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Amanda Parris
In Inspiration By

Amanda Parris Is Redefining Black Storytelling in Canada

Storytelling shapes memory, culture, and power. When Black stories are told with care, context, and intention, they become tools for preservation, resistance, and transformation. Few voices in Canadian media embody this responsibility as thoughtfully and consistently as Amanda Parris.

Amanda Parris is an award-winning Canadian broadcaster, writer, playwright, and cultural curator whose work has helped reshape how Black stories are told and received across Canada. Through journalism, television, theatre, and documentary storytelling, she has created space for Black voices to be heard without dilution or compromise.

A Career Rooted in Culture and Curiosity

Amanda is an arts reporter and producer with the Canadian Broadcasting Corporation (CBC). Over the years, she has hosted and contributed to several CBC platforms, including The Filmmakers, Exhibitionists, From the Vaults, and the CBC Music radio series Marvin’s Room. Her work spans television, radio, digital media, and live cultural conversations, positioning her as one of the most respected cultural commentators in the country.

She also writes Black Light, a weekly column for CBC Arts that explores Black creativity, identity, and cultural expression with depth and insight. In 2016, she co-hosted the Polaris Music Prize ceremony alongside Tom Power, further cementing her role as a trusted voice within Canada’s arts and music landscape.

Storytelling Beyond the Screen

Amanda’s impact extends far beyond broadcasting. In 2017, her debut theatrical play, Other Side of the Game, was staged by Toronto’s Obsidian Theatre and Cahoots Theatre. The play offered a deeply nuanced exploration of Black womanhood, ambition, and identity. After being published in book form, it went on to win the Governor General’s Award for English-language drama in 2019.

Her work continued to evolve across mediums. Other Side of the Game was later adapted into a three-part release for the theatre podcast PlayME in 2021, expanding its reach to new audiences.

Another notable work, The Death News, written by Amanda and directed by the late Charles Officer, is a filmed stage monodrama set in a near-future where premature Black death is treated as inevitable. Commissioned as part of 21 Black Futures, an anthology series for CBC Gem, the piece responds to the question of what the future of Blackness looks like. Inspired by radio death announcements in Grenada, Amanda envisioned the work as a form of resistance to mainstream media’s failure to tell nuanced and humane Black stories.

Education, Advocacy, and Cultural Leadership

Before joining CBC, Amanda co-founded Lost Lyrics alongside Natasha Daniels, an arts education initiative that used theatre, poetry, dance, music, and film to engage youth at risk of dropping out of school. This early work reflects a consistent thread throughout her career: storytelling as a tool for empowerment and social change.

In 2022, Amanda was recognized with the Academy of Canadian Cinema and Television’s Changemaker Award, alongside Kathleen Newman-Bremang and Kayla Grey. She has also received multiple accolades for her work, including recognition for Best Writing in a Web Program for The Death News.

That same commitment to innovation continued with projects such as Revenge of the Black Best Friend, a comedy web series she created in 2022, and the launch of For the Culture with Amanda Parris in 2024. The documentary series profiles pressing issues within Black culture, continuing her mission to center Black voices with honesty and care.

Honouring Her Impact This Black History Month

Women of Rubies celebrates Amanda Parris for her unwavering commitment to authentic storytelling and cultural preservation. Her work reminds us that representation is not just about visibility, but about intention, integrity, and truth.

By centering Black stories across platforms and generations, Amanda Parris continues to redefine what it means to tell stories that matter, stories that endure, and stories that truly belong to the people they represent.

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The art of pitching
In Career Gems By

The Art of Pitching: A Comprehensive Guide To Securing Media Features

Securing media features can be a game-changer for individuals or businesses looking to boost their visibility and credibility. Crafting a compelling pitch is the first step toward grabbing the attention of journalists and editors. In this guide, we’ll explore the strategies and best practices for effectively pitching for media features.

Know Your Target Media Outlets

Understanding the media outlets you’re targeting is essential. Research their focus, audience, and the types of features they typically run. Tailor your pitch to align with the publication’s tone, style, and content preferences.

Craft a Captivating Subject Line

The subject line of your pitch is the gateway to getting noticed. Craft a concise, intriguing subject line that encapsulates the essence of your story. Make it clear why your feature is newsworthy or resonates with their readership.

Research and Personalize

Address the journalist or editor by name and reference their previous work or recent articles. Show that you’ve done your homework and understand their interests. A personalized pitch demonstrates your genuine interest in their platform.

Start with a Compelling Hook

Open your pitch with a strong hook that immediately engages the recipient. Clearly state the unique angle or story your feature offers and why it matters. Journalists are drawn to pitches that promise a fresh perspective or highlight a compelling narrative.

Clearly Outline the Value

Explain why your feature is valuable to their audience. Clearly articulate the benefits and relevance of your story. Whether it provides insights, addresses a current trend, or offers a unique perspective, emphasize what makes your feature stand out.

Showcase Your Expertise

Highlight your credentials or the unique insights you bring to the table. Journalists are more likely to feature stories from credible sources. If applicable, share any notable achievements, awards, or relevant experience that adds weight to your pitch.

Keep it Concise and Focused

Journalists receive numerous pitches daily, so keep yours concise and focused. Provide a brief yet comprehensive overview of your feature, emphasizing key points without overwhelming the reader. Make it easy for them to grasp the essence of your story quickly.

Include Supporting Materials

Enhance your pitch with supporting materials that add depth to your story. Include high-quality images, relevant statistics, or links to additional resources. Ensure all materials align with the publication’s guidelines and contribute to the overall appeal of your feature.

Below are two example pitches for Esther Ijewere and Oprah Winfrey that can serve as helpful guides:

Pitch for Esther Ijewere, Founder of Women of Rubies:

Subject: Empowering Women Globally: A Story of Resilience and Impact

Dear [Recipient’s Name],

I hope this message finds you well. My name is [XXX], and I am reaching out to you on behalf of Women of Rubies, a dynamic organization founded by the inspirational Esther Ijewere.

Esther’s journey and the incredible work of Women of Rubies are a testament to resilience, empowerment, and the unwavering commitment to uplift women worldwide. With impactful initiatives ranging from education and media to advocacy for women’s rights, Women of Rubies is at the forefront of creating positive change.

I would love to offer you the opportunity to feature Esther Ijewere and Women of Rubies in [Publication Name]. Esther’s story, combined with the organization’s achievements, aligns seamlessly with [Publication Name]’s commitment to highlighting stories of empowerment and social impact.

Here are a few key points we can explore in the feature:

  • Esther Ijewere’s inspiring journey and vision behind Women of Rubies.
  • Notable initiatives and projects undertaken by Women of Rubies.
  • Impactful stories of women whose lives have been transformed through the organization’s efforts.

I believe this feature would resonate strongly with your readership and contribute to the ongoing dialogue on empowerment and social change. If you are interested, I am happy to provide more information, schedule an interview, or supply additional materials.

Thank you for considering this pitch, and I look forward to the possibility of collaborating on this impactful feature.

Best regards, [Your Full Name] [Your Contact Information]

The art of pitching

Trailblazing Philanthropy: Unveiling Oprah Winfrey’s Impactful Initiatives

Pitch for Oprah Winfrey:

Subject: Trailblazing Philanthropy: Unveiling Oprah Winfrey’s Impactful Initiatives

Dear [Recipient’s Name],

I hope this message finds you in good health. My name is [XXX], and I am reaching out to you with a compelling story that I believe aligns seamlessly with [Publication Name]’s commitment to showcasing influential figures making a positive impact.

Oprah Winfrey, a global icon and trailblazer in media and philanthropy, continues to inspire millions with her unwavering dedication to creating positive change. I am eager to propose a feature that delves into Oprah’s philanthropic endeavors, shedding light on the transformative initiatives that have made a profound impact on communities worldwide.

Key points we can explore in this feature include:

  • Oprah Winfrey’s journey from media mogul to influential philanthropist.
  • Insightful details on Oprah’s notable philanthropic initiatives and organizations.
  • Personal stories of individuals whose lives have been positively influenced by Oprah’s philanthropy.

I believe a feature on Oprah Winfrey’s philanthropic legacy would be of great interest to [Publication Name]’s audience, adding a unique and impactful narrative to your esteemed publication.

If this proposal aligns with your editorial vision, I am happy to provide additional information, arrange an interview, or share supporting materials.

Thank you for considering this pitch, and I look forward to the possibility of collaborating on this compelling feature.

Best regards, [Your Full Name] [Your Contact Information]

Conclusion

Pitching for media features requires a strategic approach and a deep understanding of your target publications. By crafting personalized, attention-grabbing pitches and clearly showcasing the value of your story, you increase the likelihood of securing media features that can significantly impact your visibility and credibility. Remember, each pitch is an opportunity to tell a compelling story and make a lasting impression on the media landscape. Good luck!

Grab our free PR guide E-book here for enhanced visibility!

Free PR Guidebook

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Intentional Presence
In Career Gems By

Intentional Presence: Boost Credibility and Influence as a Leader or Professional

In today’s fast-paced world, showing up isn’t just about being visible; it’s about being seen with intention. Whether you are a manager guiding teams, a professional building your online presence, or an entrepreneur navigating opportunities, intentional presence is the skill that shapes credibility, influence, and leadership impact. It ensures that the energy, voice, and authority you bring to every interaction align with your values and goals, so you are remembered for what matters most.

Women doing impactful work

What is Intentional Presence?

Intentional presence is the conscious practice of how you show up, choosing alignment over reaction.

  • For managers: It’s about setting the tone in meetings, guiding teams, and leading with confidence and authenticity.

  • For public-facing professionals: It’s about communicating clearly and consistently across platforms, projecting credibility, and engaging intentionally with your audience.

Presence is not about being the loudest or most visible voice. It’s about being clear, grounded, and purposeful, even in moments of quiet.

Why Unintentional Presence Can Undermine Influence

Many women are encouraged to “be seen” without first clarifying how they want to be perceived. Visibility without intention can lead to:

  • Mixed messages about your values or authority

  • Overcommitment and burnout

  • Being remembered for busyness rather than impact

Intentional presence acts as a filter, helping you decide which opportunities, interactions, and platforms deserve your energy,  and which do not.

The Three Pillars of Intentional Presence

1. Clarity

Identify what you want to be known for. Understand your values, goals, and the legacy you want to leave. Without clarity, presence becomes reactive and inconsistent.

2. Consistency

Credibility grows when your actions, communication, and decisions consistently reflect your values over time. Consistency builds trust and reinforces influence.

3. Connection

Influence is relational. Presence is strongest when people leave interactions feeling seen, respected, and understood. Connection amplifies credibility more than visibility alone.

Applying Intentional Presence in Real Life

For Managers and Leaders:

  • Prepare for key meetings and team interactions

  • Lead with authority without overexplaining

  • Set boundaries to protect focus and energy

  • Align actions with your team’s needs and your strategic goals

For Public-Facing Professionals:

  • Post and engage on social media with clarity and purpose

  • Build a consistent online identity aligned with your values

  • Pause before saying yes to every opportunity, and choose visibility intentionally

  • Use storytelling to strengthen influence and credibility

A Weekly Reflection Tool

Regardless of your role, a simple weekly check-in helps build intentional presence:

  1. Where did I feel most aligned this week?

  2. Where did I feel drained or reactive?

  3. Which actions reinforced my credibility and influence?

  4. What one intentional adjustment can I make next week?

Small, consistent reflection compounds into measurable confidence and influence.

Presence Evolves With Your Leadership Season

Intentional presence is not static. Your leadership style, visibility, and energy investment will shift with roles, responsibilities, and life seasons.

  • Some weeks call for visibility and assertiveness

  • Other times, influence comes from quiet, strategic action

Recognizing and adjusting to these shifts is part of the skill of intentional presence.

The Takeaway

Intentional presence is not about doing more, being louder, or constantly visible. It’s about showing up with purpose, clarity, and authenticity, whether you are leading a team, building an online profile, or navigating professional opportunities.

Presence is not accidental.
Credibility is not automatic.
Influence is built, one intentional choice at a time.

Esther ijewere_Media Visibility Bootcamp 2025

Author Bio

Esther Ijewere is an award-winning facilitator, media strategist, and founder of Women of Rubies, a platform dedicated to amplifying women’s voices and leadership. She supports women in developing intentional presence, visibility with purpose, and leadership credibility.

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WCT Leadership Awards
In Career Gems By

WCT Leadership Excellence Awards 2026: Give to Gain

Women and allies across Canada are invited to celebrate leadership, diversity, and opportunity at the 35th annual WCT Leadership Excellence Awards (LEA). Building on the theme of International Women’s Day 2026, Give to Gain, the awards honour women, men, and organizations that actively champion women’s advancement in the workplace.

This prestigious gala is a must-attend event for Canada’s vibrant business sectors, bringing together the country’s most influential leaders and rising stars to recognize outstanding contributions to women’s empowerment and inclusion in the communications and technology industries.

WCT Leadership Excellence Awards 2026: Give to Gain
Photo: WCT website

Event Details

  • Date: Tuesday, April 14th, 2026

  • Time: 5:00 PM – 9:00 PM

  • Location: Fairmont Royal York, 100 Front St W, Toronto, ON M5J 1E4

  • Tickets & Tables:Here

  • Sponsorship Packages: Here

About the Leadership Excellence Awards

The WCT Leadership Excellence Awards (LEA) celebrate individuals, teams, and organizations who champion diversity, opportunity, and inclusion for women in Canada’s communications and technology sectors. This year marks the 35th anniversary of the awards, with eight prestigious categories recognizing exceptional leadership.

Nomination deadline: February 6, 2026

Award Categories

1. Woman of the Year
The highest individual honour, celebrating extraordinary leaders who have materially advanced the roles and influence of women in the digital economy.

2. ERG of the Year
Recognizes Employee Resource Groups that demonstrate exceptional commitment to women’s advancement, using best practices to foster inclusion and measurable workplace results.

3. Ally of the Year
Honours men who have made significant contributions as mentors, sponsors, or advocates, empowering women within organizations and across the economy.

4. Innovator of the Year
New for the 35th anniversary, this award celebrates women leading in disruptive or emerging technologies, turning bold ideas into transformative solutions.

5. Champion of the Year
Exclusive to WCT sponsoring partner leaders, this award recognises those championing WCT’s cause and advancing women within their organizations.

6. Mentor of the Year
Honours exceptional mentors from WCT programs — including Pods and career accelerators — who guide and develop women leaders through insight, encouragement, and dedication.

7. Rising Star of the Year
Open to WCT program alumni, this award celebrates emerging leaders making a meaningful impact early in their careers and shaping the future of leadership in Canada’s digital economy.

8. Regional Leader of the Year
Recognizes outstanding volunteer leaders across WCT chapters in Canada whose advocacy, mentorship, and dedication strengthen local networks and empower women in the digital economy.

Photo: WCT Website

Why Attend

The WCT Awards Gala is not just a celebration; it is a networking and learning opportunity. Attendees will connect with influential leaders, rising talent, and organizations dedicated to inclusion, equity, and innovation.

Whether you’re nominating, attending, or sponsoring, the event is a chance to:

  • Celebrate achievements in leadership and diversity

  • Recognize role models shaping Canada’s digital economy

  • Build connections with the country’s top business and tech leaders

How to Participate

  • Submit Nominations: Here

  • Buy Tickets & Tables: Here

  • Explore Sponsorship Packages: Here

Celebrate the women, allies, and organizations who give to gain in leadership. Together, we can continue to create a future where women thrive across Canada’s technology and communications sectors.

General enquiries: info@wct-fct.com

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Sola Oluwole_Access to Capital
In Career Gems By

Funding Masterclass with Sola Oluwole (Replay)

Many women-led businesses and initiatives have incredible ideas and impact, yet often struggle to access the funding and support needed to grow. The Women of Rubies Funding Masterclass, facilitated by Sola Oluwole, tackled exactly this challenge, providing actionable strategies, clarity, and tools to help women founders position their work for funding success.

🎥 Replay Available Now

The full masterclass is now available as a replay for just $30. Watch and learn at your own pace, and revisit key insights shared during the session. Access the Replay Here

Inside, we break down:
✔️ What funders actually look for
✔️ How to prepare your business for funding
✔️ Common mistakes that block access
✔️ Practical steps you can apply immediately

Optional Add-On: Spotlight Feature

For those interested in amplifying their work even further, selected participants will be featured on the Women of Rubies platform. Share your bio, photo, and social links when you get the replay to be considered for this exclusive visibility opportunity. Send to – Info@womenofrubies.com

Take the step today to grow your impact, gain clarity on funding, and expand your visibility.

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Cynthia Mwangi
In Inspiration By

Cynthia Mwangi Is Redefining Strategic Communications Across Media, Brands, Public Influence

In an era where visibility, trust, and narrative control define brand success, Cynthia Mwangi stands out as a force shaping how stories are told, received, and sustained across Africa’s media landscape.

A multifaceted PR, Marketing, and Communications expert, Cynthia brings nearly two decades of experience spanning broadcast journalism, digital marketing, inbound strategy, and high-impact communications. Her career reflects not only longevity, but evolution, adapting with intention as media, audiences, and platforms continue to shift.

Leading Brand Strategy in Broadcast Media

Cynthia currently serves as Brand Manager at Hot 96 and Deputy Radio Digital Manager at Royal Media Services Ltd, Kenya’s leading media house. In this role, she operates at the intersection of content, operations, revenue, and digital growth.

Her responsibilities include overseeing programming and station operations, driving revenue generation, and leading the development and execution of station-specific digital and social media strategies. Through her leadership, Cynthia ensures brand consistency, relevance, and audience engagement across both traditional broadcast and digital platforms.

Her work reflects a deep understanding that modern media success is no longer siloed,it requires cohesion between on-air storytelling, online engagement, and measurable business outcomes.

Cynthia Mwangi

Building Brands With Intention Through Cyn Communications

Beyond broadcast, Cynthia is the founder of Cyn Communications, a strategic communications firm dedicated to elevating brand reputation and driving meaningful engagement.

Through her consultancy, she partners with organizations, public figures, and institutions to design and execute innovative communications strategies that align visibility with purpose. Her expertise spans:

  • Media relations and brand positioning

  • Political campaign communications management

  • Crisis communications and reputation management

  • Social media strategy and execution

What sets Cynthia apart is her ability to navigate both traditional and digital channels, using each strategically to amplify reach while maintaining message integrity.

Recognition Rooted in Impact

In 2024, Cynthia Mwangi was recognized as one of the Top Women in PR by the Public Relations Society of Kenya (PRSK), an acknowledgment that reflects not just professional excellence, but her influence in shaping ethical, effective, and future-forward communications.

Her work demonstrates that strong storytelling is not about noise, but about clarity, strategy, and trust.

A Woman of Rubies

As a Woman of Rubies, Cynthia Mwangi represents leadership grounded in expertise, adaptability, and service. Her career is a reminder that communications is not just about visibility, it’s about shaping narratives that move industries, influence public perception, and create lasting impact.

Through media, strategy, and mentorship, Cynthia continues to redefine what it means to lead with purpose in an ever-evolving communications landscape.

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Black Canadian Creators
In Inspiration By

Sherley Joseph: Building Space, Story for Black Canadian Creators

Sherley Joseph is a Canadian podcaster, media producer, and community builder whose work has helped shape the landscape of Black Canadian storytelling for more than a decade. Through audio, publishing, and community-led platforms, she has consistently centred culture, identity, and lived experience, creating space for voices that are too often overlooked.

With over 10 years of experience in audio storytelling and digital media, Sherley is best known as the creator and co-host of The Sherley and Clove Podcast. What began as a conversation-driven platform has grown into a cultural archive of more than 800 episodes, exploring everyday life, Black identity, creativity, and the nuances of lived experience through honest dialogue.

Building Black Canadian Creators

Over the past 3–4 years, Sherley has expanded her impact through Black Canadian Creators, a national media platform and community dedicated to spotlighting Black Canadian creatives, independent media, and cultural storytelling. The platform serves as both a visibility engine and a connector, linking creators to opportunities, resources, and pathways for sustainable growth.

Through publishing, podcasting, events, and strategic partnerships, Black Canadian Creators has become a trusted space where stories are amplified with intention, care, and cultural context. At its core is Sherley’s belief that creators deserve not only exposure, but ownership, agency, and longevity in their work.

Amplifying Northern Voices in Podcasting

Sherley is also the founder of BlkPodNews: Northern Voices, a platform committed to amplifying podcasting and independent audio storytelling across Canada. By highlighting creators and stories from across the country, BlkPodNews challenges dominant narratives and expands what Canadian media looks and sounds like.

Her work in audio storytelling extends into live spaces as well. Sherley serves as a co-organizer and curator of The Soundwave Summit, a national conference focused on podcasting, community building, and creative entrepreneurship. The summit brings together storytellers, producers, and media professionals to learn, connect, and build together.

Recognition and Impact

In 2024, Sherley was selected as one of 20 independent digital newsrooms for the CJF Digital Catalyst: Mentorship for Independent News, as part of the inaugural cohort of the CJF NextGen Creator-Journalists program. The recognition reflects her long-standing commitment to independent media, ethical storytelling, and community-centred journalism.

Black Canadian Creators

A Woman of Rubies

Sherley Joseph embodies what it means to be a Woman of Rubies, leading with consistency, care, and cultural clarity. Her work is rooted in community, driven by purpose, and sustained by a deep respect for the power of story. Through sound, platform-building, and collaboration, she continues to create spaces where Black Canadian voices are heard, valued, and preserved.

As media continues to evolve, Sherley remains committed to building ecosystems, not just platforms, where creators can thrive on their own terms.

Learn more about Sherley’s work on her website and Instagram page

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Black History Month Bundle
In Career Gems By

How to Become a Member of the Women of Rubies Collective Community (RCC)

Visibility doesn’t happen by accident. For many women, it takes intention, the right support system, and a community that believes in their story as much as you do.

That’s exactly why we created the Women of Rubies Collective Community (RCC),  a paid membership designed for women who want consistent visibility, media clarity, and real opportunities, not one-off features.

Why the Rubies Collective Community Exists

Over the years at Women of Rubies, we noticed a recurring question after spotlight features and bootcamps:

“What’s next?”

Women wanted more than a single feature. They wanted:

  • Ongoing visibility

  • Media positioning support

  • Strategy and accountability

  • Access to opportunities and collaborations

RCC was created to bridge that gap, a space where women don’t just get seen once, but are supported to show up confidently all year long.

What Is the Rubies Collective Community (RCC)?

The Rubies Collective Community is a year-long visibility and media support membership for women building brands, businesses, careers, and impact-driven initiatives.

It brings together women who are ready to:

  • Own their story

  • Position themselves for media and speaking opportunities

  • Build credibility and authority

  • Stay visible without burning out

This is not about chasing clout. It’s about intentional visibility that opens doors.

What You Get as an RCC Member

When you join RCC, you receive:

  • One guaranteed Google-optimized spotlight feature on Women of Rubies (live permanently)

  • One private 20-minute media clarity & strategy session with our team

  • Year-long media visibility support across our platforms and communities

  • 25% discount on all Women of Rubies events and bootcamps

  • VIP access to select Women of Rubies and partner-led sessions

  • Access to the Rubies Resource Vault (media pitch templates, brand audit tools, replays, and resources)

  • Private WhatsApp & Telegram communities for high-level networking

  • Digital RCC Member Badge + welcome shoutout

  • Priority access to spotlight opportunities, collaborations, and campaigns

In short, you don’t walk this visibility journey alone.

Who the Rubies Collective Community Is For

RCC is for you if:

  • You’re tired of being excellent in silence

  • You want your work to be seen, shared, and respected

  • You’re building something meaningful and want the right audience to find you

  • You value strategy, community, and alignment over noise

Whether you’re an entrepreneur, creative, coach, nonprofit founder, or professional — your story deserves space.

How to Join the Rubies Collective Community

Joining RCC is simple:

  1. Visit www.womenofrubies.com/rcc

  2. Choose your Annual Membership

  3. Complete your registration and payment

  4. Receive your welcome email, intake form, and onboarding details

  5. Begin your visibility journey with us

Once you’re in, we guide you every step of the way.

Why Now?

Opportunities don’t always come when we feel “ready.” They come when we decide to show up.

If 2026 is the year you stop hiding, stop shrinking, and start positioning yourself intentionally, RCC was built for you.

Your story matters.
Your voice matters.
And visibility, when done right, can change everything.

👉 Join the Rubies Collective Community today: www.womenofrubies.com/rcc

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Esther Ojo_Duura Fits
In Inspiration By

Esther Ojo Launches DUURA, Premium Medical Apparel Brand Redefining Performance in Healthcare

Esther Ojo, a Canada-based registered nurse, cultural entrepreneur, and community wellness advocate, has officially launched DUURA, a premium medical and professional apparel brand designed for individuals who spend long hours on their feet, working under pressure and constantly in motion.

Built at the intersection of design, technology, and function, DUURA was created to meet the real-world demands of healthcare professionals and performance-driven individuals who require more from what they wear, without compromising comfort, structure, or style.

At the core of the brand is Motion Engine™, DUURA’s proprietary performance system that guides how each garment is shaped, how fabrics stretch and recover, and how long-lasting comfort is maintained through extended shifts and high-demand environments. Every seam, fabric choice, and silhouette is intentional, engineered to support movement, confidence, and endurance.

“DUURA was born from my lived experience in healthcare,” says Ojo.
“I know what it feels like to work long, demanding shifts while constantly moving. I wanted to build apparel that truly supports the body, not just aesthetically, but functionally and sustainably.”

Unlike trend-driven fashion labels, DUURA is built on systems, not seasons. The brand focuses on longevity and performance, creating garments that adapt to stress, movement, and real-world use while maintaining structure over time.

Introducing DUURAFIT

DUURA’s flagship performance collection, DUURAFIT, is designed for high-demand environments where mobility, durability, and function are essential. Powered by the Motion Engine™ Performance System, the collection features ergonomic patterning, technical fabrics, and functional design details engineered to support full-range movement throughout long and demanding shifts.

The DUURAFIT collection is built to perform under pressure — without sacrificing comfort or form.

A Founder Rooted in Purpose and Community

Beyond her career in nursing, Esther Ojo is the founder of Teoafrocarib Market, a cultural store that celebrates African and Caribbean culinary traditions while serving as a hub of identity and belonging for immigrant communities. Her work consistently reflects a deep commitment to service, culture, and community empowerment.

“DUURA represents care in motion,” Ojo adds.
“It’s a reflection of my belief that the people who give so much of themselves deserve apparel that supports them at every step.”

A true Woman of Rubies, Esther Ojo continues to lead with compassion, excellence, and purpose. With the launch of DUURA, she introduces a new standard in performance apparel, one that honours the resilience and dedication of professionals who show up every day under pressure.

Learn more about Duura here

Follow Duura on Instagram here 

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Funding Masterclass
In Career Gems By

Grants for Women Entrepreneurs in Canada: Funding Opportunities to Apply for in 2026

Access to funding remains one of the biggest challenges facing women entrepreneurs in Canada. While talent, innovation, and ambition are not in short supply, knowing where to find funding and how to apply strategically can make the difference between survival and sustainable growth. Many founders miss out not because their businesses lack potential, but because they’re unsure how to position their story, financials, and strategy in a way funders understand.

To support women navigating this process, Women of Rubies is hosting a Funding Masterclass focused on helping women entrepreneurs prepare for grants and other financial opportunities. The session will be facilitated by Sola Oluwole, an experienced entrepreneur and development finance specialist who has supported women founders in navigating funding readiness and access to capital.

As we step into 2026, several grants and funding opportunities for women-owned businesses are currently open or accepting rolling applications. Below is a curated list of funding options women entrepreneurs should explore, whether you’re just getting started or ready to scale.

Her Agenda Breakthrough Grant 

The Her Agenda Breakthrough Grant is a $5,000 grant designed to support women entrepreneurs who are actively building and scaling their businesses.

  • Grant amount: $5,000

  • Who can apply: Women entrepreneurs with an existing business

  • Requirements: Applicants must be subscribed to the Her Agenda newsletter

This grant is ideal for founders who are beyond the idea stage and need funding to unlock their next phase of growth,  whether for marketing, operations, or product development.

Amber Grant for Women (Rolling Monthly Grant)

The Amber Grant is one of the most accessible funding opportunities for women-owned businesses in Canada and the U.S.

  • Grant amount: $10,000 awarded every month

  • Additional opportunity: Monthly winners are eligible for a $50,000 annual grant

  • Who can apply: Women-owned businesses (minimum 50% ownership)

  • Deadline: Rolling — apply before the end of each month

Because this grant runs monthly, it’s a strong option for women entrepreneurs who may not be selected the first time but want to apply consistently throughout the year.

Visa “She’s Next” Grant Program 

Visa’s She’s Next Grant Program supports women entrepreneurs with funding and mentorship. In Canada, the program is delivered in partnership with York University’s YSpace.

  • Grant amount: $10,000 CAD

  • Additional support: 4-month mentorship and business acceleration program

Eligibility includes:

  • Women-owned businesses (at least 50%)

  • Operating in Canada

  • Minimum revenue threshold applies

This program is well-suited for founders who want both capital and strategic guidance to strengthen their business in 2026.

Zensurance Small Business Grant

The Zensurance Small Business Grant is a $25,000 funding opportunity for Canadian small businesses, including women-led and women-owned ventures that are actively operating and registered in Canada (though applicants from Quebec, Yukon, Nunavut, and the Northwest Territories are generally excluded from eligibility). To participate, businesses must complete an online application, provide a brief explanation of how they would use the funds, and follow specific participation steps outlined by Zensurance. A shortlist of finalists is selected, and the grant winner will receive $25,000 in funding, with additional smaller grants awarded to runner-ups.

  • Grant amount: $25,000

  • Who can apply: Canadian small business owners (operating, registered, and with annual revenue within eligibility criteria)

  • What’s required: Complete application, compelling business story, and participation steps (such as following Zensurance’s social channels)

  • Status: Application currently open for the most recent cycle (with winner to be announced January 27, 2026)

This grant can be a significant boost for small business operations, marketing, equipment investments, or scaling initiatives, and is a great opportunity to share with your audience in addition to the women-focused funding options above.

Government of Canada Funding for Women Entrepreneurs

Through the Women Entrepreneurship Strategy (WES), the Government of Canada continues to invest in women-led businesses across the country. While not all opportunities are direct grants, funding streams include:

  • Non-repayable grants

  • Micro-loans and growth loans

  • Capacity-building and ecosystem programs

  • Sector-specific and regional funding opportunities

Application periods vary depending on the delivery organization, so founders are encouraged to check federal and regional partners regularly for new intakes.

These programs are particularly valuable for women entrepreneurs seeking long-term growth support, financial readiness, and credibility.

Preparing to Win Funding in 2026

Accessing funding is not only about finding the right opportunity,  it’s about preparation. Understanding what funders look for, how to communicate your impact, and how to present your financial readiness can significantly improve your chances of success.

That’s why our Funding Masterclass is designed to help women entrepreneurs move from uncertainty to clarity, and from preparation to opportunity.

funding masterclass

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