Business Woman

Oluwatosin Ayinde is graduate of Mass Communication from The Polytechnic, Ibadan. A widow who lost her  husband to cancer five years ago. The beautiful single mom of one runs a  Multi-purpose ventures that deal in household items, general merchandise, contracts, clothing and boutique services.
She answers our #7questions below;
What is your biggest fear?
My biggest fear is failure. I don’t want to fail as a mother, neither do I want to fail as a woman.
2.  In your darkest moments, what do you do?
In my darkest moments, I cry. I lock myself up and cry bitterly, afterwards I pray and I hope.
3.  What is that one thing you would like to change about yourself?
I would like to be more confident of myself. I would like to worry less and focus more. Focus on my business, on my child and on my career.
4.  Where do you see yourself five years from now?
Five years from now, I see myself happily married with one or more kids, I see myself a successful business woman having at least 3 outlets in the metropolis of Lagos and 2 more outside Lagos.
I see myself as an Msc. Graduate, I see myself as a successful and supportive wife and mother.
5.  What keeps you going?
 Hope and my son – hope keeps me going. Hope fails not.
Many times, I get overwhelmed and weighed down, attimes I take a break and rest but I dare not quit.
I lost my parents at a time I needed them most, which has robbed me of many opportunities and support in life. Being an orphan has been a very great obstacle to my life. Now, I’m a mother, I have a son whom we lost his Dad 5 years ago. I want to be there for my son at every phase of his life, I don’t want him to suffer the same fate as me. So, my son keeps me going. I have to be there for him, I must not make him weep and wish his parents were alive. I have to be strong, for him.
6.   What is your stand on feminism? Do you consider yourself a feminist?
Well, feminism in the sense of it, isn’t anti-men. Feminism is a voice to the voiceless. It has given hope and support to many people. Feminism is not bad. Yes, I consider myself a feminist.
7.  What keeps you up at night?
When I wish to accomplish a thing and it seems unachievable, it keeps me up at night. When things aren’t looking positive for me, I lose my sleep.
*Want to be featured on #7Questions? Send a mail to info@womenofrubies.com

A wonderful poet once said ; You will face many defeats in your life, but never let yourself be defeated.” I bet she had Odedina Abimbola in mind.

Bimbo was singlehandedly raised by her hardworking mother who sells foodstuff and charcoal at Ipodo market, Ikeja. She lost her Father at a tender age in 2009, for her  growing up was a very challenging experience, she , her mom and younger sister Adepeju had to take refuge in a room and parlour apartment in the ancestral home of her maternal grandfather in Ipodo, Ikeja where she hustled through life to make a living; selling charcoal and taking up different jobs to save towards her education and  also support her family. ​Her story went viral a month ago when she posted her laundry Business on Twitter, a tweet that has now been shared over ten thousand times​ and reposted on other social media platforms​, Giving Bimbo leverage for her business, showing the ripple effect of determination and doggedness and also​ reminding us ​of ​the power of social media. ​The young budding entrepreneur ​shares her Inspiring story with me in this interview.

Growing Up

Despite my humble background, I was determined to do what it takes to change my family’s fortune. Immediately after Secondary school, I started taking up several jobs to assist my mother to fend for the family and saving towards sponsoring myself to the university.  In 2012, I gained admission into Adekunle Ajasin University Akungba, Akoko to study Business Administration, while in school I made several trips to Lagos to do promotional ushering jobs during weekends and I took up part time jobs during every semester break working with Wrangler as a sales representative at Ikeja Mall, while still studying hard in school, eventually graduating with. ( CGPA) second class degree.

In 2017 after graduation, while waiting to be posted to serve my Fatherland (NYSC). I  took up several jobs part time jobs, saved some money to start dealing in charcoal business having learnt the trade from my mother, I started selling in small and large units to food vendors, restaurants around Ikeja axis. But eventually had to quit the trade due to constant pressure to join Charcoal dealers pressure group.

In November 2017, I was posted to Adamawa state for the mandatory NYSC scheme, spent 3weeks in camp for the orientation exercise and eventually redeployed to Ibadan, Oyo state due to insecurity in the North.  As a Corps member in Ibadan I was posted to a secondary school where I was to resume 8am and close by 2pm, I decided to look for another part-time job to raise extra money for my upkeep and increase my savings.  Lucked smiled on me and I got a sales activation job with British American Tobacco, Ibadan sales unit. There I was required to work between 5pm to 10pm on Tuesday’s to Thursday, 5pm till 2am during the weekends. Though stressful, the pay was good and I was able to save the BAT salary towards starting a business. Eventually, the 3month contract with BAT ended and I had to make a decision on what business to do. As a member of WINNER’s Chapel I’ve always heard Bishop Oyedepo emphasize on the importance of seeking divine direction, so I prayed to God to show me the business to do and miraculously I got divine direction to start a laundry business in a dream.

Thereafter, I had to seek wise counsel from friends and I was directed to see a young man (Mr. Falade Ayomipo Oluwaseun) who also owned a laundry service here in Ibadan. I was told he also started as a Corps member and he was willing to teach me how to start and manage a laundry and dry cleaning shop at an affordable fee. I was able to learn within 3weeks while my PPA was on break. Few days later with the assistance of my Boss, I used all my savings to buy a washing machine, generator, industrial iron and other materials, equipment and items needed to start a Laundry and Dry Cleaning service.

On 10th May 2018, I started business washing 15shirts, 7 trousers and some under wears.  Today I’m a proud owner of a booming Laundry business (CRYTALZ EXCLUSIVE CLEANING SERVICES) that is registered with the CAC, I have 4 employees; 2pressers, a washerwoman and a delivery man. On the long run I intend to engage in large scale laundry and dry cleaning service and also perform Janitorial services.

Abimbola doing her thing

Inspiration behind Crystalz Laundry

Crystalz Laundry was God inspired. During the service year, I did a contract job with Benson and Hedges Ibadan sales unit. I was required to work between 5pm to 10pm on Tuesday’s to Thursday, 5pm till 2am during the weekends. Though stressful, the pay was good and I was able to save my salary towards starting a business. When the contract job ended.  I had to make a decision on what business to do. I prayed to God to show me the business to do and miraculously I got divine direction to start a laundry business in a dream.

What inspired me to advertise my business on Twitter

A friend of mine  (Juba Adeola) told me about how Twitter has helped many entrepreneurs (e.g Dolapo shawarma) increase sales at no cost. He suggested we take professional pictures of me at work, summarize my story while tagging Influencer’s and praying to God to help make the post go viral. And it did go viral by God’s grace.

Reception since I started Crystalz Laundry

My entry into a male dominated laundry business met with cold reception from family members, friends and many others. Some people even advised I do something more “Womanly” though my strong resolve and determination made many change their mind. My choice of business still baffles a lot of people till today

My vision

Crytalz Exclusive Cleaning Services is registered with the CAC.  On the long run I intend to engage in large scale laundry and dry cleaning service and also perform Janitorial services. So far, I have trained and assisted 2 people to set up their laundry business. I have a vision to periodically organise skills acquisition training and empowerment programs for people with a major focus on women. I may also diversify my business based on the ever changing business environment.


Unstable power supply, I spend a large amount of money on petrol monthly. I use a motorcycle rider to do my delivery and we have survived 2 terrible accidents. The unstable cost of buying materials is also an issue. Getting new customers usually require extra effort.

Abimbola Odedina at work

On giving up

I had a rethink after I survived  2 terrible accidents in the course of doing pick up and delivery.  The scars are  still visible on my body but I eventually overcame my worry and resolved not to give up

Being a Woman of Rubies

My strong determination to succeed. I sponsored myself to the university. As an undergraduate in Adekunle Ajasin University Akungba, I made several trips to Lagos to do promotional ushering jobs during weekends. I took up part time jobs during every semester break/strike working with Wrangler as a sales representative at Ikeja Mall. Before going for NYSC, I did charcoal business but had to quit due to pressure and debt. Despite all odds, I’m self-employed, an employee of labour and my story has inspired many.

Advice for women who want to go into the laundry business

The business world is not the exclusive domain of men, women have what it takes to own, run and manage businesses. What is required is a determination backed by a strong resolve to succeed in your chosen field; despite the odds and the heavy burden society has placed on women.

Olapeju Umah is the content creator at mile12marketwoman. A company that delivers every food and fruit item straight from the market to your doorstep, with over 6 years and hands on working experience in Information Technology, sales/marketing and business development from working in various industries including oil and gas, telecommunications, manufacturing and FMCG. She has been instrumental to various business expansion and start-ups and she currently sits on the board of various including Afrikwell oil and gas, Prestige college of music and Nigeria enterprises.

Since graduating from Olabisi Onabanjo University with a second class upper in Electrical Electronics Engineering, Olapeju has birthed four( 4) companies .She has attended various leadership and business trainings from Daystar leadership academy, WIMBIZ and other prestigious organisations. She is happily married to Daniel Umah and they are blessed with two boys.

The beautiful and very intelligent business woman shares her journey with me in this interview.

Childhood Influence

I come from a large family of 18 children asides uncles and aunties that stayed with us. My house was practically like a ‘boarding house”. So, as expected, for shopping, we would always do that in bulk. So I guess, yes, my childhood prepared me for this kind of business.

Meet Peju!

I studied Electrical Electronics Engineering in Olabisi Onabanjo University with majors in Telecoms. I am the 14th child of my Father and the 1st of my Mum. I am God’s ambassador on earth with interests in food, interiors and relationship. I am delightfully married to Mr. Daniel Umah with 2 wonderful boys as my heritage.

Inspiration behind Mile12 Market Woman

In the year 2014, my family moved to the ajah axis of Lagos and the first shock that hit me was the exorbitant cost of food items! So, since I have always done bulk shopping, I defied the distance barrier and continued shopping from mile12 market once a month. I then noticed that neighbors would tell me to shop for them whenever I am going. I did this for years until I realized this problem was unique to a lot of people living on that axis. That is how the company Mile12marketwoman was birthed.

Leaving my core for entrepreneurship

Work-life integration for me was tough with a nine to five job as I had started my family before graduating from school so my boys needed all the attention I could give. I quit after just a month’s work! I then knew that to remain relevant, I would have to do business.

Managing four businesses

For my interior décor company (Butter Slides), we operate as the contracts come. We have staff based on contracts. For the FMCG Company, its basically on auto pilot. We have put systems in place. Mile12marketwoman is the baby we are nurturing and by God’s grace, this baby will mature with no deficiency.

Work based challenge

One of the challenges unique to mile12marketwoman has to be supplying clients not within our coverage area. Due to the peculiarity of our goods (perishables), we do same day delivery after purchase. We shop for as much as 10 clients per market day and must supply all same day. We get calls from places as far as festac town and we cannot take such orders due to the limiting factor of distance. We are currently considering ways to solve this.

Positive feedback is my reward

The greatest reward for me has been the wonderful feedback from clients. It is extremely satisfying to know that our service is not only meeting a need but also feeding more people because most of our clients are always overwhelmed with the quantity they get and invariably have to share with others.

Mile12Marketwoman in 5 years

In the next 5 years, I see mile12marketwoman being a household name especially on the lekki/ajah axis. Ion 5 years, we plan to have served 5,000 homes.

Not giving up

Often in the life of an entrepreneur, there are times we feel like throwing in the towel and running back to paid employment. What keeps us going is the vision, the WHY, the passion.

Those who Inspire me

I have a lot of inspiration. One is my Mum. She is very hard working and has experience in various sectors from banking (27years in service) to establishing business in the transport and FMCG sector. My husband also is my number 1 supporter. For every “ridiculous” idea I come up with, he is always there to support. It might interest you to know that he is responsible for our catchy logo.

Entrepreneurial Journey

Entrepreneurship is definitely not for the faint hearted. Opposition will arise when you feel like you’ve got it all together. Competitors give you a run for your money but in all, it’s a game of gladiators and only the strong willed, smart, principled and God-favored win. I am one!

Being a Woman of Rubies

I am a woman of rubies because I am a woman of many parts. There is a whole lot more that I am made for. I am yet to scratch the surface.




Temiloluwa Balogun is fulfilling that dream by following her passion by changing the narrative unhealthy food consumption, She is the CEO of DawnJuice, a fast rising organic fruit juice and smoothies company in Nigeria. The young budding entrepreneur earned her degree in Microbiology from Olabisi Onabanjo University. Temi is strong advocate for healthy lifestyle. She continues to promote healthy living and lifestyle by carefully creating recipes to meet her family and clientele demands; encourages young people—especially women to choose healthy meal options.

She has supported and partnered with several organizations to drive the message of healthy lifestyle home , while she also runs her beauty and lifestyle outfit MO’s Crib Ventures on the side to further help women with their day to day lifestyle as it relates to beauty and make-up.

Temiloluwa who is happily married with children is also a certified Air hostess , In her words “ If I wasn’t into Juice business , I would have been a very successful air hostess because I commit myself to everything I do and give it my all”.

She shares her story with Esther Ijewere in this interview and shed more light on the need to eat and stay healthy.

Childhood Influence

I wouldn’t say Yes or No. But, all I can relate is that the church we attended back then fruits was always the order of the day,invariably I got introduced and exposed to fruits very early in life in varieties.

Meet Temi

A mother of three, who loves caring for her home. An entrepreneur and business woman who owns both Mo’s Crib and Dawn Juice (beauty and healthy lifestyle). I love caring for people around me, love togetherness, working with my team especially in areas of support and supervision. I’m very hardworking, humble, fun person, down to earth, takes responsibility and shares authority amongst workers accordingly. Happy to protect and serve her home, the people around her and give back to the society.

Inspiration behind Dawn Juice

I got inspired by a handful of thoughts, just to mention a few; I recall that fast foods and drinks was the order of the day for my generation while growing up. It was trendy and a breakaway from the normal home food making. Little did we know that like everything it has its own side effects. I wanted to change the narrative, and that’s where the inspiration for Dawn juice came from, I started with my immediate family and friends , moreso the society needs more awareness about living, eating and staying healthy, so since eating is one of the behavioral functions of humans for living, what goes into the esophagus should be healthy and 100% clean, organic and fresh. Our products are from natural fruit and vegetables contains no artificial preservative or additives which guarantees healthy lifestyle. To help the World in reducing sickness and diseases resulting from unhealthy eating and passing the healthy lifestyle culture to the incoming generation.

Challenges of running Dawn Juice

Dawnjuice deals with fresh, organic farm produce which are personally sorted for in a good state. The most dreadful challenge is when the fruits all get spoilt/rotten before used or when already processed and bottled up for sales and been kept in the fridge but the generator or fridge and or PHCN decides to give up at the same time and it all gets sour. It’s heart breaking and no juicing company wants to experience it. Luckily, we have been able to adjust by not relying solely on PHCN but also solar electricity

Another challenge is trying to change the narrative by breaking the cycle of unhealthy food, apparently most people are used to that, it’s also challenging that prospective buyers are always skeptical about the content of healthy drinks either because of previous experience with other brands or out of fear Thankfully, three of our products are NAFDAC approved, so quality is always guaranteed.

Another bottleneck is pricing. Most people may find it convenient to buy a N100 or N200 unhealthy drink than to buy a N600 to N1000 healthy drinks- juice or smoothies of the same Litres.

Cost of business in Lagos is quite high, ranging from electricity bills, transportation, licensing etc. this will definitely affect the price. However, we have worked so hard to keep the overhead costs so low while maintaining its quality recipe that the pricing is almost equivalent to do-it-yourself cost at home

Plans to hold a walk

Dawnjuice is working on starting up a walk campaign which will be held once every year or depending on the outcome of the first program when it commences. The campaign is a Walk against Disease, which is one of the major reasons Dawnjuice was birthed, we are also open to give support to and partner with any organization or company that gives back to the society.


Our greatest reward so far is been referred too with good and positive feedback. Our customers satisfaction is our main priority and we are also ready and happy to serve those buds with our healthy and hearty recipes.

DawnJuice in 5 years

In today’s competitive world, it’s our job to stay true to our product, quality, quantity and remain humble, stay friendly with our customers and remain consistent with them and have their satisfaction as our main goal at all times. With that been said our customers can only make it work with continuous demand from them and supply from us. I’m really excited about the future cause it takes drops of water to make an ocean, with continuous hard-work, teamwork and determination dreams do come through. Nothing is impossible if we put our minds to it, Dawnjuice moves in a steady pace, gradual is he that want to eat fat, so establishing branches in the various locations in Lagos and then other states to spread our vision throughout the country. Healthy eating is no longer expensive.

I will keep pushing against all odds

There’s hardly anything you set to do that someone else isn’t doing and that alone can get you thinking on how you’ll start and meet market standard and the thoughts of not been capable of sustaining in the market. At the beginning not having the necessary and right machinery to make work faster, effective and efficient. I almost gave up but with great support and encouragement, I went back to drawing board evaluated what exactly I needed and wanted to do. A lot of things can discourage one from attain success but with determination, set mind and focus all will be the thing of the past sooner or later.

My husband is my Inspiration

I got inspired by My Husband as I get to prepare Juice for him like every other day, as healthy living is a long term and continuous commitment and he was very conscious of his diet with the Juice added. That birthed the dream. Continuous attempts paved way for learning, exploring and researching into the World of Juicing, the juicing in small quantities been made, started growing progressively by the day and boom DAWNJUICE here I come.

More inspiration came as I get to influence people around me to living and eating better and healthy by adjusting their diet plan by adding Juice or smoothies to their meal plan.

Being a Woman of Rubies

I believe as a woman being independent goes a long way for us, our kids and the society at large, we need to wake up from the Mentality of keeping ourselves in the wall of our homes, care for the household and not mix and mingle with the ongoing events around us and our surroundings.

We have lots of talents and things to offer to the society, starting from been supportive to our husbands in every ramification, raising our kids and instilling good habits in them, been our sisters keeper at all times and helping fellow women instead making her feel inferior.

Are Nigerians well informed on the need to eat and drink healthy

Yes! Almost everyone is into one thing or the other it’s either you hear of Exercising (fitness club) or the Keto diet, smoothies cleansing etc. Everybody wants to live long in good health and so in achieving that they fall on any of the mentioned above. Staying in shape is trendy thing now – exercising and having a good diet, everything and anything at all that can make the old look younger. Farming is also beginning to resurface as fresh and organic crop product are more save and reliable to consume.

Why we support charitable causes

Dawnjuice loves to support and promote other business the little way we can cause we all need each other to grow, it gives us more exposure and opportunities and help reach our prospective customers , giving them an insight and knowledge about DawnJuice.

Director of International Operations, Dubai Tourism Africa Stella Fubara is the latest cover star for Media Room Hub Magazine.

Stella speaks to the magazine about her job and how she has been in the travel and tourism industry for over 20 years, how she feels about feminism, domestic violence and being a complete woman.

Read excerpts below:

On her Job: I actually want to talk about the beauty of my job, I have been in travel and tourism for over 20years, I started out as an accountant, then went to Disney World, Wyndham, Wakanow.com and then Dubai Tourism, but that just shows you the passion I have for the industry. The ability to have used the girls’ trip to re-invent Dubai in the minds of Africans and it’s actually the girls that did those themselves. There were six girls that went on the trip, based on the chemistry and the fact that the girls were down to earth. The girls carried their population with them with their posts on social media.

On feminism: I am not a feminist, at least not in the way the world defines it today. I believe that every gender has their law, I am a woman and I do not wish to be a man. I wish for a man not to treat me like a weaker sex, but the sex that needs to be taken care of more. I don’t desire to do the things that a man has to do, I don’t feel like paying bills but I will help if I have to and I will help because I want to not because I’m trying to measure up to being a man.

My advice to the young ladies is to calm down I mean, it’s ok if he holds the door open for you and how does that hurt you? It’s ok if he pays the bills, if you are taking her out on a date, yes you are going to pay the bills and did she ask you out on a date? We need to get back to what our roles truly were and quit trying to compete with men and I take this out of the career context to mean when the roles are doing different things, you compensate them differently. Now in the workplace, if both roles are doing the exact same thing then you compensate them equally, but outside like in the home, the roles are different and are supposed to be different.

On domestic violence: It’s unfortunate that in this society the stigma and the shame around rape are what forces women to keep quiet. The thought that you might be blamed for having been raped because you wore a short dress or because your bra was showing has kept women from been vocal about it. My mum is a social worker, so we ask her a lot about this issue, it’s been going on forever. Women never thought about talking about it, they never had anyone to defend them. It appears to become more rampant because people talk about it and seek help. If you are a woman out there and you are experiencing domestic violence, there are different ways to get help; you don’t need to keep quiet about it.

On being a complete woman: You are a content woman, I don’t believe anybody is complete. This is why we say two heads are better than one, the idea that you think of might be better or compliment the idea that I think of, so was I complete before your idea came along? Absolutely not, I don’t believe anybody is complete. No single person on this earth on their own is complete, you are content and you are happy with what you have. Today, right now my job is completing me, it makes me feel good, and tomorrow it could be my kids completing me. It is not a statement of weakness to say that you are not complete; it is a statement that puts you in the right frame of mind. If you think you are complete now, where are you going to? What else are you looking for? So don’t you dare chase another contract, don’t you dare cook another meal, don’t you dare try to improve yourself because you are already complete. You are not complete now, you are constantly striving to be a better you and so what you are or should be is content.

See more photos below:

Credit: Bella Naija

Serial entrepreneur, Toyin Lawani is now the latest author in town!

The fashion mogul has just unveiled her new book titled Be Unstoppable in which she’s sharing The Business Mogul’s Guide.

According to her, the purpose of the book is to share a few business tips that have worked for her over the years and her personal experiences in business with hopes that it can answer any questions that you may have as a startup or as an entrepreneur who is already in business.

See more photos below:

Sophia Ike-Onu is the Co-founder of DRYV, and the Founder/CEO of The5kShop. She has a BSc in Architecture and a Masters in International Architectural Regeneration and Development from Oxford Brookes University.

The5kShop is an online retail store, stocking fashion and home solutions all under the price cap of 5000 Naira, and have been in business for over 3 years. She invested all her savings into the business. Their first office was based in her living room- they rented their first office and warehouse 8 months into operation, and move into a bigger space shortly after then.

DRYV.ME is a service that allows users to request for drivers, on demand.

Sophia Onu won the 2016 Enterprise Challenge organised by Virgin Atlantic in partnership with Zenith Bank and Samsung. She has been profiled as one of SME 100’s young entrepreneurs under 25, making socioeconomic impact in Nigeria.