Fenty Beauty


Barbadian singer, businesswoman, and actress, Rihanna Fenty has announced that her namesake makeup brand Fenty Beauty will officially kick off in Asia this September.

Fashion and beauty enthusiasts will be able to test out products from the cosmetics line at the beginning of this September, in person and shop for them in Hong Kong, Macau, as well as Seoul and Jeju in South Korea.

Back in May, it was announced that Moët Hennessy Louis Vuitton (LVMH) and Rihanna teamed up to create a “new luxury Maison” named Fenty. A collection of ready to wear, shoes, and accessories, as an extension of her beauty line.

The fashion icon singer took to her social media to make this announcement, she wrote;

Notably, Sephora will be relaunching in Hong Kong with a brand new boutique this August in the city’s IFC mall in Central.

In Seoul, fans may find Fenty Beauty at Duty Free locations at Lotte and Shinsegae, while those in Jeju may shop the collection at Shilla Duty Free stores.

Fans of Rihanna were very excited about the news and had some suggestions of who should be her ambassador. K-pop singer Kai was by far the fan favourite.



When I launched @fentybeauty in 2017, it was important to me to make sure it was available globally so everyone had access to it. And now we are continuing to expand our Fenty Beauty family to Hong Kong, Macau, Seoul and Jeju in September!

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We will be available in Hong Kong & Macau at T Galleria by @DFSOfficial, @sephorahongkong, @harveynicholshk, Beauty Bazaar, and Beauty Avenue. In Seoul, you can find us in Duty Free locations at @lottedfs_global, @shinsegaedf, and in Jeju at The Shilla DF.

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We will be available in Hong Kong & Macau at T Galleria by @DFSOfficial, @sephorahongkong, @harveynicholshk, Beauty Bazaar, and Beauty Avenue. In Seoul, you can find us in Duty Free locations at @lottedfs_global, @shinsegaedf, and in Jeju at The Shilla DF.


KAI also has ties to lotte, he would be perfect as your korean ambassador hopefully comes thru 😉 pic.twitter.com/n9wGCaSpHf

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Rihanna notice Hwasa from mamamoo@rihannahwasa

Rihanna this is your next Fenty Face. Hwasa is your girl for women empowerment and owning the skin/body that you are in. She changed the beauty standards and has faced a lot of criticism for being true to herself.

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Credit: PM News

Since the launch of Fenty Beauty in 2017, every product that they’ve released has had people rushing to the nearest Sephora in hopes that it doesn’t sell out. They’ve conquered the beauty world in terms of inclusivity and have won hearts with their amazing branding and marketing campaigns. Now they are set to conquer the world of skin care and we are so stoked.

The details have yet to be announced, but here’s what we know so far: According to Page Six, “Fenty Skin” was officially listed as a trademark on the United States Patent and Trademark Office’s website as of March 25, 2019 (i.e. less than a month ago). You might remember that there were rumors of a Fenty skin-care line coming in September of 2017 after a fan found items like creams, lotions, gels, and cleansers, registered under “House of Fenty.” But besides the brand’s best-selling Body Lava, we’ve yet to see other complexion-care products from Fenty.

According to Allure, Since then, trademarks have been filed under the new “Fenty Skin” label, including “medicated and non-medicated skincare, soap, body care and personal care products (excluding color cosmetics, perfume and other fragrance-only products), and related accessories such as kits, tools and applicators.”

Rihanna has filed a lawsuit against her father Ronald Fenty for using her “Fenty” brand and his relationship to her to launch a business for himself, according to TMZ

TMZ reports that Rihanna, in court documents, claims her father started a talent development company in 2017 and named it Fenty Entertainment, adding that he’s profiting off the reputation she’s created with Fenty.

She also claims that Ronald and a business partner who The Blast claims to be Moses Perkins, falsely claimed to be her reps to solicit millions of dollars and even booked on a $15million tour in Latin America, and two concerts at the Staples Center in Los Angeles and the T-Mobile Arena in Las Vegas for $400,000.

Ronald has unsuccessfully tried to trademark “Fenty” to use with boutique hotels, the pop star claims, adding that he ignored the cease and desist letters she has been sending.

She wants damages, TMZ says, and wants an injunction against Ronald using the name “Fenty”.

Ronald and Rihanna’s mother Monica divorced when the singer was 14, but he has remained in contact with her.

Rihanna and Ronald were last seen publicly together in November 2018 at her maternal grandfather’s 90th birthday in Barbados.




Credit: Bella Naija 

Adetetu OJ Alabi is a Nigerian model, anti-bully activist, tambour beading artist, social entrepreneur and advocate for beauty tribal marks and indigenous body modifications.

She is using social media to create awareness and change the tale of people with tribal marking in Africa. The beautiful model recently caught the  attention of International Music star Rihanna after started a campaign called #tribalmarkschallenge, to encourage Africans with tribal marks and also advocate for the ban of facial scarring. Tutu believes permission should be sought before it is carried out

“I started modelling last year after I came out from my shell or hiding due to my tribal marks. The bullying started in my primary and secondary school days. Due to this, I learnt a skill instead of going to university” says the beautiful mum of one whose baby daddy left after she got pregnant because of her tribal marks

She shares her story with me in this inspiring interview.

Growing up

My mum died when I was four years old, so I grew up with my dad. I was brought up by my dad and he taught me to be prepared for anything life brings to me, this has been guiding principle ever since.

Effect of Tribal marks on my education

I was supposed to study law but I decided not to take the Unified Tertiary Matriculation Examination at all because I was scared of being bullied in the university. I believed that if I attended university, I might end up killing myself, but that perception has changed now with my renewed confidence.

The Rihanna move

I have always been a fan of Rihanna since she came out and I was inspired to do the post that went viral because I also had a photo which Rihanna did the same posture for her Fenty beauty advert. It has always been  my dream as a child to model with the tribal marks. I have been bullied so much and the follow back from Rihanna has helped  build my confidence and others that have tribal marks too.

 My Social Media Bullying experience 

I have been experiencing bullying since my childhood but Social media especially  Facebook opened me up to it because of my Tribal marks. Few months before my story went viral I was bullied on Facebook and became suicidal at a point but some of my Facebook friends  rallied round me whenever someone talked me down.They gave me reasons to fight and stand up for myself and not give in to bullying.

#Tribalmarkschallenge and Future Plans

I started the campaign this year to advocate for people with tribal marks and It’s gone viral to my surprise and helped boost the confidence of those living with it. I have gotten testimonies from a lot of people who told me my boldness in advocating for this cause helped renewed their confidence and re-ignite their trust in humanity. People are talking about how to conceal their marks but this is me. You can be anything you want to be. Don’t let your scars bring you down”

In 2019, I am starting another pet project to create awareness on tribal marks with  major focus on rural areas in Nigeria

Other Projects

 Apart from modeling, I am also a tambour beading artist and a traditionalist. I also have a clothing line and a shoe line though they’re still in the baby stages of start-ups.

The Adetutu OJ brand in 5 years

 I see myself spreading my skills and talents all over the world along with my brand. I see myself sharing my story globally and encouraging women with tribal marks .

Giving up

Being  an orphan and  because most of my friends are people I know online, I barely have someone to talk to whenever I feel depressed or giving up especially since I’m not earning enough yet. I was suicidal twice this in 2018 even after the story went viral and had so much media  attention globally. I have thought of quitting many times but I encourage myself to look at the bright side always

Rejected by my child’s father because of my Tribal Marks

I got pregnant in 2009 after a brief relationship and told him and he absconded while I have to take care of my daughter by placing her in her orphanage then after 9 years he saw me on the internet and seek to see my daughter and claimed he couldn’t bear to tell me he couldn’t move with me because of my tribal marks. My daughter and I got help from Pastor Ituah and his foundation (Lydia Grace Foundation and Heritage Homes & Orphanage). These people helped me focus on how get ahead in life through my rejection and lonely period.

My Inspiration

 My daughter inspires me to do better and never give up. whenever I feel down. She makes me challenge myself because she is watching everything I do and because of her I have to succeed against all odds.

Reception from the Modelling Industry

The modelling industry in Nigeria have not really accepted me yet because I’m unconventional and I’m different from the regular models due to my tribal marks. I recently got featured in Davido’s new music video and I am looking forward to other opportunities in the new year. I am grateful to the founder of Isis models Africa who sees potential in me. With support from people like her and others, I believe I can go beyond the sky and achieve my dreams.

Being a woman of Rubies

What makes a woman of rubies is the fact that I refuse to give up and made lemonades from the lemonades life threw at me.

I made a name for myself with what I was being bullied for, I am a woman of Rubies and more.

Her new national role will see her promoting education, tourism and investment of Barbados.

“Rihanna has a deep love for this country and this is reflected in her philanthropy, especially in the areas of health and education. She also shows her patriotism in the way she gives back to this country and continues to treasure the island as her home,” the prime minister said in a statement .

“She has also demonstrated, beyond her success as a pop icon, significant creative acumen and shrewdness in business. It is therefore fitting that we engage and empower her to play a more definitive role as we work to transform Barbados.”

The singer was born in Saint Michael in Barbados, and grew up in the capital, Bridgetown.

Last year a street she used to live on was renamed Rihanna Drive in her honour.

In a statement accepting her new role, Rihanna said she “couldn’t be more proud to take on such a prestigious title” in her home country.

“Every Barbadian is going to have to play their role in this current effort, and I’m ready and excited to take on the responsibility. I look forward to working with Prime Minister Mottley and her team to re-imagine Barbados.”

The singer is now referred to as Ambassador Fenty by the Barbados government.