The project captures a woman stepping fully into her voice without apology.

The Lady Force Band & A Growing European Presence

Now firmly rooted in Luxembourg, Hembadoon leads a 7-piece ensemble, The Lady Force Band, delivering high-energy live performances across major festivals and venues including MusiqCITÉ, Black History Month Luxembourg, and international women-focused music festivals in Ghana, Canada, and Cameroon.

Her live showcase series, LADY LIVE, is steadily becoming a recognizable brand, blending powerful vocals, cultural storytelling, and dynamic stage presence.

Beyond performance, she continues shaping culture through her radio shows AFRIKULTURE MIX and NUBIAN LOUNGE, celebrating African creativity and diaspora voices.

More Than Music

Hembadoon represents a new model of the independent African artist in Europe, creative, strategic, and culturally anchored. She is building not just a discography, but a movement.

Her journey reminds us of one powerful truth: Sometimes stepping away is what prepares you to return stronger. And for Hembadoon, the time truly is now.

In Interviews&profile February 25, 2026 By Esther Ijewere

Tracy Moore: A Powerful Voice Shaping Canadian Media

In a media landscape where representation still matters deeply, Tracy Moore has become one of Canada’s most trusted and influential voices. A journalist, television host, speaker, and advocate, Moore has spent decades using her platform to amplify diverse stories, champion women, and challenge conversations that many once considered off-limits.

Best known as the longtime host of Cityline, one of Canada’s most popular daytime television shows, Tracy Moore has built a career rooted in authenticity, courage, and connection. Her presence on screen has never been about performance alone, it has been about purpose.

A Career Built on Voice and Visibility

Throughout her career, Tracy Moore has consistently pushed beyond traditional hosting roles. She has used television not just as a stage, but as a space for meaningful dialogue, tackling topics around identity, race, parenting, relationships, career growth, and women’s empowerment.

Her ability to balance warmth with conviction has made her a respected figure in Canadian media. Moore does not shy away from difficult conversations. Instead, she leans into them — offering nuance, empathy, and leadership at a time when audiences crave authenticity over perfection.

As a Black woman in Canadian broadcasting, her presence alone has carried significance. But it is her excellence, professionalism, and consistency that have solidified her legacy.

Leadership Beyond the Screen

Tracy Moore’s impact extends far beyond television. She is a powerful speaker and advocate for equity, representation, and women’s leadership. She has publicly addressed the importance of inclusion in media spaces and has encouraged women, especially women of color to take ownership of their narratives.

Her leadership style is grounded in visibility with responsibility. She understands that occupying space is only the beginning; transforming it is the work.

Over the years, Moore has become a role model for young journalists, entrepreneurs, and creatives navigating industries that have not always reflected them.

Recognition Rooted in Impact

While Tracy Moore’s influence has long been evident, recent recognition has formally acknowledged her contributions to Canadian culture and media. Her work, advocacy, and community impact have positioned her as not just a media personality but a cultural force.

Honors such as the Order of Ontario affirm what many already know, that her career has shaped conversations, opened doors, and strengthened the fabric of Canadian storytelling.

But awards do not define her impact. Her daily commitment to showing up with integrity does.

Why Tracy Moore’s Story Matters

In today’s fast-moving media environment, trust is currency. Tracy Moore has earned that trust by remaining grounded in her values. She represents a generation of women who have built careers not just for visibility, but for influence.

Her journey reminds us that leadership in media is not about volume; it is about voice. It is about consistency. It is about using your platform to elevate others.

As conversations around representation, diversity, and equitable leadership continue to evolve, Tracy Moore’s career stands as proof that change is not theoretical; it is possible, visible, and powerful.

She is not simply a television host.
She is a storyteller.
She is a cultural leader.
She is a powerful voice shaping Canadian media.