i, I’m Oye and I’m the founder of Oye-Ebony Beauty Emporium. I started Oye-Ebony in 2014 as a side hustle while working as a Customer Care Executive with a Telecommunications company in Nigeria. I wanted an additional source of income but also realized how the women in the call center cared less about how they looked. I also noticed I always got a lot of good compliments about how I look and that’s how I became their beauty plug. I started a blog where I shared beauty tips and did some reviews on beauty products that I come across and love too.

We live in a time where people think the most expensive products are the most effective but I know that’s not true. I’ve been in the beauty industry for almost 7years and it’s made me realize that women need guidance to help make the right beauty choices. Our online Beauty Consultant is available to make every shopping experience easy. I launched this e-commerce site to showcase the best and affordable local and international beauty brands for beauty enthusiasts on a budget but the vision is bigger than that.
Oye-Ebony Beauty Emporium is committed to helping women prioritize inner beauty while they shop for products to enhance outer beauty. True beauty is not only about one’s appearance to the outside world but how you feel inside.

Welcome to Oye-Ebony Beauty Emporium- Beauty is in you…


Oye-Ebony Beauty Emporium is an e-commerce platform, focused on trendy and pocket-friendly local and international beauty products. The platform is the destination for an amazing range of exciting and effective beauty brands (Local and International). The Nigerian beauty industry is filled up with skincare and hair care brands that are undiscovered locally and we want this platform to showcase them.
Founded in 2014, Oye-Ebony Beauty started as a mobile and Instagram store catering for beauty enthusiasts on a budget.
“Outer beauty attracts, but inner beauty captivates” – Kate Angell

Wearing makeup everyday without removing them properly tends to block skin pores causing constant breakouts and blemishes that dull and age the skin giving it a lackluster appearance.

For days when there’s no need to wear makeup, the skin should be cleansed, moisturized and left to breathe but if you must wear makeup, ensure to remove every bit of it and replenish the skin of the stripped moisture.

For ladies who tend to wear makeup everyday or often, note that these listed bits should be done often.

1. Deep cleansing

After using a makeup remover, take the residue off with a deep cleansing astringent or a facial wash that totally gets rid of leftover makeup to make sure the pores are thoroughly clean and closed.

Whether you wear a lot of makeup daily or every other day, this step is extremely important.

2. Exfoliation

Exfoliation essentially helps to reveal newer, softer skin by getting rid of dead skin cells that build up over time. When dead skin cells are not removed, the skin pores get blocked, it loses its shine and brightness so this is an essential part of skin routine and especially when you wear makeup often.

This can be done weekly to ensure the skin is not unnecessarily stripped of moisture.

3. Facials

Getting regular facials done by professionals is a must do periodically to make sure the skin stays in great shape. Opt for facials specially tailored to suit your skin; a professional is always in the best position to do this.

4. Serum (For rejuvenation)

In between getting the skin cleansed, treated catering to it overnight is also a must. Make sure that after the washes and cleansing every night, it’s replenished using products that work on it (the skin) even while you sleep.

5. Sun Protection

Whether you wear makeup daily or periodically, ensure you have sun protection always. Use moisturizers, makeup etc with enough SPF (sun protection).

Credit: pulse.ng

The crowded terrain of the make-up industry following the popular cliche that “Everybody is now a makeup artist” has definitely not slowed down those who have taken it upon themselves to create a legacy in the beauty industry. The Nigerian beauty industry is undoubtedly  massive and has continued to grow as a result of makeup artists that have proven to be exceptional and excellent. These makeup artists come in to make their mark, create a name for themselves and stand out of the crowd and are constantly pulling amazing traffic to the makeup world.

So whether you are a celebrity or not and you are looking for the best of the best or just to keep up with the trend, in no particular order, here are 5 skilled female Make Up Artists you should know in Nigeria:

1. Banke Meshida Lawal, popularly known as ‘Bmpro’.
The CEO, BMPRO Makeup, is one of the biggest brands in the Nigerian make up industry, with over 400k followers on Instagram. Being the highest followed IG make-up artist in Nigeria, she is on speed dial of first ladies and wives of billionaires, celebrities and stars in the country. She is described as the queen of Make Up Artists, having worked with several top celebrities as clients. With over a decade in the beauty industry that started as a hobby from her days at the University of Lagos, she doesn’t come cheap at all. She has successfully created a name for herself, evident in the numerous awards she has won over the years.

2. Lola Maja Okojevoh, CEO ‘Sacred Beauty’.
Lola Maja is highly reputed for not just bridal or facial make-up, but “Special Effects” in addition to eyebrows and eyelashes visual. She started working as a make-up artist at age 14 and has since grown into a brand. She launched her lashes range “Sacred Lashes” in 2010 which later metamorphosed into “Sacred Group of Companies” and has won several awards for tricks she has used in the visual, film and theatre world. She is a massage therapist, beauty tutor, spa and cosmetics brand consultant, has worked on several music videos, tv series, fashion events and films. Creating a name for herself in a rare part of the make-up world is why she is popular.

Well done Lola!

3. Adetola Anita Adetoye, popularly known as “Anita Brows”
The creative director of “Anita Brows Beauty”, started makeup as a hobby and self –taught herself through “Youtube” by posting pictures and videos of her work on social media which attracted potential customers to her services ranging from wedding ceremonies , television commercials, photoshoots and many more. Her star studded clients include the likes of Tonto Dikeh, Toke Makinwa, Annie Idibia and many more. Over the years, she has created a name for herself and was recently listed as a game changer in Forbes 25 under 25 list.

4. Elaine Shobanjo, Make UpArtist Extraordinaire, Funder of ShoMya
Elaine Shobanjo is one of the most talented ladies in the Makeup business, and she has caught our attention by how she has managed to move from working in the financial sector in London to pursuing a career in makeup artistry. She is often regarded as beauty and brains as she topped her class studying Economics and later Finance before quitting and delving into make-up. She has somehow managed to combine motherhood and a career successfully. Despite being armed with degrees from the world’s most prestigious institutions she chose an unusual path and decided to pursue her passion. She has worked with several celebrities, a beauty consultant for Television and has won several awards excelling in the Makeup world.

5. Omontese Akhethuamen , CEO “BeautyCook Studio”
Omontese Akhetuamen is a make-up artist with an edge. Her studio, established in 2005 managed to bring in a one-stop centre for beauty matters, skillful in the art of gele-tying and hairdressing, her brand specializes in hair, make-up and beauty- products. She is one of the most followed make-up artists on Instagram and has managed to make a name for herself in the past decade by making up several celebrities and having them as clients. So for your one shop look, Omontese’s beauty studio has got you covered and we love a woman who knows her onions, walk in and walk out looking it all!

Source: Women4Afria

Choosing the right foundation could be extremely tricky and overwhelming, especially as a makeup beginner or if one decides to try a new product. There is the problem of not just choosing the right shade but also choosing a foundation that matches one’s skin type. The foundation is to help one’s skin look best and not to look like one has layers of makeup on.

Here are 4 steps to choosing the right foundation to give one’s makeup a flawless finish:

Finding the Best Foundation for Your Skin Type

The first and most important step to choosing a foundation is to find one that matches your skin type. Each skin type has a particular type of foundation that matches it and works best for it, hence it prevents having a face that it has makeup layered on it. For oil-free skin prone to breakouts, using a thick foundation or one that has a lot of moisturisers could make the skin even oilier. As such, people with acne prone skin should stay away from heavy pancake foundations that could clog the pores. Instead, use a lightweight foundation with salicylic acid whose formulas can reduce or to some extent, prevent breakouts.

Liquid foundation is precisely the best type of foundation or dry skin. While some mineral based powder foundations can nourish the skin, they typically aren’t the best foundation choice for dry skin. Rich creamy foundations work very well with dry skin. For oily skin, matte foundation is the best fit as they would prevent the makeup from breaking.

Matching one’s complexion and colouring
Figuring one’s skin tone is the first step to matching one’s foundation to one’s complexion. Undertone differs from skin colour or tone, while one’s skin colour might change, the undertone remains the same. Undertones could be warm, cool or neutral. In addition to pigment or colour, foundations also have cool, warm or neutral tones. To effortlessly blend one’s foundations seamlessly, it needs to work with one’s undertone. Foundations often come in three shades; fair, dark and medium. For each shade, there is also a range of undertones; cool, warm and neutral. The goal is to find the right shade with the right undertone.

Ensure to Test out Foundation Shades before Buying
Often, buying foundation online is not advisable especially if one has no idea of one’s foundation shade or trying out a new product. To avoid buying a wrong foundation, it is important to test out different foundation shades before buying or better still, visit stores for recommendations. Foundations could look different in a bottle as opposed to when on the skin. Also, these stores have a wide array of options that allows one to choose from. It is important to do test patches before choosing a foundation shade. However, there are rules to this.

For under-exposed faces, the chest is a good option for selecting the foundation shade. The jawline is one of the most common areas for doing a foundation patch test. This is a good way to ensure the foundation matches one’s neck. Note that the skin on the arm or hands is not a good place for a foundation patch test. This is because, more often than not, the skin on one’s face differs in colour and texture from that of the hand. Also, try to see how well these shades look in natural light as opposed to the fluorescent lighting of most makeup stores. Finally, ask for a second opinion from the makeup professionals manning the counter.

Getting the Right Look
The choice of a foundation can make or break a look. Because of this, it is necessary to choose one that matches one’s needs and style. Lightweight water-based liquid foundation gives a luminous glow, an oil-based foundation with moisturiser gives a nice dewy glow and a matte finish can be gotten using matte liquid, matte powder or a mousse foundation. Also, take into consideration the weather and environment, if one’s plans include physical exertion or humid weather, then a water-resistant or sweat-resistant foundation is best. For fluorescent lighting, a foundation with a little warmth is best and for long events, a matte foundation works best.

Source: OREORITSE TARIEMI for Guardian

Hello, ladies! We bring to you 7 makeup hacks and tricks that you really need to know. The hacks will save you time and money. Leggo!


For Fuller lashes:

Dust some transculent powder on your lashes between coats. It will make your lashes fuller.


Remoisturize your mascara

Don’t throw away your dried up mascara. Instead, add a few drops of saline solution to it. It will make it moist. If you don’t have saline solution, pour few drops of hot water.


How to avoid lipstick smudge on your teeth

After applying lipstick on your lips, put your finger in your mouth, close your lips around your finger and then pull it out. The excess lipstick will get on your finger, and not on your teeth.


Make your own lipgloss

Don’t throw away your broken eye shadows. Crush the eye shadow into powder, then mix with petroleum jelly to make your own lip gloss.

How to make your lipstick last longer

Put on a coat of lipstick, then lay a tissue across your lips. Dust transculent powder on, to make the color set so it stays on longer.


How to make your eyes appear bigger

Sweep your mascara towards your nose, instead of upward. It will make the lashes look fuller and makes your eyes look bigger.


Use a spoon to achieve a perfect winged eyeliner

Press the rounded side of the spoon against your eyelids, and move the spoon outwards to create the winged effect as you draw.



Photo credit: google

In Nigeria, the beauty industry has grown by leaps and bounds. A report by Euromonitor projected the Nigerian beauty and wellness market to value about $3 billion in 2017. Beyond the figures is an amazing woman, Mrs Tara-Fela Duroye who pioneered the beauty industry in Nigeria.According to a report by  Festus Iyorah .

In the late 90s, just after Nigeria’s return to full democracy in 1999, civilization had taken its toll on every sector: the telecommunication sector was booming, the banking sector had already earned the trust of Nigerians, the entertainment industry featuring the likes of Tony Tetuila, The Remedies and The Plantashun Boiz, was the rave of the moment mix.

No one talked about the beauty industry. It was left bare, untapped. No one noticed or saw prospect in it except a 20 year-old law student, Tara, who at that time was juggling the demands of law school with an overlooked, untapped beauty business no one believed in. Then she launch her start up, house of Tara with little capital and of course no studio.

From Oprah Winfrey to Nigeria’s Folurusho Alakija every entrepreneur’s have experienced myriads of challenges while building their businesses. Ms Durotoye case was not different. In the beginning, the main challenge tempting to rip off her dream, her vision was getting a space to operate; a makeup studio that would see to the demands of customers. At first she started from her living room, a makeshift studio where she did test make up for her customers. Sometimes, she would go from house to house to do make up for brides until 1998 when she finally opened her first studio, a rented boy’s quarter.

“I rented a location because I felt a need that some of my brides coming to my home needed more privacy while I did their test makeup,” she said in an interview.

In 1999 she launched the first ever bridal directory and in 2005 she established the country’s first makeup school, launched the Tara Product line and hosted Nigeria’s first Make-up conference in 2014.


Close up: Who’s Tara Fela-Durotoye

Tara Fela-Durotoye is the Creative Director and CEO of House of Tara International. Aside from being a certified lawyer, she recognizes the need for self-improvement, updating herself in the beauty industry by pursuing a course tied to make up at Charles Fox, Convent Garden, London.

In the early months of the year, March, 6, 1977, Tara was born in Lagos into the family of John Ejegi Sagay and Felicia Omaghomi. She started her elementary education at Command Children School, Victoria Island and was offered admission at Nigeria Navy Secondary School, Ojo. From there she proceeded to Lagos State University where she bagged a degree in Law.

In a society where the quest for pursuing white collar job is rife, one would expect Mrs Tara to be in the chambers, pursuing a vision related to her course of study, law.

But she didn’t.

Today, House of Tara has built an empire in the beauty industry with franchise spread across Nigeria and West African countries of Senegal, Ghana and Benin Republic. She has won many awards and recognition including Forbes Young Power Women in Africa, the World Economic Forum’s Young Global Leaders, and the Future Awards Young Person of the Year and Young Entrepreneur of the Year among other awards.

In December 2016, she was recognized by the Committee of Wives of Lagos State Officials (COWLSO) as the Inspirational woman of the year. The award recognizes pacesetters in Lagos state irrespective of their tribes or ethnic affinities.

Her work and profile has been profiled on several international platforms including the New York Forum Africa (NYFA), France 24, Bloomberg and CNN African Voices, a weekly show that highlights Africa’s most engaging personalities.


House of Tara: More than a brand

Today, House of Tara International has become a household name in the developments of makeup, perfume and accessories created to meet the needs of Africa’s booming beauty market. With over 3,000 representatives and over 20 stores, House of Tara competes with international brands like MAC and Maybelline.

Furthermore, House of Tara brands promotes Nigeria’s culture and inspiration to young people. Mrs Fela Durotoye has gone beyond creating a unique brand to inspiring young African women. She believes African young women should be trained and mentored.

“For us, our brand is one that promotes our culture, ethnicity and language. It is also a brand that has empowered young women for financial independence,” she told Nigeria’s BusinessDay in an interview.

This birthed the Nigeria’s first make up school, the House of Tara Makeup School founded in 2007. The school has trained over 3,000 female graduates who are active players in African beauty industry.

Few years after establishing the Makeup school, Tara launched the Tara Product line, a brand that promotes ethics and ethnicity, by empowering young women for economic independence without moral compromise. The Tara Product line comprises a range of professional toolkit including eye shadows, eye liners, powders, lip gloss and foundation.

Beyond House of Tara Makeup School, Tara initiated the Tara Orekelewa beauty representative initiative. This initiative which seeks to make young women financially independent succeeded in empowering young ladies, about 4000 ladies in the tertiary institution.

Recently, she started the Tara Fela Durotoye series, a concept initiated by her mentor, Mrs. Ibukun Awosika. The series was inspired by the fact that Mrs Awosika had seen the impact that the time she’d spent with Ms Durotoye had, so, she felt that there is a need to mentor more young women—to shape their purpose in life, how to be successful at work, how to make the right choices for a spouse and tips on wealth creation and management.

“One of the greatest things about the TFD series is that we are “Paying it forward”. If you have attended in the past, you are encouraged to pass on the teachings to a group of younger women in your network to create a ripple effect,” she said in an interview last year.

Source:  LeadingLadies Africa

Florence Adepoju worked on make-up counter in Lakeside Shopping Mall in Essex, when she was just 17 and studying for her A-levels at sixth-form college.

She noticed the lack of make-up suited to darker skin tones, so she decided to start her own makeup line one day.

She later studied Cosmetic Science at the London College of Fashion, where she did her dissertation on how colour affects different people’s perception of lipsticks.

As part of her dissertation, Florence put together a business plan and social media campaign. This eventually helped her to apply for a business grant from the college, which she used to set up a business.

She launched MDMflow, a lipstick line of bold, bright, highly pigmented colours designed to suit black women.

MDMFlow takes its inspiration from the mid-nineties to early-Noughties hiphop videos that Florence grew up with, and features a range of lipsticks in richly pigmented shades of black, blue, orange and pink.

Florence’s lipstick line which started producing from her parents’ garden shed is now being stocked in Topshop.

In an interview with FEMAIL she says:

‘I was struck by the lack of choice there was for women with darker skin,’

‘Brands would bring out limited-edition capsule collections, but none of the make-up would suit me; the foundation wouldn’t be dark enough or the lipstick wouldn’t be bright enough. I always found it disappointing.’

‘I worked at Space NK throughout university, and people were always requesting shades like blue, but there weren’t many on the market,’ Florence said.

‘They’d see people like Rihanna wearing crazy colours and they’d want to copy her.’