What happens after people discover your work? Can they understand your value, trust your expertise and see where you belong in the conversations that matter?
These questions shaped the conversations at Women of Rubies’ Media Visibility Bootcamp 6.0, held virtually on October 17 and 18, 2026. Across two days, speakers and panelists explored the connections between personal branding, business growth, financial confidence, digital security, leadership and strategic visibility.
Convened by Esther Ijewere, Founder of Women of Rubies and Media Strategist & Brand Visibility Consultant, the bootcamp encouraged women to move from learning into action.
Day 1: Building the Foundations for Sustainable Visibility
Moderated by Dr. Oluwanifemi “Niffy” Fagbohun, Day 1 brought together perspectives on the personal and business foundations that support a visible brand.
Keynote speaker Sarah Hashem opened the conversation with an encouraging message about potential and the possibilities women can pursue when they recognise their value.
The sessions that followed connected that encouragement to practical decisions about money, business systems, marketing and showing up consistently.
Give Your Money a Purpose
Hosna Kadary shared a straightforward framework for financial confidence: know it, plan it, automate it and review it.
Her message encouraged participants to understand their financial position, give their money a purpose, choose a sustainable savings amount and review their progress regularly. For founders, the takeaway was practical: financial habits deserve the same attention as the public-facing parts of a business.
Build a Business That Can Support Growth
Ola Adeyemi brought business growth into the visibility conversation through her session on creating a business that scales.
Her contribution invited founders to consider what happens when increased attention brings more enquiries, customers and opportunities. Visibility works best when the business behind it has the capacity, systems and direction to respond.
Let Visibility Build Over Time
Linda Du contributed insights on building in public and allowing visibility to develop through continued sharing.
Her session offered a reminder that founders do not need to wait until every part of their journey feels polished before communicating their work. Useful ideas, experiences and lessons can help audiences understand the person and purpose behind a business.
Protect Your Presence and Choose a Sustainable Schedule
During the fireside conversation, Funke Ernest-Omoruyi shared practical cybersecurity reminders: use unique passwords with a password manager, enable two-step verification and verify links before clicking.
Preethi Balasubramanian encouraged participants to choose a small, repeatable content schedule they could maintain, instead of stretching themselves across every platform and becoming overwhelmed.
Princess Adetola Oluyede connected visibility to marketing strategy, encouraging founders to think about how their content and positioning support business goals and conversion.
Together, these conversations showed why a sustainable visibility plan needs security, consistency and a clear purpose.
Day 2: Using Your Voice with Clarity and Intention
Guided by moderator Tosin Ayodele, Day 2 explored authenticity, confident communication, podcasting, leadership and reputation management.
The conversations encouraged participants to think about how they want to be known and what they need to put in place as their influence grows.
Use AI Without Losing Your Voice
Hava Maloku addressed authenticity in the age of artificial intelligence, particularly in content creation.
Her message encouraged participants to use AI as support while retaining their own experience, perspective and judgment. Content should still reflect the person or business it represents. The practical lesson was to review AI-assisted work carefully and add the insights that come from lived experience and expertise.
Communicate Your Value Clearly
Cynthia Mwangi focused on communicating with clarity and confidence. Whether introducing a business, speaking on a panel or presenting an idea, professionals need to help others understand what they do and why it matters. Her contribution encouraged participants to practise explaining their value and delivering their message with greater confidence.
Let Podcasting Take Your Expertise Further
Event host and podcast coach Ejiro Osakede highlighted podcasting as a way to make ideas, expertise, experience and perspectives available to people who might never otherwise encounter them.
Her session invited participants to consider the conversations they are equipped to lead and the knowledge they could share beyond their immediate networks.
Ejiro also offered two podcast training sessions for those interested in learning more. Enquiries about the opportunity can be sent to info@womenofrubies.com.
A Special Guest of Honour: Women’s Leadership Above the Whispers
A highlight of the second day was the participation of Her Excellency, Erelu Bisi Adeleye-Fayemi, Special Guest of Honour.
The Co-founder of the African Women’s Development Fund and gender and development specialist spoke about the importance of women in leadership rising above the whispers. Her contribution brought a wider leadership perspective to the bootcamp: women’s voices belong in public conversations, and growing visibility calls for courage, purpose and a commitment to the work that matters.
Visibility, Access and Reputation
The Day 2 fireside conversation brought together Monica Kretschmer, Ibukun Omololu and Esther Ijewere.
Monica encouraged women to invest in media opportunities, explaining:
“Invest in media opportunities because visibility creates access and proximity creates opportunity.”
Her message connected visibility to relationships, networks and the conversations that can lead to new possibilities.
Ibukun reminded participants that meaningful contribution does not require being the loudest voice in the room. Intentional participation and a clear understanding of your value can help you make an impact.
Esther addressed protecting your reputation as your visibility grows. Her contribution highlighted the importance of clear boundaries, documentation and thoughtful communication, alongside a focus on relevance when building a brand.
Turning the Bootcamp Lessons into Action
The next step is to choose a lesson and put it to work.
Participants and readers can begin by:
- Updating their professional bio to explain their expertise clearly.
- Choosing a realistic content schedule.
- Reviewing passwords and enabling two-step verification.
- Identifying a relevant media platform to pitch.
- Applying for a speaking opportunity or an award for which they qualify.
- Keeping business agreements and delivery records organised.
- Sharing one useful insight from their own experience.
A manageable action, followed through consistently, gives learning a practical purpose.
Thank You to the MVBC 6.0 Community
Women of Rubies thanks our Special Guest of Honour, keynote speaker, main speakers, panelists, moderators and participants for their time and contributions. We also appreciate Naijapreneur Canada, House of PAc Media and Montreal Vendors for helping amplify the bootcamp, alongside the team working behind the scenes.
Every question, shared experience and thoughtful conversation helped shape this edition.
Continue Your Visibility Journey with Women of Rubies
Women of Rubies supports women in communicating their expertise through storytelling, visibility strategy and media outreach.
Explore how to work with Women of Rubies, discover more stories and resources on our blog, or email info@womenofrubies.com to discuss your visibility goals.
Replay update: The recordings are being prepared. Registered participants whose packages include replay access will receive their access details by email once the replays are ready.
The bootcamp has ended. The opportunity to act on its lessons continues.
