In Career Gems August 10, 2026 By Women of Rubies

Meet the Media Visibility Bootcamp 2026 Speakers: The Experts Joining Cohort 6

The Media Visibility Bootcamp 2026 speakers are bringing together expertise across media, communications, artificial intelligence, marketing, business strategy, leadership, personal branding, entrepreneurship and growth for the sixth cohort of the Women of Rubies Media Visibility Bootcamp.

Taking place virtually on October 17–18, 2026, Media Visibility Bootcamp 6.0 is designed for entrepreneurs, professionals, creatives, founders and changemakers who want to become more visible, communicate their value more effectively and position themselves for greater opportunities.

Ready to join Cohort 6? Explore the Bootcamp & Register → womenofrubies.com/mvbc2026

Now in its sixth cohort, the Media Visibility Bootcamp has grown into a practical learning platform where participants gain direct access to experts who understand what it takes to build credibility, strengthen positioning and turn visibility into meaningful results.

This year, Women of Rubies is bringing together a diverse group of experts with experience spanning global corporations, entrepreneurship, media, communications, AI, marketing, finance and leadership.

Special Guest of Honour & Keynote Speaker

Meet the distinguished leaders and special guests helping shape powerful conversations around visibility, leadership, opportunity, and impact.

Hosna Kadary | Keynote Speaker ( October 17th)

Hosna R. Kadary is a seasoned financial services leader with over two decades of experience advancing economic inclusion across Canada. As National Market Leader for Zero Barriers to Business at BMO, she leads initiatives expanding access to capital, mentorship, and financial literacy for women and underrepresented entrepreneurs. She is widely recognized for her leadership in equity-driven financial advocacy and economic empowerment.

Erelu Bisi Adeleye-Fayemi |Special Guest of Honour

Erelu Bisi Adeleye-Fayemi is a globally respected gender and development specialist, feminist activist, policy advocate, leadership coach, and acclaimed author. She is Co-Founder of the African Women’s Development Fund (AWDF) and founded the African Women’s Leadership Institute, which has developed more than 10,000 women leaders across Africa. A former First Lady of Ekiti State, Nigeria, she continues to advance women’s leadership and social justice through academia, philanthropy, advocacy, and public policy.

Meet the Media Visibility Bootcamp 2026 Speakers

Hava Maloku | Marketing & Personal Branding

Hava Maloku is the Founder and CEO of Maloku Marketing and a digital growth and lifecycle marketing expert with more than 15 years of experience. Before launching her firm, Hava spent a decade at LinkedIn driving retention and digital marketing strategies, with previous marketing experience at Expedia Group and LegalZoom. Her expertise spans AI, marketing strategy, personal branding, visibility and business growth, bringing an important perspective on how professionals and entrepreneurs can use emerging tools and strategic marketing to build influence and attract opportunities.

Linda Du | AI, Business, Finance & Content

Linda Du is an entrepreneur and Founder of Moola Money whose experience combines strategy, technology, finance and content. A former McKinsey Engagement Manager, Linda has built a growing digital presence through Moonshot Radio while helping make conversations around money, entrepreneurship and emerging technology more accessible. At Cohort 6, her perspective adds an important dimension to conversations about leveraging AI, building businesses and using content strategically in an evolving digital economy.

Cynthia Mwangi | Communication, Storytelling & Public Speaking

Cynthia Mwangi is a seasoned media and communications professional whose expertise spans public speaking, storytelling, personal branding, media and executive presence. Her work focuses on helping leaders and professionals communicate with greater confidence, clarity and impact. For participants who know they have valuable expertise but struggle to articulate it effectively, Cynthia’s perspective connects visibility with one of its most important foundations: how you communicate when people are paying attention.

Ola Adeyemi |Business Growth, Sales & Strategy

Ola Adeyemi is a business growth strategist and ActionCOACH professional who works with entrepreneurs and business leaders to strengthen their businesses through strategy, systems, sales and execution. Her contribution to Media Visibility Bootcamp 6.0 reinforces an important principle: visibility should not exist separately from business growth. Being seen is valuable, but entrepreneurs must also understand how to convert increased attention into stronger businesses, customers and opportunities.

Preethi Balasubramanian |Systems, Leadership & Founder Mindset

Preethi Balasubramanian is a Toronto-based business strategist, author, speaker and Founder of Wonder EA and Wondering Pages. With more than 15 years of international experience, she helps founders build intentional, systems-driven businesses. She is also the bestselling author of The Ease Equation and speaks on leadership, founder mindset and sustainable growth. Her expertise will help participants think beyond immediate visibility and consider the structures and mindset required to support the opportunities that increased visibility can create.

Princess Adetola Oluyede | Marketing, Media & Visibility

Princess Adetola Oluyede brings expertise across marketing, media, communications and entrepreneurship. Her perspective explores the intersection between being visible and ensuring that visibility supports broader professional and business objectives. For entrepreneurs and professionals navigating increasingly crowded digital spaces, her insights will help connect strategic communication with audience building and opportunity.

Ibukun Omololu | Market Expansion, Partnerships & Business Ecosystems

Ibukun Omololu is an entrepreneur, business strategist and Founder of Teal Tree, with extensive experience supporting businesses and leaders across Africa. Her work focuses on market expansion, strategic partnerships, business ecosystems and helping entrepreneurs identify new opportunities. Through Teal Tree, she supports founders in strengthening their positioning, expanding their reach and turning ideas into scalable ventures with wider market impact.

Esther Ijewere | Host & Founder

Esther Ijewere is a Media Strategist, Brand Visibility Consultant, Guardian Woman columnist, and Founder of Women of Rubies. Through Women of Rubies, she has spotlighted 3,000+ women globally, built a community of 200,000+ followers, and created visibility and learning initiatives that have trained 600+ entrepreneurs and professionals. Through the Media Visibility Bootcamp, Media Pitch Challenge, and Women of Rubies Academy, Esther helps founders, professionals, and changemakers strengthen their visibility, communicate their value, and position themselves for media, business, and leadership opportunities.

Join us for two days of practical conversations on visibility, media, AI, marketing, business, leadership, communication, and growth. Get Your Early Bird Ticket →womenofrubies.com/mvbc2026

More Than a Speaker Lineup

What sets the Media Visibility Bootcamp apart is the range of expertise brought into one learning experience. Each speaker contributes a different piece of the visibility journey, helping participants strengthen not just how they are seen, but how they communicate, position, and grow.

Some participants may need greater confidence in communicating their expertise. Others may be focused on building a stronger personal brand, turning visibility into business opportunities, strengthening the systems behind their growth, or using AI, media, strategic partnerships, and digital platforms more effectively.

Media Visibility Bootcamp 6.0 has been intentionally designed to bring these conversations together, giving participants practical insights they can apply across different stages of their visibility and growth journey.

From Visibility to Opportunity

Visibility is no longer simply about posting consistently on social media. Today’s professionals and entrepreneurs need to understand how to communicate their expertise, establish credibility, build meaningful relationships, leverage emerging technology, engage the media and position themselves in the right rooms.

That is the bigger conversation behind Cohort 6:

How do you turn being seen into being remembered, trusted and considered for opportunities?

The Media Visibility Bootcamp 2026 speakers will approach that question from different areas of expertise, giving participants practical perspectives they can apply to their careers, businesses and brands.

A Legacy of Expert-Led Learning

The sixth cohort builds on the foundation established through previous editions of the Media Visibility Bootcamp. Over the years, Women of Rubies has brought together experts and leaders from different industries to share practical knowledge with entrepreneurs and professionals seeking greater visibility and influence. As Cohort 6 approaches, Women of Rubies is also celebrating past speakers whose careers and impact continue to evolve demonstrating that visibility is not a single campaign or moment, but something that can support a much longer professional journey.

Join Media Visibility Bootcamp 6.0

If you are ready to become more intentional about how you communicate, position yourself and pursue opportunities, Media Visibility Bootcamp 6.0 is designed to give you practical strategies and access to experts who have built credibility in their respective fields.

Dates: October 17–18, 2026
Format: Virtual
Early Bird: $59 until August 31, 2026

Register for Media Visibility Bootcamp 6.0: Visit the official MVBC 6.0 registration page

More Cohort 6 speakers and special guests will be unveiled as we count down to October.

In Career Gems August 4, 2026 By Women of Rubies

What Does a Public Relations Consultant Do? A Complete Guide for Entrepreneurs and Business Owners

Many entrepreneurs invest significant time and money into building their businesses, yet struggle to gain the visibility needed to grow. They may have an excellent product or service, but if the right people never hear about it, opportunities can easily pass them by.

This is where a public relations consultant becomes invaluable. Beyond writing press releases or securing media interviews, a PR consultant helps shape your reputation, strengthen your brand, and position you as a trusted authority in your industry.

What Is a Public Relations Consultant?

A public relations consultant is a communications professional who helps individuals, businesses, and organizations build positive public awareness through strategic storytelling and media relations.

Their role is to ensure your expertise reaches the right audience through earned media, thought leadership, speaking opportunities, partnerships, and digital visibility.

Unlike advertising, public relations focuses on building trust and credibility rather than paying for attention.

What Does a Public Relations Consultant Do?

A PR consultant supports businesses in several ways, including:

Media Relations

Developing relationships with journalists and media outlets while creating compelling story angles that increase your chances of being featured.

Press Releases

Writing and distributing professional press releases that announce business milestones, product launches, partnerships, awards, and events.

Brand Positioning

Helping define your message so your audience immediately understands who you are, what you do, and why your work matters.

Personal Branding

Positioning founders, executives, and professionals as thought leaders through interviews, articles, speaking engagements, and media opportunities.

Reputation Management

Building a positive public image while helping businesses communicate effectively during challenges or major announcements.

Strategic Communications

Developing communication plans that align with your business goals and support long-term visibility.

Why Every Entrepreneur Needs PR

Many founders believe PR is only for large corporations or celebrities. In reality, strategic public relations can benefit businesses of every size.

PR helps you:

Build credibility with customers
Increase brand awareness
Strengthen your online reputation
Position yourself as an industry expert
Generate quality media coverage
Create new partnership opportunities
Support sales through trust and visibility

When people repeatedly encounter your name through trusted media platforms, they are more likely to remember your business and choose your services.

When Should You Hire a PR Consultant?

You should consider hiring a public relations consultant if you are:

Launching a new business or product
Preparing for a major event
Looking to increase media coverage
Building your personal brand
Seeking speaking opportunities
Announcing funding, awards, or partnerships
Expanding into new markets

PR is most effective when it is proactive rather than reactive.

How Women of Rubies Can Help

At Women of Rubies, we help entrepreneurs, professionals, founders, and organizations increase their visibility through strategic public relations and storytelling.

Our services include:

Editorial Features
Press Release Writing & Distribution
Media Strategy
Founder Spotlights
Personal Branding
Event Publicity
Media Partnerships
Corporate Workshops
Media Visibility Training

Whether you’re launching a business, announcing an achievement, or positioning yourself as an industry leader, our team works with you to ensure your story reaches the people who matter most.

Visibility does not happen by chance. It is built through consistent communication, strategic positioning, and meaningful storytelling.

Working with a public relations consultant allows you to focus on running your business while your expertise gains the recognition it deserves.

If you’re ready to strengthen your visibility and build a trusted brand, investing in strategic public relations could be one of the smartest decisions you make.

In Interviews&profile July 28, 2026 By Esther Ijewere

10 Lessons From Building Women of Rubies and Amplifying 3,000+ Women’s Stories

When I launched Women of Rubies in 2015, I wasn’t trying to build a media company. I was trying to solve a problem.

Every day, I encountered remarkable women doing extraordinary work, building businesses, leading organizations, creating opportunities, transforming communities, and quietly changing lives. Yet very few people knew their names.

The media landscape often celebrated the same voices while countless women with equally powerful stories remained invisible. I believed visibility should never be reserved for a select few. It should be accessible to every woman with a meaningful story to tell.

That belief became Women of Rubies.

Today, more than a decade later, our platform has amplified the stories of over 3,000 women, published more than 500 editorial features and columns, trained over 600 entrepreneurs and professionals through our Media Visibility Bootcamp, and built a global community that spans Canada, Nigeria, the United Kingdom, the United States, and beyond.

Looking back, I realize this journey has taught me far more than how to run a media platform. It has taught me about leadership, purpose, consistency, trust, and the true power of storytelling.

Here are ten lessons that shaped everything.

1. Start with a problem, not a platform

Many founders begin by asking what they want to build. I started by asking what needed to change.

Women of Rubies was never about creating another website. It was about creating opportunities for women whose expertise deserved greater visibility. Purpose creates staying power. Platforms evolve, but purpose keeps them relevant.

2. Storytelling is one of the most valuable business assets

People rarely remember statistics. They remember stories.

Throughout my career as a journalist and communications strategist, I’ve learned that the most influential leaders are not always the most accomplished; they are often the ones who communicate their ideas clearly and consistently.

Every interview, feature story, and founder profile reinforced one truth: Stories build trust faster than credentials alone.

3. Visibility creates opportunities

One of the greatest misconceptions I encounter is that visibility is about fame. It isn’t.

Visibility is about discoverability. When people know who you are, understand what you do, and trust your expertise, opportunities begin to find you.

Over the years, many women featured on Women of Rubies have gone on to secure speaking engagements, board appointments, media interviews, partnerships, grants, awards, and new clients because someone discovered their story.

4. Consistency matters more than perfection

There were seasons when publishing content felt easy. There were also seasons when it was incredibly difficult.

Life changes.

Businesses evolve.

Resources fluctuate.

But consistency compounds.

Publishing one meaningful story after another eventually became thousands.

The lesson?

You don’t build authority overnight. You build it one piece of content at a time.

5. Relationships are your greatest marketing strategy

Women of Rubies has never relied solely on advertising. Our growth has been built through genuine relationships.

Journalists.

Authors.

Founders.

Corporate leaders.

Community organizations.

Partners.

Sponsors.

Every meaningful collaboration began with trust. In communications, relationships remain one of the strongest forms of long-term marketing.

6. Great content serves before it sells

As the digital landscape has changed, I’ve become increasingly intentional about creating educational content that answers real questions. Whether we’re writing about media visibility, personal branding, Google Knowledge Panels, AI search, storytelling, or communications strategy, our goal is simple:

Help people first.

Search engines have changed.

AI has changed.

But valuable content continues to outperform promotional content because it solves problems.

7. AI is changing discoverability, but authority still matters

One of the biggest shifts I’ve observed is how people search for information. Increasingly, entrepreneurs are asking ChatGPT, Google AI, Perplexity, and other AI assistants instead of typing simple search queries.

That means digital credibility matters more than ever. Brands that consistently publish accurate, well-structured, trustworthy content are more likely to be cited and recommended.

This is why I believe digital footprint has become one of the most valuable business assets any professional can build.

8. Your reputation is built long before people meet you

Most people will Google your name before they schedule a meeting.

Potential employers.

Clients.

Conference organizers.

Journalists.

Investors.

Your online presence has become your first introduction.

Every article, interview, LinkedIn post, podcast appearance, and media feature contributes to the story people form about you.

Build that story intentionally.

9. Success isn’t measured only by numbers

Yes, I’m proud that Women of Rubies has featured over 3,000 women. I’m proud of the awards.

The partnerships.

The global reach.

But what matters most are the messages that say:

“Your story gave me hope.”

“I finally felt seen.”

“That interview opened a new opportunity for me.”

Those moments remind me why this work matters.

Impact will always outlast impressions.

10. Keep building, even when no one is watching

Every platform has quiet seasons. Every founder experiences doubt.

Every entrepreneur wonders whether the work is making a difference.

The truth is this:

People often see the results long before they see the years of consistency that created them.

Keep publishing.

Keep improving.

Keep serving.

Your next article, interview, conversation, or opportunity could become the one that changes everything.

Final Thoughts

Building Women of Rubies has never been about creating content for the sake of publishing. It has been about creating opportunities through storytelling.

As communications continues to evolve through artificial intelligence, changing search behaviour, and new digital platforms, one principle remains unchanged:

People trust authentic stories.

Whether you are building a business, leading an organization, launching a nonprofit, or growing your personal brand, never underestimate the power of being intentional about your visibility.

Because when the right people discover your story, new opportunities become possible.

About Esther Ijewere

Esther Ijewere is a Canadian-based media strategist, brand visibility consultant, journalist, and Founder of Women of Rubies. Through strategic storytelling, communications, and media visibility initiatives, she has helped amplify the voices of more than 3,000 women globally while training hundreds of entrepreneurs and professionals to communicate with clarity, confidence, and impact.

Ready to increase your visibility?

Join the Women of Rubies Media Visibility Bootcamp, explore our communications resources, or subscribe to receive practical insights on storytelling, personal branding, and thought leadership.

In Career Gems July 27, 2026 By Esther Ijewere

3 Reasons Journalists Ignore Your Pitch (And How to Fix It)

Join the Women of Rubies Media Visibility Bootcamp 6.0 this October and learn how to pitch your story with clarity, confidence and a compelling media angle.

Every day, journalists receive hundreds of emails competing for their attention. While many business owners, entrepreneurs, nonprofit leaders, and professionals believe their work deserves media coverage, the reality is that even great stories can be overlooked if they are not presented effectively.

Getting featured in the media isn’t simply about sending a press release or introducing your business. It’s about understanding what journalists need, identifying a compelling story angle, and communicating your message in a way that is timely, relevant, and easy to understand.

These are some of the practical skills participants will develop at the Women of Rubies Media Visibility Bootcamp 6.0, happening this October. Designed for women entrepreneurs, founders, professionals, consultants, nonprofit leaders, and changemakers, the bootcamp equips participants with the tools to build visibility, strengthen their personal brand, and confidently position themselves for media opportunities.

If you’ve ever wondered why your pitch didn’t receive a response, here are three common reasons and how to fix them.

1. You’re Pitching Your Business Instead of Telling a Story

One of the biggest mistakes people make is treating journalists like potential customers. A journalist is not looking for an advertisement. They are looking for a story that will educate, inform, inspire, or solve a problem for their audience.

Instead of saying:

“I own a coaching business and would love to be featured.”

Think about the bigger story behind your work.

Ask yourself:

What problem am I helping people solve?
Why is this story relevant now?
What makes this different from similar businesses?
What conversation can I contribute to?

For example, instead of focusing on your company, you could share how your business is helping immigrant women rebuild careers, how you’re addressing a gap in healthcare, or how you’ve overcome significant challenges that others can learn from.

Stories create connection. Businesses sell products. Journalists publish stories.

2. Your Pitch Doesn’t Have a Clear News Angle

Not every interesting story is newsworthy. Journalists often ask one simple question:

“Why should people care about this right now?”

Your pitch needs to answer that question immediately.

Strong news angles often include:

A recent achievement or milestone
New research or industry insights
A community impact story
A timely event or awareness month
A unique perspective on a trending issue
A solution to a current challenge

The more relevant your story is to current conversations, the stronger your chances of receiving media attention. Before sending your pitch, ask yourself whether there is a timely reason for the media to cover your story today instead of six months from now.

3. You’re Making Journalists Work Too Hard

Journalists work under tight deadlines. If your email is long, confusing, or missing important information, chances are they will move on to the next pitch.

An effective media pitch should be:

Short and easy to read
Personalized to the journalist
Focused on one clear story
Supported with relevant facts or statistics
Accompanied by links to your website or media kit

Make it as easy as possible for the journalist to understand your story within the first few sentences.

The easier you make their job, the more likely they are to consider your pitch.

Media Visibility Is a Skill You Can Learn

Many people believe media coverage happens because someone is lucky or well connected. In reality, successful media visibility is built on strategy.

It requires understanding how newsrooms work, knowing how to position your expertise, communicating your value clearly, and building relationships with the media over time.

That’s exactly why the Women of Rubies Media Visibility Bootcamp was created. Since its launch, the bootcamp has empowered 600+ women entrepreneurs and professionals, featured 40+ expert speakers, and helped participants strengthen their visibility, storytelling, personal branding, and media readiness.

Whether you’re preparing to launch a business, establish yourself as a thought leader, secure speaking opportunities, or attract media attention, learning how to communicate your story effectively can open doors that traditional marketing alone cannot.

Join the Women of Rubies Media Visibility Bootcamp 6.0

If you’re ready to stop wondering why your pitches aren’t getting responses and start learning how to position yourself for meaningful media opportunities, the Women of Rubies Media Visibility Bootcamp 6.0 is for you.

This October, you’ll gain practical strategies from experienced media professionals, journalists, public relations experts, and communication leaders who understand what it takes to stand out in today’s media landscape.

You’ll learn how to:

Craft compelling media pitches.
Build a strong and authentic personal brand.
Tell stories that capture attention.
Position yourself for interviews, speaking engagements, and leadership opportunities.
Increase your visibility with confidence and purpose.

Your story deserves to be heard, but first, it needs to be positioned the right way.

Join the Media Visibility Bootcamp 6.0 waitlist today and take the next step toward becoming media-ready.

👉 Join the waitlist: bit.ly/MVBCwaitlist

In Career Gems July 13, 2026 By Women of Rubies

How to Get a Google Knowledge Panel: A Complete Guide to Building Your Digital Footprint

When someone searches for your name on Google, what do they find?

For some people, it’s a website, a LinkedIn profile, and perhaps a few social media accounts. For others, Google displays an information box featuring their photo, biography, occupation, achievements, and official profiles. This is known as a Google Knowledge Panel.

A Google Knowledge Panel has become one of the strongest indicators of online credibility and authority. While many people assume there’s a form to apply for one, that’s not how it works. Google automatically creates Knowledge Panels when it has enough trusted information to confidently recognize a person, organization, or brand.

The good news is that you can improve your chances by intentionally building a strong digital footprint.

In this guide, we’ll explain what a Google Knowledge Panel is, why it matters, and the practical steps you can take to strengthen your online presence.

What Is a Google Knowledge Panel?

If you’ve never seen one before, here’s an example of what a Google Knowledge Panel typically looks like in Google Search.

Illustration showing the layout of a Google Knowledge Panel with labeled sections including a person's name, biography, photos, website, key information, and social media profiles. — An example of a Google Knowledge Panel showing the information Google may display about a recognized person, including their biography, website, images, and verified profiles.

A Google Knowledge Panel is an information box that appears on Google Search for recognized people, businesses, organizations, books, films, and other notable entities.

The information comes from Google’s Knowledge Graph, a system that connects trusted information from multiple sources across the web to better understand people, places, and things.

A personal Knowledge Panel may include:

Professional photo
Occupation
Biography
Employer
Website
Social media profiles
Awards
Books
Organizations
Notable achievements

Unlike regular search results, a Knowledge Panel represents Google’s confidence that it understands who you are.

Can Anyone Get a Google Knowledge Panel?

The short answer is yes—but there is no application process.

Google decides whether to create a Knowledge Panel based on the quality, consistency, and credibility of information available about a person across trusted websites.

Rather than trying to “get” a Knowledge Panel, focus on becoming someone Google can confidently recognize.

Why a Google Knowledge Panel Matters

A Google Knowledge Panel does more than make your search results look impressive. It helps establish trust, authority, and credibility. Some of the benefits include:

Builds instant credibility
Creates a stronger first impression
Helps journalists verify your identity
Increases opportunities for speaking engagements
Supports personal branding
Makes it easier for potential clients and partners to find reliable information about you

For entrepreneurs, professionals, consultants, nonprofit leaders, authors, and speakers, this level of visibility can open doors to new opportunities.

Your Digital Footprint Is the Foundation

Before you think about a Google Knowledge Panel, think about your digital footprint.

Your digital footprint is the collection of information that exists about you online. It includes your website, biographies, interviews, articles, podcast appearances, conference speaker pages, social media profiles, business directories, and every credible mention of your name.

Google doesn’t rely on just one website. Instead, it looks for patterns across multiple trusted sources.

When your online presence is consistent and well-established, search engines can more easily recognize you as a distinct entity.

Think of your digital footprint as your professional reputation on the internet. Every quality mention helps strengthen your authority.

At Women of Rubies, we often remind women leaders that visibility isn’t just about posting on social media. It’s about building a digital presence that reflects your expertise, achievements, and impact.

10 Ways to Increase Your Chances of Getting a Google Knowledge Panel

1. Create a Professional Website

Your website should serve as the central hub of your online identity. Include:

Professional biography
Media features
Awards
Speaking engagements
Press mentions
Contact information
Blog
Professional photos

Use the same version of your name throughout the website.

2. Earn Credible Media Coverage

One of the strongest signals Google uses is third-party recognition.

Seek opportunities to be featured by:

News publications
Industry magazines
Podcasts
Television
Online publications
Business websites

Independent coverage carries far more weight than publishing only on your own website.

3. Keep Your Information Consistent

Consistency matters.

Your name, job title, biography, and organization should appear the same across:

LinkedIn
Your website
Media interviews
Conference profiles
Author pages
Company website

This consistency helps Google connect all your online profiles.

4. Build Strong Professional Profiles

Create and maintain profiles on trusted platforms such as:

LinkedIn
Professional associations
Conference websites
Company leadership pages
Industry directories

Complete every profile with accurate information.

5. Publish Valuable Content

Google recognizes expertise over time.

Share content that demonstrates your knowledge.

Examples include:

Articles
Blogs
Opinion pieces
Research
Videos
Podcast interviews
Educational content

Thought leadership helps establish authority.

6. Speak at Events

Speaking engagements create valuable digital references.

Conference websites often include:

Professional biographies
Speaker photos
Session descriptions

These pages help strengthen your digital footprint.

7. Showcase Awards and Recognition

Awards add credibility to your online presence.

Display them on your website, biographies, and professional profiles.

Whether they are industry awards, leadership recognitions, or community honours, they all contribute to your professional reputation.

8. Monitor Your Search Results

Search your own name regularly.

Ask yourself:

What appears first?
Is the information accurate?
Are outdated pages ranking?
Are there duplicate profiles?

Managing your online presence should become a regular habit.

9. Strengthen Your Entity SEO

Entity SEO helps search engines understand who you are.

You can improve this by:

Using one professional name consistently
Linking your profiles together
Publishing authoritative content
Keeping biographies updated
Earning mentions on reputable websites

The easier it is for Google to verify your identity, the stronger your online authority becomes.

10. Be Patient

Building authority takes time. Some professionals receive a Knowledge Panel after several months, while others may wait years.The goal shouldn’t be quick results. The goal should be building lasting credibility.

Common Mistakes to Avoid

Avoid these common mistakes:

Having no personal website
Using different versions of your name
Relying only on social media
Buying fake media coverage
Publishing inconsistent biographies
Ignoring search engine optimization
Leaving outdated information online

A credible digital footprint is built through consistency and authenticity.

Does Having a Wikipedia Page Guarantee a Knowledge Panel?

No. While a Wikipedia page can sometimes contribute to Google’s understanding of a person, it does not guarantee a Google Knowledge Panel.

Many people have Knowledge Panels without Wikipedia pages, while others have Wikipedia pages but no Knowledge Panel.

Google considers many trusted sources before making its decision.

How Women of Rubies Can Help You Build Your Digital Footprint

At Women of Rubies, we believe visibility creates opportunity. Many talented women are doing exceptional work, but their online presence doesn’t reflect the impact they’re making.

Our media visibility and PR services help women entrepreneurs, executives, founders, nonprofit leaders, consultants, and professionals build stronger digital footprints through strategic storytelling, media placements, personal branding, and thought leadership.

Whether your goal is to become more discoverable online, attract speaking opportunities, secure media interviews, or increase your credibility, investing in your digital footprint is one of the smartest decisions you can make.

A Google Knowledge Panel isn’t built overnight, but every article, interview, website update, and media mention brings you one step closer.

Final Thoughts

A Google Knowledge Panel should be viewed as the result of a strong online presence, not the starting point. Focus on building a credible digital footprint through quality content, professional branding, media visibility, and consistent online information. As your authority grows, Google becomes more likely to recognize you as a trusted entity.

Remember, your digital footprint isn’t just about search engines; it’s about ensuring that when someone searches for your name, they find a story that truly reflects your expertise and impact.

Frequently Asked Questions

How long does it take to get a Google Knowledge Panel?

There is no official timeline. It depends on the quality and consistency of your digital footprint.

Can I apply for a Google Knowledge Panel?

No. Google automatically creates Knowledge Panels when it has enough trusted information about an entity.

Does media coverage help?

Yes. Credible third-party media coverage is one of the strongest signals that contributes to building your online authority.

Do I need a website?

Yes. A professional website acts as the foundation of your digital footprint and gives Google a trusted source of information about you.

Ready to Strengthen Your Digital Footprint?

At Women of Rubies, we help women entrepreneurs, founders, executives, consultants, and professionals increase their visibility through strategic PR, media features, storytelling, and personal branding.

If you’re ready to build a stronger digital footprint, enhance your online reputation, and position yourself for greater opportunities, including improving your chances of earning a Google Knowledge Panel, we’re here to help.

Visit our Work With Us page to learn how we can support your visibility journey or email us:info@womenofrubies.com

In Career Gems July 20, 2026 By Women of Rubies

How to Communicate Better, Gain Visibility and Build Lasting Influence

Registration is now open for the Communicate. Be Seen. Build Influence Masterclass, hosted by Women of Rubies Academy in celebration of World PR Day 2026. The virtual session will take place on Saturday, July 25, 2026, from 12:00 p.m. to 2:30 p.m. EST via Zoom. Women entrepreneurs, professionals, founders, consultants, nonprofit leaders, and emerging leaders are invited to register early at bit.ly/Communicationsandvisibility to gain practical strategies for communicating with confidence, increasing their visibility, and building lasting influence.

Every year on July 16, World PR Day recognizes the power of strategic communication, storytelling, and authentic relationships in shaping reputations, building trust, and creating meaningful impact.

At Women of Rubies, we believe these principles extend far beyond the public relations profession. Today, every entrepreneur, professional, founder, consultant, executive, and changemaker needs to communicate with clarity, position their expertise with confidence, and intentionally build visibility to unlock new opportunities.

Why This Masterclass Matters

Many talented women are doing exceptional work, yet they remain overlooked because they struggle to communicate their value, articulate their expertise, or position themselves strategically. Success today isn’t determined solely by what you know; it’s also influenced by how effectively you communicate, how intentionally you tell your story, and how consistently you build visibility.

This masterclass was created to help women bridge that gap. Participants will leave with practical tools they can apply immediately to increase their confidence, strengthen their professional presence, and communicate with greater impact.

What You Will Learn

During this interactive masterclass, participants will learn how to:

Communicate their value with clarity, confidence, and impact.
Strengthen their public speaking and presentation skills.
Build a visible and authentic personal brand.
Use storytelling to increase credibility, connection, and influence.
Position themselves for media, speaking, and leadership opportunities.
Develop practical communication strategies for career and business growth.
Create a visibility action plan they can implement immediately.

Meet Your Facilitators

Esther Ijewere

Founder and CEO of Women of Rubies, Media Strategist, Visibility Consultant, Speaker, and Guardian Woman columnist. Esther has spent more than a decade helping women, entrepreneurs, professionals, and organizations amplify their stories through strategic media visibility, public relations, personal branding, and storytelling. During the masterclass, Esther will share practical strategies for building a visible personal brand, leveraging storytelling, and positioning yourself for meaningful opportunities.

Featured Guest Expert

Cynthia Mwangi, Strategic Communications Expert, Public Speaking Coach

Cynthia Mwangi is a strategic communications, PR, and public speaking coach with nearly 20 years of experience in broadcast media, brand strategy, and digital communications. She is the Brand Manager at Hot 96 and the Founder of Cyn Communications. Recognized among the Top Women in PR 2024 by the Public Relations Society (PRSK), Cynthia is passionate about helping brands and leaders communicate with clarity, build trust, and increase their influence.

Who Should Attend?

This masterclass is designed for:

Women entrepreneurs
Professionals
Consultants
Coaches
Executives
Nonprofit leaders
Career women
Emerging leaders
Women looking to strengthen their communication and visibility

Whether you’re growing a business, advancing your career, or preparing for greater leadership opportunities, this masterclass will equip you with practical skills you can begin using immediately.

Why World PR Day Matters

World PR Day serves as an annual reminder of the important role communication plays in building trust, shaping perceptions, and creating opportunities. While these principles have traditionally been associated with the public relations profession, they are now essential skills for anyone seeking to grow a business, advance a career, attract opportunities, or become a trusted voice in their industry.

At Women of Rubies, we believe every woman deserves the confidence and skills to communicate her value, tell her story authentically, and build lasting influence.

Event Details

Event: Communicate. Be Seen. Build Influence.

Theme: Celebrating World PR Day Through Strategic Communication & Visibility

Date: Saturday, July 25, 2026

Time: 12:00 p.m. – 2:30 p.m. EST

Venue: Zoom

Register Today

Your expertise has already brought you this far. Now it’s time to ensure the right people see it, hear it, and remember it. Join women from across Canada and beyond for an empowering masterclass to help you communicate with confidence, increase your visibility, and build lasting influence.

👉 Register here: bit.ly/Communicationsandvisibility

In Career Gems January 20, 2026 By Women of Rubies

Why So Many Women Doing Impactful Work Are Still Invisible

Too many women doing impactful, community-shaping work are still invisible.

Across industries, women founders, creatives, nonprofit leaders, and advocates are building powerful solutions, driving change, and serving their communities, yet their stories often go unseen and unheard. The issue is rarely a lack of talent, effort, or preparation. More often, it is a lack of access to visibility.

In today’s media-driven world, visibility determines whose work is recognized, funded, and supported. And for many women, especially Black women and women from underrepresented communities, that access remains limited.

Visibility Is the Difference Between Impact and Opportunity

Visibility is often treated as optional, something to pursue later, once the work is “bigger” or “more established.” In reality, visibility is a growth tool. It shapes perception, credibility, and opportunity.

When women doing impactful work gain visibility, they unlock:

Increased trust and legitimacy
Access to partnerships and funding
Opportunities for media coverage and speaking
Broader community reach and influence

Without visibility, even the most meaningful work can remain confined to small circles, limiting its ability to scale and create lasting change.

Why Women Doing Impactful Work Remain Invisible

The visibility gap is not accidental. Many women face systemic barriers that limit their exposure to media platforms, industry gatekeepers, and decision-makers.

Some of the most common challenges include:

Limited access to media and storytelling platforms
Lack of guidance on how to pitch their work effectively
Confidence gaps shaped by exclusion, not capability
Few spaces designed to amplify women’s voices intentionally

As a result, women are often encouraged to “keep building” without being shown how to position their stories in ways that attract attention, support, and opportunity.

Shifting the Narrative Through Visibility

Addressing invisibility requires more than encouragement, it requires structure, access, and intentional platforms. Women need spaces that help them clarify their stories, communicate their impact, and be seen by the right audiences.

This is where visibility initiatives play a critical role. When women are supported to articulate their work clearly and confidently, they are better positioned to claim space, attract support, and expand their reach.

Introducing the Media Pitch Challenge

In celebration of Black History Month, Women of Rubies is hosting the Media Pitch Challenge, a visibility-focused initiative created to spotlight women whose work deserves greater recognition.

The Media Pitch Challenge is designed to help women doing impactful work move from preparation to exposure. It is not about perfection or polished PR language. It is about clarity, confidence, and learning how to communicate your story in a way that resonates with media, audiences, and opportunities.

Participants receive guided support to refine their pitch and share their work within a curated visibility ecosystem.

What Participants Gain

Women who take part in the Media Pitch Challenge receive:

A Media Pitch Workbook to structure and strengthen their story
Access to a live group pitch coaching session led by visibility coaches
The opportunity to pitch before industry and media judges
A certificate of participation from Women of Rubies

One standout participant will receive a $2,500 Media Visibility Package, including featured content, interviews, social amplification, and strategic visibility support.

Who This Is For

The Media Pitch Challenge is open to women who are:

Founders and entrepreneurs
Creatives and storytellers
Nonprofit and NGO leaders
Advocates and community builders
Professionals with meaningful work to share

If you are doing impactful work and feel your story deserves to be seen more widely, this initiative was created with you in mind.

Why This Matters During Black History Month

Black History Month is a time to honor leadership, contribution, and excellence, not only from the past, but in the present. Spotlighting women doing impactful work today is part of continuing that legacy.

Visibility is not about attention for attention’s sake. It is about representation, access, and creating pathways for women’s work to be recognized and supported.

Step Into the Spotlight

The Media Pitch Challenge takes place on February 28, and participation is now open.

If you are ready to:

Clarify your story
Strengthen your visibility
Share your impact with confidence

You are invited to learn more and apply.

👉 Learn more and apply here: womenofrubies.com/mediapitch
📩 Questions: pitch@womenofrubies.com

Because impactful work deserves visibility, and your story deserves to be seen.

In Career Gems July 30, 2025 By Esther Ijewere

How to Turn Your Story Into a Spotlight Opportunity

I have always believed that our stories are not just for survival, they’re for service. But last week, my own story gave me a pause.

I had planned to host a storytelling session for women from all over the world. I was excited, prepared, and ready to pour out. But hours before the session, my body reminded me of something I often preach to others but sometimes forget to apply to myself: rest is part of the story too.

That unexpected pause gave me clarity and a reminder:
We don’t need to wait for our lives to be perfect before we show up and speak up.

Storytelling Is More Than Just Talking

Over the years, I have seen how storytelling has become one of the most powerful tools for visibility. Women I have worked with have turned their lived experiences into platforms, partnerships, and media recognition not because they had it all figured out, but because they dared to show up honestly.

And here’s the beautiful thing: you can too.

3 Ways to Start Turning Your Story Into an Opportunity

Even if you’re not joining the session (though I hope you do!), here are three simple things you can do to start using your story more intentionally:

Start with one moment
Don’t try to tell your whole life story. Choose one defining moment that shaped your values, beliefs, or direction.
Connect the dots
Ask yourself: How does this experience relate to what I do or who I serve today? That’s how your story becomes a message.
Give it a purpose
Are you sharing to inspire? To educate? To connect? Knowing your intention helps you choose the right platform and audience.

Esther Ijewere on turning story to spotlight moment — Esther Ijewere, Media Strategist and Founder, Women of Rubies

Join Me on August 8: Your Story Deserves the Spotlight

🟣 Turning Storytelling Into Spotlight Opportunities
Thursday, August 8th
12PM EST
📍 Live on Zoom
🔗 Register here; bit.ly/Storytospotlight

Whether you’re a business owner, creative, professional, advocate, or simply someone who has something to say , this class will help you use your voice as a tool for growth.

You’re Invited, and So Is Someone You Know

Bring your story. Bring your questions. Bring a friend who’s been sitting on something powerful but quiet.

I promise you will leave feeling clearer, more confident, and ready to take that first step.

Let’s turn your journey into something that opens doors not just for you, but for others who need your voice.

In Editor's Choice December 13, 2024 By Esther Ijewere

Highlights from the Fourth Cohort of the Women of Rubies Media Visibility Bootcamp

Women of Rubies has successfully hosted its 4th Media Visibility Bootcamp, a transformative two-day event designed to empower women with essential tools and strategies to enhance their visibility, build credibility, and achieve success in personal and professional spheres. This year’s Bootcamp was held during a milestone moment as Women of Rubies celebrated its 9th anniversary, marking nearly a decade of empowering women globally.

The event featured distinguished speakers, engaging panel discussions, and interactive networking sessions that inspired participants to harness the power of media to amplify their voices and achieve their goals.

Day 1 Highlights

The bootcamp opened with a powerful address from Hon. Charmaine Williams, Distinguished Guest of Honour, who emphasized the importance of visibility for women entrepreneurs and her unwavering commitment to supporting their access to vital resources.

Special Guest Patricia Bebia, leveraging over 20 years of media experience, delivered an inspiring talk on how visibility can transform opportunities for women, leaving participants motivated to take control of their narratives.

Notable sessions included:

Prudence Zoe Glorious on “Innovative Approaches to Public Relations: Building Transparency and Credibility,” providing actionable strategies for building trust.
Esther Ijewere, founder of Women of Rubies, presented “The Power of Wikipedia: Leveraging Open Knowledge for Women’s Visibility and Empowerment,” highlighting the platform’s role in amplifying women’s contributions.

The day’s Fireside Chat Panel featured insights from:

Heather McWilliam, founder of Brave Inspires Brave, on leveraging media for mental health advocacy.
Amaechi Omijeh, on successful social media campaigns driving small business growth.
Erica Ayisi, with practical steps for women of color to overcome systemic barriers.

Day 2 Highlights

Day 2 began with a keynote by Sabine Soumare, who presented the “2024 State of Women’s Entrepreneurship in Canada,” offering valuable insights into the current landscape.

Special Guest Councillor Colleen James spoke passionately about the representation of women in media and the importance of challenging misrepresentation.

The main session speakers were:

Kesiena Edafiogho on “Leveraging Media to Boost Career Visibility in the Digital Space”

Kesiena emphasized the power of personal branding and storytelling to stand out in the digital world. She provided practical tips on using social media platforms like LinkedIn and Instagram to connect with professional networks and boost career visibility.

Priscilla Iyari on “Effective Marketing Communication Strategies for Securing Funding”

Priscilla shared essential strategies for positioning brands to attract funding. She highlighted the importance of tailoring messaging, building trust, and crafting compelling proposals to secure grants and investments.

The final Fireside Chat brought actionable insights from:

Blessing Okebe, on personal branding for competitive industries

Some Empowering Nuggets Shared During the Bootcamp

Throughout the event, speakers shared memorable and empowering nuggets:

Reflections from Esther Ijewere

Reflecting on the event’s success, Esther Ijewere shared:
“This year’s Bootcamp and our 9th anniversary symbolize the remarkable journey of Women of Rubies. Through this platform, we have empowered countless women to amplify their impact and visibility. I am deeply humbled by the inspiring women who joined us and proud of the milestones we have achieved together.”

Sponsors and Media Partners

The event was proudly supported by Myeki.market, and Chekwube Uchea, with BellaNaija, Naijapreneur Canada, and Guardian Nigeria as media partners.

Get the BootCamp replay here; womenofrubies.com/mvbc4

For more information about Women of Rubies and future events, visit www.womenofrubies.com.

In Career Gems March 24, 2024 By Women of Rubies

5 Ways to Build and Sustain Your Brand

Amidst the ever-changing landscape of business, the sustainability of a brand stands as a linchpin for enduring success. For women entrepreneurs and leaders, the journey toward building a sustainable brand extends far beyond mere profitability. It embodies the aspiration to forge lasting impacts, nurture meaningful relationships, and catalyze positive societal transformations. Here at Women of Rubies, we are steadfast in our commitment to empowering women, not only to construct thriving brands but also to effect tangible change on a global scale.

Here are 5 ways to build and sustain your brand, including leveraging media visibility;

Building a Strong Foundation

The journey towards brand sustainability begins with laying a strong foundation. At Women of Rubies, we provide women with the tools, resources, and support they need to establish a solid groundwork for their brands. From strategic planning to market research and brand positioning, we guide women through every step of the branding process, ensuring that their businesses are built on a strong and resilient foundation.

Authenticity and Integrity

In a world where authenticity is increasingly valued, maintaining integrity is essential for brand sustainability. At Women of Rubies, we emphasize the importance of staying true to oneself and one’s values in all aspects of branding. Whether it’s in the products and services offered or the messaging and communication strategies employed, authenticity and integrity are at the core of sustainable branding.

Community and Collaboration

Building a sustainable brand is not a solitary endeavor; it requires the support and collaboration of a strong community. At Women of Rubies, we foster a supportive and inclusive community where women can connect, collaborate, and uplift one another. Through networking events, workshops, and mentorship programs, we provide women with opportunities to learn from each other, share experiences, and collaborate on projects that drive positive change.

Embracing Innovation and Adaptability

In today’s fast-paced world, innovation and adaptability are key drivers of brand sustainability. At Women of Rubies, we encourage women to embrace innovation and stay ahead of the curve in their respective industries. Whether it’s adopting new technologies, exploring creative marketing strategies, or adapting to changing consumer preferences, we empower women to innovate and evolve their brands to meet the demands of a dynamic marketplace.

Social Impact and Corporate Responsibility

True brand sustainability goes beyond financial success; it encompasses social impact and corporate responsibility. At Women of Rubies, we encourage women to use their brands as vehicles for social change and philanthropy. Whether it’s through sustainable business practices, community outreach programs, or partnerships with social causes, we empower women to make a positive impact on the world and leave a lasting legacy.

Conclusion

At Women of Rubies, we believe that every woman has the potential to build a sustainable brand that not only thrives in the marketplace but also makes a meaningful difference in the world. By providing women with the tools, resources, and support they need to succeed, we empower them to create brands that are not only financially successful but also socially impactful and culturally relevant. Together, we can build a future where women-led brands are at the forefront of positive change and innovation.

Join Women of Rubies today and embark on a journey towards building a sustainable brand that leaves a lasting legacy.