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Amidst the ever-changing landscape of business, the sustainability of a brand stands as a linchpin for enduring success. For women entrepreneurs and leaders, the journey toward building a sustainable brand extends far beyond mere profitability. It embodies the aspiration to forge lasting impacts, nurture meaningful relationships, and catalyze positive societal transformations. Here at Women of Rubies, we are steadfast in our commitment to empowering women, not only to construct thriving brands but also to effect tangible change on a global scale.

Here are 5 ways to build and sustain your brand, including leveraging media visibility;

Building a Strong Foundation

The journey towards brand sustainability begins with laying a strong foundation. At Women of Rubies, we provide women with the tools, resources, and support they need to establish a solid groundwork for their brands. From strategic planning to market research and brand positioning, we guide women through every step of the branding process, ensuring that their businesses are built on a strong and resilient foundation.

Authenticity and Integrity

In a world where authenticity is increasingly valued, maintaining integrity is essential for brand sustainability. At Women of Rubies, we emphasize the importance of staying true to oneself and one’s values in all aspects of branding. Whether it’s in the products and services offered or the messaging and communication strategies employed, authenticity and integrity are at the core of sustainable branding.

Community and Collaboration

Building a sustainable brand is not a solitary endeavor; it requires the support and collaboration of a strong community. At Women of Rubies, we foster a supportive and inclusive community where women can connect, collaborate, and uplift one another. Through networking events, workshops, and mentorship programs, we provide women with opportunities to learn from each other, share experiences, and collaborate on projects that drive positive change.

Embracing Innovation and Adaptability

In today’s fast-paced world, innovation and adaptability are key drivers of brand sustainability. At Women of Rubies, we encourage women to embrace innovation and stay ahead of the curve in their respective industries. Whether it’s adopting new technologies, exploring creative marketing strategies, or adapting to changing consumer preferences, we empower women to innovate and evolve their brands to meet the demands of a dynamic marketplace.

Social Impact and Corporate Responsibility

True brand sustainability goes beyond financial success; it encompasses social impact and corporate responsibility. At Women of Rubies, we encourage women to use their brands as vehicles for social change and philanthropy. Whether it’s through sustainable business practices, community outreach programs, or partnerships with social causes, we empower women to make a positive impact on the world and leave a lasting legacy.

Conclusion

At Women of Rubies, we believe that every woman has the potential to build a sustainable brand that not only thrives in the marketplace but also makes a meaningful difference in the world. By providing women with the tools, resources, and support they need to succeed, we empower them to create brands that are not only financially successful but also socially impactful and culturally relevant. Together, we can build a future where women-led brands are at the forefront of positive change and innovation.

Join Women of Rubies today and embark on a journey towards building a sustainable brand that leaves a lasting legacy.

In a world where media visibility holds immense power, Black women are rising to the forefront, shaping narratives, and leaving an indelible mark on the global stage. From the USA, Ghana, Nigeria, Kenya, Zimbabwe and Uganda to Canada, these remarkable women have leveraged their platforms to sustain their brands while inspiring countless others along the way. Let’s celebrate their achievements and the impact they’ve made across continents.

Oprah Winfrey (United States)

A pioneer in media and philanthropy, Oprah Winfrey‘s influence knows no bounds. From her groundbreaking talk show to her multimedia empire, Oprah has used her platform to uplift and empower millions worldwide. Her commitment to authenticity, empathy, and social change has cemented her as one of the most influential figures in modern media history.

Chimamanda Ngozi Adichie (Nigeria)

Renowned for her thought-provoking writing, Chimamanda Ngozi Adichie has become a literary icon. Her novels, including “Half of a Yellow Sun” and “Americanah,” explore themes of identity, feminism, and cultural heritage. Through her TED Talks and essays, Adichie continues to spark vital conversations on race, gender, and representation.

Naomi Osaka (Japan/Haiti)

With her exceptional talent and unwavering advocacy, Naomi Osaka has transcended the world of tennis. Born in Japan to a Haitian father, Osaka has used her platform to amplify important issues, from racial injustice to mental health awareness. Her courage and resilience inspire a new generation of athletes and activists alike.

Danai Gurira (Zimbabwe/United States)

Best known for her roles on stage and screen, Danai Gurira is a force to be reckoned with. From her portrayal of Michonne in “The Walking Dead” to her award-winning play “Eclipsed,” Gurira’s work highlights diverse narratives and complex characters. As a playwright, actress, and activist, she continues to break barriers and inspire audiences worldwide.

Thando Hopa (South Africa)

Thando Hopa‘s presence in the fashion industry is both groundbreaking and inspiring. As the first woman with albinism to grace the cover of Vogue, Hopa challenges beauty standards and promotes inclusivity. Her work as a model and lawyer advocates for representation and diversity, empowering others to embrace their uniqueness.

Joselyn Dumas (Ghana)

Joselyn Dumas has made a significant impact on Ghana’s entertainment industry through her versatility as an actress, TV host, and media personality. With appearances in numerous Ghanaian and Nollywood films, as well as hosting popular television programs, Dumas has maintained a strong presence in the media landscape. Her authenticity, charisma, and dedication to her craft have earned her a loyal following and established her as a prominent figure in Ghanaian media.

Leïla Slimani (France/Morocco)

Leïla Slimani’s impact on global literature cannot be overstated. The French-Moroccan author has garnered international acclaim for her thought-provoking novels exploring social and cultural issues. Slimani’s work challenges conventions and pushes boundaries, sparking essential conversations about race, class, and gender dynamics in contemporary society.

Caroline Mutoko (Kenya)

Caroline Mutoko is a prominent media personality in Kenya, known for her work as a radio presenter, TV host, and social commentator. With her bold and outspoken style, Mutoko has sustained her brand through consistent visibility in the media landscape. She has used her platform to advocate for social issues, challenge stereotypes, and empower women in Kenya. Mutoko’s influence extends beyond traditional media, as she is also active on social media platforms, where she engages with her audience on a wide range of topics. Her impactful presence in Kenyan media has earned her recognition and respect as a leading voice in the country.

Trey Anthony (Canada)

Playwright, author, and television producer Trey Anthony is a trailblazer in Canadian media. Best known for her groundbreaking play “da Kink in my Hair” and her work on the television series “Da Kink in my Hair” and “How Black Mothers Say I Love You,” Anthony’s storytelling celebrates the complexities of Black Canadian identity. Her contributions to Canadian theatre and television have paved the way for greater diversity and representation in media.

Flavia Tumusiime (Uganda)

Flavia Tumusiime is a prominent media personality in Uganda, known for her work as a radio presenter, TV host, actress, and entrepreneur. With her engaging personality and versatile talent, Tumusiime has sustained her brand through consistent visibility in the media industry. She has hosted various popular TV and radio shows, showcasing her skills as a presenter and entertainer. Additionally, Tumusiime is actively involved in entrepreneurship, with ventures in the fashion and beauty industry. Her influence extends beyond media, as she also uses her platform to advocate for social causes and empower youth in Uganda. Tumusiime’s dedication to her craft and her commitment to making a positive impact have earned her recognition and admiration in her home country and beyond.

These ten Black women from diverse backgrounds and disciplines exemplify the transformative power of media visibility in sustaining personal and professional brands. Through their creativity, resilience, and unwavering dedication to their craft, they continue to inspire and empower others to make their voices heard on the world stage.

Media V

In conclusion, the stories of these remarkable women underscore the power of media visibility in shaping personal brands and driving positive change. At Women of Rubies, we recognize this potential. Join our upcoming media visibility bootcamp to learn how to leverage media platforms effectively and amplify your impact. Register here and shape the future with us.

Let us celebrate and uplift these trailblazers as they pave the way for greater representation, diversity, and inclusivity in media and beyond.

With love and solidarity,

As the Women of Rubies Media Visibility BootCamp 3.0 continues into its second day on April 7th, participants can anticipate another lineup of exceptional speakers poised to share their insights and experiences. Let’s take a closer look at the profiles of the speakers who will grace the virtual stage:

Tope Mark-Odigie: Empowering Financial Independence Through Real Estate

Media Visibility Bootcamp 3.0

Tope Mark-Odigie is a visionary leader, harnessing entrepreneurship to propel societal progress. With a firm conviction in real estate as a pathway to financial prosperity, she advocates for good governance to foster opportunities for Nigerians. As the CEO of REB360, Tope pioneers initiatives that empower individuals through real estate, while simultaneously leading WIRE Africa to champion women in the sector. Inspired by influential women such as her mother, Ibukun Awosika, and Oprah Winfrey, Tope endeavors to demystify financial management through initiatives like the “Game of Money” conference, empowering individuals to attain financial independence.

Katrice Bent: Championing Financial Empowerment Through Education

Media Visibility Bootcamp 3.0

Katrice Bent, founder of Katrice Justice, empowers individuals to take control of their finances through accessible education. Since its 2022 inception, her brand offers digital content, speaking engagements, and personalized guidance, facilitating financial freedom. Katrice’s journey began at 12, selling Avon products, and by 14, she owned a photography business. Recognized for her entrepreneurship in 2017, she received an award from the Jamaican Ottawa Community Association. With a strong online presence and commitment to excellence, Katrice continues to positively impact lives, driving toward a future of financial empowerment.

Fola Adegoke: Reshaping Cybersecurity Through Empowering Vision

Media Visibility Bootcamp 3.0

Fola Adegoke, Founder of Winfinite Consulting, is reshaping cybersecurity with her empowering vision. Her journey from Nigeria to Canada fuels her mission to prepare professionals for success in the industry. With a knack for problem-solving and a supportive upbringing, Fola is dedicated to bridging the skills gap. Winfinite Consulting offers hands-on training, leading to numerous success stories and award nominations. Despite challenges, Fola remains committed to staying updated and advocating for gender inclusion in cybersecurity. She’s enhancing efficiency at Winfinite with automation and a Learning Management System.

Dr. Kelechi Okoro: Driving Positive Change Through Health and Education Initiatives

Kelechi Okoro

Kelechi Okoro, an accomplished medical doctor and advocate for the SDGs, leads impactful initiatives focusing on health, education, and gender equality. As the convener of the “Pay Attention to Her (PATH)” project under Heal for Africa Initiative (HFAI), she addresses menstrual and reproductive health in underserved communities. PATH includes programs like “PATH Rural Woman,” empowering women with education and skills, and “PATH School Girl,” promoting menstrual hygiene and girl empowerment. Through these initiatives, Kelechi is driving positive change, fostering health, confidence, and empowerment in communities across Africa.

Damilola Ajibade: Amplifying Immigrant Stories and Entrepreneurial Success

Damilola Ajibade, originally from Nigeria, transitioned to Canada as a Permanent Resident, bringing her a wealth of experience as a Channel and Business Development Manager in the ICT industry. Recognizing a need to amplify immigrant stories in her new community, Damilola immersed herself in storytelling, culminating in creating “The Journey Amplified,” a television show spotlighting immigrant experiences on Rogers TV. Concurrently, she aids aspiring entrepreneurs in navigating essential business information, showcasing her commitment to fostering entrepreneurial success. Named one of Canada’s Top 100 Black Women to Watch in 2023, Damilola’s accolade underscores her pivotal role as a supporter of immigrant communities and a catalyst for entrepreneurial growth.

As the Women of Rubies Media Visibility BootCamp 3.0 continues, participants can expect to glean invaluable insights and inspiration from these remarkable speakers. Stay tuned for more updates and highlights from this empowering event!

Media Visibility Bootcamp 3.0

Grab your ticket here

Women of Rubies, a renowned platform dedicated to celebrating and empowering women, is excited to unveil the lineup of distinguished speakers for its highly anticipated Media Visibility BootCamp 3.0. Scheduled for April 6th and 7th, this transformative event promises invaluable insights to all attendees.

Among the esteemed speakers for the BootCamp are; TV Host and Wealth Creation Coach, Tope Mark-Odigie; Financial Educator, Katrice Justice; Fashion Creative Director, Nike Kay-Okunubi, and Career and Transition Coach; Chekwube Uchea, among other industry experts. Each speaker brings expertise in media visibility, offering strategies to elevate personal and professional brands.

Joining them are six additional speakers, including Damilola Ajibade, founder of The Journey Amplified, Fola Adegoke, founder of Winfinite Consulting, Chiddie Anyasodo, Relationship Coach, Dr. Kelechi Okoro, Health Influencer and Medical Doctor, Checkwube Uchea, Career and transition coach, Ruth Aliu, Founder of Techity Consulting, and Erica Tiwaa, digital marketer and content creator.

The two-day event will feature insightful sessions and fireside chats conducted via Zoom, covering personal branding, storytelling, and leveraging digital platforms. Early bird tickets are available until March 14th, with Rubies Collective members receiving an extra 15 percent off. Membership details can be found at womenofrubies.com/RubiesCommunity

“We are thrilled to bring together such an exceptional lineup of speakers for our Media Visibility BootCamp 3.0,” says Esther Ijewere, Founder of Women of Rubies. “Our goal is to empower women with the knowledge and skills they need to thrive in today’s media-driven world. With the expertise and guidance of our speakers, attendees will leave feeling inspired, informed, and ready to take their visibility to new heights.”

Don’t miss this opportunity to learn from industry leaders and connect with like-minded professionals at the Women of Rubies Media Visibility BootCamp 3.0. Register now to secure your spot and embark on a journey toward greater visibility and impact.

Read about MVBC 1.0 here and the second edition here

Subscribe and watch MVBC videos on our YouTube channel here

Grab your MVBC 3 ticket here

For enquiries; email – mediabootcamp@womenofrubies.com

The Women of Rubies Sip and Network event held on February 25th, 2024, at the prestigious Naijajollof Downtown Toronto Event Center, was met with resounding success.  The event brought together a diverse group of remarkable business owners from across Ontario for an evening of inspiration, networking, and empowerment.

The event featured esteemed speakers including Nkechi Ahanor-Wilson, Funmi Ayowole, and Chichi Okichie, who captivated the audience with their insights and expertise. Funmi Ayowole, as the first speaker, delved into the importance of emotional wellness for women, the significance of maintaining a healthy routine, and the practice of mindfulness in daily life. Chichi Okichie shared invaluable insights on the underutilized potential of Facebook for business owners, emphasizing its role in enhancing media visibility and brand recognition.

Sip and Network
Nkechi-Ahanor WIlson speaking

Nkechi Ahanor-Wilson, the founder of the successful hair brand Cacosa Hair, shared her journey of transforming pain into passion and profit, highlighting the importance of setting healthy boundaries as business owners to foster growth and prevent exploitation.

Sip and Network Toronto

The event also featured an enlightening interview conducted by Esther Ijewere, the founder of Women of Rubies, with Beauty Obasuyi, the founder of Naijajollof and a real estate expert. Beauty shared the inspiration behind her business, which began in 2018 and has since expanded to six locations across Canada. She also revealed the motivations behind her Guinness World Record attempt for the longest cooking hours, which lasted for an impressive 18 days.

Sip and Network

Attendees had the opportunity to engage in networking sessions, facilitating connections and knowledge sharing among participants. Nike  Kay -Okunubi expressed her newfound understanding of the importance of boundaries and intentionality in networking, while Julia Biebem of Grandieu Event felt inspired by Nkechi’s session and aims to apply the lessons learned to enhance her business endeavours. Angela Ikogho of Wraptuckmore stressed the significance of assertiveness and the ability to say no in navigating business challenges. 

The event, expertly compered by Blessing Timidi Digha, a community development advocate and content creator, was attended by notable business owners and entrepreneurs who left feeling empowered and motivated to pursue their goals.

Esther Ijewere, the convener of the event, expressed her delight at the overwhelming success of the inaugural live event in Canada, affirming the Sip and Network movement’s commitment to empowering women to embrace their uniqueness. She looks forward to future events that promise to be impactful and value-driven.

For media inquiries or further information, please contact: event@womenofrubies.com

To learn more about our activities, join our Rubies Collective Community; womenofrubies.com/Rubiescommunity

To be one of the first to receive news about our next event, join our mailing list here

Elevate your media presence and enhance your brand visibility by registering for the Women of Rubies Media Visibility BootCamp 3.0. Don’t miss out on this opportunity to gain valuable insights and strategies from industry experts. Grab your earlybird ticket to our Media Visibility Bootcamp here

See more photos from the event below;

Sip and network

 

Esther Ijewere and Nkechi Ahanor-Wilson

Nigeran women in canada

Women of Rubies Inc

Women of Rubies Inc.

Women of Rubies event

Sip and network

Sip and Network event

Sip and Network event

In collaboration with Moments with Bren, Women of Rubies recently hosted an invigorating IGS (Ignite, Goals, Success) Live session facilitated by Esther Ijewere and Brenda Okorogba. This transformative class delved into the power of visualization through the creation of vision boards, aimed at helping participants identify core values, set SMART goals, and take actionable steps towards their aspirations.

IGS Masterclass

Clarifying Core Values and Intentions

At the heart of the session was the exploration of core values and intentions. Participants were encouraged to reflect on the guiding principles that shape their decisions and actions. Whether it’s integrity, creativity, compassion, or service, clarifying these values provided a solid foundation for aligning goals with personal beliefs.

Crafting SMART Goals

With values as a compass, participants were guided in crafting SMART goals – Specific, Measurable, Achievable, Relevant, and Time-bound. This strategic approach ensured that goals were not only meaningful but also actionable and realistic. By setting clear objectives, participants were empowered to take deliberate steps toward their desired outcomes.

Creating Vision Boards

A highlight of the session was the hands-on activity of creating vision boards. Through a collage of images, words, and symbols, participants visualized their aspirations and dreams. From career milestones to personal growth, each element on the vision board served as a powerful reminder of the future they aim to manifest.

Daily Intentions and Reflection

As part of the ongoing journey towards their goals, participants were encouraged to set daily intentions and reflect on their actions. By consciously embodying their intentions and evaluating their progress each day, individuals gained valuable insights into their behaviours and habits, paving the way for continuous growth and self-awareness.

Embracing Creativity and Sharing Goals

Throughout the class, creativity flowed freely as participants expressed their visions through art and storytelling. The act of sharing vision boards and goals with the group fostered a sense of community and support, inspiring each other to reach greater heights.

Participant Reviews:

“Justina Oguntona’s Review: I absolutely loved it! The class opened my eyes to a lot of things, starting from uncovering my intentions and creating values that align with my intended goals. It provided me with the opportunity for self-reflection, which is essential for personal growth. Additionally, I appreciated learning about the spirit of discernment, enabling me to distinguish between vision builders and vision killers. Overall, it was a truly enriching experience!”

“Helen’s Reflection: The class was truly an eye-opener for me. It has inspired me to be more deliberate in achieving my goals this year. The insights gained from uncovering my intentions, aligning values with goals, and fostering self-reflection have equipped me with the clarity and determination needed to pursue my aspirations with purpose. I am grateful for this empowering experience!”

“Funmi’s Takeaway: The class emphasized the importance of giving ourselves grace and being kind to ourselves, even as we strive to achieve our goals. This lesson resonated deeply with me, reminding me of the significance of self-care and compassion on the journey towards success. By embracing this mindset, I feel empowered to pursue my aspirations with a balanced approach, nurturing both my ambitions and well-being. It’s a powerful reminder that self-love and growth go hand in hand.”

“Ejiro Osakede’s Goal Setting Reflection: One of my key goals this year is to set intentions, make impact, and influence society positively. This class has been instrumental in helping me clarify this goal and chart a path towards its realization. By learning the importance of intentionality and reflecting on the impact I aim to make, I feel empowered to take deliberate actions that align with my values and vision for societal change. I am excited to embark on this journey of purpose and contribution, knowing that each step I take brings me closer to making a meaningful difference in the world.”

The Women of Rubies IGS Vision Board Class was a powerful reminder of the importance of visualizing one’s dreams and taking intentional action towards them. By clarifying core values, setting SMART goals, and creating vision boards, participants embarked on a journey of self-discovery and empowerment.

As we move forward, let us continue to embody our values, pursue our goals with determination, and support each other on our paths to success

Presentation slides from the class will be sent to registrants and our Rubies Collective Community members.

Click here to join the community and receive updated information about our activities.

Cheraldean Duhaney, the esteemed Councillor representing Ward 1 in the Town of Bradford West Gwillimbury, made history as the first Black woman and the first Black person elected to her position, marking a historic milestone in Bradford West Gwillimbury’s council for the past 12 years. Her unwavering leadership epitomizes the essence of community empowerment. Hailing from Jamaica, her childhood experiences within various school leadership groups, notably the Red Cross Society, ignited her passion for public service at an early age.

Raised in a nurturing environment filled with love, empathy, and compassion, she imbibed the values of respect and kindness, which continue to shape her approach to leadership. Throughout her journey, Cheraldean has prioritized empathy, understanding, and inclusivity, recognizing the importance of amplifying marginalized voices and advocating for justice and equality. Her commitment to lifting others and her resilience and determination showcase her as a beacon of strength and inspiration in the community.

She shares her inspiring journey with Esther Ijewere In this exclusive interview.

Forging Foundations: Shaping Leadership Through Childhood

Growing up in Jamaica, I was immersed in various school leadership groups dedicated to community service. Organizations like the Red Cross Society ignited my early interest in leadership, providing invaluable interactions with government officials that influenced my perspective on public service from a young age.

Raised in a nurturing environment filled with love, empathy, and compassion, my parents instilled in me the values of respect and kindness toward others, irrespective of background or circumstance. These foundational lessons continue to underpin my approach to leadership and community involvement.

Emphasizing empathy and understanding the needs of others has become a cornerstone of my leadership philosophy. I believe in amplifying the voices of all community members and fostering collaborative efforts to address challenges and drive positive change. My experiences in school clubs further honed my teamwork and cooperation skills, essential for effective community leadership.

In summary, my childhood experiences have equipped me with the empathy, compassion, and leadership acumen needed to navigate the responsibilities and challenges of community service. Grateful for these formative lessons, they remain instrumental in shaping my approach to public service today.

Breaking Barriers: Championing Inclusive Representation

As the first black woman, and indeed the first black person, to be elected, I am deeply committed to ensuring that all residents in Ward 1 have their needs and priorities heard and addressed. I plan to implement regular community forums and listening sessions to gather input from constituents of diverse backgrounds. Additionally, I will work closely with community leaders and organizations to advocate for policies that promote equity and inclusivity. It’s crucial that everyone feels represented and empowered in our decision-making processes.

Inspiring Women: Lessons in Leadership

My grandmother has been a pillar of strength for me, embodying unwavering faith and unconditional love, which taught me the importance of compassion and resilience in leadership. My mother’s endurance through challenges has shown me the power of perseverance and determination in achieving goals. Oprah Winfrey’s journey from adversity to success has inspired me to embrace vulnerability, authenticity, and empathy as essential qualities in effective leadership. Learning from these remarkable women has shaped my leadership approach to prioritize empathy, resilience, and authenticity in guiding and empowering others.

Empowering Community Through Diverse Programs

My experience with Impact Youth and Cultural Centre has shown me the importance of providing diverse programs and services for youth, families, and seniors. I plan to leverage this experience by advocating for increased funding and resources for such initiatives, collaborating with community leaders and stakeholders to develop innovative programs tailored to the needs of Bradford West Gwillimbury residents, and continuously seeking feedback and input from the community to ensure our efforts are effective and impactful.

Inclusive Infrastructure and Planning

As a proponent of inclusivity and accessibility, I am deeply committed to ensuring that all members of our community have equal access to essential facilities and services. In collaboration with residents, disability advocacy groups, and cultural organizations, I prioritize the design and development of infrastructure that caters to the diverse needs of our population.

By working closely with stakeholders from various backgrounds, we aim to create spaces that are not only physically accessible but also culturally sensitive and inclusive. This involves considering different perspectives and requirements from the initial planning stages, ensuring that the voices of marginalized communities are heard and incorporated into the decision-making process.

We aim to foster a sense of belonging and empowerment among all residents, regardless of their abilities or backgrounds. By embracing diversity and inclusivity in our infrastructure projects, we can create a more vibrant and resilient community for everyone.

Cheraldean Duhaney

Building Strong Council Relationships

I envision fostering collaboration among council members by prioritizing clear communication, shared goals, and mutual respect. Encouraging open dialogue, setting common objectives, and promoting inclusivity are essential strategies to build strong relationships within the council. By fostering an environment of transparency and cooperation, we can effectively address the needs of our community and work together towards common goals.

Engagement with Constituents

I plan to engage with constituents throughout the year by actively seeking feedback through various channels such as town hall meetings, community forums, and online surveys. Additionally, I will make myself accessible through regular office hours and actively listen to concerns raised via email, phone calls, and social media. By being responsive and attentive to the community’s needs, I aim to ensure that their concerns are heard and carefully considered in the decision-making process.

Advocate for Marginalized Voices – Being a Woman of Rubies

One defining moment that makes me a ‘woman of rubies’ is when I stepped up to advocate for marginalized voices in my community, using my platform to amplify their stories and fight for justice and equality. My unwavering commitment to lifting others up, regardless of the challenges I face, showcases my strength and resilience as a leader. I believe in the power of solidarity and collective action to create positive change, and I will continue to stand firm in my convictions to make a difference in the lives of those around me.

 

Have you ever wondered what highly successful women do on Monday mornings? Success is not created by luck, but by working hard toward reaching a specific goal. Monday morning routines set the mood for the rest of the day and the rest of the week. Here’s a list of Monday morning habits that highly successful people develop.

  1. They Wake Up Early – Set Your Alarm For 5am

They wake up early to make sure that they have plenty of time to complete all of their tasks. Waking up early also ensures that they are not late for any of their scheduled events and they have plenty of time to take care of their personal chores before jumping into their workload.

In an interview with Oprah, Michelle Obama shared that she wakes up early to take care of herself before her day starts. “Well, I just started thinking, if I had to get up and go to work, I’d get up and go to work. If I had to get up to take care of my kids, I’d get up and do that. But when it comes to yourself, then suddenly, ‘Oh, I can’t get up at 4:30.’ So I had to change that.”

We are only allotted so much time in each day; sleeping the day away diminishes the chances of success.

  1. They Meditate – Start With Just 5 Minutes

Monday morning meditation or prayer are great tools to envision success. It’s important to quiet the mind and let the positive energy in as soon as you wake up. If you start with meditating for 5 minutes and over time increase it to half an hour per session.

Such practices can also answer unanswered questions and lead the way to success.

Oprah meditates two times per day for 20 minutes, and she states, “I walked away feeling fuller than when I’d come in. Full of hope, a sense of contentment, and deep joy. Knowing for sure that even in the daily craziness that bombards us from every direction, there is — still — the constancy of stillness. Only from that space can you create your best work and your best life.” (HuffingtonPost)

  1. They Get Motivated – Personal Development Is Key

Highly successful people get motivated first thing on Monday morning. They read personal development books, watch inspirational videos, listen to motivational speakers. Even 15 minutes of inspirational content on Monday morning can set up your day and your week for success

  1. They Get Active – No You Don’t Need A Gym Membership

Highly Successful people know that getting the body active is imperative on Monday mornings and throughout the week. Exercise helps the body wake up and oxygenate; by doing so, all of the cells become active and ready for the day.

  1. They Only Tend To Urgent E-mails

Most email accounts are bursting with emails on Monday mornings. Highly successful people have a way to tend just to urgent emails in the morning.

Going through a long list of random emails can waste a lot of time first thing in the morning. Tumblr’s David Karp shares, “I used to suck at e-mail. I’d let e-mails pile up, get overwhelmed, and miss important messages; or forget to reply. So I set up filters on my e-mail, and that’s been working pretty well. Now, my inbox gets e-mails only from people in my company and from my girlfriend.” (Inc.com)

You can set up filters in your email account just like David Karp did. Alternatively, you can get an email app for your smart phone. Apps like Boxer, Dispatch, and Hop can help you to quickly go through your email box to separate urgent and non-urgent emails.

 

 

 

Barakat Mohammed stands as a testament to the seamless fusion of creativity and entrepreneurship. Armed with a degree in Mass Communication and Media Technology from Lead City University, she further fortified her skills with a certification in Cosmetology and Skin Care Formulation, reflecting her innate artistic flair.

Entrepreneurial Genesis with BMVillage

Barakat embarked on her entrepreneurial journey with the establishment of Gifted Hands, an art studio, and Aishla’s Beauty Store. This venture evolved into BMVillage, a flourishing skincare line that became a primary source of income. Her commitment to making a positive impact led her to actively participate in Paged Initiative, utilizing media for advocacy purposes.

Hospitality Industry Odyssey

Drawing inspiration from her love for the Hilton brand and a destiny-driven connection, Barakat’s journey in the hospitality industry began. Starting with an internship at Hilton Abudhabi, she later worked for esteemed establishments such as Hilton Abudhabi Corniche and Nisa Wellness Retreat. These experiences not only honed her communication and analytical skills but also enriched her understanding of diverse cultures.

Navigating Art and Entrepreneurship

Balancing entrepreneurship in the beauty industry with her passion for art proved challenging for Barakat. Despite the intense focus on her skincare line and hospitality ventures, she maintains an artistic touch in all aspects of her work, acknowledging the ongoing presence of art in her life.

Impactful Volunteering with Paged Initiative

Barakat’s involvement with Paged Initiative broadened her perspective on issues related to rape, abuse, gender-based violence, and challenges faced by women and children. This experience equipped her with valuable insights for effective advocacy and community impact.

Media Communication Skills in Action

Her background in mass communication played a pivotal role in navigating various industries. From photography to design and branding, Barakat applies the skills acquired during her degree to the real world, identifying the best communication mediums at specific times.

Elevating BMVillage with Cosmetology Certification

Barakat’s certification in Cosmetology and Skin Care Product Formulation deepened her understanding of skincare ingredients and their compatibility with different skin types. This knowledge, combined with her artistic abilities, contributes to the creation of effective and visually appealing skincare products under BMVillage.

Celebrating Influential Women

Barakat pays homage to three inspiring women who have shaped her journey. Her beloved mother, Mrs. Aisha Ojone Umar, provides unwavering encouragement. Queen Amina of Zauzau inspires strength and focus, while Mrs. Roslin Ora Oguche, her grandmother, embodies selflessness and leaves a legacy of charitable deeds.

Qualities That Define Barakat as a Woman of Rubies

Barakat’s journey, personal growth, and resilience against all odds define her as a Woman of Rubies. Her ability to thrive and push forward stands as a testament to her strength and determination.

Securing media features can be a game-changer for individuals or businesses looking to boost their visibility and credibility. Crafting a compelling pitch is the first step toward grabbing the attention of journalists and editors. In this guide, we’ll explore the strategies and best practices for effectively pitching for media features.

Know Your Target Media Outlets

Understanding the media outlets you’re targeting is essential. Research their focus, audience, and the types of features they typically run. Tailor your pitch to align with the publication’s tone, style, and content preferences.

Craft a Captivating Subject Line

The subject line of your pitch is the gateway to getting noticed. Craft a concise, intriguing subject line that encapsulates the essence of your story. Make it clear why your feature is newsworthy or resonates with their readership.

Research and Personalize

Address the journalist or editor by name and reference their previous work or recent articles. Show that you’ve done your homework and understand their interests. A personalized pitch demonstrates your genuine interest in their platform.

Start with a Compelling Hook

Open your pitch with a strong hook that immediately engages the recipient. Clearly state the unique angle or story your feature offers and why it matters. Journalists are drawn to pitches that promise a fresh perspective or highlight a compelling narrative.

Clearly Outline the Value

Explain why your feature is valuable to their audience. Clearly articulate the benefits and relevance of your story. Whether it provides insights, addresses a current trend, or offers a unique perspective, emphasize what makes your feature stand out.

Showcase Your Expertise

Highlight your credentials or the unique insights you bring to the table. Journalists are more likely to feature stories from credible sources. If applicable, share any notable achievements, awards, or relevant experience that adds weight to your pitch.

Keep it Concise and Focused

Journalists receive numerous pitches daily, so keep yours concise and focused. Provide a brief yet comprehensive overview of your feature, emphasizing key points without overwhelming the reader. Make it easy for them to grasp the essence of your story quickly.

Include Supporting Materials

Enhance your pitch with supporting materials that add depth to your story. Include high-quality images, relevant statistics, or links to additional resources. Ensure all materials align with the publication’s guidelines and contribute to the overall appeal of your feature.

Below are two example pitches for Esther Ijewere and Oprah Winfrey that can serve as helpful guides:

Pitch for Esther Ijewere, Founder of Women of Rubies:

Subject: Empowering Women Globally: A Story of Resilience and Impact

Dear [Recipient’s Name],

I hope this message finds you well. My name is [XXX], and I am reaching out to you on behalf of Women of Rubies, a dynamic organization founded by the inspirational Esther Ijewere.

Esther’s journey and the incredible work of Women of Rubies are a testament to resilience, empowerment, and the unwavering commitment to uplift women worldwide. With impactful initiatives ranging from education and media to advocacy for women’s rights, Women of Rubies is at the forefront of creating positive change.

I would love to offer you the opportunity to feature Esther Ijewere and Women of Rubies in [Publication Name]. Esther’s story, combined with the organization’s achievements, aligns seamlessly with [Publication Name]’s commitment to highlighting stories of empowerment and social impact.

Here are a few key points we can explore in the feature:

  • Esther Ijewere’s inspiring journey and vision behind Women of Rubies.
  • Notable initiatives and projects undertaken by Women of Rubies.
  • Impactful stories of women whose lives have been transformed through the organization’s efforts.

I believe this feature would resonate strongly with your readership and contribute to the ongoing dialogue on empowerment and social change. If you are interested, I am happy to provide more information, schedule an interview, or supply additional materials.

Thank you for considering this pitch, and I look forward to the possibility of collaborating on this impactful feature.

Best regards, [Your Full Name] [Your Contact Information]


The art of pitching

Trailblazing Philanthropy: Unveiling Oprah Winfrey’s Impactful Initiatives

Pitch for Oprah Winfrey:

Subject: Trailblazing Philanthropy: Unveiling Oprah Winfrey’s Impactful Initiatives

Dear [Recipient’s Name],

I hope this message finds you in good health. My name is [XXX], and I am reaching out to you with a compelling story that I believe aligns seamlessly with [Publication Name]’s commitment to showcasing influential figures making a positive impact.

Oprah Winfrey, a global icon and trailblazer in media and philanthropy, continues to inspire millions with her unwavering dedication to creating positive change. I am eager to propose a feature that delves into Oprah’s philanthropic endeavors, shedding light on the transformative initiatives that have made a profound impact on communities worldwide.

Key points we can explore in this feature include:

  • Oprah Winfrey’s journey from media mogul to influential philanthropist.
  • Insightful details on Oprah’s notable philanthropic initiatives and organizations.
  • Personal stories of individuals whose lives have been positively influenced by Oprah’s philanthropy.

I believe a feature on Oprah Winfrey’s philanthropic legacy would be of great interest to [Publication Name]’s audience, adding a unique and impactful narrative to your esteemed publication.

If this proposal aligns with your editorial vision, I am happy to provide additional information, arrange an interview, or share supporting materials.

Thank you for considering this pitch, and I look forward to the possibility of collaborating on this compelling feature.

Best regards, [Your Full Name] [Your Contact Information]

Conclusion

Pitching for media features requires a strategic approach and a deep understanding of your target publications. By crafting personalized, attention-grabbing pitches and clearly showcasing the value of your story, you increase the likelihood of securing media features that can significantly impact your visibility and credibility. Remember, each pitch is an opportunity to tell a compelling story and make a lasting impression on the media landscape. Good luck!

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