Deola Sagoe, founder of Deola is the leading lady of African haute couture fashion from Ondo State in Nigeria. Deola has been at the cutting edge of high fashion since 1989 and became the first black woman to present a collection at AltaRoma, Rome’s celebrated fashion week, back in 2004.
Her globally appealing style has earned her an enviable clientèle that ranges from Africa’s first ladies, to society girls like Lydia Hearst, top model Alek Wek, and famous personalities such as Oprah Winfrey and Will Smith.

In life, you choose certain things and sometimes, you don’t have the luxury of choosing some things, they choose you instead. In Deola’s case, she didn’t choose fashion. Fashion came calling and she had to respond to the call.

“I didn’t choose fashion, it chose me, … I think the only way I’ve managed is because I know fashion was my destiny. African designers face so many challenges, producing collections and working hard to rise above the manufacturing infrastructure problems. For me, it’s about rising to the challenge and I think it’s made me a better designer. I feel I produce more intelligent clothing as a result.” In her words.

Deola Sagoe’s design

Deola, a mother of three, studied at the University of Miami and University of Lagos and earned a Masters in Finance and Management.

She was appointed Nigeria’s representative to the United Nations World Food Program ‘Catwalk the World: Fashion for Food’ with the goal of raising money towards halving the number of hungry people in the world, particularly children, by 2015.

Deola frequently exhibits her couture collection at Cape Town Fashion Week and has been an invited guest of New York Fashion Week in the past.

The rave-maker employs a simple secret to stay relevant in the rapidly changing world of style. She pours all her heart into each of her collections, but none of them defines her. She is rather defined by her astounding ability to blend with the times, to make attires that speak to the spirit of the age.

The reinvention of her Deola Sagoe brand to House of Deola is just one indication of her willingness to tweak her identity to maintain her pride of place in each era.

As her advice for entrepreneurs, Deola said, “I just had this can-do spirit. I was just so convinced that my product was so genuine and would no doubt conquer the world. As an entrepreneur, you must believe in yourself and in your vision.”

Eva Sonaike is a London-based interiors and lifestyle brand, creating luxurious textiles, home-décor and accessories with a distinctive and vibrant West-African aesthetic. Inspired by the cultural mélange of West-African textile tradition and European craftsmanship, a passion for interior design and an exuberant love of colour.

Eva Sonaike Wallpaper

‘I’m completely self-taught; I don’t have a degree in textiles but I can draw and have an eye for what works together,’ says the German-born, London-based former fashion journalist, who set up her eponymous company 11 years ago. ‘I start by creating moodboards using Pantone cards and colour swatches that reflect the essence of a theme connected to West Africa. After lockdown, I decided to take things back to basics. Until now, all my prints have been vibrant and bold. This collection still uses strong shades but it feels calmer than anything I’ve done before. I want to show that something can be simple but still make an impact.’


She is a journalist and has experience working in the creative and lifestyle sector. She had a great career as a journalist and couples with her ability to multitask and the experiences she has garnered from working as a TV producer, magazine journalist and fashion PR over the past 12 years affords her that expertise needed to run a business.
She is also multilingual (fluent in German, English and French and a bit of Yoruba). These play a role in how well she has been able to run and manage her business.

Eva Sonaike is a motivation and a strong proof that you don’t have to limit yourself to your field of study. Regardless of where you work at or what you’re studying, you can still dream and act on your dreams. As long as you have a passion for it, you believe in it and you work smart, you can reach your goals and make that dream of yours a reality.

As a piece of advice to other women looking to venture into a start-up, Eva says ‘First of all, you have to have a great product, idea or service. The market is over-flooded with so much these days, that you really have to stand out! Then be persistent and don’t be discouraged if there is a ‘no’ or some doors won’t open. You have to have a lot of stamina and keep going. It is a ongoing journey, which can be very frustrating sometimes, but if you stay positive and focused, unexpected things may happen!’


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Playing with different kinds of nail colors is fun and relaxing. But when it comes to truly making your hands beautiful, it’s not all about the color or finish of your manicure. To have beautiful nails, don’t just look at your polish. You also have to know how to find the best nail shape for you.

Each hand, finger, and nail shape is different, and we are all born with various features. However, with the right nail shape, short fingers can look longer and hands can look daintier, edgier or more sophisticated to go with a particular look.

Get the right shape that accentuates those beautiful hands with these tips on how to find the best nail shape for you:


This type is the simplest and most natural look that you can do for your nails. It is effortless to maintain, especially if you have time growing your nails.

To achieve this look, simply cut your nails to create an arc similar to the arch of your cuticles. Then, file off any of the rough edges.

Round Nail
Round Nail

A round nail is best when you are after strong nails. If you have visually long nails even after cutting, this makes your hands look very feminine and beautiful. Gel manicure would look lovely over it.


This shape is quite difficult to execute. The form should be symmetrical, and the point is a little between oval and almond. If you file it too much, you could end up getting either one so it would take time to file your nails to get the perfect shape.

Oval nail shape
Oval Nail

It’s perfect for people with long fingernails who want a beautiful, sophisticated look because it creates a more feminine vibe.


Almond shape looks lovely on glamorous, eye-catching events. It looks a little like an oval, but it is more tapered on the sides to shape more like an almond. To make it noticeable, you have to have longer nails.

Almond Nails

To get the perfect shape, make sure to ask your nail salon to do it for you. It is one of the most playful designs you can get because it works for medium length nails. When you get tired, you can turn it into a squoval – a square or even an oval shape.


Square nails are the easiest to make. To achieve this look, just file your nails down and make sure that ends become perpendicular to the nail. It is one of the most versatile looks because it works for either short or long nails.

Square Nails

However, if you already have short nails, the square may make your nails look even shorter. If that’s the case, go for an oval, round or squoval to make the shortness look less noticeable.


It seems the most natural because most people are already born with this kind of nail shape. That’s why it is suitable for both long and short nails.

Squoval Nails

For the nails you currently have now, you only need to file a little bit to get the perfect squoval shape and you’re good to go. If you want the square look but hate how sharp it is around the edges, this would work best for you.


As the name suggests, the ballerina is a nail shaped like a ballerina’s pointed shoes. It is a longer version of a square, but it is a little more convex with a straight tip. It is slightly tapered like the oval. Instead of an arc, the tip is flat.

Ballerina Nails

The ballerina works best for people who love growing their nails long or for people who love going to nail salons. It’s ideal for people who love putting on gel manicures or acrylics to achieve a longer nail and avoid damage to the natural nail.


Stiletto nail design looks intimidating and deadly. Both sides are tapered to create a pointy end. It’s very dramatic, edgy, and can be best left in the hands of professional nail salons.

Stiletto Nails

For this, you need the help of nail extensions or gel overlays to create the look. Your nail techs will shape and design your overlays to create the pointed tip for each nail. It also works best for gel manicure because the polish makes the design look more prominent.


Going for an out of the box look for special avant-garde events? Choose the lipstick.

Lipstick Nails

The lipstick is like a simple square nail but only longer and asymmetrical, meaning it is just tapered at one side of the nail. It creates an uneven look that is too risky, eye-catching, and highly unusual. It works best for an equally experimental or innovative fashion style.

There are plenty of options for you to choose from, but what would be best would totally be up to you. This guide on how to find the best nail shape for you is just here to help you out.

If you want feminine looks, you can make your hand look dainty and slender by choosing rounder nails shapes like round, oval, almond or squoval. If you want strong, intimidating nails, you can choose between the square, ballerina and stiletto.

Fashion is like eating, you shouldn’t stick to the same menu. —Kenzo Takada

Over the years, fashion has evolved and from recent trends, it shows fashion is that thing that keeps and will continue to evolve as the days go by. Women no longer dress as they did in the early 2000s, which is clear proof of fashion evolution.

In the midst of these evolutions, there are 5 essential clothing pieces every woman should own in her closet.

1.  A-Line Skirts.

If you want that flattering, classy and chic look, A-Line skirts are your best bet. Not only for the comfortability they provide but also that they can be matched with anything ranging from a T-shirt to a button down shirt to a tank top.

2. Pencil Skirts

Pencil skirts can be worn as a business, formal or a casual attire. It flatters most body shapes and figures and while it gives you that ladylike look, it is so readily available in Ankara prints, suit or stretchy materials.

3. Denim Pants

You can never own too many denim pants. There is nothing as too many denims because these beautiful pants can be paired with almost anything you choose such as a blouse, shirts, jackets, plain tees. Just about anything goes with pair of denims!
They are sweet because if the versatility they offer and they are usually very comfortable and blend in perfectly.

4. Slack/ Dress Pants

There are no such things as too much denims but your wardrobe should comprise only denim pants. A pair of dress pants can add extra touch to your closet. You can wear them for formal and casual events. They’re great in black, navy blue and Grey colours.

Choose the pair that suits your body style and fits perfectly.
Always choose a style with normal size pockets that are right at the centre of your backside.

5. Non-Negotiable Black Dress.

Whether long, short, one-shoulder or with a unique detail it’s just one of those things that don’t lose style and you’ll always look put together with minimal effort! You can wear this up with a nice pair of heels and statement earrings or down with a pair of sneakers! it is designed to be functional and works in just about any occasion; cocktail parties, evening occasions and very perfect to go to work. This is why every woman needs a little black dress, multi outfits in one!


Plain T-shirt.

For that causal fit that isn’t too casual and can match with any accessory, plain t-shirts come into mind as it can be worn to casual hangouts. If comfort is what you seek while also looking prim and proper, a plain white T-shirt or any preferred colour worn with a pair of denim pants can never go wrong.

While sketching and crocheting is not a common skill, Akosua Asabea Obese’s passion is enabling her to build her dream through the art.

The young Ghanaian creative makes some of the most stunning pieces with unmatched quality.

Akosua Asabea Obese had her secondary education at Wesley Girls Senior High School Cape Coast where she studied Visual Arts.

Prior to having her secondary education, she had an idea of what she wanted to become.

Asabea spent her early days with her grandparents and showed signs of a talented girl while growing up at her grannies.

She recounts her grandfathed realised her potential during the early stages as a toddler.

Asabea disclosed that her granddad often told her that she drew a lot.

”Most times, I drew the pattern of the houses we lived in where I grew up,” Akosua Asabea Obese told

Asabea perfected her crafts when she enrolled to study Technical Drawing in Junior High School. Her teacher by then let her know her potential.

She started nurturing herself in that direction, taking up Visual Arts as her line of study during her days at Wesley Girls High School.

Having heard on many occasions from her grandfather that she was destined to be an architect, the young Ghanaian realised her dream after being accepted as an architecture student at the Kwame Nkrumah University of Science and Technology.

”My grandfather told me I would be an architect. I realized he and my JHS teacher really had a point,” Asabea said.

Despite becoming an architect, Akosua Asabea Obese fell in love with something different after gaining her architecture degree.

She developed a stint for crocheting during her early days. With the focus of being an architect triumphing over everything else, Asabea didn’t realize that was also a passion.

The wait for national service placement turned an inspiration to channel more of her energy into crocheting.

When she started, she realised she could make money from the art and decided to take it serious.

In 2018, received an award for Female Entrepreneur of the Year at Miss Malaika.

Watch video:

Asabea’s vision has moved on from being just a one-woman business. She wants to have the capacity to train more people and not just focus on the market in Ghana.

The end as an architect is not nigh for Akosua Asabea Obese. She still takes on part-time jobs in what she spent years studying at school.

Currently, she is focusing on building her dream through crocheting.

Marsai Martin’s film, Little, which is based on original ideas from the teen actress but inspired by the movie Big, helped her ink her name in the history books.


Article from  WomenAfrica


Genevieve Nnaji had an Eventful Week in Hollywood | Let’s Take You Through



On Friday we spotted Genevieve Nnaji looking a star at the Essence Black Women in Hollywood luncheon. But her week has continued to be eventful since then

Just after the Essence Black Women in Hollywood event, Genevieve headed to the Vanity Fair and Lancome Women in Hollywood celebration, where she, again, dazzled.

WEST HOLLYWOOD, CALIFORNIA – FEBRUARY 06: Genevieve Nnaji attends the Vanity Fair and Lancôme Women in Hollywood celebration at Soho House on February 06, 2020 in West Hollywood, California. (Photo by Presley Ann/Getty Images)

On Friday, the producer/actress headed to the 13th Annual Women in Film Female Oscar Nominees Party, joining stars like Lulu WangMj RodriguezIdina Menzel.

HOLLYWOOD, CALIFORNIA – FEBRUARY 07: Genevieve Nnaji attends the 13th Annual Women In Film Female Oscar Nominees Party at Sunset Room Hollywood on February 07, 2020 in Hollywood, California. (Photo by Rich Fury/Getty

Still on Friday, Genevieve was also at the Essence House: Hollywood Edition event, where she spoke on a panel about “Global Collaboration” in Hollywood with producers Euzhan Palcy and Gina Yashere .

HOLLYWOOD, CALIFORNIA – FEBRUARY 07: Director/Producer Genevieve Nnaji poses backstage during ESSENCE House: Hollywood Edition at NeueHouse Los Angeles on February 07, 2020 in Hollywood, California. (Photo by Aaron J. Thornton/Getty Images for ESSENCE)

HOLLYWOOD, CALIFORNIA – FEBRUARY 07: (L-R) Cori Murray, Director of Entertainment for Essence, Director/Producer Euzhan Palcy, Director/Producer Genevieve Nnaji and Comedian/Producer Gina Yashere speak on a panel during ESSENCE House: Hollywood Edition at NeueHouse Los Angeles on February 07, 2020 in Hollywood, California. (Photo by Aaron J. Thornton/Getty Images for ESSENSE)

Exquisite Magazine is starting the year by drawing strength from the amazing story of its magazine cover which features the amazing Busola Dakolo, nicknamed “The Voice of Courage“.

In this issue, Busola Dakolo who is a photographer graced the cover of the magazine looking absolutely stunning, as she shared her journey to finding her voice in the midst of adversity.⁣⁣⁣

The cover celebrates the photographer for her strength and courage to speak up after her rape incident, which definitely helped a lot of other women going through similar situations to find the strength to speak up as well.

Photo Credit:⁣⁣
Art Director/Styling@infoworldcharming ⁣⁣
Assist Stylist@davidstarr_ ⁣⁣
Makeup@ceeyonceemua ⁣⁣
Hair Stylist@highdtosin ⁣⁣
Jewelry: @obidiiya⁣⁣
Outfit@ladybeellionaire_luxury ⁣⁣⁣⁣

Television personality, actress, author, businesswoman Lala Anthony shares boss moves.

From her humble roots hosting on MTV segments, the TV personality has transformed into a New York Times bestselling author and entrepreneur.

She recently sat down with InStyle to discuss her business ventures and offering gems of wisdom to young business-minded women looking to follow in her footsteps.

La La, success was not rooted in material possession but a desire to change her circumstances. She explains in the interview that her non-stop grind from the not wanting to be broke. “My mom always made it work with whatever she had to keep our family together, even when she was a single parent,” she tells InStyle. “That’s why my goal in life was always to not be broke. It wasn’t about having a career; I didn’t even know I wanted to do. But I knew what being broke felt like and I never wanted to have that feeling again.”

10 million followers later, La La has become very successful in her own right but that didn’t come easily. It was about timing and not being afraid to burn some bridges along the way.

“It took time to get to a place where outside validation wasn’t important,” she said. “Plus, I’m a people pleaser, and I wanted everyone to like me and be my friend. I used to let people run all over me because I didn’t want to ruffle an feathers, but I learned that in order to do what’s best for yourself, sometime that’s necessary.”

In 2015, La La released her book, “The Power Playbook: Rule of Independence, Money, and Success”, that offers lots of savvy tips for readers looking to transform their business and how to thrive in your career.

At age 38, the accomplished mother of one is more than a basketball wife but being a mother is still one of greatest accomplishments. “Kiyan is the best thing that ever happened to me,” she says. “He’s what I’m most proud of. Having him is the most badass thing I’ve ever done, so I definitely feel most powerful when I’m in mom mode.”


Source: Because Of Them We Can


Senegalese born, Harlem-native Diarrha N’Diaye is launching her own line of products . She kind of hinted at this in her 2019 interview with BN Style.

In an interview with she opens up about why she decided to start and building a beauty business.

On her inspiration for starting Ami Cole

 “For a very long time, I didn’t know beauty outside of this bubble,” she says. “The idea of my mother’s shop was to transform someone into their most beautiful self, and that’s what I saw. Girls would travel to our salon with their cut-outs and Hype Hair magazine and that was our pinnacle of beauty. It wasn’t until I hit the ‘real world’ where I realized that wasn’t represented.”

On her industry experience (as a social media strategist at L’Oréal and on the product development team at Glossier)

“We were afterthoughts, even in terms of formulation,” she shares. “Many vendors catered to the same people and brands. So out of habit, distributors are creating products in a certain shade range (catered to light skin), and then throwing in a darker shade to accommodate a ‘woman of color.’” N’Diaye adds, “The formulations didn’t have us in mind from the beginning. I always felt like I was being squeezed into a space. There wasn’t much thought about how we influence culture or how we influence spend.” “Many times, I was the only one on a team of 50, or even 100, having to explain why the brand’s key messaging or particular imagery was not appropriate for us. I am black, yes. But, I don’t represent every single experience. I felt very tokenized in some instances, but also felt the need to also be an advocate for all of us. It was a tough space.”


On why she started Ami Cole 

“People want their skin, but better.” Her initial collection is set to provide a skin-enhancing tint, an illuminator, and a lip treatment. “I thought it was important to offer these products because there aren’t a lot of options. I loved Laura Mercier’s Tinted Moisturizer, but they didn’t offer my shade until two months ago. Brands weren’t giving me the tint I wanted. Each of the products are going to have a skincare first approach.”

Credit Bellanaija

Right here at Women of Rubies ‘WOR’ We love it when women own their crown and wear is proudly.

Delectable Bisola has this to say on her birthday:

As i Celebrate my birthday today, I am chanelling the Queen Amina in me. Queen Amina was a warrior, a leader, a defender of her people and one of the most successful traders in history. My fellow queens and princesses, the power in us is undefeatable and the light in us is undimmable, the conquest ahead of us is unstoppable. Happy Birthday Queen Biyesi of the world, your best is ahead of You”

The actress wrote on her Instagram Page this morning.

Bisola Aiyesola is not just an actress, she is a singer, an Mc and was a nominee for ‘Future Award Price for acting’. She starred in blockbuster movie Sugar Rush.

She adorned herself in a northern ensemble portraying Queen Amina.

She turn 34 today Queen! Because you know this just right.