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 The Reykjavík Global Forum – Women Leaders launches today Leading Edge, an initiative to celebrate and amplify the work of women who are fostering economic growth and social change. Among the five featured women is Funkola Odeleye of Nigeria, the co-founder and CEO of DIYLaw Technologies, Ltd.

Passionate about developing the entrepreneurial ecosystem in Nigeria, Odeleye’s company automated legal services for small and medium enterprises, including the process for business registrations. It has already contributed to the creation of 125,000 jobs by helping entrepreneurs scale their companies and become competitive. 

Odeleye’s goal is to help reduce unemployment in Nigeria by 50 percent by 2030.

“There isn’t true leadership without rolling up your sleeves and getting dirty. Leadership is serving,” she says in her video. 

With this approach to leadership and service, Odeleye wants to create a stronger economy in Nigeria and serve as an empowering role model for her young daughter.

“I have a 4-year-old daughter and I don’t just want to be a nurturer and a cater for her. I want to be one of the first inspirations that she has,” she added.

The Leading Edge initiative is one of the centerpieces of this year’s Reykjavík Global Forum – a globally renowned convening where hundreds of leaders from all sectors, including politics, business, civil society, academia, the arts, and media, “Power Together” every year in Reykjavík to build a more resilient and equal society.

The five global business leaders showcased as part of the launch exemplify the power and potential of female leadership in shaping economies across different sectors and regions of the world. 

“These five impressive leaders have achieved tremendous success in their lives and careers. Their commitment to using their voices, platforms, and power to build successful businesses and contribute to the economy of their countries is outstanding,” said Silvana Koch-Mehrin, Founder & President of Women Political Leaders (WPL), co-host of the Reykjavík Global Forum – Women Leaders. “The Reykjavík Global Forum is an opportunity for leaders from all continents and all sectors to focus on solutions to advance society; and with creative, innovative women like these at the table, we can move forward faster towards more equitable workplaces, governments, economies, and communities.”

Videos highlighting the stories, setbacks, and successes of the Leading Edge ambassadors have been shared on social media, at WhatsYourEdge.org, and on the initiatives section of the Forum website, reykjavikforum.global/initiatives/, with a call to action for changemakers to amplify these messages and contribute their own stories. 

“We all have a story to tell, and our hope is that this cohort of inspiring Leading Edge women will start a global conversation on what is possible when more women lead,” said Hanna Birna Kristjansdottir, Chair of the Board of the Reykjavík Global Forum. “The global GDP could increase by $28 trillion in 2025 if men and women participated in their economies equally. Particularly as we begin to envision our post-pandemic world and as we look to build forward equal, the full participation and leadership of women will be essential to a more sustainable recovery.” 

Stories from the Leading Edge initiative will continue on social media during the Generation Equality Forum, a global gathering for gender equality convened by UN Women and co-hosted by the governments of Mexico and France, in partnership with youth and civil society. 

Women worldwide, and those participating in Generation Equality, are invited to share their stories of female leadership, mentorship, and power on social media using the hashtags, #WhatsYourEdge and #WomenLeading. Stories will be amplified throughout the summer, culminating in the Reykjavík Global Forum 2021 from November 8 to 10. This year’s event will be a combination of virtual conversations and in-person sessions in Reykjavík, Iceland, a global leader in gender equality.

Meet the Other Women at the Leading Edge

The five women business leaders featured by Leading Edge are having significant impacts on their countries’ economies, which have mixed records on gender equality, according to the Reykjavík Index for Leadership compiled by WPL and Kantar. The Index measures the perceptions of women’s suitability for leadership in government and business. 

There was very little improvement in the latest research in the way societies in the G7 view men and women’s suitability to lead. An index score of 100 signals complete agreement that men and women are equally suited to leadership. In the 2020 report, Canada scored 81, United States 76, France 74, India 68, Kenya 53, and Nigeria 47. 

To learn more about these women, watch their Leading Edge videos.

Aurélie Jean, Ph.D., U.S. and France

CEO and Founder, In Silico Veritas; CAIO and Co-Founder, DPEEX

Dr. Aurélie Jean is a research scientist and an entrepreneur in computational sciences. Her consulting company, In Silico Veritas, builds algorithms and data strategies for a broad range of clients. Her AI deep tech startup DPEEX on precision medicine helps increase the survival rate of women with breast cancer by detecting and localizing the tumor up to two years before being visible on a mammography. 

In her words: “We all have cognitive biases…We tend to transfer those biases to the things that we produce. Eventually, those become algorithm biases and that could lead to what we call technology discrimination.” 

Chebet Lesan, Kenya

Founder and CEO, BrightGreen Renewable Energy

An industrial designer, environment enthusiast, and advocate for technology that uplifts underserved communities, Chebet Lesan’s company, BrightGreen Energy manufactures economical fuel blocks that reduce deforestation and develop other women’s entrepreneurship.

In her words: “Use what you have to do what you can. Most times, whatever you need to achieve something, you already have it in you and around you. Start where you are.”

Nivruti Rai, India

Country Head of Intel India and VP of Intel Foundry Services

A self-proclaimed risk taker, Nivruti Rai is a champion of Artificial Intelligence (AI) and Machine Learning (ML). She strongly believes in its power to create value for humanity. She is using her position at one of the world’s leading technology companies to promote India’s digitalization with the focus on creating “population scale” solutions with technology.

In her words: “If you don’t fit into the frame—especially for women—that people have in their minds, then you have to come and break that framework.” 

Eva Wong, Canada

Co-Founder and Chief Operating Officer, Borrowell

Eva Wong wants to bust the myth that entrepreneurs are born. She co-founded the fintech firm Borrowell without technology or financial services experience and without having been part of a startup. In 2019, she and her co-founder, Andrew Graham, were EY’s Entrepreneur of the Year.

In her words: “Do something that scares you a little. Resilience and confidence are muscles that you can build over time.” 

Temie Giwa-Tubosun of Life Bank has been announced as the 2020 Laureate for Sub-Saharan Africa and has won the sum of US$ 100,000 in grant at the 2020 edition of Cartier Women’s Initiative.

Because of Temie’s dedication to Lifebank, they have saved 8,000 lives. As a medical distribution company, Lifebank uses data and technology to discover and deliver essential medical products to hospitals in Nigeria.

Funkola Odeleye of DIYLaw and Temie Giwa-Tubosun were shortlisted as finalists.

The Cartier Women’s Initiative which was founded in 2006, has helped women over the years to reach their full potential by shining a light on their achievements, whilst providing them with the necessary financial, social and human capital support in growing their businesses and leadership skills. This initiative is open to women-run and women-owned businesses across the globe and sector with the aim of ensuring a strong and sustainable social and environmental impact as defined by the United Nations Sustainable Development Goals.

 

Source: Bellanaija

See the announcement here:

 

Funkola Odeleye and Temie Giwa-Tubosun have been shortlisted as two of three African entrepreneurs who could stand a chance to win the sum of US$ 100,000 in grant at the 2020 edition of Cartier Women’s Initiative.

The Cartier Women’s Initiative which was founded in 2006, has helped women over the years to reach their full potential by shining a light on their achievements, whilst providing them with the necessary financial, social and human capital support in growing their businesses and leadership skills. This initiative is open to women-run and women-owned businesses across the globe and sector with the aim of ensuring a strong and sustainable social and environmental impact as defined by the United Nations Sustainable Development Goals.

Owing to the social impact of their businesses within Nigeria, Funkola Odeleye and Temie Giwa-Tubosun were amongst the selected 21 finalists from a pull of 1200 applications from 162 countries across 7 regions. A winner will be selected from each region and take home the sum of US $100,000 in prize money, whereas the second and third runner-ups will receive the sum of US $30,000.

Funkola Odeleye who is the Co-founder and CEO at DIYlaw, a legal technology company committed to empowering Nigerian entrepreneurs through the provision of accessible and affordable legal services and free legal and business resources. She is also the Corporate-Commercial and Intellectual Property lead at The Longe Practice LP (TLP), an entrepreneur focused law practice.

Funkola has a Masters in Finance and Financial Law from the School of Oriental & African Studies, the University of London in addition to her LLB from the Lagos State University and BL from the Nigerian Law School. Her legal experience prior to founding TLP and DIYlaw cuts across capital markets, investment advisory, compliance, and securities.

She is an Obama Leader, having been chosen as a 2019 Obama Africa Leader and also an Innovating Justice Fellow of “The Hague Institute for the Innovation of Law” (HiiL).

“With our goals aimed at reducing unemployment in Nigeria by 50 percent by 2030, DIYLaw’s services and partnerships at the end of 2019 had created more than 120,000 jobs in Nigeria. Every job increases an individual’s financial independence, provides a chance for stability, and in some cases even offers the possibility of moving off the streets” she added.

Temie Giwa-Tubosun, also shortlisted as one of the finalists is the founder of LifeBank, a medical distribution company with the mission aimed at helping hospitals find critical supplies and deliver them in the right condition and on time within three cities in Nigeria.

Since it’s founding in 2016, LifeBank has consistently ensured the timely delivery of vital medical supplies and blood to hospitals in its service area within 55 minutes’ day or night, thereby relieving doctors of the logistical stress associated with locating blood and giving them ample time to focus on treating patients.

The company has transported more than 20,000 units of blood and other medical products, served 450 hospitals, engaged 5,823 donors, and saved over 6,757 lives.

LifeBank’s ambitious mission is to save a million lives across Africa in 10 years and to reach all of Africa, India, Southeast Asia, and South America to deliver critical supplies around the clock, eventually becoming a profitable public company.

Seven (7) laureates out of 14 finalists from the 2020 edition of the Cartier women’s initiative will be announced in early June 2020. The Seven (7) laureates and 14 finalists will all benefit from financial advisory services, strategy coaching, media visibility, and international networking opportunities, as well as a place on an INSEAD executive education programme.

Funkola is the Co-founder and CEO at DIYlaw – a legal technology company committed to empowering Nigerian entrepreneurs through the provision of accessible and affordable legal services and free legal and business resources, Funkola is also the Corporate-Commercial and Intellectual Property lead at The Longe Practice LP (TLP), an entrepreneur focused law practice. Funkola is able to identify with her clients having been involved in various entrepreneurial pursuits, including founding a grocery e-commerce business.

She has a background in commercial & corporate law firm practice with years of in-house counsel experience in investment banking. Funkola’s legal experience prior to founding TLP and DIYlaw cuts across capital markets, investment advisory, compliance and securities.

Funkola has a Masters in Finance and Financial Law from the School of Oriental & African Studies, University of London in addition to her LLB from the Lagos State University and BL from the Nigerian Law School.

In 2018, Funkola represented DIYLaw and Nigeria at Pitch@Palace Commonwealth which took place during the Commonwealth Heads of Government Meeting in London. She pitched to an audience which included Prince Andrew, The Duke of York and various Heads of Government of Commonwealth countries and emerged one of the winners.

In May 2019, she led the DIYLaw team to the United Nations and presented and exhibited at several different forums during the Science, Technology and Innovation Forum. She is an Obama Leader, having been chosen as a 2019 Obama Africa Leader and also an Innovating Justice Fellow of The Hague Institute for the Innovation of Law (HiiL). In her words “Entrepreneurship is the most sustainable solution to unemployment”

She shares her inspiring story and some legal nuggets with me in this interview

Growing Up

I grew up with my 2 sisters in a family where both our parents are entrepreneurs. Transitioning from secondary school to university and during university holidays, we had to work for my parents. That was the only guarantee to getting a flight ticket for summer holidays.

This taught us discipline and the value of hard work and I will also say that it exposed me to entrepreneurship. I guess it’s not surprising that my sisters and I have various entrepreneurial pursuits.

Inspiration  behind DIY Law

Our vibrant and hardworking youth demography in Nigeria is our biggest inspiration at DIYLaw. Things have really shifted and the youth are breaking away from parent-pleasing that makes them unhappy. We now see a lot of professionals who are in sports, entertainment, hospitality and are generally following their dreams. Even a lot of people with 9 to 5 jobs have “side-hustles”, vlogs, tech companies, you name it.

These are the people who need accessible and affordable legal services; they are constantly on-the-go building the next big thing and can’t be bugged down with complexities.

Why I am focusing on Entrepreneurs

My co-founder (Odun) and I realized in 2014 that the sector was underserved and that was really all we needed to quit our day jobs and start a law firm focused on entrepreneurs. Prior to that, we were both informally advising entrepreneurs in our circles like our family and friends and we had seen all kinds of missteps, bad decisions and lost opportunities because entrepreneurs didn’t have their legal affairs in order.

Knowing the contributions of entrepreneurs to job creation and the economy, it would have been a disservice to do nothing and so I have now made it my life’s mission.

Being an Obama fellow with ties to other notable Organizations

Being recognized by these various organisations validate the work that we do. Beyond money, it’s the fuel that I need to keep moving. Knowing that someone somewhere values the work that we do and believes in the changes that we are trying to spark, helps me keep head above water on the not-so-good days.

Also, some people don’t take you seriously enough until they realize that someone else or a notable organization does. I am grateful for these coattails I have been able to ride; they have opened some doors and given us access to other opportunities.

Women who Inspire me

There are too many women who inspire me. If I had to mention just one, it will be my mother – Oluyemisi Ani; even though she is 65, she still works extra hard. She is never satisfied with yesterday’s achievement; she sets new challenges for herself everytime and she just goes for it.

If I had to mention more though 😊, it will be Serena Williams for her determination and rising above her challenges with going back to work and giving her best after having a baby; Michelle Obama for everything that she stands for and Sara Blakely for being a constant reminder that being dogged, knocking on every door and having fun yields good results.

Nigerians and appreciation of female lawyers

I honestly don’t think we are treated any differently from our male counterparts. Law is such a prestigious profession and I think we are all accorded the level of respect we deserve whether male or female. I haven’t ever walked into a meeting or a courtroom and been silenced because I am female.

I think being female is a gift that all women should try to take advantage of. My co-founders and I never hesitate to tell people that we are “an all-female founded” tech company and we get people ooh-ing and aah-ing and showing more interest when we use that line.

That being said, I won’t deny that generally there is workplace harassment and that there are small-minded people who don’t take women seriously or show them respect.

Challenges

I can’t think of any. Just like I think that we get our due like our male colleagues, I think we equally face the same challenges but I can only speak from my own experiences and I won’t say that as a matter of fact.

On giving up

Too many times; it is really difficult being an entrepreneur.

The number of “no-s” that I have received, shut doors, emails that begin with “unfortunately…”, “we are sorry to inform you…” make me want to just pull the curtains and say “show is over”. Having a great support system such as co-founders who remind you why you are on the journey, family who let you cry on their shoulders and care about your welfare and employees who step up on your off days, keep me going.

There are too many things that make running a business very challenging in Nigeria, like epileptic internet service and stand-still traffic. Those little things that distract us from our focus also have the tendency to make us want to throw in the towel.

Being a woman of Rubies

I honestly don’t know what makes me one. I just strive daily to be an excellent leader, excellent co-worker, excellent wife, excellent mother, excellent daughter, excellent sister, excellent aunt and excellent friend. If I fail at any of it, it wouldn’t be from not trying.

Advice for Entrepreneurs, from a legal perspective                       

Getting it right from the beginning is very important. Put your books in order, file your tax returns, honor your agreements. Don’t wait until your big break is around the corner before you start scampering to do the right thing. The cost of non-compliance is more expensive than complying.

 

Entrepreneurship anywhere is tough, and arguably tougher in a country like Nigeria. There’s the issue of funding, that of trust, and the challenge of surpassing “roadblocks” like power supply, fast internet connection, and access to affordable advisory services, especially for young entrepreneurs.

Nigeria is slowly getting there, and Funke has taken it upon herself to help young entrepreneurs scale the hurdle of legal advisory services and not breaking the bank.

Funkola Odeleye is the co-founder and Director of DIYlaw, a legal technology company which creates access to legal services and information.

Funkola and her friends Bola Olonisakin and Odunoluwa Longe founded the company in 2015 with the aim to make “legal transparent, simple, and affordable”.

DIYlaw helps entrepreneurs and individuals generate legal documents (some of them at no cost), get access to a pool of lawyers across several fields, register their businesses, as well as get access to other resources in a simple way.

Funkola is also the co-founder & Corporate/Commercial Lead at The Longe Practice LP, a startup focused boutique law firm that provides cost-effective services to new businesses.

In 2015, DIYlaw won Hague Institute for the Internalisation of Law (HiiL), SME Empowerment Innovating Justice Challenge, East & West Africa.

Funkola holds a masters degree in Finance and Financial Law from the School of Oriental and African Studies at the University of London.

She’s also one of the 200 emerging leaders from across Africa selected for the 2019 Obama Foundation Leaders: Africa programme.

We celebrate Funkola for contributing her knowledge to the development of entrepreneurship in Nigeria.