The Women of Rubies Media Pitch Challenge brings together an exceptional panel of leaders shaping media, finance, entrepreneurship, and storytelling across Canada and Africa.

This year’s judges are accomplished changemakers whose work spans financial inclusion, broadcast media, brand strategy, podcasting, policy advisory, and global community building. Their collective experience ensures that participants receive expert insight, meaningful feedback, and powerful visibility.

If you are a founder, creative, or changemaker looking to elevate your voice, this is the room you want to be in.

Hosna R. Kadary

National Market Leader, Zero Barriers to Business, BMO

With over 20 years of experience in financial services, Hosna R. Kadary is a nationally respected leader advancing equity and access to capital across Canada.

As National Market Leader for Zero Barriers to Business at BMO, she works at the intersection of financial empowerment, inclusion, and entrepreneurship. A Woman of Merit Award recipient, Hosna is dedicated to removing systemic barriers and expanding access to mentorship, funding, and business opportunities for underrepresented founders.

Her leadership extends to the Advisory Council of the Niffy Wellness Foundation, where she champions financial literacy, economic confidence, and sustainable growth for girls and women.

Hosna brings a critical lens to the Media Pitch Challenge:
How do founders position themselves for funding?
How do they communicate impact with clarity?
How do they build scalable, sustainable businesses?

Sherley Joseph

Founder, Black Canadian Creators | Podcaster | Media Producer

Sherley Joseph has spent more than a decade shaping Black Canadian storytelling through podcasting, publishing, and community-driven media platforms.

As co-host of The Sherley and Clove Podcast, she has built a cultural archive of over 800 episodes centered on identity, lived experience, and creative expression. Through Black Canadian Creators, she has created a national platform dedicated to amplifying Black creatives, independent media, and digital storytelling.

Sherley is also the founder of BlkPodNews: Northern Voices and co-organizer of The Soundwave Summit, advancing independent podcasting and media ownership across Canada.

Her lens as a media builder and community connector ensures that pitches are evaluated not just for visibility, but for cultural resonance, authenticity, and long-term narrative power.

Cynthia Mwangi

Brand Manager, Hot 96 | Founder, Cyn Communications | PR & Media Strategist

Cynthia Mwangi is a leading PR, Marketing, and Communications expert with nearly two decades of experience across broadcast journalism, brand management, and digital strategy.

Currently serving as Brand Manager at Hot 96 and Deputy Radio Digital Manager at Royal Media Services Ltd in Kenya, Cynthia operates at the intersection of content, revenue, operations, and digital growth. She understands how modern media integrates storytelling, audience engagement, and measurable business outcomes.

Through her firm, Cyn Communications, she supports organizations and public figures with media relations, political communications, crisis management, and brand positioning.

Cynthia brings strategic insight into what makes a pitch media-ready, compelling, and newsworthy in today’s competitive communications landscape.

Why This Judging Panel Matters

The Women of Rubies Media Pitch Challenge is more than a pitch competition. It is a visibility platform designed to equip women founders, creatives, nonprofit leaders, and changemakers with:

• Media positioning skills

• Strategic storytelling clarity

• Confidence in communicating impact

• Access to influential leaders across finance, media, and entrepreneurship

Our judges represent finance, global business, podcasting, communications, policy, and brand strategy. Their feedback goes beyond surface-level advice. It reflects real-world experience in scaling brands, securing funding, building audiences, and shaping narratives.

A Note from Esther Ijewere, Founder of Women of Rubies

At Women of Rubies, we believe visibility is not vanity. It is access. It is opportunity. It is leverage.

The Media Pitch Challenge was created to help women articulate the value of their work with clarity and confidence. Too many brilliant founders are building quietly without the platforms, media exposure, or strategic feedback they need to scale.

Bringing together leaders like Hosna R. Kadary, Dr. Oluwanifemi Fagbohun, Sherley Joseph, and Cynthia Mwangi reflects our commitment to excellence. These are women who understand capital, storytelling, governance, brand positioning, and systems change. Their presence signals that women’s stories deserve serious rooms and serious decision-makers.

This challenge is about more than pitching. It is about helping women own their narrative, refine their voice, and step into greater visibility with intention.

About the Women of Rubies Media Pitch Challenge

The Media Pitch Challenge is an annual initiative by Women of Rubies designed to amplify women’s voices during Black History Month and beyond.

Participants submit a 2-minute video pitch, receive coaching resources, and present live before an expert panel. The initiative provides:

• Media visibility and digital spotlight features

• A structured pitch coaching session

• A Media Pitch Workbook

• Access to industry leaders

• Post-event exposure across Women of Rubies platforms

The challenge exists for women founders, creatives, nonprofit leaders, and changemakers ready to refine their story and expand their reach.

Register for the Media Pitch Challenge

If you are building something meaningful and want your story to be seen, heard, and supported, this platform was created for you. Register here: womenofrubies.com/mediapitch

Join us on February 28 and step into a room designed for clarity, confidence, and visibility.