womenofrubies Archives

In Interviews&profile January 2, 2025 By Esther Ijewere

Efe Alasa: Driving Business Growth with myEki

EFe Alasa is an entrepreneur, artist, and seasoned business consultant with over a decade of experience in crafting innovative solutions that drive business growth and value. As the Co-founder of myEKI, she leverages her expertise to bridge technology and local markets, creating impactful solutions that inspire change, foster prosperity, and elevate the quality of life. By blending technology with artistry, Efe delivers unique solutions that resonate with communities and industries alike. Outside of her professional achievements, she continues to pursue her passion for music, integrating creativity and innovation to make a lasting impact across various sectors.

Inspiration Behind myEKI

myEKI was born from a desire to connect local businesses and communities with the global opportunities technology can provide. I saw a gap in the e-commerce space for ONE platform that caters not only to large-scale sellers but also to Small and Medium-sized Businesses (SMBs) who may be local vendors, shippers, and riders. What makes myEKI stand out is its holistic approach—it’s not just a marketplace but an ecosystem that empowers SMB vendors (home-based or not) to reach global markets, provides opportunities for riders and shippers to support them, and offers a comprehensive directory for visibility to all myEKI consumers, regardless of where they are at. It’s about bridging gaps, building connections, and fostering economic growth at every level.

Leveraging Expertise as a Business Consultant

My background as a business consultant has been invaluable in shaping myEKI. It has given me the skills to identify market gaps, craft strategic roadmaps, and build solutions that align with user needs. Key milestones include launching the platform, unveiling its new look, and expanding its features to accommodate diverse users like our customers, vendors, riders, and shippers. We’ve also seen an increasing number of listings in our MEK Directory, showcasing our role in amplifying business visibility.

Empowering Women Entrepreneurs on myEKI

We actively encourage and support women entrepreneurs through targeted onboarding programs, offering them tools to manage their businesses effectively, and providing training resources to enhance their e-commerce skills. We plan to start a spotlight of their success stories to inspire others and build a community of empowered women on the platform come 2025. I also envision creating grants, mentorship programs, and exclusive networking opportunities to further support female entrepreneurs and help them scale their businesses globally.

Blending Artistry and Technology at myEKI

Artistry and technology share a common thread—creativity. My background as a gospel artist fuels my ability to think outside the box, craft compelling narratives, and build experiences that resonate emotionally with users. This perspective has shaped myEKI’s user-friendly design, our storytelling approach in marketing, and our efforts to create a visually appealing and engaging platform. Beyond myEKI, this blend allows me to inspire others to embrace innovation while staying connected to their unique creative potential.

Enhancing Storytelling Through the Women of Rubies Media Visibility Bootcamp

The Women of Rubies Media Visibility Bootcamp equipped me with tools to craft compelling narratives that resonate with diverse audiences. It helped me refine how I communicate myEKI’s mission and impact, ensuring our story inspires and attracts more users, partners, and investors. I’ve learned how to harness the power of media to amplify our voice and showcase myEKI’s transformative potential for businesses and communities.

Women Who Inspire Me

Sara Blakely: Founder of Spanx, Sara’s journey from door-to-door fax machine sales to building a billion-dollar brand exemplifies resilience and innovation. Her story inspires me to embrace unconventional ideas and persist through challenges.

Dija Ayodele: Founder of the Black Skin Directory, Dija’s work in advocating for diversity in the beauty industry and creating inclusive platforms resonates with my commitment to representation.

Jessica Anuna: Jessica Anuna’s work with Klasha is more than just a business success; it is a movement. She represents the possibility of transforming an entire continent’s approach to global commerce through innovation, perseverance, and inclusion. Her story is a powerful example of how determination and creativity can create opportunities that uplift entire communities and inspire others to dream big

Each of these women demonstrates courage, determination, and the power of aligning purpose with impact. My focus is to support Africa’s local artisans and producers, showcase the richness of local resources, create economic opportunities for communities, prove profit and impact can go pari passu and exemplify how entrepreneurship can drive meaningful change that paves the way for a more ethical and innovative future.

Long-term vision for myEKI

My vision for myEKI is to make it the go-to platform for empowering local and global commerce. I see it as a hub where vendors can thrive, riders and shippers can earn sustainably, and communities can access diverse opportunities. To achieve this, we’ll continue to innovate, integrate advanced technologies, and expand our reach into underserved markets. Ultimately, myEKI will not just be a marketplace but a movement that bridges borders, fosters growth, and transforms lives.

Identifying Opportunities in Retail Tech

My strategy will be to combine market insights, customer-centric thinking, and data-driven analysis, to ensure that any new opportunity in perspective aligns with our strategic goals, solves real problems, and contributes to long-term growth. Retail tech is an ever-evolving space, and staying agile, curious, and innovative is key to thriving within it.

Staying Motivated Through Challenges

I stay motivated and resilient by focusing on my purpose and the bigger picture of why I started myEKI. Every setback is an opportunity to learn, adapt, and grow. myEKI was first launched in 2021, as EKI Market and renamed after the setback I experienced. I remind myself that failure is part of the journey and not a reflection of my worth, so I always focus on turning my ideas into solutions that resolve real issues. Surrounding myself with a supportive network, practicing self-care, and celebrating small wins also help me maintain perspective and keep moving forward with determination.

Advice for Aspiring Tech Entrepreneurs

Focus on solving real problems with innovative solutions, stay curious and adaptable, embrace setbacks as learning opportunities, use technology creatively, build a strong support network, and stay purpose-driven to create meaningful change. Dream big, start small, and stay relentless.

In Inspiration November 26, 2024 By Women of Rubies

POI24: A Celebration of Inclusion and Excellence

Under the visionary leadership of HRH Adejisola Atiba and her formidable team, Power of Inclusion: A Look Within #POI24 powered by the Council of Nigerian Professionals (CNP) and Council of African Professionals (CAP) brought four impactful days of dialogue, connection, and celebration. This year’s event focused on fostering meaningful conversations around inclusion, equity, and diversity in various facets of society.

Each day featured powerful discussions led by distinguished speakers and panelists, exploring critical themes such as governance, technology, NGOs, religion, and finance in advancing inclusion. These conversations were designed to inspire actionable change and create a stronger foundation for inclusive communities.

The grand finale, the in-person Awards and Gala Night, moderated by Taiwo Julius, was a spectacular celebration of leadership, culture, and excellence. It recognized outstanding individuals and organizations championing the cause of inclusion, leaving attendees inspired and hopeful for a more equitable future.

Special thanks to all the small businesses whose unwavering support enriched the event, as well as our valued sponsors and partners, including RBC, LiUNA, Black Community Canada TV, OOMOOBA Incorporated, and our community allies. Their contributions were instrumental in the success of POI24.

Together, we continue to drive change, celebrate diversity, and make our world more inclusive, one conversation at a time.

In Career Gems November 24, 2024 By Women of Rubies

9 Grants For Female Entrepreneurs In Canada

Grants for Female Entrepreneurs can be a vital source of financial support for women looking to grow their businesses in Canada. In 2024, women are breaking barriers with their innovative ideas. Grants can be a game-changer for your venture, providing the necessary support to succeed. These grants are not only about the money but also represent a vote of confidence in the power of women-led businesses. Let’s explore these opportunities together.

9 Grants for Female Entrepreneurs in Canada

1. Canadian Women’s Foundation

At the forefront of the movement for women’s empowerment, the Canadian Women’s Foundation offers grants to fuel initiatives dedicated to uplifting women and girls. From economic development to safety and leadership, their grant programs address a wide range of issues impacting women across Canada. Non-profit organizations, charities, and community groups are encouraged to apply for funding to drive positive change and dismantle systemic barriers faced by women.

2. The Women Entrepreneurship Fund

Recognizing the vital contributions of women entrepreneurs to Canada’s economy, the Government of Canada offers the Women Entrepreneurship Fund. This initiative provides funding to women-owned and women-led businesses, enabling them to grow and thrive. With a focus on increasing access to capital, networks, and expertise, this fund empowers women from diverse backgrounds, including Indigenous women, women with disabilities, and newcomers.

3. Alberta Women Entrepreneurs

Alberta Women Entrepreneurs (AWE) has empowered women in business for over 28 years, emphasizing capital, connections, and capacity building. They provide financial support through various lending programs and advisory services and foster networking by hosting seminars, events, and an annual awards ceremony. AWE addresses crucial challenges such as cash flow management and mental well-being, offering resources to navigate the tech industry. They support women entrepreneurs and help grow women-led businesses in Alberta.

4. FCC Women Entrepreneur Program

Grants for Female Entrepreneur — Business Career Concept. Afro Businesswoman Smiling Sitting In Modern Office. Copy Space

The FCC Women Entrepreneur Program by Farm Credit Canada is a comprehensive initiative to empower women in the agriculture, agribusiness, and food sectors. It aims to improve access to capital, enhance skills, and provide resources for learning and inspiration. $500 million over 3 years to help women entrepreneurs start or grow their businesses. The Women Entrepreneur Loan, a program’s central feature, facilitates financial advancement with a one-time loan processing fee waiver. The program offers events and resources for skill-building and networking in agriculture.

5. The Indigenous Women’s Fund of Canada

For Indigenous women, the journey towards empowerment is deeply intertwined with culture, heritage, and community. The Indigenous Women’s Fund of Canada provides grants to support Indigenous women’s leadership and community-driven initiatives. By amplifying Indigenous voices and supporting projects focused on self-determination and healing, this fund plays a vital role in strengthening Indigenous communities and fostering resilience.

6. The Royal Bank of Canada (RBC) Women’s Entrepreneurial Accelerator Program

Aspiring women entrepreneurs across Canada find support and resources through the RBC Women’s Entrepreneurial Accelerator Program. Through grants, mentorship, and access to valuable resources, this program empowers women-owned businesses to reach new heights. By fostering innovation and promoting economic empowerment, RBC’s initiative plays a crucial role in shaping the landscape of entrepreneurship in Canada.

7. Women in Technology Venture Fund

The Women in Technology Venture Fund by the Business Development Bank of Canada (BDC) is a significant initiative to support female-led technology firms. One of the largest funds globally for Canada’s tech ecosystem, with a dual mandate of generating investment returns and making a lasting impact. The fund, which is closed to new investments, has a strong portfolio of companies and is focused on nurturing existing ones. With a commitment to fostering leadership and innovation among women in technology, BDC’s fund catalyses economic prosperity and excellence across Canada’s tech landscape.

8. Women in Trade Grants

Export Development Canada (EDC) offers a comprehensive program to empower women entrepreneurs for global business success. This initiative provides financial solutions and insights for international market growth. It includes resources for various export stages, managing risks, and cash flow. EDC offers services like Credit Insurance, Financing, Working Capital solutions, and the Export Guarantee Program. The Women in Trade program under EDC also features an Inclusive Trade Investments Program, aiming to address funding gaps for women and diverse exporters. Additionally, EDC offers educational tools, success stories, and expert advice to support women in expanding their businesses internationally.

9. Thrive Venture Grants for Female Entrepreneurs

The Thrive Venture Fund for Women, facilitated by BDC, supports the growth of women-led tech companies in Canada. This fund is for Canadian women entrepreneurs in tech at the Seed and Series A/B stages. It supports women in tech to thrive and lead Canada’s tech industry globally.

The fund empowers women in tech entrepreneurship with necessary resources, collaboration opportunities and a platform to transform markets. The initiative aligns with BDC’s goal to build a robust, diverse, and inclusive economic landscape.

Here are 9 grants for female entrepreneurs in Canada that promote gender equality and support women’s empowerment in business. They can be used to start a business or to support its growth. These grants value diversity and innovation, creating an inclusive economic landscape where women can succeed in their entrepreneurial industries.

In Career Gems November 21, 2024 By Women of Rubies

myEKI Marketplace Sponsors Women of Rubies Media Visibility BootCamp

myEKI Marketplace, a leading hub for local and global commerce, has joined the Women of Rubies Media Visibility BootCamp as a sponsor, reinforcing its commitment to empowering women in business and media.

The BootCamp, organized by Women of Rubies, is designed to equip women with essential skills to amplify their personal and professional brands through media exposure and strategic storytelling. The program will feature expert-led sessions on media strategy, public relations, and maximizing visibility in today’s competitive landscape.

Known as the #1 Largest Hub for Local & Global Commerce, myEKI Marketplace serves vendors, riders, shippers, and customers, offering a one-stop platform for everything from vendor listings to international shipping and classified ads. Their sponsorship of this impactful initiative highlights their dedication to community development and fostering opportunities for women to thrive.

“We are excited to have myEKI Marketplace on board as a sponsor for the Media Visibility BootCamp,” said Esther Ijewere, Founder of Women of Rubies. “This partnership is a celebration of shared values—empowerment, innovation, and the belief in the transformative power of visibility. With myEKI’s support, we’re creating a platform for women to amplify their voices and create lasting impact.”

myEKI Marketplace’s sponsorship also includes a special campaign, giving women the opportunity to win tickets to the BootCamp. This initiative not only supports women’s participation but also encourages a wider audience to engage with the mission of Women of Rubies.

“At myEKI, we understand the importance of visibility in driving success,” said [Spokesperson Name, Title]. “We are proud to sponsor the Media Visibility BootCamp and support women who are breaking barriers and redefining industries.”

About myEKI Marketplace

myEKI Marketplace is a full-service platform designed to meet the diverse needs of local and global users. From vendor listings and local deliveries to international shipping and classified ads, myEKI integrates these features into a seamless, user-friendly experience.

For updates on the BootCamp and details on how to win tickets, follow myEKI Marketplace and Women of Rubies on social media.

In Inspiration November 18, 2024 By Esther Ijewere

Chidimma Vanessa Adetshina: A Journey of Resilience and Triumph

In a historic moment at the Miss Universe 2024 competition held in Mexico City, Chidimma Vanessa Adetshina, proudly representing Nigeria, was crowned First Runner-Up and earned the title of Miss Universe Africa and Oceania. Her journey to this global stage is a testament to resilience, determination, and unyielding courage, marking her as a beacon of hope for millions.

Breaking Barriers on a Global Stage

Chidimma’s achievement is monumental, as she becomes the highest-placed Black African woman in Miss Universe since South Africa’s Zozibini Tunzi won in 2019. Speaking after the competition, Chidimma expressed pride in her accomplishment, saying:

“I’m so proud of myself, and I just made history.”

Her inspiring journey, however, was not without challenges.

A Complicated Start

Born and raised in South Africa to a Nigerian father and a Mozambican mother, Chidimma first competed in the Miss South Africa contest. Despite her South African upbringing, her participation sparked xenophobic trolling and online abuse, with some critics questioning her right to represent the country. The controversy and doubts about her nationality led her to withdraw from the South African pageant circuit and embrace her Nigerian heritage, competing in the Miss Nigeria competition, which she won.

Rising Above Adversity

Chidimma’s journey is one of perseverance. Despite the trauma of public scrutiny and xenophobic abuse, she remained steadfast. Even in the face of adversity, Chidimma used her platform to advocate for change, particularly focusing on issues like gender-based violence—a cause close to her heart.

Her confidence to continue her pageantry journey was reinstated by the Silverbird Group, owned by Ben and Guy Murray-Bruce, who encouraged her to compete for the Most Beautiful Girl in Nigeria (MBGN). Their unwavering support, alongside that of countless others, propelled her to win Miss Universe Nigeria, a stepping stone to her current titles as Miss Universe Africa and Oceania and First Runner-Up at Miss Universe 2024.

A Historic Achievement

At Miss Universe 2024, Chidimma shone brightly, representing not just Nigeria but also the resilience of African women. Her accomplishments bring pride to Nigeria and offer a powerful narrative of triumph over adversity. She now holds the title Miss Universe Africa and Oceania, a prestigious recognition highlighting her extraordinary grace, talent, and advocacy.

Beyond the Crown

Chidimma’s journey goes beyond pageantry. A law student and a former netball player, she has consistently demonstrated her commitment to empowerment and change. Her success at Miss Universe inspires women across the globe, proving that challenges can be turned into opportunities with determination and perseverance.

As she continues her journey, Chidimma has expressed plans to seek therapy to process the trauma of her past experiences. Her openness about mental health underscores the importance of self-care and emotional well-being, even for those in the public eye.

Celebrating Chidimma Vanessa Adetshina

Chidimma Vanessa Adetshina’s story is a powerful reminder that identity is not defined by borders or opinions. Her resilience and ability to rise above challenges make her a true icon for women everywhere.

As the First Runner-Up at Miss Universe 2024, the Miss Universe Africa and Oceania titleholder, and a voice for change, Chidimma continues to inspire a generation with her unwavering courage and commitment to making a difference.

In Inspiration November 15, 2024 By Esther Ijewere

Khadijah Omar: The First-Ever Hijabi Miss Universe Contestant

Khadijah Omar is making history as Somalia’s first-ever Miss Universe contestant and the first hijabi woman to participate in the renowned competition. After migrating to Canada with her family at the age of 10, she embraced her new home while remaining deeply connected to her Somali roots. Now, she is breaking barriers in the world of beauty and pageantry, her journey a powerful testament to resilience, representation, and the courage to challenge norms.

As she prepares to step onto the international stage at the 73rd edition of Miss Universe on November 16, 2024, Khadijah’s story serves as an inspiration to many. Here’s a closer look at the woman behind this groundbreaking moment.

From Refugee Camp to Global Stage

Khadijah Omar’s incredible journey began in Kenya, where she was born at the Hagadera Refugee Camp, managed by the UNHCR Field Office Alinjugur. At the age of 10, she and her family migrated to Canada, seeking a brighter future. This transformative experience shaped her resilience and determination, turning her into a role model for young Muslim girls worldwide.

Now, Khadijah stands as a beacon of hope, proving that with perseverance and ambition, dreams can transcend borders.

A Multi-Talented Trailblazer

Khadijah is much more than a beauty queen—she is a creative powerhouse. From her work as a beauty influencer and makeup artist to her passion for photography and retouching, she uses her talents to tell stories that inspire and uplift. Her artistic pursuits reflect her dedication to empowering others while celebrating her unique identity.

A Pageantry Powerhouse

Khadijah has been shattering glass ceilings in the world of pageantry for years. Before making history at Miss Universe, she was the first hijabi to compete in Miss World in 2021. Her achievements include being crowned 3rd runner-up at Miss Universe Canada, where she also earned the title of Miss Photogenic. At just 23 years old, her youth and charisma made her a standout competitor, further fueling her passion for pageantry.

Changemaker and Advocate

Khadijah uses her platform to spark meaningful change. She challenges conventional beauty standards while advocating for critical issues like climate change, which deeply impacts her homeland of Somalia. Her activism extends to improving education and healthcare in underserved communities, driven by her personal experiences and commitment to creating a better world.

As a voice for displaced populations, she is determined to shift narratives and inspire action.

A Social Media Maven

With a degree from York University, Khadijah has honed her skills as a social media specialist in the beauty and fashion industries. Her expertise in brand development and community building complements her work as a public figure, making her a dynamic presence both online and offline.

Khadijah Omar’s journey is far more than a competition—it’s a movement. Representing Somalia, Canada, and countless women breaking barriers, she embodies the power of representation, resilience, and the courage to dream big. On the Miss Universe stage, Khadijah isn’t just making history; she’s paving the way for others to follow.

In Interviews&profile November 14, 2024 By Women of Rubies

Veronica Oluwatoyin Oyewumi: CEO of VeragoldO, Pioneering Gold Investment and Empowerment

Veronica Oluwatoyin Oyewumi, CEO of VeragoldO, has built a successful gold business that spans two continents. With roots in Nigeria and a new life in Canada, Veronica has turned her passion for gold into a thriving brand, offering high-quality 18-karat Italian gold. Her journey is one of resilience, education, and dedication—a story that reflects the hard work and vision she brings to VeragoldO.

Early Life in Kaduna: Laying the Foundation for a Business Career

Veronica’s story began in Kaduna, Nigeria, where she was born and raised. She completed her primary and secondary education in Kaduna before pursuing higher education at Kaduna Polytechnic, earning OND and HND degrees in Marketing by 2010. She furthered her studies at Lagos State University (LASU), obtaining a degree in Business Administration in 2014. Her love for business and learning set the stage for her career.

Balancing a Corporate Career and Continued Education

Alongside her education, Veronica built a decade-long career with GT Bank, where she honed her skills in a professional environment. Not one to rest on her laurels, she pursued a Master’s degree in Marketing from Ladoke Akintola University in 2015. This blend of work experience and education equipped her with a strong foundation for future ventures.

Gold Trading: Learning from Family and Building Expertise

Gold trading runs in Veronica’s family—she learned the business from her mother, who was a successful gold trader. Inspired by her mother’s expertise, Veronica began buying and selling gold and clothing while balancing her career and studies. These early experiences laid the groundwork for her eventual business, VeragoldO.

A New Chapter in Canada

In 2018, Veronica relocated to Montreal, Canada, where she began working as a Personal Support Worker (PSW). Over the past five years, she has served in this role and volunteered for a year at a local food bank, reflecting her commitment to community and compassion.

Founding VeragoldO in Canada

Veronica launched VeragoldO in 2019, bringing her gold trading experience from Nigeria to a new market in Canada. VeragoldO specializes in 18-karat Italian gold, aiming to make high-quality gold accessible and create opportunities for others to become wholesalers. Her brand’s mission is to help clients invest in gold, a valuable asset that appreciates over time.

Why Gold? The Value of a Timeless Investment

At VeragoldO, gold is seen not only as jewelry but as a lasting investment. Gold remains one of the few assets that consistently appreciates, making it an ideal choice for those looking to secure their financial future. Veronica has crafted her business model to emphasize this value, encouraging clients to view gold as a “money-back” investment.

Connect with VeragoldO

Veronica’s journey from Kaduna to Canada reflects her commitment to quality, growth, and community. VeragoldO continues to grow as a brand, with Veronica’s passion and dedication driving its success. Whether you’re looking to purchase quality gold or explore wholesale opportunities, VeragoldO is ready to serve.

In Career Gems November 13, 2024 By Women of Rubies

Ehime Eigbe: From Personal Health Journey to Sweetkiwi’s Success at Target

Ehime Eigbe, a visionary Nigerian-American entrepreneur, is transforming the yogurt industry with her innovative brand, Sweetkiwi. Armed with a degree in Business Information Technology and International Studies from London Metropolitan University, certifications in cultured dairy and ice cream production from Penn State University, and a wealth of entrepreneurial knowledge, Ehime has built Sweetkiwi as a brand that champions healthy living through low-calorie, nutrient-packed yogurt. She’s also a Goldman Sachs 10,000 Women scholar, a Visa & IFund Women Black Woman Owned Business Grant recipient, and one of Nigeria’s 100 Most Inspiring Women. Alongside her business accomplishments, Ehime actively empowers women by providing training and creating jobs in her community.

The Birth of Sweetkiwi

Ehime’s journey to founding Sweetkiwi began with a personal health struggle. At 22, she was diagnosed with uterine fibroids and faced the possibility of surgery. Determined to explore holistic alternatives, she transformed her diet, a decision that ultimately inspired her to create Sweetkiwi in 2011. Dissatisfied with the health claims of other yogurt brands, Ehime developed a clean-label recipe for her yogurt, ensuring it was genuinely nutritious and delicious. She launched Sweetkiwi in Nigeria, where it quickly grew in popularity, leading her to open three stores.

Expanding Sweetkiwi and Forging Brand Partnerships

Ehime’s dedication to quality and health led to Sweetkiwi’s expansion, including collaborations with high-profile brands such as Moët & Chandon, Pepsi, Guinness, and Baileys. In 2017, after moving to Washington, DC, Ehime joined the Union Kitchen food accelerator to bring Sweetkiwi to U.S. grocery shelves. Recently, Sweetkiwi’s whipped Greek yogurt became available in Whole Foods Market, marking a major milestone in its U.S. growth.

Ehime Eigbe, Founder, Sweetkiwi Yoghurt. Photo: LinkedIn

Sweetkiwi is now in Target

The latest chapter in Sweetkiwi’s success story is its launch in select Target stores across Southern California, expanding its reach to a broader audience. Announcing the launch on LinkedIn, Ehime shared her joy: “Sweetkiwi officially launched three of our amazing flavors—Lemon Blueberry, Raspberry Frosé, and Cookies & Cream—in select Target stores across Southern California.” She acknowledged her team and partners who have supported the brand’s mission and encouraged her followers to celebrate the accomplishment by filling up their carts with Sweetkiwi yogurt.

Building a Brand with a Purpose

Ehime’s vision for Sweetkiwi is rooted in health and wellness, specifically the belief that “all disease starts in the gut.” Her goal is to harness the power of nutritious ingredients to support better gut health and overall well-being. Her brand’s journey reflects this dedication, as Sweetkiwi continues to bring purposeful, clean-label treats to consumers.

Championing Women’s Empowerment

Alongside her entrepreneurial achievements, Ehime remains passionate about supporting women in her community. Through job creation, mentorship, and training, she strives to foster opportunities for women to grow and thrive in their own careers. Her mission-driven approach to business and community engagement has made her a role model, inspiring others to pursue their dreams while uplifting those around them.

With Sweetkiwi now available at Target, Ehime Eigbe’s journey exemplifies how purpose, passion, and perseverance can turn a personal mission into a thriving brand.

In Inspiration November 13, 2024 By Esther Ijewere

Tori Bell’s Journey from Meta to Founding Inclusion Unpacked

For many organizations, diversity, equity, and inclusion (DEI) are initiatives that come as an afterthought, often tacked on in response to demands rather than woven into the fabric of the company. Tori Bell, however, is changing this narrative by helping businesses make DEI a foundational principle from day one. With her company, Inclusion Unpacked, she’s setting a new standard for workplaces that are not only diverse but also supportive and inclusive.

The Spark: A Journey from Investment Banking to DEI Advocacy

Bell’s passion for DEI began early in her career while working in investment banking in Atlanta, GA. As an analyst and associate program manager at SunTrust Robinson Humphrey, she had a front-row seat to the challenges of recruiting and retaining diverse talent in a field dominated by homogeneity. This experience inspired her to dive deeper into DEI work, later joining Jopwell, a career platform for minority students and professionals backed by notable investors, including Magic Johnson.

Reflecting on her time there, Bell shared with AFROTECH™, “What I saw during my time there was that you can hire diverse individuals into these major companies, but if they’re not prepared to support them it’s kind of like you’re yelling into a void.” She recognized the limitations of simply hiring diverse talent without creating a welcoming environment and holistic support system to help them thrive.

Facebook’s Influence and the Birth of Inclusion Unpacked

Bell’s journey then took her to New York, where she joined Facebook (now Meta) as a university recruiter before moving up to manage internal culture and community initiatives. Noticing a lack of representation and connection among Black women in tech, Bell founded an Employee Resource Group (ERG) for Black women at the company. The group quickly grew, reaching over 3,000 members globally, and it became clear to Bell that there was an urgent need for more intentional and structured DEI initiatives across tech and beyond.

Her experiences at Facebook solidified her belief in the importance of embedding DEI practices from the start. “Why don’t we capture companies early and help them embed diversity into the ethos of their companies, versus having all of these reactive programs?” she said. This vision led to the launch of Inclusion Unpacked in 2022, backed by Columbia Business School, where Bell earned her MBA.

How Inclusion Unpacked Works

Inclusion Unpacked helps founders and organizations navigate their DEI journeys by first assessing their current practices through an onboarding quiz. This helps tailor a subscription plan based on their needs and company size, giving them access to a network of seasoned DEI professionals. Inclusion Unpacked’s experts offer more than 200 years of combined DEI experience, providing guidance to build inclusive workplaces that stand the test of time.

Through Inclusion Unpacked, Bell aims to reach startups and emerging companies to instill DEI values right from the beginning. As she told AFROTECH™, “I would love every new company that’s emerging to be an Inclusion Unpacked member company, and bake diversity and inclusion into the ethos of their business early on.” For Bell, the mission is personal—she envisions a future where the next generation of Black women, whether in corporate or entrepreneurial spaces, can thrive in environments that are truly supportive.

A Vision for DEI Beyond the Status Quo

Tori Bell’s Inclusion Unpacked offers more than just resources; it’s a movement encouraging companies to go beyond checkbox DEI initiatives and make genuine commitments to diversity. With her company’s resources, startups can avoid the pitfalls that have plagued larger organizations, creating spaces where everyone, especially underrepresented communities, feels valued and empowered.

Bell’s work isn’t just about improving statistics—it’s about transforming workplace culture at its core. Her message to corporations is clear: “Put your money where your mouth is and build it right from the start.” As Bell continues to guide companies through their DEI journeys, her impact is paving the way for more inclusive, equitable workplaces that respect and support every employee, creating lasting change for generations to come.

In self development November 13, 2024 By Esther Ijewere

Hope Springs Women’s Ministries and Women of Rubies Hold Transformative Retreat

Hope Springs Women’s Ministries, in collaboration with Women of Rubies, hosted an inspiring women’s retreat at the Anglican Church of Annunciation in North York, welcoming attendees to an extraordinary journey of inner healing, reflection, and empowerment.

Held on November 2nd, this one-day retreat offered a serene and spiritually uplifting environment where women came together to “Unpack, Unburden, and Heal from Within.” Participants engaged in powerful teachings led by inspiring speakers, one-on-one counseling sessions with certified counselors, and self-care activities, creating an enriching experience focused on personal growth and spiritual renewal.

Linda Kelechi Eronmhonsele, Convener of the Hope Springs Women’s Retreat, shared her reflections on the event, stating, “This retreat has been a heartfelt journey of healing and empowerment for every woman present. We came together to unpack our burdens, embrace our faith, and connect with one another in a profound way. I am truly grateful to all our participants and support partners, Bisole Adebajo-Nathaniel and Peace Anyira, whose dedication made this event a remarkable success. Special thanks to our guest speakers, Christina Yan and Oyin Isaac, for their inspiring words that helped set the tone for healing and transformation.”

Esther Ijewere, representing Women of Rubies, added, “It has been a privilege for Women of Rubies to partner with Hope Springs Women’s Ministries for this extraordinary retreat. We witnessed the strength that emerges when women come together to lift each other up. We are committed to supporting women on their journey to freedom, healing, and personal growth.”

Highlights of the day included a session of refreshing worship, invigorating stretching exercises, and open networking that encouraged participants to connect deeply with one another. Every detail, from the personalized gifts to refreshments and supportive guidance, was thoughtfully designed to make each woman feel valued and rejuvenated. The retreat served as a safe space for all attendees, made even more welcoming with free parking and other conveniences.

This retreat has marked the beginning of a journey for many women in attendance, equipping them with tools to continue their healing journey and pursue a life of freedom and transformation. Attendees expressed heartfelt gratitude for the opportunity to gather in such a supportive community, with one participant sharing, “This experience has given me the strength to move forward with hope and renewed faith.”

About Hope Springs Women’s Ministries and Women of Rubies
Hope Springs Women’s Ministries is dedicated to creating safe, faith-based spaces where women can seek healing, support, and spiritual guidance. Women of Rubies empowers women globally through advocacy, media, and public relations, offering resources that inspire growth and amplify voices.

For more information, follow Hope Springs Women’s Ministries on Instagram.

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