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Building a sustainable business is a journey that requires careful planning, persistence, and the ability to adapt to changing market conditions. For women entrepreneurs, the road to success may come with unique challenges, but the rewards of creating a thriving business that lasts for years are well worth the effort. Here’s a step-by-step guide on how to build a sustainable business and ensure long-term success.

1. Start with a Clear Vision and Purpose

A strong business foundation begins with a clear vision and purpose. As a woman entrepreneur, it’s essential to define what your business stands for and how it contributes to the world. Ask yourself:

  • What problem does your product or service solve?
  • How does your business align with your personal values and goals?
  • Who is your target market, and how can you serve them better than anyone else?

A well-defined vision will guide your decisions, help you stay focused, and motivate you through tough times.

2. Conduct Thorough Market Research

Before diving into business operations, it’s important to understand your market. Research is key to identifying trends, opportunities, and potential gaps in the market that your business can fill. This is especially important for women entrepreneurs who may face competition in male-dominated industries.

Ask yourself:

  • Who are your competitors, and what are they doing well?
  • What are the unique needs of your target audience?
  • What can you offer that will set you apart from the competition?

Market research will provide valuable insights and help you refine your business model.

3. Create a Solid Business Plan

A business plan acts as a roadmap for your venture. It outlines your goals, strategies, financial projections, and growth plans. A solid business plan is essential for attracting investors, securing loans, and staying on track as you grow. Your business plan should include:

  • Executive summary: A brief overview of your business.
  • Business description: What your business does and its market position.
  • Market analysis: An overview of industry trends, competitors, and target market.
  • Marketing and sales strategies: How you plan to attract and retain customers.
  • Financial projections: Expected income, expenses, and profitability.

Your business plan will evolve as your business grows, but it’s an essential starting point.

4. Focus on Building Strong Relationships

Networking and building relationships with other business owners, customers, and mentors is crucial. As a woman entrepreneur, forming a support network of like-minded individuals can provide invaluable advice, opportunities, and moral support. Here’s how to build meaningful relationships:

  • Attend networking events, both online and offline, to connect with other entrepreneurs.
  • Join industry-specific groups and communities to share ideas and resources.
  • Find a mentor who can guide you through challenges and offer insights based on experience.

Strong relationships will not only help your business thrive but also create a sense of community that fosters growth and collaboration.

5. Manage Your Finances Wisely

Financial management is at the core of building a sustainable business. Many women entrepreneurs struggle with securing funding or managing their finances effectively, but with the right tools and strategies, you can ensure long-term profitability. Consider the following tips:

  • Create a budget and track your expenses to ensure you’re staying within your financial limits.
  • Build an emergency fund to cover unexpected costs.
  • Seek out funding options such as grants, loans, and investors, but ensure you understand the terms and risks.
  • Regularly review your financial statements to monitor cash flow and profitability.

Responsible financial management will keep your business afloat and ensure its sustainability in the long run.

6. Adapt to Market Changes and Embrace Innovation

The business world is constantly evolving, and it’s crucial to stay ahead of the curve. As a female entrepreneur, you need to be flexible and open to change, whether that means adapting your products, services, or business model. Stay informed about industry trends, new technologies, and customer preferences to keep your business relevant.

Here are a few ways to embrace innovation:

  • Invest in technology to streamline operations and improve efficiency.
  • Continuously seek customer feedback to improve your offerings.
  • Be open to pivoting your business model if needed to stay competitive.

By staying adaptable and forward-thinking, you’ll ensure that your business remains viable and ready to tackle future challenges.

7. Prioritize Work-Life Balance

Sustaining a successful business is not just about financial growth—it’s also about personal well-being. Women entrepreneurs often face the challenge of balancing their business responsibilities with personal life, which can lead to burnout if not managed carefully.

To maintain a healthy work-life balance:

  • Set clear boundaries between work and personal time.
  • Delegate tasks when possible to avoid overwhelming yourself.
  • Take time for self-care, whether it’s through exercise, hobbies, or spending quality time with loved ones.

Taking care of yourself will ensure that you remain energized, focused, and able to lead your business with clarity.

Conclusion

Building a sustainable business as a woman entrepreneur requires dedication, resilience, and a strategic approach. By starting with a clear vision, conducting market research, creating a solid business plan, and managing finances wisely, you can set a strong foundation for long-term success. Remember to network, stay adaptable, and prioritize your well-being to ensure your business continues to thrive for years to come.

At Women of Rubies, we are committed to empowering women entrepreneurs by providing the tools, resources, and support needed to build sustainable businesses that make a lasting impact. Keep striving, and together, we can create a future of limitless possibilities.

myEKI Marketplace, a leading hub for local and global commerce, has joined the Women of Rubies Media Visibility BootCamp as a sponsor, reinforcing its commitment to empowering women in business and media.

The BootCamp, organized by Women of Rubies, is designed to equip women with essential skills to amplify their personal and professional brands through media exposure and strategic storytelling. The program will feature expert-led sessions on media strategy, public relations, and maximizing visibility in today’s competitive landscape.

Known as the #1 Largest Hub for Local & Global Commerce, myEKI Marketplace serves vendors, riders, shippers, and customers, offering a one-stop platform for everything from vendor listings to international shipping and classified ads. Their sponsorship of this impactful initiative highlights their dedication to community development and fostering opportunities for women to thrive.

myEKI Market place

“We are excited to have myEKI Marketplace on board as a sponsor for the Media Visibility BootCamp,” said Esther Ijewere, Founder of Women of Rubies. “This partnership is a celebration of shared values—empowerment, innovation, and the belief in the transformative power of visibility. With myEKI’s support, we’re creating a platform for women to amplify their voices and create lasting impact.”

myEKI Marketplace’s sponsorship also includes a special campaign, giving women the opportunity to win tickets to the BootCamp. This initiative not only supports women’s participation but also encourages a wider audience to engage with the mission of Women of Rubies.

“At myEKI, we understand the importance of visibility in driving success,” said [Spokesperson Name, Title]. “We are proud to sponsor the Media Visibility BootCamp and support women who are breaking barriers and redefining industries.”

About myEKI Marketplace

myEKI Marketplace is a full-service platform designed to meet the diverse needs of local and global users. From vendor listings and local deliveries to international shipping and classified ads, myEKI integrates these features into a seamless, user-friendly experience.

For updates on the BootCamp and details on how to win tickets, follow myEKI Marketplace and Women of Rubies on social media.

myEKI Market place

Veronica Oluwatoyin Oyewumi, CEO of VeragoldO, has built a successful gold business that spans two continents. With roots in Nigeria and a new life in Canada, Veronica has turned her passion for gold into a thriving brand, offering high-quality 18-karat Italian gold. Her journey is one of resilience, education, and dedication—a story that reflects the hard work and vision she brings to VeragoldO.

Early Life in Kaduna: Laying the Foundation for a Business Career

Veronica’s story began in Kaduna, Nigeria, where she was born and raised. She completed her primary and secondary education in Kaduna before pursuing higher education at Kaduna Polytechnic, earning OND and HND degrees in Marketing by 2010. She furthered her studies at Lagos State University (LASU), obtaining a degree in Business Administration in 2014. Her love for business and learning set the stage for her career.

Balancing a Corporate Career and Continued Education

Alongside her education, Veronica built a decade-long career with GT Bank, where she honed her skills in a professional environment. Not one to rest on her laurels, she pursued a Master’s degree in Marketing from Ladoke Akintola University in 2015. This blend of work experience and education equipped her with a strong foundation for future ventures.

Gold Trading: Learning from Family and Building Expertise

Gold trading runs in Veronica’s family—she learned the business from her mother, who was a successful gold trader. Inspired by her mother’s expertise, Veronica began buying and selling gold and clothing while balancing her career and studies. These early experiences laid the groundwork for her eventual business, VeragoldO.

A New Chapter in Canada

In 2018, Veronica relocated to Montreal, Canada, where she began working as a Personal Support Worker (PSW). Over the past five years, she has served in this role and volunteered for a year at a local food bank, reflecting her commitment to community and compassion.

Founding VeragoldO in Canada

Veronica launched VeragoldO in 2019, bringing her gold trading experience from Nigeria to a new market in Canada. VeragoldO specializes in 18-karat Italian gold, aiming to make high-quality gold accessible and create opportunities for others to become wholesalers. Her brand’s mission is to help clients invest in gold, a valuable asset that appreciates over time.

Why Gold? The Value of a Timeless Investment

At VeragoldO, gold is seen not only as jewelry but as a lasting investment. Gold remains one of the few assets that consistently appreciates, making it an ideal choice for those looking to secure their financial future. Veronica has crafted her business model to emphasize this value, encouraging clients to view gold as a “money-back” investment.

Connect with VeragoldO

Veronica’s journey from Kaduna to Canada reflects her commitment to quality, growth, and community. VeragoldO continues to grow as a brand, with Veronica’s passion and dedication driving its success. Whether you’re looking to purchase quality gold or explore wholesale opportunities, VeragoldO is ready to serve.

Itohan Asibor is the visionary Founder and Director of Bluberry Confectioneries, a leading premium cake and dessert company that has established a competitive edge in Nigeria and Canada. What started from the humble beginnings of her kitchen table has blossomed into a global enterprise, defying the predictable odds of business failure within the first five years—thrice in a row.

Building a Global Enterprise

Under Itohan’s leadership, Bluberry Confectioneries has grown into more than just a business; it has become a symbol of success and resilience in the baking industry. Through her strategic vision and dedication, Itohan has not only built a thriving company but has also become an employer of talent, a change driver, and a leading voice in her field. Her influence extends beyond her immediate business as she shares her expertise at conferences and events, inspiring others in the baking and entrepreneurship communities.

The Cake Faculty: Empowering Bakers Worldwide

In addition to her entrepreneurial success, Itohan founded THE CAKE FACULTY, a learning institute dedicated to training, mentoring, and coaching both existing and aspiring bakers. Her goal is to help others build successful cake businesses, drawing on her extensive experience in entrepreneurship, management, and executive leadership. Itohan’s commitment to empowering others has earned her a mentorship position with the prestigious Cherie Blair Foundation for Women in Business, UK.

Academic and Professional Background

Itohan holds a Bachelor’s degree in Pharmacy from the University of Benin, Nigeria, and serves as a director at Antigua Pharmacies Nigeria Ltd. Her thirst for knowledge and professional development is evident in her academic and professional journey. She is an alumna of FATE Foundation, EDC of Pan African University, and a recipient of the prestigious Goldman Sachs 10,000 Women Scholarship.

Continuous Learning and Mastery

Never one to rest on her laurels, Itohan is committed to continuous learning and professional development. She has trained with world-class confectionery artists such as Ron Ben Israel, Buddy Valastro (Cake Boss), and Siku Adewuyi. Her expertise is further recognized through her certification as a PME Master Baker (United Kingdom) and her role as a sugarcraft tutor. She is a full member of esteemed professional bodies, including The Pharmaceutical Society of Nigeria, The International Federation of Pharmacists, and the International Cake Exploration Society.

Itohan Asibor

Giving Back to the Community

Beyond her business achievements, Itohan finds a greater purpose in giving back to humanity. She dedicates a significant portion of her time to teaching, mentoring, and coaching the younger generation on entrepreneurship, self-development, and living a purpose-driven life. Her work in this area reflects her belief that true success lies not just in personal achievements but in the ability to inspire and uplift others.

Itohan Asibor’s journey is a testament to her resilience, vision, and unwavering commitment to excellence. As she continues to make strides in the confectionery industry and beyond, her legacy as a mentor, leader, and visionary entrepreneur continues to inspire those who follow in her footsteps.

Building a strong personal brand is essential for success in today’s competitive business world, especially for women striving to make their mark. Your personal brand not only reflects your expertise and values but also influences how others perceive and trust you. Here are key strategies to help you craft and maintain a compelling personal brand as a woman in business:

1. Define Your Unique Value Proposition

Begin by identifying what sets you apart from others in your field. What skills, experiences, and qualities make you uniquely qualified? Your unique value proposition (UVP) forms the foundation of your personal brand and should be clear and compelling.

2. Clarify Your Target Audience

Understand who you want to reach with your personal brand. Are you targeting potential clients, employers, industry peers, or a specific demographic? Tailor your brand message and communication style to resonate with your target audience’s needs and preferences.

3. Establish a Consistent Online Presence

Craft a professional and cohesive online presence across platforms like LinkedIn, Twitter, and your personal website or blog. Optimize your profiles with a professional photo, a succinct bio highlighting your expertise and achievements, and regular updates that showcase your knowledge and engagement in your industry.

4. Demonstrate Thought Leadership

Position yourself as a thought leader by sharing valuable insights, opinions, and industry trends through blogs, articles, webinars, and speaking engagements. Consistently create and curate content that showcases your expertise and demonstrates your commitment to staying at the forefront of your field.

5. Cultivate Authentic Relationships

Build genuine connections with others in your industry through networking events, professional associations, and online communities. Engage in meaningful conversations, offer support and mentorship, and seek opportunities to collaborate with others who align with your personal brand values.

Conclusion

Building a strong personal brand as a woman in business requires clarity, consistency, and authenticity. By defining your unique value proposition, clarifying your target audience, maintaining a consistent online presence, demonstrating thought leadership, and cultivating authentic relationships, you can establish a compelling personal brand that enhances your professional reputation and opens doors to new opportunities.

Empower yourself with these strategies and watch your personal brand flourish in the competitive landscape of business. Your brand is your story—shape it intentionally and let it reflect your journey, values, and aspirations.

Women in the professional world often face unique challenges that demand resilience, creativity, and strategic thinking. From breaking into male-dominated industries and balancing work-life commitments to advocating for equal pay, women can overcome these obstacles by implementing effective strategies. Here are the top 10 strategies for women to overcome career challenges and achieve professional growth.

1. Embrace Continuous Learning

The professional landscape is constantly evolving. To stay ahead, it’s crucial to invest in continuous learning. This could mean enrolling in online courses, attending workshops, or obtaining certifications in your field. Keeping your skills updated not only enhances your expertise but also boosts your confidence in navigating career challenges.

2. Build a Strong Support Network

Surround yourself with mentors, peers, and allies who can provide guidance, support, and constructive feedback. A strong support network can offer invaluable advice, open doors to new opportunities, and provide the encouragement needed to persevere through difficult times.

3. Set Clear Career Goals

Having a clear vision of your career aspirations helps in creating a focused path. Set short-term and long-term goals and develop a strategic plan to achieve them. Regularly review and adjust your goals to ensure you remain on track and motivated.

4. Develop Negotiation Skills

Negotiation is a critical skill, especially when it comes to salary discussions, promotions, and project opportunities. Practice and refine your negotiation skills to confidently advocate for your worth and secure the resources and recognition you deserve.

5. Seek Out Mentorship

Mentorship can play a pivotal role in career advancement. Seek out mentors who have experience and insights in your industry. They can offer guidance, share valuable knowledge, and help you navigate complex career decisions.

6. Cultivate Resilience

Resilience is the ability to bounce back from setbacks and persist in the face of adversity. Cultivate resilience by maintaining a positive mindset, learning from failures, and viewing challenges as opportunities for growth. This mindset will empower you to tackle obstacles head-on.

7. Enhance Your Personal Brand

Your personal brand is how you present yourself to the world. It encompasses your skills, values, and professional presence. Enhance your personal brand by showcasing your achievements, building a strong online presence, and consistently demonstrating your expertise and professionalism.

8. Advocate for Yourself

Don’t wait for others to recognize your accomplishments. Be proactive in advocating for yourself. Highlight your achievements, share your ideas, and express your career aspirations to your supervisors and peers. Self-advocacy is essential for career growth and recognition.

9. Balance Work and Personal Life

Achieving a healthy work-life balance is crucial for long-term success and well-being. Set boundaries, prioritize tasks, and make time for activities that recharge you. A balanced life helps you maintain focus, productivity, and overall happiness.

10. Stay Informed and Connected

Stay informed about industry trends, company developments, and potential career opportunities. Join professional associations, attend industry conferences, and engage with thought leaders in your field. Staying connected ensures you remain relevant and aware of the latest advancements.

Conclusion

Overcoming career challenges requires a proactive and strategic approach. By embracing continuous learning, building a support network, setting clear goals, developing negotiation skills, seeking mentorship, cultivating resilience, enhancing your personal brand, advocating for yourself, balancing work and personal life, and staying informed and connected, women can navigate their careers with confidence and achieve their professional aspirations. Remember, every challenge is an opportunity for growth and success.

Image source:  pexels.com

Many women across the globe are harnessing their passions and talents to create thriving businesses and pursue fulfilling careers. Every day, more women are turning their passion projects into profitable ventures that not only generate income but also drive economic growth and empowerment. This article explores how women can transform their passion projects into profitable careers, drawing on real-life examples and practical advice.

1. Identifying Your Passion

The first step in turning a passion project into a profitable career is identifying what you’re passionate about. Whether it’s fashion design, food entrepreneurship, or social activism, your passion should be the driving force behind your business venture. Take the time to reflect on your interests, skills, and values to identify a niche that aligns with your passions and has the potential for profitability.

2. Developing Your Skills and Expertise

Once you’ve identified your passion, invest in developing your skills and expertise in your chosen field. Take advantage of training programs, workshops, and online courses to acquire the knowledge and skills you need to succeed. Whether it’s learning new techniques in your craft or mastering business management principles, continuous learning and skill development are essential for building a successful career from your passion project.

3. Creating a Solid Business Plan

A solid business plan is essential for turning your passion project into a profitable career. Outline your business goals, target market, competitive analysis, and marketing strategy to guide your business growth and development. A well-thought-out business plan not only helps you clarify your vision but also serves as a roadmap for achieving your goals and securing financing if needed.

4. Building Your Brand

Building a strong brand is key to standing out in a competitive market and attracting customers to your passion project-turned-business. Define your brand identity, including your brand values, personality, and visual elements such as logo and packaging. Establishing a strong brand presence across your chosen social media channels, websites, and offline promotions helps to build brand awareness and loyalty among your target audience.

5. Leveraging Technology and Digital Tools

In today’s digital age, embracing digital tools and platforms that can help you showcase your products or services, manage your finances, and connect with customers online is crucial. Utilizing e-commerce platforms, social media, and digital marketing strategies can significantly expand your reach and enhance your business operations.

6. Seeking Mentorship and Networking Opportunities

Mentorship and networking are invaluable resources for women entrepreneurs looking to turn their passion projects into profitable careers. Connect with experienced mentors, industry experts, and fellow entrepreneurs who can offer guidance, advice, and support along your entrepreneurial journey. Joining networking groups, attending industry events, and participating in entrepreneurship programs can help you expand your network and access new opportunities for growth and collaboration.

With determination, creativity, and strategic planning, women can achieve success in their entrepreneurial pursuits and create a lasting impact in their communities and beyond. By transforming their passion projects into profitable careers, women are not only achieving personal fulfillment but also contributing to the broader economic and social landscape.

The Women of Rubies Sip and Network event held on February 25th, 2024, at the prestigious Naijajollof Downtown Toronto Event Center, was met with resounding success.  The event brought together a diverse group of remarkable business owners from across Ontario for an evening of inspiration, networking, and empowerment.

The event featured esteemed speakers including Nkechi Ahanor-Wilson, Funmi Ayowole, and Chichi Okichie, who captivated the audience with their insights and expertise. Funmi Ayowole, as the first speaker, delved into the importance of emotional wellness for women, the significance of maintaining a healthy routine, and the practice of mindfulness in daily life. Chichi Okichie shared invaluable insights on the underutilized potential of Facebook for business owners, emphasizing its role in enhancing media visibility and brand recognition.

Sip and Network
Nkechi-Ahanor WIlson speaking

Nkechi Ahanor-Wilson, the founder of the successful hair brand Cacosa Hair, shared her journey of transforming pain into passion and profit, highlighting the importance of setting healthy boundaries as business owners to foster growth and prevent exploitation.

Sip and Network Toronto

The event also featured an enlightening interview conducted by Esther Ijewere, the founder of Women of Rubies, with Beauty Obasuyi, the founder of Naijajollof and a real estate expert. Beauty shared the inspiration behind her business, which began in 2018 and has since expanded to six locations across Canada. She also revealed the motivations behind her Guinness World Record attempt for the longest cooking hours, which lasted for an impressive 18 days.

Sip and Network

Attendees had the opportunity to engage in networking sessions, facilitating connections and knowledge sharing among participants. Nike  Kay -Okunubi expressed her newfound understanding of the importance of boundaries and intentionality in networking, while Julia Biebem of Grandieu Event felt inspired by Nkechi’s session and aims to apply the lessons learned to enhance her business endeavours. Angela Ikogho of Wraptuckmore stressed the significance of assertiveness and the ability to say no in navigating business challenges. 

The event, expertly compered by Blessing Timidi Digha, a community development advocate and content creator, was attended by notable business owners and entrepreneurs who left feeling empowered and motivated to pursue their goals.

Esther Ijewere, the convener of the event, expressed her delight at the overwhelming success of the inaugural live event in Canada, affirming the Sip and Network movement’s commitment to empowering women to embrace their uniqueness. She looks forward to future events that promise to be impactful and value-driven.

For media inquiries or further information, please contact: event@womenofrubies.com

To learn more about our activities, join our Rubies Collective Community; womenofrubies.com/Rubiescommunity

To be one of the first to receive news about our next event, join our mailing list here

Elevate your media presence and enhance your brand visibility by registering for the Women of Rubies Media Visibility BootCamp 3.0. Don’t miss out on this opportunity to gain valuable insights and strategies from industry experts. Grab your earlybird ticket to our Media Visibility Bootcamp here

See more photos from the event below;

Sip and network

 

Esther Ijewere and Nkechi Ahanor-Wilson

Nigeran women in canada

Women of Rubies Inc

Women of Rubies Inc.

Women of Rubies event

Sip and network

Sip and Network event

Sip and Network event

Within the ever-evolving tapestry of the modern workplace, the concept of working from home has emerged as a transformative force, offering women a unique avenue to harmonize their professional ambitions with the rhythms of a flexible lifestyle. Here are seven enriching career options that women can explore from the comfort of their homes:

  1. Freelance Writing or Content Creation

    • Unleash your creativity and writing prowess by stepping into the world of freelance writing or content creation. Numerous businesses and online platforms are in constant need of engaging and informative content for their websites, blogs, and social media channels.
  2. Virtual Assistance

    • Embrace the role of a virtual assistant, offering administrative support services remotely. Manage emails, schedules, and customer interactions for multiple clients, all while enjoying the freedom of working from home.
  3. Online Tutoring or Teaching

    • Share your knowledge and expertise by becoming an online tutor or teacher. Platforms like VIPKid and Chegg Tutors connect educators with students seeking assistance in various subjects, providing a fulfilling way to contribute to education from home.
  4. Digital Marketing

    • Dive into the world of digital marketing, assisting businesses in creating and executing online marketing strategies. This can include managing social media accounts, crafting compelling content, and optimizing websites for search engines.
  5. Graphic Design

    • If you possess graphic design skills, consider offering your services remotely. Design captivating visuals for websites, social media, marketing materials, and more, contributing to the visual appeal of various brands and projects.
  6. E-commerce Entrepreneurship

    • Unleash your entrepreneurial spirit by venturing into e-commerce. Platforms like Etsy, Shopify, or Amazon provide opportunities for women to start their own online businesses, selling handcrafted items, unique designs, or curated products.
  7. Remote Healthcare Professions

    • Explore remote opportunities in healthcare, such as telemedicine or medical transcription. The increasing demand for virtual consultations and medical support services offers women the chance to make a difference in the healthcare sector from the comfort of their homes.

5 Platforms for Women Pursuing Work-From-Home Careers

Here are five websites where women can explore and find opportunities for work-from-home careers:

  1. Upwork (www.upwork.com):

    • Upwork is a leading platform that connects freelancers with clients looking for various skills, including writing, graphic design, virtual assistance, and more.
  2. FlexJobs (www.flexjobs.com):

    • FlexJobs is a job search platform that focuses on remote and flexible work opportunities. It curates a wide range of jobs, making it easier for individuals to find legitimate work-from-home positions.
  3. Remote OK (www.remoteok.io):

    • Remote OK is a job board specifically dedicated to remote opportunities. It features jobs in various categories, allowing users to filter by skill set and find remote positions that match their expertise.
  4. LinkedIn (www.linkedin.com):

    • LinkedIn is not just a professional networking platform but also a hub for job seekers. Many companies post remote job opportunities, and users can set their preferences to receive notifications about remote job openings.
  5. Virtual Vocations (www.virtualvocations.com):

    • Virtual Vocation is a platform dedicated to telecommuting jobs. It provides a curated list of remote opportunities, making it easier for individuals to find legitimate work-from-home positions in various industries.

Remember to thoroughly research each platform, create a compelling profile, and tailor your applications to showcase your skills and experiences effectively.

As the professional landscape continues to evolve, working from home presents a plethora of opportunities for women to carve out fulfilling and meaningful careers. Whether you choose to explore your creative side, delve into the world of digital entrepreneurship, or contribute to the realm of education and healthcare, the key lies in identifying your skills and interests and pursuing a path that aligns with your professional and personal goals. The journey to a successful work-from-home career begins with seizing the opportunities that resonate with your passions and talents.

Cherice Williams, a driven individual with a knack for math during high school, naturally gravitated towards pursuing an accounting degree in university, setting her sights on becoming a Financial Analyst. “That was my passion,” Williams affirms.

However, life took an unexpected turn. Financial constraints forced her to halt her studies in her home country of Jamaica. Determined to reclaim her education, she ventured to the US in 2016 in search of work.

After two years of working as a housekeeper and waitress, Cherice found herself unable to afford her return to school. Not only was her situation stagnant, but her health was deteriorating as well. “I was experiencing hair thinning. I put on a lot of weight in my stomach area, and my menstrual cycles were not regular.”

In 2018, a medical diagnosis revealed she had Polycystic Ovary Syndrome (PCOS), a hormonal disorder with various implications. Despite the setback, Cherice decided to address her manageable symptoms, like her hair loss. This small act inadvertently paved the way for her to establish a thriving multi-million-dollar hair business—Blaq Luxury.

Taking the Initiative Cherice delved into research to find solutions for her hair concerns. Drawing from the popularity of Jamaican Black Castor Oil in the West Indies, she began concocting mixtures of various oils and ingredients renowned for promoting hair growth. Soon, she noticed a significant reduction in hair shedding.

Motivated to assist other women facing similar challenges, Cherice started offering her elixir to fellow sufferers. Sharing her product within a Facebook group dedicated to PCOS-related discussions garnered steady interest. This marked the turning point as Cherice inadvertently embarked on her entrepreneurial journey.

From Concoction to Commerce As her product gained traction within the Facebook group, Cherice recognized the potential for business growth. Despite financial constraints, she took the risk of investing more time and effort into her venture. A crucial step was reaching a wider audience, which led her to explore collaboration with influencers.

The Shade Room, a prominent social media account, responded positively to her request for promotion. Cherice, believing in her product’s market potential, invested her rent money into a promotion with them. In an incredible twist of fate, she recouped her investment within 24 hours of the post going live.

Cherice’s resourcefulness continued to propel her business. She repeatedly invested in promotions and steadily gained organic growth through word of mouth and returning customers.

Navigating Challenges and Expansion

Cherice’s determination to expand her business led her to approach local beauty supply stores. Although many attempts yielded no success, her tenacity paid off when a fellow businesswoman expressed interest in featuring Blaq Luxury in her store.

This experience taught Cherice the complexities of entering stores, including adhering to packaging regulations and revising formulas to meet industry standards. After significant effort, Blaq Luxury now graces the shelves of over 500 beauty supply stores, with forthcoming launches in well-known retailers.

Lessons in Patience and Perseverance

Cherice’s entrepreneurial journey taught her patience and the importance of maintaining a positive outlook. “Everything is a process,” she reflects. The experience of growing Blaq Luxury has imbued her with the ability to look beyond challenging days and focus on a brighter future. She believes that despite industry giants, small companies can also thrive with dedication and hard work.

Future Ventures and Encouragement

Looking ahead, Cherice envisions expanding into the mass retail market, making Blaq Luxury accessible to a wider audience. She also plans to donate a portion of her company’s profits to PCOS organizations. Although her career trajectory shifted away from becoming a Financial Analyst, Cherice still intends to complete her degree once her business stabilizes.

Cherice’s journey is a testament to the unpredictable yet rewarding path of entrepreneurship. Her advice to aspiring entrepreneurs is resounding: “If you believe that you have a great product or service to offer and you think it is in demand, and you can make a difference, my advice is to go for it. Put your all into it because you never know where it will take you until you try.”

Source: Bauce Mag