Tag

networking

Browsing

I had an amazing experience recently I’ll like to share with you.

I was feeling a bit restless and overwhelmed with all I had to do in my job and business and I felt like there was a lot of clutter around me.

Then I did something a bit strange.

I started clearing my physical environment, my room to be more specific.

I cleaned up the whole place, rearranged the beds and wardrobe and even made preparations for a painter to come paint and set up a mini office/studio in all the new space I had just created.

It was an exciting experience for me!

From where my bed was now positioned, I could see my vision board more clearly and I was more inspired to achieve my goals.

You need to be very intentional about the experiences you create for yourself because what you see, feel and experience affects your worldviews, belief systems, the stories you tell and your ability to take massive action.

If you want to be able to make accelerated progress in your life, change your life experiences.

Another way you can change your life experiences is by traveling and going out for events in inspirational places. These experiences influence your worldviews, quality of life and the life stories you live and share.

This encourages you to be more confident in yourself and your ability to produce results.

 

About Esohe

Esohe Igbinoba is the Founder, The Global Brand Network. GBN is a brand management organization with a focus on teaching entrepreneurs the art of influential storytelling for attracting visibility and building an engaged audience so they can build profitable businesses. She helps them to achieve this through her unique system: The Influential Storytelling Formula. She has helped over 150 people in 10 countries. She helps them through her online school, GBN Business School where she offers one on one coaching programs, online courses and training programs.

You can connect with her on

Social media @queenesohe

Or send an email to esohe@queenesohe.com

Or on her website queenesohe.com

I want us to talk about 5 brand stories you should be sharing with your audience. There are 5 types of stories your brand should be sharing:

Your personal story

If you want to start a conversation with a stranger, you do one of two things:

Introduce yourself briefly and ask about the other person

Find common interests and instantly bond based on shared interests.

None of the strategies is wrong, you can employ both.

The important thing is you make sure to share parts of your personal story that resonates with your audience.

Your self-awareness story

This is keeeeeeeeeeeeeeeeeeeeeeeey

You didn’t just wake up and decide to start the niche business that you are currently working on.

Even if you’re still finding clarity about what you want to do, you can share the different insights you’ve gotten from your self-introspection.

Your growth story

As you get more aware of yourself and you grow, you need to find out what periods in your life you experienced tangible growth (in your mind, capacity or results).

Journal all these experiences and use them as often as you can in your brand stories, as long as your audience can relate to them.

 

Your result-oriented story.

This is the part a lot of us jump right on to.

It’s not a very effective strategy.

The saying holds through, ‘’I don’t care how much you know until I know how much you care’’.

Hence, you communicate your results-based story with EMPATHY.

Communicate with a shared sense of understanding of the problem and struggles of your audience and how your growth journey and key milestones achieved qualifies you as a guide to help them on their own journey.

Make it all about them.

Never about you.

You’re the guide remember?

Empower your hero to stay in the spotlight. Be the guide.

 

Your movement story

This is when your storytelling gets interesting.

You have gotten the attention and trust of your hero and you’ve shared your journey: struggles, failures, milestones, successes and how that qualifies you as a guide.

Now, you have to CLEARLY communicate the journey you are taking the hero on and how you will take him on that journey.

Introduce your movement and trigger curiosity, interest, and excitement.

Find other heroes and introduce them too to your movement.

Lead your tribe.

 

About Esohe

Esohe Igbinoba is the Founder, The Global Brand Network. GBN is a brand management organization with a focus on teaching entrepreneurs the art of influential storytelling for attracting visibility and building an engaged audience so they can build profitable businesses. She helps them to achieve this through her unique system: The Influential Storytelling Formula. She has helped over 150 people in 10 countries. She helps them through her online school, GBN Business School where she offers one on one coaching programs, online courses and training programs.

You can connect with her on

Social media @queenesohe

Or send an email to esohe@queenesohe.com

Or on her website queenesohe.com

During a Q&A interactive session with Women Of Rubies, Online marketing professional and LinkedIn Influencer, Kayode Abass talked about why it is important to be on LinkedIn and also shared some nuggets on how to get started.
He shared:
*The most important part of your LinkedIn profile is your profile
photo and your headline. It’s the first thing people use to judge if
you are worth connecting with. It creates the first impression and
first impressions last.
*Your LinkedIn profile helps you build trust. It shows you do indeed exist. 

 

*To make your profile relevant, you need to fill all your information
on your profile, you need to get your colleagues and customers to
recommend and endorse you and you need to publish contents on
LinkedIn. If you do those, people will start seeing you on their
time-limes.

*Build relationships and network on LinkedIn. Don’t wait till you’ve
been laid off from work or till you have a product and service you
want to sell. Build relationships and network before those things
happen. LinkedIn groups are a great way to build relationships and
network with people who share the same interests as you.

 

*Your LinkedIn profile is what clients and prospective employers see
when they google search your name (Go to Google.com, search for your
name and see). Recruiters and companies now fully rely on LinkedIn
instead of the old fashioned way to recruit candidates.

 

*It is possible to schedule posts for personal page and business page
using Buffer and Hootsuite. I use the two for my clients and they run
smoothly.

*LinkedIn allows you to add your other social media account links to
your profile. If you need a job, you will need to find and connect
with the right people on LinkedIn. You will need to connect with and
build relationships with HRs especially.

Its been ages since I recorded my last vlog, which is why I am super excited to bring to your attention that within the next 10 days I will be releasing a series of vlogs all aimed at helping you up your networking game. I had so much fun recording the videos, they had to beg me to leave the venue..LOL.

In the first video I decided to tackle an issue many career women have when it comes to networking…the lack of results. It’s like when you are on a diet, eating leaves and bananas all day, only to check the scale a week later and you have added 1kg! Y-E-K-P-A! Well just like dieting, there is a right and wrong way to Network and I share it all in this video…all for your viewing pleasure.

Please try and find the time to watch this series of videos as they will only be available for a limited time. You can watch the first video by clicking here 

Have you made any of the mistakes I mentioned in the video? Hit the reply button and share with me after watching the video here