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In the field of justice, there exist individuals whose careers radiate with brilliance, serving as beacons for others to emulate. Hon. Justice Mabel T. Segun-Bello stands prominently among these distinguished figures, acclaimed not only for her profound expertise as an adjudicator but also for her captivating persona as an inspirational speaker and educator. Let us explore the exceptional voyage of this experienced adjudicator, accomplished author, skilled arbitrator, and adept mediator.

Early Life and Education

Born on the 20th of April in Zaria, Kaduna State, Justice Mabel Segun-Bello embarked on her educational journey that spanned primary, secondary, and tertiary institutions in Ilorin, Kwara State, and Jos, Plateau State. Her academic pursuits laid a solid foundation for her future endeavors, shaping her into the remarkable individual she is today.

Professional Ascension

Justice Mabel’s ascent in the legal arena began with her call to the Nigerian Bar in January 2001. Under the tutelage of the notable Prince Lateef O. Fagbemi, SAN, she honed her skills at L.O. Fagbemi, SAN & Co. Temitope Chambers. Her quest for knowledge and diverse experiences led her to a brief stint in the banking sector, where she gleaned specialized skills in risk asset management and credit administration.

Transitioning back to the legal sphere, Justice Mabel held various leadership positions, including Vice President of the Law Students’ Society at the University of Ilorin and Treasurer and later Financial Secretary of the Magistrates Association of Nigeria (MAN) in Abuja. Her dedication and expertise garnered recognition, earning her awards for outstanding leadership and impact.

Judicial Career

In April 2022, Justice Mabel’s illustrious career reached new heights with her appointment as a Judge of the Federal High Court of Nigeria. Prior to this appointment, she served diligently as a Magistrate and District Court Judge with the FCT High Court of Justice Abuja for 18 years. Her tenure saw her rise to the position of Chief Magistrate and later as Deputy Chief Registrar and Director for Oaths, where she pioneered the first-ever Digital Affidavit Registry Management System (ARMS) in the Nigerian Judiciary.

Beyond the Bench

Justice Mabel’s impact extends beyond the courtroom. She is a member of prestigious organizations such as Rotary International, advocating for peace, education, and sanitation. Her commitment to continuous learning is evident through her memberships in the Chartered Institute of Arbitrators and the Institute of Chartered Mediators and Conciliators.

As a sought-after conference speaker, Justice Mabel imparts her wisdom on soft skills and specialized training, leaving a lasting impression on diverse audiences. Additionally, her contributions to the Faculty of GOTNI Leadership Center and her authorship of the book “Handbook on Common Court Orders and Directives” underscore her dedication to leadership development and legal guidance.

Personal Life

Beyond her professional achievements, Justice Mabel finds joy in her family life. Happily married to Dr. Olusegun Bello, a medical doctor, she is blessed with three children who undoubtedly inspire her pursuit of excellence.

In conclusion, Justice Mabel T. Segun-Bello exemplifies the epitome of a trailblazer in law and leadership. Her journey is a testament to resilience, dedication, and the relentless pursuit of justice both inside and outside the courtroom. As she continues to inspire and empower others, her legacy will undoubtedly endure for generations to come.

The Women of Rubies Sip and Network event held on February 25th, 2024, at the prestigious Naijajollof Downtown Toronto Event Center, was met with resounding success.  The event brought together a diverse group of remarkable business owners from across Ontario for an evening of inspiration, networking, and empowerment.

The event featured esteemed speakers including Nkechi Ahanor-Wilson, Funmi Ayowole, and Chichi Okichie, who captivated the audience with their insights and expertise. Funmi Ayowole, as the first speaker, delved into the importance of emotional wellness for women, the significance of maintaining a healthy routine, and the practice of mindfulness in daily life. Chichi Okichie shared invaluable insights on the underutilized potential of Facebook for business owners, emphasizing its role in enhancing media visibility and brand recognition.

Sip and Network
Nkechi-Ahanor WIlson speaking

Nkechi Ahanor-Wilson, the founder of the successful hair brand Cacosa Hair, shared her journey of transforming pain into passion and profit, highlighting the importance of setting healthy boundaries as business owners to foster growth and prevent exploitation.

Sip and Network Toronto

The event also featured an enlightening interview conducted by Esther Ijewere, the founder of Women of Rubies, with Beauty Obasuyi, the founder of Naijajollof and a real estate expert. Beauty shared the inspiration behind her business, which began in 2018 and has since expanded to six locations across Canada. She also revealed the motivations behind her Guinness World Record attempt for the longest cooking hours, which lasted for an impressive 18 days.

Sip and Network

Attendees had the opportunity to engage in networking sessions, facilitating connections and knowledge sharing among participants. Nike  Kay -Okunubi expressed her newfound understanding of the importance of boundaries and intentionality in networking, while Julia Biebem of Grandieu Event felt inspired by Nkechi’s session and aims to apply the lessons learned to enhance her business endeavours. Angela Ikogho of Wraptuckmore stressed the significance of assertiveness and the ability to say no in navigating business challenges. 

The event, expertly compered by Blessing Timidi Digha, a community development advocate and content creator, was attended by notable business owners and entrepreneurs who left feeling empowered and motivated to pursue their goals.

Esther Ijewere, the convener of the event, expressed her delight at the overwhelming success of the inaugural live event in Canada, affirming the Sip and Network movement’s commitment to empowering women to embrace their uniqueness. She looks forward to future events that promise to be impactful and value-driven.

For media inquiries or further information, please contact: event@womenofrubies.com

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See more photos from the event below;

Sip and network

 

Esther Ijewere and Nkechi Ahanor-Wilson

Nigeran women in canada

Women of Rubies Inc

Women of Rubies Inc.

Women of Rubies event

Sip and network

Sip and Network event

Sip and Network event

In the heart of New York City, amidst the towering skyscrapers and bustling streets, the incredible journey of the Lawrence siblings is a testament to resilience, determination, and unwavering faith. Six sisters, once homeless, are now on a remarkable journey to fulfill their dreams of becoming nurses, and their story is nothing short of inspiring.

The Lawrence Siblings’ Journey: Overcoming Homelessness and Hardship

Back in 2013, the Lawrence family faced a devastating turn of events when they lost their home in Queens, New York City. David and Yonette Lawrence, the parents of the six sisters, found themselves confronted with the harsh reality of homelessness. Their family’s life took a dramatic turn as they moved from one relative or friend’s house to another, seeking shelter and stability, as they later shared with People magazine.

“It was challenging,” recalls 24-year-old Lauren. “There were a lot of very bumpy, depressing times.” The struggle to find a place to call home was a constant battle, and it took a toll on the family.

Educational Pursuit : From GEDs to Bachelor’s Degrees

Two years into this gruelling ordeal, their father, David, made a courageous decision. He refused to let their circumstances hinder the education and dreams of his daughters. The Lawrence sisters, who had been grappling with disrupted schooling due to their ever-changing living situation, enrolled in a homeschool program. Their goal? To earn their GEDs and ensure their education remained on track.

“He didn’t want what we were going through to hold us back,” explained 25-year-old Dominique. This decision marked a turning point in their lives, as they embarked on a path filled with challenges but brimming with determination and hope.

Unyielding Faith : The Driving Force Behind Their Success

The Lawrence sisters defied the odds and shattered the barriers in their way. In 2019, all six of them successfully earned their GEDs. Their journey continued as they enrolled in Nassau Community College and, later, proudly graduated from SUNY Old Westbury with bachelor’s degrees in public health in May.

“It’s been quite an adventure,” shared 22-year-old Danielle. “But what really pulled us through is our faith in God and in each other.” Their unwavering support for one another, coupled with their unshakable faith, carried them through even the darkest of times.

Future Prospects: Master’s Program in Public Health and Beyond

Today, these extraordinary siblings, aged 19 to 25, declare that this is just the beginning of their remarkable journey. In August, they embarked on a master’s program in public health at SUNY Downstate Health Sciences University. Their eyes are set on the future, as they plan to attend nursing school to further their education and expertise.

Father’s Pride : A Proud Parent’s Perspective

Their father, David Lawrence, couldn’t be prouder of his daughters, who have defied adversity to chase their dreams and emerge stronger than ever. “I’m so happy that they’ve done this together,” he said, beaming with pride. “I always tell them, ‘Life’s not fair. And when it throws you a curveball, you’ve got to adjust to it and keep going.'”

An Inspiring Story of Triumph

The Lawrence sisters’ journey is a powerful reminder that with determination, a strong support system, and unwavering faith, one can overcome even the most challenging circumstances. As they continue to pursue their dreams in the field of healthcare, their story serves as an inspiration to us all, demonstrating that resilience can lead to incredible achievements.

Nothing beats the power of a black woman. Today at Women of Rubies, we have curated inspirational black women quotes from authors, actresses, activists, and more to help you go through your week. 

A black woman’s wisdom is endless. This collection is a fraction of it, featuring quotes from insightful, powerful, and beautiful black women. We hope to inspire you during your day whether you are powering through a workday or enjoying a much-needed self-care day.

Whether you choose to scribble your favorite quote in your journal or repost the quote on Instagram, be sure to record your favorites for any time you need a quick motivation to help you go through a rough moment.

So, here we go:

  1. A reminder that you should not settle for less. “Do not settle for average. Bring your best to the moment. Then, whether it fails or succeeds, at least you know you gave all you had. We need to live the best that’s in us.” – Angela Bassett
  2. Silence negativity. “There’s always something to suggest that you’ll never be who you wanted to be. Your choice is to take it or keep on moving.” — Phylicia Rashad
  3. About Failure… “You will be wounded many times in your life. You’ll make mistakes. Some people will call them failures but I have learned that failure is really God’s way of saying, “Excuse me, you’re moving in the wrong direction.” It’s just an experience, just an experience.” – Oprah Winfrey
  4. Being Courageous… “You may not always have a comfortable life and you will not always be able to solve all of the world’s problems at once but don’t ever underestimate the importance you can have because history has shown us that courage can be contagious and hope can take on a life of its own.” – Michelle Obama
  5. Risks Are Worth Taking… “I’d rather regret the risks that didn’t work out than the chances I didn’t take at all.” – Simone Biles
  6. Follow your heart… Don’t settle… “I have always believed that when you follow your heart or your gut, when you really follow the things that feel great to you, you can never lose, because settling is the worst feeling in the world.” – Rihanna
  7. Be relentless… “There have been so many people who have said to me, ‘You can’t do that,’ but I’ve had an innate belief that they were wrong. Be unwavering and relentless in your approach.” – Halle Berry
  8. Let your passion blaze… “Be passionate and move forward with gusto every single hour of every single day until you reach your goal.” — Ava DuVernay
  9. Place premium value on what you do… “When you undervalue what you do, the world will undervalue who you are.” ― Oprah Winfrey
  10. You are limitless! “Never limit yourself because of others’ limited imagination; never limit others because of your own limited imagination.” — Dr. Mae Jemison
  11. Make things happen… You can and you should! “You can’t just sit there and wait for people to give you that golden dream. You’ve got to get out there and make it happen for yourself.” — Diana Ross

No matter how you define success, self-acceptance is crucial to achieving it. Whether you are on the starting line or half-way through your journey towards self-acceptance, remember that you are not walking alone. Many of the black women featured above have traveled through their own journeys and re-emerged a happier person.

Just give yourself time. Soon, you will reach those personal goals. If you know someone who’s on a similar journey, share with them one of the above quotes through their social media page. Sometimes, all we need is an extra push to keep going.

I hope you find strength and courage to stay afloat this week and beyond.

Because we all get in our way. We all turn away from what brings us most alive.

Women on the adventure called showing up for your life, let’s flip right into doing something fresh, shall we? Let’s outsmart and go past doing things the same old way.

Here are 8 simple ways to get your scary tasks done:

# 1 – Ask: What would you tell your best friend to do next, if she was in the same situation and asked your advice?

First thoughts – quick write them down as they pop up your head.

Now go do that next step that you would so applaud your BFF for doing.

# 2 – Give up thinking there’s a right way to deal with your fear (because there isn’t)

Maybe you like to hip check your fear into the corner and tell it to shut up. Or maybe you like to greet your fear with a gentle “Hello. What do you need to be okay with me moving forward? Because forward I will go.” Or maybe outside support in the form of coach or a class works best for you.

There’s no one “right” way to handle fear. What matters is that you don’t let it run your life. Remind yourself you are not fear. You have plenty of resources to get through whatever situation you’re in. And please forget the idea of managing fear “spiritually” or the“right” way. That kind of reasoning is usually a sign fear is running you.

So if you find yourself thinking that you aren’t managing fear correctly, consider that just might be fear’s voice in your ear.

# 3 – Forget beginning at the beginning

Beginning is simply starting.

Thinking you need to know the perfect beginning of your project before you can start can keep you stuck for years, send you looping back to begin the perfect beginning again and again. Jump in anywhere. Do something. Then ask, “What’s the next simple step?” Repeat.

Yes, at some point, it’s useful to step back and access where you are going, to see if you are reasonably on course but not at the beginning. You don’t know enough. You may know next to nothing which makes you afraid and sends you back to “start again the right way.” Resist!

#4 – What if you aren’t afraid (confused, overwhelmed, self-doubting, etc.) but you need to strengthen your emotional immune system?

We aren’t afraid of change, we are afraid of being undefended. This makes sense when you think of how we lived for most of our human history: in tribes, where it was safer.

The idea is to figure out what to do to help yourself feel safe (or defended) while taking action on things that you care deeply about but that also scare the crap out of you.

How can you do that? There are lots of ways. One is the micro-practice of calming your nervous system throughout the day. Whenever you notice yourself flipping out or numbing out, savor your breath, extend your exhale, and feel your body here – safe and present.

#5 – Your future self knows zilch.

Your brain regularly convinces you that your future self will be a far better, smarter, more disciplined person that the current you . That’s why we say things like “Tomorrow I’ll start exercising!” or “Next week I will do deep work for two hours before I check social media every single day.” Only there is no future self. When tomorrow or next week arrives, it will be you that arrives, too.

Don’t let this truth depress you! The you you are today is totally sufficient! She is more than good enough to make your project a reality. Waiting for your better future self is another of fear’s ploys to keep you safe – aka, in the same place.

To bring your future self together with your current self, do something you like to do while taking action on what you’re putting off. I’m listening to slow music while I write this. Maybe yours is co-working with a friend while you do your scary s tuff or wearing your favorite outfit while making that hard phone call.

Pleasure plus action!

# 6 – Forget visualizing your success

Research has shown that focusing on being done and dusted and aglow with success with your project is actually demotivating. I personally find it makes me all uptight and pushy, rather than open and consistently taking joyful action.

Instead of visualizing your ideal end result, feel yourself in process. What does it feel like in your body to be having a great sales conversation with a prospective client? Visualize yourself closing the deal.

Weave in small moments of feeling your process throughout your day, especially when you feel lost or afraid. Let the body help you get into action.

# 7 – Name your intrinsic motivation

You’ve no doubt heard that focusing on extrinsic rewards (praise, money, promotions, best-seller list) has limited efficacy when it comes to your long term motivation. As long as you feel the playing field is fair, extrinsic motivation is another way to decrease your willpower and your pleasure, and even increase procrastination.

Get familiar with why you’re doing your scary stuff for yourself. This doesn’t mean you can’t be motivated by serving others; however, being motivated by the desire to serve is very different than wanting to be recognized for serving.

Reflect: Why you are doing your scary stuff? Meaning, agency, doing high quality work, experiencing flow, and progressing or learning are common intrinsic motivators as is the pleasure of doing your thing.

Whenever your fear snarls at you or you fall into comparison hell, take a moment to remember this intrinsic motivator.

# 8 – Be Enough Now

If you never did another thing, never overcame whatever is in your way, never brought your genius to life, it doesn’t matter. That’s because your essential goodness, your beautiful beaming heart, your humanity as it is now, would be in no way diminished.

You are not your work. You are not what you do.

You are light, you are pure love. Right now.

I’m not telling you this to make you feel good. I’m stating a fact. And when you grasp this fact (even for a few breathes) you realize that all the scary stuff in the world is an illusion. It’s nothing. Then you can do what you want, take action, play along. Because it’s engrossing, because you love learning, because you burn to share what you know, but never because you have anything to prove about who or what you are.

Because you don’t.

But then you knew that, didn’t you?

***

Please take one of these ideas and put it into play – your way.

Let one idea lead you to take action on what you most want to create, to build, to love into being.

Why wait when you can act NOW!?

 

You’re having one of those days or weeks. Nothing seems to be working, your motivation i gone  , and you’re daydreaming about quitting. Your confidence is running empty and you’re feeling worthless. Sounds like you? Then this article is just for you…Read On

First of all; Breathe, because we’ve all been there. Furthermore, I want to remind you that a high growth lifestyle comes with vulnerable emotions. You feeling this way does not say anything about your character or capability.

However, the longer you stay in a state of feeling worthless, the more clarity and momentum you start to lose. Because while feeling this way is normal, staying there becomes a choice.

In this article, you’re going to learn 7 things to remember and practical steps to help you come out the other side with more resolve and clarity, not less. Let’s dive in.

1. High Growth Equals High Vulnerability

You wouldn’t be reading this article if you weren’t someone committed to their personal and professional growth. And let’s be clear here—a high growth life requires dealing with messy emotions.

Why?

Well, for starters, you’re leaving your comfort zone. You’re working on yourself. You’re no longer a “talker” but someone who is actually doing it. It’s important to remember what you’re going through now is a natural part of growth.

2. You’re Exactly Where You Need to Be

One of the biggest misconceptions in psychology is that you should feel bad if you’re feeling badThere couldn’t be anything further from the truth; ”negative” emotions are as healthy as positive ones. It is our reaction to negative emotions that can cause harm. But the emotion alone is a healthy and normal part of life.

3. There’s So Much That Is Working

Being in a vulnerable state can shift our awareness to stack all the ways life isn’t working for us. We think of the people who betrayed our trust. We think back to being fired after giving time and energy to an organization. We overanalyze a comment on social media and obsess over how our goals aren’t happening fast enough.

Remember, you woke up today—50,000 people didn’t. Your heart’s still beating to the tune of 2,000 gallons per day. You likely have access to shelter and clean water. This is a simple perspective shift that allows us to lower the bar on gratitude and remember what is working.

4. Contrast Creates Perspective

We live in a culture that emphasizes 24/7 positivity. We must present our best selves—we must find the ‘silver lining’ in every circumstance. And while these are great aspirations, they’re not real life.

Enter contrast in life—the experience of something different. Hard moments, unsettling emotions, and experiencing conflict in our lives all lead to a newfound perspective we wouldn’t have otherwise had access to.

With “contrast,” we ask better questions. We seek better answers. We ask for help, creating a deeper connection. We become empathetic to others’ struggles. We may even get an idea for a change in our lives that could only be accessed in the contrast.

With that said, stay curious. When we are curious about our emotions and what we’re going through, we are compassionate instead of judgmental. We stay open to new insights instead of labeling ourselves. All of these lead to healing.

5. Dig Into the Truth About You

Years ago, I started keeping a digital file that someone advised me to call “the truth about you.” It is a simple document where I keep screenshots, emails, comments on compliments, and reminders from those I respect.

We all have a folder in our minds where we can remember the truth about ourselves—the places we showed up and followed through. The accomplishment someone else is amazed by. The consistency we showed when it was easier to quit. You may not have this folder available, however, I highly recommend you start building it.

But even without it, remind yourself of the truth. To do so, you’ll have to transcend your current circumstances and emotional state and dig deeper.

6. This Is Why You Do the Work

If you’re reading this article, you’re interested in maximizing your potential and living a productive, fulfilling life. This means you have a toolkit at your disposal—practices, and actions that are designed exactly for what you’re going through right now.

Remember that the tough times are the best times to use these tools, whether meditation, time in nature, doing some journaling, or going for a long walk—don’t forget the power of these tools.

7. Breathe, Play, Lighten Up, Help Others

When you’re emotionally contracted, you also tend to be physically tense. Body language tends to be less open, shoulder slump forward. It’s easy to tighten up and even enter fight or flight.

We often forget we possess the number one tool to release overwhelm and get back to the center—our breath. By engaging in a breathing practice—taking some much-needed deep inhales or box breathing—you can manufacture a state of clarity and peace.

Another tool when you’re feeling worthless is to help someone else. It sounds crazy, right? We must focus on ourselves. We must fix the issue and do so now.

Oddly enough, by taking the focus off ourselves, we find healing. It doesn’t have to be anything grand—but encouraging an old friend, a random act of kindness, or dropping off snacks for a person on the street pays dividends.

All of these can create what psychologists call the “giver’s high,” and shift your perspective.[5]

#Bloom is a hashtag my friend recently started using when discussing (with) women and I understand perfectly why she has become obsessed by the need to see the womenfolk flourish.

Yesterday, I was further steered into analyzing what exactly my friend is on about. I was watching a movie, of a flourishing woman, who would rather be relegated and have her partner take the limelight. She wished, prayed and acted. Consulted all sorts of people to make this happen.
Women deal with a lot of unhealthy emotions and now, thoughts. It is perfectly okay to wish well for others but do not, I repeat, DO NOT wish any less for/on yourself.
 ‘Love your neighbor AS yourself’- This was said with the expectation that you have loved yourself first and foremost.
Do you know the saying that the sky is big enough for all birds to soar? It’s literal meaning is not only in birds but also humans (notice how this is human and not gender specific?)
It beats me to see women lurking in the shadows or wanting to.
To you, woman;
You are created with enormous potential. Your powers are phenomenal. Your wisdom is unprecedented. You are not an after thought creation, you were created to fill a palpable, conspicuous void. You are created with a purpose.
Stop lurking in shadows. Stop taking the backseat when the best has been reserved for you. Love yourself!
Approve of yourself. Bloom woman, bloom!

Red Table Talk, a reality TV show by Jada Pinkett on Facebook Watch afforded the couple and their first child together, Williow, to speak on their rumoured plans to end their marriage.

The couple aired all that had gone down in their marriage in the last 10 years when the ‘Bad Boys’ star and his daughter, Willow Smith, appeared on Red Table Talk.

On the rumours about the couple, Will and Jada cleared the air on allegations bothering on their sexuality and religious beliefs.

Shutting down the divorce rumour, Jada said, “We have never considered divorce as an option and that is because it’s wasn’t for us, we had a bigger family aside our nuclear family. I have never seen a divorce lawyer before.

However, the couple agreed to have gone through a phase that broke their relationship and they had to rebuild.

“It’s not possible to clear all the rumours but to just to have it on record about the historical rumours,” Will Smith began.

“We have never been scientologists. We have never been swingers, that’s a real specific lifestyle.

“Do you know why I never got a divorced?” Will continued.

 “It’s cheaper to keep me,” Jada interjects.

“No, but it’s because I’ve never met anyone like you and I knew if I wasn’t with you, I’d be searching in vain for the rest of my life,” Will confessed.

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In 2016, Will Smith revealed that he and his wife, Jada Pinkett Smith, have had marriage counselling to save their relationship.

The “Suicide Squad” actor revealed he and his wife sorted out their marital problems by attending couples therapy together.

Source: pulse.ng

The Nobel Prize for Physics has been awarded to a woman for the first time in 55 years, just a day after a scientist at Cern was suspended for claiming the discipline was ‘built by men.’

Prof Donna Strickland was one of three who will share the prize, the first female to achieve the accolade since Maria Goeppert-Mayer in 1963 and only the third woman in history. The first being Marie Curie.

“We need to celebrate women physicists because we’re out there, and hopefully in time it’ll start to move forward at a faster rate,” she said on a phone call to the press conference.

“I’m honoured to be one of those women.”

The announcement that a woman had been awarded the prize for physics comes just a day after Italian scientist Professor Alessandro Strumia was suspended by Cern  for saying that “physics was invented and built by men” in a talk.

Commenting on the announcement, Jim Al-Khalili, the president of the British Science Association, said: “It is quite shocking to know that she is only the third woman to win a Physics Nobel, ever.

“It is also quite delicious that this comes just a few days after certain controversial and misogynistic comments made at a conference at CERN about women in physics.”

Prof Strickland was honored alongside Dr Gerard Mourou of France, for their work in creating the shortest and most intense laser pulses ever created by mankind, which are now used in laser eye surgery to restore vision for millions of people.

The prize was also awarded to Arthur Ashkin, 96, for his invention of “optical tweezers” that grab particles, atoms, viruses and other living cells with their laser beam fingers.

 

Credit: telegraph.co.uk

Photo credit: CTV News

And what’s wrong with a little girly lust over a lipstick?

You and I consume; we are consumers. The global economy is set up to enable us to do what we innately want to do—buy, use, discard, and buy some more.

Yes, absolutely buy some more. My latest resolution is trying to live a minimalist life. Seriously, no jokes. But that doesn’t mean I still don’t own stuff. Now, stuff here is very subjective as I’ve realised my decisions to buy were based on several factors and emotions at the time. Although I’ve also come to realise that excessive consumption promises happiness, but never delivers. True life must be found somewhere else and am now in search of that…..Wish me luck!

The greatest challenge I see as consumers is why we keep actively searching the web and our Malls/ Supermarkets in pursuit of something to buy? And honestly, most of the time we aren’t in “need” of anything, like practical work trousers; we are simply trolling for something. Anything. We may be seeking to live a minimalist life, but we are still consumers. After all, to live is to consume.

Consumption is necessary, but excessive consumption is not.

It is time to take a step back and realize that excessive consumption is not delivering on its promise to provide happiness and fulfilment. And life can be better lived (and more enjoyed) by intentionally rejecting it. More importantly the ability to distinguish between a need and a want which is fuelled by desire.

Our Personal credit limits allows us to make purchases beyond our income-level coupled with several marketing advertisements which subtly reshape our desires around material possessions.

To crown it all, keeping up with the consumption culture that surrounds us begins to make excessive consumption appear natural and normal – A desire for more… a desire which is promoted by the world around us which slowly begins to rob us of life consuming our limited resources. Excessive consumption leads to bigger houses, faster cars, trendier clothes, fancier technology, and overfilled drawers and wardrobes. It promises happiness but as usual never delivers.

Consider these practical benefits of escaping excessive consumerism in your life:

1) Less debt. Staying out of debt should be the goal of every consumer. Debt causes stress in our lives and forces us to work jobs that we don’t enjoy to keep up with our lifestyles. ….Truth is, you can do without it!

2) Owning Less. The never-ending need to care for the things we own is draining our time and energy. We are far better off owning less.

3) Less desire to upscale lifestyle norms. The television and the Internet has brought lifestyle envy into our lives at a level never before experienced in human history.  But today’s media age has caused us to envy (and expect) lifestyle norms well beyond our incomes by promoting the lifestyles based on brand proposition which are superior and enviable. Fulfilment is not on sale at our local stores—neither is happiness. It never has been. And never will be. We all know this to be true. We all know that more things won’t make us happier. It’s just that we’ve bought into the subtle message of millions upon millions of advertisements that have told us otherwise.

Hence, my new simple rule: Fewer things, more peace. The less we have, the less overwhelmed we feel. And the less overwhelmed we feel, the happier we are.

The grey area between these two is when the desire to obtain a particular thing is so extremely great, that a person may misinterpret a want, and see it more as a need. In order to know whether what you desire for is a want or a need is to basically ask one fundamental question: “Have you been able to survive without it?” If your answer is ‘yes’, then what you desire for is a want, no matter how much you crave for it right now.

By: Tola Elatuyi

Email : alottola@gmail.com