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Are you thinking about transforming your side hustle into a full-fledged business? One of the first steps on this exciting journey is to establish a solid business budget. A well-planned budget can help you navigate the financial landscape of running a business, ensuring you stay afloat and grow.

What is a Business Budget?

A business budget is a detailed financial plan that outlines your business’s income, expenses, and profits. It serves as a roadmap to help you understand how much money is coming in and where it’s going. This insight is crucial for making informed decisions and keeping your business running smoothly.

There are various formats you can use to create a business budget. A simple Excel sheet can be a good starting point. For more advanced options, you might consider using budgeting software like Freshbooks, PocketGuard, or Xero.

Why You Need a Business Budget

As a small business owner, you might be tempted to mix your personal and business finances. However, maintaining a separate business budget is essential for several reasons:

  1. Clarity in Financial Management: A business budget helps you track expenses, revenues, and profits, reducing the risk of financial confusion or overspending.
  2. Tax Preparation: Keeping your business finances separate simplifies tax filing and ensures you don’t miss out on deductions.
  3. Financial Health Monitoring: Understanding your cash flow helps you anticipate and plan for slow periods, preventing unexpected financial shortfalls.

Steps to Create a Business Budget

Creating a business budget doesn’t have to be daunting. Here are six simple steps to guide you:

  1. Identify Your Income Sources

    Begin by listing all the ways your business earns money. This could include product sales, services offered, or other revenue streams. For example, if you’re a photographer, your income streams might include:

    • Weddings: $300
    • Engagement shoots: $200
    • Portrait shoots: $150

    Calculate your total monthly revenue to understand your average income and identify peak and low periods.

  2. Detail Your Expenses

    Next, list all your business expenses. Be thorough and include everything from rent and utilities to software subscriptions and marketing costs. Common expenses include:

    • Payroll (including your salary if you’re a solo entrepreneur)
    • Rent or office space costs
    • Utilities and internet
    • Advertising and marketing expenses
    • Taxes and business insurance
    • Office supplies and equipment
  3. Calculate Your Profit or Loss

    Subtract your total expenses from your total revenue to determine your profit or loss. This calculation will give you a clear picture of your financial health over a specific period, such as the last quarter or year.

  4. Adjust Your Budget as Needed

    If you’re not satisfied with your profit margin, consider adjusting your budget. Look for areas where you can cut costs, such as reducing unnecessary services or finding more affordable suppliers. Additionally, explore ways to increase revenue, like introducing new products or services or adjusting your pricing strategy.

  5. Establish an Emergency Fund

    As your business generates consistent profit, set aside funds for emergencies. Aim to save at least three months’ worth of essential expenses, such as payroll and rent. This emergency fund can be a lifeline during unexpected downturns or personal time off.

  6. Stick to Your Budget

    Finally, discipline is key. Stick to your budget and avoid unnecessary expenditures. While it’s important to reward yourself for hard work, be mindful of your spending to ensure long-term financial stability.

By creating and adhering to a business budget, you’ll gain control over your finances, make informed decisions, and set your business on a path to success. Remember, a budget is not just a financial tool; it’s a strategic guide to help you achieve your business goals.

Women of Rubies has successfully hosted its 4th Media Visibility Bootcamp, a transformative two-day event designed to empower women with essential tools and strategies to enhance their visibility, build credibility, and achieve success in personal and professional spheres. This year’s Bootcamp was held during a milestone moment as Women of Rubies celebrated its 9th anniversary, marking nearly a decade of empowering women globally.

The event featured distinguished speakers, engaging panel discussions, and interactive networking sessions that inspired participants to harness the power of media to amplify their voices and achieve their goals.

Day 1 Highlights

The bootcamp opened with a powerful address from Hon. Charmaine Williams, Distinguished Guest of Honour, who emphasized the importance of visibility for women entrepreneurs and her unwavering commitment to supporting their access to vital resources.

Special Guest Patricia Bebia, leveraging over 20 years of media experience, delivered an inspiring talk on how visibility can transform opportunities for women, leaving participants motivated to take control of their narratives.

Notable sessions included:

  • Prudence Zoe Glorious on “Innovative Approaches to Public Relations: Building Transparency and Credibility,” providing actionable strategies for building trust.
  • Esther Ijewere, founder of Women of Rubies, presented “The Power of Wikipedia: Leveraging Open Knowledge for Women’s Visibility and Empowerment,” highlighting the platform’s role in amplifying women’s contributions.

The day’s Fireside Chat Panel featured insights from:

  • Heather McWilliam, founder of Brave Inspires Brave, on leveraging media for mental health advocacy.
  • Amaechi Omijeh, on successful social media campaigns driving small business growth.
  • Erica Ayisi, with practical steps for women of color to overcome systemic barriers.

Day 2 Highlights

Day 2 began with a keynote by Sabine Soumare, who presented the “2024 State of Women’s Entrepreneurship in Canada,” offering valuable insights into the current landscape.

Special Guest Councillor Colleen James spoke passionately about the representation of women in media and the importance of challenging misrepresentation.

The main session speakers were:

  • Kesiena Edafiogho on “Leveraging Media to Boost Career Visibility in the Digital Space”

Kesiena emphasized the power of personal branding and storytelling to stand out in the digital world. She provided practical tips on using social media platforms like LinkedIn and Instagram to connect with professional networks and boost career visibility.

  • Priscilla Iyari on “Effective Marketing Communication Strategies for Securing Funding”

Priscilla shared essential strategies for positioning brands to attract funding. She highlighted the importance of tailoring messaging, building trust, and crafting compelling proposals to secure grants and investments.

The final Fireside Chat brought actionable insights from:

Some Empowering Nuggets Shared During the Bootcamp

Throughout the event, speakers shared memorable and empowering nuggets:

 

Reflections from Esther Ijewere

Reflecting on the event’s success, Esther Ijewere shared:
“This year’s Bootcamp and our 9th anniversary symbolize the remarkable journey of Women of Rubies. Through this platform, we have empowered countless women to amplify their impact and visibility. I am deeply humbled by the inspiring women who joined us and proud of the milestones we have achieved together.”

Sponsors and Media Partners

The event was proudly supported by Myeki.market, and Chekwube Uchea, with BellaNaija, Naijapreneur Canada, and Guardian Nigeria as media partners.

Get the BootCamp replay here; womenofrubies.com/mvbc4

For more information about Women of Rubies and future events, visit www.womenofrubies.com.

Chiamaka Diana Okafor is a name synonymous with courage, innovation, and cultural celebration. As the owner of Regalz Kitchen and Bar, she has redefined the dining experience by blending authentic Nigerian cuisine with a vibrant atmosphere. Her story is one of determination and vision, making her a beacon of inspiration for entrepreneurs, food enthusiasts, and cultural advocates alike.

From Immigrant to Entrepreneur: Defying the Odds

Chiamaka’s journey began as a first-generation immigrant pursuing a master’s degree in Human Resource Management. While her academic pursuits were a challenge on their own, she took a bold step into entrepreneurship by launching a restaurant during the global pandemic—a time when many businesses were struggling to survive. Despite the odds, she turned Regalz Kitchen and Bar into a thriving establishment, proving her resilience and adaptability in the face of adversity.

A Culinary Destination Like No Other

Regalz Kitchen and Bar stands out for its unique approach to dining. The restaurant offers a diverse menu featuring Nigerian delicacies and North American favorites, catering to a wide range of palates. Beyond the food, it provides an immersive experience with music, décor, and service celebrating West African culture. For food enthusiasts and corporate clients looking for authentic flavors in a lively setting, Regalz is the ultimate destination.

Championing African Heritage Through ACMO

In addition to her culinary ventures, Chiamaka is deeply committed to promoting African culture. She founded the Afro Arts Culture and Masquerade Organization (ACMO), a non-profit organization dedicated to celebrating African arts and cultural expression. ACMO strengthens the bonds of African heritage in North America, providing a platform for local and international artists while fostering community pride.

Recognized for Excellence

Chiamaka’s dedication has earned her accolades, including the “Most Inspiring Personality” and the “Award of Excellence.” These honors reflect her ability to inspire others and excel in every endeavor she undertakes.

A Vision for the Future

Looking ahead, Chiamaka envisions building a fully integrated hospitality company that brings African food, music, and culture to North America and beyond. She is also working on Di-Chiamaka Farm, a project aligned with her mission to promote African heritage. Her ultimate goal is to empower women, support the Black community, and create businesses that celebrate African identity.

Inspiring Resilience and Adaptability

Chiamaka’s story is a powerful reminder of what can be achieved through perseverance and vision. Her ability to take calculated risks and adapt to a dynamic business environment sets her apart as a role model for aspiring entrepreneurs.

Experience Regalz Kitchen and Bar

Regalz Kitchen and Bar invites diners to immerse themselves in a world of rich flavors and vibrant culture. Whether you’re a food enthusiast or simply seeking a unique dining experience, Regalz offers a taste of African heritage like no other.

Chiamaka Diana Okafor is more than an entrepreneur—she is a cultural ambassador and an inspiration to all who dare to dream big. Her work continues to leave an indelible mark on the culinary world and beyond.

The African Heritage Centre (AHC), a vision led by Michael Emeka Dibua and incorporated as a nonprofit in March 2023, represents a groundbreaking initiative to preserve, celebrate, and empower the heritage of African and Afro-Caribbean peoples. Designed to be a multi-purpose facility in Ontario, Canada, the Centre aims to become a global hub for cultural exchange, learning, and community development.

Three remarkable women—Marsha BennettAnnette Salfarie, and Nene Judy Akintan—are playing pivotal roles in driving this vision forward, leveraging their expertise and passion to ensure the Centre becomes a beacon for unity and empowerment.

Marsha Bennett: Advocacy and Empowerment in Action

As Interim Public Relations Director of the AHC, Marsha Bennett is committed to amplifying its vision. With a background in healthcare and legal studies, Marsha brings years of experience in advocacy and community service. She founded BENNETT LEGAL, through which she continues to serve her community while preparing to begin law school this fall.

Marsha Benett - African Heritage Centre
Marsha Benett

Marsha believes the AHC is critical for reclaiming African narratives and challenging the myths and falsehoods surrounding people of African descent. “This Centre will not only celebrate our heritage but also inspire the next generation to build legacies rooted in truth, resilience, and unity,” she says.

Annette Salfarie: Leadership for Cultural Preservation

Annette Salfarie, a Special Advisor for the City of Toronto, brings her extensive leadership experience to the AHC. Formerly the President of the Toronto and Region Chapter of COMTO, the Conference of Minority Transportation Officials, Annette is known for her ability to foster meaningful connections and drive impactful initiatives.

African Heritage Centre

Her unwavering passion for preserving African and Caribbean roots aligns seamlessly with the AHC’s mission. “The African Heritage Centre will be a place where our shared history is celebrated, and our future generations are inspired to embrace and preserve their heritage,” Annette emphasizes.

Nene Judy Akintan: Mentorship and Community Building

Entrepreneur, author, and advocate Nene Judy Akintan contributes her multifaceted expertise to the Centre’s vision. With over 20 years of success in banking, entrepreneurship, and real estate, Nene’s leadership extends to her family nonprofit, I AM. I CAN. I WILL, which supports minority women and children.

Nene Akintan
Nene Akintan

Nene views the AHC as a transformative space for fostering understanding, collaboration, and appreciation for African excellence. “Our history, culture, and achievements deserve to be celebrated and shared with the world. The AHC will be a unifying force for our communities,” she affirms.

A Vision for the Future

Under the guidance of its visionary, Michael Emeka Dibua, and champions like Marsha Bennett, Annette Salfarie, Nene Akintan,  Theodore Njoh Koum, Gisele Libawo, Efuange Khumbah, Matthew Ogbulafor, and members of its existing committees, the African Heritage Centre is more than just a facility—it is a cultural citadel for present and future generations.  And will feature spaces like a digital museum, youth and vocational training hubs, performing arts studios, and recreational facilities, the AHC is designed to be a comprehensive resource for education, innovation, and celebration.

The Centre’s mission is clear: to preserve the stories of African people, dispel myths, and inspire collective growth. It is set to attract visitors worldwide, fostering deeper connections and appreciation for the rich tapestry of African heritage.

For more information about the African Heritage Centre and its initiatives, visit africanheritagecentre.org.

The African Heritage Centre is not just about remembering the past—it is about building a brighter, more unified future for all people of African descent. Together, we celebrate, challenge, and inspire.

EFe Alasa is an entrepreneur, artist, and seasoned business consultant with over a decade of experience in crafting innovative solutions that drive business growth and value. As the Co-founder of myEKI, she leverages her expertise to bridge technology and local markets, creating impactful solutions that inspire change, foster prosperity, and elevate the quality of life. By blending technology with artistry, Efe delivers unique solutions that resonate with communities and industries alike. Outside of her professional achievements, she continues to pursue her passion for music, integrating creativity and innovation to make a lasting impact across various sectors.

Inspiration Behind myEKI

myEKI was born from a desire to connect local businesses and communities with the global opportunities technology can provide. I saw a gap in the e-commerce space for ONE platform that caters not only to large-scale sellers but also to Small and Medium-sized Businesses (SMBs) who may be local vendors, shippers, and riders. What makes myEKI stand out is its holistic approach—it’s not just a marketplace but an ecosystem that empowers SMB vendors (home-based or not) to reach global markets, provides opportunities for riders and shippers to support them, and offers a comprehensive directory for visibility to all myEKI consumers, regardless of where they are at. It’s about bridging gaps, building connections, and fostering economic growth at every level.

Leveraging Expertise as a Business Consultant

My background as a business consultant has been invaluable in shaping myEKI. It has given me the skills to identify market gaps, craft strategic roadmaps, and build solutions that align with user needs. Key milestones include launching the platform, unveiling its new look, and expanding its features to accommodate diverse users like our customers, vendors, riders, and shippers. We’ve also seen an increasing number of listings in our MEK Directory, showcasing our role in amplifying business visibility.

Empowering Women Entrepreneurs on myEKI

We actively encourage and support women entrepreneurs through targeted onboarding programs, offering them tools to manage their businesses effectively, and providing training resources to enhance their e-commerce skills. We plan to start a spotlight of their success stories to inspire others and build a community of empowered women on the platform come 2025. I also envision creating grants, mentorship programs, and exclusive networking opportunities to further support female entrepreneurs and help them scale their businesses globally.

Blending Artistry and Technology at myEKI

Artistry and technology share a common thread—creativity. My background as a gospel artist fuels my ability to think outside the box, craft compelling narratives, and build experiences that resonate emotionally with users. This perspective has shaped myEKI’s user-friendly design, our storytelling approach in marketing, and our efforts to create a visually appealing and engaging platform. Beyond myEKI, this blend allows me to inspire others to embrace innovation while staying connected to their unique creative potential.

Enhancing Storytelling Through the Women of Rubies Media Visibility Bootcamp

The Women of Rubies Media Visibility Bootcamp equipped me with tools to craft compelling narratives that resonate with diverse audiences. It helped me refine how I communicate myEKI’s mission and impact, ensuring our story inspires and attracts more users, partners, and investors. I’ve learned how to harness the power of media to amplify our voice and showcase myEKI’s transformative potential for businesses and communities.

Women Who Inspire Me

Sara Blakely: Founder of Spanx, Sara’s journey from door-to-door fax machine sales to building a billion-dollar brand exemplifies resilience and innovation. Her story inspires me to embrace unconventional ideas and persist through challenges.

Dija Ayodele: Founder of the Black Skin Directory, Dija’s work in advocating for diversity in the beauty industry and creating inclusive platforms resonates with my commitment to representation.

Jessica Anuna

Jessica Anuna: Jessica Anuna’s work with Klasha is more than just a business success; it is a movement. She represents the possibility of transforming an entire continent’s approach to global commerce through innovation, perseverance, and inclusion. Her story is a powerful example of how determination and creativity can create opportunities that uplift entire communities and inspire others to dream big

Each of these women demonstrates courage, determination, and the power of aligning purpose with impact. My focus is to support Africa’s local artisans and producers, showcase the richness of local resources, create economic opportunities for communities, prove profit and impact can go pari passu and exemplify how entrepreneurship can drive meaningful change that paves the way for a more ethical and innovative future.

Long-term vision for myEKI

My vision for myEKI is to make it the go-to platform for empowering local and global commerce. I see it as a hub where vendors can thrive, riders and shippers can earn sustainably, and communities can access diverse opportunities. To achieve this, we’ll continue to innovate, integrate advanced technologies, and expand our reach into underserved markets. Ultimately, myEKI will not just be a marketplace but a movement that bridges borders, fosters growth, and transforms lives.

Efe Alasa

Identifying Opportunities in Retail Tech

My strategy will be to combine market insights, customer-centric thinking, and data-driven analysis, to ensure that any new opportunity in perspective aligns with our strategic goals, solves real problems, and contributes to long-term growth. Retail tech is an ever-evolving space, and staying agile, curious, and innovative is key to thriving within it.

Staying Motivated Through Challenges

I stay motivated and resilient by focusing on my purpose and the bigger picture of why I started myEKI. Every setback is an opportunity to learn, adapt, and grow. myEKI was first launched in 2021, as EKI Market and renamed after the setback I experienced. I remind myself that failure is part of the journey and not a reflection of my worth, so I always focus on turning my ideas into solutions that resolve real issues. Surrounding myself with a supportive network, practicing self-care, and celebrating small wins also help me maintain perspective and keep moving forward with determination.

Advice for Aspiring Tech Entrepreneurs

Focus on solving real problems with innovative solutions, stay curious and adaptable, embrace setbacks as learning opportunities, use technology creatively, build a strong support network, and stay purpose-driven to create meaningful change. Dream big, start small, and stay relentless.

Under the visionary leadership of HRH Adejisola Atiba and her formidable team, Power of Inclusion: A Look Within #POI24 powered by the Council of Nigerian Professionals (CNP) and Council of African Professionals (CAP) brought four impactful days of dialogue, connection, and celebration. This year’s event focused on fostering meaningful conversations around inclusion, equity, and diversity in various facets of society.

Each day featured powerful discussions led by distinguished speakers and panelists, exploring critical themes such as governance, technology, NGOs, religion, and finance in advancing inclusion. These conversations were designed to inspire actionable change and create a stronger foundation for inclusive communities.

The grand finale, the in-person Awards and Gala Night, moderated by Taiwo Julius, was a spectacular celebration of leadership, culture, and excellence. It recognized outstanding individuals and organizations championing the cause of inclusion, leaving attendees inspired and hopeful for a more equitable future.

Special thanks to all the small businesses whose unwavering support enriched the event, as well as our valued sponsors and partners, including RBC, LiUNA, Black Community Canada TV, OOMOOBA Incorporated, and our community allies. Their contributions were instrumental in the success of POI24.

Together, we continue to drive change, celebrate diversity, and make our world more inclusive, one conversation at a time.

Grants for Female Entrepreneurs can be a vital source of financial support for women looking to grow their businesses in Canada. In 2024, women are breaking barriers with their innovative ideas.  Grants can be a game-changer for your venture, providing the necessary support to succeed. These grants are not only about the money but also represent a vote of confidence in the power of women-led businesses. Let’s explore these opportunities together.

9 Grants for Female Entrepreneurs in Canada

1. Canadian Women’s Foundation

At the forefront of the movement for women’s empowerment, the Canadian Women’s Foundation offers grants to fuel initiatives dedicated to uplifting women and girls. From economic development to safety and leadership, their grant programs address a wide range of issues impacting women across Canada. Non-profit organizations, charities, and community groups are encouraged to apply for funding to drive positive change and dismantle systemic barriers faced by women.

2. The Women Entrepreneurship Fund

Recognizing the vital contributions of women entrepreneurs to Canada’s economy, the Government of Canada offers the Women Entrepreneurship Fund. This initiative provides funding to women-owned and women-led businesses, enabling them to grow and thrive. With a focus on increasing access to capital, networks, and expertise, this fund empowers women from diverse backgrounds, including Indigenous women, women with disabilities, and newcomers.

3. Alberta Women Entrepreneurs

Grants for Female Entrepreneur

Alberta Women Entrepreneurs (AWE) has empowered women in business for over 28 years, emphasizing capital, connections, and capacity building. They provide financial support through various lending programs and advisory services and foster networking by hosting seminars, events, and an annual awards ceremony. AWE addresses crucial challenges such as cash flow management and mental well-being, offering resources to navigate the tech industry. They support women entrepreneurs and help grow women-led businesses in Alberta.

4. FCC Women Entrepreneur Program

Grants for Female Entrepreneur
Business Career Concept. Afro Businesswoman Smiling Sitting In Modern Office. Copy Space

The FCC Women Entrepreneur Program by Farm Credit Canada is a comprehensive initiative to empower women in the agriculture, agribusiness, and food sectors. It aims to improve access to capital, enhance skills, and provide resources for learning and inspiration. $500 million over 3 years to help women entrepreneurs start or grow their businesses. The Women Entrepreneur Loan, a program’s central feature, facilitates financial advancement with a one-time loan processing fee waiver. The program offers events and resources for skill-building and networking in agriculture.

5. The Indigenous Women’s Fund of Canada

For Indigenous women, the journey towards empowerment is deeply intertwined with culture, heritage, and community. The Indigenous Women’s Fund of Canada provides grants to support Indigenous women’s leadership and community-driven initiatives. By amplifying Indigenous voices and supporting projects focused on self-determination and healing, this fund plays a vital role in strengthening Indigenous communities and fostering resilience.

6. The Royal Bank of Canada (RBC) Women’s Entrepreneurial Accelerator Program

Aspiring women entrepreneurs across Canada find support and resources through the RBC Women’s Entrepreneurial Accelerator Program. Through grants, mentorship, and access to valuable resources, this program empowers women-owned businesses to reach new heights. By fostering innovation and promoting economic empowerment, RBC’s initiative plays a crucial role in shaping the landscape of entrepreneurship in Canada.

7. Women in Technology Venture Fund

The Women in Technology Venture Fund by the Business Development Bank of Canada (BDC) is a significant initiative to support female-led technology firms. One of the largest funds globally for Canada’s tech ecosystem, with a dual mandate of generating investment returns and making a lasting impact. The fund, which is closed to new investments, has a strong portfolio of companies and is focused on nurturing existing ones. With a commitment to fostering leadership and innovation among women in technology, BDC’s fund catalyses economic prosperity and excellence across Canada’s tech landscape.

8. Women in Trade Grants Grants for Female Entrepreneurs

Export Development Canada (EDC) offers a comprehensive program to empower women entrepreneurs for global business success. This initiative provides financial solutions and insights for international market growth. It includes resources for various export stages, managing risks, and cash flow. EDC offers services like Credit Insurance, Financing, Working Capital solutions, and the Export Guarantee Program. The Women in Trade program under EDC also features an Inclusive Trade Investments Program, aiming to address funding gaps for women and diverse exporters. Additionally, EDC offers educational tools, success stories, and expert advice to support women in expanding their businesses internationally.

9. Thrive Venture Grants for Female Entrepreneurs

Grants for Female Entrepreneur The Thrive Venture Fund for Women, facilitated by BDC, supports the growth of women-led tech companies in Canada. This fund is for Canadian women entrepreneurs in tech at the Seed and Series A/B stages. It supports women in tech to thrive and lead Canada’s tech industry globally.

The fund empowers women in tech entrepreneurship with necessary resources, collaboration opportunities and a platform to transform markets. The initiative aligns with BDC’s goal to build a robust, diverse, and inclusive economic landscape.

Here are 9 grants for female entrepreneurs in Canada that promote gender equality and support women’s empowerment in business. They can be used to start a business or to support its growth. These grants value diversity and innovation, creating an inclusive economic landscape where women can succeed in their entrepreneurial industries.

myEKI Marketplace, a leading hub for local and global commerce, has joined the Women of Rubies Media Visibility BootCamp as a sponsor, reinforcing its commitment to empowering women in business and media.

The BootCamp, organized by Women of Rubies, is designed to equip women with essential skills to amplify their personal and professional brands through media exposure and strategic storytelling. The program will feature expert-led sessions on media strategy, public relations, and maximizing visibility in today’s competitive landscape.

Known as the #1 Largest Hub for Local & Global Commerce, myEKI Marketplace serves vendors, riders, shippers, and customers, offering a one-stop platform for everything from vendor listings to international shipping and classified ads. Their sponsorship of this impactful initiative highlights their dedication to community development and fostering opportunities for women to thrive.

myEKI Market place

“We are excited to have myEKI Marketplace on board as a sponsor for the Media Visibility BootCamp,” said Esther Ijewere, Founder of Women of Rubies. “This partnership is a celebration of shared values—empowerment, innovation, and the belief in the transformative power of visibility. With myEKI’s support, we’re creating a platform for women to amplify their voices and create lasting impact.”

myEKI Marketplace’s sponsorship also includes a special campaign, giving women the opportunity to win tickets to the BootCamp. This initiative not only supports women’s participation but also encourages a wider audience to engage with the mission of Women of Rubies.

“At myEKI, we understand the importance of visibility in driving success,” said [Spokesperson Name, Title]. “We are proud to sponsor the Media Visibility BootCamp and support women who are breaking barriers and redefining industries.”

About myEKI Marketplace

myEKI Marketplace is a full-service platform designed to meet the diverse needs of local and global users. From vendor listings and local deliveries to international shipping and classified ads, myEKI integrates these features into a seamless, user-friendly experience.

For updates on the BootCamp and details on how to win tickets, follow myEKI Marketplace and Women of Rubies on social media.

myEKI Market place

In a historic moment at the Miss Universe 2024 competition held in Mexico City, Chidimma Vanessa Adetshina, proudly representing Nigeria, was crowned First Runner-Up and earned the title of Miss Universe Africa and Oceania. Her journey to this global stage is a testament to resilience, determination, and unyielding courage, marking her as a beacon of hope for millions.

Chdimma Vanessa Adetshina

Breaking Barriers on a Global Stage

Chidimma’s achievement is monumental, as she becomes the highest-placed Black African woman in Miss Universe since South Africa’s Zozibini Tunzi won in 2019. Speaking after the competition, Chidimma expressed pride in her accomplishment, saying:

“I’m so proud of myself, and I just made history.”

Her inspiring journey, however, was not without challenges.

A Complicated Start

Born and raised in South Africa to a Nigerian father and a Mozambican mother, Chidimma first competed in the Miss South Africa contest. Despite her South African upbringing, her participation sparked xenophobic trolling and online abuse, with some critics questioning her right to represent the country. The controversy and doubts about her nationality led her to withdraw from the South African pageant circuit and embrace her Nigerian heritage, competing in the Miss Nigeria competition, which she won.

Chidimma Vanessa Adetshina

Rising Above Adversity

Chidimma’s journey is one of perseverance. Despite the trauma of public scrutiny and xenophobic abuse, she remained steadfast. Even in the face of adversity, Chidimma used her platform to advocate for change, particularly focusing on issues like gender-based violence—a cause close to her heart.

Her confidence to continue her pageantry journey was reinstated by the Silverbird Group, owned by Ben and Guy Murray-Bruce, who encouraged her to compete for the Most Beautiful Girl in Nigeria (MBGN). Their unwavering support, alongside that of countless others, propelled her to win Miss Universe Nigeria, a stepping stone to her current titles as Miss Universe Africa and Oceania and First Runner-Up at Miss Universe 2024.

A Historic Achievement

At Miss Universe 2024, Chidimma shone brightly, representing not just Nigeria but also the resilience of African women. Her accomplishments bring pride to Nigeria and offer a powerful narrative of triumph over adversity. She now holds the title Miss Universe Africa and Oceania, a prestigious recognition highlighting her extraordinary grace, talent, and advocacy.

Beyond the Crown

Chidimma’s journey goes beyond pageantry. A law student and a former netball player, she has consistently demonstrated her commitment to empowerment and change. Her success at Miss Universe inspires women across the globe, proving that challenges can be turned into opportunities with determination and perseverance.

As she continues her journey, Chidimma has expressed plans to seek therapy to process the trauma of her past experiences. Her openness about mental health underscores the importance of self-care and emotional well-being, even for those in the public eye.

Chidimma Vanessa Adetshina
Miss Universe Africa and Oceania

Celebrating Chidimma Vanessa Adetshina

Chidimma Vanessa Adetshina’s story is a powerful reminder that identity is not defined by borders or opinions. Her resilience and ability to rise above challenges make her a true icon for women everywhere.

As the First Runner-Up at Miss Universe 2024, the Miss Universe Africa and Oceania titleholder, and a voice for change, Chidimma continues to inspire a generation with her unwavering courage and commitment to making a difference.

Khadijah Omar is making history as Somalia’s first-ever Miss Universe contestant and the first hijabi woman to participate in the renowned competition. After migrating to Canada with her family at the age of 10, she embraced her new home while remaining deeply connected to her Somali roots. Now, she is breaking barriers in the world of beauty and pageantry, her journey a powerful testament to resilience, representation, and the courage to challenge norms.

As she prepares to step onto the international stage at the 73rd edition of Miss Universe on November 16, 2024, Khadijah’s story serves as an inspiration to many. Here’s a closer look at the woman behind this groundbreaking moment.

Khadija Omar

From Refugee Camp to Global Stage

Khadijah Omar’s incredible journey began in Kenya, where she was born at the Hagadera Refugee Camp, managed by the UNHCR Field Office Alinjugur. At the age of 10, she and her family migrated to Canada, seeking a brighter future. This transformative experience shaped her resilience and determination, turning her into a role model for young Muslim girls worldwide.

Now, Khadijah stands as a beacon of hope, proving that with perseverance and ambition, dreams can transcend borders.

A Multi-Talented Trailblazer

Khadijah is much more than a beauty queen—she is a creative powerhouse. From her work as a beauty influencer and makeup artist to her passion for photography and retouching, she uses her talents to tell stories that inspire and uplift. Her artistic pursuits reflect her dedication to empowering others while celebrating her unique identity.

A Pageantry Powerhouse

Khadijah has been shattering glass ceilings in the world of pageantry for years. Before making history at Miss Universe, she was the first hijabi to compete in Miss World in 2021. Her achievements include being crowned 3rd runner-up at Miss Universe Canada, where she also earned the title of Miss Photogenic. At just 23 years old, her youth and charisma made her a standout competitor, further fueling her passion for pageantry.

Changemaker and Advocate

Khadijah uses her platform to spark meaningful change. She challenges conventional beauty standards while advocating for critical issues like climate change, which deeply impacts her homeland of Somalia. Her activism extends to improving education and healthcare in underserved communities, driven by her personal experiences and commitment to creating a better world.

As a voice for displaced populations, she is determined to shift narratives and inspire action.

Khadija Omar Miss Universe

A Social Media Maven

With a degree from York University, Khadijah has honed her skills as a social media specialist in the beauty and fashion industries. Her expertise in brand development and community building complements her work as a public figure, making her a dynamic presence both online and offline.

Khadijah Omar’s journey is far more than a competition—it’s a movement. Representing Somalia, Canada, and countless women breaking barriers, she embodies the power of representation, resilience, and the courage to dream big. On the Miss Universe stage, Khadijah isn’t just making history; she’s paving the way for others to follow.