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Media Pitch Challenge Finalist
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Meet the Finalists of the Women of Rubies Media Pitch Challenge 2026

The Women of Rubies Media Pitch Challenge 2026 brought together visionary women founders ready to elevate their brands through clarity, confidence, and strategic storytelling.

While Dr. Omo Ogbamola emerged after thoughtful deliberation, every finalist moved her brand forward. Each pitch reflected courage, innovation, and the power of intentional visibility.

Here are the remarkable women who took the stage.

Dr. Omo Ogbamola
Dr. Omo Ogbamola | Founder & CEO, Tripplemos Food Processing Company

Dr. Omo Ogbamola |Founder & CEO, Tripplemos Food Processing Company

Dr. Omo Ogbamola is a Nigerian-born Canadian entrepreneur building a nationally distributed food manufacturing brand producing authentic African spices locally in Canada. Tripplemos Food products are available on Amazon Canada, Walmart Canada Marketplace, and over 20 retail stores, with expansion underway. Her pitch reflected strong operational structure, manufacturing growth potential, and a clear media positioning strategy.

Victori a Ekwenuke
Victoria Ekwenuke, Founder, FASS

Victoria Ekwenuke |Founder & CEO, FASS (For A Short Stay)

Victoria is a hospitality-tech entrepreneur reimagining airport lodging through luxury micro-suites for modern travellers. With over 15 years of global brand management experience at companies including Colgate-Palmolive, Unilever, eBay, and Meta, she brings corporate precision and inclusive innovation into the travel space. Her pitch demonstrated scale, strategy, and strong market positioning. Learn more about her work here

Ejiro Osakede
Life & Transformational Coach | Host, Stretch Street Podcast

Ejiro Osakede |Life & Transformational Coach | Host, Stretch Street Podcast

Widely known as The Energetic EJ, Ejiro is a certified transformational coach dedicated to helping women rediscover abandoned dreams and step into renewed purpose. Her pitch centered on clarity of voice, measurable impact, and long-term community transformation through coaching and media. Learn more about her work here

Julieth Agbo

Julieth Agbo |Founder, A-Aston Technologies & Data for Her

A digital and data inclusion advocate, Julieth equips women and young people with practical digital literacy skills for the future of work. Through her remote business support company and data initiative, she is closing access gaps and building sustainable systems. Her pitch highlighted impact-driven technology with strong scalability. Learn more about her work here 

Oluwabunmi Asaolu_Media Pitch Challenge

Oluwabunmi Asaolu | Founder, Canada CEOs &Hutteywilly Collections

Oluwabunmi is a community builder and digital marketer empowering women and newcomers across Canada to build sustainable, profitable businesses. Through Canada CEOs, she creates visibility, collaboration, and business growth opportunities. Her pitch showcased community-driven entrepreneurship with measurable impact. Learn more abou her work here

Beyond the Pitch: A Room Full of Momentum

The Media Pitch Challenge was not just about winning. It was about positioning.

Each finalist demonstrated:

• Clear brand identity
• Strategic storytelling
• Market awareness
• Growth readiness
• Media potential

This is what happens when women are given both the platform and the preparation. At Women of Rubies, we believe visibility is not accidental — it is intentional, strategic, and transformative.

To our finalists: your courage to step forward has already created momentum. And this is only the beginning.

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Dr. Omo Ogbamola
In Career Gems By

Dr. Omo Ogbamola Wins the Women of Rubies Media Pitch Challenge

At the Women of Rubies Media Pitch Challenge, exceptional women founders took the stage, but it was Dr. Omo Ogbamola (PhD) who emerged as the winner, capturing the room with a compelling blend of structure, storytelling, and scalable impact.

Building a Manufacturing Brand with Global Potential

Dr. Omo Ogbamola is the Founder and CEO of Tripplemos Food Processing Company, a Canadian-based food manufacturing brand producing premium-quality, authentic African spices locally in Canada. Her products are available on Amazon Canada, Walmart Canada Marketplace, over 20 African retail stores, and multiple e-commerce platforms, with continued expansion into broader retail distribution.

As a Nigerian-born Canadian entrepreneur and banking advisor, she brings expertise in banking, agriculture, food safety, and systems integration to the forefront of immigrant-led manufacturing. Currently pursuing a PhD in Business Administration, Dr. Omo is intentional about combining academic depth with practical execution to scale sustainably.

Her mission is clear: preserve African culinary heritage, increase representation for Black-owned brands in mainstream retail, and build long-term economic impact through local production.

Championing Immigrant-Led Businesses and African Culinary Heritage

Dr. Omo Ogbamola is more than an entrepreneur; she is a trailblazer for immigrant-led businesses in Canada. Through Tripplemos Food Processing Company, she is preserving and promoting authentic African culinary traditions while creating economic opportunities for other Black and immigrant founders.

Her work bridges culture and commerce: producing high-quality African spices locally, making them accessible on major retail platforms like Walmart Canada and Amazon, and expanding into over 20 African stores and e-commerce outlets. Beyond sales, Dr. Omo is building representation for Black-owned brands, demonstrating that immigrant-led manufacturing can thrive in mainstream markets while maintaining cultural authenticity.

By combining her professional expertise in banking, food safety, and systems integration with entrepreneurial vision, Dr. Omo continues to scale her business responsibly, creating long-term impact locally and globally.

A Pitch Rooted in Positioning

The Women of Rubies Media Pitch Challenge was designed to go beyond visibility — focusing on clarity, narrative strength, and strategic positioning. Dr. Omo’s pitch reflected exactly that.

Her presentation demonstrated:

  • A clear growth roadmap

  • Strong retail validation

  • A scalable manufacturing model

  • A powerful cultural narrative

It wasn’t just a business pitch. It was a blueprint for expansion.

A Message from Dr. Omo Ogbamola

Following her win, Dr. Omo shared:

Winning the Women of Rubies Media Pitch Challenge is truly an honor. Beyond the recognition, I deeply appreciate the intentional structure, strategic coaching, and clear focus on media positioning. This platform goes beyond visibility, it equips women founders for sustainable growth and impact. I am grateful for the opportunity to represent immigrant-led manufacturing through Tripplemos Food Processing Company and to be part of a community that amplifies women building boldly.

Celebrating Women Who Build Boldly

Dr. Omo’s win represents more than a title. It reflects the power of preparation, strategic storytelling, and strong operational foundations. Her journey highlights what happens when immigrant-led businesses are positioned for mainstream visibility and growth.

At Women of Rubies, we remain committed to amplifying women who are not only building businesses but reshaping industries. Dr. Omo Ogbamola is doing exactly that.

You can find Tripplemos products on Temu Canada, Walmart Marketplace, Amazon Canada , 

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Bukola Adeolu-Dele
In Inspiration By

Bukola Adeolu-Dele: Empowering Women, Transforming Marriages

For over two decades, Bukola Adeolu-Dele has been dedicated to helping women achieve emotional clarity and purposeful living. As a Counseling and Educational Psychologist, she blends faith, psychology, and practical insight to guide women through life’s challenges, equipping them with the tools to thrive personally and professionally.

Founder of The Single Ladies Preparatory School of Marriage

Bukola’s passion for strong marriages led her to establish The Single Ladies Preparatory School of Marriage, a unique platform designed to prepare women for intentional and fulfilling relationships. Through this initiative, she empowers women with the mindset, practical skills, and wisdom needed to build healthy, lasting partnerships.

A Legacy of Mentorship and Coaching

Over the years, Bukola has coached and mentored countless women, helping them navigate relationships, discover purpose, and embrace their worth. Her approach emphasizes clarity, confidence, and actionable steps, ensuring that each woman is equipped to step into her future intentionally.

Bukola Adeolu-Dele
Bukola Adeolu-Dele, Educational Psychologist

Prolific Author and Thought Leader

Bukola is also a prolific author of 20 books covering relationships, personal growth, purpose, and life transformation. Her work has reached thousands of women worldwide, offering guidance, inspiration, and practical strategies to cultivate meaningful lives and thriving marriages.

Impacting Generations of Women

Through workshops, coaching, and publications, Bukola Adeolu-Dele continues to make a lasting impact on women globally. Her teachings inspire confidence, self-worth, and purpose-driven living, helping women navigate love, life, and career with intention.

Celebrating Women and Strong Marriages

Bukola’s story is a testament to the power of mentorship, faith, and strategic guidance in transforming lives. She continues to empower women to embrace their worth, step boldly into their future, and build strong, fulfilling relationships that stand the test of time.

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Hembadoon
In Inspiration By

Hembadoon: Reclaiming Her Voice, Redefining Afro Fusion in Luxembourg

There’s something unmistakable about an artist who returns to their craft with clarity, conviction, and lived experience. Hembadoon is that artist.

Born in Nigeria and now based in Luxembourg, the Afro Fusion singer-songwriter has built a career that spans continents, industries, and creative expressions, from gospel stages and radio charts to theatre productions and international festivals.

But her story is not one of overnight success. It is one of evolution.

From Early Spotlight to Industry Powerhouse

Hembadoon’s musical roots run deep. She began in the gospel group Cyrus, later leading Sunrise Band, and earning national recognition when her single “Odo Aye” reached No. 1 on North Central Nigerian radio charts. The song was later featured in the BBC drama series Wetin Dey.

She went on to work behind the scenes in Nigeria’s entertainment industry, collaborating with record labels, supporting major artists, and serving as a media strategist and On-Air Personality. Her industry experience gave her rare insight into both the creative and commercial sides of music.

The Comeback: “LADY” and TIME Na NOW

After nearly a decade away from releasing her own music, Hembadoon made a defining return in 2020 with her breakout single “LADY.” The record marked not just a comeback,  but a repositioning.

Her debut album, “TIME Na NOW,” crafted over five years, tells a story of rediscovery, resilience, and self-definition. It is a sonic blend of Afrobeat, Soul, and World Music,  influenced by legends like Angelique Kidjo and Alicia Keys, yet distinctly her own.

The project captures a woman stepping fully into her voice without apology.

The Lady Force Band & A Growing European Presence

Now firmly rooted in Luxembourg, Hembadoon leads a 7-piece ensemble, The Lady Force Band, delivering high-energy live performances across major festivals and venues including MusiqCITÉ, Black History Month Luxembourg, and international women-focused music festivals in Ghana, Canada, and Cameroon.

Her live showcase series, LADY LIVE, is steadily becoming a recognizable brand, blending powerful vocals, cultural storytelling, and dynamic stage presence.

Beyond performance, she continues shaping culture through her radio shows AFRIKULTURE MIX and NUBIAN LOUNGE, celebrating African creativity and diaspora voices.

Hembadoon

More Than Music

Hembadoon represents a new model of the independent African artist in Europe, creative, strategic, and culturally anchored. She is building not just a discography, but a movement.

Her journey reminds us of one powerful truth: Sometimes stepping away is what prepares you to return stronger. And for Hembadoon, the time truly is now.

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Tracy Moore
In Interviews&profile By

Tracy Moore: A Powerful Voice Shaping Canadian Media

In a media landscape where representation still matters deeply, Tracy Moore has become one of Canada’s most trusted and influential voices. A journalist, television host, speaker, and advocate, Moore has spent decades using her platform to amplify diverse stories, champion women, and challenge conversations that many once considered off-limits.

Best known as the longtime host of Cityline, one of Canada’s most popular daytime television shows, Tracy Moore has built a career rooted in authenticity, courage, and connection. Her presence on screen has never been about performance alone, it has been about purpose.

A Career Built on Voice and Visibility

Throughout her career, Tracy Moore has consistently pushed beyond traditional hosting roles. She has used television not just as a stage, but as a space for meaningful dialogue, tackling topics around identity, race, parenting, relationships, career growth, and women’s empowerment.

Her ability to balance warmth with conviction has made her a respected figure in Canadian media. Moore does not shy away from difficult conversations. Instead, she leans into them — offering nuance, empathy, and leadership at a time when audiences crave authenticity over perfection.

As a Black woman in Canadian broadcasting, her presence alone has carried significance. But it is her excellence, professionalism, and consistency that have solidified her legacy.

Tracy Moore

Leadership Beyond the Screen

Tracy Moore’s impact extends far beyond television. She is a powerful speaker and advocate for equity, representation, and women’s leadership. She has publicly addressed the importance of inclusion in media spaces and has encouraged women,  especially women of color to take ownership of their narratives.

Her leadership style is grounded in visibility with responsibility. She understands that occupying space is only the beginning; transforming it is the work.

Over the years, Moore has become a role model for young journalists, entrepreneurs, and creatives navigating industries that have not always reflected them.

Recognition Rooted in Impact

While Tracy Moore’s influence has long been evident, recent recognition has formally acknowledged her contributions to Canadian culture and media. Her work, advocacy, and community impact have positioned her as not just a media personality but a cultural force.

Honors such as the Order of Ontario affirm what many already know, that her career has shaped conversations, opened doors, and strengthened the fabric of Canadian storytelling.

But awards do not define her impact. Her daily commitment to showing up with integrity does.

Why Tracy Moore’s Story Matters

In today’s fast-moving media environment, trust is currency. Tracy Moore has earned that trust by remaining grounded in her values. She represents a generation of women who have built careers not just for visibility, but for influence.

Her journey reminds us that leadership in media is not about volume; it is about voice. It is about consistency. It is about using your platform to elevate others.

As conversations around representation, diversity, and equitable leadership continue to evolve, Tracy Moore’s career stands as proof that change is not theoretical; it is possible, visible, and powerful.

She is not simply a television host.
She is a storyteller.
She is a cultural leader.
She is a powerful voice shaping Canadian media.

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Tsitsi Dangarembga
In Inspiration By

Tsitsi Dangarembga: Zimbabwean Literary Pioneer and Advocate for Justice

In the canon of African literature, certain voices do more than tell stories; they shift global consciousness. Tsitsi Dangarembga is one of those voices. As a Zimbabwean novelist, playwright, and filmmaker, Dangarembga carved a historic path when her debut novel Nervous Conditions became the first book published in English by a Black woman from Zimbabwe.

That milestone alone secured her place in literary history. But her impact extends far beyond a first.

The Groundbreaking Power of Nervous Conditions

Published in 1988, Nervous Conditions offered an unflinching exploration of colonialism, gender inequality, identity, and the psychological toll of societal expectations on African women. Through the story of Tambudzai, Dangarembga centered the lived experiences of young Black girls navigating patriarchy and postcolonial Zimbabwe.

The novel was later named by the BBC as one of the 100 books that shaped the world, recognition that underscores its global influence. For many readers, Nervous Conditions was a revelation. It challenged Western literary dominance while asserting African women’s narratives as complex, intellectual, and deserving of global readership.

In doing so, Dangarembga helped redefine African literature for international audiences.

International Recognition and Literary Excellence

Tsitsi Dangarembga’s body of work has earned her numerous honors, including the Commonwealth Writers’ Prize and the PEN Pinter Prize. Her novel This Mournable Body, the third installment in the Tambudzai trilogy, was shortlisted for the Booker Prize, one of the most prestigious awards in global literature.

Being shortlisted for the Booker Prize placed her among the world’s most celebrated contemporary writers, affirming her influence beyond Zimbabwe and the African continent.

Her storytelling blends political awareness with psychological depth. She examines power structures, economic instability, migration, and the intersection of gender and postcolonial identity. Her narratives are layered, intellectually rigorous, and emotionally resonant.

Tsitsi

Literature as Resistance

Dangarembga’s influence is not confined to fiction. In 2020, she peacefully protested for political reform in Zimbabwe and was later convicted in a controversial ruling that was eventually overturned. This moment highlighted her commitment to justice beyond the written word.

Her activism reinforces a long-standing tradition of African writers who use literature as a tool of resistance. Through both her public stance and creative work, she embodies intellectual courage.

In an era where free expression remains contested in many regions, Dangarembga’s voice carries weight. She represents the power of art to question authority and imagine alternatives.

Expanding Space for Black Women Writers

As a Zimbabwean novelist writing in English, Tsitsi Dangarembga expanded access for African women within global publishing spaces. Historically, African literary narratives were filtered through colonial perspectives or male-dominated frameworks. Dangarembga disrupted that pattern.

Her success opened doors for future generations of Black women writers who now occupy international stages, literary festivals, and award shortlists. Representation in literature shapes cultural memory, and her work ensures that African women’s experiences are not erased or simplified.

A Legacy in Motion

Tsitsi Dangarembga’s legacy rests at the intersection of literature, activism, and intellectual leadership. She is not simply a Booker Prize finalist or award-winning Zimbabwean novelist. She is a cultural architect whose work reshaped African storytelling.

Her journey reminds us that storytelling is powerful. It documents history, challenges injustice, and preserves identity. Through her novels and advocacy, Dangarembga has ensured that African women’s voices remain central to global literary discourse.

In celebrating Tsitsi Dangarembga, we honor more than literary achievement. We recognize a pioneer who expanded the boundaries of African literature and continues to inspire readers around the world.

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Dr. Alexandra Bastiany
In Inspiration By

Dr. Alexandra Bastiany: Canada’s First Black Woman Interventional Cardiologist

In the demanding field of cardiovascular medicine, few specialties require the level of precision, expertise, and urgency found in interventional cardiology. Alexandra Bastiany made history as Canada’s first Black woman interventional cardiologist, marking a defining moment in Canadian healthcare and medical representation.

Interventional cardiology focuses on catheter-based procedures used to treat heart attacks and complex coronary artery disease. These procedures are often performed in emergency settings, where minutes determine survival. Becoming an interventional cardiologist requires extensive medical training, specialization, and mastery of high-risk procedures.

Dr. Bastiany’s entry into this elite field represents both medical excellence and systemic progress.

Academic Excellence and Specialized Training

Born to Haitian parents and raised in Montreal, Dr. Bastiany demonstrated academic distinction early in her career. She graduated as the first Black valedictorian of her medical faculty before pursuing specialized cardiology training.

Her achievement reflects years of disciplined study, residency, fellowship training, and hands-on clinical expertise. Today, she practices at Thunder Bay Regional Health Centre, where she performs life-saving cardiac interventions for patients experiencing acute cardiovascular emergencies.

Her daily work involves restoring blood flow during heart attacks, managing complex coronary conditions, and ensuring improved patient outcomes. In a specialty where accuracy and speed are critical, Dr. Bastiany operates at the highest level of medical care.

Addressing Representation in Healthcare

Cardiovascular disease remains one of the leading causes of death globally. Yet healthcare disparities persist, particularly among marginalized communities. Representation within medical specialties can influence patient trust, cultural competency, and access to care.

Dr. Bastiany’s presence in interventional cardiology challenges long-standing barriers in medicine. Her achievement expands the visibility of Black women in specialized healthcare fields and signals progress toward a more inclusive medical system.

Representation is not symbolic. It directly impacts how communities experience healthcare systems. By occupying space in advanced cardiology, Dr. Bastiany contributes to reshaping perceptions and opportunities for future physicians.

A Legacy in Motion

Dr. Alexandra Bastiany’s career embodies resilience, expertise, and purpose. She stands at the intersection of history and innovation, breaking barriers while saving lives.

Her journey reminds us that progress in medicine requires both technical excellence and inclusive leadership. As Canada’s first Black woman interventional cardiologist, she is not only redefining heart care, she is also building a legacy within modern healthcare.

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Wendy Okolo
In Interviews&profile By

Dr. Wendy Okolo: First Black Woman to Earn PhD in Aerospace Engineering

In the highly specialized world of aerospace engineering, breakthroughs are often associated with advanced technology, space exploration, and complex flight systems. Rarely do we pause to consider the individuals who are redefining the face of the industry itself. Wendy Okolo did exactly that when she became the first Black woman to earn a PhD in Aerospace Engineering, a historic achievement in one of the most technically demanding STEM disciplines.

A PhD in aerospace engineering represents years of rigorous research, mathematical precision, systems modeling, and innovation in areas such as aircraft safety, space systems, and intelligent flight technologies. Dr. Okolo’s accomplishment was not simply academic; it disrupted a long-standing representation gap in advanced engineering fields where Black women have historically been underrepresented.

From Doctoral Achievement to NASA Innovation

Today, Dr. Wendy Okolo works at NASA, where she contributes to cutting-edge aerospace research. Her work focuses on advancing intelligent systems and improving aerospace safety, research that influences real-world aviation and space operations.

NASA remains one of the world’s most prestigious scientific institutions. To operate within that environment requires not only expertise but also credibility and leadership. Dr. Okolo’s presence at NASA signals progress in diversifying the highest levels of scientific research. She is not a symbolic figure; she is a technical authority contributing to the future of aerospace innovation.

Her role highlights the importance of Black women in advanced research ecosystems. When representation exists at the doctoral and research levels, it reshapes who young students believe belongs in laboratories, control rooms, and engineering teams.

Why Her Achievement Matters for STEM Representation

The significance of Dr. Okolo’s milestone extends beyond personal recognition. Aerospace engineering drives innovation in aviation, space travel, satellite systems, robotics, and national defense. Representation in such fields determines who participates in shaping global technological advancement.

For decades, systemic barriers limited access to advanced engineering pathways for women of color. By earning her PhD and thriving in aerospace research, Dr. Okolo expands the pipeline for future generations. Her journey sends a powerful message to young Black girls interested in science, technology, engineering, and mathematics: advanced research is not inaccessible territory.

Wendy Okolo

Mentorship, Visibility, and Legacy

Beyond her professional achievements, Dr. Okolo is committed to mentorship and STEM advocacy. Visibility at her level opens doors, but her story also reinforces that excellence and preparation sustain opportunity.

Her legacy lies not only in aerospace innovation but in representation, resilience, and redefining possibility. Dr. Wendy Okolo represents the future of aerospace engineering, diverse, intelligent, and boldly inclusive.

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In Career Gems By

Meet the Coaches for the Women of Rubies Media Pitch Challenge 2026

In celebration of Black History Month, Women of Rubies is hosting the Media Pitch Challenge, a visibility-focused initiative spotlighting women whose work deserves greater recognition. This challenge creates intentional space for women to confidently share their stories, articulate their impact, and position themselves for meaningful media exposure.

Ahead of the live virtual event on February 28th, 2026, all registered participants will receive structured guidance and direct access to expert coaches who will host a live group pitch session to prepare them for the challenge.

Media Pitch Challenge Coach

Esther Ijewere – Award-Winning Media Strategist & Founder, Women of Rubies

Esther Ijewere is an award-winning media strategist, coach, and Founder of Women of Rubies, a global platform and community of over 200,000 women dedicated to amplifying female voices. She has been a columnist with The Guardian Newspaper for 10 years and facilitates workshops for managers and emerging leaders, helping them sharpen communication, visibility, and leadership skills.

Through strategic storytelling, editorial features, and impact-driven initiatives, Esther has supported thousands of female entrepreneurs in gaining credibility, recognition, and growth opportunities.

During the pre-challenge coaching session, she will guide participants on refining their message, strengthening their positioning, and understanding what makes a pitch compelling within competitive media spaces.

Media Pitch Challenge Coach

Dr. Oluwanifemi Fagbohun – Business Growth Strategist & Founder, Montreal Vendors

Dr. Fagbohun is a dynamic entrepreneur, business growth strategist, and coach dedicated to helping founders scale strategically. As the Founder of Montreal Vendors, she supports over 17,000 entrepreneurs across Canada through visibility, strategic growth opportunities, and advocacy for inclusion.

In 2026, history was made at Montreal City Hall as Dr. Oluwanifemi “Niffy” Fagbohun signed the Canadian Historic Golden Book as a laureate during Mois de l’Histoire des Noirs (Black History Month). Recognized alongside the Mayor of Montreal and directors of the Round Table for Black History Month, she became the first Nigerian in Montreal, Quebec, to receive this prestigious honor, cementing her place in history while celebrating Black excellence and cultural legacy.

She is also the force behind Niffy Signature and Niffy Wellness Foundation, championing empowerment rooted in sustainability and impact. In the live group pitch session, she will help participants align media exposure with long-term business growth and brand authority.

Media Pitch Challenge

Wendy Nwajiufor – Founder, WinTech & Digital Influence Coach

Wendy Nwajiufor, fondly known as Chylove, is a remarkable force in today’s digital age, where technology and innovation are key drivers of change. She is a visionary entrepreneur, successful YouTuber, Executive Director, and coach whose influence extends across the globe. Her journey is one of passion, dedication, and a relentless drive to empower others, especially women in the tech industry.

Her YouTube channel, which boasts over 50,000 subscribers, began as a platform to share unique and delicious meal recipes inspired by her Nigerian heritage and immigrant experience in Canada. Today, it has grown into a community where people from all walks of life find educational, inspirational, and practical content.

As part of the Media Pitch Challenge preparation, Wendy will guide participants on confident delivery, digital storytelling, and leveraging online platforms to amplify their voice and visibility.

Media Pitch Challenge Judges
Cynthia Mwangi, Hosna Kadary, Sherley Josepth ( Judges, Media Pitch Challenge 2026)

On the day of the event, participants will have the opportunity to pitch directly to our distinguished panel of judges, gaining real-time feedback and exposure within a visibility-focused ecosystem.

What Participants Will Receive

All registered participants will gain access to practical tools and guided support designed to ensure they pitch with clarity and confidence:

  • Media Pitch Workbook – A structured guide to clarify your story, message, and impact.

  • Live Group Pitch Coaching Session – Direct access to the coaches for guidance on pitching fundamentals and visibility best practices.

  • Exposure to Industry Judges & Media Partners – Pitches reviewed within a curated visibility-focused ecosystem.

  • Certificate of Participation from Women of Rubies – Official recognition of participation in the Media Pitch Challenge.

How the Women of Rubies Media Pitch Challenge Works

  1. Register – Secure your spot via womenofrubies.com/mediapitch and receive confirmation with next steps.

  2. Create Your Pitch – Record a 2–3 minute video introducing who you are, what you do, and why your story deserves media visibility.

  3. Submit Your Video – Send your pitch and bio to pitch@womenofrubies.com

  4. Get Shortlisted – A select group of standout pitches will be invited to present live.

  5. Pitch Live & Get Feedback – Receive real-time feedback from media and industry experts.

  6. Winner Selected – The winner receives a premium media visibility package featuring Women of Rubies, The Guardian, Canada News Journal, podcasts, and strategic amplification across partner platforms.

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Dr. Rita Orji
In Interviews&profile By

Dr. Rita Orji Joins United Nations Independent Scientific Panel on Artificial Intelligence

Nigerian‑Canadian computer scientist Dr. Rita Orji has been appointed as one of 40 global experts to the inaugural United Nations Independent International Scientific Panel on Artificial Intelligence. This landmark panel, the first of its kind, is tasked with providing independent scientific assessments on how AI is shaping societies, economies, and daily life around the world.

Dr. Orji was selected from a highly competitive pool of over 2,600 applicants from more than 140 countries. She is the only Nigerian and one of just two Canadians on the panel, marking a significant milestone for global representation in AI governance.

Leading Research in Human-Centred AI

Dr. Orji is a Professor of Computer Science at Dalhousie University and directs the Persuasive Computing Lab. Her work focuses on designing AI and digital technologies that are human-centered, ethical, and equitable. She develops systems that encourage behavior change and improve well-being, bridging technology and human behavior in innovative ways. Her research spans human-computer interaction, adaptive systems, persuasive technology, and digital interventions that have practical applications in health, education, and social impact.

Recognition and Achievements

Over the course of her career, Dr. Orji has authored hundreds of peer-reviewed publications and received millions of dollars in competitive research funding. She has been recognized among the world’s top two percent of scientists and has received prestigious awards, including Canada’s Arthur B. McDonald Fellowship for early-career research excellence. She has also been named one of Canada’s Most Powerful Women in STEM and recognized among the Top African Women in STEM, reflecting her influence both nationally and internationally.

Her pioneering research has consistently highlighted the importance of equity, diversity, and inclusion in technology. By designing AI systems that prioritize access and ethical engagement, Dr. Orji has established herself as a leader in shaping not just technological innovation but the social impact of AI globally.

Impact Beyond Academia

In addition to her research, Dr. Orji co-founded TechForward Impact, a platform dedicated to advancing ethical and inclusive AI. The initiative cultivates talent pipelines for underrepresented communities, promotes global collaboration on AI safety, and provides mentorship and education for the next generation of technology leaders. Through her work, she ensures that AI development benefits all communities equitably and responsibly.

Her appointment to the United Nations panel underscores her role as a leading voice in AI governance. As part of this global advisory body, Dr. Orji will provide evidence-based guidance to policymakers, advocate for inclusive technological development, and help shape international strategies for AI deployment that prioritize human rights, safety, and societal well-being.

Shaping the Future of AI

Dr. Rita Orji’s appointment is a milestone not only for her career but also for representation in science and technology. Her work exemplifies the potential of AI to transform lives responsibly while emphasizing fairness and inclusivity. As artificial intelligence continues to influence every aspect of human life, voices like Dr. Orji’s are essential in ensuring that technological progress is both innovative and equitable.

With her extensive research, global impact, and dedication to mentoring the next generation, Dr. Orji stands at the forefront of the international AI conversation, helping to ensure that advancements in technology create meaningful opportunities for people worldwide.

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