For coaches, consultants and educators, creating a valuable programme is only one part of running an online business. They also need a way to collect payments, organise learning materials, communicate with participants and deliver what they have promised.
Princess Adetola Oluyede understands that challenge from personal experience.The marketing strategist and entrepreneur is the co-founder and Chief Marketing Officer of Studyplace, a platform designed to help creators sell and deliver their expertise through courses, digital products and learning experiences.
Her journey into building the platform began with a practical need: finding a simpler way to teach online.
A Platform Inspired by Firsthand Experience
After moving to Canada, Oluyede began exploring how to develop her fashion teaching into an online school. She wanted a system that could bring her content, students, payments and programme delivery together.
In her Guardian interview, she described the difficulty of finding a platform that suited her needs and the markets she wanted to serve. That experience became a starting point for Studyplace.
Her co-founder brought experience in building learning management systems, while Oluyede contributed her perspective as an educator, entrepreneur and marketer. Together, they identified an opportunity to make selling and delivering knowledge more manageable.
The resulting platform was built around the needs of people who have something valuable to teach but also need the business infrastructure to support it.
Bringing Learning and Business Operations Together
Studyplace presents itself as an all-in-one platform for educators, coaches and digital creators. Its offerings include tools for online courses, digital products, live training, consultations and communities. Creators can organise learning materials, customise their landing pages and manage payments within the platform.
For course delivery, its published information describes support for written lessons, video, audio, downloadable files, quizzes and assignments. The platform also supports different teaching formats, including self-paced learning, downloadable resources and sessions delivered through live meetings.
These options give creators different ways to package their expertise, depending on what they teach and how their audience prefers to learn.
Helping Expertise Become a Business Offering
For a consultant, an offer might begin with a one-to-one session. For an educator, it could be a structured course. A coach might combine live teaching with resources that participants can revisit. Studyplace is designed to support these different formats within one platform.
Its marketplace also allows participating creators to list courses and consultations for discovery beyond their own channels. The business opportunity lies in making knowledge easier to access and purchase. A clear offer, an organised learning experience and a straightforward payment process can give creators a more practical foundation for serving their customers.
The Marketing Perspective Behind the Platform
Oluyede’s work extends beyond Studyplace. She is also the founder of House of PAc Media, where her focus includes storytelling, marketing and brand visibility. That experience informs how she approaches creator businesses: visibility needs to connect with a clear offer and a useful customer experience.
During Women of Rubies Media Visibility Bootcamp 6.0, where she participated as a fireside panellist, this connection between visibility and business strategy was part of the wider conversation.
Her work with Studyplace addresses what happens after someone discovers a creator’s expertise—how they explore an offer, make a purchase and receive the learning experience.
Building with a Team and Systems
In her Women of Rubies Guardian interview with our founder, Oluyede also discussed the transition from handling multiple responsibilities herself to building a team and establishing systems. Her account reflects a familiar stage in entrepreneurship. Founders often begin by managing marketing, sales and customer support personally, then work towards a structure that can sustain the business beyond their daily involvement.
For Oluyede, developing Studyplace has involved bringing people into the vision and sharing responsibility as the business grows.
Creating More Ways to Share Knowledge
Studyplace’s proposition is straightforward: give people who teach, coach and advise a place to organise, sell and deliver their work. For Oluyede, the platform connects her experience in education with her interest in marketing and entrepreneurship. It also speaks to a wider opportunity for professionals to turn what they know into structured services and learning products.
As more creators explore how to build businesses around their expertise, platforms such as Studyplace offer one route for bringing the teaching and operational sides together.
Learn more about Studyplace at studyplace.io and follow its LinkedIn page for updates.
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