In Career Gems July 13, 2026 By Women of Rubies

Women of Rubies Academy Celebrates World PR Month with the “Communicate. Be Seen. Build Influence.” Masterclass

Registration is now open for the Communicate. Be Seen. Build Influence Masterclass, hosted by Women of Rubies Academy in celebration of World PR Day 2026. The virtual masterclass will take place on Saturday, July 25, 2026, from 12:00 p.m. to 2:30 p.m. EST via Zoom. Women entrepreneurs, professionals, founders, consultants, nonprofit leaders, and emerging leaders are invited to register early at bit.ly/Communicationsandvisibility to gain practical strategies for communicating with confidence, increasing their visibility, and building lasting influence.

Every year on July 16, World PR Day recognizes the power of strategic communication, storytelling, and authentic relationships in shaping reputations, building trust, and creating meaningful impact.

At Women of Rubies, we believe these principles extend far beyond the public relations profession. Today, every entrepreneur, professional, founder, consultant, executive, and changemaker needs to communicate with clarity, position their expertise with confidence, and intentionally build visibility to unlock new opportunities.

Why This Masterclass Matters

Many talented women are doing exceptional work, yet they remain overlooked because they struggle to communicate their value, articulate their expertise, or position themselves strategically. Success today isn’t determined solely by what you know; it’s also influenced by how effectively you communicate, how intentionally you tell your story, and how consistently you build visibility.

This masterclass was created to help women bridge that gap. Participants will leave with practical tools they can apply immediately to increase their confidence, strengthen their professional presence, and communicate with greater impact.

What You Will Learn

During this interactive masterclass, participants will learn how to:

Communicate their value with clarity and confidence.
Build a visible and authentic personal brand.
Use storytelling to strengthen credibility and influence.
Position themselves for media, speaking, and leadership opportunities.
Develop practical communication strategies for career and business growth.
Create a visibility action plan they can implement immediately.

Meet Your Facilitators

Esther Ijewere

Founder and CEO of Women of Rubies, Media Strategist, Visibility Consultant, Speaker, and Guardian Woman columnist. Esther has spent more than a decade helping women, entrepreneurs, professionals, and organizations amplify their stories through strategic media visibility, public relations, personal branding, and storytelling. During the masterclass, Esther will share practical strategies for building a visible personal brand, leveraging storytelling, and positioning yourself for meaningful opportunities.

Featured Guest Expert

Cynthia Mwangi, Strategic Communications Expert

Cynthia Mwangi is a strategic communications, PR, and marketing expert with nearly 20 years of experience in broadcast media, brand strategy, and digital communications. She is the Brand Manager at Hot 96 and Deputy Radio Digital Manager at Royal Media Services Ltd, Kenya’s leading media house, and the Founder of Cyn Communications. Recognized among the Top Women in PR 2024 by the Public Relations Society of Kenya (PRSK), Cynthia is passionate about helping brands and leaders communicate with clarity, build trust, and increase their influence.

Who Should Attend?

This masterclass is designed for:

Women entrepreneurs
Professionals
Consultants
Coaches
Executives
Nonprofit leaders
Career women
Emerging leaders
Women looking to strengthen their communication and visibility

Whether you’re growing a business, advancing your career, or preparing for greater leadership opportunities, this masterclass will equip you with practical skills you can begin using immediately.

Why World PR Day Matters

World PR Day serves as an annual reminder of the important role communication plays in building trust, shaping perceptions, and creating opportunities. While these principles have traditionally been associated with the public relations profession, they are now essential skills for anyone seeking to grow a business, advance a career, attract opportunities, or become a trusted voice in their industry.

At Women of Rubies, we believe every woman deserves the confidence and skills to communicate her value, tell her story authentically, and build lasting influence.

Event Details

Event: Communicate. Be Seen. Build Influence.

Theme: Celebrating World PR Day Through Strategic Communication & Visibility

Date: Saturday, July 25, 2026

Time: 12:00 p.m. – 2:30 p.m. EST

Venue: Zoom

Register Today

Your expertise has already brought you this far. Now it’s time to ensure the right people see it, hear it, and remember it. Join women from across Canada and beyond for an empowering masterclass to help you communicate with confidence, increase your visibility, and build lasting influence.

👉 Register here: bit.ly/Communicationsandvisibility

In Career Gems February 7, 2026 By Women of Rubies

All You Need to Know About the Women of Rubies Media Pitch Challenge

This February, in celebration of Black History Month, Women of Rubies is hosting the Media Pitch Challenge, a Black woman–led visibility and media empowerment initiative designed to amplify the voices, stories, and impact of women founders, creatives, and changemakers.

Building on the success of our Media Visibility Bootcamp, this challenge creates a direct pathway from preparation to exposure. It was designed to address a critical gap: women are doing powerful work, yet many still lack access to the platforms, media opportunities, and decision-makers needed to scale their impact. The Media Pitch Challenge exists to bridge that gap while welcoming more women into a growing ecosystem of visibility, support, and access.

What Is the Women of Rubies Media Pitch Challenge?

The Media Pitch Challenge is a curated visibility opportunity where women are invited to pitch their story, brand, or initiative for media exposure and strategic amplification.

Unlike traditional pitch competitions focused solely on funding, this challenge centers visibility as currency, because being seen creates access to funding, partnerships, credibility, and long-term growth.

Why This Matters, Especially During Black History Month

Black History Month is not only about reflection, but it is also about recognition, representation, and elevation.

This initiative:

Celebrates Black women’s leadership, innovation, and entrepreneurship
Highlights underrepresented voices doing meaningful work
Aligns with broader goals of economic empowerment and inclusion
Creates tangible visibility opportunities, not just conversations

The Media Pitch Challenge positions Black History Month as a moment of action and amplification, not symbolism alone.

How the Media Pitch Challenge Works

The process is intentionally structured to be accessible, fair, and impactful.

Step 1: Registration
Participants register to secure their spot in the challenge.

Step 2: Video Pitch Submission
Each participant submits a 2-minute video pitch sharing:

Who they are
What they do
Why their story or work deserves visibility

Step 3: Review & Shortlisting
All video pitches are reviewed in advance by a panel of media and industry experts.

Step 4: Live Pitch Event
A select group of shortlisted participants pitches live during the virtual event on February 28, 2026 and receives feedback.

Step 5: Winner Selection
One standout pitch is selected to receive a premium media visibility package.

What the Winner Receives

The selected winner will receive a $2500 worth of Premium Media Visibility Package, including:

Feature spotlight on Women of Rubies and other top media platforms like Guardian, Associated Press, Canada News Journal, Business Insider, podcasts, and strategic visibility amplification across partner platforms.

This package is designed to elevate visibility, credibility, and reach, long after the event ends.

Who Should Apply? This challenge is for:

Women founders and entrepreneurs
Creatives and storytellers
NGO leaders and social impact builders
Women-led brands and initiatives
Changemakers ready to be seen

If visibility, credibility, and access are part of your 2026 goals, this opportunity is for you.

Media & Community Partners

This initiative is delivered in collaboration with visibility and community partners, including Montreal Vendors, WinTECH Community, Leading Ladies Connect, Audaz Magazine, Toronto Caribbean Newspaper, and other aligned media and ecosystem platforms committed to advancing women-led stories and impact.

Event Details at a Glance

Event: Women of Rubies Media Pitch Challenge
Date: Saturday, February 28, 2026
Format: Virtual
Theme: Black History Month, Visibility, Leadership & Impact
Registration: womenofrubies.com/mediapitch

The Women of Rubies Media Pitch Challenge is more than a pitch event. It is a visibility accelerator. A platform for stories that matter. And a step toward ensuring that women’s work is not just done, but also seen.

Coaches and Judges to be announced soon!!

In Career Gems February 25, 2026 By Esther Ijewere

The Art of Pitching: A Comprehensive Guide To Securing Media Features

Securing media features can be a game-changer for individuals or businesses looking to boost their visibility and credibility. Crafting a compelling pitch is the first step toward grabbing the attention of journalists and editors. In this guide, we’ll explore the strategies and best practices for effectively pitching for media features.

Know Your Target Media Outlets

Understanding the media outlets you’re targeting is essential. Research their focus, audience, and the types of features they typically run. Tailor your pitch to align with the publication’s tone, style, and content preferences.

Craft a Captivating Subject Line

The subject line of your pitch is the gateway to getting noticed. Craft a concise, intriguing subject line that encapsulates the essence of your story. Make it clear why your feature is newsworthy or resonates with their readership.

Research and Personalize

Address the journalist or editor by name and reference their previous work or recent articles. Show that you’ve done your homework and understand their interests. A personalized pitch demonstrates your genuine interest in their platform.

Start with a Compelling Hook

Open your pitch with a strong hook that immediately engages the recipient. Clearly state the unique angle or story your feature offers and why it matters. Journalists are drawn to pitches that promise a fresh perspective or highlight a compelling narrative.

Clearly Outline the Value

Explain why your feature is valuable to their audience. Clearly articulate the benefits and relevance of your story. Whether it provides insights, addresses a current trend, or offers a unique perspective, emphasize what makes your feature stand out.

Showcase Your Expertise

Highlight your credentials or the unique insights you bring to the table. Journalists are more likely to feature stories from credible sources. If applicable, share any notable achievements, awards, or relevant experience that adds weight to your pitch.

Keep it Concise and Focused

Journalists receive numerous pitches daily, so keep yours concise and focused. Provide a brief yet comprehensive overview of your feature, emphasizing key points without overwhelming the reader. Make it easy for them to grasp the essence of your story quickly.

Include Supporting Materials

Enhance your pitch with supporting materials that add depth to your story. Include high-quality images, relevant statistics, or links to additional resources. Ensure all materials align with the publication’s guidelines and contribute to the overall appeal of your feature.

Below are two example pitches for Esther Ijewere and Oprah Winfrey that can serve as helpful guides:

Pitch for Esther Ijewere, Founder of Women of Rubies:

Subject: Empowering Women Globally: A Story of Resilience and Impact

Dear [Recipient’s Name],

I hope this message finds you well. My name is [XXX], and I am reaching out to you on behalf of Women of Rubies, a dynamic organization founded by the inspirational Esther Ijewere.

Esther’s journey and the incredible work of Women of Rubies are a testament to resilience, empowerment, and the unwavering commitment to uplift women worldwide. With impactful initiatives ranging from education and media to advocacy for women’s rights, Women of Rubies is at the forefront of creating positive change.

I would love to offer you the opportunity to feature Esther Ijewere and Women of Rubies in [Publication Name]. Esther’s story, combined with the organization’s achievements, aligns seamlessly with [Publication Name]’s commitment to highlighting stories of empowerment and social impact.

Here are a few key points we can explore in the feature:

Esther Ijewere’s inspiring journey and vision behind Women of Rubies.
Notable initiatives and projects undertaken by Women of Rubies.
Impactful stories of women whose lives have been transformed through the organization’s efforts.

I believe this feature would resonate strongly with your readership and contribute to the ongoing dialogue on empowerment and social change. If you are interested, I am happy to provide more information, schedule an interview, or supply additional materials.

Thank you for considering this pitch, and I look forward to the possibility of collaborating on this impactful feature.

Best regards, [Your Full Name] [Your Contact Information]

Trailblazing Philanthropy: Unveiling Oprah Winfrey’s Impactful Initiatives

Pitch for Oprah Winfrey:

Subject: Trailblazing Philanthropy: Unveiling Oprah Winfrey’s Impactful Initiatives

Dear [Recipient’s Name],

I hope this message finds you in good health. My name is [XXX], and I am reaching out to you with a compelling story that I believe aligns seamlessly with [Publication Name]’s commitment to showcasing influential figures making a positive impact.

Oprah Winfrey, a global icon and trailblazer in media and philanthropy, continues to inspire millions with her unwavering dedication to creating positive change. I am eager to propose a feature that delves into Oprah’s philanthropic endeavors, shedding light on the transformative initiatives that have made a profound impact on communities worldwide.

Key points we can explore in this feature include:

Oprah Winfrey’s journey from media mogul to influential philanthropist.
Insightful details on Oprah’s notable philanthropic initiatives and organizations.
Personal stories of individuals whose lives have been positively influenced by Oprah’s philanthropy.

I believe a feature on Oprah Winfrey’s philanthropic legacy would be of great interest to [Publication Name]’s audience, adding a unique and impactful narrative to your esteemed publication.

If this proposal aligns with your editorial vision, I am happy to provide additional information, arrange an interview, or share supporting materials.

Thank you for considering this pitch, and I look forward to the possibility of collaborating on this compelling feature.

Best regards, [Your Full Name] [Your Contact Information]

Conclusion

Pitching for media features requires a strategic approach and a deep understanding of your target publications. By crafting personalized, attention-grabbing pitches and clearly showcasing the value of your story, you increase the likelihood of securing media features that can significantly impact your visibility and credibility. Remember, each pitch is an opportunity to tell a compelling story and make a lasting impression on the media landscape. Good luck!

Grab our free PR guide E-book here for enhanced visibility!

In Career Gems January 2, 2026 By Esther Ijewere

Highlights from the Women of Rubies Media Visibility Bootcamp 5.0 (Replay Available)

Women of Rubies has successfully concluded the fifth edition of its Media Visibility Bootcamp, a transformative two-day capacity-building programme designed to equip women with the tools, confidence, and influence needed to amplify their voices and lead with clarity. The highly anticipated event brought together industry experts, thought leaders, and purpose-driven women from around the world for deep learning on storytelling, visibility strategy, leadership, communication, and personal branding.

This year’s edition, themed “From Visibility to Leadership: Turning Influence into Impact,” opened with a keynote address from The Honourable Rechie Valdez, Canada’s Minister of Women and Gender Equality and Secretary of State for Small Business and Tourism. In her message, the Minister congratulated Women of Rubies for “creating a platform that supports women and strengthens their leadership capacity.” She noted that programmes like the Media Visibility Bootcamp remain essential for empowering women to speak with confidence, shape their narratives, and access opportunities that foster long-term success.

She further emphasized that leadership is not only an individual pursuit but a collective responsibility, adding that “we must continue to build a world where every woman can thrive, be seen, and be heard.”

The Honourable Minister of Women and Gender Equality; Rechie Valdez

Her words set a powerful tone for the weekend, laying the foundation for two days of rich insights, shared experiences, and actionable strategies. Day 1 featured presentations from communication leadership experts including Andrea Carter, Chinwe Bode-Akinwande, and Tope Mark-Odigie, followed by a thought-provoking panel session with Urmi Hossain and Tobore Anne Emorhokpor. The discussions explored personal storytelling, emotional resilience, overcoming visibility fears, and how women can claim space in leadership and media.

Day 2 continued with equally high-impact sessions led by Sola Oluwole, Adejisola Adetiba (Lady ABHA), and Nifemi Fagbohun. The final panel brought together Omoshalewa Onayemi, Faith Oloruntoba, and Jessica Campbell, who examined visibility from the lenses of technology, global influence, and personal credibility. Speakers encouraged participants to show up with intention, embrace their uniqueness, and use visibility as a tool for expanding influence and unlocking opportunities.

In her reflection on the event, speaker Faith Oloruntoba described the Bootcamp as “an incredibly impactful experience,” emphasising the depth of engagement, vulnerability, and shared stories within the room. She noted that the Women of Rubies team “curated a meaningful, high-quality experience that not only empowers women to show up confidently but also reminds speakers why our voices matter.” She expressed her gratitude for being part of the programme and her willingness to support future editions.

Founder of Women of Rubies and convener of the Bootcamp, Esther Ijewere, also shared her thoughts, highlighting the significance of the cohort. She explained that this edition reinforced the truth that visibility is not merely about being seen but about leading with purpose, courage, and service. According to her, “This cohort reminded us that visibility is not about spotlight, it is about impact. The women who joined us showed extraordinary bravery, intentionality, and hunger to grow. Our mission remains to help women tell their stories boldly, lead confidently, and build platforms that will outlive us.”

The 2025 edition of the Bootcamp was supported by a network of media and community partners including Olorisupergal, Montreal Vendors, Naijapreneur Canada, Leading Ladies Connect, Teo Afrocarib Market Inc., and NaijaMarketDay, all contributing to the event’s wide reach and accessibility.

With hundreds of women trained across five cohorts, the Women of Rubies Media Visibility Bootcamp continues to strengthen its position as one of the leading visibility and leadership development programmes for women globally. The replay of this year’s edition is now available at womenofrubies.com/mvbc5 for those who wish to revisit the sessions or access the content for the first time.

Women of Rubies remains committed to amplifying women’s voices, bridging visibility gaps, and supporting women in leadership across diverse sectors.

In Inspiration September 12, 2025 By Esther Ijewere

Esther Ijewere Honored by Council of Nigerian Professionals in Canada

On September 5th, 2025, Esther Ijewere, social impact storyteller, media strategist, and founder of Women of Rubies, was honored by the Council of Nigerian Professionals in Canada (CNPC). The award celebrates her outstanding contributions to media, advocacy, and the empowerment of women and professionals of African heritage.

Esther, who has spent more than a decade telling transformative stories and amplifying voices, dedicated the award to the mentors who paved the way.

“I dedicate this recognition to my media elders who quenched my thirst for knowledge, set the pace, and let me stand on their shoulders. For over a decade, I have used my media pen to tell stories, add value, and pay it forward,” she shared.

Championing Women Through Women of Rubies

Founded by Esther, Women of Rubies has become a trusted platform for women’s empowerment, mentorship, and storytelling. Through articles, campaigns, and spotlights, the organization has consistently celebrated women breaking barriers while providing them with tools, resources, and visibility.

From Nigeria to Canada, Women of Rubies has continued to create opportunities for women to connect, learn, and lead. The platform’s vision is clear: to empower women, promote inclusivity, and inspire a culture of collaboration and growth.

Shared Values with CNPC

The recognition by CNPC is especially meaningful, as its mission aligns with Esther’s lifelong commitment. The Council of Nigerian Professionals in Canada works to empower African-heritage professionals while promoting diversity, inclusion, and socio-economic advancement.

Both Esther and CNPC share a vision of creating spaces where professionals can thrive, contribute, and lead in shaping a more inclusive society.

Looking Ahead

With this honor, Esther reaffirms her commitment to using media as a tool for transformation. Whether through Women of Rubies, her media strategy work, or her advocacy across borders, she remains steadfast in her mission: to uplift, celebrate, and equip people to shine.

In Career Gems July 30, 2025 By Esther Ijewere

How to Turn Your Story Into a Spotlight Opportunity

I have always believed that our stories are not just for survival, they’re for service. But last week, my own story gave me a pause.

I had planned to host a storytelling session for women from all over the world. I was excited, prepared, and ready to pour out. But hours before the session, my body reminded me of something I often preach to others but sometimes forget to apply to myself: rest is part of the story too.

That unexpected pause gave me clarity and a reminder:
We don’t need to wait for our lives to be perfect before we show up and speak up.

Storytelling Is More Than Just Talking

Over the years, I have seen how storytelling has become one of the most powerful tools for visibility. Women I have worked with have turned their lived experiences into platforms, partnerships, and media recognition not because they had it all figured out, but because they dared to show up honestly.

And here’s the beautiful thing: you can too.

3 Ways to Start Turning Your Story Into an Opportunity

Even if you’re not joining the session (though I hope you do!), here are three simple things you can do to start using your story more intentionally:

Start with one moment
Don’t try to tell your whole life story. Choose one defining moment that shaped your values, beliefs, or direction.
Connect the dots
Ask yourself: How does this experience relate to what I do or who I serve today? That’s how your story becomes a message.
Give it a purpose
Are you sharing to inspire? To educate? To connect? Knowing your intention helps you choose the right platform and audience.

Esther Ijewere on turning story to spotlight moment — Esther Ijewere, Media Strategist and Founder, Women of Rubies

Join Me on August 8: Your Story Deserves the Spotlight

🟣 Turning Storytelling Into Spotlight Opportunities
Thursday, August 8th
12PM EST
📍 Live on Zoom
🔗 Register here; bit.ly/Storytospotlight

Whether you’re a business owner, creative, professional, advocate, or simply someone who has something to say , this class will help you use your voice as a tool for growth.

You’re Invited, and So Is Someone You Know

Bring your story. Bring your questions. Bring a friend who’s been sitting on something powerful but quiet.

I promise you will leave feeling clearer, more confident, and ready to take that first step.

Let’s turn your journey into something that opens doors not just for you, but for others who need your voice.

In Career Gems March 7, 2025 By Women of Rubies

8 Inspiring Books Every Woman Should Read This Month

March is Women’s Month—a time to celebrate, uplift, and empower women around the world. One of the best ways to fuel personal growth, spark motivation, and gain new perspectives is through reading. Whether you’re looking for stories of resilience, personal development, or groundbreaking achievements, these eight books are must-reads for every woman this month.

1. Becoming by Michelle Obama

Michelle Obama’s memoir is an intimate, powerful, and inspiring book that chronicles her journey from a young girl in Chicago to the First Lady of the United States. Becoming is a story of perseverance, self-discovery, and the impact of using one’s voice to create change. It’s a must-read for any woman looking to define her path and embrace her true potential.

2. The Moment of Lift by Melinda Gates

Melinda Gates sheds light on the power of empowering women and how lifting women up leads to a more equal and prosperous world. She shares personal stories and highlights the importance of investing in women’s education, healthcare, and economic independence. This book is an inspiring call to action for women everywhere.

3. Untamed by Glennon Doyle

Glennon Doyle’s Untamed is a fierce, thought-provoking book about breaking free from societal expectations and embracing your true self. With raw honesty and deep insight, Doyle encourages women to listen to their inner voice, trust their instincts, and live a life that aligns with their true desires. This book is a reminder that we all have the power to create the life we want.

4. Year of Yes by Shonda Rhimes

The creative powerhouse behind Grey’s Anatomy and Scandal, Shonda Rhimes, shares how one simple decision—saying “yes” to new opportunities—completely transformed her life. This book is full of humor, wisdom, and inspiration, making it perfect for any woman looking to step outside her comfort zone and embrace life’s possibilities.

5. Spin Sucks by Gini Dietrich

In Spin Sucks, Gini Dietrich offers an insightful guide for those in the media and public relations industries. The book provides practical advice on how to build and maintain a strong reputation, effectively manage crises, and create content that resonates with audiences. It’s a must-read for anyone seeking to navigate the evolving media landscape with integrity and skill.

6. How to Make Affirmations Work for You by Esther Ijewere

In this empowering guide, Esther Ijewere helps readers understand the transformative power of affirmations and how to use them to bring positive change into their lives. Drawing from her own experiences and insights, Esther provides practical tips and strategies to help women embrace affirmations as a tool for personal growth, confidence, and success.

7. Sister Citizen by Melissa V. Harris-Perry

Sister Citizen by political science professor Melissa V. Harris-Perry explores the political experiences of Black women in America. Harris-Perry examines how race, gender, and political disenfranchisement intersect to shape the lives and perspectives of Black women. This book is both an academic and empowering look at the unique struggles and strength of Black women in the U.S.

8. Tiny Hero, Big Heart by Tolulope Ola-Adejumo

Tiny Hero, Big Heart by Tolulope Ola Adejumo is a touching children’s book that celebrates the resilience of NICU babies and the unwavering love of their families. It beautifully illustrates the journey of a premature baby and the support system that helps them thrive.

Tiny Hero, Big Heart Journaling: Your Little Blessings in the NICU is a heartfelt companion for parents navigating the NICU experience. With reflective prompts, affirmations, and space to document their journey, this journal provides comfort, strength, and hope during a challenging time.

Both books are perfect reads this Women’s Month, highlighting maternal strength, perseverance, and the power of love.

Final Thoughts

Books have the power to transform, uplift, and inspire. This Women’s Month, take time to invest in yourself by diving into these empowering reads. Whether you’re looking for motivation, wisdom, or a fresh perspective, these books offer something invaluable—stories that remind us of our strength, resilience, and limitless potential.

Which of these books are you adding to your reading list this month? Let us know in the comments!

In self development March 5, 2025 By Esther Ijewere

How Gusi Tobby Lordwilliams is Redefining Executive Service with the School of Service

Gusi Tobby Lordwilliams, popularly known as the LORD T OF IMPACT, is on a mission to revolutionize the executive assistant profession. In the fast-paced world of business and leadership, executive assistants have often been seen as essential yet overlooked support staff. With the launch of the School of Service, she is reshaping this narrative by equipping executive assistants with the skills, mindset, and influence to become strategic powerhouses.

A Visionary Leader in Executive Service and Volunteerism

With a background in law, Gusi Tobby has spent years transforming individuals into high-performing executive assistants and service professionals. Her expertise in volunteer management, leadership development, and executive support systems has positioned her as a leading authority in the field.

Having coached over 500 executive assistants (EAs) into high-paying roles, she has become a sought-after mentor, helping professionals connect with high-net-worth individuals (HNWIs) and advance their careers. Beyond training, she is the founder of Girl Hub Africa, Nigeria’s largest all-female volunteering network, dedicated to bridging the gender gap through volunteering, training, and advocacy.

The Game Changer: The School of Service

Launching on February 10, 2025, the Executive Assistant Mastery Course at the School of Service is designed to shatter outdated perceptions of executive support roles. This program will mold participants into strategic thinkers, trusted advisors, and indispensable partners to high-performing executives.

“This isn’t just another training program,” says Gusi Tobby. “It’s a movement to dismantle the tired narrative around executive assistants. They’re not ‘just’ anything, they’re powerhouses, and we’re here to amplify that truth.”

World-Class Faculty for a Transformative Experience

The School of Service brings together an all-star lineup of industry disruptors and experts, including:

Jimi Tewe – Career Success Catalyst and Leadership Coach
John Obidi – Digital Leadership Expert and Founder, Headstart Africa
Esther Ijewere – PR Consultant, Award-winning Social Activist, and Advocate for Women
Dr. Linus Okorie – Leadership and Organizational Development Strategist
Carisa Caleb – Global Leadership Expert
Aproko Doctor – Digital Health Advocate
Praise Fowowe – Family Life Coach and Visionary Consultant
Belinda Enoma – Data Privacy Consultant and Speaker
FII Stephen – AI/Business Strategist
Patience Olusuyi – Legal & Entrepreneurship Efficiency Specialist

Beyond Training: A Pathway to Certification

The School of Service is not just about training—it’s about transformation. Alongside the Mastery Course, the institution is introducing a Diploma in Executive Services and Management, offering a pathway for professionals who aspire to become certified Executive Service Coaches.

“The School of Service is for the bold,” Gusi affirms. “It’s for those who are tired of mediocrity, for those who see themselves as more than a title, and for those who know that service is a superpower.”

Why This Matters

For too long, executive assistants have been undervalued. The School of Service is here to change that by empowering professionals to claim their space as key players in leadership and business success. With a curriculum designed to foster strategic thinking, personal branding, and career growth, this launch marks a seismic shift in how EAs are trained, valued, and positioned in the corporate world.

Join the Movement

If you’re ready to elevate your career, step into leadership, and make a lasting impact, the School of Service is your gateway to transformation.

For enrollment or partnership inquiries, contact: 📞 +234 707 997 7003
📩 Josephine Opene-Terry, Head of Administration
📧 Hello@schoolofservice.com
🌐 www.schoolofservice.com

About Gusi Tobby

Gusi Tobby is an Executive Service Coach, Volunteer Management Consultant, and Founder of Girl Hub Africa. Renowned for her unapologetic passion and groundbreaking initiatives, she continues to inspire and empower professionals to break barriers, rise above limitations, and create transformative impact.

In Editor's Choice December 13, 2024 By Esther Ijewere

Highlights from the Fourth Cohort of the Women of Rubies Media Visibility Bootcamp

Women of Rubies has successfully hosted its 4th Media Visibility Bootcamp, a transformative two-day event designed to empower women with essential tools and strategies to enhance their visibility, build credibility, and achieve success in personal and professional spheres. This year’s Bootcamp was held during a milestone moment as Women of Rubies celebrated its 9th anniversary, marking nearly a decade of empowering women globally.

The event featured distinguished speakers, engaging panel discussions, and interactive networking sessions that inspired participants to harness the power of media to amplify their voices and achieve their goals.

Day 1 Highlights

The bootcamp opened with a powerful address from Hon. Charmaine Williams, Distinguished Guest of Honour, who emphasized the importance of visibility for women entrepreneurs and her unwavering commitment to supporting their access to vital resources.

Special Guest Patricia Bebia, leveraging over 20 years of media experience, delivered an inspiring talk on how visibility can transform opportunities for women, leaving participants motivated to take control of their narratives.

Notable sessions included:

Prudence Zoe Glorious on “Innovative Approaches to Public Relations: Building Transparency and Credibility,” providing actionable strategies for building trust.
Esther Ijewere, founder of Women of Rubies, presented “The Power of Wikipedia: Leveraging Open Knowledge for Women’s Visibility and Empowerment,” highlighting the platform’s role in amplifying women’s contributions.

The day’s Fireside Chat Panel featured insights from:

Heather McWilliam, founder of Brave Inspires Brave, on leveraging media for mental health advocacy.
Amaechi Omijeh, on successful social media campaigns driving small business growth.
Erica Ayisi, with practical steps for women of color to overcome systemic barriers.

Day 2 Highlights

Day 2 began with a keynote by Sabine Soumare, who presented the “2024 State of Women’s Entrepreneurship in Canada,” offering valuable insights into the current landscape.

Special Guest Councillor Colleen James spoke passionately about the representation of women in media and the importance of challenging misrepresentation.

The main session speakers were:

Kesiena Edafiogho on “Leveraging Media to Boost Career Visibility in the Digital Space”

Kesiena emphasized the power of personal branding and storytelling to stand out in the digital world. She provided practical tips on using social media platforms like LinkedIn and Instagram to connect with professional networks and boost career visibility.

Priscilla Iyari on “Effective Marketing Communication Strategies for Securing Funding”

Priscilla shared essential strategies for positioning brands to attract funding. She highlighted the importance of tailoring messaging, building trust, and crafting compelling proposals to secure grants and investments.

The final Fireside Chat brought actionable insights from:

Blessing Okebe, on personal branding for competitive industries

Some Empowering Nuggets Shared During the Bootcamp

Throughout the event, speakers shared memorable and empowering nuggets:

Reflections from Esther Ijewere

Reflecting on the event’s success, Esther Ijewere shared:
“This year’s Bootcamp and our 9th anniversary symbolize the remarkable journey of Women of Rubies. Through this platform, we have empowered countless women to amplify their impact and visibility. I am deeply humbled by the inspiring women who joined us and proud of the milestones we have achieved together.”

Sponsors and Media Partners

The event was proudly supported by Myeki.market, and Chekwube Uchea, with BellaNaija, Naijapreneur Canada, and Guardian Nigeria as media partners.

Get the BootCamp replay here; womenofrubies.com/mvbc4

For more information about Women of Rubies and future events, visit www.womenofrubies.com.

In self development November 13, 2024 By Esther Ijewere

Hope Springs Women’s Ministries and Women of Rubies Hold Transformative Retreat

Hope Springs Women’s Ministries, in collaboration with Women of Rubies, hosted an inspiring women’s retreat at the Anglican Church of Annunciation in North York, welcoming attendees to an extraordinary journey of inner healing, reflection, and empowerment.

Held on November 2nd, this one-day retreat offered a serene and spiritually uplifting environment where women came together to “Unpack, Unburden, and Heal from Within.” Participants engaged in powerful teachings led by inspiring speakers, one-on-one counseling sessions with certified counselors, and self-care activities, creating an enriching experience focused on personal growth and spiritual renewal.

Linda Kelechi Eronmhonsele, Convener of the Hope Springs Women’s Retreat, shared her reflections on the event, stating, “This retreat has been a heartfelt journey of healing and empowerment for every woman present. We came together to unpack our burdens, embrace our faith, and connect with one another in a profound way. I am truly grateful to all our participants and support partners, Bisole Adebajo-Nathaniel and Peace Anyira, whose dedication made this event a remarkable success. Special thanks to our guest speakers, Christina Yan and Oyin Isaac, for their inspiring words that helped set the tone for healing and transformation.”

Esther Ijewere, representing Women of Rubies, added, “It has been a privilege for Women of Rubies to partner with Hope Springs Women’s Ministries for this extraordinary retreat. We witnessed the strength that emerges when women come together to lift each other up. We are committed to supporting women on their journey to freedom, healing, and personal growth.”

Highlights of the day included a session of refreshing worship, invigorating stretching exercises, and open networking that encouraged participants to connect deeply with one another. Every detail, from the personalized gifts to refreshments and supportive guidance, was thoughtfully designed to make each woman feel valued and rejuvenated. The retreat served as a safe space for all attendees, made even more welcoming with free parking and other conveniences.

This retreat has marked the beginning of a journey for many women in attendance, equipping them with tools to continue their healing journey and pursue a life of freedom and transformation. Attendees expressed heartfelt gratitude for the opportunity to gather in such a supportive community, with one participant sharing, “This experience has given me the strength to move forward with hope and renewed faith.”

About Hope Springs Women’s Ministries and Women of Rubies
Hope Springs Women’s Ministries is dedicated to creating safe, faith-based spaces where women can seek healing, support, and spiritual guidance. Women of Rubies empowers women globally through advocacy, media, and public relations, offering resources that inspire growth and amplify voices.

For more information, follow Hope Springs Women’s Ministries on Instagram.

Esther Ijewere

Why This Masterclass Matters

What You Will Learn

Meet Your Facilitators

Esther Ijewere

Featured Guest Expert

Cynthia Mwangi, Strategic Communications Expert

Who Should Attend?

Why World PR Day Matters

Event Details

What Is the Women of Rubies Media Pitch Challenge?

Why This Matters, Especially During Black History Month

How the Media Pitch Challenge Works

What the Winner Receives

Who Should Apply? This challenge is for:

Media & Community Partners

Event Details at a Glance

Know Your Target Media Outlets

Craft a Captivating Subject Line

Research and Personalize

Start with a Compelling Hook

Clearly Outline the Value

Showcase Your Expertise

Keep it Concise and Focused

Include Supporting Materials

Pitch for Esther Ijewere, Founder of Women of Rubies:

Pitch for Oprah Winfrey:

Conclusion

Championing Women Through Women of Rubies

Shared Values with CNPC

Looking Ahead

Storytelling Is More Than Just Talking

3 Ways to Start Turning Your Story Into an Opportunity

Join Me on August 8: Your Story Deserves the Spotlight

You’re Invited, and So Is Someone You Know

1. Becoming by Michelle Obama

2. The Moment of Lift by Melinda Gates

3. Untamed by Glennon Doyle

4. Year of Yes by Shonda Rhimes

5. Spin Sucks by Gini Dietrich

6. How to Make Affirmations Work for You by Esther Ijewere

7. Sister Citizen by Melissa V. Harris-Perry

8. Tiny Hero, Big Heart by Tolulope Ola-Adejumo

Final Thoughts

A Visionary Leader in Executive Service and Volunteerism

The Game Changer: The School of Service

World-Class Faculty for a Transformative Experience

Beyond Training: A Pathway to Certification

Why This Matters

Join the Movement

About Gusi Tobby

Day 1 Highlights

Notable sessions included:

The day’s Fireside Chat Panel featured insights from:

Day 2 Highlights

Some Empowering Nuggets Shared During the Bootcamp

Reflections from Esther Ijewere

Sponsors and Media Partners

Useful Links

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