women of rubies Archives

In Editor's Choice October 30, 2024 By Esther Ijewere

Elevate Your Brand at the Women of Rubies Media Visibility Bootcamp 4.0

Women of Rubies, a groundbreaking platform dedicated to celebrating and empowering women, is excited to announce the Media Visibility Bootcamp 4.0. This signature event, crafted specifically for female entrepreneurs and emerging influencers, offers essential tools and strategies to amplify their media presence and create meaningful impact in their fields.

The Media Visibility Bootcamp is more than a learning experience—it’s a transformative journey. With expert-led guidance, interactive exercises, and a supportive community, attendees will gain the skills to elevate their personal brand, amplify their voice, and create a lasting impression. The two-day program is designed to help women excel in media visibility, boost their credibility, and advance in today’s competitive landscape.

“We are thrilled to bring the Media Visibility Bootcamp 4.0 to life, offering an invaluable opportunity for entrepreneurs to learn from top industry leaders,” says Esther Ijewere, Founder of Women of Rubies. “At Women of Rubies, we believe in empowering women through strategic media visibility. This bootcamp is designed to provide participants with the tools they need to elevate their brands and maximize their impact. We’ve seen the transformative power of enhanced visibility, and we are here to help our community shine.”

Event Details:

Dates: December 7th & 8th, 2024
Location: Online via Zoom
Ticket: Grab it on our website or via Selar here and here on Strip
Enquiries, collaboration and sponsorship; mediabootcamp@womenofrubies.com

Join us to make your voice heard, grow your brand, and stand out in your field, all from the comfort of your own space.

Meet our 10 Inspiring Industry Speakers:

Esther Ijewere – Multi award-winning Media Strategist & Founder of Women of Rubies

Esther Ijewere is a multi-award-winning media strategist, founder of Women of Rubies, and passionate advocate for women’s empowerment. She convenes the Media Visibility BootCamp and Sip and Network and is a columnist with The Guardian newspaper. Through her platform, Women of Rubies, and The Guardian, Esther has featured over 1,000 inspiring women, amplifying their voices and stories globally.

Media Visibility Bootcamp 4 — Esther Ijewere, Multi Award Winning Media Strategist and Founder, Women of Rubies Inc.

Prudence Zoe Glorious – PR Expert, PZG PR

Prudence Zoe Glorious is a Tanzanian thought leader and strategist, redefining public relations and strategic communications across Africa. As CEO of PZG PR and Strategic Advisor at The Foundation for Civil Society, her work spans youth empowerment, philanthropy, and sustainable development. With over 11 years of experience, Prudence is known for using strategic communications to bridge divides and drive social impact. She is also an accomplished author and philanthropist, dedicated to improving the lives of marginalized communities.

Sophia Etuhube – Renowned Journalist

Sophia Etuhube is an award-winning journalist, storyteller, and entrepreneur dedicated to uplifting communities through human interest stories. Currently a reporter and editor at CBC/Radio-Canada, she highlights diverse experiences, particularly those of immigrants in Canada. As CEO of Softlanding Canada, she provides essential resources and guidance to newcomers, easing their transition into a new country. With a solid background in Nigerian media and a Master’s in Organizational Management, Sophia uses her voice to inspire and champion the underrepresented.

Heather McWilliam – Founder, Brave Inspires Brave

Heather McWilliam is an award-winning entrepreneur and changemaker who has redefined bravery through her journey of overcoming workplace abuse and advocating for mental health. After a decade as a police officer in Canada, she founded Brave Inspires Brave, a movement that empowers individuals to embrace leadership and foster conversations about trauma and resilience. Her landmark victory in a Human Rights case against a major police service has highlighted the need for systemic change in law enforcement.

Kesiena Edafiogho – Career Coach & IT Consultant

Kesiena Edafiogho, known as Sena, is a trailblazer in the Canadian tech industry and an inspiring figure for immigrants. With a diverse academic background and over 15 years of IT experience, she has consulted for top banks and government offices, specializing in digital transformation and project management. As the founder of Synergy One Consulting Corporation, Sena empowers new immigrants and career changers through tailored training programs and mentorship. Her commitment to creating pathways for success and fostering an inclusive tech community highlights her dedication to uplifting others.

Priscilla Iyari – Marketing & Comms Officer, FACE Coalition

Priscilla Iyari is a seasoned Brand and Marketing Communications professional with over 14 years of experience enhancing brand influence across 16 countries. Currently serving as the Regional Marketing and Communications Outreach Officer at FACE Coalition, she connects Black entrepreneurs to essential resources and support. An Executive MBA student at Queens and Cornell Universities, Priscilla is also the founder of The Actionable Visioning Scheme (TAVS), empowering minority women globally. Recognized for her contributions to gender equality, she is a dynamic speaker and advocate dedicated to fostering inclusive business environments.

Amaechi Omijeh – Business Blogger

Amaechi Omijeh, known as MRSOTHEBRAND, is a vibrant blogger and influencer dedicated to promoting small businesses and entrepreneurship, especially among women. Through her blog and social media platforms, she shares valuable insights, resources, and success stories that inspire and empower entrepreneurs. Her mission is to create a supportive community where business owners can connect, learn, and grow together.

Erica Ayisi – International Journalist

Erica Ayisi is an international freelance journalist with a focus on human feature stories from the African diaspora and communities of color. Her work has been published in NBCNews.com, The Root, ESSENCE, and other outlets. Erica is also a two-time Pulitzer Center grantee and has taught media literacy and English in U.S. schools. She holds a master’s degree in Communication Arts from NYIT and is the founder of Akosua’s Closet, an African-sourced online boutique.

Erica Ayisi, International Journalist

Victoria Nkong – Creative Entrepreneur

Victoria Nkong is a multilingual entertainment consultant and seasoned music business executive from Nigeria. With nearly two decades of experience in events production, she has established herself as a leading figure in the industry. Victoria is also a skilled talent manager, public speaker, and PR consultant, known for her work across events and TV production. Her expertise spans various sectors of the entertainment world, making her a sought-after professional in the African creative scene.

Blessing Okebe – Personal Branding Strategist

Blessing Okebe_Women of Rubies — Blessing Okebe, Personal Branding Strategist

Blessing Okebe is a seasoned Media and Communications Professional, Personal Branding Strategist, and Corporate MC. She helps brands and individuals amplify their impact through strategic communication and personal branding. With a wealth of experience across various industries, Blessing is also a dynamic event host, known for engaging audiences and creating lasting memories

Keynote Speaker: Sabine Soumare

Sabine Soumare is the Executive Director of the Women Entrepreneurship Knowledge Hub (WEKH) within the Diversity Institute (DI). In this role, she is committed to amplifying the impact of women entrepreneurs across Canada. Collaborating with ten regional WEKH hubs and over 250 partners nationwide, Sabine works to build partnerships, share knowledge, and promote best practices, advancing a more inclusive and supportive entrepreneurship ecosystem for women.

What You’ll Learn:

Media Visibility Strategies: Proven approaches to boost your brand’s recognition.
Storytelling Skills: Techniques to create engaging narratives that connect with audiences.
Personal Branding Essentials: Insights on how to stand out in your industry
Secure your spot today at womenofrubies.com/mvbc4 or find the link in our bio.

Why You Should Attend MVBC 4:

Expert Media Strategies: Proven tactics to enhance your brand’s visibility.
Practical Growth Tools: Actionable insights for business expansion.
Networking Opportunities: Connect with industry leaders and like-minded entrepreneurs.
VIP Perks: Exclusive access to an in-depth class and feature on Women of Rubies.
Global Accessibility: Join from anywhere with lifetime access to valuable content.

Since its inception in August 2023, the Women of Rubies Media Visibility Bootcamp has supported over 300 women and featured more than 30 inspiring speakers. Don’t miss this chance to join an empowering journey and take your brand to new heights!

In Interviews&profile October 25, 2024 By Esther Ijewere

Taiwo Awojoodu: Fashion Designer, Entrepreneur Redefining Style, Shining Star Award Winner

Taiwo Awojoodu is a dedicated fashion designer and serial entrepreneur with a passion for creating versatile and stylish clothing that caters to both men and women. As the founder of TML VENTURE (HOUSE OF TML), Taiwo is committed to offering high-quality, affordable, comfortable, and durable pieces that suit a wide range of styles and tastes.

Versatile Fashion for Everyday and Special Occasions

Taiwo’s expertise spans both everyday wear and custom bridal outfits, ensuring that each design is thoughtfully crafted to make customers look and feel their best. With a keen eye for detail and a deep understanding of fabrics and trends, her collections are a reflection of style, elegance, and individuality. From the selection of materials to the final stitch, each product mirrors Taiwo’s passion for fashion and dedication to craftsmanship, making her brand a standout in the competitive fashion landscape.

Honored with the Sacred Motherhood Women of Rubies Shining Star Award

In recognition of her remarkable contributions and unwavering commitment to excellence, Taiwo Awojoodu was honored with the prestigious Shining Star Award at the maiden edition of the Sacred Motherhood Women of Rubies Shining Star Awards held in May 2024. This accolade, presented by Sacred Motherhood in partnership with Women of Rubies, celebrates Taiwo’s outstanding impact in the fashion industry and her dedication to empowering women through her work.

A Testament to Drive, Creativity, and Vision

Winning this award is a testament to Taiwo’s relentless drive, creativity, and vision as a fashion entrepreneur. Her journey from building a brand to being recognized on such a platform highlights not only her entrepreneurial spirit but also her commitment to making a difference in the fashion world.

Embodying Style, Quality, and Individuality

Whether it’s a chic everyday outfit or a stunning bridal gown, Taiwo Awojoodu’s creations embody style, quality, and individuality, making her a true leader in the fashion industry and a source of inspiration for aspiring designers.

A Fashion Trailblazer with a Lasting Impact

As she continues to expand her brand and influence, Taiwo is set to leave an indelible mark, inspiring many more with her journey and achievements.

In Career Gems August 27, 2024 By Women of Rubies

Balancing Career and Family: Lessons from Canadian Women Leaders

Balancing a successful career with family life is a challenge that many women face, but with the right strategies, it’s possible to thrive in both areas. Canadian women leaders have set remarkable examples of how to achieve

this balance. From embracing flexible work arrangements to prioritizing self-care, these women demonstrate that it is possible to excel in both career and family life.

1. Embrace Flexible Work Arrangements

One of the key strategies for balancing career and family is embracing flexible work arrangements. For instance, Arlene Dickinson, a renowned Canadian businesswoman and star of Dragon’s Den, has spoken openly about the importance of flexibility in her career. She emphasizes how being able to set her own schedule allowed her to attend important family events while managing her business. Flexible work options, whether through remote work or adjustable hours, can provide the freedom to manage both professional and personal responsibilities effectively.

2. Prioritize and Delegate

Another critical aspect of balancing career and family is knowing when to prioritize and delegate. Indira Samarasekera, former President of the University of Alberta, has often shared how she learned the art of delegation. Understanding that she couldn’t do everything herself, she entrusted tasks to her team, freeing up time to focus on both her career and her family. Delegating responsibilities at work and home can help reduce stress and create more time for what truly matters.

3. Set Boundaries and Prioritize Self-Care

Setting boundaries and taking care of oneself is essential for maintaining a healthy work-life balance. Michaëlle Jean, former Governor General of Canada, has been a strong advocate for self-care and setting boundaries. In her demanding role, she ensured that she took time for herself and her family, understanding that personal well-being is crucial for long-term success. Women in leadership positions can learn from her example by carving out time for relaxation and setting clear boundaries between work and personal life.

4. Foster a Supportive Network

Building and maintaining a strong support network is invaluable. Julie Payette, former astronaut and Governor General of Canada, often speaks about the importance of having a reliable support system. Whether it’s family, friends, or professional networks, having people to rely on can make a significant difference in balancing career demands with family life. These networks can offer emotional support, practical help, and advice, making it easier to navigate the complexities of both worlds.

5. Be Unapologetically Ambitious

Finally, Canadian women leaders teach us that it’s okay to be ambitious while managing family responsibilities. Heather Reisman, CEO of Indigo Books and Music, has been an inspiring figure in showing that ambition and family life can coexist. She has built a successful business empire while also being a dedicated mother. Her story encourages women to pursue their career goals unapologetically while also cherishing their family roles.

Balancing a thriving career with a fulfilling family life is undoubtedly challenging, but these Canadian women leaders show us that it is possible. By embracing flexibility, prioritizing and delegating, setting boundaries, fostering a support network, and being unapologetically ambitious, women can achieve harmony between their professional and personal lives.

In self development August 6, 2024 By Esther Ijewere

Erelu Bisi-Adeleye Fayemi Donates N1 Million Empowerment Funds to Women of Rubies

In a remarkable act of generosity, Erelu Bisi-Adeleye Fayemi, former First Lady of Ekiti State, has donated N1 million to Women of Rubies through her Wrapper Network Initiative of the Above Whispers Foundation. This donation is aimed at providing support and relief to women facing challenges.

Erelu Bisi Fayemi’s generous contribution underscores her lifelong commitment to feminist activism and women’s empowerment. As a Gender and Development Specialist, Policy Advocate, and Social Sector expert, Erelu Bisi has made significant strides in advancing gender equality and social justice. She has co-founded the African Women’s Development Fund (AWDF), led the African Women’s Leadership Institute (AWLI), and has been a pivotal force in enacting critical laws to protect women’s rights in Nigeria.

The Wrapper Network, established in October 2019, symbolizes solidarity, unity, love, protection, and care. Erelu Bisi Fayemi initiated this network to provide modest yet impactful support to women in need. Her motivation stems from a desire to empower women through small contributions that can make a significant difference in their lives.

“A lot of women need help with modest contributions that could make all the difference. That is why I decided to start The Wrapper Network, for women who need a wrapper and for women who are prepared to give wrappers to other sisters. I hope that the sisters who will benefit can go on to bless other sisters with a wrapper when things are good for them,” said Erelu Bisi Fayemi.

This marks the third time Erelu Bisi Fayemi has donated to Women of Rubies, further solidifying her commitment to our cause. “We are incredibly grateful for Erelu Bisi Fayemi’s continued support. Her generosity has significantly impacted our ability to assist women in need,” said Esther Ijewere, Founder of Women of Rubies Inc & Rubies Ink Initiative for Women and Children.

The Women of Rubies team will disburse the funds, ensuring the donation reaches the most vulnerable and needy women.

About Women of Rubies

Women of Rubies is a platform dedicated to celebrating and empowering women. Through various initiatives, including media strategy consulting, public relations services, advocacy programs, workshops and training, and campaign management, Women of Rubies aims to inspire and uplift women globally.

About Erelu Bisi-Adeleye Fayemi

Erelu Bisi-Adeleye Fayemi is a distinguished feminist activist, gender and development specialist, policy advocate, and social sector expert. With decades of experience and numerous accolades to her name, she has been a formidable force in advancing women’s rights and social justice across Africa and beyond. Her journey from academia to global advocacy showcases her relentless dedication to gender equality and empowerment.

In Interviews&profile May 20, 2024 By Esther Ijewere

Sacredmotherhood Celebrates Exceptional Mothers at M.O.M. 3.0 Conference

A Sacredmotherhood is thrilled to announce the successful conclusion of the “Mom On Mission: Your Light Has Come, M.O.M. 3.0” Conference, held on Saturday, May 11, 2024, from 10 am to 1 pm at C Banquets, located at 300 City Centre Dr, 12th floor, Mississauga, ON L5B 3C1. This inspiring event brought together mothers from all walks of life to honor and celebrate their exceptional contributions to nurturing families and communities.

The conference featured insightful workshops, inspirational keynotes, and moments of reflection and worship, led by esteemed speakers Oyin Isaac, founder of A Sacredmotherhood; Tolulope Adejumo, Dere Akindoju, Dammy Aromiwura, Ally Yao, Elmien de Wet, and Adeola Abiodun. Attendees engaged in thought-provoking discussions received uplifting messages and found opportunities for spiritual growth and empowerment.

A highlight of the event was the presentation of the prestigious Shining Star Award, supported by Women of Rubies, to recognize a mother who exemplifies resilience, compassion, and dedication. We are delighted to announce that the winner of this year’s Shining Star Award is Taiwo Awojoodu.

Taiwo Awojoodu’s recognition as the Shining Star Award recipient includes extensive publicity over a three-month period, a feature on Women of Rubies’ blogpost, pinned to the Inspiration segment for two weeks, a pinned post of the feature on their social media pages for one week, event/product promotion on their Facebook page monthly for three months, and a live interview session with Women of Rubies’ founder Esther Ijewere on Facebook.

“This partnership with Women of Rubies underscores our shared commitment to uplifting and honoring mothers,” says Oyin Isaac, founder of A Sacredmotherhood. “We believe that every mother deserves recognition for her selfless love and devotion.”

Esther Ijewere, founder of Women of Rubies, adds, “We are excited to collaborate with A Sacredmotherhood to celebrate the strength and resilience of mothers. The Shining Star Award is our way of honoring their invaluable contributions to society.”

The M.O.M. 3.0 Conference successfully brought together mothers for a day of empowerment, reflection, and celebration, reinforcing the divine essence of motherhood and honoring the shining stars among us.

For further information or inquiries, please contact Oyin Isaac at 647-704-6804 or via Instagram: @_sacredmotherhood.

See more photos below;

In Editor's Choice May 3, 2024 By Women of Rubies

Sacredmotherhood and Women of Rubies Partner to Present Shining Star Award at M.O.M 3.0 Conference

Sacredmotherhood and Women of Rubies are thrilled to announce their partnership to present the prestigious Shining Star Award at the upcoming “Mom On Mission: Your Light Has Come, M.O.M. 3.0” Conference. This collaborative effort aims to honor and celebrate the exceptional contributions of mothers and their unwavering commitment to nurturing families and communities.

Scheduled to take place on Saturday, May 11, 2024, from 10 am to 1 pm, at C Banquets, located at 300 City Centre Dr, 12th floor, Mississauga, ON L5B 3C1, the M.O.M 3.0 Conference promises to be an inspiring and empowering event for mothers from all walks of life.

The conference will feature insightful workshops, inspirational keynotes, and moments of reflection and worship, led by esteemed speakers Oyin Isaac, founder of Sacredmotherhood; Tolulope Adejumo, Dere Akindoju, Dammy Aromiwura, Ally Yao, Elmien de Wet, and Adeola Abiodun. Attendees can expect thought-provoking discussions, uplifting messages, and opportunities for spiritual growth and empowerment.

In addition to the enriching sessions, Sacredmotherhood and Women of Rubies will jointly present the Shining Star Award to a deserving mother who exemplifies resilience, compassion, and dedication. The award recipient will receive extensive publicity over a three-month period, including a feature on Women of Rubies’ blogpost, pinned to the Inspiration segment for two weeks, a pinned post of the feature on their social media pages for one week, event/product promotion on their Facebook page monthly for three months, and a live interview session with Women of Rubies’ founder Esther Ijewere on Facebook.

“This partnership with Women of Rubies underscores our shared commitment to uplifting and honoring mothers,” says Oyin Isaac, founder of Sacredmotherhood. “We believe that every mother deserves recognition for her selfless love and devotion.”

Esther Ijewere, founder of Women of Rubies, adds, “We are excited to collaborate with Sacredmotherhood to celebrate the strength and resilience of mothers. The Shining Star Award is our way of honoring their invaluable contributions to society.”

Registration for the M.O.M 3.0 Conference is now open, and attendees can reserve their spot on the official event website. Join us as we come together to celebrate the divine essence of motherhood and honor the shining stars among us.

To nominate yourself or someone you know for the Shining Star Award, send an email to oyin@sacredmotherhood.com

For inquiries or further information, please, contact Oyin Isaac at 6477046804 or via Instgaram: @_sacredmotherhood

In Career Gems April 9, 2024 By Women of Rubies

5 Effective Ways to Tell Your Brand Story: Insights From Damilola Ajibade’s Session At The MVBC 3.0

Amidst the deluge of content and the clamor of brands seeking attention, storytelling has risen as a potent instrument for businesses to forge profound connections with their audience. During the Women of Rubies Media Visibility BootCamp’s second day, Damilola Ajibade, the visionary behind The Journey Amplified, took the stage to illuminate the profound impact of storytelling. Leveraging her own immigrant journey, Ajibade imparted priceless wisdom on crafting narratives that deeply resonate with your audience. Here are five key strategies she delineated for narrating your brand’s story:

Embrace Authenticity

Authenticity lies at the heart of any compelling brand story. Ajibade emphasized the importance of being genuine and transparent in sharing your journey. Authenticity not only builds trust with your audience but also sets you apart from competitors. By sharing the highs and lows of your journey, you humanize your brand and create a deeper connection with your audience.

Damilola Ajibade, Founder, The Journey Amplified

Find Your Unique Voice

Every brand has a unique voice that sets it apart. She encouraged participants to identify their brand’s voice and tone, whether it’s humorous, inspirational, or informative. Your voice should reflect your brand’s personality and resonate with your target audience. Consistency in tone across all communication channels helps reinforce your brand identity and fosters brand recognition.

Focus on Emotion

Storytelling is a powerful way to evoke emotions and create memorable experiences for your audience. Damilola emphasized the importance of tapping into emotions such as empathy, joy, or nostalgia to make your brand story resonate. By infusing emotion into your narrative, you can captivate your audience’s attention and leave a lasting impression.

Showcase Your Values

Your brand story should reflect your core values and beliefs. She

highlighted the significance of aligning your narrative with your brand’s mission and values. Whether it’s a commitment to sustainability, diversity, or social responsibility, integrating your values into your story can foster a sense of connection with like-minded consumers who share your ideals.

Engage with Visual Storytelling

Visual storytelling is a powerful way to enhance your brand narrative and captivate your audience’s attention. Ajibade stressed the importance of leveraging visual elements such as photos, videos, and graphics to complement your storytelling efforts. Visual content not only grabs attention but also conveys your brand story more compellingly and memorably.

In conclusion, storytelling is an essential tool for brands looking to connect with their audience on a deeper level. By embracing authenticity, finding your unique voice, focusing on emotion, showcasing your values, and engaging with visual storytelling, you can effectively tell your brand story and create meaningful connections with your audience. As Damilola Ajibade aptly demonstrated, your brand story has the power to inspire, resonate, and leave a lasting impact.

Connect with Damilola via her Instagram platform here and here to learn more about her work;

In Editor's Choice April 8, 2024 By Women of Rubies

Highlights from the Women of Rubies Media Visibility BootCamp 3.0

On April 6th and 7th, a dynamic two-day event packed with inspiration and insights unfolded as the Women of Rubies Media Visibility BootCamp took participants on a journey of empowerment and education. Hosted via Zoom, this virtual gathering brought together women from diverse backgrounds, eager to elevate their brands and amplify their voices in the media landscape.

Day 1: Setting the Stage for Success

Highlights from the Women of Rubies Media Visibility BootCamp — Patricia Bebia Mawa, Vice President, Afroglobal TV

The excitement was palpable on April 6th as Patricia Bebeia Mawa, the keynote speaker, shared her remarkable journey of building the largest Black-owned media outfit in Canada. With Afroglobal and Silvertrust Media, she charted a path of consistency, clear goals, and unwavering focus. Her message resonated deeply with attendees, setting the tone for the transformative day ahead.

Women of Rubies Media Visibility BootCamp — Ruth Aliu, Founder, Techity Consulting

Ruth Aliu, founder of Techity Consulting, delved into the critical realm of cybersecurity and digital presence. She emphasized the importance of safeguarding one’s online assets and leveraging the right platforms to enhance brand visibility.

Councillor Cheraldean Duhaney, the first Black woman to hold her position in the Town of West Gwillimbury, inspired participants to claim their seats at the table and persevere in the face of challenges.

Career coach Chekwube Uchea captivated the audience with her personal narrative of career transition, offering a roadmap for those seeking to navigate their professional journeys. Through candid reflections and practical advice, Uchea underscored the transformative power of self-investment, urging participants to prioritize their personal and professional development.

In another enlightening session, Erica Effah, a Toronto-based content marketing guru, shared her expertise on crafting effective content strategies and fostering community engagement. With a wealth of industry experience, Effah offered invaluable insights into the nuances of content creation and distribution, highlighting the importance of authenticity and audience engagement. Her actionable tips and strategies provided attendees with the tools they need to leverage content as a powerful tool for brand growth and community building.

Furthermore, relationship coach Chiddie Anyasodo delved into the critical role of nurturing healthy relationships for both personal and professional growth. Through her engaging presentation, Anyasodo emphasized the interconnectedness of relationships and success, underscoring the importance of fostering meaningful connections in both professional and personal spheres. Her insights served as a reminder that cultivating strong relationships is not only essential for professional advancement but also integral to overall well-being and fulfillment. Attendees left the session equipped with practical strategies for cultivating and maintaining healthy relationships, poised to thrive in both their personal and professional lives.

Nike-Kay Okunubi of Niki Kay Clothing shared her expertise in fashion and encouraged women to embrace their unique style.

The day concluded on April 6th with heartfelt gratitude from Esther Ijewere, the founder of Women of Rubies, who expressed appreciation for the speakers and sponsors who made the event possible.

Day 2: Empowering Through Storytelling and Financial Education

Day 2, which unfolded on April 7th, began with an inspiring session led by Damilola Ajibade, who shared her compelling immigrant experience. Through the lens of her own journey, Ajibade illuminated the transformative power of storytelling, particularly through the medium of photography. Her narrative underscored the importance of embracing one’s unique background and experiences as a catalyst for personal and professional growth.

Following Ajibade’s impactful session, financial educator Katrice Justice took the virtual stage to impart crucial insights on financial literacy for business owners. With a focus on practical financial management techniques, Justice emphasized the importance of understanding cash flow, budgeting, and strategic financial planning. Her guidance provided attendees with actionable steps to strengthen their financial foundations and support long-term business success.

Fola Adegoke, Founder, Winfinite Consulting

As the day progressed, cybersecurity expert Fola Adegoke delivered a compelling message urging women to break barriers and explore opportunities in traditionally male-dominated sectors. Drawing from her own expertise, Adegoke highlighted the critical need for gender diversity in fields such as cybersecurity. She emphasized the value of women’s perspectives and contributions in shaping innovative solutions and driving industry progress. Through her empowering words, Adegoke encouraged women to embrace their potential as trailblazers and catalysts for change in traditionally underrepresented domains.

Esther Ijewere urged participants to leverage the knowledge gained to propel their brands forward and invited them to join the Rubies Collective community for continued support and resources. Emcees Ejiro Osakede and Oluwatoyn Ogunade kept the energy high throughout the sessions on April 7th, ensuring an engaging and empowering experience for all.

Participant Feedback:

Attendees raved about the wealth of knowledge and inspiration gained from the BootCamp. Many praised the diverse lineup of speakers and the practical advice shared, expressing eagerness to implement newfound strategies in their professional endeavors. The sense of community and support fostered throughout the event left a lasting impact, empowering women to strive for success and visibility in the media industry.

In conclusion, the Women of Rubies Media Visibility BootCamp on April 6th and 7th proved to be a transformative experience, equipping women with the tools and confidence to make their mark in the media landscape.

As we celebrate the achievements of these trailblazing women, let us continue to support and uplift one another on the journey toward gender equality and empowerment.

Stay Tuned:

For those who missed out or want to revisit the enlightening sessions, the BootCamp replay will soon be made available via womenofrubies.com/mvbc3.

In Career Gems March 24, 2024 By Women of Rubies

5 Ways to Build and Sustain Your Brand

Amidst the ever-changing landscape of business, the sustainability of a brand stands as a linchpin for enduring success. For women entrepreneurs and leaders, the journey toward building a sustainable brand extends far beyond mere profitability. It embodies the aspiration to forge lasting impacts, nurture meaningful relationships, and catalyze positive societal transformations. Here at Women of Rubies, we are steadfast in our commitment to empowering women, not only to construct thriving brands but also to effect tangible change on a global scale.

Here are 5 ways to build and sustain your brand, including leveraging media visibility;

Building a Strong Foundation

The journey towards brand sustainability begins with laying a strong foundation. At Women of Rubies, we provide women with the tools, resources, and support they need to establish a solid groundwork for their brands. From strategic planning to market research and brand positioning, we guide women through every step of the branding process, ensuring that their businesses are built on a strong and resilient foundation.

Authenticity and Integrity

In a world where authenticity is increasingly valued, maintaining integrity is essential for brand sustainability. At Women of Rubies, we emphasize the importance of staying true to oneself and one’s values in all aspects of branding. Whether it’s in the products and services offered or the messaging and communication strategies employed, authenticity and integrity are at the core of sustainable branding.

Community and Collaboration

Building a sustainable brand is not a solitary endeavor; it requires the support and collaboration of a strong community. At Women of Rubies, we foster a supportive and inclusive community where women can connect, collaborate, and uplift one another. Through networking events, workshops, and mentorship programs, we provide women with opportunities to learn from each other, share experiences, and collaborate on projects that drive positive change.

Embracing Innovation and Adaptability

In today’s fast-paced world, innovation and adaptability are key drivers of brand sustainability. At Women of Rubies, we encourage women to embrace innovation and stay ahead of the curve in their respective industries. Whether it’s adopting new technologies, exploring creative marketing strategies, or adapting to changing consumer preferences, we empower women to innovate and evolve their brands to meet the demands of a dynamic marketplace.

Social Impact and Corporate Responsibility

True brand sustainability goes beyond financial success; it encompasses social impact and corporate responsibility. At Women of Rubies, we encourage women to use their brands as vehicles for social change and philanthropy. Whether it’s through sustainable business practices, community outreach programs, or partnerships with social causes, we empower women to make a positive impact on the world and leave a lasting legacy.

Conclusion

At Women of Rubies, we believe that every woman has the potential to build a sustainable brand that not only thrives in the marketplace but also makes a meaningful difference in the world. By providing women with the tools, resources, and support they need to succeed, we empower them to create brands that are not only financially successful but also socially impactful and culturally relevant. Together, we can build a future where women-led brands are at the forefront of positive change and innovation.

Join Women of Rubies today and embark on a journey towards building a sustainable brand that leaves a lasting legacy.

In Career Gems March 24, 2024 By Women of Rubies

Celebrating 10 Black Women Who Have Sustained Their Brands Through Media Visibility

In a world where media visibility holds immense power, Black women are rising to the forefront, shaping narratives, and leaving an indelible mark on the global stage. From the USA, Ghana, Nigeria, Kenya, Zimbabwe and Uganda to Canada, these remarkable women have leveraged their platforms to sustain their brands while inspiring countless others along the way. Let’s celebrate their achievements and the impact they’ve made across continents.

Oprah Winfrey (United States)

A pioneer in media and philanthropy, Oprah Winfrey‘s influence knows no bounds. From her groundbreaking talk show to her multimedia empire, Oprah has used her platform to uplift and empower millions worldwide. Her commitment to authenticity, empathy, and social change has cemented her as one of the most influential figures in modern media history.

Chimamanda Ngozi Adichie (Nigeria)

Renowned for her thought-provoking writing, Chimamanda Ngozi Adichie has become a literary icon. Her novels, including “Half of a Yellow Sun” and “Americanah,” explore themes of identity, feminism, and cultural heritage. Through her TED Talks and essays, Adichie continues to spark vital conversations on race, gender, and representation.

Naomi Osaka (Japan/Haiti)

With her exceptional talent and unwavering advocacy, Naomi Osaka has transcended the world of tennis. Born in Japan to a Haitian father, Osaka has used her platform to amplify important issues, from racial injustice to mental health awareness. Her courage and resilience inspire a new generation of athletes and activists alike.

Danai Gurira (Zimbabwe/United States)

Best known for her roles on stage and screen, Danai Gurira is a force to be reckoned with. From her portrayal of Michonne in “The Walking Dead” to her award-winning play “Eclipsed,” Gurira’s work highlights diverse narratives and complex characters. As a playwright, actress, and activist, she continues to break barriers and inspire audiences worldwide.

Thando Hopa (South Africa)

Thando Hopa‘s presence in the fashion industry is both groundbreaking and inspiring. As the first woman with albinism to grace the cover of Vogue, Hopa challenges beauty standards and promotes inclusivity. Her work as a model and lawyer advocates for representation and diversity, empowering others to embrace their uniqueness.

Joselyn Dumas (Ghana)

Joselyn Dumas has made a significant impact on Ghana’s entertainment industry through her versatility as an actress, TV host, and media personality. With appearances in numerous Ghanaian and Nollywood films, as well as hosting popular television programs, Dumas has maintained a strong presence in the media landscape. Her authenticity, charisma, and dedication to her craft have earned her a loyal following and established her as a prominent figure in Ghanaian media.

Leïla Slimani (France/Morocco)

Leïla Slimani’s impact on global literature cannot be overstated. The French-Moroccan author has garnered international acclaim for her thought-provoking novels exploring social and cultural issues. Slimani’s work challenges conventions and pushes boundaries, sparking essential conversations about race, class, and gender dynamics in contemporary society.

Caroline Mutoko (Kenya)

Caroline Mutoko is a prominent media personality in Kenya, known for her work as a radio presenter, TV host, and social commentator. With her bold and outspoken style, Mutoko has sustained her brand through consistent visibility in the media landscape. She has used her platform to advocate for social issues, challenge stereotypes, and empower women in Kenya. Mutoko’s influence extends beyond traditional media, as she is also active on social media platforms, where she engages with her audience on a wide range of topics. Her impactful presence in Kenyan media has earned her recognition and respect as a leading voice in the country.

Trey Anthony (Canada)

Playwright, author, and television producer Trey Anthony is a trailblazer in Canadian media. Best known for her groundbreaking play “da Kink in my Hair” and her work on the television series “Da Kink in my Hair” and “How Black Mothers Say I Love You,” Anthony’s storytelling celebrates the complexities of Black Canadian identity. Her contributions to Canadian theatre and television have paved the way for greater diversity and representation in media.

Flavia Tumusiime (Uganda)

Flavia Tumusiime is a prominent media personality in Uganda, known for her work as a radio presenter, TV host, actress, and entrepreneur. With her engaging personality and versatile talent, Tumusiime has sustained her brand through consistent visibility in the media industry. She has hosted various popular TV and radio shows, showcasing her skills as a presenter and entertainer. Additionally, Tumusiime is actively involved in entrepreneurship, with ventures in the fashion and beauty industry. Her influence extends beyond media, as she also uses her platform to advocate for social causes and empower youth in Uganda. Tumusiime’s dedication to her craft and her commitment to making a positive impact have earned her recognition and admiration in her home country and beyond.

These ten Black women from diverse backgrounds and disciplines exemplify the transformative power of media visibility in sustaining personal and professional brands. Through their creativity, resilience, and unwavering dedication to their craft, they continue to inspire and empower others to make their voices heard on the world stage.

In conclusion, the stories of these remarkable women underscore the power of media visibility in shaping personal brands and driving positive change. At Women of Rubies, we recognize this potential. Join our upcoming media visibility bootcamp to learn how to leverage media platforms effectively and amplify your impact. Register here and shape the future with us.

Let us celebrate and uplift these trailblazers as they pave the way for greater representation, diversity, and inclusivity in media and beyond.

With love and solidarity,

women of rubies