In Career Gems February 17, 2026 By Women of Rubies

Meet the Coaches for the Women of Rubies Media Pitch Challenge 2026

In celebration of Black History Month, Women of Rubies is hosting the Media Pitch Challenge, a visibility-focused initiative spotlighting women whose work deserves greater recognition. This challenge creates intentional space for women to confidently share their stories, articulate their impact, and position themselves for meaningful media exposure.

Ahead of the live virtual event on February 28th, 2026, all registered participants will receive structured guidance and direct access to expert coaches who will host a live group pitch session to prepare them for the challenge.

Esther Ijewere – Award-Winning Media Strategist & Founder, Women of Rubies

Esther Ijewere is an award-winning media strategist, coach, and Founder of Women of Rubies, a global platform and community of over 200,000 women dedicated to amplifying female voices. She has been a columnist with The Guardian Newspaper for 10 years and facilitates workshops for managers and emerging leaders, helping them sharpen communication, visibility, and leadership skills.

Through strategic storytelling, editorial features, and impact-driven initiatives, Esther has supported thousands of female entrepreneurs in gaining credibility, recognition, and growth opportunities.

During the pre-challenge coaching session, she will guide participants on refining their message, strengthening their positioning, and understanding what makes a pitch compelling within competitive media spaces.

Dr. Oluwanifemi Fagbohun – Business Growth Strategist & Founder, Montreal Vendors

Dr. Fagbohun is a dynamic entrepreneur, business growth strategist, and coach dedicated to helping founders scale strategically. As the Founder of Montreal Vendors, she supports over 17,000 entrepreneurs across Canada through visibility, strategic growth opportunities, and advocacy for inclusion.

In 2026, history was made at Montreal City Hall as Dr. Oluwanifemi “Niffy” Fagbohun signed the Canadian Historic Golden Book as a laureate during Mois de l’Histoire des Noirs (Black History Month). Recognized alongside the Mayor of Montreal and directors of the Round Table for Black History Month, she became the first Nigerian in Montreal, Quebec, to receive this prestigious honor, cementing her place in history while celebrating Black excellence and cultural legacy.

She is also the force behind Niffy Signature and Niffy Wellness Foundation, championing empowerment rooted in sustainability and impact. In the live group pitch session, she will help participants align media exposure with long-term business growth and brand authority.

Wendy Nwajiufor – Founder, WinTech & Digital Influence Coach

Wendy Nwajiufor, fondly known as Chylove, is a remarkable force in today’s digital age, where technology and innovation are key drivers of change. She is a visionary entrepreneur, successful YouTuber, Executive Director, and coach whose influence extends across the globe. Her journey is one of passion, dedication, and a relentless drive to empower others, especially women in the tech industry.

Her YouTube channel, which boasts over 50,000 subscribers, began as a platform to share unique and delicious meal recipes inspired by her Nigerian heritage and immigrant experience in Canada. Today, it has grown into a community where people from all walks of life find educational, inspirational, and practical content.

As part of the Media Pitch Challenge preparation, Wendy will guide participants on confident delivery, digital storytelling, and leveraging online platforms to amplify their voice and visibility.

Media Pitch Challenge Judges — Cynthia Mwangi, Hosna Kadary, Sherley Josepth ( Judges, Media Pitch Challenge 2026)

On the day of the event, participants will have the opportunity to pitch directly to our distinguished panel of judges, gaining real-time feedback and exposure within a visibility-focused ecosystem.

What Participants Will Receive

All registered participants will gain access to practical tools and guided support designed to ensure they pitch with clarity and confidence:

Media Pitch Workbook – A structured guide to clarify your story, message, and impact.
Live Group Pitch Coaching Session – Direct access to the coaches for guidance on pitching fundamentals and visibility best practices.
Exposure to Industry Judges & Media Partners – Pitches reviewed within a curated visibility-focused ecosystem.
Certificate of Participation from Women of Rubies – Official recognition of participation in the Media Pitch Challenge.

How the Women of Rubies Media Pitch Challenge Works

Register – Secure your spot via womenofrubies.com/mediapitch and receive confirmation with next steps.
Create Your Pitch – Record a 2–3 minute video introducing who you are, what you do, and why your story deserves media visibility.
Submit Your Video – Send your pitch and bio to pitch@womenofrubies.com
Get Shortlisted – A select group of standout pitches will be invited to present live.
Pitch Live & Get Feedback – Receive real-time feedback from media and industry experts.
Winner Selected – The winner receives a premium media visibility package featuring Women of Rubies, The Guardian, Canada News Journal, podcasts, and strategic amplification across partner platforms.

In Inspiration February 18, 2026 By Esther Ijewere

Dr. Rita Orji Joins United Nations Independent Scientific Panel on Artificial Intelligence

Nigerian‑Canadian computer scientist Dr. Rita Orji has been appointed as one of 40 global experts to the inaugural United Nations Independent International Scientific Panel on Artificial Intelligence. This landmark panel, the first of its kind, is tasked with providing independent scientific assessments on how AI is shaping societies, economies, and daily life around the world.

Dr. Orji was selected from a highly competitive pool of over 2,600 applicants from more than 140 countries. She is the only Nigerian and one of just two Canadians on the panel, marking a significant milestone for global representation in AI governance.

Leading Research in Human-Centred AI

Dr. Orji is a Professor of Computer Science at Dalhousie University and directs the Persuasive Computing Lab. Her work focuses on designing AI and digital technologies that are human-centered, ethical, and equitable. She develops systems that encourage behavior change and improve well-being, bridging technology and human behavior in innovative ways. Her research spans human-computer interaction, adaptive systems, persuasive technology, and digital interventions that have practical applications in health, education, and social impact.

Recognition and Achievements

Over the course of her career, Dr. Orji has authored hundreds of peer-reviewed publications and received millions of dollars in competitive research funding. She has been recognized among the world’s top two percent of scientists and has received prestigious awards, including Canada’s Arthur B. McDonald Fellowship for early-career research excellence. She has also been named one of Canada’s Most Powerful Women in STEM and recognized among the Top African Women in STEM, reflecting her influence both nationally and internationally.

Her pioneering research has consistently highlighted the importance of equity, diversity, and inclusion in technology. By designing AI systems that prioritize access and ethical engagement, Dr. Orji has established herself as a leader in shaping not just technological innovation but the social impact of AI globally.

Impact Beyond Academia

In addition to her research, Dr. Orji co-founded TechForward Impact, a platform dedicated to advancing ethical and inclusive AI. The initiative cultivates talent pipelines for underrepresented communities, promotes global collaboration on AI safety, and provides mentorship and education for the next generation of technology leaders. Through her work, she ensures that AI development benefits all communities equitably and responsibly.

Her appointment to the United Nations panel underscores her role as a leading voice in AI governance. As part of this global advisory body, Dr. Orji will provide evidence-based guidance to policymakers, advocate for inclusive technological development, and help shape international strategies for AI deployment that prioritize human rights, safety, and societal well-being.

Shaping the Future of AI

Dr. Rita Orji’s appointment is a milestone not only for her career but also for representation in science and technology. Her work exemplifies the potential of AI to transform lives responsibly while emphasizing fairness and inclusivity. As artificial intelligence continues to influence every aspect of human life, voices like Dr. Orji’s are essential in ensuring that technological progress is both innovative and equitable.

With her extensive research, global impact, and dedication to mentoring the next generation, Dr. Orji stands at the forefront of the international AI conversation, helping to ensure that advancements in technology create meaningful opportunities for people worldwide.

In Inspiration February 15, 2026 By Women of Rubies

Jully Black: Canada’s Queen of R&B and a Cultural Force Beyond Music

Born in Toronto to Jamaican immigrants and raised Pentecostal in the Jane and Finch neighbourhood, Jully Black’s story is rooted in faith, culture, and resilience. Exposed to music at an early age, her undeniable talent led to her discovery by Warner-Chappell Music at just 19 years old.

She later joined the Hip Hop collective The Circle alongside artists such as Kardinal Offishall and Tara Chase, a formative moment that would shape her sound and presence in Canada’s music scene.

Earning the title “Canada’s Queen of R&B,” Jully Black has released four studio albums and collaborated with global artists including Nas, Destiny’s Child, and the Black Eyed Peas. Her contributions to music earned her a Juno Award in 1997, followed by numerous nominations throughout her career, cementing her as one of Canada’s most respected vocalists.

But Jully’s influence extends far beyond music.

In 2008, she hosted the Canadian Radio Music Awards and later became a celebrity reporter for CTV’s entertainment program Etalk. In 2021, her decades-long impact was recognized with an induction into Canada’s Walk of Fame, a defining milestone in her legacy.

In 2023, Jully Black made national and international headlines during her performance of the Canadian national anthem at the NBA All-Star Game. By changing the lyrics to “our home on native land,” she sparked powerful conversations about truth, reconciliation, and Indigenous recognition, a moment that led to her being honoured by the Assembly of First Nations.

Her artistry also shines on stage and screen. From Da Kink in my Hair (both stage and television) to the critically acclaimed stage production of Caroline, Or Change, Jully has proven her range as a performer. Her theatrical work earned her both the Toronto Theater Critics Award for Best Lead Performance and the Dora Mavor Moore Award.

Beyond performance, Jully Black is a committed social activist. In 2018, she launched 100 Strong and Sexy, a wellness membership program focused on women’s physical and mental health. In 2022, she founded the Jully Black Family Foundation in honour of her late mother, Agatha Gordon, supporting the education of young women in Ontario.

Jully Black represents more than musical excellence; she embodies courage, culture, and community leadership. Her voice has not only shaped Canadian sound but continues to influence national conversations around identity, equity, and empowerment.

Her legacy is still being written boldly.

In Career Gems February 15, 2026 By Women of Rubies

Meet the Esteemed Judges of the Women of Rubies Media Pitch Challenge 2026

The Women of Rubies Media Pitch Challenge brings together an exceptional panel of leaders shaping media, finance, entrepreneurship, and storytelling across Canada and Africa.

This year’s judges are accomplished changemakers whose work spans financial inclusion, broadcast media, brand strategy, podcasting, policy advisory, and global community building. Their collective experience ensures that participants receive expert insight, meaningful feedback, and powerful visibility.

If you are a founder, creative, or changemaker looking to elevate your voice, this is the room you want to be in.

Hosna R. Kadary

National Market Leader, Zero Barriers to Business, BMO

With over 20 years of experience in financial services, Hosna R. Kadary is a nationally respected leader advancing equity and access to capital across Canada.

As National Market Leader for Zero Barriers to Business at BMO, she works at the intersection of financial empowerment, inclusion, and entrepreneurship. A Woman of Merit Award recipient, Hosna is dedicated to removing systemic barriers and expanding access to mentorship, funding, and business opportunities for underrepresented founders.

Her leadership extends to the Advisory Council of the Niffy Wellness Foundation, where she champions financial literacy, economic confidence, and sustainable growth for girls and women.

Hosna brings a critical lens to the Media Pitch Challenge:
How do founders position themselves for funding?
How do they communicate impact with clarity?
How do they build scalable, sustainable businesses?

Sherley Joseph

Founder, Black Canadian Creators | Podcaster | Media Producer

Sherley Joseph has spent more than a decade shaping Black Canadian storytelling through podcasting, publishing, and community-driven media platforms.

As co-host of The Sherley and Clove Podcast, she has built a cultural archive of over 800 episodes centered on identity, lived experience, and creative expression. Through Black Canadian Creators, she has created a national platform dedicated to amplifying Black creatives, independent media, and digital storytelling.

Sherley is also the founder of BlkPodNews: Northern Voices and co-organizer of The Soundwave Summit, advancing independent podcasting and media ownership across Canada.

Her lens as a media builder and community connector ensures that pitches are evaluated not just for visibility, but for cultural resonance, authenticity, and long-term narrative power.

Cynthia Mwangi

Brand Manager, Hot 96 | Founder, Cyn Communications | PR & Media Strategist

Cynthia Mwangi is a leading PR, Marketing, and Communications expert with nearly two decades of experience across broadcast journalism, brand management, and digital strategy.

Currently serving as Brand Manager at Hot 96 and Deputy Radio Digital Manager at Royal Media Services Ltd in Kenya, Cynthia operates at the intersection of content, revenue, operations, and digital growth. She understands how modern media integrates storytelling, audience engagement, and measurable business outcomes.

Through her firm, Cyn Communications, she supports organizations and public figures with media relations, political communications, crisis management, and brand positioning.

Cynthia brings strategic insight into what makes a pitch media-ready, compelling, and newsworthy in today’s competitive communications landscape.

Why This Judging Panel Matters

The Women of Rubies Media Pitch Challenge is more than a pitch competition. It is a visibility platform designed to equip women founders, creatives, nonprofit leaders, and changemakers with:

Media positioning skills
Strategic storytelling clarity
Confidence in communicating impact
Access to influential leaders across finance, media, and entrepreneurship

Our judges represent finance, global business, podcasting, communications, policy, and brand strategy. Their feedback goes beyond surface-level advice. It reflects real-world experience in scaling brands, securing funding, building audiences, and shaping narratives.

A Note from Esther Ijewere, Founder of Women of Rubies

At Women of Rubies, we believe visibility is not vanity. It is access. It is opportunity. It is leverage.

The Media Pitch Challenge was created to help women articulate the value of their work with clarity and confidence. Too many brilliant founders are building quietly without the platforms, media exposure, or strategic feedback they need to scale.

Bringing together leaders like Hosna R. Kadary, Dr. Oluwanifemi Fagbohun, Sherley Joseph, and Cynthia Mwangi reflects our commitment to excellence. These are women who understand capital, storytelling, governance, brand positioning, and systems change. Their presence signals that women’s stories deserve serious rooms and serious decision-makers.

This challenge is about more than pitching. It is about helping women own their narrative, refine their voice, and step into greater visibility with intention.

About the Women of Rubies Media Pitch Challenge

The Media Pitch Challenge is an annual initiative by Women of Rubies designed to amplify women’s voices during Black History Month and beyond.

Participants submit a 2-minute video pitch, receive coaching resources, and present live before an expert panel. The initiative provides:

Media visibility and digital spotlight features
A structured pitch coaching session
A Media Pitch Workbook
Access to industry leaders
Post-event exposure across Women of Rubies platforms

The challenge exists for women founders, creatives, nonprofit leaders, and changemakers ready to refine their story and expand their reach.

Register for the Media Pitch Challenge

If you are building something meaningful and want your story to be seen, heard, and supported, this platform was created for you. Register here: womenofrubies.com/mediapitch

Join us on February 28 and step into a room designed for clarity, confidence, and visibility.

In Inspiration February 13, 2026 By Esther Ijewere

Dr. Oluwanifemi “Niffy” Fagbohun Makes History as 2026 Black History Month Laureate in Montreal

In 2026, history was made at Montreal City Hall as Dr. Oluwanifemi “Niffy” Fagbohun signed the Canadian Historic Golden Book as a laureate during Mois de l’Histoire des Noirs (Black History Month). Recognized alongside the Mayor of Montreal and directors of the Round Table for Black History Month, she became the first Nigerian in Montreal, Quebec, to receive this prestigious honor, cementing her place in history while celebrating Black excellence and cultural legacy.

This recognition is a testament to Dr. Fagbohun’s decades-long dedication to empowering women, uplifting entrepreneurs, and championing inclusive communities. She is a multi-award-winning entrepreneur, bestselling author, internationally trained Chemical and Polymer Engineer, brand strategist, and dynamic speaker. Over the past 20 years, she has blended innovation, beauty, and social impact to create safe spaces where women can thrive in business and wellness. Through her work, she has empowered over 15,000 individuals globally and leads a worldwide community of more than 40,000 beauty enthusiasts.

As the Founder of Montreal Vendors, a business growth hub, Dr. Fagbohun supports over 17,000 entrepreneurs across Canada, providing visibility, strategic growth opportunities, and advocacy for inclusion. Through her vegan and cruelty-free beauty brand, Niffy Signature, and her Niffy Wellness Foundation (@niffywellnessfoundation), she redefines beauty through health, sustainability, and empowerment.

Her work has earned her a place among the Forbes Universal Women Network, leadership boards, and global mentorship programs, including the Gemstar Circle of Excellence Scholarship Program for Black youth in Montreal. Featured internationally by media outlets like CityNews Montreal, Ticker News Australia, and The Guardian, Dr. Fagbohun continues to shape global conversations around leadership, cultural pride, and entrepreneurship.

A Historic Recognition at Montreal City Hall

In 2026, history was made as Dr. Fagbohun signed the Canadian Historic Golden Book as a laureate during Mois de l’Histoire des Noirs (Black History Month) at Montreal City Hall. Recognized alongside the Mayor of Montreal and directors of the Round Table for Black History Month, this milestone marks both a personal achievement and a collective victory for representation, excellence, and community impact.

A First for Nigerian Representation in Quebec

In the 35-year history of Montreal’s Black History Month, which honors 12 laureates annually, Dr. Fagbohun became the first Nigerian in Montreal, Quebec, to receive this prestigious recognition. Her accomplishment underscores the power of representation and highlights the importance of visibility in shaping inclusive narratives.

Empowering Through Entrepreneurship and Leadership

Dr. Fagbohun’s work extends far beyond personal achievements. As the Founder and Director of Montreal Vendors, she provides Canadian entrepreneurs with visibility, mentorship, and strategic growth opportunities. Through Niffy Signature, she promotes safe and informed beauty practices globally, while her Niffy Wellness Foundation serves girls aged 10 and above, as well as women across Montreal, focusing on wellness education, confidence-building, and empowerment initiatives.

Her influence spans public speaking, authorship, mentorship, and cultural advocacy. Proudly rooted in her Ijebu heritage, she champions cultural relevance while shaping global conversations around leadership, representation, and diversity.

A Global Voice and Community Champion

Dr. Fagbohun’s work has been featured by CityNews Montreal, Ticker News Australia, and The Guardian, among others. Her recognition as a 2026 Black History Month Laureate affirms her dedication to empowering women, supporting entrepreneurs, and elevating Black excellence across Canada and beyond. She also serves as a Doctoral Fellow at the Global Institute of Leadership and Development and mentors young people, including Black youth in Montreal, through the Gemstar Circle of Excellence Scholarship Program.

Celebrating Black Excellence and Cultural Legacy

Black History Month is a time to reflect on resilience, celebrate achievements, and recommit to building equity for future generations. For Dr. Fagbohun, this recognition is not just personal, it is a testament to community-driven leadership, cultural pride, and the transformative power of consistent effort.

This milestone is dedicated to the supporters, collaborators, mentees, and global audiences who believe in her vision. It is a celebration of collective advancement, cultural representation, and the enduring impact of Black excellence in Canada and worldwide.

Looking Ahead

As we honor the 2026 laureates of Mois de l’Histoire des Noirs, Dr. Oluwanifemi “Niffy” Fagbohun’s journey serves as a beacon of inspiration, reminding us that entrepreneurship, wellness, and community impact can coexist to create lasting change. Her story continues to inspire a new generation of leaders, innovators, and changemakers committed to leaving a mark on the world.

Congratulations to Dr. Oluwanifemi “Niffy” Fagbohun on this historic achievement.

In Career Gems February 12, 2026 By Esther Ijewere

Hosna Kadary: Advancing Financial Equity and Access to Capital for Women Entrepreneurs in Canada

In a business landscape where access to capital remains one of the biggest barriers for underrepresented founders, leaders like Hosna R. Kadary are changing the narrative.

With over 20 years of experience in financial services, Hosna serves as the National Market Leader for Zero Barriers to Business at BMO, where she leads initiatives designed to expand financial access, mentorship, and opportunity for entrepreneurs across Canada. Her work is rooted in one powerful belief: economic empowerment is foundational to true inclusion.

Leading Zero Barriers to Business at BMO

At BMO, Hosna leads the national strategy for Zero Barriers to Business, a program focused on removing structural obstacles that prevent women, racialized founders, and underrepresented entrepreneurs from accessing capital and scaling their ventures.

Her leadership goes beyond traditional banking. It integrates financial literacy, mentorship, community partnerships, and ecosystem collaboration to create real pathways for sustainable business growth.

Through her work, countless founders have gained access to the tools, capital, and networks required to move from idea to scale.

A Recognized Leader in Financial Empowerment

Hosna is a recipient of the Woman of Merit Award, recognized for her commitment to equity, inclusion, and economic empowerment. She is widely respected for her visionary leadership in financial advocacy and mentorship.

Her influence extends beyond the financial sector. She serves on the Advisory Council of the Niffy Wellness Foundation, where she champions economic confidence and financial literacy for girls and women. Her approach recognizes that wellness is multidimensional and that economic independence plays a critical role in long-term stability and dignity.

Championing Access to Capital for Women and Racialized Entrepreneurs

Access to funding remains one of the most significant challenges for women founders and racialized business owners in Canada. Hosna’s work directly addresses this gap.

By building bridges between financial institutions and communities, she helps create opportunities that are not only inclusive but sustainable. Her leadership ensures that entrepreneurs are not just given capital, but also education, mentorship, and ecosystem support.

This systems-level approach aligns closely with the mission of Women of Rubies to amplify women’s stories and provide strategic visibility platforms that help founders grow.

Building a Future Without Barriers

Hosna’s career reflects a broader shift in how financial institutions engage with underrepresented entrepreneurs. By centering equity and opportunity, she is helping redefine what inclusive banking and financial leadership look like in Canada. Her work demonstrates that when systems evolve, communities rise.

In Editor's Choice February 7, 2026 By Women of Rubies

How Women of Rubies Amplifies Women Through Editorial Features

For many women doing impactful work, the challenge isn’t a lack of excellence; it’s a lack of exposure. At Women of Rubies, we believe stories are powerful tools for change, credibility, and connection. That belief shapes how we design our editorial features: intentionally, thoughtfully, and with long-term impact in mind.

Our platform exists to amplify women-led stories, spotlight leadership, and create meaningful visibility opportunities, not just momentary attention.

Below is a breakdown of our editorial offerings and how we support women through storytelling.

Our Editorial Features at Women of Rubies

Each feature is designed to meet women where they are in their journey, from emerging voices to established leaders.

Woman of the Week (Top Tier Editorial Feature)

Woman of the Week is our highest editorial offering and most in-depth spotlight. This feature is crafted for women whose work, leadership, or advocacy deserves deeper storytelling and sustained visibility. It goes beyond a highlight; it tells the why, the impact, and the journey.

Woman of the Week features include:

A long-form editorial spotlight
Strategic storytelling that positions the featured woman as a thought leader
Promotion across our platforms
Evergreen visibility through our website and archives

This feature is intentionally limited to preserve quality, depth, and editorial integrity.

Woman in the News

Woman in the News highlights timely achievements, announcements, milestones, and career moments.

This feature is ideal for women who:

Are launching a project, initiative, or campaign
Have recently received recognition
Want to share newsworthy updates with a wider audience

It offers concise visibility while maintaining editorial credibility.

Women Who Inspire

This feature celebrates women whose stories spark motivation, resilience, and reflection.

Women Who Inspire focuses on:

Personal journeys
Purpose-driven work
Community impact
Lessons that resonate with other women

It is storytelling rooted in connection and shared experience.

Why Our Editorial Features Matter

Visibility alone is not enough. How a story is told determines how it’s received, remembered, and respected.

Our editorial approach prioritizes:

Narrative clarity
Authentic voice
Context and credibility
Long-term discoverability

By centering women’s stories with intention, we help shift conversations and expand representation across media spaces.

Who Our Editorial Features Are For

Our features are ideal for:

Women founders and entrepreneurs
Advocates and community leaders
Creatives and professionals
Women-led organizations and initiatives
Brands looking to align with women-focused storytelling

If your work centers on impact, leadership, or meaningful change, our platform is designed to support your voice.

How to Be Considered

Editorial features at Women of Rubies are offered on a paid basis, with limited complimentary opportunities extended at our discretion for community impact stories.

To learn more about our editorial features or request our full rate card, email us directly at info@womenofrubies.com. Our team reviews all inquiries carefully to ensure alignment with our mission and editorial values.

Storytelling is not about noise; it’s about presence. At Women of Rubies, we remain committed to amplifying women who are shaping culture, leading change, and redefining what visibility looks like on their own terms.

We look forward to telling more stories that matter.

In Career Gems February 7, 2026 By Women of Rubies

All You Need to Know About the Women of Rubies Media Pitch Challenge

This February, in celebration of Black History Month, Women of Rubies is hosting the Media Pitch Challenge, a Black woman–led visibility and media empowerment initiative designed to amplify the voices, stories, and impact of women founders, creatives, and changemakers.

Building on the success of our Media Visibility Bootcamp, this challenge creates a direct pathway from preparation to exposure. It was designed to address a critical gap: women are doing powerful work, yet many still lack access to the platforms, media opportunities, and decision-makers needed to scale their impact. The Media Pitch Challenge exists to bridge that gap while welcoming more women into a growing ecosystem of visibility, support, and access.

What Is the Women of Rubies Media Pitch Challenge?

The Media Pitch Challenge is a curated visibility opportunity where women are invited to pitch their story, brand, or initiative for media exposure and strategic amplification.

Unlike traditional pitch competitions focused solely on funding, this challenge centers visibility as currency, because being seen creates access to funding, partnerships, credibility, and long-term growth.

Why This Matters, Especially During Black History Month

Black History Month is not only about reflection, but it is also about recognition, representation, and elevation.

This initiative:

Celebrates Black women’s leadership, innovation, and entrepreneurship
Highlights underrepresented voices doing meaningful work
Aligns with broader goals of economic empowerment and inclusion
Creates tangible visibility opportunities, not just conversations

The Media Pitch Challenge positions Black History Month as a moment of action and amplification, not symbolism alone.

How the Media Pitch Challenge Works

The process is intentionally structured to be accessible, fair, and impactful.

Step 1: Registration
Participants register to secure their spot in the challenge.

Step 2: Video Pitch Submission
Each participant submits a 2-minute video pitch sharing:

Who they are
What they do
Why their story or work deserves visibility

Step 3: Review & Shortlisting
All video pitches are reviewed in advance by a panel of media and industry experts.

Step 4: Live Pitch Event
A select group of shortlisted participants pitches live during the virtual event on February 28, 2026 and receives feedback.

Step 5: Winner Selection
One standout pitch is selected to receive a premium media visibility package.

What the Winner Receives

The selected winner will receive a $2500 worth of Premium Media Visibility Package, including:

Feature spotlight on Women of Rubies and other top media platforms like Guardian, Associated Press, Canada News Journal, Business Insider, podcasts, and strategic visibility amplification across partner platforms.

This package is designed to elevate visibility, credibility, and reach, long after the event ends.

Who Should Apply? This challenge is for:

Women founders and entrepreneurs
Creatives and storytellers
NGO leaders and social impact builders
Women-led brands and initiatives
Changemakers ready to be seen

If visibility, credibility, and access are part of your 2026 goals, this opportunity is for you.

Media & Community Partners

This initiative is delivered in collaboration with visibility and community partners, including Montreal Vendors, WinTECH Community, Leading Ladies Connect, Audaz Magazine, Toronto Caribbean Newspaper, and other aligned media and ecosystem platforms committed to advancing women-led stories and impact.

Event Details at a Glance

Event: Women of Rubies Media Pitch Challenge
Date: Saturday, February 28, 2026
Format: Virtual
Theme: Black History Month, Visibility, Leadership & Impact
Registration: womenofrubies.com/mediapitch

The Women of Rubies Media Pitch Challenge is more than a pitch event. It is a visibility accelerator. A platform for stories that matter. And a step toward ensuring that women’s work is not just done, but also seen.

Coaches and Judges to be announced soon!!

In Career Gems February 7, 2026 By Esther Ijewere

How to Pitch Your Story: A Practical Guide for Women Doing Impactful Work

Many women are doing powerful, impactful work, building businesses, leading organizations, creating change, yet remain unseen, not because the work isn’t good enough, but because the story isn’t landing clearly.

Pitching your story is not about bragging or exaggerating. It’s about communicating your impact in a way people understand, remember, and want to support.

If you’ve ever struggled to explain what you do, felt nervous reaching out to media or partners, or wondered why opportunities pass you by, this guide is for you.

What Does It Mean to Pitch Your Story?

A pitch is a short, clear explanation of:

Who you are
What you do
Who you serve
Why your work matters

It can be used for:

Media opportunities
Panels and speaking engagements
Funding and grants
Partnerships and collaborations
Visibility platforms and features

A strong pitch helps others quickly understand your value, without confusion or oversharing.

Why Many Women Struggle With Pitching

Women often:

Over-explain instead of clarifying
Focus on credentials instead of impact
Minimize achievements to avoid sounding “too much”
Assume people already understand their work

The result? Missed opportunities, weak visibility, and stories that get overlooked.

Pitching is not about shrinking yourself. It’s about owning your work with intention.

The 5 Key Elements of a Strong Story Pitch

1. Start With Clarity, Not Background

Avoid long introductions about how you started.
Instead, lead with what you do now and why it matters.

Example:
“I help women-led businesses position their work for media visibility and growth.”

2. Define the Problem You Solve

People connect faster when they understand the problem.

Ask yourself:

What challenge does my audience face?
What gap does my work address?

This gives your story relevance.

3. Highlight Impact, Not Just Activity

Don’t just say what you do, say what changes because of it.

Instead of:
“I run workshops for women entrepreneurs.”

Say:
“I help women entrepreneurs gain the clarity and confidence needed to attract funding and visibility.”

4. Keep It Human and Relatable

Your story should feel grounded, not rehearsed.

You don’t need perfect language; you need authenticity and intention.

5. End With Purpose

Every pitch should have a direction:

An invitation to learn more
A call to collaborate
A reason to follow up

Never end your pitch without a clear next step.

How Long Should Your Pitch Be?

Written pitch: 150–250 words
Video pitch: 1–2 minutes
Live pitch: 60–120 seconds

Shorter is often stronger; clarity beats complexity.

Common Pitching Mistakes to Avoid

Trying to impress instead of connecting
Using too much jargon
Listing every role you’ve ever had
Apologizing for your work
Assuming people already “get it”

Your story deserves intention and structure.

Why Pitching Matters More Than Ever

In today’s digital world, visibility is currency.

Media platforms, funders, and collaborators are not just looking for ideas — they’re looking for clear, confident storytellers who can articulate impact.

If you can pitch your story well, you open doors.

Pitch Your Story with Impact: Join the Media Pitch Challenge

Many women are doing powerful, impactful work, building businesses, leading organizations, creating change, yet remain unseen. Not because the work isn’t good enough, but because the story isn’t landing clearly.

Pitching your story is not about bragging or exaggerating. It’s about communicating your impact in a way people understand, remember, and want to support.

If you’ve ever struggled to explain what you do, felt nervous reaching out to media or partners, or wondered why opportunities pass you by, our Media Pitch Challenge is designed to guide you from preparation to exposure. This initiative gives women founders and creators the tools, feedback, and platform to craft a pitch that opens doors to media features, partnerships, funding, and visibility opportunities.

Through this challenge, you’ll:

Learn to communicate your value clearly and confidently
Connect your story to audiences that matter
Practice pitching in a supportive environment
Gain direct access to media, decision-makers, and collaborators

Your story deserves to be heard. The Media Pitch Challenge is your opportunity to step into visibility and ensure your work is seen, recognized, and celebrated.

Learn more and register for the Media Pitch Challenge →

In Inspiration February 6, 2026 By Esther Ijewere

Amanda Parris Is Redefining Black Storytelling in Canada

Storytelling shapes memory, culture, and power. When Black stories are told with care, context, and intention, they become tools for preservation, resistance, and transformation. Few voices in Canadian media embody this responsibility as thoughtfully and consistently as Amanda Parris.

Amanda Parris is an award-winning Canadian broadcaster, writer, playwright, and cultural curator whose work has helped reshape how Black stories are told and received across Canada. Through journalism, television, theatre, and documentary storytelling, she has created space for Black voices to be heard without dilution or compromise.

A Career Rooted in Culture and Curiosity

Amanda is an arts reporter and producer with the Canadian Broadcasting Corporation (CBC). Over the years, she has hosted and contributed to several CBC platforms, including The Filmmakers, Exhibitionists, From the Vaults, and the CBC Music radio series Marvin’s Room. Her work spans television, radio, digital media, and live cultural conversations, positioning her as one of the most respected cultural commentators in the country.

She also writes Black Light, a weekly column for CBC Arts that explores Black creativity, identity, and cultural expression with depth and insight. In 2016, she co-hosted the Polaris Music Prize ceremony alongside Tom Power, further cementing her role as a trusted voice within Canada’s arts and music landscape.

Storytelling Beyond the Screen

Amanda’s impact extends far beyond broadcasting. In 2017, her debut theatrical play, Other Side of the Game, was staged by Toronto’s Obsidian Theatre and Cahoots Theatre. The play offered a deeply nuanced exploration of Black womanhood, ambition, and identity. After being published in book form, it went on to win the Governor General’s Award for English-language drama in 2019.

Her work continued to evolve across mediums. Other Side of the Game was later adapted into a three-part release for the theatre podcast PlayME in 2021, expanding its reach to new audiences.

Another notable work, The Death News, written by Amanda and directed by the late Charles Officer, is a filmed stage monodrama set in a near-future where premature Black death is treated as inevitable. Commissioned as part of 21 Black Futures, an anthology series for CBC Gem, the piece responds to the question of what the future of Blackness looks like. Inspired by radio death announcements in Grenada, Amanda envisioned the work as a form of resistance to mainstream media’s failure to tell nuanced and humane Black stories.

Education, Advocacy, and Cultural Leadership

Before joining CBC, Amanda co-founded Lost Lyrics alongside Natasha Daniels, an arts education initiative that used theatre, poetry, dance, music, and film to engage youth at risk of dropping out of school. This early work reflects a consistent thread throughout her career: storytelling as a tool for empowerment and social change.

In 2022, Amanda was recognized with the Academy of Canadian Cinema and Television’s Changemaker Award, alongside Kathleen Newman-Bremang and Kayla Grey. She has also received multiple accolades for her work, including recognition for Best Writing in a Web Program for The Death News.

That same commitment to innovation continued with projects such as Revenge of the Black Best Friend, a comedy web series she created in 2022, and the launch of For the Culture with Amanda Parris in 2024. The documentary series profiles pressing issues within Black culture, continuing her mission to center Black voices with honesty and care.

Honouring Her Impact This Black History Month

Women of Rubies celebrates Amanda Parris for her unwavering commitment to authentic storytelling and cultural preservation. Her work reminds us that representation is not just about visibility, but about intention, integrity, and truth.

By centering Black stories across platforms and generations, Amanda Parris continues to redefine what it means to tell stories that matter, stories that endure, and stories that truly belong to the people they represent.

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