I want us to talk about 5 brand stories you should be sharing with your audience. There are 5 types of stories your brand should be sharing:
Your personal story
If you want to start a conversation with a stranger, you do one of two things:
Introduce yourself briefly and ask about the other person
Find common interests and instantly bond based on shared interests.
None of the strategies is wrong, you can employ both.
The important thing is you make sure to share parts of your personal story that resonates with your audience.
Your self-awareness story
This is keeeeeeeeeeeeeeeeeeeeeeeey
You didn’t just wake up and decide to start the niche business that you are currently working on.
Even if you’re still finding clarity about what you want to do, you can share the different insights you’ve gotten from your self-introspection.
Your growth story
As you get more aware of yourself and you grow, you need to find out what periods in your life you experienced tangible growth (in your mind, capacity or results).
Journal all these experiences and use them as often as you can in your brand stories, as long as your audience can relate to them.
Your result-oriented story.
This is the part a lot of us jump right on to.
It’s not a very effective strategy.
The saying holds through, ‘’I don’t care how much you know until I know how much you care’’.
Hence, you communicate your results-based story with EMPATHY.
Communicate with a shared sense of understanding of the problem and struggles of your audience and how your growth journey and key milestones achieved qualifies you as a guide to help them on their own journey.
Make it all about them.
Never about you.
You’re the guide remember?
Empower your hero to stay in the spotlight. Be the guide.
Your movement story
This is when your storytelling gets interesting.
You have gotten the attention and trust of your hero and you’ve shared your journey: struggles, failures, milestones, successes and how that qualifies you as a guide.
Now, you have to CLEARLY communicate the journey you are taking the hero on and how you will take him on that journey.
Introduce your movement and trigger curiosity, interest, and excitement.
Find other heroes and introduce them too to your movement.
Lead your tribe.
About Esohe
Esohe Igbinoba is the Founder, The Global Brand Network. GBN is a brand management organization with a focus on teaching entrepreneurs the art of influential storytelling for attracting visibility and building an engaged audience so they can build profitable businesses. She helps them to achieve this through her unique system: The Influential Storytelling Formula. She has helped over 150 people in 10 countries. She helps them through her online school, GBN Business School where she offers one on one coaching programs, online courses and training programs.
You can connect with her on
Social media @queenesohe
Or send an email to esohe@queenesohe.com
Or on her website queenesohe.com
“A common saying states that; “You attract who you are” and a lot of ladies wonder, how come they’re attracting players into their lives when they don’t do the same.
I understand that you may have these questions and thoughts in your mind like:
- I am a good girl but I keep attracting men that want to rape me. Does it mean I’m a rapist too?
- I try to spend all of my income on my girlfriends yet they always end up using me. Am I guilty of the same offense?
- Why is it only married men that come after me? What have I done to deserve that?
My answer:
You don’t have to be a player or rapist to attract one but you can be projecting a part of you that attracts such men.
Let’s look into life of Monique for an example.
Monique was raped at the age of 8 and she developed a quick hatred for men following that incident. At the age of 10, when she went visiting her uncle. His friend molested her yet she could not tell anyone. Her parents were the busy and absent type and even when they came around, they were usually fighting or shutting her down which made her develop low self-esteem.
She grew wishing she didn’t come to that family and she also hated God for making the rape happen. When she got into the university, she became difficult for men to talk to yet she was very pretty. Some cult guys in the school that tried chasing her decided to set her up for a rape again at age 20. At this point, she was done for. She became bitter. She went ahead to join a girls cult and became a lesbian too. Her aim was to gun down men that try to get at her or punish her rapist in the best way possible.
After she graduated, she had to go for her NYSC, get a job and start her life all over. Monique had also lost some of her gangs in the final year while she was in school. All through school, she never dated any man. She joined a church later on after much persuasion from her neighbor and she got better by the day.
The only problem she had was that, she still had her secrets. She had not worked on herself or sorted things out. Most of the men that came around her were either touchy or requesting for sex at the first date. What could be wrong?
She was trying to run from the kinds of men that raped her but it wasn’t working that way.
Monique has to undergo an emotional therapy that can help her understand what happened in her past, change the meanings attached to her experience, spot out the positive reasons behind her past, forgive herself for the hurts, forgive the rapist which is very difficult but possible, forgive her parents for their kind of parenting, seek completeness in God, release the total experience and start a new journey.
Now, it sounds easy to write but it is a long journey to activate. Why is this necessary?
For every experience you have had, there is always a belief system you create around them which forms your perception. All of these reality becomes your model of the world.
Monique must have created beliefs like; “All men are bad”, “All men are rapist”, “Parents are always too busy”, “Any man coming around wants sex” etc. As little as these beliefs sounds, they determine your decisions and destiny.
The law of projection works with the beliefs in your subconscious mind which is the main reason why you need to undergo a process of recovery, transformation and repositioning. If you don’t, you will keep attracting the unhealthy beliefs you have.
As tough as she thought she was, she was insecure, had low self-esteem and didn’t see any worth in herself. As much as she projected that image behind her expensive dress, insecure men came around and tried to touch her too. It works in a mysterious way.
If you are a plus size, you may keep thinking that you cannot meet a man that can appreciate your size, you may be forced to start begging a man to stick with you.
“If your mind believes that it is impossible to attract a man that is not a rapist, that will be the reality.”
This is why when I engage my coaching clients, I start with the vision they want in a relationship or marriage and then tackle what the problem is. It usually stems from the mindset. There’s usually a fault in the belief system or an emotional trauma.
When I was younger, my uncles lived with us and almost every day, I kept hearing about their sexcapades with girls and I developed a thick skin against players, the truth is, for so long, I kept attracting men that wanted to sleep with me. It was a struggle actually.
Anything you try to run from can end up being your reality.
So what should you do? Seek for professional help that can help you identify and eliminate the wrong beliefs and experiences. You deserve the best relationship ever.
About Nike
Nike Adedokun Folagbade helps singles build healthy relationships via break up, dating and relationships coaching.
Her goal is to help many singles recover from heartbreaks, attract and keep the right partner and build healthy relationships.
She has been featured in numerous magazines, newspaper, television and radio programs like Channels, The Punch, Business Day News, CoreTv, The guardian, City fm, Happenings Radio amongst others.
Her Facebook group, The Right Partner Community is targeted at helping one single at a time achieve their relationship milestone. She blogs at www.nikefolagbade.com and can be reached via adenikeadedokun@gmail.com or hello@nikefolagbade.com
Job seekers everywhere like to be prepared before they step into any interview room. Whether you are new to the job seeking pool or you are an experienced hire, the aim is always to get the interviewer to like you and believe you are the best fit for the job. This is where people begin to wish they could tell the future or at least read minds. Well, there might be a way to help.
A study of interviewers from different businesses shows some sort of pattern in what the person(s) at the other end of the table hope to learn about you before they let you join their firm or client’s firm. Although most of the questions are now being asked on the application form, we have put together 8 of them which are still frequently asked, along with simple tips on what your interviewer expects to hear.
Can we know more about you?
Actually, this doesn’t come as a question. You will most likely be asked to say something that they can’t already see on the resume with the cue “tell me about yourself”. As much as you might want to give a biography, employers expect something simple and precise. There isn’t much time to go over some family history and what you have been doing for the past decade or half of it. Practicing a personal pitch helps a great deal with this question. A good pitch will focus on your professional self and achievements you’ve made. Achievements related to the role you are seeking are the best to put forward.
Why do you want to this role?
This question gives you an opportunity to show enthusiasm about the job you have applied for. Employers want to hire someone that loves what they do. Having passion for a role and the dynamics of the job are strong points you are ready for the job. Also, if the question didn’t come separately, it is also a nice opportunity to mention why you want the job at their firm particularly – maybe they are building something revolutionary or you just like the company culture.
What is your greatest strength/weakness?
In responding to this, it is important to share job relevant skills that you actually have, as most times you will be asked how you have demonstrated them in previous roles or general life situations. In speaking about weaknesses, your potential employer expects you to show honesty by expressing something (again, relevant to the job) that you are not great at. They also expect to hear how you are working to get better at it.
What is your biggest professional achievement?
This is another opportunity to pitch yourself. Most interviewers take the response to this question as a reason to hire you. Interviewers expect specificity. They want to hear about real and measurable accomplishments, especially ones that you could replicate if you were hired by their firm. It is best to choose milestones that are not just specific to your previous role but something most businesses can relate to such as sales milestones in record time, setting up a new supply chain strategy or project management excellence.
Describe a time you showed leadership.
People talk about this as the ‘when’ question. Most interviewers are specific with what form of leadership skills they are looking out for and proceed with questions to discover if you possess those skills. The question usually comes in the line of; “can you tell me about a time when you…?” Most times, employers want to know about conflict resolution skills, team management, time management and more. This question can showcase your leadership style. In responding, give enough details but not too much to bore the interviewer and then proceed to state in clear terms what you did, the outcome and what it meant for your team or the business generally.
Why are you leaving your current employment?
Employers want to be sure they are hiring the right person. This question helps them understand a bit about what your professional life is about. Are you in the process of changing career paths? Were you sacked? Are you looking for a new challenge? Do you feel they are offering a bigger pay? Be honest and positive. Do not go ahead to say how you think your previous employer was terrible or lie about being laid off. Saying you were laid off might be the right thing to do because you don’t want this new employer finding out on their own. In expressing reason for leaving, your career growth is always a strong point.
What is your salary expectation?
This is not a blank cheque. It is not. People have missed opportunities despite impressing with every response just because a potential employer felt they couldn’t pay them. To be prepared for this question, know what people in similar or exact roles earn, give your potential employer a range and be open to reasonable negotiation. It’s okay to measure your worth against your experience and skills but try not to come off as being too focused on the pay.
Do you have a question for me?
An interview is a discussion not an interrogation. Interviewers understand this which is why they focus on making interviews interactive and even give you the opportunity to ask them questions. This question is an opportunity to understand more about the company or ask questions that help you know how things are around the company. Asking your interviewer what he enjoys most about his role might throw more light about life at the company, even helping you know the business from the inside.
These questions are very likely questions at your next interview. Preparing for them gives you an edge. The job market is becoming more competitive on a daily basis. Your ability to convince an interviewer that you have the skills they need is very important. Understanding what is expected and giving great responses brings you closer to your dream job and firsthand shows you have good communication skills. Stay confident with your responses and keep a smart smile. Best wishes at the next interview.
P.S: Always be prepared for a brainteaser too. If you think I missed anything, please let me know in the comment section below.
Follow us on LinkedIn , Medium & Twitter for more tips and job opportunities.
Last year, my daughter saw me scribbling fast on my notepad and wanted to know what I was up to. I told her about my New Year resolutions and she was interested in writing hers, said Rita Bada, lead speaker for a teens-based outfit called Riospeaks.
“So, together, we embarked on a project of writing her New Year resolutions. She wrote down things she wanted to accomplish the next year and how to accomplish them. So far, she did accomplish most of them and I am glad we did it together.”
According to history, the ancient Babylonians are said to have been the first people to make New Year resolutions, some 4000 years ago. New Year resolutions have to do with making goals that we want to carry out in a new year. In summary, they are promises we make in order to live a better life. It is not enough to make resolutions. We must state the objectives of that goal.
The foremost teen coach stressed that children are certainly not left out, “I believe that great things start with small beginnings and as such children should be encouraged to start now so that as they grow older, it becomes a part of them. There is no better time than now to teach your children why and when they should write their New Year resolutions. From an early age, it teaches them to be purpose driven, focused and goal-oriented. This goes with them as they grow into adulthood.
Bada noted that when her daughter wrote down her resolutions, she pasted it on the wall and it was a constant reminder of what she was supposed to do from time to time. It guarded her daily actions because she had a column where she ticked done after she had accomplished any, and where she missed one she tried to make up for it. This really helped her to understand the importance of goal- setting.
It is important that parents guide their children in making New Year resolutions by intentionally having a simple conversation about it and then help them put it into writing with colourful descriptions and pictures. An example is, if the goal is to live a healthier life, then state when and how many times, snacks is taken to school in a week.
Here are five simple tips to help you and your child in keeping your New Year resolution.
Be Realistic: When setting New Year resolutions, be realistic. Do not set goals you know your child cannot attain. Make smart (specific, measurable, attainable, realistic and timely) goals.
Outline your plan: After you must have decided on the goal, it is important that you outline steps that will help in achieving that goal. For example, if your child wants to be the best in his class, then there is a need to draw up a personal timetable and reduce TV time or time spent on social media.
Track your progress: It is important to have an assessment tool. Find a way of measuring your child’s success from time to time. You might need to talk to his teacher about his performance, constantly review homework together and find better ways to improve.
Celebrate small wins: There is a need to constantly reward your child when you see improvements especially in the achievement of their New Year resolutions. Get a small gift or take him out. This will further boost his morale to do more and stay motivated.
Stick to it: Sometimes, it’s easy for children to lose focus. It is our duty as parents to guide them through the process of achieving their New Year resolutions by encouraging them always.
Bada noted that children should be allowed to make age appropriate resolutions; an example is you cannot expect your five-year old to wash the toilet, but you can expect him to tidy his room by making sure all his toys are neatly kept away. “I want to urge every parent out there to remember that when it comes to resolution, it is important to lead by example.”
Source: Guardian Woman
At just thirteen years old, Lexi Proctor launched her own hair care line, Curlanista, because she wanted girls to feel empowered to wear their natural curls proudly. Her brand most recently received the top honor in the Sally Beauty Cultivate Program where they won $25,000 in funding and support to help grow their business.
Lexi is a beautiful girl with natural curls. But she felt otherwise when she was bullied about her hair. She even tried straightening her curls up to the point of damaging it just so the bullies would stop.
Eventually, she learned how to embrace her natural hair and encouraged others to do the same thing. It’s what inspired her to create homemade blends from what she learned as a STEM student. Her brand, Curlanista, definitely promotes healthy, curly hair and self-love.
“I wanted to build this brand to help other girls going through what I went through. I want them to not only love who they are but know that what other people say doesn’t matter,” Lexi told Hello Beautiful.
Her ideas are what made her win the Sally Beauty Cultivate “For Women by Women” accelerator program. Curlanista will receive $25,000 in financial support, product distribution at SallyBeauty.com, select local store distribution in Maryland and Virginia, mentorship from the Sally Beauty management team and fellow female brand entrepreneurs, among others.
Moreover, Lexi looks up to successful Black women such as Beyonce and Oprah, but she said it’s her mother Monica Proctor, who is also the brand’s co-founder, that really pushed her to dream big.
“My mom is literally my biggest cheerleader. I thank her because she has given me so many opportunities to try out different interests and experience new things,” she said. “I have so much confidence because of her. When times get hard she pushes me to not give up and even offers to help me when she can.
As a young entrepreneur, Lexi is continuously learning. She is being hands-on with the business while at the same time prioritizing her studies. She said, “If I have a homework assignment or project due I make sure I get that done first because education is my priority. Then I work on my business each day even if its a 15 minute post I write to make sure I engage with my followers.”
Lexi encourages other young entrepreneurs to show hard work, consistency, and dedication to be taken seriously in the adult-dominated business world. She added, “You will be amazed at what you can do if you don’t give up.”
One of academias most intractable problems is gender distribution and representation.
The number of accomplished women though appreciably increasing in recent year is a barb, compared to their male counterparts.
Even in religious circles, restrictions are enforced on the extent to which a woman ‘owns’ the space.
And the list is endless…
This discovery is not new, I am only jostled by recent research outcome on women participation in seminars.
Findings reveal that women ask the least questions.
This makes me wonder and think about the struggle against patriarchy.
A seminar is a for-all kind of participation except if there are specific dictates against it. Particularly in the academia where participants are not only learned, but also usually have strong arguments and opinions on issues.
I am forced to think, that as much as we favor patriarchy in discourses of gender relations and participation in various fields, perhaps, there is an innate disposition of a woman, to be less confrontational.
This line of thoughts amongst other more acclaimed arguments bordering on physical attributes, emotional relations etc sits to juxtapose all reasoning of gender equality.
As research evolves, new line of thoughts are provoked. Maybe the fight to adopt in this present time is the one for human rights.
Gender equality in all its complexities continues to unveil limitless dimensions.
While you are sweating it, trying to convince the unlettered, perhaps, your argument would hold more water if there’s a human right slant to it.
Dancer Kaffy has taken to her Instagram page to encourage everyone and anyone battling depression.
She revealed that she has battled depression and she won.
She wrote:
Please DO NOT BE PRESSURED . A lot is a lie . A lot is a manifestation of what they want to be . A lot is from insecurities.A lot is from depression not all smiley faces are happy faces.
Depression is real too many lives lost .
I faced depression I battled it and I won . You can win . First thing to do is not to let people define your happiness. We all have our races ,our paths are different ,first to do no mean last man standing o. If anyone run past u ,do better than you or have anything u want and don’t have , just wave and say “I will catch up” see ya later”. Your process is important don’t be in a hurry if u do you would lose the ammunition, the instruments u need to sustain the greatness and happiness you pursue.
#kaffynodeylookyatime#kaffygoneedyadime
A woman who was doused in acid by her father when she was just two-months-old has shared an inspiring new year message.
Anmol Rodrigous was curled up in her mother’s lap when her father poured a can of acid on them, killing her mother, and disfiguring newlyborn Anmol.
At 23, Anmol now runs her own survivor foundation. She has not only overcome the physical and emotional pain but has also become an inspiration to many women like her.

Anmol, which means priceless in Hindi, claims to be the happiest girl in the world. She lives alone in Mumbai, India, where she arranges funds for her ongoing reconstructive surgeries and runs an NGO Acid Survivor Sahas Foundation, through which she has helped 20 such women getting employment and organised a lavish wedding for a friend.
Anmol says:
I love my life as it is. Not even once have I felt that I am different. This could also be because I only remember seeing myself with one eye and wrinkled, burnt skin.
I have very happily accepted myself and this has given me hopes and confidence to keep moving in life.
My whole life was spent at an orphanage in Mumbai. I am told that I was only two months old when my father had attacked my mother and myself with acid.
She left the orphanage 2 years ago when she finished from college. She now makes £117 a month from giving her ideas to make creative sets for the shows and saves some of her money for her NGO.
Anmol gets in touch with women leaders and politicians to arrange work opportunities for girls like her.

The young girl says she loves to dress up and wishes to become a model. She has already been offered model assignments by two designers to promote their jewellery on Instagram.
Sharing an inspiring message for others in her condition, she said:
I want to become the first commercial acid attack survivor model who can not just promote fashion but also spread awareness that acid does not end life.
This is really exciting and I am soon going to get the opportunity what I have been longing for.
I hope my stint will inspire women like me to not cover their face in a veil, instead walk confidently with their face.
Acid can only change our face but not ruin our soul. We are same inside out and we should accept ourselves who we are and live our lives happily.
Credit: LIB








