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We’re excited to announce a highlight of our Women of Rubies Media Visibility BootCamp: a captivating Fireside Chat with distinguished speakers renowned for their influential work across various sectors. These industry leaders are true icons, ready to share their profound insights and inspiring journeys with us.

This exclusive dialogue is set to take place on December 18, culminating in the BootCamp experience. Register here to be a part of this enlightening session and the entire BootCamp. Don’t miss the chance to connect with and learn from these industry titans!

Azeezat Adejare: Lawyer and Culinary Entrepreneur

Fireside Chat

Azeezat Adejare is a figure of legal understanding and culinary innovation. A licensed attorney, she has woven her expertise through the fabric of legal practice, earning recognition for her commitment to justice and client advocacy. Beyond the courtroom, Azeezat has embraced her passion for African cuisine, establishing herself as a culinary entrepreneur. She is a pioneer in redefining and promoting African food, intertwining cultural heritage with contemporary taste, garnering her admiration within the culinary community.

Her achievements span diverse realms, reflecting her multifaceted interests and capabilities. Azeezat’s journey is a testament to her versatility and dedication, breaking stereotypes and fostering community through her dual pursuits. Her work has garnered attention, positioning her as a community pillar elevating African cuisine and advocating for legal empowerment.

Chinanza Favour Youth Ambassador and Author

Fireside Chat

Chinanza Favour is a distinguished Youth Ambassador and Author whose work has made a substantial impact in the realms of personal transformation and global empowerment. Hailing from Nigeria, she has become a beacon of inspiration for her dedication to fostering positive change and uplifting communities.

Chinaza is a Youth Ambassador who advocates for education, leadership, and personal development. She also works towards gender equality and youth empowerment at local and international levels. as an author and in youth empowerment, she highlights her commitment to positively impacting the world, especially among young people seeking personal growth and global empowerment.

Wendy Wintech: Content Creator and Youtuber

Fireside Chat

Wendy, or Chyluv, is an award-winning tech professional with a decade of experience. She serves as a Senior Agile Business Analyst at a major North American logistics company and is a Program Manager at BlackTECH. Wendy is passionate about bridging gender inequality in the tech industry and has earned recognition, including the Community Champion Award and Women in Tech Excellence Award. She holds a degree in Computer Science and a master’s in Human Capital Management, with expertise in Business Development, Agile Business Analysis, Strategy, and Content Creation. Wendy is also certified in several areas. She values quality time with her family, including her spouse and four children.

Rinret Gofwan: Mental Health Expert

Fireside Chat

Rinret Gofwan, an expert in behavioral change and emotional well-being, specializes in trauma therapy, emotional intelligence coaching, and Neuro-Linguistic Programming (NLP). With a strong educational background, she holds degrees from the University of Abuja, the University of Jos, and the University of Maiduguri, including a Master’s in International Relations and Strategic Studies. Rinret is also the visionary founding director of the Miriam Gofwan Women and Children Foundation.

Emily Wale-koya: Women’s Empowerment Coach

Fireside Chat

Emily Wale-Koya is a renowned figure in personal branding and online entrepreneurship. With a background in law, Emily transitioned into the digital space and has since made a significant impact. She created the School of Personal Branding to assist people in uncovering and optimizing their brands.

Emily’s accomplishments are notable. She has successfully coached and mentored numerous individuals, empowering them to transform their online presence into profitable ventures. She empowers women through Women of Rubies by sharing insights and experiences.

Emily Wale-Koya’s LinkedIn profile showcases her extensive personal branding and entrepreneurship expertise. Her impressive achievements include turning dreams into 7-figure realities, a testament to her dedication and proficiency in the field. Her journey from law to digital entrepreneurship exemplifies the power of reinvention and the pursuit of one’s passion to succeed in the ever-evolving online landscape.

Register for the media visibility BootCamp here: womenofrubies.com/mediavisibility

The contemporary workplace, while rife with challenges, also presents a myriad of opportunities. For women navigating this complex terrain, the journey often demands finesse, considering the persisting systemic challenges. Empowered with the right strategies, women in the workforce can significantly enhance their career prospects. Whether eyeing a promotion, contemplating a career switch, or considering entrepreneurship, here’s a comprehensive guide to pave the way, courtesy of baucemag.com.

1. Start Networking

The age-old wisdom, “It’s not what you know, but who you know,” holds true today more than ever. Networking remains one of the most effective ways to climb the corporate ladder or transition into a new career.

  • Industry Events: Participate in seminars, webinars, and conferences related to your field for valuable insights and connections.
  • Social Media: Leverage platforms like LinkedIn to connect with professionals and thought leaders in your industry.
  • Informational Interviews: Request short chats with individuals in your desired field for firsthand industry knowledge.
  • Professional Associations: Join women’s professional organizations for a supportive community and mentorship opportunities.

2. Get Comfortable with Negotiation

Negotiation is a crucial skill for career advancement, yet many women find it daunting. Mastering this skill is vital for achieving professional growth.

  • Do Your Research: Understand industry standards and articulate what you bring to the table before any negotiation.
  • Role-Play: Practice negotiation scenarios with a trusted colleague or friend to build confidence.
  • Express Value: Highlight how your skills align with the company’s needs during negotiations.
  • Don’t Undersell: Stand firm on your accomplishments and avoid settling for less.

To guide your efforts effectively, establish clear and SMART (Specific, Measurable, Achievable, Relevant, Time-Bound) career goals.

  • Short-term Goals: Aim for achievements within the next 6–12 months, such as acquiring new skills or securing a specific project.
  • Long-term Goals: Envision where you want to be in 5 or 10 years, whether breaking into senior management or pivoting to a new industry.
  • Action Plan: Work backward from your goals, outlining the steps needed to achieve them for a focused and achievable roadmap.

4. Consider Starting a Business

Entrepreneurship can be an empowering way to take control of your career, be your own boss, and dictate your professional growth.

  • Skill Transfer: Apply your experience directly to your own business, such as starting a consultancy firm in your field.
  • Financial Planning: Create a detailed business plan, including financial projections to understand your funding needs.
  • Support Network: Surround yourself with a reliable team, be it mentors, business partners, or employees.
  • Take the Plunge: Start your entrepreneurial journey now, avoiding delays and seizing the opportunity for growth.

5. Embrace Lifelong Learning

In a rapidly evolving work environment, staying relevant requires continuous learning. Adaptability and a commitment to growth can set you apart from the competition.

  • Up-skill and Re-skill: Invest time in expanding your skill set, whether through mastering new software or exploring related disciplines.
  • Online Courses: Utilize platforms like Coursera, Udemy, and LinkedIn Learning for affordable and free options to upgrade your skills.
  • Certifications: Research respected certifications in your industry to add weight to your resume.
  • Read Widely: Stay updated on industry trends, research, and innovations for a broader perspective and engaging conversations.
  • Soft Skills: Develop emotional intelligence, leadership qualities, and effective communication to complement technical skills.
  • Mentorship: Seek guidance from someone who has achieved what you aspire to, benefitting from their insights and constructive feedback.

In conclusion, the key to improving your career prospects lies in proactive planning and taking bold steps. Whether in a traditional 9-5 role, contemplating a career switch, or considering entrepreneurship, applying these strategies will shape the career path you desire. Your career is a long-term investment; start nurturing it. now.

Download our Free Public Relations Guidebook here

Free PR Guidebook

Tamar Huggins, the visionary mind behind Tech Spark, is making waves with her latest creation—Spark Plug. In the ever-evolving landscape of artificial intelligence, this groundbreaking AI platform, positioned as a competitor to ChatGPT, is not just about technology; it’s a step towards equity and inclusivity in the tech world.

A $1.4 Million Game-Changer

Backed by a notable $1.4 million investment, Spark Plug is set to disrupt the AI scene. Huggins, driven by a mission to establish an “equitable alternative” to existing mainstream AI platforms, has garnered support from heavyweight backers such as TD Bank, Salesforce, The Government of Canada, NBA Canada, and the Foundation for Black Communities.

For Huggins, this achievement is more than a financial milestone; it’s a symbol of breaking barriers. In a conversation with AFROTECH, she highlighted the staggering statistic that Black women receive an average of $30,000 throughout the entire life of their business. The $1.4 million investment is a triumph, and Huggins hopes it inspires other women to pursue larger investments and create impactful businesses.

Tech Spark’s Evolution

Tech Spark, founded in 2015, initially aimed to empower K-12 students and educators of color in the education sector. Now, with Spark Plug, the vision expands to impact 100,000 students across the United States and Canada through an inclusive generative AI model. This evolution aligns with Huggins’ commitment to providing equitable opportunities for all.

Drawing inspiration from the Harlem Renaissance and the Civil Rights movement, Huggins engaged her 13-year-old daughter, Talia, in the development process. This move reflects a conscious effort to capture the attention of Generation Z, ensuring that Spark Plug is not just innovative but also resonates with the younger demographic.

Cultural Inclusion and Deliberate Diversity

A pivotal aspect of Spark Plug’s development is the intentional inclusion of Black voices. Huggins recognizes the importance of training the AI model to respond aptly to African-American vernacular. This deliberate strategy aims to bridge cultural gaps and foster a more inclusive user experience.

Huggins emphasizes the need to approach emerging technologies with sensitivity, involving Black UX designers, engineers, and developers from the outset. This inclusive approach is a proactive step to avoid inadvertent harm within the community, a lesson learned from history.

A Vision for the Future

Looking ahead, Huggins envisions Spark Plug as a tool for leveling the playing field for children, ensuring essential resources are accessible to all. Beyond functionality, she aims to elevate the significance of African-American vernacular, advocating for its recognition and appreciation in the broader context of technology.

In a final note, Huggins stresses the importance of diversity in the AI space. Spark Plug, with its diverse team and perspectives, is a testament to her belief that true technological innovation comes from embracing a variety of skill sets and experiences.

The launch of Spark Plug represents a significant stride towards more inclusive and culturally sensitive AI solutions, embodying Huggins’ commitment to meaningful innovation in the tech world. As Spark Plug emerges, it stands not just as a competitor but as a symbol of progress toward a more equitable future in artificial intelligence.

 

Women of Rubies is excited to unwrap a special Black Friday deal that’s designed to empower and elevate women from all walks of life. Our Media Visibility BootCamp is a transformative journey, and this Black Friday, we’re making it even more accessible. Dive into this blog post to discover the exclusive deal that awaits you.

The Power of Visibility

In a world where visibility is key, the Women of Rubies Media Visibility BootCamp stands as a beacon for those ready to amplify their voices. Whether you’re a budding entrepreneur, a professional seeking to enhance your personal brand, or a passionate individual with a story to share, this BootCamp is your gateway to unparalleled visibility and influence.

The Black Friday Deal

his Black Friday, Women of Rubies is offering an irresistible deal for those ready to seize the spotlight. Use the code ‘MVBCBF’ during registration before November 27th to unlock a special discount. It’s not just a deal; it’s an investment in yourself, your story, and your journey towards empowerment.

What You’ll Gain:

  1. Media Mastery: Navigate through diverse media platforms with confidence.
  2. Strategic Storytelling: Craft narratives that resonate and captivate your audience.
  3. Personal Brand Enhancement: Elevate your brand to new heights.
  4. Networking Opportunities: Connect with like-minded women and industry experts.
  5. Confidence Boost: Hone your communication skills and shine in any spotlight.

A Free Gift for You

Free PR Guidebook

As a token of appreciation, and to get you started on your media visibility journey, download the exclusive PR Guide eBook for free here . Packed with valuable insights and tips, this guide will be your companion on the journey to mastering the art of public relations.

How to Register

Ready to embark on this empowering journey? Simply follow  womenofrubies.com/mediavisibility to register and use the code ‘MVBCBF’ to claim your Black Friday deal. Don’t miss out on this opportunity to invest in yourself and embrace the power of visibility.

Read more about the speakers here and here .

Watch the inaugural bootcamp via our YouTube channel here

This Black Friday, Women of Rubies invites you to step into the spotlight and embrace your brilliance. The Media Visibility BootCamp is not just a program; it’s a celebration of your unique voice and story. Seize this special offer, register today, and let’s embark on a journey of empowerment together. The spotlight is waiting for you!

 

Helen Williams, a Nigerian woman of exceptional creativity and dedication, has recently etched her name in the prestigious Guinness World Records. Her remarkable achievement involves the crafting of the longest hand-made wig ever recorded, measuring an astounding 1,152 feet and 5 inches (351.28 meters). This extraordinary creation stands as a true testament to Helen’s unwavering passion, unparalleled skill, and sheer determination in pushing the boundaries of artistic expression and hair craftsmanship.

The journey to this Guinness World Record was no small undertaking. Helen invested an incredible two million naira (£2,000: $2,500) and dedicated 11 days to meticulously craft the record-breaking wig. The sheer magnitude of the project is staggering—1,000 bundles of hair, 12 cans of hair spray, 35 tubes of hair glue, and a whopping 6,250 hair clips went into bringing this exceptional piece to life.

Expressing her excitement, Helen shared, “This achievement is one of the best things that has ever happened to me. I still cannot believe it.” Despite her eight years of experience in wig making, she admitted that the process was far from easy. “I felt exhausted during the process,” she confessed. However, with the unwavering support of friends and family, Helen persevered, maintaining her focus to avoid letting anyone down. And the result? The longest hand-made wig in the world!

After completing this extraordinary hairpiece, Helen faced a new challenge—finding a suitable location to lay it out and measure it accurately. On the 7th of July, she chose a highway connecting Lagos and Abeokuta to unveil her masterpiece. Guinness World Records officially confirmed this incredible record, making it official and solidifying Helen’s place in history.

Now, the fantastic wig proudly adorns Helen’s office, inviting everyone to come and admire her remarkable achievement. Beyond being a personal triumph, Helen’s record-breaking wig stands as a symbol of African excellence and creativity. Her accomplishment is not just a Guinness World Record; it’s a cultural milestone, showcasing the talent and ingenuity present in Nigeria.

As we celebrate Helen Williams and her exceptional creativity, we are reminded that dedication, passion, and a touch of daring can lead to extraordinary achievements. Her story inspires us to dream big, push boundaries, and, quite literally, reach new lengths in our pursuits. Congratulations to Helen Williams, a Guinness World Record holder whose innovative spirit has left an indelible mark on the world of hair artistry.

Source: Leading Ladies

 

In the dynamic landscape of business innovation, Vivian Ekwegh stands as a trailblazer steering the ship of Declutterdotcom into uncharted waters. As the formidable CEO of this transformative venture, she has not only reshaped the perception of household item resale but has also become a beacon of inspiration for aspiring women entrepreneurs. Let’s unravel the remarkable journey of Vivian Ekwegh, the visionary leader shaping the contours of e-commerce.

A Visionary Leader’s Genesis: From IT Sales to Declutterdotcom’s Helm

Vivian’s journey into the world of household item resale is rooted in her passion for finding unique, quality items at affordable prices. From her early days of spotting bargains to launching her first-grade thrift business in 2018, Vivian’s vision evolved into the creation of Declutterdotcom in 2019. Her goal was clear—to bridge the gap between the price of new and used items, creating a convergence platform for sellers and buyers. What began as a personal passion transformed into a thriving online platform that has since grown to be the foremost declutter company, facilitating the sale of used items while allowing buyers to save on quality household goods.

Vivian Ekwegh Declutterdotcom

Strategies for Success: Building a Clientele of 60,000 in Four Years

In just four years, Vivian has strategically positioned Declutterdotcom as the go-to platform for household item resale, boasting an impressive clientele of over 60,000 customers. The journey involved re-educating people about used items, creating a niche market for barely used items, and leveraging her network as a brand ambassador. The foundation of integrity, quality sourcing, and trust-building has made Declutterdotcom a success even without a physical location, thriving purely in the online space.

A Fusion of Expertise: IT Sales, Digital Marketing, and Academic Brilliance

With six years of experience in IT sales and digital marketing, Vivian’s trajectory in the tech industry has been nothing short of remarkable. Her early career milestones include being the Business Lead for Cisco sales at Technology Distributions and later serving as the Sales Account Manager at Cisco Nigeria. Armed with a first-class honours degree in Computer Science from the University of Benin, Vivian seamlessly melds technological expertise with business acumen, contributing significantly to the growth and success of Declutterdotcom.

A Trailblazer Beyond Business: Inspiring Women Entrepreneurs

Beyond professional accomplishments, Vivian Ekwegh has become a beacon of inspiration for women aspiring to lead in business industries. Challenging traditional norms and consistently breaking barriers, she encourages aspiring entrepreneurs to “Just START!” Her journey underscores the transformative power of ambition, determination, and strategic thinking.

Vivian Ekwegh Declutterdotcom
Vivian Ekwegh, Founder- Declutterdotcom

Combatting Online Scams

Addressing the escalating issue of online scams within the declutter resale space, Vivian delves into the challenges posed by fraudulent activities. Emphasizing the imperative for a collaborative effort, she stresses the necessity for legitimate vendors to work together, educating clients to recognize potential scams and collectively preventing any deceptive practices in the industry.

To know more about Vivian’s work, Follow her on Instagram

Toun Okewale Sonaiya, a name synonymous with empowerment and change, has emerged as a powerful advocate in a world where women’s voices are often underrepresented. As the Co-founder and Chief Executive Officer of Women Radio 91.7 FM, Nigeria’s only radio station dedicated to women and their families, Toun has committed her career to the noble cause of amplifying women’s voices and championing their concerns.

Toun’s journey to becoming a prominent figure in the fields of journalism and women’s empowerment is nothing short of remarkable. Her unwavering dedication to advancing gender equity and putting an end to violence against women and girls has rightfully earned her a place as one of the most influential women in journalism in Africa.

A Trailblazer in Women’s Media

Toun’s brainchild, Women Radio 91.7 FM, stands as a testament to her commitment to providing a platform for women’s stories, concerns, and achievements. This unique radio station has become a beacon of hope, empowering women to speak up, share their experiences, and connect with one another.

Recognized for Her Impact

Toun Okewale Sonaiya’s influence reaches far beyond the airwaves. Her tireless efforts and dedication to nation-building have not gone unnoticed. She was inducted into the Nigerian Women Hall of Fame, a well-deserved honor for her significant contributions to her country.

Advocacy for Change

Toun is not just a broadcaster; she is a relentless advocate for change. Her advocacy extends to advocating for more women decision-makers in both government and the private sector. She understands the importance of women’s representation in positions of power and leadership.

Additionally, Toun is a staunch supporter of economic empowerment for women. She recognizes the pivotal role that financial independence plays in women’s lives, empowering them to achieve their dreams and contribute to their communities.

A Vision for a Better Future

Toun Okewale Sonaiya’s work is a testament to her unwavering belief in the power of women to drive positive change in society. Through her advocacy, she envisions a future where women’s voices are heard, their contributions are celebrated, and gender equity is not just a dream but a reality.

As we celebrate Toun’s incredible journey and the impact she has had on the lives of countless women, we are reminded that change is possible when individuals with a passion for progress take action. Toun’s story is an inspiration to all who believe in the power of women to transform the world.

Toun Okewale Sonaiya is not just a broadcaster; she is a force of nature, a visionary, and a champion of women’s rights. Her story is a testament to what can be achieved when one person dares to stand up and make a difference.

In her footsteps, may we all find the strength and determination to advocate for the change we wish to see in the world. Toun’s work is a reminder that our voices matter, and together, we can create a brighter, more equitable future for all.

As a seasoned public relations and media strategist, I frequently encounter entrepreneurs in pursuit of the elusive ‘magic’ formula for success. My response is simple: in our ever-evolving landscape, success hinges on one’s ability to learn and adapt at a pace that outpaces the competition.

I consistently emphasize the importance of pursuing relevance over mere popularity, emphasizing that this can only be attained through unwavering consistency and a commitment to continuous reinvention.”

In this article, we’ll explore 8 ways to stay relevant in your industry;

1. Network, network, network

Building relationships with industry peers will enable you to gain a broader perspective of what’s going on in your field, while also learning new work styles and problem-solving approaches. Here are 5 ways to network

2. Build a presence on social media

In today’s workplace, simply being on social media isn’t enough. To fully leverage these platforms, you have to be actively using these sites. This means taking the time to share other people’s tweets or posts, comment on industry news, and build your follower base. Consistency is key. Here are strategies to help build a presence on social media

3. Improve your visibility and develop high-quality content

Content is a valuable asset for staying connected and engaged with buyers. To remain relevant, create problem-solving content, and improve your visibility in the media.

4. Specialize in your niche

It is better to find your natural talent and excel in that area than to become someone who knows a little about a range of specialties. Becoming an expert in one area can attract offers from companies looking for experts in your field.

5. Stay Informed with Industry Updates

Stay ahead of the curve by regularly exploring industry-specific news and insights shared on various websites tailored to your skill set. This knowledge is a valuable asset for staying relevant in your field.

Watch: How To Be A Competent Leader

6. Cross-Industry Collaboration

Accept innovative collaboration to make sure your business stays relevant. The best part of working with people from other industries is you can share your knowledge and skills and learn from others. It’s an exchange program where both parties benefit each other.

7. Study the Success of Your Competitors

When you encounter competitors who have achieved greater success, take the opportunity to observe their operations and business practices. Investigate the strategies that set them apart and consider adapting these approaches to your profession.

8. Elevate Your Credibility and Reputation with the Guidance of a PR Expert

If you’re interested in delving into the world of PR and leveraging it to enhance your media visibility, You can also reach out via email at admin@womenofrubies.com

Explore my PR page to discover profiles of some remarkable women I’ve highlighted and gain further insights on how to maintain your industry relevance.

Don’t miss out on this valuable resource – Download your FREE PR Guide E-book now

Free PR Guidebook

 

In the heart of New York City, amidst the towering skyscrapers and bustling streets, the incredible journey of the Lawrence siblings is a testament to resilience, determination, and unwavering faith. Six sisters, once homeless, are now on a remarkable journey to fulfill their dreams of becoming nurses, and their story is nothing short of inspiring.

The Lawrence Siblings’ Journey: Overcoming Homelessness and Hardship

Back in 2013, the Lawrence family faced a devastating turn of events when they lost their home in Queens, New York City. David and Yonette Lawrence, the parents of the six sisters, found themselves confronted with the harsh reality of homelessness. Their family’s life took a dramatic turn as they moved from one relative or friend’s house to another, seeking shelter and stability, as they later shared with People magazine.

“It was challenging,” recalls 24-year-old Lauren. “There were a lot of very bumpy, depressing times.” The struggle to find a place to call home was a constant battle, and it took a toll on the family.

Educational Pursuit : From GEDs to Bachelor’s Degrees

Two years into this gruelling ordeal, their father, David, made a courageous decision. He refused to let their circumstances hinder the education and dreams of his daughters. The Lawrence sisters, who had been grappling with disrupted schooling due to their ever-changing living situation, enrolled in a homeschool program. Their goal? To earn their GEDs and ensure their education remained on track.

“He didn’t want what we were going through to hold us back,” explained 25-year-old Dominique. This decision marked a turning point in their lives, as they embarked on a path filled with challenges but brimming with determination and hope.

Unyielding Faith : The Driving Force Behind Their Success

The Lawrence sisters defied the odds and shattered the barriers in their way. In 2019, all six of them successfully earned their GEDs. Their journey continued as they enrolled in Nassau Community College and, later, proudly graduated from SUNY Old Westbury with bachelor’s degrees in public health in May.

“It’s been quite an adventure,” shared 22-year-old Danielle. “But what really pulled us through is our faith in God and in each other.” Their unwavering support for one another, coupled with their unshakable faith, carried them through even the darkest of times.

Future Prospects: Master’s Program in Public Health and Beyond

Today, these extraordinary siblings, aged 19 to 25, declare that this is just the beginning of their remarkable journey. In August, they embarked on a master’s program in public health at SUNY Downstate Health Sciences University. Their eyes are set on the future, as they plan to attend nursing school to further their education and expertise.

Father’s Pride : A Proud Parent’s Perspective

Their father, David Lawrence, couldn’t be prouder of his daughters, who have defied adversity to chase their dreams and emerge stronger than ever. “I’m so happy that they’ve done this together,” he said, beaming with pride. “I always tell them, ‘Life’s not fair. And when it throws you a curveball, you’ve got to adjust to it and keep going.'”

An Inspiring Story of Triumph

The Lawrence sisters’ journey is a powerful reminder that with determination, a strong support system, and unwavering faith, one can overcome even the most challenging circumstances. As they continue to pursue their dreams in the field of healthcare, their story serves as an inspiration to us all, demonstrating that resilience can lead to incredible achievements.

WorkTorch, the only career discovery platform for the service economy workforce, raised $2.2 million in a seed round led by Tenzing Capital, Tech Crunch reports. Previously known as QuickHire, sisters and founders Deborah Gladney and Angela Muhwezi-Hall’s new focus since raising more funds is not only more recruiting but also retention, as proved by the name change

“Finding the right talent is just half the battle,” Gladney said. “Where companies are really being hit the hardest is losing people faster than they’re coming in the door.” Wanting to make more of an impact, they considered their recruiting efforts fruitless since businesses weren’t doing anything to keep their new employees. “We started leaning into what was happening to people post-hire and have started to focus on career development and talent retention tools,” Gladney continued. “So our new name is WorkTorch. We want to be a guiding light to a better career, a better workforce.”

Less than two years old, WorkTorch has a roster of more than 40,000 people actively looking for a job with 1000 scheduled interviews monthly. To continue to shift the company towards retention, users can now track their career development and connect with other users; employers now have access to new retention tools based on regional trends.

Despite things like “quiet quitting” or “The Great Resignation,” HR platforms are still on VCs radars, pouring $1.4 billion into the industry at the top of 2022 with HR startups raising a total of 12.3 billion last year. Based in Kansas, Gladney and Muhwezi-Hall are the first Black women to raise more than $1M in the Midwest. But according to Muhwezi-Hall, this time was harder than the last time they raised funding. “People would give soft commitments, perform extensive due diligence, and then back out, saying they actually never wanted to get into HR.” According to Forbes, Black founders were receiving less than 1% of VC funding; in 2021, they received 1.2%.

How Deborah and Angela built WorkTorch
Deborah Gladney and Angela Muhwezi-Hall – Founders of WorkTorch

“It was very odd,” Muhwezi-Hall said. “A lot of these individuals have social media presences that are focused on diversity and inclusion. We were excited to meet with them. But when push came to shove, it was like any other — probably even worse than the VCs that just wouldn’t respond to our emails because they strung us along and wasted so much of our time.”

However, despite the obstacles, they were able to secure top investors such as Bloomberg Beta, MATH Venture Partners, Ruthless for Good Fund and Graham & Walker, which will allow them to expand to Chicago, Denver, Atlanta, and Dallas.

“Employers need better tools and capabilities to meet the needs of their workforce, and service-industry professionals thrive when offered opportunities to develop and grow their careers,” Josh Oeding, the founder of Tenzing Capital, told TechCrunch. “WorkTorch has figured out how to deliver value to employers, and professionals and the market is responding.”

Leslie Feinzaig, the founder of Graham & Walker, added, “I was deeply impressed by Deborah and Angela and had one of those magical first meetings where I immediately know I want to invest,” she told TechCrunch. “It was striking to me that this team deeply understands and respects the service workers, in a way that is rare in startup pitches. And this translates to metrics that are undeniable and unheard of for a startup at this stage.”

“WorkTorch is empowering people to pursue whatever they are passionate about. And then we come alongside them to help them get there,” Gladney said. This sister-duo is shifting the workforce. Looking at the economic downturn of the pandemic, we’re happy to hear that the relationship between employees and employers is changing. Not only is WorkTorch helping people snag interviews, but they’re also helping them grow professionally.

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