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2016 will be remembered as the year of Nollywood blockbuster movies.

As the year was rounding off, we were inundated with the promotion of various new movies, most of which had great reviews from TIFF (Toronto international film festival).

I was spoiled for choice trying to decide which ones I was going to watch, but I finally settled on a few good ones and I must say; they were worth the time and money spent.

While I was giving them kudos for putting out good production, I was not paying attention to the effect it was having on the economy until the beginning of this year.

A few days into the New Year, myself and a business partner were analysing the 2016 economic performance and expectedly, most key sectors had a decline in growth due to the recession, but the tourism and entertainment sector experienced growth mostly fuelled by the growth in activities in Nollywood.

Last week, one of those movies shattered the current Guinness book of record for highest earning film in West Africa with revenues of almost half a billion naira in a country that is supposed to be in a recession!

I immediately put my business strategist hat on to glean marketing lessons from these blockbuster movies that businesses can apply to grow their revenues.

Lesson 1: Mass appeal
These movies had an appeal that cut across social, religious or gender class. They were mostly easy to watch, relatable and connected with current cultural nuances. Even the movies that were based on historical events created enough nostalgia that made you feel like you were relieving the past.

When you position your product or service to appeal to as many people as possible in your selected market space, you are going to sell more or reach more people and in turn earn more revenue.

Lesson 2: Inclusive campaign
In this age of social media, it is very easy to carry your customers and fans along, as you create anticipation for your products or services. Some of these movies carried fans along by showing behind-the-scene pictures, videos and even involving them as the script and characters developed.

By the time the movies came out, the fans appetite have been whet consistently, that they were ready to run to the cinemas to watch them.
When you are creating your products or services, you can leverage on instant feedback from your prospective clients or fans to ensure that you are creating something they will buy.

Lesson 3: Influence marketing
Meet and greet with celebrities during movie premiers and launches have become commonplace. Most of the cast of these movies were present in various cinemas to meet with their fans, and fans were willing to go to the cinemas several times to meet with them.

The use of influence marketing has become quite popular, as you see major brands signing up celebrities as brand ambassadors.

I quite like the idea of the celebrities leveraging their influence to mobilize their fans to see their movies and take selfies with them. Small business have to also begin to find ways to leverage influence marketing to drive revenues.

Lesson 4: Community mobilization
People were encouraged to see the movies over and over again with their family member, friends, colleagues etc. I heard some stories of people who went to see a particular movie 5 times!

Using social and peer influence to mobilize people is one of the most effective ways to market products and services and it is quite popular among network marketing companies.

You can create a marketing campaign that encourages your customers to carry their friends and colleagues along and you will have a marketing team without the payroll!

Lesson 5: Sweeten the deal
Isn’t it amazing that you could watch a movie that cost you under five thousand naira (refreshments included) and stand a chance to win a phone, car or even a trip abroad? Movie promoters have become apt at sweetening the deal for movie goers.

Even though just a hand full of people will eventually win, but it gives people something to look forward to beyond just watching a movie, because you could get over 10 times or 100 times the value of your investment  – if you win in the raffle draw.

These five lessons are not exhaustive, but I believe you can draw some inspiration from them as you create your future marketing campaign.

If you want to get specific strategies and tactics you can leverage to drive your marketing activities and increase your revenues, then my upcoming Marketing master class will benefit you. You can learn more about it and register here.

Tale Alimi

About Tale Alimi

‘Tale is an Entrepreneurial thought leader, foremost Business expert, coach& strategist with an expertise in guiding business owners and professionals to up-level their business and revenues. She is on a mission to help people find their niche and stop the struggle in starting and growing a business which she personally experienced in starting and struggling in several businesses before she finally began to achieve success. She has a Masters in Business Administration from Lagos business school, a certificate in personal coaching from the coaching academy UK and is currently the Lead coach/CEO at Tale Alimi Global( talealimi.com.com). Get daily business inspiration when you follow her on twitter (http://twitter.com/talealimi) and Instagram(https://www.instagram.com/talealimi).

Chioma Madueke is a Geophysics graduate, a serial entrepreneur, and a philanthropist. She runs Zidora Consults; a travel and tour company, and Zidora Real Estate; a real Estate company. She is quite passionate about putting smiles on faces of the less privileged, and making the society a better place. She co-founded Zidora Aid Foundation; a not-for-profit Non-Governmental charity organisation borne out of the need to help alleviate the suffering of  Nigerians and by extension , the world.

 

Childhood

I will say in a way it did because I grew up with a strong mother figure and I got my first love for business , entrepreneurship and charity work from my mom. My father is also an entrepreneur and a businessman , I believe I got my sense of accountability and my flair for figures from him.

 

Meet Me
My name is Mrs. Chioma Madueke , I am a Wife ,mother and a serial entrepreneur. I run a travel and tour company that assists people to get visas and book flight tickets :Zidora Consults, a real Estate company ; Zidora Real Estate , and I am also a Co-founder of a charity organisation ; Zidora Aid Foundation. I was born in Calabar , I studied applied Geophysics at the University level, I am a moralist by principle , I am passionate about God , family ,business and the society.

Zidora Aid Foundation
Zidora Aid Foundation ZAF , is a not-for-profit Non-Governmental charity organisation borne out of the need to do our bit to alleviate the suffering of my fellow Nigerians and by extension , the world. We seek to empower women , educate children and better society. We do these through sustainable programs like the EDUCATION 2020 project and the Zidora Infant Nutrition programs designed to empower , educate and subsequently eradicate suffering and poverty. We also distribute relief materials , food materials and study material to all who need it , we provide legal and medical aid , as well as financial empowerment programs .

 

Motivation
I will say I am motivated by “people” , I am very interested in human beings ,from the mallam selling biscuits and sweets out of a kiosk to the market woman , to the CEO of a fortune 500 company , I am interested in people , their thought process , their dreams , fears, hopes, the relationships they form, what makes them tick basically.

 

Greatest reward
I think the greatest reward is that feeling of satisfaction that I am doing exactly what I was called to do. When I first graduated and started my various businesses , I was caught up in the rat race of trying to make money and more money…But as I grew and evolved , I began to be affected by the stories I heard , the suffering of people which I encountered and I realised there is more to life than the next big business or investment , I sought out ways to help someone other than myself hence Zidora Aid Foundation.

Challenges
I think the foremost challenge as a woman is the work-family balance. I believe this is a challenge faced by women all over the world but we are able to achieve all we achieve even while doing family duties because us women are blessed with the power to multi-task. Another challenge is the Nigerian factor , some imposters who approach zidora aid foundation seeking for assistance when they really do not need it but as an organisation , we have ways of verifying claims and this has helped us.

 

Projects and activities
Zidora Aid Foundation spearheads the EDUCATION2020 project ; a project designed to wipe out illiteracy in rural communities by the year 2020.At ZAF , we believe the best way to wipe out illiteracy is through education. Hence , ZAF through the Education2020 preoject is building schools , distributing books , school uniforms and other study materials to students aged 2 to 18 years in rural communities. We are also committed to enrolling students who can’t afford JAMB /WAEC registration fees as well as awarding scholarships to outstanding students and organising extra lessons for students who aren’t doing well in their studies. This is a project very dear to my heart.
I am also organising a forum for Women in Real Estate ,encouraging women to take charge of their finances , their future and make wise real estate investments.

 

On giving up
Yes , sure . There have been points in business when I felt like throwing in the towel but I am well aware that so long as you keep keeping on ,persistent and consistent ,then you haven’t failed just yet but the moment you quit , then have you failed. When I first got into the travel industry , there were so many challenges but we were able to build Zidora Consults to what is it today ; a company that a very high success rate with various country’s visas, exceeds our set targets and goals and does work we are proud of.

I am a Woman of Rubies
I am a Woman of Rubies , because I am diligent in my work , mindful of my household and doing my bit to better the society. It may not be possible to have it all at once but I believe we should at least attempt to have a balanced life. I am a product of my experiences and the lessons life has taught me , I am wiser and stronger than I used to be , I have a solid foundation and I pray daily for wisdom to handle challenges life throws at me.

 

Final Words To Women
Women are the most fantastic species God created , we are blessed with so much skill set and wisdom and it is possible to achieve just as much as the men folk if not more. God has blessed you with a far superior brain and a fantastic skill set which if well utilised , will change the world. The only thing limiting you is yourself ,whatever a man can achieve , you can do too and surpass. As women , we are the bedrock of society , the anchor that holds it all together. Together , we are greater than the sum of our individual parts, let us shun the stereotypes and uplift each other because together , we will achieve more than we can achieve individually.

Since Saidy Brown tweeted about her status, thousands of people all over the world have re-shared her hopeful message, with many praising her courage for speaking publicly about her own experience with the virus.

Activist Saidy, who describes herself as an HIVictor in her Twitter bio, has been speaking to the BBC about the extraordinary reaction to her post, why it took so long for her to be diagnosed and how she is turning a predicament to a cause.

Meet Saidy

I am a 21 year old girl from a small township in the North West called Itsoseng,I am a sister,a daughter a niece and an HIVictor.

Finding out

When I was 14, I went to a youth day event to represent my school. At the event there were people who do HIV tests, counselling and everything else.

“When we got there, they asked us if we would like to test. I was one of the people who got tested. That’s how I found out.

“I was shocked, I was in denial, I couldn’t believe it. I was only 14 at the time so I was like: ‘How? I’m only 14… I haven’t done anything. How?’

“But when I got home and told my aunt and she was the one who told me that no, I’d actually been born with it. My parents had died from Aids-related diseases, which I had never known.

“My mum passed away when I was 10, my dad when I was nine.”

Living with HIV

I initially wanted to cry, but I couldn’t because I knew that if I cried, everyone else would know before I even tell them, so I just kept it to myself. I was confused though, I mean, I was 14,I could not understand how I could possibly have HIV. “I have not necessarily been discriminated against. I can say that I was discriminating against my own self, from around 14 until I was 18, because I didn’t want to talk about it. Only my family knew; no-one else. Once I reached 18 I decided to start disclosing. It’s been better and wiser. “Where I come from [Itsoseng, a small town in South Africa’s North West Province], I’m the first person to ever come forward and talk openly this way about my status. “But the response and the support is there because whether it’s me or someone else, the reality is that people are living with HIV, whether we talk about it or not.” “

Viral tweet that got people’s attention all over the world

I feel happy at the fact that people saw that tweet and they were interacting, meaning we were talking about a subject that is deemed “unspoken”, so I was happy. I’ve always disclosed my status. I started disclosing it when I was 18. I usually use Facebook to talk to people about HIV and Aids,” she says. “But I’ve been having this urgent feeling to post it on Twitter, so it wouldn’t be just limited to my Facebook friends. I needed the world to get into conversations about this virus.”

Love life

“I’m in a relationship currently. It’s very amazing because usually I disclose right at the beginning of the relationship. “So once the person decides that they want to stay with me then it’s all good, but if they decide to leave, it’s still fine.

“I won’t hate them because people still have their own issues regarding HIV. I don’t really blame the person who says: ‘No I can’t stay with you because you’re HIV-positive’. I’ve had someone say that to me in the past. It hurt a lot. But after a while they came back and apologised. We’re on speaking terms now, it’s fine. I’ve forgiven them.”

What Inspires Me

I am inspired by my courage to live despite everything bad that comes my way, my fighting spirit.

Turning my Predicament to Passion

I knew that pity was only gonna kill me. I wanted to speak up for my parents as well, because I feel like had they been more accepting, they probably would still be here.

Scared of death?

Yes, I have been through stages where I genuinely thought I was going to die at some point, as I stated in that tweet,  never expected to even see my 18th birthday.

Staying healthy

“I’m really not a person who is more conscious about what I eat, but I make sure that I take my pills at the right time every night. I don’t skip them.

Connecting with other “HIVictors”

Currently, I just connect to most people through social media, it has been a great help in me getting my story across. Having people tell me that I gave them a new meaning to life, that my story encouraged them not to give up, especially my fellow HIVictors, is a reward for me.

HIVictors who inspire me

I love Criselda Dudumashe, I also love my big sister and mentor Lebogang Brenda Motsumi. They give me all the hope in the world.

My strength and fighting spirit makes me a Woman of Rubies

The fact that I don’t let my conditions define me. That I fight for healing and once I have healed,I fight to heal everyone else in the similar situation.

Message to women living with HIV

I need for them to understand that the past can never be changed, but we can control our futures… we are not victims, we are HIVictors.

The journey to having and maintaining a healthy, long, and full natural hair is not an easy one and if you are not a patient person, it can be quite frustrating. Doing the ‘Big Chop’ takes a lot of courage and determination, most especially for people that don’t really fancy low-cut. But hey, the whole natural hair must-do routine which includes weekly or bi-weekly shampooing, conditioning, deep conditioning, protein conditioning, GHE, pre-pooing, daily-spritzing, wearing a satin bonnet/sleeping on a silk or satin pillowcase, etc, will be worth it in the long run…only if you exercise patience.

Let’s check out photos of five Nigerian celebrities that are really inspiring and giving us serious natural hair goals!

OMONI OBOLI

 

ADESUA ETOMI

 

 

BEVERLY NAYA

 

 

DI’JA

 

 

NSE IKPE ETIM

Rihanna received the 2017 Harvard University Humanitarian of the Year Award at Harvard University’s Sanders Theatre yesterday, on February 28, 2017, in Cambridge, Massachusetts.

Rihanna was honoured because of her work in her native island of Barbados and the charities she has founded over the years, the Harvard Foundation for Intercultural and Race Relations.



During the ceremony, Rihanna thanked the university for the honor and delivered an inspiring speech.

Beautiful Oscar winner Viola Davis is the cover star for People Magazine‘s latest issue.

In the magazine, the actress opens up and talks about the struggles of growing up in poverty and how her talent propelled her to success later in life.

Read excerpts from the interview below

On Growing Up in Poverty

I was the kind of poor where I knew right away I had less than everyone around me. We had nothing, I cannot believe my life, I just can’t, I’m so blessed. I would jump in trash bins with maggots looking for food, and I would steal from the corner store because I was hungry, I never had any kids come to my house because my house was a condemned building, it was boarded up, it was infested with rats. I was one of those kids who were poor and knew it.

It became a motivation as opposed to something else — the thing about poverty is that it starts affecting your mind and your spirit because people don’t see you, I chose from a very young age that I didn’t want that for my life. And it very much has helped me appreciate and value the things that are in my life now because I never had it. A yard, a house, great plumbing, a full refrigerator, things that people take for granted, I don’t.

On deciding to become an actress

I first envisioned myself as an actor after I watched Cicely Tyson in The Autobiography of Miss Jane Pittman when I was a child.

It wasn’t until then that I had a visual manifestation of the target I wanted to hit, It also gave me hope for the future and a different life for myself, she helped me have a very specific drive of how I was going to crawl, walk, run from that environment.

Remember the Danshiki sisters? Mirian Chinyere Ugokwe, Lilian Chioma Ugokwe and MarySonia Chizoba Ugokwe,  three sisters from same parent have once again created an Afrocentric emoji, called AfreekMoji.

AfreekMoji is a medium these sisters and entrepreneurs hope to share and educate the world about their beautiful African culture.

The sisters, aged 22 and 21 years old (Mirian and Lilian are twins), were born and raised in Aba, Nigeria, but they presently live in the US.

They are also the founders of Danshikipride, an international African clothing business.

With parents who are entrepreneurs, these siblings had always wanted to be entrepreneurs too, so, when they moved to the United States in June 2007, they decided to keep their African upbringing alive.

 

 

Hello again everybody.

This month I am going to give you tips that will be useful. This is an excerpt of one of the seminars I have given. At the end there is also a testimonial from a mid fifties lady who has been on two of our challenges. Our challenges really try to replace bad lifestyle habits with good lifestyle habits. They are simple and very doable. We have another 30day challenge starting on the 1st of March. Email me at olamideb@awakenlifestyles.com if you want to join. Remember if you want to go fast, go alone; If you want to go far, go in a group.

1.Drink water

Our bodies are made up of 50-75% water and this decreases as we age. Besides helping us lose weight, water helps nutrition work, ⅔ of the water in our bodies is intracellular (inside the cells) and ⅓ is extracellular, which circulates between cells and inside organs, supplying nutrients and excreting waste.
Research shows that obese people who drank 2 cups of water before each meal over a 3-month period lost 5 pounds more than those who didn’t. 1 year later, the water drinkers had kept more of that weight off.

2. Sleep
How much you sleep AND the quality of your sleep will affect nearly every aspect of your daily life, so it’s important to get the sleep you need every night. Proper sleep is critical for stress management, weight and overall health.
Inadequate sleep leads to an increased chance of developing obesity by 23% with just 6 hours of sleep per night and 50% with just 5 hours per night, and 73% with 4 hours per night.
Lack of sleep disrupts circadian rhythms and can lead to inefficient body regulation of energy balance, metabolism, and appetite.
Abnormal leptin and ghrelin levels – hormones that tell your body “I’m full, stop eating” – can go away with too little sleep.
Said simply: Sleep more, eat, and weigh less! Strive for 7-8 hours of sleep each night.

Stress:
Increases The Hormone Cortisol and makes our bodies crave carbohydrates and increases appetite
Makes our bodies store fat around the midsection

We can gain weight even if we don’t eat more due to stress
Contributes to Major Illnesses like heart disease, depression, obesity and poor mental health

3. Exercise
Physical activity is defined as any bodily movement produced by skeletal muscles that requires energy expenditure.
Examples of exercise. Walking, jogging, cycling ,dancing , swimming.

Physical inactivity has been identified as the fourth leading risk factor for global mortality causing an estimated 3.2 million deaths globally.
From a health standpoint, exercise can be more beneficial than simply being at a healthy weight.
Besides burning calories, exercise is also important because when you exercise your body releases endorphins, which make you feel good and motivate you to eat well, do your job well and simply be happy
A growing body of evidence has shown that normal weight couch potatoes are more vulnerable to all causes of death, especially heart disease, than overweight people who exercise
Exercise for an exercise goal, not for a weight goal
Strive to be active at least 30 minutes every day to help keep your body strong and lean. Remember it doesn’t have to be expensive.

4. Eat Right
Feel empowered by putting the most nutrient rich foods in your body. When you focus on how good you feel when you fuel yourself with the best foods you will continue to be motivated to eat these foods.  The benefits from skin health to weight loss, and all that’s in between, will follow.

Eat Real Carbohydrates not processed food. Replace refined carbohydrates like bread, pasta, cereal, with complex carbohydrates like fruits, vegetables, whole grains, nuts, seeds, and legumes. Complex carbs are also packed with antioxidants that help reduce inflammation in the body.

Eat healthy fats.
A common misconception is that fat should be completely eliminated. In reality, we could not live without fat. The body utilises dietary fat for energy, healthy hair, skin, nails, vitamin absorption, and normal everyday bodily functions. Good fats promote several health benefits such as protection against heart disease, cancer, Alzheimer’s, depression and it can reduced blood pressure and lower cholesterol. Choose sources such as nuts, seeds, fish, avocados, and extra virgin olive oil.

Eat lean protein
Our bodies require protein to continuously renew and replenish our cells, stabilise our blood sugar, and give us energy.  Our bodies are literally made out of the amino acids that make up protein in our food.
Many foods contain protein, but the richest sources include animal products like meat, dairy, eggs, and fish as well as plant sources like beans, quinoa, nuts, and seeds.
Fruits and vegetables are high in fiber, which slows digestion and promotes stable blood sugar levels.

Eat Breakfast
By eating a hearty breakfast, you’ll give your metabolism a jumpstart and be in better control of your cravings.
When we miss our first fuel of the day, we are often hungry by mid-morning and more likely to engage in mindless nibbling, snacking, overeating, and over compensating for any calories “saved” by skipping breakfast.  Studies repeatedly show daily breakfast consumption is associated with maintaining a healthy weight.

Eat at regular times
It’s important to balance your food intake throughout the day to help maintain normal blood sugar and decrease the chances of binging when hunger strikes.
Keep track of what you eat. Try to avoid frying foods by learning how to roast or bake, and eat more raw foods to boost flavor and cut calories. Also try experimenting with herbs and spices to reduce salt intake. The healthiest foods are those found just as nature intended – whole and unprocessed. When was the last time you saw an ingredient list on a stalk of vegetable or a fresh fish

5. Live Deliberately

Our surroundings impact our mental and physical healthy. Improve your work and home environments:
■ A clean and organized work space increases employee productivity
■ Keep a clean and organized bedroom
■ Have a designated place for everything
■ Label items and folders
■ Use plants to help circulate air

6.Nurture and pamper yourself

Treating yourself to something special can have great emotional and physical impact
Time spent caring for yourself is valuable: massage, bubble bath, manicure , etc.

It is obvious that many things need to be in sync for us to be in optimum health. Don’t worry, it is like driving. When you don’t know how to, it seems difficult but when you know how to, it is very easy. These are general guidelines and the specifics may differ from person to person.

Testimonial from KI
Where do I start? I guess back to 2013 with my Cambridge diet. So I had a nice round happy face and weighed 92kg. A comfortable size 18 and then shirts started gaping at the bust line and skirts began to get snug and would ride up and crease all day long. Had heard of Cambridge but thought, too drastic!

However I really needed to shed the weight, so I dove in. Good results, because 6 months later, I was 75kg, my target weight. And down to size 14 and happy as a lark. This was April 2014. I could swear by Cambridge and mocked everyone who put the weight back on. I told them to eat right…but did I know what eat right was? I had dropped a few bad habits, but did I really know what was bad for me?? I thought bread, cakes, sweets….I was right, but didn’t know the whole story.

So come October 2016, I was 79.6kg. Praised myself though that I had done well to keep of the 17kg that I’d lost but couldn’t seem to shed the 4.6kg. Tried all kinds of diets, would drop 1kg put back 2Kg. Yo-yoed for a while. Got myself the Cambridge products and couldn’t seem to muster up the will power past 1 week. Had tossed out all big sizes, so dilemma! My size 14 clothes were tight. The first 2-3kgs you gain, your clothes are still fine. I was up almost 5kg and miserable.

So my lifestyle change started when I received the GET.IT.TOGETHER 30 day weight adjustment challenge flyer. My motivation? I needed to lose weight – 5kg. I’d seen LB’s physical change and believed something must be right here. I also liked the idea of weight adjustment…not diet!

So along came the 1st lesson, before takeoff…No flour, no sugar. I have preached that to everybody who cares to listen. That’s the starting point and we can keep whatever weight off by simply cutting out on these two “killers”.
Week 1 menu and after the 1st week I weighed in minus 2kg. Compared it to my Cambridge plan, then I weighed in minus 2.7kg but no food…only porridges, shakes and soups.

I was thrilled to high heavens. Because that 1st week, I had era, I had sweet potatoes, I had salads, chicken, fish, boiled eggs/omelets! And lost 2kg! First real diet where I was eating and losing weight. I was hooked.

My work takes me all over the place, hotels, flights…and complained to LB that the weight wasn’t dropping off as I hoped. Got my next vital lesson. Sleep! Nothing is going to happen if I didn’t get enough sleep…if I didn’t drink enough water….and throw in some physical exercise. Not to mention eating your food fresh!
I have since made so many adjustments with the varied food plans, cut out all the processed food, and seasoning with garlic, salt and ginger. Throw in the lifestyle seminar and that’s a real winner.
What more can I say? I’m down to 71.3kg after 2+months and I’m heading to a new target 70kg, to get my BMI as close to Normal as possible.

LB has been a super health coach, listening, advising and helping us make the necessary adjustments. The most fun part is get on your scale and take a photo of your weight! You can’t cheat…it’s distant coaching and I’ve encouraged a number of people to get on the challenges and they can see, feel and are living the results.

Olamide Balogun

About Olamide Balogun

Olamide Balogun (LB) is a wife of one man , a mother, a mentor and personal coach, a Human Resource consultant,
a minister of God, a friend , a confidant and many more. She trained as a lawyer and now runs an HR Consulting firm and manages furnished offices to let. LB spear headed the registration of an NGO that has adopted a school with over 2000 children in premises that has no water, electricity or toilets. LB has a passion for imparting knowledge and also for wellness and optimum quality lifestyle. Follow me at catapultbylb.wordpress.com

Source: Bellanaija

The Spanish Government has appointed a Minister of Sex in order to boost the nation’s declining population.

Prime Minister Mariano Rajoy confirmed Edelmira Barreira as the country’s top sex official.

With this move, the government hopes to boost Spain’s falling birth rate, which is one of the lowest in the developed world.

Spain in recent years has recorded declining birth rates which, according to reports, places it among developing countries with the lowest index.

Last year, for the first time, Spain’s deaths outnumbered its births. According to experts, they claim the reasons for the decline in births are: working long hours, eating late at night, and going to bed after midnight. In addition, youth unemployment rose to 48% in 2015, second only to Greece in Europe.

Spain’s education ministry said the declining birth-rate “aggravates other economic imbalances and generates important impacts in the Welfare State,” according to the Spanish newspaper ABC.

Barreira will be tasked with creating a national strategy to rectify the situation.

Source: TheSun