Born in Toronto to Jamaican immigrants and raised Pentecostal in the Jane and Finch neighbourhood, Jully Black’s story is rooted in faith, culture, and resilience. Exposed to music at an early age, her undeniable talent led to her discovery by Warner-Chappell Music at just 19 years old.
She later joined the Hip Hop collective The Circle alongside artists such as Kardinal Offishall and Tara Chase, a formative moment that would shape her sound and presence in Canada’s music scene.
Earning the title “Canada’s Queen of R&B,” Jully Black has released four studio albums and collaborated with global artists including Nas, Destiny’s Child, and the Black Eyed Peas. Her contributions to music earned her a Juno Award in 1997, followed by numerous nominations throughout her career, cementing her as one of Canada’s most respected vocalists.
But Jully’s influence extends far beyond music.
In 2008, she hosted the Canadian Radio Music Awards and later became a celebrity reporter for CTV’s entertainment program Etalk. In 2021, her decades-long impact was recognized with an induction into Canada’s Walk of Fame, a defining milestone in her legacy.
In 2023, Jully Black made national and international headlines during her performance of the Canadian national anthem at the NBA All-Star Game. By changing the lyrics to “our home on native land,” she sparked powerful conversations about truth, reconciliation, and Indigenous recognition, a moment that led to her being honoured by the Assembly of First Nations.
Her artistry also shines on stage and screen. From Da Kink in my Hair (both stage and television) to the critically acclaimed stage production of Caroline, Or Change, Jully has proven her range as a performer. Her theatrical work earned her both the Toronto Theater Critics Award for Best Lead Performance and the Dora Mavor Moore Award.
Beyond performance, Jully Black is a committed social activist. In 2018, she launched 100 Strong and Sexy, a wellness membership program focused on women’s physical and mental health. In 2022, she founded the Jully Black Family Foundation in honour of her late mother, Agatha Gordon, supporting the education of young women in Ontario.
Jully Black represents more than musical excellence; she embodies courage, culture, and community leadership. Her voice has not only shaped Canadian sound but continues to influence national conversations around identity, equity, and empowerment.
The Women of Rubies Media Pitch Challenge brings together an exceptional panel of leaders shaping media, finance, entrepreneurship, and storytelling across Canada and Africa.
This year’s judges are accomplished changemakers whose work spans financial inclusion, broadcast media, brand strategy, podcasting, policy advisory, and global community building. Their collective experience ensures that participants receive expert insight, meaningful feedback, and powerful visibility.
If you are a founder, creative, or changemaker looking to elevate your voice, this is the room you want to be in.
Hosna R. Kadary, National Market Leader, Zero Barriers to Business, BMO
Hosna R. Kadary
National Market Leader, Zero Barriers to Business, BMO
With over 20 years of experience in financial services, Hosna R. Kadary is a nationally respected leader advancing equity and access to capital across Canada.
As National Market Leader for Zero Barriers to Business at BMO, she works at the intersection of financial empowerment, inclusion, and entrepreneurship. A Woman of Merit Award recipient, Hosna is dedicated to removing systemic barriers and expanding access to mentorship, funding, and business opportunities for underrepresented founders.
Her leadership extends to the Advisory Council of the Niffy Wellness Foundation, where she champions financial literacy, economic confidence, and sustainable growth for girls and women.
Hosna brings a critical lens to the Media Pitch Challenge: How do founders position themselves for funding? How do they communicate impact with clarity? How do they build scalable, sustainable businesses?
Sherley Joseph has spent more than a decade shaping Black Canadian storytelling through podcasting, publishing, and community-driven media platforms.
As co-host of The Sherley and Clove Podcast, she has built a cultural archive of over 800 episodes centered on identity, lived experience, and creative expression. Through Black Canadian Creators, she has created a national platform dedicated to amplifying Black creatives, independent media, and digital storytelling.
Sherley is also the founder of BlkPodNews: Northern Voices and co-organizer of The Soundwave Summit, advancing independent podcasting and media ownership across Canada.
Her lens as a media builder and community connector ensures that pitches are evaluated not just for visibility, but for cultural resonance, authenticity, and long-term narrative power.
Cynthia Mwangi | Brand Manager, Hot 96 | Founder, Cyn Communications | PR & Media Strategist
Cynthia Mwangi
Brand Manager, Hot 96 | Founder, Cyn Communications | PR & Media Strategist
Cynthia Mwangi is a leading PR, Marketing, and Communications expert with nearly two decades of experience across broadcast journalism, brand management, and digital strategy.
Currently serving as Brand Manager at Hot 96 and Deputy Radio Digital Manager at Royal Media Services Ltd in Kenya, Cynthia operates at the intersection of content, revenue, operations, and digital growth. She understands how modern media integrates storytelling, audience engagement, and measurable business outcomes.
Through her firm, Cyn Communications, she supports organizations and public figures with media relations, political communications, crisis management, and brand positioning.
Cynthia brings strategic insight into what makes a pitch media-ready, compelling, and newsworthy in today’s competitive communications landscape.
Why This Judging Panel Matters
The Women of Rubies Media Pitch Challenge is more than a pitch competition. It is a visibility platform designed to equip women founders, creatives, nonprofit leaders, and changemakers with:
Media positioning skills
Strategic storytelling clarity
Confidence in communicating impact
Access to influential leaders across finance, media, and entrepreneurship
Our judges represent finance, global business, podcasting, communications, policy, and brand strategy. Their feedback goes beyond surface-level advice. It reflects real-world experience in scaling brands, securing funding, building audiences, and shaping narratives.
At Women of Rubies, we believe visibility is not vanity. It is access. It is opportunity. It is leverage.
The Media Pitch Challenge was created to help women articulate the value of their work with clarity and confidence. Too many brilliant founders are building quietly without the platforms, media exposure, or strategic feedback they need to scale.
Bringing together leaders like Hosna R. Kadary, Dr. Oluwanifemi Fagbohun, Sherley Joseph, and Cynthia Mwangi reflects our commitment to excellence. These are women who understand capital, storytelling, governance, brand positioning, and systems change. Their presence signals that women’s stories deserve serious rooms and serious decision-makers.
This challenge is about more than pitching. It is about helping women own their narrative, refine their voice, and step into greater visibility with intention.
About the Women of Rubies Media Pitch Challenge
The Media Pitch Challenge is an annual initiative by Women of Rubies designed to amplify women’s voices during Black History Month and beyond.
Participants submit a 2-minute video pitch, receive coaching resources, and present live before an expert panel. The initiative provides:
Media visibility and digital spotlight features
A structured pitch coaching session
A Media Pitch Workbook
Access to industry leaders
Post-event exposure across Women of Rubies platforms
The challenge exists for women founders, creatives, nonprofit leaders, and changemakers ready to refine their story and expand their reach.
Register for the Media Pitch Challenge
If you are building something meaningful and want your story to be seen, heard, and supported, this platform was created for you. Register here: womenofrubies.com/mediapitch
Join us on February 28 and step into a room designed for clarity, confidence, and visibility.
In 2026, history was made at Montreal City Hall as Dr. Oluwanifemi “Niffy” Fagbohun signed the Canadian Historic Golden Book as a laureate during Mois de l’Histoire des Noirs (Black History Month). Recognized alongside the Mayor of Montrealand directors of the Round Table for Black History Month, she became the first Nigerian in Montreal, Quebec, to receive this prestigious honor, cementing her place in history while celebrating Black excellence and cultural legacy.
This recognition is a testament to Dr. Fagbohun’s decades-long dedication to empowering women, uplifting entrepreneurs, and championing inclusive communities. She is a multi-award-winning entrepreneur, bestselling author, internationally trained Chemical and Polymer Engineer, brand strategist, and dynamic speaker. Over the past 20 years, she has blended innovation, beauty, and social impact to create safe spaces where women can thrive in business and wellness. Through her work, she has empowered over 15,000 individuals globally and leads a worldwide community of more than 40,000 beauty enthusiasts.
As the Founder of Montreal Vendors, a business growth hub, Dr. Fagbohun supports over 17,000 entrepreneurs across Canada, providing visibility, strategic growth opportunities, and advocacy for inclusion. Through her vegan and cruelty-free beauty brand, Niffy Signature, and her Niffy Wellness Foundation (@niffywellnessfoundation), she redefines beauty through health, sustainability, and empowerment.
Her work has earned her a place among the Forbes Universal Women Network, leadership boards, and global mentorship programs, including the Gemstar Circle of Excellence Scholarship Program for Black youth in Montreal. Featured internationally by media outlets like CityNews Montreal, Ticker News Australia, and The Guardian, Dr. Fagbohun continues to shape global conversations around leadership, cultural pride, and entrepreneurship.
A Historic Recognition at Montreal City Hall
In 2026, history was made as Dr. Fagbohun signed the Canadian Historic Golden Book as a laureate during Mois de l’Histoire des Noirs (Black History Month) at Montreal City Hall. Recognized alongside the Mayor of Montreal and directors of the Round Table for Black History Month, this milestone marks both a personal achievement and a collective victory for representation, excellence, and community impact.
A First for Nigerian Representation in Quebec
In the 35-year history of Montreal’s Black History Month, which honors 12 laureates annually, Dr. Fagbohun became the first Nigerian in Montreal, Quebec, to receive this prestigious recognition. Her accomplishment underscores the power of representation and highlights the importance of visibility in shaping inclusive narratives.
Empowering Through Entrepreneurship and Leadership
Dr. Fagbohun’s work extends far beyond personal achievements. As the Founder and Director of Montreal Vendors, she provides Canadian entrepreneurs with visibility, mentorship, and strategic growth opportunities. Through Niffy Signature, she promotes safe and informed beauty practices globally, while her Niffy Wellness Foundation serves girls aged 10 and above, as well as women across Montreal, focusing on wellness education, confidence-building, and empowerment initiatives.
Her influence spans public speaking, authorship, mentorship, and cultural advocacy. Proudly rooted in her Ijebu heritage, she champions cultural relevance while shaping global conversations around leadership, representation, and diversity.
A Global Voice and Community Champion
Dr. Fagbohun’s work has been featured by CityNews Montreal, Ticker News Australia, and The Guardian, among others. Her recognition as a 2026 Black History Month Laureate affirms her dedication to empowering women, supporting entrepreneurs, and elevating Black excellence across Canada and beyond. She also serves as a Doctoral Fellow at the Global Institute of Leadership and Development and mentors young people, including Black youth in Montreal, through the Gemstar Circle of Excellence Scholarship Program.
Celebrating Black Excellence and Cultural Legacy
Black History Month is a time to reflect on resilience, celebrate achievements, and recommit to building equity for future generations. For Dr. Fagbohun, this recognition is not just personal, it is a testament to community-driven leadership, cultural pride, and the transformative power of consistent effort.
This milestone is dedicated to the supporters, collaborators, mentees, and global audiences who believe in her vision. It is a celebration of collective advancement, cultural representation, and the enduring impact of Black excellence in Canada and worldwide.
Looking Ahead
As we honor the 2026 laureates of Mois de l’Histoire des Noirs, Dr. Oluwanifemi “Niffy” Fagbohun’s journey serves as a beacon of inspiration, reminding us that entrepreneurship, wellness, and community impact can coexist to create lasting change. Her story continues to inspire a new generation of leaders, innovators, and changemakers committed to leaving a mark on the world.
Congratulations to Dr. Oluwanifemi “Niffy” Fagbohun on this historic achievement.
In a business landscape where access to capital remains one of the biggest barriers for underrepresented founders, leaders like Hosna R. Kadaryare changing the narrative.
With over 20 years of experience in financial services, Hosna serves as the National Market Leader for Zero Barriers to Business at BMO, where she leads initiatives designed to expand financial access, mentorship, and opportunity for entrepreneurs across Canada. Her work is rooted in one powerful belief: economic empowerment is foundational to true inclusion.
Leading Zero Barriers to Business at BMO
At BMO, Hosna leads the national strategy for Zero Barriers to Business, a program focused on removing structural obstacles that prevent women, racialized founders, and underrepresented entrepreneurs from accessing capital and scaling their ventures.
Her leadership goes beyond traditional banking. It integrates financial literacy, mentorship, community partnerships, and ecosystem collaboration to create real pathways for sustainable business growth.
Through her work, countless founders have gained access to the tools, capital, and networks required to move from idea to scale.
A Recognized Leader in Financial Empowerment
Hosna is a recipient of the Woman of Merit Award, recognized for her commitment to equity, inclusion, and economic empowerment. She is widely respected for her visionary leadership in financial advocacy and mentorship.
Her influence extends beyond the financial sector. She serves on the Advisory Council of the Niffy Wellness Foundation, where she champions economic confidence and financial literacy for girls and women. Her approach recognizes that wellness is multidimensional and that economic independence plays a critical role in long-term stability and dignity.
Championing Access to Capital for Women and Racialized Entrepreneurs
Access to funding remains one of the most significant challenges for women founders and racialized business owners in Canada. Hosna’s work directly addresses this gap.
By building bridges between financial institutions and communities, she helps create opportunities that are not only inclusive but sustainable. Her leadership ensures that entrepreneurs are not just given capital, but also education, mentorship, and ecosystem support.
This systems-level approach aligns closely with the mission of Women of Rubies to amplify women’s stories and provide strategic visibility platforms that help founders grow.
Building a Future Without Barriers
Hosna’s career reflects a broader shift in how financial institutions engage with underrepresented entrepreneurs. By centering equity and opportunity, she is helping redefine what inclusive banking and financial leadership look like in Canada. Her work demonstrates that when systems evolve, communities rise.
For many women doing impactful work,the challenge isn’t a lack of excellence; it’s a lack of exposure. At Women of Rubies, we believe stories are powerful tools for change, credibility, and connection. That belief shapes how we design our editorial features: intentionally, thoughtfully, and with long-term impact in mind.
Our platform exists to amplify women-led stories, spotlight leadership, and create meaningful visibility opportunities, not just momentary attention.
Below is a breakdown of our editorial offerings and how we support women through storytelling.
Our Editorial Features at Women of Rubies
Each feature is designed to meet women where they are in their journey, from emerging voices to established leaders.
Woman of the Week (Top Tier Editorial Feature)
Woman of the Week is our highest editorialoffering and most in-depth spotlight.This feature is crafted for women whose work, leadership, or advocacy deserves deeper storytelling and sustained visibility. It goes beyond a highlight; it tells the why, the impact, and the journey.
Woman of the Week features include:
A long-form editorial spotlight
Strategic storytelling that positions the featured woman as a thought leader
Promotion across our platforms
Evergreen visibility through our website and archives
This feature is intentionally limited to preserve quality, depth, and editorial integrity.
It is storytelling rooted in connection and shared experience.
Why Our Editorial Features Matter
Visibility alone is not enough. How a story is told determines how it’s received, remembered, and respected.
Our editorial approach prioritizes:
Narrative clarity
Authentic voice
Context and credibility
Long-term discoverability
By centering women’s stories with intention, we help shift conversations and expand representation across media spaces.
Who Our Editorial Features Are For
Our features are ideal for:
Women founders and entrepreneurs
Advocates and community leaders
Creatives and professionals
Women-led organizations and initiatives
Brands looking to align with women-focused storytelling
If your work centers on impact, leadership, or meaningful change, our platform is designed to support your voice.
How to Be Considered
Editorial features at Women of Rubies are offered on a paid basis, with limited complimentary opportunities extended at our discretion for community impact stories.
To learn more about our editorial features or request our full rate card, email us directly at info@womenofrubies.com. Our team reviews all inquiries carefully to ensure alignment with our mission and editorial values.
Storytelling is not about noise; it’s about presence. At Women of Rubies, we remain committed to amplifying women who are shaping culture, leading change, and redefining what visibility looks like on their own terms.
We look forward to telling more stories that matter.
This February, in celebration of Black History Month, Women of Rubies is hosting the Media Pitch Challenge, a Black woman–led visibility and media empowerment initiative designed to amplify the voices, stories, and impact of women founders, creatives, and changemakers.
Building on the success of our Media Visibility Bootcamp, this challenge creates a direct pathway from preparation to exposure. It was designed to address a critical gap: women are doing powerful work, yet many still lack access to the platforms, media opportunities, and decision-makers needed to scale their impact. The Media Pitch Challenge exists to bridge that gap while welcoming more women into a growing ecosystem of visibility, support, and access.
What Is the Women of Rubies Media Pitch Challenge?
The Media Pitch Challenge is a curated visibility opportunity where women are invited to pitch their story, brand, or initiative for media exposure and strategic amplification.
Unlike traditional pitch competitions focused solely on funding, this challenge centers visibility as currency, because being seen creates access to funding, partnerships, credibility, and long-term growth.
Why This Matters, Especially During Black History Month
Black History Month is not only about reflection, but it is also about recognition, representation, and elevation.
This initiative:
Celebrates Black women’s leadership, innovation, and entrepreneurship
Highlights underrepresented voices doing meaningful work
Aligns with broader goals of economic empowerment and inclusion
Creates tangible visibility opportunities, not just conversations
The Media Pitch Challenge positions Black History Month as a moment of action and amplification, not symbolism alone.
How the Media Pitch Challenge Works
The process is intentionally structured to be accessible, fair, and impactful.
Step 1: Registration Participants register to secure their spot in the challenge.
Step 2: Video Pitch Submission Each participant submits a 2-minute video pitch sharing:
Who they are
What they do
Why their story or work deserves visibility
Step 3: Review & Shortlisting All video pitches are reviewed in advance by a panel of media and industry experts.
Step 4: Live Pitch Event A select group of shortlisted participants pitches live during the virtual event on February 28, 2026 and receives feedback.
Step 5: Winner Selection One standout pitch is selected to receive a premium media visibility package.
What the Winner Receives
The selected winner will receive a $2500 worth of Premium Media Visibility Package, including:
Feature spotlight on Women of Rubies and other top media platforms like Guardian, Associated Press, Canada News Journal, Business Insider, podcasts, and strategic visibility amplification across partner platforms.
This package is designed to elevate visibility, credibility, and reach, long after the event ends.
Who Should Apply? This challenge is for:
Women founders and entrepreneurs
Creatives and storytellers
NGO leaders and social impact builders
Women-led brands and initiatives
Changemakers ready to be seen
If visibility, credibility, and access are part of your 2026 goals, this opportunity is for you.
Media & Community Partners
This initiative is delivered in collaboration with visibility and community partners, including Montreal Vendors,WinTECH Community, Leading Ladies Connect, Audaz Magazine, Toronto Caribbean Newspaper, and other aligned media and ecosystem platforms committed to advancing women-led stories and impact.
Event Details at a Glance
Event: Women of Rubies Media Pitch Challenge Date: Saturday, February 28, 2026 Format: Virtual Theme: Black History Month, Visibility, Leadership & Impact Registration: womenofrubies.com/mediapitch
The Women of Rubies Media Pitch Challenge is more than a pitch event. It is a visibility accelerator. A platform for stories that matter. And a step toward ensuring that women’s work is not just done, but also seen.
Many women are doing powerful, impactful work, building businesses, leading organizations, creating change, yet remain unseen, not because the work isn’t good enough, but because the story isn’t landing clearly.
Pitching your story is not about bragging or exaggerating. It’s about communicating your impact in a way people understand, remember, and want to support.
If you’ve ever struggled to explain what you do, felt nervous reaching out to media or partners, or wondered why opportunities pass you by, this guide is for you.
What Does It Mean to Pitch Your Story?
A pitch is a short, clear explanation of:
Who you are
What you do
Who you serve
Why your work matters
It can be used for:
Media opportunities
Panels and speaking engagements
Funding and grants
Partnerships and collaborations
Visibility platforms and features
A strong pitch helps others quickly understand your value, without confusion or oversharing.
Why Many Women Struggle With Pitching
Women often:
Over-explain instead of clarifying
Focus on credentials instead of impact
Minimize achievements to avoid sounding “too much”
Assume people already understand their work
The result? Missed opportunities, weak visibility, and stories that get overlooked.
Pitching is not about shrinking yourself. It’s about owning your work with intention.
The 5 Key Elements of a Strong Story Pitch
1. Start With Clarity, Not Background
Avoid long introductions about how you started. Instead, lead with what you do now and why it matters.
Example: “I help women-led businesses position their work for media visibility and growth.”
2. Define the Problem You Solve
People connect faster when they understand the problem.
Ask yourself:
What challenge does my audience face?
What gap does my work address?
This gives your story relevance.
3. Highlight Impact, Not Just Activity
Don’t just say what you do, say what changes because of it.
Instead of: “I run workshops for women entrepreneurs.”
Say: “I help women entrepreneurs gain the clarity and confidence needed to attract funding and visibility.”
4. Keep It Human and Relatable
Your story should feel grounded, not rehearsed.
You don’t need perfect language; you need authenticity and intention.
5. End With Purpose
Every pitch should have a direction:
An invitation to learn more
A call to collaborate
A reason to follow up
Never end your pitch without a clear next step.
How Long Should Your Pitch Be?
Written pitch: 150–250 words
Video pitch: 1–2 minutes
Live pitch: 60–120 seconds
Shorter is often stronger; clarity beats complexity.
Common Pitching Mistakes to Avoid
Trying to impress instead of connecting
Using too much jargon
Listing every role you’ve ever had
Apologizing for your work
Assuming people already “get it”
Your story deserves intention and structure.
Why Pitching Matters More Than Ever
In today’s digital world, visibility is currency.
Media platforms, funders, and collaborators are not just looking for ideas — they’re looking for clear, confident storytellers who can articulate impact.
If you can pitch your story well, you open doors.
Pitch Your Story with Impact: Join the Media Pitch Challenge
Many women are doing powerful, impactful work, building businesses, leading organizations, creating change, yet remain unseen. Not because the work isn’t good enough, but because the story isn’t landing clearly.
Pitching your story is not about bragging or exaggerating. It’s about communicating your impact in a way people understand, remember, and want to support.
If you’ve ever struggled to explain what you do, felt nervous reaching out to media or partners, or wondered why opportunities pass you by, our Media Pitch Challengeis designed to guide you from preparation to exposure. This initiative gives women founders and creators the tools, feedback, and platform to craft a pitch that opens doors to media features, partnerships, funding, and visibility opportunities.
Through this challenge, you’ll:
Learn to communicate your value clearly and confidently
Connect your story to audiences that matter
Practice pitching in a supportive environment
Gain direct access to media, decision-makers, and collaborators
Your story deserves to be heard. The Media Pitch Challenge is your opportunity to step into visibility and ensure your work is seen, recognized, and celebrated.
Storytelling shapes memory, culture, and power. When Black stories are told with care, context, and intention, they become tools for preservation, resistance, and transformation. Few voices in Canadian media embody this responsibility as thoughtfully and consistently as Amanda Parris.
Amanda Parris is an award-winning Canadian broadcaster, writer, playwright, and cultural curator whose work has helped reshape how Black stories are told and received across Canada. Through journalism, television, theatre, and documentary storytelling, she has created space for Black voices to be heard without dilution or compromise.
A Career Rooted in Culture and Curiosity
Amanda is an arts reporter and producer with the Canadian Broadcasting Corporation (CBC). Over the years, she has hosted and contributed to several CBC platforms, including The Filmmakers, Exhibitionists, From the Vaults, and the CBC Music radio series Marvin’s Room. Her work spans television, radio, digital media, and live cultural conversations, positioning her as one of the most respected cultural commentators in the country.
She also writes Black Light, a weekly column for CBC Arts that explores Black creativity, identity, and cultural expression with depth and insight. In 2016, she co-hosted the Polaris Music Prize ceremony alongside Tom Power, further cementing her role as a trusted voice within Canada’s arts and music landscape.
Storytelling Beyond the Screen
Amanda’s impact extends far beyond broadcasting. In 2017, her debut theatrical play, Other Side of the Game, was staged by Toronto’s Obsidian Theatre and Cahoots Theatre. The play offered a deeply nuanced exploration of Black womanhood, ambition, and identity. After being published in book form, it went on to win the Governor General’s Award for English-language drama in 2019.
Her work continued to evolve across mediums. Other Side of the Game was later adapted into a three-part release for the theatre podcast PlayME in 2021, expanding its reach to new audiences.
Another notable work, The Death News, written by Amanda and directed by the late Charles Officer, is a filmed stage monodrama set in a near-future where premature Black death is treated as inevitable. Commissioned as part of 21 Black Futures, an anthology series for CBC Gem, the piece responds to the question of what the future of Blackness looks like. Inspired by radio death announcements in Grenada, Amanda envisioned the work as a form of resistance to mainstream media’s failure to tell nuanced and humane Black stories.
Education, Advocacy, and Cultural Leadership
Before joining CBC, Amanda co-founded Lost Lyrics alongside Natasha Daniels, an arts education initiative that used theatre, poetry, dance, music, and film to engage youth at risk of dropping out of school. This early work reflects a consistent thread throughout her career: storytelling as a tool for empowerment and social change.
In 2022, Amanda was recognized with the Academy of Canadian Cinema and Television’s Changemaker Award, alongside Kathleen Newman-Bremang and Kayla Grey. She has also received multiple accolades for her work, including recognition for Best Writing in a Web Program for The Death News.
That same commitment to innovation continued with projects such as Revenge of the Black Best Friend, a comedy web series she created in 2022, and the launch of For the Culture with Amanda Parris in 2024. The documentary series profiles pressing issues within Black culture, continuing her mission to center Black voices with honesty and care.
Honouring Her Impact This Black History Month
Women of Rubies celebrates Amanda Parris for her unwavering commitment to authentic storytelling and cultural preservation. Her work reminds us that representation is not just about visibility, but about intention, integrity, and truth.
By centering Black stories across platforms and generations, Amanda Parris continues to redefine what it means to tell stories that matter, stories that endure, and stories that truly belong to the people they represent.
Securing media features can be a game-changer for individuals or businesses looking to boost their visibility and credibility. Crafting a compelling pitch is the first step toward grabbing the attention of journalists and editors. In this guide, we’ll explore the strategies and best practices for effectively pitching for media features.
Know Your Target Media Outlets
Understanding the media outlets you’re targeting is essential. Research their focus, audience, and the types of features they typically run. Tailor your pitch to align with the publication’s tone, style, and content preferences.
Craft a Captivating Subject Line
The subject line of your pitch is the gateway to getting noticed. Craft a concise, intriguing subject line that encapsulates the essence of your story. Make it clear why your feature is newsworthy or resonates with their readership.
Research and Personalize
Address the journalist or editor by name and reference their previous work or recent articles. Show that you’ve done your homework and understand their interests. A personalized pitch demonstrates your genuine interest in their platform.
Start with a Compelling Hook
Open your pitch with a strong hook that immediately engages the recipient. Clearly state the unique angle or story your feature offers and why it matters. Journalists are drawn to pitches that promise a fresh perspective or highlight a compelling narrative.
Clearly Outline the Value
Explain why your feature is valuable to their audience. Clearly articulate the benefits and relevance of your story. Whether it provides insights, addresses a current trend, or offers a unique perspective, emphasize what makes your feature stand out.
Showcase Your Expertise
Highlight your credentials or the unique insights you bring to the table. Journalists are more likely to feature stories from credible sources. If applicable, share any notable achievements, awards, or relevant experience that adds weight to your pitch.
Keep it Concise and Focused
Journalists receive numerous pitches daily, so keep yours concise and focused. Provide a brief yet comprehensive overview of your feature, emphasizing key points without overwhelming the reader. Make it easy for them to grasp the essence of your story quickly.
Include Supporting Materials
Enhance your pitch with supporting materials that add depth to your story. Include high-quality images, relevant statistics, or links to additional resources. Ensure all materials align with the publication’s guidelines and contribute to the overall appeal of your feature.
Pitch for Esther Ijewere, Founder of Women of Rubies:
Subject: Empowering Women Globally: A Story of Resilience and Impact
Dear [Recipient’s Name],
I hope this message finds you well. My name is [XXX], and I am reaching out to you on behalf of Women of Rubies, a dynamic organization founded by the inspirational Esther Ijewere.
Esther’s journey and the incredible work of Women of Rubies are a testament to resilience, empowerment, and the unwavering commitment to uplift women worldwide. With impactful initiatives ranging from education and media to advocacy for women’s rights, Women of Rubies is at the forefront of creating positive change.
I would love to offer you the opportunity to feature Esther Ijewere and Women of Rubies in [Publication Name]. Esther’s story, combined with the organization’s achievements, aligns seamlessly with [Publication Name]’s commitment to highlighting stories of empowerment and social impact.
Here are a few key points we can explore in the feature:
Esther Ijewere’s inspiring journey and vision behind Women of Rubies.
Notable initiatives and projects undertaken by Women of Rubies.
Impactful stories of women whose lives have been transformed through the organization’s efforts.
I believe this feature would resonate strongly with your readership and contribute to the ongoing dialogue on empowerment and social change. If you are interested, I am happy to provide more information, schedule an interview, or supply additional materials.
Thank you for considering this pitch, and I look forward to the possibility of collaborating on this impactful feature.
Best regards, [Your Full Name] [Your Contact Information]
I hope this message finds you in good health. My name is [XXX], and I am reaching out to you with a compelling story that I believe aligns seamlessly with [Publication Name]’s commitment to showcasing influential figures making a positive impact.
Oprah Winfrey, a global icon and trailblazer in media and philanthropy, continues to inspire millions with her unwavering dedication to creating positive change. I am eager to propose a feature that delves into Oprah’s philanthropic endeavors, shedding light on the transformative initiatives that have made a profound impact on communities worldwide.
Key points we can explore in this feature include:
Oprah Winfrey’s journey from media mogul to influential philanthropist.
Insightful details on Oprah’s notable philanthropic initiatives and organizations.
Personal stories of individuals whose lives have been positively influenced by Oprah’s philanthropy.
I believe a feature on Oprah Winfrey’s philanthropic legacy would be of great interest to [Publication Name]’s audience, adding a unique and impactful narrative to your esteemed publication.
If this proposal aligns with your editorial vision, I am happy to provide additional information, arrange an interview, or share supporting materials.
Thank you for considering this pitch, and I look forward to the possibility of collaborating on this compelling feature.
Best regards, [Your Full Name] [Your Contact Information]
Conclusion
Pitching for media features requires a strategic approach and a deep understanding of your target publications. By crafting personalized, attention-grabbing pitches and clearly showcasing the value of your story, you increase the likelihood of securing media features that can significantly impact your visibility and credibility. Remember, each pitch is an opportunity to tell a compelling story and make a lasting impression on the media landscape. Good luck!
Grab our free PR guide E-book here for enhanced visibility!
In today’s fast-paced world, showing up isn’t just about being visible; it’s about being seen with intention. Whether you are a manager guiding teams, a professional building your online presence, or an entrepreneur navigating opportunities, intentional presence is the skill that shapes credibility, influence, and leadership impact. It ensures that the energy, voice, and authority you bring to every interaction align with your values and goals, so you are remembered for what matters most.
What is Intentional Presence?
Intentional presence is the conscious practice of how you show up, choosing alignment over reaction.
For managers: It’s about setting the tone in meetings, guiding teams, and leading with confidence and authenticity.
For public-facing professionals: It’s about communicating clearly and consistently across platforms, projecting credibility, and engaging intentionally with your audience.
Presence is not about being the loudest or most visible voice. It’s about being clear, grounded, and purposeful, even in moments of quiet.
Why Unintentional Presence Can Undermine Influence
Many women are encouraged to “be seen” without first clarifying how they want to be perceived. Visibility without intention can lead to:
Mixed messages about your values or authority
Overcommitment and burnout
Being remembered for busyness rather than impact
Intentional presence acts as a filter, helping you decide which opportunities, interactions, and platforms deserve your energy, and which do not.
The Three Pillars of Intentional Presence
1. Clarity
Identify what you want to be known for. Understand your values, goals, and the legacy you want to leave. Without clarity, presence becomes reactive and inconsistent.
2. Consistency
Credibility grows when your actions, communication, and decisions consistently reflect your values over time. Consistency builds trust and reinforces influence.
3. Connection
Influence is relational. Presence is strongest when people leave interactions feeling seen, respected, and understood. Connection amplifies credibility more than visibility alone.
Applying Intentional Presence in Real Life
For Managers and Leaders:
Prepare for key meetings and team interactions
Lead with authority without overexplaining
Set boundaries to protect focus and energy
Align actions with your team’s needs and your strategic goals
For Public-Facing Professionals:
Post and engage on social media with clarity and purpose
Build a consistent online identity aligned with your values
Pause before saying yes to every opportunity, and choose visibility intentionally
Use storytelling to strengthen influence and credibility
A Weekly Reflection Tool
Regardless of your role, a simple weekly check-in helps build intentional presence:
Where did I feel most aligned this week?
Where did I feel drained or reactive?
Which actions reinforced my credibility and influence?
What one intentional adjustment can I make next week?
Small, consistent reflection compounds into measurable confidence and influence.
Presence Evolves With Your Leadership Season
Intentional presence is not static. Your leadership style, visibility, and energy investment will shift with roles, responsibilities, and life seasons.
Some weeks call for visibility and assertiveness
Other times, influence comes from quiet, strategic action
Recognizing and adjusting to these shifts is part of the skill of intentional presence.
The Takeaway
Intentional presence is not about doing more, being louder, or constantly visible. It’s about showing up with purpose, clarity, and authenticity, whether you are leading a team, building an online profile, or navigating professional opportunities.
Presence is not accidental. Credibility is not automatic. Influence is built, one intentional choice at a time.
Author Bio
Esther Ijewere is an award-winning facilitator, media strategist, and founder of Women of Rubies, a platform dedicated to amplifying women’s voices and leadership. She supports women in developing intentional presence, visibility with purpose, and leadership credibility.
