Hello WORrior! Today is #ThrowBackThursday and we are throwing back these old photos of Singer, Yemi Alade!
In today’s world, a CEO or business owner needs to scrutinise how their marketing spend is impacting on their overall business growth.
Buying signage at the Olympics can be exciting. You get to go to the games, entertain customers, but does the investment translate into more business? Being a title sponsor at a polo charity event can make you feel good, but are you able to leverage it effectively? Or how about sponsoring a music event? It’s great music and fun times, but does it help the bottom line? If you are simply putting up a sign and you don’t have the time to devote to leveraging the event, then it’s a waste of money. You may as well kiss your hard-earned cash goodbye.
Since 2008, sponsorship marketing (sports, arts, cause or event) has slowed due to the economy and as more businesses question what they get for their investment. The focus of any marketing spend, including sponsorships, should be the “Return on Investment”.
1) What is your target audience and what types of activities are most appealing to them?
Knowing this will help you determine the type of sponsorship program that makes the most sense for your firm or brand. For example, if your firm manufacturers a product that is mostly used by moms for their children, then look for activities that appeal to those moms. In some cases, although the mom is the purchaser, the person who actually uses the product is the child or the spouse. In this example, you need to focus your sponsorship spend on your end user and they will influence the purchaser (mom). Or in the case of business to business, your target may be the person who signs the contract for your firm’s services or it might be the person who place the orders.
2) What type of marketing sponsorships does your competition engage in?
Evaluating how your competitor is spending their marketing budget will help you better understand the playing field. It also provides you insight on whether key sponsorship opportunities are still available. Typically sponsorships have a “non-compete” clause when it comes to companies in the same industry.
3) What is your overall marketing communication plan for your business & where does sponsorship marketing fit into it?
You should create a strategic plan each year, which should include your brand’s communication objectives. During this process, you should be able to determine whether a sponsorship fits into your short and long term plans.
4) What are your specific sponsorship objectives?
It is critical to determine your objectives up front and ensure everyone is aligned. Your objectives might include driving awareness for your products or services, increasing your firm’s community involvement (CSR), capturing sales leads, increasing brand loyalty, driving retailer traffic, etc. Every objective should be measurable and include specifics around timing and deliverables.
5) Which sponsorship program best supports your brand or business?
Evaluating which sponsorship program to pursue should be done in conjunction with your overall business / brand and sponsorship objectives, your target audience alignment with the sponsorship audience, the sponsorship cost, how you can effectively activate the sponsorship across channels (i.e. consumer, retailer, sales force, distributor and internal teams), and how the event can be leveraged to build the business over the short and long term.
The sponsorship you select should build equity in your brand (or business). Ideally you should look to identify a space that your brand (or business) can “own” that aligns with your equity message. For example, Nike sponsors top athletes across the globe, which supports their brand message of inspiring athletes around the world.
6) What is the sponsorship’s Return on Investment?
At the end of the program, it is critical to evaluate the return on investment based on the established sponsorship objectives. This analysis can be done internally, or through an outside marketing research firm specializing in sponsorship evaluation. Some metrics to analyze include: sales activity, lead generation, lower customer acquisition cost, attitudes toward the brand or firm, response to sponsorship or event related promotions or ads, and TV logo exposure, if applicable.
The key to managing sponsorships is ensuring you get the “best bang for the buck”, while minimising risk to your brand or business. So, whether you are a title sponsor for a major event, or a smaller sponsor at a local event, setting your objectives, ensuring you have the right sponsorship partner, leveraging the association beyond just a sign, will yield better business in the long run
About Chidiadi Madumere
If you want to know the positive impact of social media , Please go on Olufunmilayo Odunaike wall on Facebook, this beautiful woman who have been tagged “Mother Theresa” on Facebook made a simple post to give 20,000 to someone in need and ended up getting more donations of over half a million from well meaning Nigerians.
Although this is not the first time she will be “Paying it forward”on her page but this particular post however went viral and got the attention of passionate Nigerians , who not only donated but also gave material support to those in need. Sh also had a panel who helped in the selection criteria to help in disbursing the money to those who TRULY need it.
Since she kicked off the “Paying it forward” initiative several accolades have been rolling in from different people, mostly Facebook users who were blown away by her kind heart.
Here is what some have to say about her kind gesture:
Chris Adetayo wrote:
Homage. To Olufunmilayo Odunaike, Facebook Nigeria’s Mother Teresa and the Sage of “Paying It Forward”. 2017 is only 2 months old but it’s doubtful if anyone will surpass what she has already done for quite a number of unknown folks in Nigeria via Facebook in what remains of the year.
Like all great things, it started out rather casually. And small. She put up a post asking anyone who is struggling to provide food for self and or family to write out a small justification for support. She had N20,000 on offer. Before long, she was flooded with lots of tear-inducing stories of folks seeking help. More impressively, many friends joined in contributing money for the cause. By the end of the day, she had enough to offer 17 “unknown” people N20,000 each.
Fuelled by the growing financial support of many who are drawn by 1] the keen desire to help those going through hard times and 2] the innate trustworthiness of Funmi, this cause has grown in leaps and bounds. And ever so diligently, Funmi and a small panel of like minds select recipients based on well-judged and clearly spelt out criteria, disburse the sums available and render full account of same. All on her Facebook wall. This week, this self-imposed task has seen this full-time worker, wife and mother visit some patients in an hospital to make donations. Mother Teresa will be immensely proud.
So, Sis, take a bow. The world is celebrating you already! And to all my FB friends who are moved to help out the needy in this trying times, please reach out to them through this lady with a heart of gold. The Angels will smile at you”
Omotoyosi Ogunbanwo had this to say :
See ehn…. anyone who asks who Facebook epp needs a slap on the face really.
Olufunmilayo Odunaike made a post this morning promising to give #20k to someone in need. And right now I have no idea how much the total donations have been.
This evening it was about 240k in total.
Wow…. I am beyond surprised.
Loads of people are in need.
You don’t have to have enough to give out.
I always tell people, you can never give out without receiving. As long as you do it with happiness and love.
I have no words for all the donors.
It is my prayer that the universe smiles on them. And they get all they ever wish for.
People are suffering. The economy is hard. Give the little you can. Your neighbour might have no idea what to eat for dinner. 1k can do a lot in some people’s life.
Give and never stop giving.
And you would never lack.
Try it.
You don’t even need to pray. Just give with love.
Thank you @olufunmilayo for this initiative.
Yesterday Funmi gave a report on how much was raised on her Facebook page:
Paying it forward.
N175,000 raised between yesterday and today. Wow! All donors prefer to remain anonymous. Some have indicated that the funds go to 2yrs old Mary Idowu who is finally receiving treatment. I am glad we’ll be able to go back to LASUTH as promised. From a meagre N20,000, we already disbursed N615,000 and raisedN790,000 in total. My people, you are the reason we continue to pay it forward. God bless you. When we come together, we can do amazing things. Thanks to you all.
*** We salute your courage and appreciate all you have done and still doing to help humanity. Thanks for giving hope to the hopeless and shining a light on their dark path.
You are a Woman of Rubies inside out and we celebrate you Funmi.
Freedom is an amazingly powerful part of life. Some of us have it all and some of us wish we had more, but we all have the most important freedom of all.
According to Dr. Viktor E Frank , “The last of the human freedoms – to choose one’s attitude in any given set of circumstances, to choose one’s own way.” –
How often have you stopped to think about how free you are?
Today and everyday forward, I encourage you to embrace what we have at our fingertips. Make the below a part of your everyday life and allow yourself to live freely.
What makes us, as humans, free?
We are free to smile, laugh and play to our hearts content.
We are free to have an idea and create a career out of it.
We are free to spend time with the people we love.
We are free to read and learn and to use our knowledge to teach and help others.
We are free to be as healthy and treat our bodies with as much respect as we want.
Every person in this world is free to choose their thoughts. We are all free to choose the meaning we give to life’s occurrences. No matter our circumstances, however wonderful or terrible, no one can take our freedom to choose our reactions to what life throws our way.
Life will not always go right. In fact at times it may feel like it’s gone terribly wrong. That’s all part of the journey. It is during these crucibles that it is on each of us to choose the meaning that most serves our life situation.
Choose your thoughts wisely. They are the only thing that can’t be taken away.
What do you do to feel free on a daily basis? What empowering meanings do you give to your experiences? Share in the comments section below.
Twitter & Instagram – @estherijewere
Facebook – Esther Ijewere
Email: Esther@womenofrubies.com
Gospel artist Glowreeyah is a year older today!
The Musician took to her Instagram page to release new photos, in which she looked absolutely Gorgeous! She also shared a powerful message in form of an open letter to God.
Read the letter below
From the very moment when I became a destined thought on your mind
For my first cry and for my last smile
For every angel and humanoid assigned to bless me on this journey
For every Gethsemane night and for every Hosanna day
For every teardrop and for every joy fount
For every wilderness and for every green pasture
For every height and for every depth
From Bridget’s womb,for my first breath till my final sigh at the appointed time when i behold your glory …when i finally see your faceWritten by your own hand,I remain your story of unending mercy and custom-made grace!
Make my life your eternal expression as I waltz into this new season with you..for you…because of you!You remain my ultimate affection.
I remain your Glow-child!Thank you for being a Loving and Living Father to me!
Your Daughter,
Glowreeyah
#mybirthdayworship #glowreeyah #madein1977
See more photos below
Credit
Photography @tybello
Styling @tybello and @chechesignature
Makeup @jbeautyfull
Amina Mohammed, Nigeria’s immediate past Minister of Environment, has been sworn in as the fifth Deputy Secretary-General of the UN at the UN Headquarters in New York on Tuesday.
The UN Secretary-General, António Guterres, administered the oath of office on Mohammed.
Guterres said “I want to say that I am extremely, very, very proud that you accepted to join our team. Thank you very much.”
The Deputy UN chief, after her swearing in, immediately swung into action by declaring open the 2017 Economic and Social Council (ECOSOC) Segment on Operational Activities for Development.
Her speech at the ECOSOC event was her first official engagement, followed by a brief press encounter with UN correspondents.
Mohammed, who was appointed by Guterres on December 15, 2016 as his deputy, was supposed to have assumed office on January 1, 2017.
She, however, delayed the assumption of her new role at the request of President Muhammadu Buhari to complete some ongoing responsibilities she was handling at that time.
The office of the UN Deputy Secretary-General was formally established by the General Assembly in 1997 to handle administrative responsibilities of the Secretary-General.
As the fifth Deputy Secretary-General, Mohammed will help to manage the UN Secretariat operations and ensure inter-sectoral and inter-institutional coherence of activities and programmes.
She will also support the Secretary-General in elevating the profile and leadership of the UN in the economic and social spheres, including further efforts to strengthen the UN as leading centre for development policy and development assistance.
In accepting the appointment, Mohammed said she was humbled at the opportunity to serve humanity.
She said “the opportunity and responsibility to serve people and the planet as UN Deputy Secretary-General is truly humbling.
“I am most grateful for the confidence and trust demonstrated by the UN Secretary-General-designate António Guterres and President Muhammadu Buhari. The next phase of my continued service to the people of Nigeria at the global level will certainly build on the rich insights and lessons drawn from engaging with leaders, colleagues and stakeholders across our beloved nation”.
She recalled her positions of responsibilities over the last three decades and her contributions to the Millennium Development Goals (MDGs), the Sustainable Development Goals (SDGs), and recently working for environment protection as part of Buhari administration’s vision to transform Nigeria.
Mohammed served as UN Under-Secretary-General and Special Adviser to former UN Secretary-General Ban Ki-moon on Post-2015 Development Planning.
She was instrumental in bringing about the 2030 Agenda for Sustainable Development, including the SDGs.
Before joining the UN, Mohammed worked for three successive administrations in Nigeria, serving as Special Adviser on MDGs.
She provided advice on issues including poverty, public sector reform and sustainable development, and coordinating poverty reduction interventions.
Born in 1961 and educated in Nigeria and the UK, Mohammed is married with six children.
Source: Bellanaija
Hello WORriors! Today is #WomanCrushWednesday and our Woman Crush is the fierce, talented, and extraordinary Kemi Adetiba!
Kemi Adetiba is a Filmmaker, Music videos, and television director. She was born in Lagos on January 8, 1980. While growing up, she headlined two nation TV commercials for detergent brand, OMO. She started out professionally in the media world as a radio presenter with Rhythm Fm 93.7. She switched over to producing and presenting shows on television, including Studio 53, Temptation Nigeria, Soundcity TV, and Maltina Dance All. She got interested in filmmaking and enrolled into the New York Film Academy to hone her skills.
Kemi’s short film Across a Bloodied Ocean was screened at the 2009 Pan African Film Festival and National Black Arts Festival. Her very first feature film, “The Wedding Party”, a Nigerian romantic comedy film, got premiered opening night, at the Toronto International Film Festival (TIFF), as the opening film of the City-to-City Spotlight, on September 8, 2016, and also premiered on November 26, 2016 at Eko Hotel and Suites in Lagos. The film is a total groundbreaking film.
She has also directed lots of award winning music videos including, Last Bustop -Niyola, My Darling -Tiwa Savage, Sitting On The Throne -Olamide, Anifowose -Olamide, Toh Bad -Niyola, Tease Me -Wizkid, If I Die -Dagrin, Aduke -Tjan, Ekundayo -TY Bello, Today Na Today -Omawumi, among others.She has also been nominated and won lots of awards.
Women Of Rubies celebrates you, Kemi Adetiba. Keep winning!
Being beautiful is undoubtedly important, but it isn’t everything. A girl who is not so good-looking still can have many guys falling for her. The secret to attracting guys is not just being beautiful, as it definitely requires more than that.
The following traits make women desirable in the eyes of men:
- Your dress sense
Boys love women who are well-groomed, so take advantage of this. Girls often are confused about what to wear on their date so that their guy won’t be able to resist praising them. Wear something that is tasteful and looks great on you whenever he is around. A girl with a good dress sense knows how to look beautiful, as well as casual.
The common belief that whoever loves you won’t judge you is not true always. Wouldn’t you feel disappointed if your guy dressed in an untidy manner?
2. A tempting fragrance
Let your fragrance work for you when you say goodbye to him with a hug. Guys love it when their girl smells great. Spray the perfume on your wrists, around the neck, behind the ears and under the collarbone to ensure your fragrance lasts.
You can wear different fragrances on different occasions. Buy a variety of perfumes and see which works best for you. Luckily, you don’t have to step outside your home to buy them. With several fragrance e-stores available, you can grab great online deals on perfumes. Purchase an invigorating perfume and make it hard for your crush to resist the attraction.
3. High emotional IQ (EQ)
Being a girl, it is often expected that you will have deep emotions. That doesn’t at all mean that you fill your eyes with tears every time you hear a sad story, though. A woman with a high emotional IQ (also known as EQ) can encourage and inspire her man whenever he needs motivation. She will say the right things at the right time, instead of creating unnecessary drama.
4. Smile a lot (of course, not unnecessarily)
Guys go crazy for a girl’s smile. Your smile should be genuine and sweet. Don’t force a smile- otherwise, your guy may think of you as a freak. Also, when you are with him, give him all your attention and laugh at his jokes. Show him that you are happy with him. He will do the rest.
5. Debate with him and don’t lose it
An attractive, vacuous girl will be interesting only for a few hours. Most men want a girl who possesses knowledge of world affairs and can debate with them logically. Genuine guys actually love it when you show them that you have a high IQ.”
6. Don’t be judgmental
If you don’t like something about your crush, you can share your honest opinion with him. At the same time, don’t insult him for it and don’t make an issue of it. Having an opinion is good but being rude or negative about it is not appreciated.
7. Don’t show him that you are all his
Even if you want him very much, let him work hard for it. Don’t try too hard to please your guy, because otherwise he will take you for granted. Spend time with him and make sure that he starts liking you too before you express your love for him. Knowing how to make a guy chase you works wonders in your favor.
8. You should be passionate about something
Having a hobby and being passionate about it impresses guys. Girls with hobbies such as surfing, golfing, and driving really make men crazy for them. The common belief that says ‘men cultivate hobbies, women cultivate relationships’ is not true anymore.
9. Be kind to others
Needless to say, this is very important. Talk politely to everyone and be warm to others. This is important not just for impressing your guy, but also for the sake of humanity.
Source: Lifehack.org
Africa produces nearly 70% of the world’s cocoa yet the continent is not known for making luxury chocolate. Princess is a woman on a mission to change that. Her company, Kalabari Gecko produces different kind of chocolates in Nigeria, using only Nigerian contents.
Princess had always loved chocolate from as far back as when she was little. This is probably one of the things that motivated the business. In her own words, “there is something very compelling about the visual structure of chocolates and its formation in a box. There is the mystery embedded in the interiors of its inner cavities, and the burst of polyphenols, a reward your brain is always thankful for.”
Another reason she started making chocolates was the fact that whenever she traveled outside Nigeria, she was always asked to come back with chocolate, when there’s so much cocoa in the country. She wanted to change the narrative.
The journey to achieving this has not been easy. Since there were no chocolate making schools or classes in Africa, she had to go to North Europe to learn the art of turning bean to bar.
Her dream is for her factory to produce high quality affordable chocolate for Nigerians and the people they love all over the world.
On how knew how to make chocolate
I have always had this love for chocolate. I think it was as far back as when I was a little girl and being ascribed to as having a chocolate complexion. Also as a child, my sister planted a cocoa tree in front of our house all on her own.
There is something very compelling about the visual structure of chocolates and its formation in a box. There is the mystery embedded in the interiors of its inner cavities, and the burst of polyphenols, a reward your brain is always thankful for.
Whenever I travelled outside Nigeria, people would request I come back with chocolate. That used to get me upset. My response sometimes would be, “But we have cocoa, why don’t we make ours?” It was even sadder when visiting friends or family abroad, I had nothing to offer as gifts from my beloved Nigeria. So, you can say it was a two edged-sword. Thinking about Nigeria and the cocoa we have motivated me to stop talking and start creating.
She wants to make Nigeria the sweetest place in Africa!
“I knew that my profession had been invented by men, (…) men force women to sell their bodies at a price, and that the lowest paid body is that of a wife. All women are prostitutes of one kind or another.” – Nawal el Saadawi’s “Woman at Point Zero”.
Prostitution is “engaging in sexual activity with another person in exchange for money or other valuable goods.” Prostitution is sex trade. It is between two parties. Why do we denigrate only one party?
If there were no buyer, would there have been a seller? This goes both ways.
Society grooms girls to see romantic relationships as a source of income while teaching men to see income as a source of romantic relationships. We should not pretend an AVERAGE Nigerian girl does not go into romantic relationships for money.
Some guy once tweeted about a girl he asked on a date. It turned out the girl asked for “hair money” before the date.
“I’m broke,” a girl says.
“Don’t you have a boyfriend?” her friend asks and goes on to say, “My boyfriend does not miss it. He sends me 40k every month.”
How did having a boyfriend become an occupation? As I often say, Prostitution, like blue, has several hues.
Having sex with my boyfriend, a man that pays for my weaves and all that, does not make me different from that woman that sleeps with different men to get money to pay for her weaves and all that. Is it because she sleeps with different men? (Are humans naturally monogamous? If you are bringing in religion into this, aren’t we all fornicating? Is it not the same eternal damnation? People that claimed they went to school still believe “the vagina gets loose” after “too much sex”. Really, they should read and re-educate themselves.)
Most men believe it is their duty to cater to their ADULT girlfriends and wives. I am yet to understand why a physically fit adult has to cater to another physically fit adult. I could easily decide to get married this year – I’d call any of the men that think they are in love with me and I’d say I’m now interested in getting married and become a trophy wife. Does a boy, my age mate, have the same choice? Would he not face ridicule for being a trophy husband? I live in a society where a girl tweets, “What is your role as a boyfriend if you can’t provide everything your girl wants?” Do we hold girls to the same standard?
One of the foci of gender equality, a.k.a feminism, is getting rid of double standards in all aspects of human life. People, regardless of their sexes, should be held to the same standards in ALL aspects of life. Until we get rid of the double standards in respect to how the sexes view romantic relationships, I am afraid female sexuality would remain a currency.
Women should stop feeling entitled to men’s money – we should stop viewing romantic relationships as moneymaking ventures.
Men should stop feeling responsible for women. They should stop seeing money as a way to “find love”.
There is no point getting sanctimonious in the presence of sex workers if we believe men are obligated to cater to women while women are to be catered to. That would make us hypocrites.
P.S.
I love you… but you are a prostitute if your main aim in that romantic relationship is to make money off your “bae”.
You enable prostitution if you feel you NEED money to get love, affection, and sex from a woman in the guise of “romantic relationship”. “I need money to impress her…” Bro, swerve!
P.P.S.
The Functionalist School of Thought in sociology believes prostitution is beneficial to society. You could read that up on your own. Often, I ask myself what makes prostitution different from plumbing. They both render services. Is it because of sex? What is this thing about sex?
P.P.P. S.
Do you look down on sex workers because “it is morally and spiritually wrong”? Do you realise you have a habit that is “morally and spiritually wrong”? It could be that you’re signing into the office at the wrong time. A lie is a lie even when coated with white. So, calm down. If sex workers want to go to hell, let them go to hell in peace. Are they affecting you negatively in any way?
P.P.P.P.S.
I am in awe of women that have put a price on themselves – they have not let people put a price on them. Cheers to every woman that has understood society has made our sexuality a currency. Do you think it is easy sharing yourself with people? All that courage! At times, I wish I could bend myself in a way I would not mind trading my sexuality with a man for money. Men seem to have more money. Cher Dieu, mais pourquoi! Those of us not trading our sexuality for money should start asking ourselves if we lack business acumen.
Photo Credit: Jason Stitt | Dreamstime.com
About Cisi Eze
Source: Bellanaija
