Women in Business Archives

In Career Gems June 5, 2026 By Women of Rubies

How to Write a Professional Bio That Opens Doors

Your professional bio is often one of the first things people read about you. Whether you’re applying for a speaking opportunity, pitching the media, updating your LinkedIn profile, or introducing yourself at an event, your bio serves as your professional introduction.

Yet many professionals struggle to write one that truly reflects their value.

What Is a Professional Bio?

A professional bio is a concise summary of who you are, what you do, and why it matters. A strong bio should answer three questions:

Who are you?
What do you do?
Why should people care?

Common Mistakes

Many bios:

Read like resumes
Focus only on job titles
Lack personality
Fail to communicate impact

Your bio should tell a story, not simply list achievements.

Key Elements of a Strong Bio

Start with Your Positioning

Clearly define your role and expertise.

Example:

“Esther Ijewere is a media strategist, journalist, and founder of Women of Rubies, a platform dedicated to amplifying the voices of women across the globe.”

Highlight Your Impact, Not Just Your Title

One of the most common mistakes professionals make when writing their bios is focusing solely on their job titles and responsibilities. A title tells people what you do. Impact tells people why it matters.

Instead of simply stating your position, take the opportunity to highlight the results you’ve achieved, the communities you’ve served, the businesses you’ve built, or the change you’ve helped create.

For example, rather than writing:

“Jane Doe is the founder of XYZ Consulting.”

You could write:

“Jane Doe is the founder of XYZ Consulting, a business development firm that has helped more than 200 entrepreneurs increase their revenue and strengthen their market presence.”

The second example immediately provides context, credibility, and value. Whenever possible, include measurable achievements such as:

Number of clients served
Years of experience
Awards received
Revenue generated
Communities impacted
Projects completed
Audiences reached

Numbers help transform a generic bio into a compelling one because they provide evidence of your expertise and accomplishments.

However, impact isn’t always about numbers. Sometimes it’s about the transformation you’ve created. Ask yourself:

What problem do I solve?
Who do I help?
What difference does my work make?

The answers to these questions can help shape a bio that feels meaningful and memorable.

Add a Human Element

While achievements are important, people don’t connect with resumes; they connect with stories. A strong professional bio should balance credibility with authenticity.

In today’s digital world, audiences want to know more than what you do. They want to understand what drives you. Adding a human element can help your audience relate to you on a deeper level.

For example, you might briefly mention:

Your mission
Your passion
The reason you started your business
A cause you care about
The impact you hope to create

This doesn’t mean sharing your entire life story. Rather, it means offering a glimpse into the values and purpose behind your work.

For example:

“Passionate about helping women amplify their voices, Esther founded Women of Rubies to create a platform where women’s stories, achievements, and contributions could be celebrated and shared with a global audience.”

This statement communicates not only what she does, but why she does it. Purpose creates connection, and connection builds trust.

Showcase What You’re Building Right Now

Your professional bio should not only reflect your past accomplishments, but it should also point toward your future. Many people write bios that focus exclusively on what they have already achieved. While accomplishments matter, readers are often interested in what you’re currently working on.

Consider including information about:

Current projects
Upcoming initiatives
New ventures
Books or programs
Speaking engagements
Community initiatives

This helps position you as someone active, evolving, and continuing to make an impact.

For example:

“She currently leads Women of Rubies, a global platform dedicated to amplifying women’s stories, and is expanding the organization’s educational offerings through the Women of Rubies Academy.”

This tells readers that your work is ongoing and growing.

Tailor Your Bio for Different Opportunities

Another important consideration is that one bio does not fit every situation. The bio you use for a conference speaking engagement may be different from the one you use on LinkedIn or your company website.

Consider creating:

A Short Bio (50–100 words)

Ideal for:

Event programs
Social media profiles
Speaker introductions

A Medium Bio (150–250 words)

Ideal for:

Professional websites
Media features
Award nominations

A Long Bio (300–500 words)

Ideal for:

Company websites
Press kits
Professional portfolios

Having multiple versions ensures you’re always prepared when opportunities arise.

Your professional bio is more than a summary of your career, it is one of your most powerful visibility tools.

A well-crafted bio helps people understand who you are, what you do, why your work matters, and how you’ve made an impact. It can open doors to speaking opportunities, media features, partnerships, leadership roles, and new business opportunities.

As your career evolves, your bio should evolve with it. Take time to review and update it regularly, ensuring it reflects your current expertise, achievements, and aspirations.

Remember: if your bio is often the first introduction people have to you, make it one that leaves a lasting impression.

In Career Gems June 5, 2026 By Women of Rubies

Why Visibility Is No Longer Optional for Women Leaders

For years, women were told that hard work alone would open doors.

Work hard.
Deliver results.
Stay humble.
Let your work speak for itself.

While competence remains important, today’s reality is different. In a world driven by digital platforms, media, networking, and personal brands, visibility has become a critical leadership skill.

The truth is simple: people cannot support, hire, promote, partner with, or recommend what they do not know exists.

Visibility Creates Opportunity

Many women are doing remarkable work behind the scenes, yet remain overlooked for speaking engagements, leadership positions, board appointments, media interviews, and business opportunities.

Visibility helps bridge that gap.

When people understand who you are, what you do, and the value you bring, opportunities become easier to attract.

Visibility is not about seeking attention. It is about ensuring your expertise, ideas, and contributions are seen by the people who matter.

Visibility Builds Trust

Before making decisions, people research.

Potential clients search your name.
Event organizers review your online presence.
Media professionals look for credible sources.
Employers evaluate professional brands.

A strong and consistent presence builds confidence and trust. When your story, expertise, and accomplishments are visible, people are more likely to view you as an authority in your field.

Visibility Amplifies Impact

Many women are driven by purpose. Whether you are an entrepreneur, nonprofit leader, executive, educator, or community advocate, your ability to influence change often depends on your ability to reach people.

The greater your visibility, the greater your opportunity to create meaningful impact.

How to Increase Your Visibility

Share your expertise consistently
Speak at events and conferences
Build relationships with media professionals
Create thought leadership content
Invest in your personal brand
Join professional communities
Tell your story with confidence

Visibility is no longer a luxury reserved for celebrities and public figures.

It is a strategic tool for leadership, growth, and influence.

Women who learn to own their stories and share their expertise position themselves for greater opportunities and long-term impact.

At Women of Rubies, we believe every woman has a story worth telling and a voice worth hearing.

Ready to Increase Your Visibility?

Visibility doesn’t happen by accident, it happens through intentional positioning, strategic storytelling, and consistent action.

Whether you’re an entrepreneur, professional, speaker, nonprofit leader, or aspiring thought leader, investing in your visibility can help open doors to new opportunities, partnerships, speaking engagements, media features, and career growth.

At Women of Rubies, we help women amplify their voices and increase their impact through:

✅ Media Visibility Strategy Sessions

✅ Press Release Writing & Distribution

✅ Personal Brand Positioning

✅ Media Features & Spotlights

✅ Visibility Training & Workshops

✅ Women of Rubies Academy Learning Programs

If you’re ready to become more visible and position yourself for greater opportunities, we’d love to support you.

Learn More About Our Services
📩 Email: info@womenofrubies.com

Interested in being featured?
Visit: womenofrubies.com

In Career Gems June 4, 2025 By Women of Rubies

Top 7 Skills Women Need to Thrive in the Future of Work

As technology reshapes industries and remote work becomes the norm, the future of work is evolving faster than ever. For women looking to lead, adapt, and grow in their careers, mastering the right skills is essential. This guide highlights the top 7 skills women need for the future of work to stay ahead in any industry.

1. Digital Literacy

Why it matters: Every industry is now digital. Whether you’re in marketing, finance, or healthcare, understanding digital platforms, tools, and data is crucial.

Tip: Learn tools like Google Workspace, data dashboards, social media analytics, or project management apps like Trello and Asana.

2. Emotional Intelligence (EQ)

Why it matters: EQ helps you manage stress, build relationships, and lead with empathy—key traits for leadership roles.

Tip: Practice active listening, develop self-awareness, and seek feedback to strengthen your emotional intelligence.

3. Adaptability and Agility

Why it matters: The ability to embrace change and adjust quickly is a competitive edge in a fast-changing world.

Tip: Stay open to new roles, technologies, and trends. Be willing to pivot and reskill when needed.

4. Critical Thinking and Problem Solving

Why it matters: Employers value women who can assess situations, make strategic decisions, and offer innovative solutions.

Tip: Take online courses in decision-making or join strategy discussions at work to sharpen your thinking skills.

5. Communication Skills

Why it matters: Whether you’re leading a virtual team or pitching a project, clear and effective communication builds trust and drives results.

Tip: Improve your public speaking, email writing, and digital presentation skills.

6. Creativity and Innovation

Why it matters: As automation handles repetitive tasks, creativity becomes a uniquely human asset.

Tip: Join brainstorming sessions, think outside the box, and stay curious. Creativity is a skill you can develop.

7. Leadership and Collaboration

Why it matters: Great leaders know how to inspire others and work effectively in teams—even without a title.

Tip: Volunteer for leadership tasks, lead a project, or mentor others. Leadership starts with initiative.

Conclusion

The future of work is digital, dynamic, and driven by soft skills. Women who develop these 7 key skills—digital literacy, EQ, adaptability, problem solving, communication, creativity, and leadership—will not only survive but thrive. Prepare now, and you’ll be ready to lead in any industry tomorrow.

In Inspiration May 7, 2025 By Esther Ijewere

Manjit Minhas: The Canadian Entrepreneur Redefining Success in the Brewing Industry

Manjit Minhas, a celebrated Canadian entrepreneur, is the co-founder of Minhas Breweries, Distillery and Winery, one of the largest and most successful alcohol production companies in North America. Born in Calgary, Alberta, and of Indian descent, Manjit launched her business career at just 19 years old. Today, she is not only a business powerhouse but also a prominent investor on CBC’s Dragons’ Den, where she empowers startups and women entrepreneurs to scale boldly.

Early Beginnings and Business Vision

Minhas began her journey while studying engineering, teaming up with her brother Ravinder to start a private-label beer business. Their goal was simple yet ambitious: produce quality beer at a fraction of mainstream prices. With a keen understanding of branding, distribution, and market gaps, they carved out a significant niche in the competitive beverage industry.

Now, Minhas Breweries distributes products across Canada, the U.S., and 16 other countries, producing more than 90 million litres annually. Their success story proves that age, gender, or traditional experience are not prerequisites for building a global brand.

Breaking Barriers as a Woman in Business

One of the most notable aspects of Manjit Minhas’s career is her determination to thrive in a male-dominated industry. From dealing with industry skepticism to winning major distribution contracts, her leadership showcases resilience, confidence, and strategic thinking.

She continues to challenge gender norms, often speaking about how women must not only “earn a seat at the table” but also make space for others. Her journey resonates with female entrepreneurs navigating industries where representation is limited.

From the Brewery to the Boardroom

Outside of brewing, Manjit serves as a mentor and investor through her role on Dragons’ Den. Her investments span tech, consumer goods, health, and sustainability-focused businesses. She also advocates for financial literacy, entrepreneurship education, and mentorship, believing these are the pillars of long-term success—especially for women.

Her no-nonsense approach and inspiring backstory make her a role model for the next generation of Canadian innovators.

Inspiring the Next Generation of Women Entrepreneurs

Manjit Minhas frequently delivers keynote speeches and participates in panels that encourage young women to step into leadership roles. Her message? “Don’t wait for opportunity—create it.” Whether she’s brewing, investing, or speaking, her work uplifts women who dare to dream big and break boundaries.

Awards, Accolades, and Board Leadership

Manjit’s contributions have earned her some of the country’s top recognitions. She was named one of Canada’s Top 40 Under 40 by BNN Bloomberg, one of Canada’s 100 Most Powerful Women by WXN, and a Top Growth Entrepreneur by PROFIT magazine.

In 2024, she received the Global Citizen Laureate Award from the United Nations Association in Canada for advancing the UN’s goal of gender equality. In 2023, she was also named an Honorary Lieutenant Colonel of the Queen’s Own Rifles.

She currently serves on the boards of Enbridge, YYC Airport Authority, and ATB Financial. In a historic moment in 2024, she became the first woman owner of a CEBL team, investing in the Edmonton Stingers alongside her brother Ravinder.

In Inspiration April 10, 2025 By Esther Ijewere

How Ganiyat Oyesomi-Daibu Built a Thriving Food Business After Immigrating to Canada

When Ganiyat Oyesomi-Daibu landed in Canada under the Business Immigration Pathway with her family of seven, she brought with her more than luggage, she carried a bold vision, a decade-long entrepreneurial legacy, and an unwavering determination to thrive.

Just six months after her arrival, Ganiyat made a daring move: she acquired a Chinese restaurant. As a Black, Nigerian, hijabi woman stepping into a traditionally non-African culinary space, her journey was as unconventional as it was courageous. But Ganiyat didn’t just stop there. She transformed the space into something extraordinary: Wangdao Bistro, a one-of-a-kind restaurant blending the rich, spicy flavors of African cuisine with the beloved comfort of Chinese food. Her unique concept now caters to a growing and diverse community in her city, creating a vibrant cultural fusion that reflects Canada’s multicultural heartbeat.

In under two years, Ganiyat has expanded her business portfolio, secured multiple grants, and earned features in prestigious platforms such as CanadaSME Magazine, CBC News, Winnipeg Free Press, and The Voice. Her impact has also caught the attention of Royal Bank of Canada, who recognized her as a rising star in immigrant entrepreneurship.

Ganiyat Oyesomi-Daibu, Nigerian immigrant entrepreneur and founder of Wangdao Bistro, standing in her restaurant in Canada. — Ganiyat and her family

A Legacy of Innovation Rooted in Africa

Before moving to Canada, Ganiyat built a powerhouse brand in Nigeria: GNT Spice Home, a company producing 100% natural food seasonings free from artificial additives. Her mission? To offer healthy alternatives that promote wellness and flavor. Today, GNT Spice Home boasts over 45 distributors across Nigeria, the UK, and Qatar.

She also leads Mintrite Solutions, a business advisory company that has empowered more than 8,000 entrepreneurs across various sectors with revolutionary tools, practical strategies, and unwavering support.

Supporting Immigrants & Building Bridges

Ganiyat is not just a businesswoman, she’s a bridge builder. Her experience navigating Canada’s business terrain inspired her to help others do the same. She now mentors and guides aspiring entrepreneurs and investors, both in Nigeria and Canada on how to acquire, scale, and sustain profitable businesses in industries ranging from construction to food, retail, agriculture, and handyman services.

Even more impactful is her support for those looking to relocate through the Business Immigration Pathway, offering guidance whether they have a business idea or not.

Grants, Growth & Giving Back

A recipient of the DoorDash Small Business Grant, Ganiyat has used the funds to increase visibility on platforms like DoorDash and social media. She’s also investing in product development and branding—further expanding her restaurant’s reach and influence.

Being one of the only African-Chinese restaurants on the DoorDash app in her region has not only boosted sales but also positioned Wangdao Bistro as a cultural staple, bringing flavors from two continents into Canadian homes.

Advice for Women Entrepreneurs

Ganiyat’s advice to women looking to break into competitive spaces—especially the food industry—is as bold as her story:

“Don’t follow the crowd. Research deeply, identify a real market gap, and offer disruptive, innovative solutions. Network intentionally and stay patient and diligent—the results will speak for you.”

Celebrating Ganiyat’s Journey

At Women of Rubies, we celebrate women like Ganiyat who challenge norms, bridge cultures, and turn adversity into opportunity. Her journey reminds us that success knows no bounds when passion meets purpose—and that the immigrant dream is alive, well, and thriving in Canada.

Learn more about Ganiyat’s work and connect with her here

In Career Gems January 24, 2025 By Esther Ijewere

Trailblazing Women Shaping the Future of Real Estate

The real estate industry, long viewed as a male-dominated space, is transforming remarkably. Women are participating and emerging as leaders, innovators, and trailblazers. These phenomenal women are reshaping neighborhoods, dismantling barriers, and redefining the narrative of what it means to succeed in real estate.

Every month, we honor extraordinary women across various fields. These celebrations go beyond applause; they recognize the struggles, victories, and new opportunities created by women who dare to dream big. They remind us that women are contributors and innovators who pave the way for others.

In real estate, women across the globe are changing the landscape. From advocating for affordable housing to creating luxurious developments, these leaders combine purpose, passion, and persistence to inspire others while leaving a lasting legacy.

This article celebrates incredible women making waves in real estate. Their stories are a testament to resilience, determination, and the power of dreams. May their journeys inspire you to create your own future rather than wait for it to be handed to you.

Folorunso Alakija, Nigeria’s richest woman, is a global icon who has excelled in fashion, oil, and real estate. As Vice Chairman of Dayspring Property Development Company, she has helped expand the company globally. Known for her resilience and business acumen, she has built a legacy across multiple industries, inspiring women to thrive with vision and determination.

Sandra Rinomato

Sandra Rinomato is a Canadian real estate expert and television personality whose journey into the industry began serendipitously. What started as an accidental foray quickly evolved into a fulfilling career fueled by passion and purpose.

Sandra’s authentic approach and dedication to helping clients make confident decisions have made her a trusted figure in Canada’s real estate world. Her story exemplifies how unexpected opportunities can lead to extraordinary success when embraced with the right mindset.

Stella Okengwu

Stella Okengwu is a Nigerian entrepreneur and CEO of Winhomes Global Estate, a respected name in the Nigerian real estate industry. She has led the successful development of numerous high-value properties, earning recognition for her strategic vision and dedication to excellence. Stella is also passionate about empowering women in real estate and entrepreneurship through mentorship.

Barbara Corcoran

Barbara Corcoran is a real estate mogul and investor on Shark Tank, known for building a multi-billion-dollar real estate empire. As the founder of The Corcoran Group, she is a powerful advocate for women in business and real estate, inspiring others to take bold steps toward success.

Theresa Oppong Beeko

Theresa Oppong Beeko is the founder and CEO of Magnet Group, a leading real estate firm in Ghana. With a BA in Political Science and Sociology from the University of Ghana (1985), she founded Magnet Group in 1992 and became one of the wealthiest women in Ghana, currently the country’s second richest woman. Her leadership and vision have propelled the company to prominence in the real estate sector.

Soraya Dempsey

In her five years in the industry, award-winning realtor Soroya Dempsey has quickly made a name for herself in Toronto’s real estate scene. She is the recipient of Royal LePage’s Diamond Award (awarded to the top 3% of agents in their marketplace) and is among the top 10% of individual Royal LePage agents in all of Canada. Dempsey sits on the board of the Black Realtors Association of Canada, an organization that empowers Black real estate professionals.

Tonya Lagrasta

As Head of Environmental, Social, and Governance (ESG) for Colliers Real Estate Management Services, Tonya Lagrasta applies innovative solutions to ensure that client properties remain viable long-term investments. Lagrasta works with clients to maximize their ESG performance, developing strategies that reduce operational emissions and energy-related costs and improve resiliency.

Dr. Jayne Obioma Onwumere

Dr. Jayne Obioma Onwumere co-founded Properly World Africa Network (PWAN) in 2012, revolutionizing real estate with network marketing. Under her leadership, PWAN became a major network with 62 affiliate companies and over 300,000 independent professionals. She also launched the PWAN Food Network to combat food insecurity, showing her commitment to both real estate and social impact.

Natalie Voland

For over 20 years, Natalie Voland has been transforming the heritage real estate space through Montréal-based GI Quo Vadis where she serves as president and founder. Voland prioritizes heritage conservation with a focus on uniting communities and making sure projects hit 3 targets: people, planet and profit. Voland was named as a finalist for the 2019 RBC Canadian Women Entrepreneur Awards for the TELUS Trailblazer Award.

Olajumoke Adenowo

Olajumoke Adenowo, a trailblazer in Nigerian architecture and real estate, is the founder of AD Consulting. Combining architectural expertise with property development, she has delivered impactful, high-profile projects. Known for her resilience in a male-dominated field, Olajumoke remains a leading voice in creating transformative, sustainable spaces.

Karen Yolevski

Karen is the Chief Operating Officer of Royal LePage’s corporately owned brokerages (Royal LePage Real Estate Services Ltd., Johnston & Daniel, Royal LePage Sussex, Royal LePage West Real Estate Services & Mont Tremblant Real Estate), serving 2,000 agents spanning three provinces. Karen joined the Corporate Brokerages in April 2021. Her community involvement includes the Royal LePage Shelter Foundation, Canada’s largest charity focused on eliminating domestic violence and supporting the women and children who fall victim to it. Yolevski began her career as a lawyer at Basman Smith, LLP, a Toronto-based law firm, where she became a partner in the Business and Real Estate Practice Group.

Kemi Olomola-Sijuwade (KoS)

Kemi Olomola-Sijuwade is a distinguished professional at the forefront of real estate and law, with over two decades of expertise in both Canada and Nigeria. As the Founder of Greenland Concepts Nigeria Limited, she has pioneered innovative real estate solutions, blending her legal background with a deep understanding of the property market.

KoS’s entrepreneurial vision extends beyond her successful ventures in Nigeria, with recent expansion into Canada, marking her global growth in real estate. As the Managing Director of Nigeria Police Force Property Development and Construction Company Limited, she continues to influence the legal and real estate sectors, shaping the future of property development with a commitment to excellence and community empowerment.

Her journey serves as an inspiration to aspiring professionals, showcasing the power of leadership, resilience, and adaptability in real estate and beyond.

Tope Mark-Odigie

Tope Mark-Odigie is a visionary entrepreneur, real estate expert, and advocate for societal transformation. With over a decade of experience as an award-winning host of Nigeria’s top breakfast show, Tope uses her platform to inspire and educate. As the CEO of REB360, she leads initiatives focused on wealth creation through real estate and is the driving force behind WIRE Africa, empowering African women in real estate.

Tope is passionate about coaching individuals to see the possibilities of business success, particularly within real estate, and in life more broadly. She believes that anyone can be multi-potential and succeed by embracing diverse talents and opportunities. Through her work, Tope inspires others to break through limitations and achieve success in multiple areas of life.

Sue Yannaccone

Sue Yannaccone, CEO of Anywhere Brands and Advisors, is a transformative leader in real estate. Known for her strategic vision and integrity, Sue has redefined leadership while inspiring industry innovation. Recognized as one of real estate’s most powerful women, she exemplifies resilience and authenticity.

Grace Ofure

Grace Ofure is a Nigerian economist, philanthropist, and businesswoman whose inspiring journey into real estate began at just 26 years old—without formal training. Driven by her passion for property and a vision to create wealth for herself and others, Grace built a thriving real estate business from the ground up.

Known for her integrity and innovative approach, Grace helps families find their dream homes and guides investors to make sound decisions. Her projects have revitalized neighborhoods, creating spaces for families and businesses to flourish. Beyond property development, she empowers women and supports education through philanthropic efforts.

Grace’s dedication to mentoring aspiring entrepreneurs underscores her commitment to creating opportunities for others. Her story is one of resilience, empowerment, and the transformative power of a bold dream.

Khushboo Jha

Armed with a background in tech from time spent working at companies like Amazon, Khushboo Jha is revolutionizing the real estate game with her company BuyProperly. The investing platform launched in 2019 and is dedicated to making real estate available to every Canadian by demystifying and simplifying the process. Thanks to a fractional investing method, the company aims to allow Canadians to invest in a property with a first deposit as low as $2,500.

Deborah Ojo

Deborah Ojo, a Nigerian-born entrepreneur and philanthropist, has become a respected name in Canada’s competitive real estate market. From her beginnings as a teacher, Deborah honed communication skills that now serve her well as the CEO of DeborahHomes.

An award-winning broker, Deborah has guided countless families and investors through the complexities of real estate. Her expertise spans residential and commercial properties, earning her a reputation for informed and trustworthy advice.

Passionate about mentoring women and underrepresented groups, Deborah also supports financial literacy programs and community initiatives. Her journey from teacher to CEO is a testament to the power of reinvention and resilience.

Nene Akintan

Nene Judy Akintan is an Entrepreneur, Mentor, Speaker, Author, Realtor, Advocate, and God’s unique creation. With degrees in Sociology & Anthropology, an MBA in Marketing, and an MSc in Management/Human Resources, she has excelled in banking, entrepreneurship, and real estate for over 20 years.

An award-winning real estate broker, Nene is part of The E Team and Oakville Living With Nene, passionately delivering exceptional real estate services with unwavering dedication, integrity, and genuine care for her clients.

Nene and her young adult children Temi, Tife, and Olympia run a family nonprofit, **I AM. I CAN. I WILL**, supporting minority women and children.

Dr. Ololade Abuta

Dr. Ololade Valentina Abuta is the CEO of Gracias Group of Companies, a leading name in Nigeria’s real estate sector. She specializes in both luxury and affordable housing, bridging gaps and making property ownership accessible.

As the founder of Real Business Network, Dr. Abuta empowers entrepreneurs and fosters innovation across industries. Her belief in Nigeria’s vibrant youth drives her efforts to promote economic growth and create opportunities. Through her leadership, she is transforming the real estate landscape while inspiring others to dream big.

Elena Saradidis

Elena Saradidis earned her real estate license at the age of 22 and in three short years, she is now the number one realtor at Brad J. Lamb Realty with $40M in sales and a $10M real estate portfolio. Without the help of her parents, she’s already managed to purchase six properties. She’s also known to demystify real estate on Instagram with her signature personable style. Her background in PR has taught her how to get in front of the right people quickly, allowing her to put clients first in today’s fast-paced real estate environment.

Dr. Funke Kehinde

Dr. Funke Kehinde is the visionary CEO of Brilliant Concept and a Harvard Business School graduate. Her career in real estate began with her passion for property development and her strategic acumen. As the Public Relations Officer of the Real Estate Developers Association of Nigeria, Lagos Chapter, she has become a trailblazer in the industry.

Dr. Kehinde is also the founder of MFK School of Mentorship, empowering entrepreneurs to navigate the business world with confidence. Her relentless pursuit of excellence and her commitment to uplifting others continue to leave an indelible mark on the real estate sector.

Sherry Chris

Sherry Chris is a seasoned leader in real estate with over 27 years of experience. As the President and CEO of the Expansion Brands Portfolio at Realogy Holdings Corporation, she oversees iconic brands like Better Homes and Gardens Real Estate.

Renowned for her strategic vision and dedication to empowering agents, Sherry has built a legacy of innovation and growth. Her career highlights the importance of adaptability and the profound impact of strong leadership in shaping the future of real estate.

Nena Akua Oppong

Ghanaian architect and real estate entrepreneur, Nena Akua Oppong is the founder of a groundbreaking real estate firm that blends modern design with sustainability. Her work focuses on creating accessible, quality housing, overcoming challenges in funding and land acquisition through resilience and strong networks. Nena’s innovative approach has made her a transformative force in the industry.

Wu Yajun

Wu Yajun, co-founder of Longfor Properties, built one of China’s leading property development firms from humble beginnings. As a self-made billionaire, her vision, adaptability, and smart investments have revolutionized urban housing, making her a global icon of resilience and success.

In Career Gems January 2, 2025 By Esther Ijewere

How to Build a Sustainable Business: A Guide for Women Entrepreneurs

Building a sustainable business is a journey that requires careful planning, persistence, and the ability to adapt to changing market conditions. For women entrepreneurs, the road to success may come with unique challenges, but the rewards of creating a thriving business that lasts for years are well worth the effort. Here’s a step-by-step guide on how to build a sustainable business and ensure long-term success.

1. Start with a Clear Vision and Purpose

A strong business foundation begins with a clear vision and purpose. As a woman entrepreneur, it’s essential to define what your business stands for and how it contributes to the world. Ask yourself:

What problem does your product or service solve?
How does your business align with your personal values and goals?
Who is your target market, and how can you serve them better than anyone else?

A well-defined vision will guide your decisions, help you stay focused, and motivate you through tough times.

2. Conduct Thorough Market Research

Before diving into business operations, it’s important to understand your market. Research is key to identifying trends, opportunities, and potential gaps in the market that your business can fill. This is especially important for women entrepreneurs who may face competition in male-dominated industries.

Ask yourself:

Who are your competitors, and what are they doing well?
What are the unique needs of your target audience?
What can you offer that will set you apart from the competition?

Market research will provide valuable insights and help you refine your business model.

3. Create a Solid Business Plan

A business plan acts as a roadmap for your venture. It outlines your goals, strategies, financial projections, and growth plans. A solid business plan is essential for attracting investors, securing loans, and staying on track as you grow. Your business plan should include:

Executive summary: A brief overview of your business.
Business description: What your business does and its market position.
Market analysis: An overview of industry trends, competitors, and target market.
Marketing and sales strategies: How you plan to attract and retain customers.
Financial projections: Expected income, expenses, and profitability.

Your business plan will evolve as your business grows, but it’s an essential starting point.

4. Focus on Building Strong Relationships

Networking and building relationships with other business owners, customers, and mentors is crucial. As a woman entrepreneur, forming a support network of like-minded individuals can provide invaluable advice, opportunities, and moral support. Here’s how to build meaningful relationships:

Attend networking events, both online and offline, to connect with other entrepreneurs.
Join industry-specific groups and communities to share ideas and resources.
Find a mentor who can guide you through challenges and offer insights based on experience.

Strong relationships will not only help your business thrive but also create a sense of community that fosters growth and collaboration.

5. Manage Your Finances Wisely

Financial management is at the core of building a sustainable business. Many women entrepreneurs struggle with securing funding or managing their finances effectively, but with the right tools and strategies, you can ensure long-term profitability. Consider the following tips:

Create a budget and track your expenses to ensure you’re staying within your financial limits.
Build an emergency fund to cover unexpected costs.
Seek out funding options such as grants, loans, and investors, but ensure you understand the terms and risks.
Regularly review your financial statements to monitor cash flow and profitability.

Responsible financial management will keep your business afloat and ensure its sustainability in the long run.

6. Adapt to Market Changes and Embrace Innovation

The business world is constantly evolving, and it’s crucial to stay ahead of the curve. As a female entrepreneur, you need to be flexible and open to change, whether that means adapting your products, services, or business model. Stay informed about industry trends, new technologies, and customer preferences to keep your business relevant.

Here are a few ways to embrace innovation:

Invest in technology to streamline operations and improve efficiency.
Continuously seek customer feedback to improve your offerings.
Be open to pivoting your business model if needed to stay competitive.

By staying adaptable and forward-thinking, you’ll ensure that your business remains viable and ready to tackle future challenges.

7. Prioritize Work-Life Balance

Sustaining a successful business is not just about financial growth—it’s also about personal well-being. Women entrepreneurs often face the challenge of balancing their business responsibilities with personal life, which can lead to burnout if not managed carefully.

To maintain a healthy work-life balance:

Set clear boundaries between work and personal time.
Delegate tasks when possible to avoid overwhelming yourself.
Take time for self-care, whether it’s through exercise, hobbies, or spending quality time with loved ones.

Taking care of yourself will ensure that you remain energized, focused, and able to lead your business with clarity.

Conclusion

Building a sustainable business as a woman entrepreneur requires dedication, resilience, and a strategic approach. By starting with a clear vision, conducting market research, creating a solid business plan, and managing finances wisely, you can set a strong foundation for long-term success. Remember to network, stay adaptable, and prioritize your well-being to ensure your business continues to thrive for years to come.

At Women of Rubies, we are committed to empowering women entrepreneurs by providing the tools, resources, and support needed to build sustainable businesses that make a lasting impact. Keep striving, and together, we can create a future of limitless possibilities.

In Career Gems November 21, 2024 By Women of Rubies

myEKI Marketplace Sponsors Women of Rubies Media Visibility BootCamp

myEKI Marketplace, a leading hub for local and global commerce, has joined the Women of Rubies Media Visibility BootCamp as a sponsor, reinforcing its commitment to empowering women in business and media.

The BootCamp, organized by Women of Rubies, is designed to equip women with essential skills to amplify their personal and professional brands through media exposure and strategic storytelling. The program will feature expert-led sessions on media strategy, public relations, and maximizing visibility in today’s competitive landscape.

Known as the #1 Largest Hub for Local & Global Commerce, myEKI Marketplace serves vendors, riders, shippers, and customers, offering a one-stop platform for everything from vendor listings to international shipping and classified ads. Their sponsorship of this impactful initiative highlights their dedication to community development and fostering opportunities for women to thrive.

“We are excited to have myEKI Marketplace on board as a sponsor for the Media Visibility BootCamp,” said Esther Ijewere, Founder of Women of Rubies. “This partnership is a celebration of shared values—empowerment, innovation, and the belief in the transformative power of visibility. With myEKI’s support, we’re creating a platform for women to amplify their voices and create lasting impact.”

myEKI Marketplace’s sponsorship also includes a special campaign, giving women the opportunity to win tickets to the BootCamp. This initiative not only supports women’s participation but also encourages a wider audience to engage with the mission of Women of Rubies.

“At myEKI, we understand the importance of visibility in driving success,” said [Spokesperson Name, Title]. “We are proud to sponsor the Media Visibility BootCamp and support women who are breaking barriers and redefining industries.”

About myEKI Marketplace

myEKI Marketplace is a full-service platform designed to meet the diverse needs of local and global users. From vendor listings and local deliveries to international shipping and classified ads, myEKI integrates these features into a seamless, user-friendly experience.

For updates on the BootCamp and details on how to win tickets, follow myEKI Marketplace and Women of Rubies on social media.

In Interviews&profile November 14, 2024 By Women of Rubies

Veronica Oluwatoyin Oyewumi: CEO of VeragoldO, Pioneering Gold Investment and Empowerment

Veronica Oluwatoyin Oyewumi, CEO of VeragoldO, has built a successful gold business that spans two continents. With roots in Nigeria and a new life in Canada, Veronica has turned her passion for gold into a thriving brand, offering high-quality 18-karat Italian gold. Her journey is one of resilience, education, and dedication—a story that reflects the hard work and vision she brings to VeragoldO.

Early Life in Kaduna: Laying the Foundation for a Business Career

Veronica’s story began in Kaduna, Nigeria, where she was born and raised. She completed her primary and secondary education in Kaduna before pursuing higher education at Kaduna Polytechnic, earning OND and HND degrees in Marketing by 2010. She furthered her studies at Lagos State University (LASU), obtaining a degree in Business Administration in 2014. Her love for business and learning set the stage for her career.

Balancing a Corporate Career and Continued Education

Alongside her education, Veronica built a decade-long career with GT Bank, where she honed her skills in a professional environment. Not one to rest on her laurels, she pursued a Master’s degree in Marketing from Ladoke Akintola University in 2015. This blend of work experience and education equipped her with a strong foundation for future ventures.

Gold Trading: Learning from Family and Building Expertise

Gold trading runs in Veronica’s family—she learned the business from her mother, who was a successful gold trader. Inspired by her mother’s expertise, Veronica began buying and selling gold and clothing while balancing her career and studies. These early experiences laid the groundwork for her eventual business, VeragoldO.

A New Chapter in Canada

In 2018, Veronica relocated to Montreal, Canada, where she began working as a Personal Support Worker (PSW). Over the past five years, she has served in this role and volunteered for a year at a local food bank, reflecting her commitment to community and compassion.

Founding VeragoldO in Canada

Veronica launched VeragoldO in 2019, bringing her gold trading experience from Nigeria to a new market in Canada. VeragoldO specializes in 18-karat Italian gold, aiming to make high-quality gold accessible and create opportunities for others to become wholesalers. Her brand’s mission is to help clients invest in gold, a valuable asset that appreciates over time.

Why Gold? The Value of a Timeless Investment

At VeragoldO, gold is seen not only as jewelry but as a lasting investment. Gold remains one of the few assets that consistently appreciates, making it an ideal choice for those looking to secure their financial future. Veronica has crafted her business model to emphasize this value, encouraging clients to view gold as a “money-back” investment.

Connect with VeragoldO

Veronica’s journey from Kaduna to Canada reflects her commitment to quality, growth, and community. VeragoldO continues to grow as a brand, with Veronica’s passion and dedication driving its success. Whether you’re looking to purchase quality gold or explore wholesale opportunities, VeragoldO is ready to serve.

In Interviews&profile September 18, 2024 By Women of Rubies

Itohan Asibor: The Visionary Leader Behind Bluberry Confectioneries

Itohan Asibor is the visionary Founder and Director of Bluberry Confectioneries, a leading premium cake and dessert company that has established a competitive edge in Nigeria and Canada. What started from the humble beginnings of her kitchen table has blossomed into a global enterprise, defying the predictable odds of business failure within the first five years—thrice in a row.

Building a Global Enterprise

Under Itohan’s leadership, Bluberry Confectioneries has grown into more than just a business; it has become a symbol of success and resilience in the baking industry. Through her strategic vision and dedication, Itohan has not only built a thriving company but has also become an employer of talent, a change driver, and a leading voice in her field. Her influence extends beyond her immediate business as she shares her expertise at conferences and events, inspiring others in the baking and entrepreneurship communities.

The Cake Faculty: Empowering Bakers Worldwide

In addition to her entrepreneurial success, Itohan founded THE CAKE FACULTY, a learning institute dedicated to training, mentoring, and coaching both existing and aspiring bakers. Her goal is to help others build successful cake businesses, drawing on her extensive experience in entrepreneurship, management, and executive leadership. Itohan’s commitment to empowering others has earned her a mentorship position with the prestigious Cherie Blair Foundation for Women in Business, UK.

Academic and Professional Background

Itohan holds a Bachelor’s degree in Pharmacy from the University of Benin, Nigeria, and serves as a director at Antigua Pharmacies Nigeria Ltd. Her thirst for knowledge and professional development is evident in her academic and professional journey. She is an alumna of FATE Foundation, EDC of Pan African University, and a recipient of the prestigious Goldman Sachs 10,000 Women Scholarship.

Continuous Learning and Mastery

Never one to rest on her laurels, Itohan is committed to continuous learning and professional development. She has trained with world-class confectionery artists such as Ron Ben Israel, Buddy Valastro (Cake Boss), and Siku Adewuyi. Her expertise is further recognized through her certification as a PME Master Baker (United Kingdom) and her role as a sugarcraft tutor. She is a full member of esteemed professional bodies, including The Pharmaceutical Society of Nigeria, The International Federation of Pharmacists, and the International Cake Exploration Society.

Giving Back to the Community

Beyond her business achievements, Itohan finds a greater purpose in giving back to humanity. She dedicates a significant portion of her time to teaching, mentoring, and coaching the younger generation on entrepreneurship, self-development, and living a purpose-driven life. Her work in this area reflects her belief that true success lies not just in personal achievements but in the ability to inspire and uplift others.

Itohan Asibor’s journey is a testament to her resilience, vision, and unwavering commitment to excellence. As she continues to make strides in the confectionery industry and beyond, her legacy as a mentor, leader, and visionary entrepreneur continues to inspire those who follow in her footsteps.