Personal Branding


The recently concluded Women of Rubies Media Visibility BootCamp proved to be a resounding success, delivering two days of empowerment, education, and valuable insights to participants. The event, which took place on the 11th and 12th of August, 2023 featured an impressive lineup of speakers and panellists who shared their expertise on personal branding, financial empowerment, media navigation, mental health, and more.

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Day 1: Empowering Women’s Journeys Begins

The Media Visibility Bootcamp

The event kicked off with a dynamic lineup on Day 1, featuring Esther Ijewere, Nora Agbakhamen, and Chichi Uchendu. Esther Ijewere’s inspiring insights on the importance of building a strong online presence set the tone for the day, followed by Nora Agbakhamen’s captivating take on storytelling. She emphasized the power of storytelling in media, underscoring the significance of connecting with audiences through compelling narratives.

Chichi Uchendu shed light on lucrative opportunities to make money from home, empowering women to harness their skills and passions for financial independence.

Day 2: Fireside Presentations and Main Sessions

The Media Visibility Bootcamp

Day 2 commenced with a thought-provoking fireside presentation featuring Nikki Porcher, Funmi Ayowole, Ariyike Akinbobola, and Mariam Muritala. Their discussions explored empowerment, mental health, having a clean media brand, and success stories. Nikki Porcher empowering talk highlighted the role of media exposure in empowering black women, motivating attendees to take charge of their narratives. while Funmi Ayowole addressed the critical intersection of mental health and media exposure, underscoring the importance of self-care and well-being.

Ariyike Akinbobola shared the importance of having a clean brand that can stand the test of time, while Mariam Muritala shared her journey of building Canada Vendors, inspiring others to pursue their entrepreneurial dreams.

The day then evolved into the main session, beginning with Tosin Ajibade’s expert advice on media navigation, she provided practical tips for effectively leveraging media platforms, and Gusi Tobby shared insights on positioning for media features, guiding participants on how to capture media attention effectively.

Brenda Okorogba closed the bootcamp with an impactful session on personal branding, urging attendees to embrace their authenticity and harness the power of consistent messaging to stand out in their fields.

The Media Visibility Bootcamp
Panellists- Ariyike Akinbobola, Funmi Ayowole, Nikki Porcher, Maryam Muritala and Moderator- Esther Ijewere

Participants expressed their satisfaction with the event, praising the diverse range of topics covered and the high-quality insights shared by the esteemed speakers. The Women of Rubies Media Visibility BootCamp left attendees equipped with actionable strategies to enhance their personal and professional lives.

For those who couldn’t participate in person, click here to gain access to the replay of the event.

We ensured that the transformative insights and empowerment could be accessed.

The Media Visibility Bootcamp


The Media Visibility Bootcamp

The meticulously organized event attracted a diverse audience of women eager to learn, grow, and connect. With a focus on empowerment, education, and practical application, the Women of Rubies Media Visibility BootCamp achieved its goal of providing a transformative experience for all participants.

For inquiries, please contact: Adeyinka- Info@womenofrubies.com

Get the Media Visibility Bootcamp recording here

Women of Rubies Whatsapp line: +1636047472

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Website: womenofrubies.com

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Maryam Muritala is a  Foreign trained lawyer with areas of specialization in Business, Technology , Copyright, Trademark law ,  and Contract Management.

She is  also an experienced Business Development Consultant.  She has  helped entrepreneurs across five continents launch successful and thriving businesses. Maryam  is the founder of  Canada Vendors a Business Development and Advertising Company using digital marketing tools to give structured visibility to businesses across Canada and the diaspora.


At Canada Vendors, they offer Business Development Consultations and Solutions, Advertise brands using digital technology, connect service providers with prospective clients, and host Business Networking Events. Between 2020 and 2022 during the lockdown, they  interviewed 255 Small businesses across various communities in Canada offering support.

Maryam Muritala is also the convener of Brand Expo, a brand visibility event that showcases the work of different brands across Canada.


She recently launched a mini-series on YouTube in 2021 titled “THE ENTREPRENEURIAL JOURNEY” spotlighting business owners across communities in Canada, so far they have interviewed entrepreneurs from Ontario, Quebec, New Brunswick, British Columbia, and Alberta.

We celebrate Maryam for her tenacity, determination, and her support for female business owners in Canada.

Follow her: @canadavendors to know more about her work.


In the article, renowed writer  Catherine  Kupta stated that in her opinion, the reason why we see so few highly successful women at the top is that women are not as aware as men are of the power of personal branding, whether it’s self-promotion, projecting confidence or strategic networking. She then gives seven tips for success based on her discussions with over 150 highly successful women.

We hope these tips make your journey to the boardroom smoother and shorter.


  1. Speak out at meetings

In general, women tend to speak up less than men in meetings and wait to be asked a direct question before they speak. While this can be polite behaviour, it can be misinterpreted. People might even think that you lack ideas or confidence or talent. You have to learn to join the business conversation and confidently express your ideas if you want to be successful.

  1. Stay “on brand”

Highly successful women know what they stand for and are authentic and consistent in the way they present themselves at every touch point too, whether it’s participating in meetings, leaving a succinct voicemail message on the phone, composing an email or attending corporate events.

  1. Don’t under-market yourself.

Humility may be a virtue but women can take it too far! One global study of male and female leadership found that most women tend to downplay their accomplishments, while men tend to promote their accomplishments. Highly successful women don’t leave career success to chance. They learn how to promote themselves and figure out a way to do it that’s authentic and effective. After all, if you don’t market yourself, who will?

  1. Fake it until you make it

Women are notorious at feeling that they’re not ready for a new assignment or promotion unless they can check off every box in the skill set required for the position. Highly successful women often tell me that they forced themselves to go after stretch assignments even if they weren’t ready. Sometimes you need to “fake it until you make it,” to get over the initial jitters and until you feel confident in a new role.

  1. Be visibility minded

Many women are visibility challenged and are not well-known outside of a very small network. Talent is important, but visibility separates those who are wildly successful from those who are just doing okay. That’s because there is a “visibility premium.” If you’re well-known, people think you are better than others who are not so well- known. She must be good because she’s well-known in the company is how the thinking goes.

  1. Pay attention to style

Women are scrutinised more in the business world, so you might as well turn it into an advantage! Realise that your clothes, hairstyle, office, even your make-up convey “messages” to others. You want to convey the right message for your organisation but have your own style. For most career women, there’s one important message your image must convey; you must project authority.

  1. Take a power pose

Poses such as standing tall, leaning in towards others or expansive hand gestures convey high power. Crossing arms across your chest or crossing your legs convey low power. Highly successful women try to use high power poses to underscore the words that they use.

Source: Source: Catherine Kaputa at http://www.hrzone.com