Interviews&profile - Women of Rubies

In Interviews&profile November 14, 2024 By Women of Rubies

Veronica Oluwatoyin Oyewumi: CEO of VeragoldO, Pioneering Gold Investment and Empowerment

Veronica Oluwatoyin Oyewumi, CEO of VeragoldO, has built a successful gold business that spans two continents. With roots in Nigeria and a new life in Canada, Veronica has turned her passion for gold into a thriving brand, offering high-quality 18-karat Italian gold. Her journey is one of resilience, education, and dedication—a story that reflects the hard work and vision she brings to VeragoldO.

Early Life in Kaduna: Laying the Foundation for a Business Career

Veronica’s story began in Kaduna, Nigeria, where she was born and raised. She completed her primary and secondary education in Kaduna before pursuing higher education at Kaduna Polytechnic, earning OND and HND degrees in Marketing by 2010. She furthered her studies at Lagos State University (LASU), obtaining a degree in Business Administration in 2014. Her love for business and learning set the stage for her career.

Balancing a Corporate Career and Continued Education

Alongside her education, Veronica built a decade-long career with GT Bank, where she honed her skills in a professional environment. Not one to rest on her laurels, she pursued a Master’s degree in Marketing from Ladoke Akintola University in 2015. This blend of work experience and education equipped her with a strong foundation for future ventures.

Gold Trading: Learning from Family and Building Expertise

Gold trading runs in Veronica’s family—she learned the business from her mother, who was a successful gold trader. Inspired by her mother’s expertise, Veronica began buying and selling gold and clothing while balancing her career and studies. These early experiences laid the groundwork for her eventual business, VeragoldO.

A New Chapter in Canada

In 2018, Veronica relocated to Montreal, Canada, where she began working as a Personal Support Worker (PSW). Over the past five years, she has served in this role and volunteered for a year at a local food bank, reflecting her commitment to community and compassion.

Founding VeragoldO in Canada

Veronica launched VeragoldO in 2019, bringing her gold trading experience from Nigeria to a new market in Canada. VeragoldO specializes in 18-karat Italian gold, aiming to make high-quality gold accessible and create opportunities for others to become wholesalers. Her brand’s mission is to help clients invest in gold, a valuable asset that appreciates over time.

Why Gold? The Value of a Timeless Investment

At VeragoldO, gold is seen not only as jewelry but as a lasting investment. Gold remains one of the few assets that consistently appreciates, making it an ideal choice for those looking to secure their financial future. Veronica has crafted her business model to emphasize this value, encouraging clients to view gold as a “money-back” investment.

Connect with VeragoldO

Veronica’s journey from Kaduna to Canada reflects her commitment to quality, growth, and community. VeragoldO continues to grow as a brand, with Veronica’s passion and dedication driving its success. Whether you’re looking to purchase quality gold or explore wholesale opportunities, VeragoldO is ready to serve.

In Interviews&profile November 15, 2024 By Esther Ijewere

Erica Ayisi: Global Storyteller Highlighting Untold Human Stories

Erica Ayisi is an accomplished international freelance journalist dedicated to uncovering human-interest stories from around the world. Her work shines a light on unique narratives often overlooked by mainstream media, particularly those within the African diaspora and other communities of color. Her insightful reporting has appeared in major publications, including NBCNEWS.com, Mongabay, Rhode Island PBS Weekly, The Root, ESSENCE, Lonely Planet, Afroelle Magazine, and xoNecole, among others.

A Diverse Reporting Portfolio

Erica’s journalistic reach spans an impressive array of topics and regions, capturing complex stories that celebrate culture, identity, and resilience. Some highlights include:

Profiling Bose Ogulu – the ‘momager’ to Afrobeat sensation Burna Boy.
Exploring Surfing Communities in Ghana – diving into the budding surf culture along Ghana’s coast.
Examining Black Atheism in London – a rare glimpse into an often-underrepresented community.
Unpacking Colorism in Jamaican Politics – addressing how skin tone affects political dynamics.
Ballet Dancing in Nigeria – highlighting the rise of ballet in a country where it’s gaining popularity.
Legacy of Civil Rights Activist Recy Taylor – a powerful story on her impact and legacy.
The Business of Chocolate Across Africa – investigating the ethics and economics of African chocolate production.
Documentary on Whaling Merchant Paul Cuffee – exploring the legacy of this historic African-American entrepreneur.

Erica’s diverse portfolio reflects her commitment to showcasing stories of heritage, culture, and identity with depth and authenticity.

Bringing Journalism to the Classroom

In addition to her journalism career, Erica has an extensive background as an educator. She’s taught media literacy, television production, and English Language Arts at both the middle and high school levels in the United States. Erica’s work in education highlights her dedication to helping young people understand media’s role in society and empowering them to tell their own stories.

Award-Winning Investigative Work

Erica has been recognized for her dedication to impactful journalism through multiple awards and fellowships. She is a two-time Pulitzer Center on Crisis Reporting Grantee, with two significant investigative projects:

“Swallowed by Sea” – an exploration of climate change’s impact on Ghana’s coastal communities.
“If This Hair Could Talk” – a detailed examination of ethical sourcing in the human hair trade, focusing on Cambodia and the U.S.

Her passion for capturing critical issues earned her accolades, including a Distinguished Alumni & Friends of the Worcester Public Schools Achievement Award, the Ceremonial Key to the City of Worcester, Massachusetts, the 2021 Ethel Payne African Reporting Fellowship, and the Salute to Excellence Award for International Reporting from the National Association of Black Journalists. Erica was also selected as a 2024 Diversity Fellow for the Society of Environmental Journalists Annual Conference.

Educational Background and Entrepreneurial Ventures

A graduate of the New York Institute of Technology (NYIT), Erica holds both a master’s and bachelor’s degree in Communication Arts. She has further expanded her passion for cultural storytelling by founding Akosua’s Closet, an online boutique featuring African-sourced goods that celebrate the beauty and craftsmanship of the continent.

Championing Global Stories

Through her work, Erica Ayisi is not only an ambassador of compelling storytelling but also an advocate for the voices of diverse communities worldwide. Her commitment to revealing unique stories continues to inspire audiences and amplify voices that deserve to be heard.

In Interviews&profile October 25, 2024 By Esther Ijewere

Yetunde Ayo-Oyalowo: Transforming Healthcare Access in Nigeria

Since 2017, Yetunde Ayo-Oyalowo, founder of Market Doctors Nigeria, has been at the forefront of making primary healthcare accessible to Nigeria’s informal sector. With over a decade of experience in health insurance and public health, she launched Market Doctors with a vision to deliver healthcare directly to people where they need it most—the markets.

Innovative Healthcare Delivery

Market Doctors brings healthcare to Nigeria’s bustling markets through mobile and static clinics, reducing the time spent traveling to hospitals and waiting for care. By doing so, Yetunde and her team minimize disruption to the economic activities of market traders, ensuring they can access essential health services without sacrificing their livelihoods. Since its inception, Market Doctors has delivered care to over 400,000 people across 20 states in Nigeria.

Strategic Partnerships and Expanding Reach

The success of Market Doctors is fueled by partnerships with state governments, multinational organizations, and international foundations. These collaborations have enabled the organization to expand its reach and impact, bringing much-needed healthcare services to underserved communities across the country.

Pioneering Health Programs

Beyond Market Doctors, Yetunde has pioneered several impactful health programs:

School Health Clubs: Implemented in over 10 schools, focusing on health education and wellness.
Doctors Discuss Malaria: A World Malaria Day initiative that has trained over 1,200 doctors over six years on the best practices in malaria diagnosis and treatment.
Spirit of Excellence Program: A training initiative that has provided more than 200 medical and hospital staff with enhanced skills in healthcare delivery.

Leadership in Healthcare Consulting

In addition to her work with Market Doctors, Yetunde is a Senior Partner at Preventive Health Managers, a health consulting firm that supports employee health and wellness programs for corporate organizations. Her expertise spans health system strengthening, health insurance, and healthcare access, making her a leading voice in improving healthcare delivery for Nigeria’s informal sector.

Awards and Recognitions

Yetunde’s work has earned her widespread recognition for innovation and impact in healthcare, including:

Most Innovative Business Award by Fidelity Bank SME Connect (2019)
Most Innovative Business in Healthcare (2020)
Fellowship at Sub-Saharan Africa Cartier Women’s Initiative (2021)
Vital Voices UN SDG Award Winner (2022)
Bill and Melinda Gates Foundation Goalkeeper (2023)
United Nations SDG3 Advocate (2024)

A Vision for the Future of Healthcare

With over 20 years of experience in healthcare management, Yetunde continues to shape the future of healthcare delivery in Nigeria and Africa through Market Doctors and Preventive Health Managers. Her work is driving positive change, ensuring that healthcare becomes more accessible and inclusive, especially for informal-sector workers.

In Interviews&profile October 25, 2024 By Esther Ijewere

Taiwo Awojoodu: Fashion Designer, Entrepreneur Redefining Style, Shining Star Award Winner

Taiwo Awojoodu is a dedicated fashion designer and serial entrepreneur with a passion for creating versatile and stylish clothing that caters to both men and women. As the founder of TML VENTURE (HOUSE OF TML), Taiwo is committed to offering high-quality, affordable, comfortable, and durable pieces that suit a wide range of styles and tastes.

Versatile Fashion for Everyday and Special Occasions

Taiwo’s expertise spans both everyday wear and custom bridal outfits, ensuring that each design is thoughtfully crafted to make customers look and feel their best. With a keen eye for detail and a deep understanding of fabrics and trends, her collections are a reflection of style, elegance, and individuality. From the selection of materials to the final stitch, each product mirrors Taiwo’s passion for fashion and dedication to craftsmanship, making her brand a standout in the competitive fashion landscape.

Honored with the Sacred Motherhood Women of Rubies Shining Star Award

In recognition of her remarkable contributions and unwavering commitment to excellence, Taiwo Awojoodu was honored with the prestigious Shining Star Award at the maiden edition of the Sacred Motherhood Women of Rubies Shining Star Awards held in May 2024. This accolade, presented by Sacred Motherhood in partnership with Women of Rubies, celebrates Taiwo’s outstanding impact in the fashion industry and her dedication to empowering women through her work.

A Testament to Drive, Creativity, and Vision

Winning this award is a testament to Taiwo’s relentless drive, creativity, and vision as a fashion entrepreneur. Her journey from building a brand to being recognized on such a platform highlights not only her entrepreneurial spirit but also her commitment to making a difference in the fashion world.

Embodying Style, Quality, and Individuality

Whether it’s a chic everyday outfit or a stunning bridal gown, Taiwo Awojoodu’s creations embody style, quality, and individuality, making her a true leader in the fashion industry and a source of inspiration for aspiring designers.

A Fashion Trailblazer with a Lasting Impact

As she continues to expand her brand and influence, Taiwo is set to leave an indelible mark, inspiring many more with her journey and achievements.

In Interviews&profile October 25, 2024 By Esther Ijewere

Priscilla Iyari: Leading Change in Brand Marketing and Women’s Empowerment

Priscilla Iyari is a results-driven Brand and Marketing Communications professional with over 14 years of experience developing and executing brilliant strategies that have built beloved brands across various industries in 16 countries. Her expertise spans diverse sectors, including financial services, sports, consumer packaged goods (CPG), technology, non-profit, consulting, and healthcare. With a passion for excellence and a keen eye for detail, Priscilla consistently drives positive bottom-line impacts and amplifies brand influence for the organizations she supports.

Current Role and Impact

Currently, Priscilla serves as the Regional Marketing and Communications Outreach Officer at FACE Coalition, where she plays a pivotal role in connecting Black entrepreneurs to funding, resources, opportunities, and wrap-around support. Her work helps scale their businesses and facilitates the creation of generational wealth. Priscilla’s commitment to empowering others is evident in her strategic approach and her dedication to fostering an inclusive business environment.

Academic Excellence and Recognition

In addition to her professional commitments, Priscilla is furthering her education by enrolling in an Executive MBA Program (double honors) at Queens and Cornell Universities. This endeavour showcases her dedication to personal growth and lifelong learning, allowing her to stay at the forefront of industry trends and best practices.

Her remarkable contributions have not gone unnoticed. Priscilla is an alumna of several prestigious awards, including the United Nations Women and UNDP International Women’s Day Award in 2023 for her outstanding contributions to Gender Equality in the Private Sector. She also received the Cannes Young Lions Award for Public Relations in France and participated in the Atlas Corps Leadership Institute for Community Development in the US. Additionally, she holds a Postgraduate Diploma in Stakeholder Management from the University of Pretoria, alongside certifications in Brand Management and Advertising.

Empowering Women through TAVS

Beyond her professional achievements, Priscilla is the founder of The Actionable Visioning Scheme (TAVS), a mentorship program that has empowered over 150 minority women (aged 25-45) across four continents in less than two years. Through TAVS, participants benefit from peer accountability, actionable resources, and tools that have led to impressive results: 70% of mentees have landed bigger career opportunities, and 88% have surpassed their annual financial goals.

A Sought-After Speaker

Priscilla’s wealth of knowledge and experience makes her a sought-after speaker. She has graced various panels, workshops, and conferences, where she inspires and motivates audiences by sharing her unique insights and lived experiences. Her ability to connect with people and convey powerful messages has established her as a respected voice in the industry.

Personal Life

Outside of her professional pursuits, Priscilla enjoys exploring the world with her best friend, Ewere, and has a soft spot for Hallmark movies. Her vibrant personality and love for adventure complement her professional accomplishments, making her a well-rounded individual committed to making a positive impact.

Conclusion

Priscilla Iyari exemplifies what it means to be a leader in brand and marketing communications. Her dedication to excellence, empowerment, and positive change sets her apart as a true trailblazer in her field. As she continues to inspire others and build meaningful connections, Priscilla is undoubtedly a force to be reckoned with in the world of business and beyond.

In Interviews&profile October 16, 2024 By Esther Ijewere

Prudence Zoe Glorious: Transforming Tanzanian Communications and Driving Social Impact Across Africa

Prudence Zoe Glorious is not your typical strategist; she is a Tanzanian visionary whose influence transcends borders. As a thought leader, strategist, and trusted advisor, she is redefining the narrative of public relations and strategic communications across Africa. Her work has touched various sectors, from youth empowerment and education to philanthropy and sustainable development.

Prudence currently wears two prominent hats: she is the Chief Executive Officer of Prudence Zoe Glorious (PZG PR)—Tanzania’s first eponymous impact communications firm, which she founded in 2020—and serves as a Strategic Advisor at The Foundation for Civil Society, where she has also practiced as an independent consultant and previously served as a United Nations advisor.

Championing the Power of Strategic Communications

With a career spanning over 11 years, Prudence has established herself as a force to be reckoned with in strategic communications, public relations, and social impact. Her expertise is rooted in her belief that public relations can be used to bridge divides, unify voices, and shape global narratives that promote wellness and social good. She has honed her skills in various facets, including impact communications, content strategy, visual storytelling, social listening, and interactive and print copywriting.

Her approach goes beyond conventional PR practices, focusing instead on creating long-lasting relationships, leveraging digital analytics, and using performance benchmarks to inform strategy. Whether it’s crafting compelling content, designing interactive experiences, or delivering powerful speeches, Prudence’s skill set is diverse, making her a sought-after advisor and thought leader in both corporate and non-profit circles.

A Versatile Author and Thought Leader

Beyond her work in communications, Prudence is also an accomplished writer. She is the author of the Children’s Book Series, Jua na Ua—a collection aimed at nurturing young minds and celebrating African heritage. Her dedication to thought leadership is evident in her previous work with The Citizen, where she contributed a weekly column on digital connectivity, shedding light on the potential of digital transformation to drive social and economic change. She has also authored a coffee table book for the International Youth Foundation & MasterCard Foundation, showcasing impactful youth stories and programs.

Philanthropy and Social Impact: A Personal Mission

Prudence’s passion for philanthropy and social impact is at the heart of everything she does. She is one of the Board of Trustees at New Life Foundation, an organization that runs a babies’ home, school, and vocational training programs for young children and mothers. With a focus on improving the lives of marginalized communities, Prudence leverages her influence to advocate for the well-being of children during their formative years and to promote agricultural initiatives as a means of enhancing youth employment and economic empowerment.

Driving Change Across Multiple Frontiers

What sets Prudence apart is her ability to seamlessly navigate different roles and responsibilities while maintaining a strong focus on her core mission—to use strategic communications as a tool for change. Whether she’s advising on high-level strategy, supporting community-based initiatives, or mentoring the next generation of leaders, Prudence’s contributions are transformative.

Her experience includes:

Strategy Development and Relationship Building: Formulating impactful strategies that drive both business objectives and social good.
Visual Storytelling and Content Management: Crafting stories that resonate across diverse audiences.
Marketing and Editing: Designing narratives that are as persuasive as they are authentic.
Social Responsibility and Philanthropy: Advancing social causes and advocating for community development.

A Visionary Leader with a Global Impact

Prudence Zoe Glorious is more than just a strategist; she is a beacon of innovation and resilience, using her platform to advocate for a world where strategic communication is a catalyst for positive change. Her passion, coupled with her extensive expertise, makes her an invaluable asset to the organizations and communities she serves.

With her remarkable journey, Prudence continues to inspire and set the standard for women leaders across Africa and beyond. Whether it’s through her groundbreaking work at PZG PR or her strategic insights at The Foundation for Civil Society, she is truly a transformative force, paving the way for a more connected and empowered continent.

For those looking to redefine what it means to be a leader in communications and social impact, Prudence Zoe Glorious is a name that stands out—a Pan-African thought leader, advocate, and change-maker who is constantly pushing the boundaries of possibility.

In Editor's Choice October 27, 2024 By Esther Ijewere

Kesiena Edafiogho Edionhon: Pioneering Technopreneur Transforming Careers in Canada

Kesiena Edafiogho, popularly known as Sena, is a remarkable example of success and resilience in the Canadian tech industry. Born and raised in Nigeria, Sena made a significant transition to Canada almost 20 years ago and has since established herself as a respected voice in the North American tech space. Her inspiring journey is marked by relentless self-improvement, impactful mentorship, and a commitment to empowering others.

From Nigeria to Canada: Building a Foundation for Success

Sena’s academic and professional background is as diverse as it is impressive. She holds a Bachelor’s Degree in Accounting from the prestigious Igbinedion University in Nigeria. After relocating to Canada, she pursued further education, obtaining a Post-Graduate Degree in International Business Management and Human Resources from Humber College in Toronto. Sena didn’t stop there—she went on to complete several advanced certifications in Project Management, Anti-Money Laundering, Business Analysis, and Leadership and Mentorship, showcasing her dedication to continuous learning and professional development.

Making Her Mark in the IT Sector

With over 15 years of experience in the IT space, Sena has consulted for some of the top banks and government offices across Canada and the United States. Her expertise spans a wide range of areas, including digital transformation, project management, and software consulting. Sena’s ability to blend strategic thinking with technical acumen has made her a sought-after consultant and a trusted advisor in her field.

However, Sena’s contributions go far beyond traditional consulting. As a digital transformation enthusiast, she’s been at the forefront of helping organizations leverage technology to achieve business goals. But her real passion lies in making technology accessible to others, particularly those from non-tech backgrounds.

Empowering the Next Generation of Tech Professionals

Recognizing the challenges faced by new immigrants and individuals transitioning into tech, Sena created an online training program tailored to support these groups. Her program doesn’t just focus on technical skills; it’s designed to provide a comprehensive understanding of the digital landscape, equipping participants with the confidence and competence to excel in the competitive tech industry.

“I believe that transitioning into tech is not just about learning to code or acquiring technical skills—it’s about understanding the ecosystem, building resilience, and having the right mindset,” Sena shared. Her holistic approach has helped over 200 students establish successful careers in tech within just four years, a testament to her impactful mentorship and training methods.

Synergy One Consulting Corporation: Creating Pathways for Success

Sena’s dedication to empowering others led her to establish Synergy One Consulting Corporation (https://synergy1cc.com/), a platform that goes beyond education to offer career mentorship and job placements. Synergy One bridges the gap for tech professionals who have the skills but struggle with securing employment—a common issue for many new immigrants and career changers. By providing tailored mentorship and connecting trainees with opportunities, Synergy One ensures that individuals can translate their skills into tangible career success.

Overcoming Challenges and Thriving

Sena’s journey is not without its share of challenges. Moving to a new country two decades ago, she faced unique obstacles that many new immigrants still encounter today—cultural adjustments, professional uncertainties, and finding a sense of belonging. But through perseverance and an unwavering focus on her goals, Sena has transformed these challenges into opportunities, becoming an influential leader and a role model in the tech community.

A Balanced Approach to Life

Beyond her professional accomplishments, Sena is also a champion of maintaining a healthy work-life balance. With three children aged 15, 11, and 9, she values family time and strives to be as present at home as she is in her professional life. Sena’s success story is not just about excelling in tech but also about nurturing a fulfilling personal life.

Looking Ahead: The Legacy of a Technopreneur

As a mentor, a technopreneur, and a consultant, Sena’s impact is felt not just in the organizations she has worked with but in the lives of countless individuals she has guided into thriving tech careers. Her story serves as an inspiration to new immigrants, aspiring tech professionals, and anyone seeking to break into a new field.

In the coming years, Sena hopes to expand her training programs and continue building Synergy One Consulting into a powerhouse of support for professionals navigating the tech industry. Through her vision and leadership, she is paving the way for a more inclusive and diverse tech community in Canada and beyond.

For those looking to transition into the tech industry or seeking mentorship in their career journey, Kesiena “Sena” Edafiogho is truly a name to know and a leader to follow.

In Interviews&profile October 4, 2024 By Esther Ijewere

Linda Osifo Stars in Patricia Bebia Mawa’s Upcoming Psychological Thriller, The Life Coach

Linda Osifo is a name that has become synonymous with grace, talent, and versatility in the Nigerian entertainment industry. Born in Benin City, Nigeria, and raised in Canada, Linda’s journey is a testament to her determination to pursue her passion for acting while embracing her roots. After moving to Canada at the age of 16, she pursued a degree in Psychology at York University, gaining insight into human behavior, a skill she masterfully applies to her roles. Now, Linda is set to captivate audiences once again as she stars in Patricia Bebia Mawa’s upcoming psychological thriller, The Life Coach. Her powerful performance in this highly anticipated film is poised to further solidify her position as one of Nollywood’s most compelling and talented actresses.

From Canada to Nollywood: A Star on the Rise

Linda’s first foray into acting came with her debut role in Family Secrets. The experience ignited her love for storytelling, and soon after, she made the bold decision to return to Nigeria to follow her dreams in Nollywood. Her big break came with the TV series King Akubueze and the long-running soap opera Tinsel, where she captivated audiences with her depth and charisma.

However, it was her role in Desperate Housewives Africa that truly put her on the map, allowing her to showcase her ability to handle complex, dynamic characters. Her performances in Fifty and Jemeji further solidified her status as one of Nollywood’s most promising talents, earning her a devoted fanbase and critical acclaim.

A Media Maven in Her Own Right

Beyond acting, Linda has expanded her portfolio into television hosting. She co-hosts the Give ‘n’ Take National Jackpot game show, where her vibrant personality and effortless charm keep audiences engaged week after week. She has also made notable appearances in major events, including presenting at The Headies, one of Nigeria’s most prestigious music award ceremonies.

Linda’s influence extends beyond the screen, as she was featured in the highly successful Campari ‘Make it Red’ campaign, showcasing her as a brand ambassador and cementing her status as a sought-after figure in entertainment and media.

The Life Coach Film

Linda Osifo will not slow down anytime soon. She is set to take on one of her most challenging roles yet in Patricia Bebia Mawa’s upcoming psychological thriller, The Life Coach. In this gripping new film, Linda stars alongside an impressive cast including Kosa Akaraiwe, who leads the ensemble, as well as Maria Frankis, Sylvain Plasse, Ifeanyi Ogwo, Nonso Obaseki, and Lori Canlas De Palas.

Fans are eagerly anticipating Linda’s performance, which promises to showcase her emotional depth, versatility, and dedication to her craft. The stellar lineup of talent in The Life Coach sets the stage for a captivating and intense cinematic experience.

As her career continues to soar, Linda remains focused on delivering powerful performances that resonate with audiences worldwide. Her story is one of perseverance, passion, and breaking barriers, and it’s clear that her star will only continue to shine brighter in Nollywood and beyond.

Stay tuned as Linda Osifo captivates us once again with her incredible talent in The Life Coach and beyond!

In Interviews&profile September 18, 2024 By Esther Ijewere

Tolulope Ola Adejumo: Champion of Hope, Advocate for Families, Storyteller of Resilience

Tolulope Ola Adejumo is a dedicated scholar and passionate advocate, driven by a thirst for knowledge and an unwavering commitment to making a positive impact in the world. With two master’s degrees already under her belt and a PhD in progress, Tolulope balances her academic pursuits with the joys and challenges of being a devoted mother to two incredible children. However, her true calling lies in a cause very close to her heart—supporting families facing high-risk pregnancies, premature births, and the struggles of neonatal care.

A Journey Rooted in Resilience

Tolulope’s advocacy is not just a profession but a deeply personal mission shaped by her own life experiences. Her journey is one of resilience and hope, grounded in her struggles as a mother who has faced the unimaginable challenges of premature births. Through her powerful storytelling, she opens the door to emotional healing, creating a nurturing space for others who have walked similar paths. Tolulope’s work is about more than just telling her story—it’s about offering solace, understanding, and a sense of unity to those facing similar battles, reminding us of the enduring power of human connection.

Tolulope Ola Adejumo — Tolulope Adejumo, Author, “The Littlest Hero”

The Littlest Hero: A Story of Strength

Her debut memoir, “The Littlest Hero,” is a heartfelt testament to her mission of spreading hope. The book recounts the moving story of her daughters’ premature births at just 22 weeks and five days, and 22 weeks and one day. Tolulope shares the emotional rollercoaster, the unexpected challenges, and the fierce determination that defined her journey as a mother. Through her honest reflections, she offers readers a sanctuary of support, filled with powerful affirmations and thought-provoking prompts. The memoir serves as a reminder that even in the darkest moments of adversity, there is room for growth and the enduring strength of the human heart.

A Life of Service and Compassion

Beyond her writing, Tolulope is deeply committed to volunteerism and community support. Her work with the Red Cross and other initiatives showcases her dedication to serving others, particularly those in need of compassion and care. Whether through her academic achievements, her advocacy, or her hands-on volunteer efforts, Tolulope’s life is a testament to the indomitable human spirit. Her journey of hope and healing continues to inspire families across the globe, as she shares the invaluable message that no one has to face their challenges alone.

In Tolulope, we find a beacon of hope, a tireless advocate for families, and a storyteller who brings the universal experience of resilience and love to life. Through her work and her words, she continues to uplift and empower, creating a legacy of compassion and strength for all who seek solace and understanding.

In Interviews&profile September 17, 2024 By Esther Ijewere

Stacy Irving: From Fashion School to Founder of Shandina Organic Hair Care

When Stacy Irving boarded the plane from Jamaica to Canada at just 10 years old, she was filled with excitement and anticipation. Little did she know, this move would set her on a path that would lead to entrepreneurship and the creation of Shandina Organic Hair Care, a business built on her personal experiences, her love for natural beauty, and her commitment to helping others reclaim their hair health.

A Jamaican Foundation

Growing up in Jamaica, Stacy learned the importance of resilience, resourcefulness, and creativity. “In Jamaica, we had to make the most of what we had,” she reflects. “We didn’t always have everything we wanted, but we learned to be innovative and find solutions.” These values became foundational in her life, especially after moving to Canada, where new opportunities and challenges awaited her.

Canada offered a different landscape—culturally, economically, and socially. “Canada exposed me to new ways of doing business and helped me understand the power of diversity, not just in people, but in ideas.” Combining her Jamaican roots with Canadian perspectives shaped Stacy into a flexible, innovative entrepreneur determined to make an impact.

From Fashion to Hair Care

Stacy’s love for creativity led her to fashion school, where she learned to channel her artistic energy. However, it was in this environment that she first experienced issues with hair health. The stress of deadlines, the constant hustle, and the rigors of daily life began to take a toll on her hair. “I struggled with thinning hair and receding edges,” Stacy shares. “It wasn’t just me—many of the women around me were facing the same challenges.”

This shared struggle became the spark that ignited Stacy’s passion for hair care. She began researching natural solutions to address these issues, diving into the world of herbs, oils, and remedies passed down through generations. Her goal was simple: to heal her own hair and empower other women dealing with the same frustrations.

The Birth of Shandina Organic Hair Care

Fueled by personal experience and a desire to offer real solutions, Stacy officially launched Shandina Organic Hair Care 10 years ago. The brand was born out of a need for natural, organic products that catered to diverse hair types and addressed issues like hair thinning, hair loss, and damage. “I saw a gap in the market,” Stacy recalls. “There were plenty of products out there, but not many that used high-quality, natural ingredients specifically designed to nourish and heal.”

Her background in fashion, coupled with her passion for natural beauty, influenced her approach to hair care. Each product in the Shandina Organic line is meticulously crafted to promote healthy, vibrant hair using ingredients that are as gentle as they are effective.

One of the standout ingredients in her products is Cupuaçu butter, a rich, natural emollient known for its powerful moisturizing and healing properties. “Cupuaçu butter has been a game-changer,” Stacy explains. “It restores the natural moisture barrier in hair, enhances elasticity, and repairs damage. It’s perfect for a wide range of hair types and helps address everything from dryness to breakage.”

Building a Community of Confidence

Stacy’s personal experience with hair loss has allowed her to build strong connections with her customers. “I’ve walked the same path they have,” she says. “I know how frustrating and self-conscious it can make you feel. That’s why I’m so passionate about creating products that truly work and providing the support people need to feel confident in their hair again.”

For Stacy, Shandina Organic is more than just a hair care brand—it’s a community. Through her products, she hopes to inspire self-care, self-love, and confidence in others. “I want my brand to help people embrace their natural beauty and take control of their hair health. It’s not just about looking good; it’s about feeling good from the inside out.”

Looking to the Future

As she continues to grow Shandina Organic, Stacy remains committed to making a lasting impact. “My goal is to create a space where people feel supported on their hair journey,” she says. “I want my products to make a real difference in people’s lives, helping them restore and maintain healthy, beautiful hair.”

Stacy’s story is one of resilience, creativity, and passion—a journey that started in Jamaica and found new life in Canada. Through Shandina Organic Hair Care, she’s empowering people to love their hair and themselves, one natural ingredient at a time.