For many organizations, diversity, equity, and inclusion (DEI) are initiatives that come as an afterthought, often tacked on in response to demands rather than woven into the fabric of the company. Tori Bell, however, is changing this narrative by helping businesses make DEI a foundational principle from day one. With her company, Inclusion Unpacked, she’s setting a new standard for workplaces that are not only diverse but also supportive and inclusive.
The Spark: A Journey from Investment Banking to DEI Advocacy
Bell’s passion for DEI began early in her career while working in investment banking in Atlanta, GA. As an analyst and associate program manager at SunTrust Robinson Humphrey, she had a front-row seat to the challenges of recruiting and retaining diverse talent in a field dominated by homogeneity. This experience inspired her to dive deeper into DEI work, later joining Jopwell, a career platform for minority students and professionals backed by notable investors, including Magic Johnson.
Reflecting on her time there, Bell shared with AFROTECH™, “What I saw during my time there was that you can hire diverse individuals into these major companies, but if they’re not prepared to support them it’s kind of like you’re yelling into a void.” She recognized the limitations of simply hiring diverse talent without creating a welcoming environment and holistic support system to help them thrive.
Facebook’s Influence and the Birth of Inclusion Unpacked
Bell’s journey then took her to New York, where she joined Facebook (now Meta) as a university recruiter before moving up to manage internal culture and community initiatives. Noticing a lack of representation and connection among Black women in tech, Bell founded an Employee Resource Group (ERG) for Black women at the company. The group quickly grew, reaching over 3,000 members globally, and it became clear to Bell that there was an urgent need for more intentional and structured DEI initiatives across tech and beyond.
Her experiences at Facebook solidified her belief in the importance of embedding DEI practices from the start. “Why don’t we capture companies early and help them embed diversity into the ethos of their companies, versus having all of these reactive programs?” she said. This vision led to the launch of Inclusion Unpacked in 2022, backed by Columbia Business School, where Bell earned her MBA.
How Inclusion Unpacked Works
Inclusion Unpacked helps founders and organizations navigate their DEI journeys by first assessing their current practices through an onboarding quiz. This helps tailor a subscription plan based on their needs and company size, giving them access to a network of seasoned DEI professionals. Inclusion Unpacked’s experts offer more than 200 years of combined DEI experience, providing guidance to build inclusive workplaces that stand the test of time.
Through Inclusion Unpacked, Bell aims to reach startups and emerging companies to instill DEI values right from the beginning. As she told AFROTECH™, “I would love every new company that’s emerging to be an Inclusion Unpacked member company, and bake diversity and inclusion into the ethos of their business early on.” For Bell, the mission is personal—she envisions a future where the next generation of Black women, whether in corporate or entrepreneurial spaces, can thrive in environments that are truly supportive.
A Vision for DEI Beyond the Status Quo
Tori Bell’s Inclusion Unpacked offers more than just resources; it’s a movement encouraging companies to go beyond checkbox DEI initiatives and make genuine commitments to diversity. With her company’s resources, startups can avoid the pitfalls that have plagued larger organizations, creating spaces where everyone, especially underrepresented communities, feels valued and empowered.
Bell’s work isn’t just about improving statistics—it’s about transforming workplace culture at its core. Her message to corporations is clear: “Put your money where your mouth is and build it right from the start.” As Bell continues to guide companies through their DEI journeys, her impact is paving the way for more inclusive, equitable workplaces that respect and support every employee, creating lasting change for generations to come.
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