Lanette Ware-Bushfield is a versatile actor and producer, set to star as Coach Carter in MGM’s Flint Strong and in Netflix’s The Madness. As a Lifetime Member of The Actors Studio and a member of SAG, AFTRA, and other acting unions, she brings extensive experience to her craft. She is also the CEO of A WWB Production, Inc., dedicated to creating innovative and empowering stories. A London Academy graduate with a BA in Drama, Lanette has furthered her studies in Cinematic Language at The Toronto Film School and is a licensed Red Cross Instructor. Her published works appear in prestigious outlets, including The Globe and Mail and Mothering Magazines. In addition, Lanette has taught public speaking and drama in Toronto, Vancouver, and New York.
She shares her inspiring journey exclusively in this interview with Esther Ijewere
Your Journey in the Entertainment Industry: What Inspired You to Become an Actor and Producer?
From my earliest memories, I have always had an extremely vivid imagination and thankfully my immediate family encouraged me to use it. I have always felt a magical connection to the arts and was putting on shows for relatives before I ever knew what acting was. Growing up in New York City allowed for an early exposure, ease of exposure and access to museums, plays, concerts and records that helped shape the way I see the world. New York City in and of itself was the first character I ever learned to build a relationship with, in its fast-paced, hectic energy. I learned to navigate varying degrees of extreme emotions thrown at me on any given day, at a very young age. To this day, the kind of joy I experience when on set, building a character, producing a series, or creating an original world is something I can’t explain nor ever want to lose. And of course, I am not alone.
If I were doing anything else, I would never be truly happy on my life’s journey. As an actor, I am most alive when immersed in a new role. As a producer, I believe we all have significant stories to tell, and nothing brings me more joy than helping bring certain stories that best reflect our true humanity to light—uncomfortable stories, untold stories, complex stories that make us feel something, consider something, and change something in ourselves and the world around us.
Acting and producing allow me to live life in technicolour, which is how I see the world. It is an honor for me to be able to represent the human experience in all its complexities and glory as both an actor and producer—an absolute honour.
Preparing for Your Role as Coach Carter in Flint Strong
I smile when reflecting on this project, despite some unexpected hiccups like a hotel water main break and a few backstage pigeon visits. Thankfully, everything worked out in the end.
In preparation for the role of Coach Carter, I immersed myself in extensive research. Playing real-life figures—like Carrie Everett from Five Days at Memorial and now Coach Carter in Flint Strong—is both thrilling and daunting. The challenge of accurately portraying someone so significant is immense, but it’s incredibly rewarding. I eagerly explored boxing footage and interviews to bring Coach Carter’s story to life, focusing on her interactions and unique body movements.
To capture Coach Carter’s physical presence, I studied her stride and body language, aligning it with my own experiences from childhood. This attention to detail helped me create a more authentic portrayal. Internally, I pondered the significance of being the first Black American woman to win consecutive Olympic Gold medals in boxing. Imagining Coach Carter’s profound impact motivated me deeply.
During filming, we encountered some unexpected challenges. One night, a water main break at our hotel led to an evacuation at 3 AM. Despite the inconvenience and lack of sleep, everyone remained positive and the crew continued filming until around 4 AM the next day. Such is the unpredictable nature of show business!
Challenges Faced as a Woman in the Film and Television Industry: How You Overcame Them
As a woman in the film and television industry, I’ve faced numerous challenges. However, change is underway, and I find strength in my faith, family, and friends who keep me grounded. When faced with discouragement, I channel my energy into creating my own material—be it a poem, short film, or serialized drama. I prefer to take initiative rather than wait for permission, seizing every opportunity to bring my ideas to life.
Being underestimated due to stereotypes related to my gender or race has been a significant challenge. Despite facing these biases, I transform obstacles into opportunities. I remain focused on delivering high-quality performances and meaningful content, ensuring that excellence stands out despite any skepticism.
Accurate representation is crucial to me. I am committed to projects that highlight underrepresented communities. While rejections and setbacks are part of the journey, I stay resilient by surrounding myself with support, seeking mentorship, and believing in my capabilities. Every rejection brings me closer to success. My goal is to challenge norms and create space for diverse voices, driving me forward as both a creative and a leader.
Women in the Industry Who Inspire Lanette
The three remarkable women in the industry who inspire me most, and have each left an indelible mark on my focus more specifically as a producer, are:
Ava DuVernay: Ava’s excellence and meticulousness in storytelling resonate deeply with me. She crafts narratives that authentically validate the Black experience, shining a light on stories often overlooked. She’s a true trailblazer.
Issa Rae: As a successful actor and producer, Issa creates new lanes for the next generation. Her work also challenges norms, celebrates diversity, and amplifies voices with humor, which is always refreshing. Her dedication to honest representation—from our hairstyles to our language to unapologetically announcing on red carpets on live television that she roots for everyone who looks like us—is awe-inspiring.
Viola Davis: Viola is the biggest boss actress of color there is. Full stop, and her recent EGOT achievement is a testament to her brilliance. Like Audra McDonald’s vocal instrument as a gift, Viola’s acting instrument is unparalleled.
I respect these women deeply, and so many others who have paved the way for their contributions and commitment to their art. It doesn’t hurt that they each have remarkable individual style and taste, which I certainly revere!
What Makes Lanette a “Woman of Rubies”
Being recognized as a “Woman of Rubies” by Esther Ijewere is both an honor and a responsibility. The qualities of strength, resilience, and inspiration have been woven into the fabric of my life and work for as long as I can recall.
In life, as in my art, I draw strength from my roots—the family and friends who helped shape me. As an actor and producer, I stand tall, knowing that my journey is a testament to the strength within me. It’s a God-given gift that allows me to portray characters authentically, breathing life into their struggles and triumphs.
Life has taught me that resilience isn’t about avoiding adversity; it’s about rising after every fall. I’ve weathered major storms—both personal and professional—but have learned to bounce back. Resilience fuels my creativity; it’s the fire that keeps me pushing boundaries and telling stories that matter.
To inspire is to ignite a spark in others, lighting their path. As a woman of color in this industry, I carry the torch for those who come after me while celebrating those who paved the way. When I step into a role, I think of young dreamers watching, hoping to see themselves reflected on screen. That’s my purpose—to be a beacon of possibility. I firmly believe we shine brightest when we lift each other up. For me, it’s about inspiring countless young hearts and minds, showing them they too can be anything they put their hearts and minds to.
The Influence of Your Experience as a Published Writer on Acting and Producing
For me, creativity starts with the written word. From crafting monologues for New York actors to exploring plays and poetry, the written word shapes my approach to acting and producing. It guides character development and sets the tone for every project. Dialogue, subtext, and stage direction are crucial in making a story compelling and emotionally engaging. Story isn’t just a starting point; it’s the heartbeat of our craft, influencing every artistic choice. My work is driven by the nuance and magic of words, reflecting what lies between the lines.
How Teaching Public Speaking, Self-Empowerment, and Drama Influenced My Career
Teaching public speaking, self-empowerment, and drama has profoundly shaped my career. By helping others reconnect with their authentic selves and build confidence, I’ve deepened my appreciation for the transformative power of these skills. I take great joy in guiding individuals to overcome their fears and embrace their potential, which in turn enriches my approach to acting and producing. The most fulfilling aspect of teaching is witnessing the personal growth of my students as they gain confidence and discover their voices. This experience reinforces my commitment to creativity, playfulness, and personal development in all my professional endeavors.
What to Expect from Upcoming Projects at A WWB Production
We have several exciting projects on the horizon at A WWB Production. First, we’re working on a romantic comedy set in the vibrant restaurant industry. I’ve co-written and am executive producing this film, which features a diverse cast and explores themes of love, laughter, and community. We’re excited that it has received government support. Additionally, we’re starting production on a dark drama with a remarkable cast, including Elizabeth Saunders and Conrad Coates. This film will explore deep emotional landscapes and showcase diverse perspectives. Our goal is to create impactful and engaging stories that resonate with audiences and foster a greater understanding of different experiences.
Balancing Roles as Actor, Producer, Writer, and CEO
Juggling multiple roles as an actor, producer, writer, and CEO requires effective strategies. I prioritize delegation, meditation, and quality time with loved ones. Delegating tasks to a capable team allows me to focus on high-impact decisions and creative aspects of my work. Daily meditation helps me manage stress, maintain clarity, and stay centered amid a hectic schedule. Balancing work with family and friend vacations is crucial for recharging and sparking new ideas. Regular relaxation practices like massages and spa visits also contribute to my well-being and creativity.
Vision for the Future of Diversity and Representation in Entertainment
My vision for the future of the entertainment industry focuses on authentic representation and diversity. At A WWB Production, we are dedicated to creating television and film projects that accurately depict underrepresented communities. By spotlighting diverse voices and stories, we aim to challenge stereotypes and promote a nuanced understanding of different cultures. My hope is to inspire other producers to prioritize inclusivity and excellence in their projects. Genuine diversity should become a fundamental aspect of storytelling, fostering empathy and reducing prejudice. Through my work, I strive to ensure that historically overlooked voices find their place and contribute to a more inclusive industry.
