Women in Business

In Inspiration April 10, 2025 By Esther Ijewere

How Ganiyat Oyesomi-Daibu Built a Thriving Food Business After Immigrating to Canada

When Ganiyat Oyesomi-Daibu landed in Canada under the Business Immigration Pathway with her family of seven, she brought with her more than luggage, she carried a bold vision, a decade-long entrepreneurial legacy, and an unwavering determination to thrive.

Just six months after her arrival, Ganiyat made a daring move: she acquired a Chinese restaurant. As a Black, Nigerian, hijabi woman stepping into a traditionally non-African culinary space, her journey was as unconventional as it was courageous. But Ganiyat didn’t just stop there. She transformed the space into something extraordinary: Wangdao Bistro, a one-of-a-kind restaurant blending the rich, spicy flavors of African cuisine with the beloved comfort of Chinese food. Her unique concept now caters to a growing and diverse community in her city, creating a vibrant cultural fusion that reflects Canada’s multicultural heartbeat.

In under two years, Ganiyat has expanded her business portfolio, secured multiple grants, and earned features in prestigious platforms such as CanadaSME Magazine, CBC News, Winnipeg Free Press, and The Voice. Her impact has also caught the attention of Royal Bank of Canada, who recognized her as a rising star in immigrant entrepreneurship.

Ganiyat Oyesomi-Daibu, Nigerian immigrant entrepreneur and founder of Wangdao Bistro, standing in her restaurant in Canada. — Ganiyat and her family

A Legacy of Innovation Rooted in Africa

Before moving to Canada, Ganiyat built a powerhouse brand in Nigeria: GNT Spice Home, a company producing 100% natural food seasonings free from artificial additives. Her mission? To offer healthy alternatives that promote wellness and flavor. Today, GNT Spice Home boasts over 45 distributors across Nigeria, the UK, and Qatar.

She also leads Mintrite Solutions, a business advisory company that has empowered more than 8,000 entrepreneurs across various sectors with revolutionary tools, practical strategies, and unwavering support.

Supporting Immigrants & Building Bridges

Ganiyat is not just a businesswoman, she’s a bridge builder. Her experience navigating Canada’s business terrain inspired her to help others do the same. She now mentors and guides aspiring entrepreneurs and investors, both in Nigeria and Canada on how to acquire, scale, and sustain profitable businesses in industries ranging from construction to food, retail, agriculture, and handyman services.

Even more impactful is her support for those looking to relocate through the Business Immigration Pathway, offering guidance whether they have a business idea or not.

Grants, Growth & Giving Back

A recipient of the DoorDash Small Business Grant, Ganiyat has used the funds to increase visibility on platforms like DoorDash and social media. She’s also investing in product development and branding—further expanding her restaurant’s reach and influence.

Being one of the only African-Chinese restaurants on the DoorDash app in her region has not only boosted sales but also positioned Wangdao Bistro as a cultural staple, bringing flavors from two continents into Canadian homes.

Advice for Women Entrepreneurs

Ganiyat’s advice to women looking to break into competitive spaces—especially the food industry—is as bold as her story:

“Don’t follow the crowd. Research deeply, identify a real market gap, and offer disruptive, innovative solutions. Network intentionally and stay patient and diligent—the results will speak for you.”

Celebrating Ganiyat’s Journey

At Women of Rubies, we celebrate women like Ganiyat who challenge norms, bridge cultures, and turn adversity into opportunity. Her journey reminds us that success knows no bounds when passion meets purpose—and that the immigrant dream is alive, well, and thriving in Canada.

Learn more about Ganiyat’s work and connect with her here

In Career Gems January 24, 2025 By Esther Ijewere

Trailblazing Women Shaping the Future of Real Estate

The real estate industry, long viewed as a male-dominated space, is transforming remarkably. Women are participating and emerging as leaders, innovators, and trailblazers. These phenomenal women are reshaping neighborhoods, dismantling barriers, and redefining the narrative of what it means to succeed in real estate.

Every month, we honor extraordinary women across various fields. These celebrations go beyond applause; they recognize the struggles, victories, and new opportunities created by women who dare to dream big. They remind us that women are contributors and innovators who pave the way for others.

In real estate, women across the globe are changing the landscape. From advocating for affordable housing to creating luxurious developments, these leaders combine purpose, passion, and persistence to inspire others while leaving a lasting legacy.

This article celebrates incredible women making waves in real estate. Their stories are a testament to resilience, determination, and the power of dreams. May their journeys inspire you to create your own future rather than wait for it to be handed to you.

Folorunso Alakija, Nigeria’s richest woman, is a global icon who has excelled in fashion, oil, and real estate. As Vice Chairman of Dayspring Property Development Company, she has helped expand the company globally. Known for her resilience and business acumen, she has built a legacy across multiple industries, inspiring women to thrive with vision and determination.

Sandra Rinomato

Sandra Rinomato is a Canadian real estate expert and television personality whose journey into the industry began serendipitously. What started as an accidental foray quickly evolved into a fulfilling career fueled by passion and purpose.

Sandra’s authentic approach and dedication to helping clients make confident decisions have made her a trusted figure in Canada’s real estate world. Her story exemplifies how unexpected opportunities can lead to extraordinary success when embraced with the right mindset.

Stella Okengwu

Stella Okengwu is a Nigerian entrepreneur and CEO of Winhomes Global Estate, a respected name in the Nigerian real estate industry. She has led the successful development of numerous high-value properties, earning recognition for her strategic vision and dedication to excellence. Stella is also passionate about empowering women in real estate and entrepreneurship through mentorship.

Barbara Corcoran

Barbara Corcoran is a real estate mogul and investor on Shark Tank, known for building a multi-billion-dollar real estate empire. As the founder of The Corcoran Group, she is a powerful advocate for women in business and real estate, inspiring others to take bold steps toward success.

Theresa Oppong Beeko

Theresa Oppong Beeko is the founder and CEO of Magnet Group, a leading real estate firm in Ghana. With a BA in Political Science and Sociology from the University of Ghana (1985), she founded Magnet Group in 1992 and became one of the wealthiest women in Ghana, currently the country’s second richest woman. Her leadership and vision have propelled the company to prominence in the real estate sector.

Soraya Dempsey

In her five years in the industry, award-winning realtor Soroya Dempsey has quickly made a name for herself in Toronto’s real estate scene. She is the recipient of Royal LePage’s Diamond Award (awarded to the top 3% of agents in their marketplace) and is among the top 10% of individual Royal LePage agents in all of Canada. Dempsey sits on the board of the Black Realtors Association of Canada, an organization that empowers Black real estate professionals.

Tonya Lagrasta

As Head of Environmental, Social, and Governance (ESG) for Colliers Real Estate Management Services, Tonya Lagrasta applies innovative solutions to ensure that client properties remain viable long-term investments. Lagrasta works with clients to maximize their ESG performance, developing strategies that reduce operational emissions and energy-related costs and improve resiliency.

Dr. Jayne Obioma Onwumere

Dr. Jayne Obioma Onwumere co-founded Properly World Africa Network (PWAN) in 2012, revolutionizing real estate with network marketing. Under her leadership, PWAN became a major network with 62 affiliate companies and over 300,000 independent professionals. She also launched the PWAN Food Network to combat food insecurity, showing her commitment to both real estate and social impact.

Natalie Voland

For over 20 years, Natalie Voland has been transforming the heritage real estate space through Montréal-based GI Quo Vadis where she serves as president and founder. Voland prioritizes heritage conservation with a focus on uniting communities and making sure projects hit 3 targets: people, planet and profit. Voland was named as a finalist for the 2019 RBC Canadian Women Entrepreneur Awards for the TELUS Trailblazer Award.

Olajumoke Adenowo

Olajumoke Adenowo, a trailblazer in Nigerian architecture and real estate, is the founder of AD Consulting. Combining architectural expertise with property development, she has delivered impactful, high-profile projects. Known for her resilience in a male-dominated field, Olajumoke remains a leading voice in creating transformative, sustainable spaces.

Karen Yolevski

Karen is the Chief Operating Officer of Royal LePage’s corporately owned brokerages (Royal LePage Real Estate Services Ltd., Johnston & Daniel, Royal LePage Sussex, Royal LePage West Real Estate Services & Mont Tremblant Real Estate), serving 2,000 agents spanning three provinces. Karen joined the Corporate Brokerages in April 2021. Her community involvement includes the Royal LePage Shelter Foundation, Canada’s largest charity focused on eliminating domestic violence and supporting the women and children who fall victim to it. Yolevski began her career as a lawyer at Basman Smith, LLP, a Toronto-based law firm, where she became a partner in the Business and Real Estate Practice Group.

Kemi Olomola-Sijuwade (KoS)

Kemi Olomola-Sijuwade is a distinguished professional at the forefront of real estate and law, with over two decades of expertise in both Canada and Nigeria. As the Founder of Greenland Concepts Nigeria Limited, she has pioneered innovative real estate solutions, blending her legal background with a deep understanding of the property market.

KoS’s entrepreneurial vision extends beyond her successful ventures in Nigeria, with recent expansion into Canada, marking her global growth in real estate. As the Managing Director of Nigeria Police Force Property Development and Construction Company Limited, she continues to influence the legal and real estate sectors, shaping the future of property development with a commitment to excellence and community empowerment.

Her journey serves as an inspiration to aspiring professionals, showcasing the power of leadership, resilience, and adaptability in real estate and beyond.

Tope Mark-Odigie

Tope Mark-Odigie is a visionary entrepreneur, real estate expert, and advocate for societal transformation. With over a decade of experience as an award-winning host of Nigeria’s top breakfast show, Tope uses her platform to inspire and educate. As the CEO of REB360, she leads initiatives focused on wealth creation through real estate and is the driving force behind WIRE Africa, empowering African women in real estate.

Tope is passionate about coaching individuals to see the possibilities of business success, particularly within real estate, and in life more broadly. She believes that anyone can be multi-potential and succeed by embracing diverse talents and opportunities. Through her work, Tope inspires others to break through limitations and achieve success in multiple areas of life.

Sue Yannaccone

Sue Yannaccone, CEO of Anywhere Brands and Advisors, is a transformative leader in real estate. Known for her strategic vision and integrity, Sue has redefined leadership while inspiring industry innovation. Recognized as one of real estate’s most powerful women, she exemplifies resilience and authenticity.

Grace Ofure

Grace Ofure is a Nigerian economist, philanthropist, and businesswoman whose inspiring journey into real estate began at just 26 years old—without formal training. Driven by her passion for property and a vision to create wealth for herself and others, Grace built a thriving real estate business from the ground up.

Known for her integrity and innovative approach, Grace helps families find their dream homes and guides investors to make sound decisions. Her projects have revitalized neighborhoods, creating spaces for families and businesses to flourish. Beyond property development, she empowers women and supports education through philanthropic efforts.

Grace’s dedication to mentoring aspiring entrepreneurs underscores her commitment to creating opportunities for others. Her story is one of resilience, empowerment, and the transformative power of a bold dream.

Khushboo Jha

Armed with a background in tech from time spent working at companies like Amazon, Khushboo Jha is revolutionizing the real estate game with her company BuyProperly. The investing platform launched in 2019 and is dedicated to making real estate available to every Canadian by demystifying and simplifying the process. Thanks to a fractional investing method, the company aims to allow Canadians to invest in a property with a first deposit as low as $2,500.

Deborah Ojo

Deborah Ojo, a Nigerian-born entrepreneur and philanthropist, has become a respected name in Canada’s competitive real estate market. From her beginnings as a teacher, Deborah honed communication skills that now serve her well as the CEO of DeborahHomes.

An award-winning broker, Deborah has guided countless families and investors through the complexities of real estate. Her expertise spans residential and commercial properties, earning her a reputation for informed and trustworthy advice.

Passionate about mentoring women and underrepresented groups, Deborah also supports financial literacy programs and community initiatives. Her journey from teacher to CEO is a testament to the power of reinvention and resilience.

Nene Akintan

Nene Judy Akintan is an Entrepreneur, Mentor, Speaker, Author, Realtor, Advocate, and God’s unique creation. With degrees in Sociology & Anthropology, an MBA in Marketing, and an MSc in Management/Human Resources, she has excelled in banking, entrepreneurship, and real estate for over 20 years.

An award-winning real estate broker, Nene is part of The E Team and Oakville Living With Nene, passionately delivering exceptional real estate services with unwavering dedication, integrity, and genuine care for her clients.

Nene and her young adult children Temi, Tife, and Olympia run a family nonprofit, **I AM. I CAN. I WILL**, supporting minority women and children.

Dr. Ololade Abuta

Dr. Ololade Valentina Abuta is the CEO of Gracias Group of Companies, a leading name in Nigeria’s real estate sector. She specializes in both luxury and affordable housing, bridging gaps and making property ownership accessible.

As the founder of Real Business Network, Dr. Abuta empowers entrepreneurs and fosters innovation across industries. Her belief in Nigeria’s vibrant youth drives her efforts to promote economic growth and create opportunities. Through her leadership, she is transforming the real estate landscape while inspiring others to dream big.

Elena Saradidis

Elena Saradidis earned her real estate license at the age of 22 and in three short years, she is now the number one realtor at Brad J. Lamb Realty with $40M in sales and a $10M real estate portfolio. Without the help of her parents, she’s already managed to purchase six properties. She’s also known to demystify real estate on Instagram with her signature personable style. Her background in PR has taught her how to get in front of the right people quickly, allowing her to put clients first in today’s fast-paced real estate environment.

Dr. Funke Kehinde

Dr. Funke Kehinde is the visionary CEO of Brilliant Concept and a Harvard Business School graduate. Her career in real estate began with her passion for property development and her strategic acumen. As the Public Relations Officer of the Real Estate Developers Association of Nigeria, Lagos Chapter, she has become a trailblazer in the industry.

Dr. Kehinde is also the founder of MFK School of Mentorship, empowering entrepreneurs to navigate the business world with confidence. Her relentless pursuit of excellence and her commitment to uplifting others continue to leave an indelible mark on the real estate sector.

Sherry Chris

Sherry Chris is a seasoned leader in real estate with over 27 years of experience. As the President and CEO of the Expansion Brands Portfolio at Realogy Holdings Corporation, she oversees iconic brands like Better Homes and Gardens Real Estate.

Renowned for her strategic vision and dedication to empowering agents, Sherry has built a legacy of innovation and growth. Her career highlights the importance of adaptability and the profound impact of strong leadership in shaping the future of real estate.

Nena Akua Oppong

Ghanaian architect and real estate entrepreneur, Nena Akua Oppong is the founder of a groundbreaking real estate firm that blends modern design with sustainability. Her work focuses on creating accessible, quality housing, overcoming challenges in funding and land acquisition through resilience and strong networks. Nena’s innovative approach has made her a transformative force in the industry.

Wu Yajun

Wu Yajun, co-founder of Longfor Properties, built one of China’s leading property development firms from humble beginnings. As a self-made billionaire, her vision, adaptability, and smart investments have revolutionized urban housing, making her a global icon of resilience and success.

In Career Gems January 2, 2025 By Esther Ijewere

How to Build a Sustainable Business: A Guide for Women Entrepreneurs

Building a sustainable business is a journey that requires careful planning, persistence, and the ability to adapt to changing market conditions. For women entrepreneurs, the road to success may come with unique challenges, but the rewards of creating a thriving business that lasts for years are well worth the effort. Here’s a step-by-step guide on how to build a sustainable business and ensure long-term success.

1. Start with a Clear Vision and Purpose

A strong business foundation begins with a clear vision and purpose. As a woman entrepreneur, it’s essential to define what your business stands for and how it contributes to the world. Ask yourself:

What problem does your product or service solve?
How does your business align with your personal values and goals?
Who is your target market, and how can you serve them better than anyone else?

A well-defined vision will guide your decisions, help you stay focused, and motivate you through tough times.

2. Conduct Thorough Market Research

Before diving into business operations, it’s important to understand your market. Research is key to identifying trends, opportunities, and potential gaps in the market that your business can fill. This is especially important for women entrepreneurs who may face competition in male-dominated industries.

Ask yourself:

Who are your competitors, and what are they doing well?
What are the unique needs of your target audience?
What can you offer that will set you apart from the competition?

Market research will provide valuable insights and help you refine your business model.

3. Create a Solid Business Plan

A business plan acts as a roadmap for your venture. It outlines your goals, strategies, financial projections, and growth plans. A solid business plan is essential for attracting investors, securing loans, and staying on track as you grow. Your business plan should include:

Executive summary: A brief overview of your business.
Business description: What your business does and its market position.
Market analysis: An overview of industry trends, competitors, and target market.
Marketing and sales strategies: How you plan to attract and retain customers.
Financial projections: Expected income, expenses, and profitability.

Your business plan will evolve as your business grows, but it’s an essential starting point.

4. Focus on Building Strong Relationships

Networking and building relationships with other business owners, customers, and mentors is crucial. As a woman entrepreneur, forming a support network of like-minded individuals can provide invaluable advice, opportunities, and moral support. Here’s how to build meaningful relationships:

Attend networking events, both online and offline, to connect with other entrepreneurs.
Join industry-specific groups and communities to share ideas and resources.
Find a mentor who can guide you through challenges and offer insights based on experience.

Strong relationships will not only help your business thrive but also create a sense of community that fosters growth and collaboration.

5. Manage Your Finances Wisely

Financial management is at the core of building a sustainable business. Many women entrepreneurs struggle with securing funding or managing their finances effectively, but with the right tools and strategies, you can ensure long-term profitability. Consider the following tips:

Create a budget and track your expenses to ensure you’re staying within your financial limits.
Build an emergency fund to cover unexpected costs.
Seek out funding options such as grants, loans, and investors, but ensure you understand the terms and risks.
Regularly review your financial statements to monitor cash flow and profitability.

Responsible financial management will keep your business afloat and ensure its sustainability in the long run.

6. Adapt to Market Changes and Embrace Innovation

The business world is constantly evolving, and it’s crucial to stay ahead of the curve. As a female entrepreneur, you need to be flexible and open to change, whether that means adapting your products, services, or business model. Stay informed about industry trends, new technologies, and customer preferences to keep your business relevant.

Here are a few ways to embrace innovation:

Invest in technology to streamline operations and improve efficiency.
Continuously seek customer feedback to improve your offerings.
Be open to pivoting your business model if needed to stay competitive.

By staying adaptable and forward-thinking, you’ll ensure that your business remains viable and ready to tackle future challenges.

7. Prioritize Work-Life Balance

Sustaining a successful business is not just about financial growth—it’s also about personal well-being. Women entrepreneurs often face the challenge of balancing their business responsibilities with personal life, which can lead to burnout if not managed carefully.

To maintain a healthy work-life balance:

Set clear boundaries between work and personal time.
Delegate tasks when possible to avoid overwhelming yourself.
Take time for self-care, whether it’s through exercise, hobbies, or spending quality time with loved ones.

Taking care of yourself will ensure that you remain energized, focused, and able to lead your business with clarity.

Conclusion

Building a sustainable business as a woman entrepreneur requires dedication, resilience, and a strategic approach. By starting with a clear vision, conducting market research, creating a solid business plan, and managing finances wisely, you can set a strong foundation for long-term success. Remember to network, stay adaptable, and prioritize your well-being to ensure your business continues to thrive for years to come.

At Women of Rubies, we are committed to empowering women entrepreneurs by providing the tools, resources, and support needed to build sustainable businesses that make a lasting impact. Keep striving, and together, we can create a future of limitless possibilities.

In Career Gems November 21, 2024 By Women of Rubies

myEKI Marketplace Sponsors Women of Rubies Media Visibility BootCamp

myEKI Marketplace, a leading hub for local and global commerce, has joined the Women of Rubies Media Visibility BootCamp as a sponsor, reinforcing its commitment to empowering women in business and media.

The BootCamp, organized by Women of Rubies, is designed to equip women with essential skills to amplify their personal and professional brands through media exposure and strategic storytelling. The program will feature expert-led sessions on media strategy, public relations, and maximizing visibility in today’s competitive landscape.

Known as the #1 Largest Hub for Local & Global Commerce, myEKI Marketplace serves vendors, riders, shippers, and customers, offering a one-stop platform for everything from vendor listings to international shipping and classified ads. Their sponsorship of this impactful initiative highlights their dedication to community development and fostering opportunities for women to thrive.

“We are excited to have myEKI Marketplace on board as a sponsor for the Media Visibility BootCamp,” said Esther Ijewere, Founder of Women of Rubies. “This partnership is a celebration of shared values—empowerment, innovation, and the belief in the transformative power of visibility. With myEKI’s support, we’re creating a platform for women to amplify their voices and create lasting impact.”

myEKI Marketplace’s sponsorship also includes a special campaign, giving women the opportunity to win tickets to the BootCamp. This initiative not only supports women’s participation but also encourages a wider audience to engage with the mission of Women of Rubies.

“At myEKI, we understand the importance of visibility in driving success,” said [Spokesperson Name, Title]. “We are proud to sponsor the Media Visibility BootCamp and support women who are breaking barriers and redefining industries.”

About myEKI Marketplace

myEKI Marketplace is a full-service platform designed to meet the diverse needs of local and global users. From vendor listings and local deliveries to international shipping and classified ads, myEKI integrates these features into a seamless, user-friendly experience.

For updates on the BootCamp and details on how to win tickets, follow myEKI Marketplace and Women of Rubies on social media.

In Interviews&profile November 14, 2024 By Women of Rubies

Veronica Oluwatoyin Oyewumi: CEO of VeragoldO, Pioneering Gold Investment and Empowerment

Veronica Oluwatoyin Oyewumi, CEO of VeragoldO, has built a successful gold business that spans two continents. With roots in Nigeria and a new life in Canada, Veronica has turned her passion for gold into a thriving brand, offering high-quality 18-karat Italian gold. Her journey is one of resilience, education, and dedication—a story that reflects the hard work and vision she brings to VeragoldO.

Early Life in Kaduna: Laying the Foundation for a Business Career

Veronica’s story began in Kaduna, Nigeria, where she was born and raised. She completed her primary and secondary education in Kaduna before pursuing higher education at Kaduna Polytechnic, earning OND and HND degrees in Marketing by 2010. She furthered her studies at Lagos State University (LASU), obtaining a degree in Business Administration in 2014. Her love for business and learning set the stage for her career.

Balancing a Corporate Career and Continued Education

Alongside her education, Veronica built a decade-long career with GT Bank, where she honed her skills in a professional environment. Not one to rest on her laurels, she pursued a Master’s degree in Marketing from Ladoke Akintola University in 2015. This blend of work experience and education equipped her with a strong foundation for future ventures.

Gold Trading: Learning from Family and Building Expertise

Gold trading runs in Veronica’s family—she learned the business from her mother, who was a successful gold trader. Inspired by her mother’s expertise, Veronica began buying and selling gold and clothing while balancing her career and studies. These early experiences laid the groundwork for her eventual business, VeragoldO.

A New Chapter in Canada

In 2018, Veronica relocated to Montreal, Canada, where she began working as a Personal Support Worker (PSW). Over the past five years, she has served in this role and volunteered for a year at a local food bank, reflecting her commitment to community and compassion.

Founding VeragoldO in Canada

Veronica launched VeragoldO in 2019, bringing her gold trading experience from Nigeria to a new market in Canada. VeragoldO specializes in 18-karat Italian gold, aiming to make high-quality gold accessible and create opportunities for others to become wholesalers. Her brand’s mission is to help clients invest in gold, a valuable asset that appreciates over time.

Why Gold? The Value of a Timeless Investment

At VeragoldO, gold is seen not only as jewelry but as a lasting investment. Gold remains one of the few assets that consistently appreciates, making it an ideal choice for those looking to secure their financial future. Veronica has crafted her business model to emphasize this value, encouraging clients to view gold as a “money-back” investment.

Connect with VeragoldO

Veronica’s journey from Kaduna to Canada reflects her commitment to quality, growth, and community. VeragoldO continues to grow as a brand, with Veronica’s passion and dedication driving its success. Whether you’re looking to purchase quality gold or explore wholesale opportunities, VeragoldO is ready to serve.

In Interviews&profile September 18, 2024 By Women of Rubies

Itohan Asibor: The Visionary Leader Behind Bluberry Confectioneries

Itohan Asibor is the visionary Founder and Director of Bluberry Confectioneries, a leading premium cake and dessert company that has established a competitive edge in Nigeria and Canada. What started from the humble beginnings of her kitchen table has blossomed into a global enterprise, defying the predictable odds of business failure within the first five years—thrice in a row.

Building a Global Enterprise

Under Itohan’s leadership, Bluberry Confectioneries has grown into more than just a business; it has become a symbol of success and resilience in the baking industry. Through her strategic vision and dedication, Itohan has not only built a thriving company but has also become an employer of talent, a change driver, and a leading voice in her field. Her influence extends beyond her immediate business as she shares her expertise at conferences and events, inspiring others in the baking and entrepreneurship communities.

The Cake Faculty: Empowering Bakers Worldwide

In addition to her entrepreneurial success, Itohan founded THE CAKE FACULTY, a learning institute dedicated to training, mentoring, and coaching both existing and aspiring bakers. Her goal is to help others build successful cake businesses, drawing on her extensive experience in entrepreneurship, management, and executive leadership. Itohan’s commitment to empowering others has earned her a mentorship position with the prestigious Cherie Blair Foundation for Women in Business, UK.

Academic and Professional Background

Itohan holds a Bachelor’s degree in Pharmacy from the University of Benin, Nigeria, and serves as a director at Antigua Pharmacies Nigeria Ltd. Her thirst for knowledge and professional development is evident in her academic and professional journey. She is an alumna of FATE Foundation, EDC of Pan African University, and a recipient of the prestigious Goldman Sachs 10,000 Women Scholarship.

Continuous Learning and Mastery

Never one to rest on her laurels, Itohan is committed to continuous learning and professional development. She has trained with world-class confectionery artists such as Ron Ben Israel, Buddy Valastro (Cake Boss), and Siku Adewuyi. Her expertise is further recognized through her certification as a PME Master Baker (United Kingdom) and her role as a sugarcraft tutor. She is a full member of esteemed professional bodies, including The Pharmaceutical Society of Nigeria, The International Federation of Pharmacists, and the International Cake Exploration Society.

Giving Back to the Community

Beyond her business achievements, Itohan finds a greater purpose in giving back to humanity. She dedicates a significant portion of her time to teaching, mentoring, and coaching the younger generation on entrepreneurship, self-development, and living a purpose-driven life. Her work in this area reflects her belief that true success lies not just in personal achievements but in the ability to inspire and uplift others.

Itohan Asibor’s journey is a testament to her resilience, vision, and unwavering commitment to excellence. As she continues to make strides in the confectionery industry and beyond, her legacy as a mentor, leader, and visionary entrepreneur continues to inspire those who follow in her footsteps.

In Career Gems July 8, 2024 By Women of Rubies

How to Build a Strong Personal Brand as a Woman in Business

Building a strong personal brand is essential for success in today’s competitive business world, especially for women striving to make their mark. Your personal brand not only reflects your expertise and values but also influences how others perceive and trust you. Here are key strategies to help you craft and maintain a compelling personal brand as a woman in business:

1. Define Your Unique Value Proposition

Begin by identifying what sets you apart from others in your field. What skills, experiences, and qualities make you uniquely qualified? Your unique value proposition (UVP) forms the foundation of your personal brand and should be clear and compelling.

2. Clarify Your Target Audience

Understand who you want to reach with your personal brand. Are you targeting potential clients, employers, industry peers, or a specific demographic? Tailor your brand message and communication style to resonate with your target audience’s needs and preferences.

3. Establish a Consistent Online Presence

Craft a professional and cohesive online presence across platforms like LinkedIn, Twitter, and your personal website or blog. Optimize your profiles with a professional photo, a succinct bio highlighting your expertise and achievements, and regular updates that showcase your knowledge and engagement in your industry.

4. Demonstrate Thought Leadership

Position yourself as a thought leader by sharing valuable insights, opinions, and industry trends through blogs, articles, webinars, and speaking engagements. Consistently create and curate content that showcases your expertise and demonstrates your commitment to staying at the forefront of your field.

5. Cultivate Authentic Relationships

Build genuine connections with others in your industry through networking events, professional associations, and online communities. Engage in meaningful conversations, offer support and mentorship, and seek opportunities to collaborate with others who align with your personal brand values.

Conclusion

Building a strong personal brand as a woman in business requires clarity, consistency, and authenticity. By defining your unique value proposition, clarifying your target audience, maintaining a consistent online presence, demonstrating thought leadership, and cultivating authentic relationships, you can establish a compelling personal brand that enhances your professional reputation and opens doors to new opportunities.

Empower yourself with these strategies and watch your personal brand flourish in the competitive landscape of business. Your brand is your story—shape it intentionally and let it reflect your journey, values, and aspirations.

In Career Gems July 27, 2024 By Women of Rubies

Top10 Strategies for Women to Overcome Career Challenges and Achieve Success

Women in the professional world often face unique challenges that demand resilience, creativity, and strategic thinking. From breaking into male-dominated industries and balancing work-life commitments to advocating for equal pay, women can overcome these obstacles by implementing effective strategies. Here are the top 10 strategies for women to overcome career challenges and achieve professional growth.

1. Embrace Continuous Learning

The professional landscape is constantly evolving. To stay ahead, it’s crucial to invest in continuous learning. This could mean enrolling in online courses, attending workshops, or obtaining certifications in your field. Keeping your skills updated not only enhances your expertise but also boosts your confidence in navigating career challenges.

2. Build a Strong Support Network

Surround yourself with mentors, peers, and allies who can provide guidance, support, and constructive feedback. A strong support network can offer invaluable advice, open doors to new opportunities, and provide the encouragement needed to persevere through difficult times.

3. Set Clear Career Goals

Having a clear vision of your career aspirations helps in creating a focused path. Set short-term and long-term goals and develop a strategic plan to achieve them. Regularly review and adjust your goals to ensure you remain on track and motivated.

4. Develop Negotiation Skills

Negotiation is a critical skill, especially when it comes to salary discussions, promotions, and project opportunities. Practice and refine your negotiation skills to confidently advocate for your worth and secure the resources and recognition you deserve.

5. Seek Out Mentorship

Mentorship can play a pivotal role in career advancement. Seek out mentors who have experience and insights in your industry. They can offer guidance, share valuable knowledge, and help you navigate complex career decisions.

6. Cultivate Resilience

Resilience is the ability to bounce back from setbacks and persist in the face of adversity. Cultivate resilience by maintaining a positive mindset, learning from failures, and viewing challenges as opportunities for growth. This mindset will empower you to tackle obstacles head-on.

7. Enhance Your Personal Brand

Your personal brand is how you present yourself to the world. It encompasses your skills, values, and professional presence. Enhance your personal brand by showcasing your achievements, building a strong online presence, and consistently demonstrating your expertise and professionalism.

8. Advocate for Yourself

Don’t wait for others to recognize your accomplishments. Be proactive in advocating for yourself. Highlight your achievements, share your ideas, and express your career aspirations to your supervisors and peers. Self-advocacy is essential for career growth and recognition.

9. Balance Work and Personal Life

Achieving a healthy work-life balance is crucial for long-term success and well-being. Set boundaries, prioritize tasks, and make time for activities that recharge you. A balanced life helps you maintain focus, productivity, and overall happiness.

10. Stay Informed and Connected

Stay informed about industry trends, company developments, and potential career opportunities. Join professional associations, attend industry conferences, and engage with thought leaders in your field. Staying connected ensures you remain relevant and aware of the latest advancements.

Conclusion

Overcoming career challenges requires a proactive and strategic approach. By embracing continuous learning, building a support network, setting clear goals, developing negotiation skills, seeking mentorship, cultivating resilience, enhancing your personal brand, advocating for yourself, balancing work and personal life, and staying informed and connected, women can navigate their careers with confidence and achieve their professional aspirations. Remember, every challenge is an opportunity for growth and success.

Image source: pexels.com

In Career Gems July 27, 2024 By Women of Rubies

Transforming Passion into Profit: A Guide for Women Entrepreneurs

Many women across the globe are harnessing their passions and talents to create thriving businesses and pursue fulfilling careers. Every day, more women are turning their passion projects into profitable ventures that not only generate income but also drive economic growth and empowerment. This article explores how women can transform their passion projects into profitable careers, drawing on real-life examples and practical advice.

1. Identifying Your Passion

The first step in turning a passion project into a profitable career is identifying what you’re passionate about. Whether it’s fashion design, food entrepreneurship, or social activism, your passion should be the driving force behind your business venture. Take the time to reflect on your interests, skills, and values to identify a niche that aligns with your passions and has the potential for profitability.

2. Developing Your Skills and Expertise

Once you’ve identified your passion, invest in developing your skills and expertise in your chosen field. Take advantage of training programs, workshops, and online courses to acquire the knowledge and skills you need to succeed. Whether it’s learning new techniques in your craft or mastering business management principles, continuous learning and skill development are essential for building a successful career from your passion project.

3. Creating a Solid Business Plan

A solid business plan is essential for turning your passion project into a profitable career. Outline your business goals, target market, competitive analysis, and marketing strategy to guide your business growth and development. A well-thought-out business plan not only helps you clarify your vision but also serves as a roadmap for achieving your goals and securing financing if needed.

4. Building Your Brand

Building a strong brand is key to standing out in a competitive market and attracting customers to your passion project-turned-business. Define your brand identity, including your brand values, personality, and visual elements such as logo and packaging. Establishing a strong brand presence across your chosen social media channels, websites, and offline promotions helps to build brand awareness and loyalty among your target audience.

5. Leveraging Technology and Digital Tools

In today’s digital age, embracing digital tools and platforms that can help you showcase your products or services, manage your finances, and connect with customers online is crucial. Utilizing e-commerce platforms, social media, and digital marketing strategies can significantly expand your reach and enhance your business operations.

6. Seeking Mentorship and Networking Opportunities

Mentorship and networking are invaluable resources for women entrepreneurs looking to turn their passion projects into profitable careers. Connect with experienced mentors, industry experts, and fellow entrepreneurs who can offer guidance, advice, and support along your entrepreneurial journey. Joining networking groups, attending industry events, and participating in entrepreneurship programs can help you expand your network and access new opportunities for growth and collaboration.

With determination, creativity, and strategic planning, women can achieve success in their entrepreneurial pursuits and create a lasting impact in their communities and beyond. By transforming their passion projects into profitable careers, women are not only achieving personal fulfillment but also contributing to the broader economic and social landscape.

In Career Gems March 4, 2024 By Esther Ijewere

Women of Rubies Sip and Network Event Celebrates Female Leadership and Success

The Women of Rubies Sip and Network event held on February 25th, 2024, at the prestigious Naijajollof Downtown Toronto Event Center, was met with resounding success. The event brought together a diverse group of remarkable business owners from across Ontario for an evening of inspiration, networking, and empowerment.

The event featured esteemed speakers including Nkechi Ahanor-Wilson, Funmi Ayowole, and Chichi Okichie, who captivated the audience with their insights and expertise. Funmi Ayowole, as the first speaker, delved into the importance of emotional wellness for women, the significance of maintaining a healthy routine, and the practice of mindfulness in daily life. Chichi Okichie shared invaluable insights on the underutilized potential of Facebook for business owners, emphasizing its role in enhancing media visibility and brand recognition.

Nkechi Ahanor-Wilson, the founder of the successful hair brand Cacosa Hair, shared her journey of transforming pain into passion and profit, highlighting the importance of setting healthy boundaries as business owners to foster growth and prevent exploitation.

The event also featured an enlightening interview conducted by Esther Ijewere, the founder of Women of Rubies, with Beauty Obasuyi, the founder of Naijajollof and a real estate expert. Beauty shared the inspiration behind her business, which began in 2018 and has since expanded to six locations across Canada. She also revealed the motivations behind her Guinness World Record attempt for the longest cooking hours, which lasted for an impressive 18 days.

Attendees had the opportunity to engage in networking sessions, facilitating connections and knowledge sharing among participants. Nike Kay -Okunubi expressed her newfound understanding of the importance of boundaries and intentionality in networking, while Julia Biebem of Grandieu Event felt inspired by Nkechi’s session and aims to apply the lessons learned to enhance her business endeavours. Angela Ikogho of Wraptuckmore stressed the significance of assertiveness and the ability to say no in navigating business challenges.

The event, expertly compered by Blessing Timidi Digha, a community development advocate and content creator, was attended by notable business owners and entrepreneurs who left feeling empowered and motivated to pursue their goals.

Esther Ijewere, the convener of the event, expressed her delight at the overwhelming success of the inaugural live event in Canada, affirming the Sip and Network movement’s commitment to empowering women to embrace their uniqueness. She looks forward to future events that promise to be impactful and value-driven.

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See more photos from the event below;