Hope Springs Women’s Ministries, in collaboration with Women of Rubies, hosted an inspiring women’s retreat at the Anglican Church of Annunciation in North York, welcoming attendees to an extraordinary journey of inner healing, reflection, and empowerment.
Held on November 2nd, this one-day retreat offered a serene and spiritually uplifting environment where women came together to “Unpack, Unburden, and Heal from Within.” Participants engaged in powerful teachings led by inspiring speakers, one-on-one counseling sessions with certified counselors, and self-care activities, creating an enriching experience focused on personal growth and spiritual renewal.
Linda Kelechi Eronmhonsele, Convener of the Hope Springs Women’s Retreat, shared her reflections on the event, stating, “This retreat has been a heartfelt journey of healing and empowerment for every woman present. We came together to unpack our burdens, embrace our faith, and connect with one another in a profound way. I am truly grateful to all our participants and support partners, Bisole Adebajo-Nathaniel and Peace Anyira, whose dedication made this event a remarkable success. Special thanks to our guest speakers, Christina Yan and Oyin Isaac, for their inspiring words that helped set the tone for healing and transformation.”
Esther Ijewere, representing Women of Rubies, added, “It has been a privilege for Women of Rubies to partner with Hope Springs Women’s Ministries for this extraordinary retreat. We witnessed the strength that emerges when women come together to lift each other up. We are committed to supporting women on their journey to freedom, healing, and personal growth.”
Highlights of the day included a session of refreshing worship, invigorating stretching exercises, and open networking that encouraged participants to connect deeply with one another. Every detail, from the personalized gifts to refreshments and supportive guidance, was thoughtfully designed to make each woman feel valued and rejuvenated. The retreat served as a safe space for all attendees, made even more welcoming with free parking and other conveniences.
This retreat has marked the beginning of a journey for many women in attendance, equipping them with tools to continue their healing journey and pursue a life of freedom and transformation. Attendees expressed heartfelt gratitude for the opportunity to gather in such a supportive community, with one participant sharing, “This experience has given me the strength to move forward with hope and renewed faith.”
About Hope Springs Women’s Ministries and Women of Rubies Hope Springs Women’s Ministries is dedicated to creating safe, faith-based spaces where women can seek healing, support, and spiritual guidance. Women of Rubies empowers women globally through advocacy, media, and public relations, offering resources that inspire growth and amplify voices.
For more information, follow Hope Springs Women’s Ministries on Instagram.
Women of Rubies, a groundbreaking platform dedicated to celebrating and empowering women, is excited to announce the Media Visibility Bootcamp 4.0. This signature event, crafted specifically for female entrepreneurs and emerging influencers, offers essential tools and strategies to amplify their media presence and create meaningful impact in their fields.
The Media Visibility Bootcamp is more than a learning experience—it’s a transformative journey. With expert-led guidance, interactive exercises, and a supportive community, attendees will gain the skills to elevate their personal brand, amplify their voice, and create a lasting impression. The two-day program is designed to help women excel in media visibility, boost their credibility, and advance in today’s competitive landscape.
“We are thrilled to bring the Media Visibility Bootcamp 4.0 to life, offering an invaluable opportunity for entrepreneurs to learn from top industry leaders,” says Esther Ijewere, Founder of Women of Rubies. “At Women of Rubies, we believe in empowering women through strategic media visibility. This bootcamp is designed to provide participants with the tools they need to elevate their brands and maximize their impact. We’ve seen the transformative power of enhanced visibility, and we are here to help our community shine.”
Event Details:
Dates: December 7th & 8th, 2024
Location: Online via Zoom
Ticket: Grab it on our website or via Selar here and here on Strip
Enquiries, collaboration and sponsorship; mediabootcamp@womenofrubies.com
Join us to make your voice heard, grow your brand, and stand out in your field, all from the comfort of your own space.
Meet our 10 Inspiring Industry Speakers:
Esther Ijewere– Multi award-winning Media Strategist & Founder of Women of Rubies
Esther Ijewere is a multi-award-winning media strategist, founder of Women of Rubies, and passionate advocate for women’s empowerment. She convenes the Media Visibility BootCamp and Sip and Network and is a columnist with The Guardian newspaper. Through her platform, Women of Rubies, and The Guardian, Esther has featured over 1,000 inspiring women, amplifying their voices and stories globally.
Esther Ijewere, Multi Award Winning Media Strategist and Founder, Women of Rubies Inc.
Prudence Zoe Glorious is a Tanzanian thought leader and strategist, redefining public relations and strategic communications across Africa. As CEO of PZG PR and Strategic Advisor at The Foundation for Civil Society, her work spans youth empowerment, philanthropy, and sustainable development. With over 11 years of experience, Prudence is known for using strategic communications to bridge divides and drive social impact. She is also an accomplished author and philanthropist, dedicated to improving the lives of marginalized communities.
Sophia Etuhube is an award-winning journalist, storyteller, and entrepreneur dedicated to uplifting communities through human interest stories. Currently a reporter and editor at CBC/Radio-Canada, she highlights diverse experiences, particularly those of immigrants in Canada. As CEO of Softlanding Canada, she provides essential resources and guidance to newcomers, easing their transition into a new country. With a solid background in Nigerian media and a Master’s in Organizational Management, Sophia uses her voice to inspire and champion the underrepresented.
Heather McWilliam is an award-winning entrepreneur and changemaker who has redefined bravery through her journey of overcoming workplace abuse and advocating for mental health. After a decade as a police officer in Canada, she founded Brave Inspires Brave, a movement that empowers individuals to embrace leadership and foster conversations about trauma and resilience. Her landmark victory in a Human Rights case against a major police service has highlighted the need for systemic change in law enforcement.
Kesiena Edafiogho, known as Sena, is a trailblazer in the Canadian tech industry and an inspiring figure for immigrants. With a diverse academic background and over 15 years of IT experience, she has consulted for top banks and government offices, specializing in digital transformation and project management. As the founder of Synergy One Consulting Corporation, Sena empowers new immigrants and career changers through tailored training programs and mentorship. Her commitment to creating pathways for success and fostering an inclusive tech community highlights her dedication to uplifting others.
Kesiena Edafiogho, Careeer Coach and IT Consultant
Priscilla Iyari is a seasoned Brand and Marketing Communications professional with over 14 years of experience enhancing brand influence across 16 countries. Currently serving as the Regional Marketing and Communications Outreach Officer at FACE Coalition, she connects Black entrepreneurs to essential resources and support. An Executive MBA student at Queens and Cornell Universities, Priscilla is also the founder of The Actionable Visioning Scheme (TAVS), empowering minority women globally. Recognized for her contributions to gender equality, she is a dynamic speaker and advocate dedicated to fostering inclusive business environments.
Amaechi Omijeh, known as MRSOTHEBRAND, is a vibrant blogger and influencer dedicated to promoting small businesses and entrepreneurship, especially among women. Through her blog and social media platforms, she shares valuable insights, resources, and success stories that inspire and empower entrepreneurs. Her mission is to create a supportive community where business owners can connect, learn, and grow together.
Erica Ayisi is an international freelance journalist with a focus on human feature stories from the African diaspora and communities of color. Her work has been published in NBCNews.com, The Root, ESSENCE, and other outlets. Erica is also a two-time Pulitzer Center grantee and has taught media literacy and English in U.S. schools. She holds a master’s degree in Communication Arts from NYIT and is the founder of Akosua’s Closet, an African-sourced online boutique.
Victoria Nkong is a multilingual entertainment consultant and seasoned music business executive from Nigeria. With nearly two decades of experience in events production, she has established herself as a leading figure in the industry. Victoria is also a skilled talent manager, public speaker, and PR consultant, known for her work across events and TV production. Her expertise spans various sectors of the entertainment world, making her a sought-after professional in the African creative scene.
Blessing Okebe is a seasoned Media and Communications Professional, Personal Branding Strategist, and Corporate MC. She helps brands and individuals amplify their impact through strategic communication and personal branding. With a wealth of experience across various industries, Blessing is also a dynamic event host, known for engaging audiences and creating lasting memories
Sabine Soumare is the Executive Director of the Women Entrepreneurship Knowledge Hub (WEKH) within the Diversity Institute (DI). In this role, she is committed to amplifying the impact of women entrepreneurs across Canada. Collaborating with ten regional WEKH hubs and over 250 partners nationwide, Sabine works to build partnerships, share knowledge, and promote best practices, advancing a more inclusive and supportive entrepreneurship ecosystem for women.
What You’ll Learn:
Media Visibility Strategies: Proven approaches to boost your brand’s recognition.
Storytelling Skills: Techniques to create engaging narratives that connect with audiences.
Personal Branding Essentials: Insights on how to stand out in your industry
Expert Media Strategies: Proven tactics to enhance your brand’s visibility.
Practical Growth Tools: Actionable insights for business expansion.
Networking Opportunities: Connect with industry leaders and like-minded entrepreneurs.
VIP Perks: Exclusive access to an in-depth class and feature on Women of Rubies.
Global Accessibility: Join from anywhere with lifetime access to valuable content.
Since its inception in August 2023, the Women of Rubies Media Visibility Bootcamp has supported over 300 women and featured more than 30 inspiring speakers. Don’t miss this chance to join an empowering journey and take your brand to new heights!
A Sacredmotherhood is thrilled to announce the successful conclusion of the “Mom On Mission: Your Light Has Come, M.O.M. 3.0” Conference, held on Saturday, May 11, 2024, from 10 am to 1 pm at C Banquets, located at 300 City Centre Dr, 12th floor, Mississauga, ON L5B 3C1. This inspiring event brought together mothers from all walks of life to honor and celebrate their exceptional contributions to nurturing families and communities.
The conference featured insightful workshops, inspirational keynotes, and moments of reflection and worship, led by esteemed speakers Oyin Isaac, founder of A Sacredmotherhood; Tolulope Adejumo, Dere Akindoju, Dammy Aromiwura, Ally Yao, Elmien de Wet, and Adeola Abiodun. Attendees engaged in thought-provoking discussions received uplifting messages and found opportunities for spiritual growth and empowerment.
A highlight of the event was the presentation of the prestigious Shining Star Award, supported by Women of Rubies, to recognize a mother who exemplifies resilience, compassion, and dedication. We are delighted to announce that the winner of this year’s Shining Star Award is Taiwo Awojoodu.
Taiwo Awojoodu’s recognition as the Shining Star Award recipient includes extensive publicity over a three-month period, a feature on Women of Rubies’ blogpost, pinned to the Inspiration segment for two weeks, a pinned post of the feature on their social media pages for one week, event/product promotion on their Facebook page monthly for three months, and a live interview session with Women of Rubies’ founder Esther Ijewereon Facebook.
“This partnership with Women of Rubies underscores our shared commitment to uplifting and honoring mothers,” says Oyin Isaac, founder of A Sacredmotherhood. “We believe that every mother deserves recognition for her selfless love and devotion.”
Esther Ijewere, founder of Women of Rubies, adds, “We are excited to collaborate with A Sacredmotherhood to celebrate the strength and resilience of mothers. The Shining Star Award is our way of honoring their invaluable contributions to society.”
The M.O.M. 3.0 Conference successfully brought together mothers for a day of empowerment, reflection, and celebration, reinforcing the divine essence of motherhood and honoring the shining stars among us.
For further information or inquiries, please contact Oyin Isaac at 647-704-6804 or via Instagram: @_sacredmotherhood.
Women of Rubies, a renowned platform dedicated to celebrating and empowering women, is excited to unveil the lineup of distinguished speakers for its highly anticipated Media Visibility BootCamp 3.0. Scheduled for April 6th and 7th, this transformative event promises invaluable insights to all attendees.
Among the esteemed speakers for the BootCamp are; TV Host and Wealth Creation Coach, Tope Mark-Odigie; Financial Educator, Katrice Justice; Fashion Creative Director, Nike Kay-Okunubi, and Career and Transition Coach; Chekwube Uchea, among other industry experts. Each speaker brings expertise in media visibility, offering strategies to elevate personal and professional brands.
Joining them are six additional speakers, including Damilola Ajibade, founder of The Journey Amplified, Fola Adegoke, founder of Winfinite Consulting, Chiddie Anyasodo, Relationship Coach, Dr. Kelechi Okoro, Health Influencer and Medical Doctor, Checkwube Uchea, Career and transition coach, Ruth Aliu, Founder of Techity Consulting, and Erica Tiwaa, digital marketer and content creator.
The two-day event will feature insightful sessions and fireside chats conducted via Zoom, covering personal branding, storytelling, and leveraging digital platforms. Early bird tickets are available until March 14th, with Rubies Collective members receiving an extra 15 percent off. Membership details can be found at womenofrubies.com/RubiesCommunity
“We are thrilled to bring together such an exceptional lineup of speakers for our Media Visibility BootCamp 3.0,” says Esther Ijewere, Founder of Women of Rubies. “Our goal is to empower women with the knowledge and skills they need to thrive in today’s media-driven world. With the expertise and guidance of our speakers, attendees will leave feeling inspired, informed, and ready to take their visibility to new heights.”
Don’t miss this opportunity to learn from industry leaders and connect with like-minded professionals at the Women of Rubies Media Visibility BootCamp 3.0. Register now to secure your spot and embark on a journey toward greater visibility and impact.
Read about MVBC 1.0 here and the second edition here
Subscribe and watch MVBC videos on our YouTube channel here
The Women of Rubies Sip and Network event held on February 25th, 2024, at the prestigious Naijajollof Downtown Toronto Event Center, was met with resounding success. The event brought together a diverse group of remarkable business owners from across Ontario for an evening of inspiration, networking, and empowerment.
The event featured esteemed speakers including Nkechi Ahanor-Wilson, Funmi Ayowole, and Chichi Okichie, who captivated the audience with their insights and expertise. Funmi Ayowole, as the first speaker, delved into the importance of emotional wellness for women, the significance of maintaining a healthy routine, and the practice of mindfulness in daily life. Chichi Okichie shared invaluable insights on the underutilized potential of Facebookfor business owners, emphasizing its role in enhancing media visibility and brand recognition.
Nkechi-Ahanor WIlson speaking
Nkechi Ahanor-Wilson, the founder of the successful hair brand Cacosa Hair, shared her journey of transforming pain into passion and profit, highlighting the importance of setting healthy boundaries as business owners to foster growth and prevent exploitation.
The event also featured an enlightening interview conducted by Esther Ijewere, the founder of Women of Rubies, with Beauty Obasuyi, the founder of Naijajollof and a real estate expert. Beauty shared the inspiration behind her business, which began in 2018 and has since expanded to six locations across Canada. She also revealed the motivations behind her Guinness World Record attempt for the longest cooking hours, which lasted for an impressive 18 days.
Attendees had the opportunity to engage in networking sessions, facilitating connections and knowledge sharing among participants. Nike Kay -Okunubi expressed her newfound understanding of the importance of boundaries and intentionality in networking, while Julia Biebem of Grandieu Event felt inspired by Nkechi’s session and aims to apply the lessons learned to enhance her business endeavours. Angela Ikogho of Wraptuckmore stressed the significance of assertiveness and the ability to say no in navigating business challenges.
The event, expertly compered by Blessing Timidi Digha, a community development advocate and content creator, was attended by notable business owners and entrepreneurs who left feeling empowered and motivated to pursue their goals.
Esther Ijewere, the convener of the event, expressed her delight at the overwhelming success of the inaugural live event in Canada, affirming the Sip and Network movement’s commitment to empowering women to embrace their uniqueness. She looks forward to future events that promise to be impactful and value-driven.
For media inquiries or further information, please contact: event@womenofrubies.com
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Elevate your media presence and enhance your brand visibility by registering for the Women of Rubies Media Visibility BootCamp 3.0. Don’t miss out on this opportunity to gain valuable insights and strategies from industry experts. Grab your earlybird ticket to our Media Visibility Bootcamp here
In collaboration with Moments with Bren, Women of Rubies recently hosted an invigorating IGS (Ignite, Goals, Success) Live session facilitated by Esther Ijewere and Brenda Okorogba. This transformative class delved into the power of visualization through the creation of vision boards, aimed at helping participants identify core values, set SMART goals, and take actionable steps towards their aspirations.
Clarifying Core Values and Intentions
At the heart of the session was the exploration of core values and intentions. Participants were encouraged to reflect on the guiding principles that shape their decisions and actions. Whether it’s integrity, creativity, compassion, or service, clarifying these values provided a solid foundation for aligning goals with personal beliefs.
Crafting SMART Goals
With values as a compass, participants were guided in crafting SMART goals – Specific, Measurable, Achievable, Relevant, and Time-bound. This strategic approach ensured that goals were not only meaningful but also actionable and realistic. By setting clear objectives, participants were empowered to take deliberate steps toward their desired outcomes.
Creating Vision Boards
A highlight of the session was the hands-on activity of creating vision boards. Through a collage of images, words, and symbols, participants visualized their aspirations and dreams. From career milestones to personal growth, each element on the vision board served as a powerful reminder of the future they aim to manifest.
Daily Intentions and Reflection
As part of the ongoing journey towards their goals, participants were encouraged to set daily intentions and reflect on their actions. By consciously embodying their intentions and evaluating their progress each day, individuals gained valuable insights into their behaviours and habits, paving the way for continuous growth and self-awareness.
Embracing Creativity and Sharing Goals
Throughout the class, creativity flowed freely as participants expressed their visions through art and storytelling. The act of sharing vision boards and goals with the group fostered a sense of community and support, inspiring each other to reach greater heights.
Participant Reviews:
“Justina Oguntona’s Review: I absolutely loved it! The class opened my eyes to a lot of things, starting from uncovering my intentions and creating values that align with my intended goals. It provided me with the opportunity for self-reflection, which is essential for personal growth. Additionally, I appreciated learning about the spirit of discernment, enabling me to distinguish between vision builders and vision killers. Overall, it was a truly enriching experience!”
“Helen’s Reflection: The class was truly an eye-opener for me. It has inspired me to be more deliberate in achieving my goals this year. The insights gained from uncovering my intentions, aligning values with goals, and fostering self-reflection have equipped me with the clarity and determination needed to pursue my aspirations with purpose. I am grateful for this empowering experience!”
“Funmi’s Takeaway: The class emphasized the importance of giving ourselves grace and being kind to ourselves, even as we strive to achieve our goals. This lesson resonated deeply with me, reminding me of the significance of self-care and compassion on the journey towards success. By embracing this mindset, I feel empowered to pursue my aspirations with a balanced approach, nurturing both my ambitions and well-being. It’s a powerful reminder that self-love and growth go hand in hand.”
“Ejiro Osakede’s Goal Setting Reflection: One of my key goals this year is to set intentions, make impact, and influence society positively. This class has been instrumental in helping me clarify this goal and chart a path towards its realization. By learning the importance of intentionality and reflecting on the impact I aim to make, I feel empowered to take deliberate actions that align with my values and vision for societal change. I am excited to embark on this journey of purpose and contribution, knowing that each step I take brings me closer to making a meaningful difference in the world.”
The Women of Rubies IGS Vision Board Class was a powerful reminder of the importance of visualizing one’s dreams and taking intentional action towards them. By clarifying core values, setting SMART goals, and creating vision boards, participants embarked on a journey of self-discovery and empowerment.
As we move forward, let us continue to embody our values, pursue our goals with determination, and support each other on our paths to success
Presentation slides from the class will be sent to registrants and our Rubies Collective Community members.
Click here to join the community and receive updated information about our activities.
Self-help books can be a great resource when it comes to self-improvement and boosting your career. From improving your communication skills and building relationships with colleagues to nurturing your confidence and self-esteem, books can give us the tools and strategies to find success at work.
From new releases to bestsellers, here are some of the best reads about cultivating a healthy, fulfilling career in the modern workplace.
1. Why Has Nobody Told Me This Before? by Dr Julie Smith (2022)
It’s no secret that our workplaces are unhealthy. Excessive workloads, stagnant pay, job insecurity, discrimination and toxic cultures and environments have had a serious impact on our mental health. According to a survey of 30,000 people by AXA UK and Centre of Economic and Business Research, more than a fifth (21%) of UK adults are in emotional distress, defined by the study as ‘struggling’.
Although self-help books are no replacement for professional support and treatment, having a practical guide can help – something clinical psychologist Dr Julie Smith provides in her latest book. It’s an easy-to-understand therapy toolkit designed to help readers understand and manage various mental health challenges from anxiety and depression to low motivation.
2. If You Could Live Anywhere by Melody Warnick (2022)
Until fairly recently, your job dictated where you lived. If you wanted to work in publishing, you lived in London. Launching an app meant living in San Francisco. But now, with more people choosing to work from home either full-time or part-time, where we live is less dependent on our jobs.
Almost half of working adults were working from home at times during the COVID-19 pandemic. According to ONS data, 24% of people worked from home part-time in May 2022 – and more than eight in 10 workers said they planned to do hybrid work in the future. However, the place you call home still matters and finding the right place is essential for your happiness. Melody Warnick looks at how to find the right location for you while doing the job you love.
3. How To Make Affirmations Work For You By Esther Ijewere (2023)
How To Make Affirmations Work For You helps you disrupt negative thinking habits and build a new route in your brain for positive thoughts. Eventually, positive thought patterns appear, and your good thoughts affect your actions. It could help you learn new skills, succeed at work, or improve relationships.
Esther’s book is available for order via book.estherijewere.com
This book will get you inspired by tapping into that awesome feeling of empowerment and self-belief that affirmations can create. And you start projecting the energy to the world, and the confidence to yourself, that you are ready to achieve these goals. It also helps your self-esteem to naturally boost. It helps to replace negative thoughts with positive ones. They harness the mind’s power by directing your intentions toward your best self and your happiest.
Esther’sbook helps you focus on affirming your self-worth by reflecting on your core values and helping give you a broader view of yourself. It is available in E-book and paperback.
4. Be A Triangle by Lilly Singh (2022)
Research suggests self-esteem is linked to positive work outcomes, such as job satisfaction and higher income. However, a lack of self-esteem and confidence at work is something many of us struggle with. According to one 2019 study, 79% of women and 62% of men regularly feel a lack of confidence on the job. Imposter syndrome, doubting your abilities and feeling like a fraud, is common.
Comedian Lilly Singh, the New York Times bestselling author of How to Be a Bawse, suggests that triangles are the ideal model for building self-esteem in this short book. Triangles have got a strong foundation and they are difficult to knock over – an ethos we should apply to ourselves.1,
5. Presence by Amy Cuddy (2015)
Even the most confident of us get anxious from time to time, whether it’s in a job interview or before a big presentation. Frustratingly, these jitters can stop us showcasing our skills and abilities – and can set us back when it comes to career progression.
Harvard Business School professor and social psychologist Amy Cuddy examines how to overcome anxiety in stressful situations with some helpful, practical tips. She looks at how the mind and body are connected and how body language and posture can be used to overcome nerves.
In the silent moments of the night, grief visited me, bringing a heaviness that words struggle to express. I decided to take a break from my usual routine, uninstalling some apps in hopes of finding a quiet space to process the recent losses.
After a week of what seemed like a needed break, I reached out to Yemi, an old friend. Our chat started with everyday things, like his app called GrabHub, where people in Canada can get discounted groceries. Little did I know that our talk would take a turn towards grief. I asked how he dealt with losing a loved one and he said ‘I just had to accept they were never coming back and live with that.’
Biola, a friend, also shared her experience with grief, telling me about her mom’s passing few years ago. In her heartfelt words, I felt a connection and an understanding of the pain that grief brings. She encouraged me to take my time and honor my emotions.
However, amid these supportive moments, a jarring message arrived from someone who didn’t understand the need for me to take a break. It made me realize that people have different ways of dealing with grief, and sometimes, it’s okay to step back and be alone.
From this experience, a few lessons emerged—lessons that I carry with me.
Firstly, everyone responds to grief differently. It’s like a song, and each person’s tune is unique. Understanding and empathy are crucial during such times.
Secondly, I learned the importance of setting boundaries, especially when emotions are raw. The incident with the insensitive message made me realize the need to protect my space during vulnerable moments.
Thirdly, I discovered the power of intentional solitude. Choosing to be alone can be a way to heal and rediscover oneself. This journey is teaching me that silence can be a friend in times of grief.
Currently, I am immersing myself in the wisdom of ‘What A Time to Be Alone’ by Chidera Eggerue, finding comfort and insights in the pages of these sources.
In the days ahead, I plan to explore Yemi’s app, GrabHub, finding comfort in simple things like looking at African food photos. It’s my way of coping with the pain and grounding myself.
As I navigate this silent season, I hope these lessons resonate with others facing grief. May we all find our unique paths to healing and honor the memories of those we’ve lost.
I dedicate this article to the memory of my late dad; Emmanuel Ijewere and friends; Rinret Gofwan and Uche Ugo. They all added color and light to my life in different ways, and their memories remain cherished.
Late Emmanuel Ijewere, Rinret Gofwan and Uche UgoWith my late Dad, Emmanuel Ijewere, a few years ago
Securing media features can be a game-changer for individuals or businesses looking to boost their visibility and credibility. Crafting a compelling pitch is the first step toward grabbing the attention of journalists and editors. In this guide, we’ll explore the strategies and best practices for effectively pitching for media features.
Know Your Target Media Outlets
Understanding the media outlets you’re targeting is essential. Research their focus, audience, and the types of features they typically run. Tailor your pitch to align with the publication’s tone, style, and content preferences.
Craft a Captivating Subject Line
The subject line of your pitch is the gateway to getting noticed. Craft a concise, intriguing subject line that encapsulates the essence of your story. Make it clear why your feature is newsworthy or resonates with their readership.
Research and Personalize
Address the journalist or editor by name and reference their previous work or recent articles. Show that you’ve done your homework and understand their interests. A personalized pitch demonstrates your genuine interest in their platform.
Start with a Compelling Hook
Open your pitch with a strong hook that immediately engages the recipient. Clearly state the unique angle or story your feature offers and why it matters. Journalists are drawn to pitches that promise a fresh perspective or highlight a compelling narrative.
Clearly Outline the Value
Explain why your feature is valuable to their audience. Clearly articulate the benefits and relevance of your story. Whether it provides insights, addresses a current trend, or offers a unique perspective, emphasize what makes your feature stand out.
Showcase Your Expertise
Highlight your credentials or the unique insights you bring to the table. Journalists are more likely to feature stories from credible sources. If applicable, share any notable achievements, awards, or relevant experience that adds weight to your pitch.
Keep it Concise and Focused
Journalists receive numerous pitches daily, so keep yours concise and focused. Provide a brief yet comprehensive overview of your feature, emphasizing key points without overwhelming the reader. Make it easy for them to grasp the essence of your story quickly.
Include Supporting Materials
Enhance your pitch with supporting materials that add depth to your story. Include high-quality images, relevant statistics, or links to additional resources. Ensure all materials align with the publication’s guidelines and contribute to the overall appeal of your feature.
Pitch for Esther Ijewere, Founder of Women of Rubies:
Subject: Empowering Women Globally: A Story of Resilience and Impact
Dear [Recipient’s Name],
I hope this message finds you well. My name is [XXX], and I am reaching out to you on behalf of Women of Rubies, a dynamic organization founded by the inspirational Esther Ijewere.
Esther’s journey and the incredible work of Women of Rubies are a testament to resilience, empowerment, and the unwavering commitment to uplift women worldwide. With impactful initiatives ranging from education and media to advocacy for women’s rights, Women of Rubies is at the forefront of creating positive change.
I would love to offer you the opportunity to feature Esther Ijewere and Women of Rubies in [Publication Name]. Esther’s story, combined with the organization’s achievements, aligns seamlessly with [Publication Name]’s commitment to highlighting stories of empowerment and social impact.
Here are a few key points we can explore in the feature:
Esther Ijewere’s inspiring journey and vision behind Women of Rubies.
Notable initiatives and projects undertaken by Women of Rubies.
Impactful stories of women whose lives have been transformed through the organization’s efforts.
I believe this feature would resonate strongly with your readership and contribute to the ongoing dialogue on empowerment and social change. If you are interested, I am happy to provide more information, schedule an interview, or supply additional materials.
Thank you for considering this pitch, and I look forward to the possibility of collaborating on this impactful feature.
Best regards, [Your Full Name] [Your Contact Information]
I hope this message finds you in good health. My name is [XXX], and I am reaching out to you with a compelling story that I believe aligns seamlessly with [Publication Name]’s commitment to showcasing influential figures making a positive impact.
Oprah Winfrey, a global icon and trailblazer in media and philanthropy, continues to inspire millions with her unwavering dedication to creating positive change. I am eager to propose a feature that delves into Oprah’s philanthropic endeavors, shedding light on the transformative initiatives that have made a profound impact on communities worldwide.
Key points we can explore in this feature include:
Oprah Winfrey’s journey from media mogul to influential philanthropist.
Insightful details on Oprah’s notable philanthropic initiatives and organizations.
Personal stories of individuals whose lives have been positively influenced by Oprah’s philanthropy.
I believe a feature on Oprah Winfrey’s philanthropic legacy would be of great interest to [Publication Name]’s audience, adding a unique and impactful narrative to your esteemed publication.
If this proposal aligns with your editorial vision, I am happy to provide additional information, arrange an interview, or share supporting materials.
Thank you for considering this pitch, and I look forward to the possibility of collaborating on this compelling feature.
Best regards, [Your Full Name] [Your Contact Information]
Conclusion
Pitching for media features requires a strategic approach and a deep understanding of your target publications. By crafting personalized, attention-grabbing pitches and clearly showcasing the value of your story, you increase the likelihood of securing media features that can significantly impact your visibility and credibility. Remember, each pitch is an opportunity to tell a compelling story and make a lasting impression on the media landscape. Good luck!
Grab our free PR guide E-book here for enhanced visibility!
Navigating the dynamic landscape of personal and professional growth, the Women of Rubies Media Visibility BootCamp emerges as a powerful force for empowerment. The reverberations of enlightening sessions, expert guidance, and transformative conversations endure, and we’re thrilled to announce that the long-awaited BootCamp recording is now available!
What to Expect:
Relive the Insights:The recording encapsulates the essence of the empowering BootCamp, featuring expert insights from industry leaders; Sola Adesakin, Esther Ijewere, Mayowa Adegoke, Adeola Osideko and Funmi Ajala on building a strong online presence, crafting a personal brand for leadership, shaping narratives, leveraging financial literacy, mastering public speaking, content creation, brand sustainability, and intentional visibility.
Diverse Perspectives: Join the Fireside Chats where Chinaza Favour, Wendy Nwajiufor,Azeezat Adejare, and Rinret Gofwan discuss content creation, building sustainable brands, and intentional visibility. Gain diverse perspectives to enhance your personal and professional journey.
Why Grab Your Copy:
On-Demand Learning: Access the invaluable sessions at your convenience. Whether you missed a masterclass or want to revisit a favorite, the recording puts the knowledge in your hands.
Practical Strategies: Each session is packed with actionable strategies that can immediately elevate your media visibility and professional impact.
Diverse Insights: Benefit from a diverse range of topics and speakers, ensuring a holistic approach to your personal and professional development.
Invest in Yourself: Your personal and professional growth is an investment. The Women of Rubies Media Visibility BootCamp recording is a valuable resource that continues to provide returns on your commitment to self-improvement.
How to Access
Visit our Selar page and unlock a treasure trove of knowledge and wisdom from industry experts. Your journey to enhanced media visibility and success starts with a click!
Don’t miss this opportunity to empower yourself. Grab your copy of the Women of Rubies Media Visibility BootCamp recording today and step into a future of limitless possibilities!
For further enquiries, reach out via info@womenofrubies.com
Grab our free PR guide E-book here for enhanced visibility!
