womenofrubies Archives

In Career Gems November 24, 2024 By Women of Rubies

9 Grants For Female Entrepreneurs In Canada

Grants for Female Entrepreneurs can be a vital source of financial support for women looking to grow their businesses in Canada. In 2024, women are breaking barriers with their innovative ideas. Grants can be a game-changer for your venture, providing the necessary support to succeed. These grants are not only about the money but also represent a vote of confidence in the power of women-led businesses. Let’s explore these opportunities together.

9 Grants for Female Entrepreneurs in Canada

1. Canadian Women’s Foundation

At the forefront of the movement for women’s empowerment, the Canadian Women’s Foundation offers grants to fuel initiatives dedicated to uplifting women and girls. From economic development to safety and leadership, their grant programs address a wide range of issues impacting women across Canada. Non-profit organizations, charities, and community groups are encouraged to apply for funding to drive positive change and dismantle systemic barriers faced by women.

2. The Women Entrepreneurship Fund

Recognizing the vital contributions of women entrepreneurs to Canada’s economy, the Government of Canada offers the Women Entrepreneurship Fund. This initiative provides funding to women-owned and women-led businesses, enabling them to grow and thrive. With a focus on increasing access to capital, networks, and expertise, this fund empowers women from diverse backgrounds, including Indigenous women, women with disabilities, and newcomers.

3. Alberta Women Entrepreneurs

Alberta Women Entrepreneurs (AWE) has empowered women in business for over 28 years, emphasizing capital, connections, and capacity building. They provide financial support through various lending programs and advisory services and foster networking by hosting seminars, events, and an annual awards ceremony. AWE addresses crucial challenges such as cash flow management and mental well-being, offering resources to navigate the tech industry. They support women entrepreneurs and help grow women-led businesses in Alberta.

4. FCC Women Entrepreneur Program

Grants for Female Entrepreneur — Business Career Concept. Afro Businesswoman Smiling Sitting In Modern Office. Copy Space

The FCC Women Entrepreneur Program by Farm Credit Canada is a comprehensive initiative to empower women in the agriculture, agribusiness, and food sectors. It aims to improve access to capital, enhance skills, and provide resources for learning and inspiration. $500 million over 3 years to help women entrepreneurs start or grow their businesses. The Women Entrepreneur Loan, a program’s central feature, facilitates financial advancement with a one-time loan processing fee waiver. The program offers events and resources for skill-building and networking in agriculture.

5. The Indigenous Women’s Fund of Canada

For Indigenous women, the journey towards empowerment is deeply intertwined with culture, heritage, and community. The Indigenous Women’s Fund of Canada provides grants to support Indigenous women’s leadership and community-driven initiatives. By amplifying Indigenous voices and supporting projects focused on self-determination and healing, this fund plays a vital role in strengthening Indigenous communities and fostering resilience.

6. The Royal Bank of Canada (RBC) Women’s Entrepreneurial Accelerator Program

Aspiring women entrepreneurs across Canada find support and resources through the RBC Women’s Entrepreneurial Accelerator Program. Through grants, mentorship, and access to valuable resources, this program empowers women-owned businesses to reach new heights. By fostering innovation and promoting economic empowerment, RBC’s initiative plays a crucial role in shaping the landscape of entrepreneurship in Canada.

7. Women in Technology Venture Fund

The Women in Technology Venture Fund by the Business Development Bank of Canada (BDC) is a significant initiative to support female-led technology firms. One of the largest funds globally for Canada’s tech ecosystem, with a dual mandate of generating investment returns and making a lasting impact. The fund, which is closed to new investments, has a strong portfolio of companies and is focused on nurturing existing ones. With a commitment to fostering leadership and innovation among women in technology, BDC’s fund catalyses economic prosperity and excellence across Canada’s tech landscape.

8. Women in Trade Grants

Export Development Canada (EDC) offers a comprehensive program to empower women entrepreneurs for global business success. This initiative provides financial solutions and insights for international market growth. It includes resources for various export stages, managing risks, and cash flow. EDC offers services like Credit Insurance, Financing, Working Capital solutions, and the Export Guarantee Program. The Women in Trade program under EDC also features an Inclusive Trade Investments Program, aiming to address funding gaps for women and diverse exporters. Additionally, EDC offers educational tools, success stories, and expert advice to support women in expanding their businesses internationally.

9. Thrive Venture Grants for Female Entrepreneurs

The Thrive Venture Fund for Women, facilitated by BDC, supports the growth of women-led tech companies in Canada. This fund is for Canadian women entrepreneurs in tech at the Seed and Series A/B stages. It supports women in tech to thrive and lead Canada’s tech industry globally.

The fund empowers women in tech entrepreneurship with necessary resources, collaboration opportunities and a platform to transform markets. The initiative aligns with BDC’s goal to build a robust, diverse, and inclusive economic landscape.

Here are 9 grants for female entrepreneurs in Canada that promote gender equality and support women’s empowerment in business. They can be used to start a business or to support its growth. These grants value diversity and innovation, creating an inclusive economic landscape where women can succeed in their entrepreneurial industries.

In Career Gems November 21, 2024 By Women of Rubies

myEKI Marketplace Sponsors Women of Rubies Media Visibility BootCamp

myEKI Marketplace, a leading hub for local and global commerce, has joined the Women of Rubies Media Visibility BootCamp as a sponsor, reinforcing its commitment to empowering women in business and media.

The BootCamp, organized by Women of Rubies, is designed to equip women with essential skills to amplify their personal and professional brands through media exposure and strategic storytelling. The program will feature expert-led sessions on media strategy, public relations, and maximizing visibility in today’s competitive landscape.

Known as the #1 Largest Hub for Local & Global Commerce, myEKI Marketplace serves vendors, riders, shippers, and customers, offering a one-stop platform for everything from vendor listings to international shipping and classified ads. Their sponsorship of this impactful initiative highlights their dedication to community development and fostering opportunities for women to thrive.

“We are excited to have myEKI Marketplace on board as a sponsor for the Media Visibility BootCamp,” said Esther Ijewere, Founder of Women of Rubies. “This partnership is a celebration of shared values—empowerment, innovation, and the belief in the transformative power of visibility. With myEKI’s support, we’re creating a platform for women to amplify their voices and create lasting impact.”

myEKI Marketplace’s sponsorship also includes a special campaign, giving women the opportunity to win tickets to the BootCamp. This initiative not only supports women’s participation but also encourages a wider audience to engage with the mission of Women of Rubies.

“At myEKI, we understand the importance of visibility in driving success,” said [Spokesperson Name, Title]. “We are proud to sponsor the Media Visibility BootCamp and support women who are breaking barriers and redefining industries.”

About myEKI Marketplace

myEKI Marketplace is a full-service platform designed to meet the diverse needs of local and global users. From vendor listings and local deliveries to international shipping and classified ads, myEKI integrates these features into a seamless, user-friendly experience.

For updates on the BootCamp and details on how to win tickets, follow myEKI Marketplace and Women of Rubies on social media.

In Inspiration November 18, 2024 By Esther Ijewere

Chidimma Vanessa Adetshina: A Journey of Resilience and Triumph

In a historic moment at the Miss Universe 2024 competition held in Mexico City, Chidimma Vanessa Adetshina, proudly representing Nigeria, was crowned First Runner-Up and earned the title of Miss Universe Africa and Oceania. Her journey to this global stage is a testament to resilience, determination, and unyielding courage, marking her as a beacon of hope for millions.

Breaking Barriers on a Global Stage

Chidimma’s achievement is monumental, as she becomes the highest-placed Black African woman in Miss Universe since South Africa’s Zozibini Tunzi won in 2019. Speaking after the competition, Chidimma expressed pride in her accomplishment, saying:

“I’m so proud of myself, and I just made history.”

Her inspiring journey, however, was not without challenges.

A Complicated Start

Born and raised in South Africa to a Nigerian father and a Mozambican mother, Chidimma first competed in the Miss South Africa contest. Despite her South African upbringing, her participation sparked xenophobic trolling and online abuse, with some critics questioning her right to represent the country. The controversy and doubts about her nationality led her to withdraw from the South African pageant circuit and embrace her Nigerian heritage, competing in the Miss Nigeria competition, which she won.

Rising Above Adversity

Chidimma’s journey is one of perseverance. Despite the trauma of public scrutiny and xenophobic abuse, she remained steadfast. Even in the face of adversity, Chidimma used her platform to advocate for change, particularly focusing on issues like gender-based violence—a cause close to her heart.

Her confidence to continue her pageantry journey was reinstated by the Silverbird Group, owned by Ben and Guy Murray-Bruce, who encouraged her to compete for the Most Beautiful Girl in Nigeria (MBGN). Their unwavering support, alongside that of countless others, propelled her to win Miss Universe Nigeria, a stepping stone to her current titles as Miss Universe Africa and Oceania and First Runner-Up at Miss Universe 2024.

A Historic Achievement

At Miss Universe 2024, Chidimma shone brightly, representing not just Nigeria but also the resilience of African women. Her accomplishments bring pride to Nigeria and offer a powerful narrative of triumph over adversity. She now holds the title Miss Universe Africa and Oceania, a prestigious recognition highlighting her extraordinary grace, talent, and advocacy.

Beyond the Crown

Chidimma’s journey goes beyond pageantry. A law student and a former netball player, she has consistently demonstrated her commitment to empowerment and change. Her success at Miss Universe inspires women across the globe, proving that challenges can be turned into opportunities with determination and perseverance.

As she continues her journey, Chidimma has expressed plans to seek therapy to process the trauma of her past experiences. Her openness about mental health underscores the importance of self-care and emotional well-being, even for those in the public eye.

Celebrating Chidimma Vanessa Adetshina

Chidimma Vanessa Adetshina’s story is a powerful reminder that identity is not defined by borders or opinions. Her resilience and ability to rise above challenges make her a true icon for women everywhere.

As the First Runner-Up at Miss Universe 2024, the Miss Universe Africa and Oceania titleholder, and a voice for change, Chidimma continues to inspire a generation with her unwavering courage and commitment to making a difference.

In Inspiration November 15, 2024 By Esther Ijewere

Khadijah Omar: The First-Ever Hijabi Miss Universe Contestant

Khadijah Omar is making history as Somalia’s first-ever Miss Universe contestant and the first hijabi woman to participate in the renowned competition. After migrating to Canada with her family at the age of 10, she embraced her new home while remaining deeply connected to her Somali roots. Now, she is breaking barriers in the world of beauty and pageantry, her journey a powerful testament to resilience, representation, and the courage to challenge norms.

As she prepares to step onto the international stage at the 73rd edition of Miss Universe on November 16, 2024, Khadijah’s story serves as an inspiration to many. Here’s a closer look at the woman behind this groundbreaking moment.

From Refugee Camp to Global Stage

Khadijah Omar’s incredible journey began in Kenya, where she was born at the Hagadera Refugee Camp, managed by the UNHCR Field Office Alinjugur. At the age of 10, she and her family migrated to Canada, seeking a brighter future. This transformative experience shaped her resilience and determination, turning her into a role model for young Muslim girls worldwide.

Now, Khadijah stands as a beacon of hope, proving that with perseverance and ambition, dreams can transcend borders.

A Multi-Talented Trailblazer

Khadijah is much more than a beauty queen—she is a creative powerhouse. From her work as a beauty influencer and makeup artist to her passion for photography and retouching, she uses her talents to tell stories that inspire and uplift. Her artistic pursuits reflect her dedication to empowering others while celebrating her unique identity.

A Pageantry Powerhouse

Khadijah has been shattering glass ceilings in the world of pageantry for years. Before making history at Miss Universe, she was the first hijabi to compete in Miss World in 2021. Her achievements include being crowned 3rd runner-up at Miss Universe Canada, where she also earned the title of Miss Photogenic. At just 23 years old, her youth and charisma made her a standout competitor, further fueling her passion for pageantry.

Changemaker and Advocate

Khadijah uses her platform to spark meaningful change. She challenges conventional beauty standards while advocating for critical issues like climate change, which deeply impacts her homeland of Somalia. Her activism extends to improving education and healthcare in underserved communities, driven by her personal experiences and commitment to creating a better world.

As a voice for displaced populations, she is determined to shift narratives and inspire action.

A Social Media Maven

With a degree from York University, Khadijah has honed her skills as a social media specialist in the beauty and fashion industries. Her expertise in brand development and community building complements her work as a public figure, making her a dynamic presence both online and offline.

Khadijah Omar’s journey is far more than a competition—it’s a movement. Representing Somalia, Canada, and countless women breaking barriers, she embodies the power of representation, resilience, and the courage to dream big. On the Miss Universe stage, Khadijah isn’t just making history; she’s paving the way for others to follow.

In Interviews&profile November 14, 2024 By Women of Rubies

Veronica Oluwatoyin Oyewumi: CEO of VeragoldO, Pioneering Gold Investment and Empowerment

Veronica Oluwatoyin Oyewumi, CEO of VeragoldO, has built a successful gold business that spans two continents. With roots in Nigeria and a new life in Canada, Veronica has turned her passion for gold into a thriving brand, offering high-quality 18-karat Italian gold. Her journey is one of resilience, education, and dedication—a story that reflects the hard work and vision she brings to VeragoldO.

Early Life in Kaduna: Laying the Foundation for a Business Career

Veronica’s story began in Kaduna, Nigeria, where she was born and raised. She completed her primary and secondary education in Kaduna before pursuing higher education at Kaduna Polytechnic, earning OND and HND degrees in Marketing by 2010. She furthered her studies at Lagos State University (LASU), obtaining a degree in Business Administration in 2014. Her love for business and learning set the stage for her career.

Balancing a Corporate Career and Continued Education

Alongside her education, Veronica built a decade-long career with GT Bank, where she honed her skills in a professional environment. Not one to rest on her laurels, she pursued a Master’s degree in Marketing from Ladoke Akintola University in 2015. This blend of work experience and education equipped her with a strong foundation for future ventures.

Gold Trading: Learning from Family and Building Expertise

Gold trading runs in Veronica’s family—she learned the business from her mother, who was a successful gold trader. Inspired by her mother’s expertise, Veronica began buying and selling gold and clothing while balancing her career and studies. These early experiences laid the groundwork for her eventual business, VeragoldO.

A New Chapter in Canada

In 2018, Veronica relocated to Montreal, Canada, where she began working as a Personal Support Worker (PSW). Over the past five years, she has served in this role and volunteered for a year at a local food bank, reflecting her commitment to community and compassion.

Founding VeragoldO in Canada

Veronica launched VeragoldO in 2019, bringing her gold trading experience from Nigeria to a new market in Canada. VeragoldO specializes in 18-karat Italian gold, aiming to make high-quality gold accessible and create opportunities for others to become wholesalers. Her brand’s mission is to help clients invest in gold, a valuable asset that appreciates over time.

Why Gold? The Value of a Timeless Investment

At VeragoldO, gold is seen not only as jewelry but as a lasting investment. Gold remains one of the few assets that consistently appreciates, making it an ideal choice for those looking to secure their financial future. Veronica has crafted her business model to emphasize this value, encouraging clients to view gold as a “money-back” investment.

Connect with VeragoldO

Veronica’s journey from Kaduna to Canada reflects her commitment to quality, growth, and community. VeragoldO continues to grow as a brand, with Veronica’s passion and dedication driving its success. Whether you’re looking to purchase quality gold or explore wholesale opportunities, VeragoldO is ready to serve.

In Career Gems November 13, 2024 By Women of Rubies

Ehime Eigbe: From Personal Health Journey to Sweetkiwi’s Success at Target

Ehime Eigbe, a visionary Nigerian-American entrepreneur, is transforming the yogurt industry with her innovative brand, Sweetkiwi. Armed with a degree in Business Information Technology and International Studies from London Metropolitan University, certifications in cultured dairy and ice cream production from Penn State University, and a wealth of entrepreneurial knowledge, Ehime has built Sweetkiwi as a brand that champions healthy living through low-calorie, nutrient-packed yogurt. She’s also a Goldman Sachs 10,000 Women scholar, a Visa & IFund Women Black Woman Owned Business Grant recipient, and one of Nigeria’s 100 Most Inspiring Women. Alongside her business accomplishments, Ehime actively empowers women by providing training and creating jobs in her community.

The Birth of Sweetkiwi

Ehime’s journey to founding Sweetkiwi began with a personal health struggle. At 22, she was diagnosed with uterine fibroids and faced the possibility of surgery. Determined to explore holistic alternatives, she transformed her diet, a decision that ultimately inspired her to create Sweetkiwi in 2011. Dissatisfied with the health claims of other yogurt brands, Ehime developed a clean-label recipe for her yogurt, ensuring it was genuinely nutritious and delicious. She launched Sweetkiwi in Nigeria, where it quickly grew in popularity, leading her to open three stores.

Expanding Sweetkiwi and Forging Brand Partnerships

Ehime’s dedication to quality and health led to Sweetkiwi’s expansion, including collaborations with high-profile brands such as Moët & Chandon, Pepsi, Guinness, and Baileys. In 2017, after moving to Washington, DC, Ehime joined the Union Kitchen food accelerator to bring Sweetkiwi to U.S. grocery shelves. Recently, Sweetkiwi’s whipped Greek yogurt became available in Whole Foods Market, marking a major milestone in its U.S. growth.

Ehime Eigbe, Founder, Sweetkiwi Yoghurt. Photo: LinkedIn

Sweetkiwi is now in Target

The latest chapter in Sweetkiwi’s success story is its launch in select Target stores across Southern California, expanding its reach to a broader audience. Announcing the launch on LinkedIn, Ehime shared her joy: “Sweetkiwi officially launched three of our amazing flavors—Lemon Blueberry, Raspberry Frosé, and Cookies & Cream—in select Target stores across Southern California.” She acknowledged her team and partners who have supported the brand’s mission and encouraged her followers to celebrate the accomplishment by filling up their carts with Sweetkiwi yogurt.

Building a Brand with a Purpose

Ehime’s vision for Sweetkiwi is rooted in health and wellness, specifically the belief that “all disease starts in the gut.” Her goal is to harness the power of nutritious ingredients to support better gut health and overall well-being. Her brand’s journey reflects this dedication, as Sweetkiwi continues to bring purposeful, clean-label treats to consumers.

Championing Women’s Empowerment

Alongside her entrepreneurial achievements, Ehime remains passionate about supporting women in her community. Through job creation, mentorship, and training, she strives to foster opportunities for women to grow and thrive in their own careers. Her mission-driven approach to business and community engagement has made her a role model, inspiring others to pursue their dreams while uplifting those around them.

With Sweetkiwi now available at Target, Ehime Eigbe’s journey exemplifies how purpose, passion, and perseverance can turn a personal mission into a thriving brand.

In Inspiration November 13, 2024 By Esther Ijewere

Tori Bell’s Journey from Meta to Founding Inclusion Unpacked

For many organizations, diversity, equity, and inclusion (DEI) are initiatives that come as an afterthought, often tacked on in response to demands rather than woven into the fabric of the company. Tori Bell, however, is changing this narrative by helping businesses make DEI a foundational principle from day one. With her company, Inclusion Unpacked, she’s setting a new standard for workplaces that are not only diverse but also supportive and inclusive.

The Spark: A Journey from Investment Banking to DEI Advocacy

Bell’s passion for DEI began early in her career while working in investment banking in Atlanta, GA. As an analyst and associate program manager at SunTrust Robinson Humphrey, she had a front-row seat to the challenges of recruiting and retaining diverse talent in a field dominated by homogeneity. This experience inspired her to dive deeper into DEI work, later joining Jopwell, a career platform for minority students and professionals backed by notable investors, including Magic Johnson.

Reflecting on her time there, Bell shared with AFROTECH™, “What I saw during my time there was that you can hire diverse individuals into these major companies, but if they’re not prepared to support them it’s kind of like you’re yelling into a void.” She recognized the limitations of simply hiring diverse talent without creating a welcoming environment and holistic support system to help them thrive.

Facebook’s Influence and the Birth of Inclusion Unpacked

Bell’s journey then took her to New York, where she joined Facebook (now Meta) as a university recruiter before moving up to manage internal culture and community initiatives. Noticing a lack of representation and connection among Black women in tech, Bell founded an Employee Resource Group (ERG) for Black women at the company. The group quickly grew, reaching over 3,000 members globally, and it became clear to Bell that there was an urgent need for more intentional and structured DEI initiatives across tech and beyond.

Her experiences at Facebook solidified her belief in the importance of embedding DEI practices from the start. “Why don’t we capture companies early and help them embed diversity into the ethos of their companies, versus having all of these reactive programs?” she said. This vision led to the launch of Inclusion Unpacked in 2022, backed by Columbia Business School, where Bell earned her MBA.

How Inclusion Unpacked Works

Inclusion Unpacked helps founders and organizations navigate their DEI journeys by first assessing their current practices through an onboarding quiz. This helps tailor a subscription plan based on their needs and company size, giving them access to a network of seasoned DEI professionals. Inclusion Unpacked’s experts offer more than 200 years of combined DEI experience, providing guidance to build inclusive workplaces that stand the test of time.

Through Inclusion Unpacked, Bell aims to reach startups and emerging companies to instill DEI values right from the beginning. As she told AFROTECH™, “I would love every new company that’s emerging to be an Inclusion Unpacked member company, and bake diversity and inclusion into the ethos of their business early on.” For Bell, the mission is personal—she envisions a future where the next generation of Black women, whether in corporate or entrepreneurial spaces, can thrive in environments that are truly supportive.

A Vision for DEI Beyond the Status Quo

Tori Bell’s Inclusion Unpacked offers more than just resources; it’s a movement encouraging companies to go beyond checkbox DEI initiatives and make genuine commitments to diversity. With her company’s resources, startups can avoid the pitfalls that have plagued larger organizations, creating spaces where everyone, especially underrepresented communities, feels valued and empowered.

Bell’s work isn’t just about improving statistics—it’s about transforming workplace culture at its core. Her message to corporations is clear: “Put your money where your mouth is and build it right from the start.” As Bell continues to guide companies through their DEI journeys, her impact is paving the way for more inclusive, equitable workplaces that respect and support every employee, creating lasting change for generations to come.

In self development November 13, 2024 By Esther Ijewere

Hope Springs Women’s Ministries and Women of Rubies Hold Transformative Retreat

Hope Springs Women’s Ministries, in collaboration with Women of Rubies, hosted an inspiring women’s retreat at the Anglican Church of Annunciation in North York, welcoming attendees to an extraordinary journey of inner healing, reflection, and empowerment.

Held on November 2nd, this one-day retreat offered a serene and spiritually uplifting environment where women came together to “Unpack, Unburden, and Heal from Within.” Participants engaged in powerful teachings led by inspiring speakers, one-on-one counseling sessions with certified counselors, and self-care activities, creating an enriching experience focused on personal growth and spiritual renewal.

Linda Kelechi Eronmhonsele, Convener of the Hope Springs Women’s Retreat, shared her reflections on the event, stating, “This retreat has been a heartfelt journey of healing and empowerment for every woman present. We came together to unpack our burdens, embrace our faith, and connect with one another in a profound way. I am truly grateful to all our participants and support partners, Bisole Adebajo-Nathaniel and Peace Anyira, whose dedication made this event a remarkable success. Special thanks to our guest speakers, Christina Yan and Oyin Isaac, for their inspiring words that helped set the tone for healing and transformation.”

Esther Ijewere, representing Women of Rubies, added, “It has been a privilege for Women of Rubies to partner with Hope Springs Women’s Ministries for this extraordinary retreat. We witnessed the strength that emerges when women come together to lift each other up. We are committed to supporting women on their journey to freedom, healing, and personal growth.”

Highlights of the day included a session of refreshing worship, invigorating stretching exercises, and open networking that encouraged participants to connect deeply with one another. Every detail, from the personalized gifts to refreshments and supportive guidance, was thoughtfully designed to make each woman feel valued and rejuvenated. The retreat served as a safe space for all attendees, made even more welcoming with free parking and other conveniences.

This retreat has marked the beginning of a journey for many women in attendance, equipping them with tools to continue their healing journey and pursue a life of freedom and transformation. Attendees expressed heartfelt gratitude for the opportunity to gather in such a supportive community, with one participant sharing, “This experience has given me the strength to move forward with hope and renewed faith.”

About Hope Springs Women’s Ministries and Women of Rubies
Hope Springs Women’s Ministries is dedicated to creating safe, faith-based spaces where women can seek healing, support, and spiritual guidance. Women of Rubies empowers women globally through advocacy, media, and public relations, offering resources that inspire growth and amplify voices.

For more information, follow Hope Springs Women’s Ministries on Instagram.

In Career Gems November 8, 2024 By Esther Ijewere

Hon. Charmaine Williams: Breaking Barriers as the First Black Minister in Ontario’s Progressive Conservative Party

Charmaine Williams is a figure of groundbreaking achievements in Ontario‘s political landscape. As the first Black woman to serve as Member of Provincial Parliament (MPP) for Brampton Centre, she made history not only in representation but also by becoming the first Black minister in the Ontario Progressive Conservative Party. Her role as Associate Minister of Women’s Social and Economic Opportunity underscores her commitment to championing inclusive policies that support the growth and empowerment of women across Ontario.

A Strong Foundation in Social Services and Therapy

Before her entry into politics, Charmaine built an impressive career over 19 years in social services and behavioural therapy. She worked as a certified Multi-Systemic Therapist, Behavioral Consultant, and Counselor, lending her expertise to various programs and initiatives. Her experience includes working with youth-focused organizations such as the Associated Youth Services of Peel, Youth Substance Abuse Program, Peel Children’s Center, and the Reach Out Center for Kids in Peel and Halton regions. Her hands-on approach and understanding of complex social issues equipped her with unique insights that she now brings to her role as Associate Minister, where she strives to create policies that address women’s and families’ social and economic challenges.

Making Political History in Brampton

Charmaine Williams’ transition into politics came in 2018 when she made history as the first Black woman elected to Brampton City Council. Her victory was not only a personal achievement but a monumental moment for Brampton’s Black community and for diverse representation in politics. Known for her proactive stance on community issues, Charmaine advocated for policies that supported youth, social programs, and neighborhood safety. Her work as a councilor set the stage for her further political involvement and commitment to advocating for marginalized communities.

Leading as Associate Minister of Women’s Social and Economic Opportunity

As Associate Minister, Charmaine Williams focuses on initiatives that empower women economically and socially. Her background in counselling and behavioral consultation allows her to understand the layered issues women face, especially those from underserved communities. As minister, she works on programs that foster economic independence, support women in the workforce, and address systemic barriers that affect women’s access to opportunities.

Hon. Charmaine Williams: An Inspiring Legacy

Charmaine Williams’ journey from social services professional to political leader is a testament to her dedication and passion for advocacy. Her work has paved the way for more diverse voices in Ontario politics, and her focus on women’s opportunities highlights her commitment to creating an inclusive, supportive environment for future generations. By championing policies that address women’s and family’s needs, Charmaine continues to inspire positive change and a brighter future for all Ontarians.

Hon. Charmaine Williams’ leadership and dedication exemplify the impact of diverse representation in politics, making her a powerful role model and advocate for social and economic justice in Ontario.

To learn more about her work, follow her on Linkedin

In Editor's Choice October 30, 2024 By Esther Ijewere

Elevate Your Brand at the Women of Rubies Media Visibility Bootcamp 4.0

Women of Rubies, a groundbreaking platform dedicated to celebrating and empowering women, is excited to announce the Media Visibility Bootcamp 4.0. This signature event, crafted specifically for female entrepreneurs and emerging influencers, offers essential tools and strategies to amplify their media presence and create meaningful impact in their fields.

The Media Visibility Bootcamp is more than a learning experience—it’s a transformative journey. With expert-led guidance, interactive exercises, and a supportive community, attendees will gain the skills to elevate their personal brand, amplify their voice, and create a lasting impression. The two-day program is designed to help women excel in media visibility, boost their credibility, and advance in today’s competitive landscape.

“We are thrilled to bring the Media Visibility Bootcamp 4.0 to life, offering an invaluable opportunity for entrepreneurs to learn from top industry leaders,” says Esther Ijewere, Founder of Women of Rubies. “At Women of Rubies, we believe in empowering women through strategic media visibility. This bootcamp is designed to provide participants with the tools they need to elevate their brands and maximize their impact. We’ve seen the transformative power of enhanced visibility, and we are here to help our community shine.”

Event Details:

Dates: December 7th & 8th, 2024
Location: Online via Zoom
Ticket: Grab it on our website or via Selar here and here on Strip
Enquiries, collaboration and sponsorship; mediabootcamp@womenofrubies.com

Join us to make your voice heard, grow your brand, and stand out in your field, all from the comfort of your own space.

Meet our 10 Inspiring Industry Speakers:

Esther Ijewere – Multi award-winning Media Strategist & Founder of Women of Rubies

Esther Ijewere is a multi-award-winning media strategist, founder of Women of Rubies, and passionate advocate for women’s empowerment. She convenes the Media Visibility BootCamp and Sip and Network and is a columnist with The Guardian newspaper. Through her platform, Women of Rubies, and The Guardian, Esther has featured over 1,000 inspiring women, amplifying their voices and stories globally.

Media Visibility Bootcamp 4 — Esther Ijewere, Multi Award Winning Media Strategist and Founder, Women of Rubies Inc.

Prudence Zoe Glorious – PR Expert, PZG PR

Prudence Zoe Glorious is a Tanzanian thought leader and strategist, redefining public relations and strategic communications across Africa. As CEO of PZG PR and Strategic Advisor at The Foundation for Civil Society, her work spans youth empowerment, philanthropy, and sustainable development. With over 11 years of experience, Prudence is known for using strategic communications to bridge divides and drive social impact. She is also an accomplished author and philanthropist, dedicated to improving the lives of marginalized communities.

Sophia Etuhube – Renowned Journalist

Sophia Etuhube is an award-winning journalist, storyteller, and entrepreneur dedicated to uplifting communities through human interest stories. Currently a reporter and editor at CBC/Radio-Canada, she highlights diverse experiences, particularly those of immigrants in Canada. As CEO of Softlanding Canada, she provides essential resources and guidance to newcomers, easing their transition into a new country. With a solid background in Nigerian media and a Master’s in Organizational Management, Sophia uses her voice to inspire and champion the underrepresented.

Heather McWilliam – Founder, Brave Inspires Brave

Heather McWilliam is an award-winning entrepreneur and changemaker who has redefined bravery through her journey of overcoming workplace abuse and advocating for mental health. After a decade as a police officer in Canada, she founded Brave Inspires Brave, a movement that empowers individuals to embrace leadership and foster conversations about trauma and resilience. Her landmark victory in a Human Rights case against a major police service has highlighted the need for systemic change in law enforcement.

Kesiena Edafiogho – Career Coach & IT Consultant

Kesiena Edafiogho, known as Sena, is a trailblazer in the Canadian tech industry and an inspiring figure for immigrants. With a diverse academic background and over 15 years of IT experience, she has consulted for top banks and government offices, specializing in digital transformation and project management. As the founder of Synergy One Consulting Corporation, Sena empowers new immigrants and career changers through tailored training programs and mentorship. Her commitment to creating pathways for success and fostering an inclusive tech community highlights her dedication to uplifting others.

Priscilla Iyari – Marketing & Comms Officer, FACE Coalition

Priscilla Iyari is a seasoned Brand and Marketing Communications professional with over 14 years of experience enhancing brand influence across 16 countries. Currently serving as the Regional Marketing and Communications Outreach Officer at FACE Coalition, she connects Black entrepreneurs to essential resources and support. An Executive MBA student at Queens and Cornell Universities, Priscilla is also the founder of The Actionable Visioning Scheme (TAVS), empowering minority women globally. Recognized for her contributions to gender equality, she is a dynamic speaker and advocate dedicated to fostering inclusive business environments.

Amaechi Omijeh – Business Blogger

Amaechi Omijeh, known as MRSOTHEBRAND, is a vibrant blogger and influencer dedicated to promoting small businesses and entrepreneurship, especially among women. Through her blog and social media platforms, she shares valuable insights, resources, and success stories that inspire and empower entrepreneurs. Her mission is to create a supportive community where business owners can connect, learn, and grow together.

Erica Ayisi – International Journalist

Erica Ayisi is an international freelance journalist with a focus on human feature stories from the African diaspora and communities of color. Her work has been published in NBCNews.com, The Root, ESSENCE, and other outlets. Erica is also a two-time Pulitzer Center grantee and has taught media literacy and English in U.S. schools. She holds a master’s degree in Communication Arts from NYIT and is the founder of Akosua’s Closet, an African-sourced online boutique.

Erica Ayisi, International Journalist

Victoria Nkong – Creative Entrepreneur

Victoria Nkong is a multilingual entertainment consultant and seasoned music business executive from Nigeria. With nearly two decades of experience in events production, she has established herself as a leading figure in the industry. Victoria is also a skilled talent manager, public speaker, and PR consultant, known for her work across events and TV production. Her expertise spans various sectors of the entertainment world, making her a sought-after professional in the African creative scene.

Blessing Okebe – Personal Branding Strategist

Blessing Okebe_Women of Rubies — Blessing Okebe, Personal Branding Strategist

Blessing Okebe is a seasoned Media and Communications Professional, Personal Branding Strategist, and Corporate MC. She helps brands and individuals amplify their impact through strategic communication and personal branding. With a wealth of experience across various industries, Blessing is also a dynamic event host, known for engaging audiences and creating lasting memories

Keynote Speaker: Sabine Soumare

Sabine Soumare is the Executive Director of the Women Entrepreneurship Knowledge Hub (WEKH) within the Diversity Institute (DI). In this role, she is committed to amplifying the impact of women entrepreneurs across Canada. Collaborating with ten regional WEKH hubs and over 250 partners nationwide, Sabine works to build partnerships, share knowledge, and promote best practices, advancing a more inclusive and supportive entrepreneurship ecosystem for women.

What You’ll Learn:

Media Visibility Strategies: Proven approaches to boost your brand’s recognition.
Storytelling Skills: Techniques to create engaging narratives that connect with audiences.
Personal Branding Essentials: Insights on how to stand out in your industry
Secure your spot today at womenofrubies.com/mvbc4 or find the link in our bio.

Why You Should Attend MVBC 4:

Expert Media Strategies: Proven tactics to enhance your brand’s visibility.
Practical Growth Tools: Actionable insights for business expansion.
Networking Opportunities: Connect with industry leaders and like-minded entrepreneurs.
VIP Perks: Exclusive access to an in-depth class and feature on Women of Rubies.
Global Accessibility: Join from anywhere with lifetime access to valuable content.

Since its inception in August 2023, the Women of Rubies Media Visibility Bootcamp has supported over 300 women and featured more than 30 inspiring speakers. Don’t miss this chance to join an empowering journey and take your brand to new heights!

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