In Career Gems February 17, 2026 By Women of Rubies

Meet the Coaches for the Women of Rubies Media Pitch Challenge 2026

In celebration of Black History Month, Women of Rubies is hosting the Media Pitch Challenge, a visibility-focused initiative spotlighting women whose work deserves greater recognition. This challenge creates intentional space for women to confidently share their stories, articulate their impact, and position themselves for meaningful media exposure.

Ahead of the live virtual event on February 28th, 2026, all registered participants will receive structured guidance and direct access to expert coaches who will host a live group pitch session to prepare them for the challenge.

Esther Ijewere – Award-Winning Media Strategist & Founder, Women of Rubies

Esther Ijewere is an award-winning media strategist, coach, and Founder of Women of Rubies, a global platform and community of over 200,000 women dedicated to amplifying female voices. She has been a columnist with The Guardian Newspaper for 10 years and facilitates workshops for managers and emerging leaders, helping them sharpen communication, visibility, and leadership skills.

Through strategic storytelling, editorial features, and impact-driven initiatives, Esther has supported thousands of female entrepreneurs in gaining credibility, recognition, and growth opportunities.

During the pre-challenge coaching session, she will guide participants on refining their message, strengthening their positioning, and understanding what makes a pitch compelling within competitive media spaces.

Dr. Oluwanifemi Fagbohun – Business Growth Strategist & Founder, Montreal Vendors

Dr. Fagbohun is a dynamic entrepreneur, business growth strategist, and coach dedicated to helping founders scale strategically. As the Founder of Montreal Vendors, she supports over 17,000 entrepreneurs across Canada through visibility, strategic growth opportunities, and advocacy for inclusion.

In 2026, history was made at Montreal City Hall as Dr. Oluwanifemi “Niffy” Fagbohun signed the Canadian Historic Golden Book as a laureate during Mois de l’Histoire des Noirs (Black History Month). Recognized alongside the Mayor of Montreal and directors of the Round Table for Black History Month, she became the first Nigerian in Montreal, Quebec, to receive this prestigious honor, cementing her place in history while celebrating Black excellence and cultural legacy.

She is also the force behind Niffy Signature and Niffy Wellness Foundation, championing empowerment rooted in sustainability and impact. In the live group pitch session, she will help participants align media exposure with long-term business growth and brand authority.

Wendy Nwajiufor – Founder, WinTech & Digital Influence Coach

Wendy Nwajiufor, fondly known as Chylove, is a remarkable force in today’s digital age, where technology and innovation are key drivers of change. She is a visionary entrepreneur, successful YouTuber, Executive Director, and coach whose influence extends across the globe. Her journey is one of passion, dedication, and a relentless drive to empower others, especially women in the tech industry.

Her YouTube channel, which boasts over 50,000 subscribers, began as a platform to share unique and delicious meal recipes inspired by her Nigerian heritage and immigrant experience in Canada. Today, it has grown into a community where people from all walks of life find educational, inspirational, and practical content.

As part of the Media Pitch Challenge preparation, Wendy will guide participants on confident delivery, digital storytelling, and leveraging online platforms to amplify their voice and visibility.

Media Pitch Challenge Judges — Cynthia Mwangi, Hosna Kadary, Sherley Josepth ( Judges, Media Pitch Challenge 2026)

On the day of the event, participants will have the opportunity to pitch directly to our distinguished panel of judges, gaining real-time feedback and exposure within a visibility-focused ecosystem.

What Participants Will Receive

All registered participants will gain access to practical tools and guided support designed to ensure they pitch with clarity and confidence:

Media Pitch Workbook – A structured guide to clarify your story, message, and impact.
Live Group Pitch Coaching Session – Direct access to the coaches for guidance on pitching fundamentals and visibility best practices.
Exposure to Industry Judges & Media Partners – Pitches reviewed within a curated visibility-focused ecosystem.
Certificate of Participation from Women of Rubies – Official recognition of participation in the Media Pitch Challenge.

How the Women of Rubies Media Pitch Challenge Works

Register – Secure your spot via womenofrubies.com/mediapitch and receive confirmation with next steps.
Create Your Pitch – Record a 2–3 minute video introducing who you are, what you do, and why your story deserves media visibility.
Submit Your Video – Send your pitch and bio to pitch@womenofrubies.com
Get Shortlisted – A select group of standout pitches will be invited to present live.
Pitch Live & Get Feedback – Receive real-time feedback from media and industry experts.
Winner Selected – The winner receives a premium media visibility package featuring Women of Rubies, The Guardian, Canada News Journal, podcasts, and strategic amplification across partner platforms.

In Career Gems February 15, 2026 By Women of Rubies

Meet the Esteemed Judges of the Women of Rubies Media Pitch Challenge 2026

The Women of Rubies Media Pitch Challenge brings together an exceptional panel of leaders shaping media, finance, entrepreneurship, and storytelling across Canada and Africa.

This year’s judges are accomplished changemakers whose work spans financial inclusion, broadcast media, brand strategy, podcasting, policy advisory, and global community building. Their collective experience ensures that participants receive expert insight, meaningful feedback, and powerful visibility.

If you are a founder, creative, or changemaker looking to elevate your voice, this is the room you want to be in.

Hosna R. Kadary

National Market Leader, Zero Barriers to Business, BMO

With over 20 years of experience in financial services, Hosna R. Kadary is a nationally respected leader advancing equity and access to capital across Canada.

As National Market Leader for Zero Barriers to Business at BMO, she works at the intersection of financial empowerment, inclusion, and entrepreneurship. A Woman of Merit Award recipient, Hosna is dedicated to removing systemic barriers and expanding access to mentorship, funding, and business opportunities for underrepresented founders.

Her leadership extends to the Advisory Council of the Niffy Wellness Foundation, where she champions financial literacy, economic confidence, and sustainable growth for girls and women.

Hosna brings a critical lens to the Media Pitch Challenge:
How do founders position themselves for funding?
How do they communicate impact with clarity?
How do they build scalable, sustainable businesses?

Sherley Joseph

Founder, Black Canadian Creators | Podcaster | Media Producer

Sherley Joseph has spent more than a decade shaping Black Canadian storytelling through podcasting, publishing, and community-driven media platforms.

As co-host of The Sherley and Clove Podcast, she has built a cultural archive of over 800 episodes centered on identity, lived experience, and creative expression. Through Black Canadian Creators, she has created a national platform dedicated to amplifying Black creatives, independent media, and digital storytelling.

Sherley is also the founder of BlkPodNews: Northern Voices and co-organizer of The Soundwave Summit, advancing independent podcasting and media ownership across Canada.

Her lens as a media builder and community connector ensures that pitches are evaluated not just for visibility, but for cultural resonance, authenticity, and long-term narrative power.

Cynthia Mwangi

Brand Manager, Hot 96 | Founder, Cyn Communications | PR & Media Strategist

Cynthia Mwangi is a leading PR, Marketing, and Communications expert with nearly two decades of experience across broadcast journalism, brand management, and digital strategy.

Currently serving as Brand Manager at Hot 96 and Deputy Radio Digital Manager at Royal Media Services Ltd in Kenya, Cynthia operates at the intersection of content, revenue, operations, and digital growth. She understands how modern media integrates storytelling, audience engagement, and measurable business outcomes.

Through her firm, Cyn Communications, she supports organizations and public figures with media relations, political communications, crisis management, and brand positioning.

Cynthia brings strategic insight into what makes a pitch media-ready, compelling, and newsworthy in today’s competitive communications landscape.

Why This Judging Panel Matters

The Women of Rubies Media Pitch Challenge is more than a pitch competition. It is a visibility platform designed to equip women founders, creatives, nonprofit leaders, and changemakers with:

Media positioning skills
Strategic storytelling clarity
Confidence in communicating impact
Access to influential leaders across finance, media, and entrepreneurship

Our judges represent finance, global business, podcasting, communications, policy, and brand strategy. Their feedback goes beyond surface-level advice. It reflects real-world experience in scaling brands, securing funding, building audiences, and shaping narratives.

A Note from Esther Ijewere, Founder of Women of Rubies

At Women of Rubies, we believe visibility is not vanity. It is access. It is opportunity. It is leverage.

The Media Pitch Challenge was created to help women articulate the value of their work with clarity and confidence. Too many brilliant founders are building quietly without the platforms, media exposure, or strategic feedback they need to scale.

Bringing together leaders like Hosna R. Kadary, Dr. Oluwanifemi Fagbohun, Sherley Joseph, and Cynthia Mwangi reflects our commitment to excellence. These are women who understand capital, storytelling, governance, brand positioning, and systems change. Their presence signals that women’s stories deserve serious rooms and serious decision-makers.

This challenge is about more than pitching. It is about helping women own their narrative, refine their voice, and step into greater visibility with intention.

About the Women of Rubies Media Pitch Challenge

The Media Pitch Challenge is an annual initiative by Women of Rubies designed to amplify women’s voices during Black History Month and beyond.

Participants submit a 2-minute video pitch, receive coaching resources, and present live before an expert panel. The initiative provides:

Media visibility and digital spotlight features
A structured pitch coaching session
A Media Pitch Workbook
Access to industry leaders
Post-event exposure across Women of Rubies platforms

The challenge exists for women founders, creatives, nonprofit leaders, and changemakers ready to refine their story and expand their reach.

Register for the Media Pitch Challenge

If you are building something meaningful and want your story to be seen, heard, and supported, this platform was created for you. Register here: womenofrubies.com/mediapitch

Join us on February 28 and step into a room designed for clarity, confidence, and visibility.

In Career Gems February 12, 2026 By Esther Ijewere

Hosna Kadary: Advancing Financial Equity and Access to Capital for Women Entrepreneurs in Canada

In a business landscape where access to capital remains one of the biggest barriers for underrepresented founders, leaders like Hosna R. Kadary are changing the narrative.

With over 20 years of experience in financial services, Hosna serves as the National Market Leader for Zero Barriers to Business at BMO, where she leads initiatives designed to expand financial access, mentorship, and opportunity for entrepreneurs across Canada. Her work is rooted in one powerful belief: economic empowerment is foundational to true inclusion.

Leading Zero Barriers to Business at BMO

At BMO, Hosna leads the national strategy for Zero Barriers to Business, a program focused on removing structural obstacles that prevent women, racialized founders, and underrepresented entrepreneurs from accessing capital and scaling their ventures.

Her leadership goes beyond traditional banking. It integrates financial literacy, mentorship, community partnerships, and ecosystem collaboration to create real pathways for sustainable business growth.

Through her work, countless founders have gained access to the tools, capital, and networks required to move from idea to scale.

A Recognized Leader in Financial Empowerment

Hosna is a recipient of the Woman of Merit Award, recognized for her commitment to equity, inclusion, and economic empowerment. She is widely respected for her visionary leadership in financial advocacy and mentorship.

Her influence extends beyond the financial sector. She serves on the Advisory Council of the Niffy Wellness Foundation, where she champions economic confidence and financial literacy for girls and women. Her approach recognizes that wellness is multidimensional and that economic independence plays a critical role in long-term stability and dignity.

Championing Access to Capital for Women and Racialized Entrepreneurs

Access to funding remains one of the most significant challenges for women founders and racialized business owners in Canada. Hosna’s work directly addresses this gap.

By building bridges between financial institutions and communities, she helps create opportunities that are not only inclusive but sustainable. Her leadership ensures that entrepreneurs are not just given capital, but also education, mentorship, and ecosystem support.

This systems-level approach aligns closely with the mission of Women of Rubies to amplify women’s stories and provide strategic visibility platforms that help founders grow.

Building a Future Without Barriers

Hosna’s career reflects a broader shift in how financial institutions engage with underrepresented entrepreneurs. By centering equity and opportunity, she is helping redefine what inclusive banking and financial leadership look like in Canada. Her work demonstrates that when systems evolve, communities rise.

In Career Gems February 7, 2026 By Women of Rubies

All You Need to Know About the Women of Rubies Media Pitch Challenge

This February, in celebration of Black History Month, Women of Rubies is hosting the Media Pitch Challenge, a Black woman–led visibility and media empowerment initiative designed to amplify the voices, stories, and impact of women founders, creatives, and changemakers.

Building on the success of our Media Visibility Bootcamp, this challenge creates a direct pathway from preparation to exposure. It was designed to address a critical gap: women are doing powerful work, yet many still lack access to the platforms, media opportunities, and decision-makers needed to scale their impact. The Media Pitch Challenge exists to bridge that gap while welcoming more women into a growing ecosystem of visibility, support, and access.

What Is the Women of Rubies Media Pitch Challenge?

The Media Pitch Challenge is a curated visibility opportunity where women are invited to pitch their story, brand, or initiative for media exposure and strategic amplification.

Unlike traditional pitch competitions focused solely on funding, this challenge centers visibility as currency, because being seen creates access to funding, partnerships, credibility, and long-term growth.

Why This Matters, Especially During Black History Month

Black History Month is not only about reflection, but it is also about recognition, representation, and elevation.

This initiative:

Celebrates Black women’s leadership, innovation, and entrepreneurship
Highlights underrepresented voices doing meaningful work
Aligns with broader goals of economic empowerment and inclusion
Creates tangible visibility opportunities, not just conversations

The Media Pitch Challenge positions Black History Month as a moment of action and amplification, not symbolism alone.

How the Media Pitch Challenge Works

The process is intentionally structured to be accessible, fair, and impactful.

Step 1: Registration
Participants register to secure their spot in the challenge.

Step 2: Video Pitch Submission
Each participant submits a 2-minute video pitch sharing:

Who they are
What they do
Why their story or work deserves visibility

Step 3: Review & Shortlisting
All video pitches are reviewed in advance by a panel of media and industry experts.

Step 4: Live Pitch Event
A select group of shortlisted participants pitches live during the virtual event on February 28, 2026 and receives feedback.

Step 5: Winner Selection
One standout pitch is selected to receive a premium media visibility package.

What the Winner Receives

The selected winner will receive a $2500 worth of Premium Media Visibility Package, including:

Feature spotlight on Women of Rubies and other top media platforms like Guardian, Associated Press, Canada News Journal, Business Insider, podcasts, and strategic visibility amplification across partner platforms.

This package is designed to elevate visibility, credibility, and reach, long after the event ends.

Who Should Apply? This challenge is for:

Women founders and entrepreneurs
Creatives and storytellers
NGO leaders and social impact builders
Women-led brands and initiatives
Changemakers ready to be seen

If visibility, credibility, and access are part of your 2026 goals, this opportunity is for you.

Media & Community Partners

This initiative is delivered in collaboration with visibility and community partners, including Montreal Vendors, WinTECH Community, Leading Ladies Connect, Audaz Magazine, Toronto Caribbean Newspaper, and other aligned media and ecosystem platforms committed to advancing women-led stories and impact.

Event Details at a Glance

Event: Women of Rubies Media Pitch Challenge
Date: Saturday, February 28, 2026
Format: Virtual
Theme: Black History Month, Visibility, Leadership & Impact
Registration: womenofrubies.com/mediapitch

The Women of Rubies Media Pitch Challenge is more than a pitch event. It is a visibility accelerator. A platform for stories that matter. And a step toward ensuring that women’s work is not just done, but also seen.

Coaches and Judges to be announced soon!!

In Career Gems February 7, 2026 By Esther Ijewere

How to Pitch Your Story: A Practical Guide for Women Doing Impactful Work

Many women are doing powerful, impactful work, building businesses, leading organizations, creating change, yet remain unseen, not because the work isn’t good enough, but because the story isn’t landing clearly.

Pitching your story is not about bragging or exaggerating. It’s about communicating your impact in a way people understand, remember, and want to support.

If you’ve ever struggled to explain what you do, felt nervous reaching out to media or partners, or wondered why opportunities pass you by, this guide is for you.

What Does It Mean to Pitch Your Story?

A pitch is a short, clear explanation of:

Who you are
What you do
Who you serve
Why your work matters

It can be used for:

Media opportunities
Panels and speaking engagements
Funding and grants
Partnerships and collaborations
Visibility platforms and features

A strong pitch helps others quickly understand your value, without confusion or oversharing.

Why Many Women Struggle With Pitching

Women often:

Over-explain instead of clarifying
Focus on credentials instead of impact
Minimize achievements to avoid sounding “too much”
Assume people already understand their work

The result? Missed opportunities, weak visibility, and stories that get overlooked.

Pitching is not about shrinking yourself. It’s about owning your work with intention.

The 5 Key Elements of a Strong Story Pitch

1. Start With Clarity, Not Background

Avoid long introductions about how you started.
Instead, lead with what you do now and why it matters.

Example:
“I help women-led businesses position their work for media visibility and growth.”

2. Define the Problem You Solve

People connect faster when they understand the problem.

Ask yourself:

What challenge does my audience face?
What gap does my work address?

This gives your story relevance.

3. Highlight Impact, Not Just Activity

Don’t just say what you do, say what changes because of it.

Instead of:
“I run workshops for women entrepreneurs.”

Say:
“I help women entrepreneurs gain the clarity and confidence needed to attract funding and visibility.”

4. Keep It Human and Relatable

Your story should feel grounded, not rehearsed.

You don’t need perfect language; you need authenticity and intention.

5. End With Purpose

Every pitch should have a direction:

An invitation to learn more
A call to collaborate
A reason to follow up

Never end your pitch without a clear next step.

How Long Should Your Pitch Be?

Written pitch: 150–250 words
Video pitch: 1–2 minutes
Live pitch: 60–120 seconds

Shorter is often stronger; clarity beats complexity.

Common Pitching Mistakes to Avoid

Trying to impress instead of connecting
Using too much jargon
Listing every role you’ve ever had
Apologizing for your work
Assuming people already “get it”

Your story deserves intention and structure.

Why Pitching Matters More Than Ever

In today’s digital world, visibility is currency.

Media platforms, funders, and collaborators are not just looking for ideas — they’re looking for clear, confident storytellers who can articulate impact.

If you can pitch your story well, you open doors.

Pitch Your Story with Impact: Join the Media Pitch Challenge

Many women are doing powerful, impactful work, building businesses, leading organizations, creating change, yet remain unseen. Not because the work isn’t good enough, but because the story isn’t landing clearly.

Pitching your story is not about bragging or exaggerating. It’s about communicating your impact in a way people understand, remember, and want to support.

If you’ve ever struggled to explain what you do, felt nervous reaching out to media or partners, or wondered why opportunities pass you by, our Media Pitch Challenge is designed to guide you from preparation to exposure. This initiative gives women founders and creators the tools, feedback, and platform to craft a pitch that opens doors to media features, partnerships, funding, and visibility opportunities.

Through this challenge, you’ll:

Learn to communicate your value clearly and confidently
Connect your story to audiences that matter
Practice pitching in a supportive environment
Gain direct access to media, decision-makers, and collaborators

Your story deserves to be heard. The Media Pitch Challenge is your opportunity to step into visibility and ensure your work is seen, recognized, and celebrated.

Learn more and register for the Media Pitch Challenge →

In Career Gems February 7, 2026 By Esther Ijewere

The Art of Pitching: A Comprehensive Guide To Securing Media Features

Securing media features can be a game-changer for individuals or businesses looking to boost their visibility and credibility. Crafting a compelling pitch is the first step toward grabbing the attention of journalists and editors. In this guide, we’ll explore the strategies and best practices for effectively pitching for media features.

Know Your Target Media Outlets

Understanding the media outlets you’re targeting is essential. Research their focus, audience, and the types of features they typically run. Tailor your pitch to align with the publication’s tone, style, and content preferences.

Craft a Captivating Subject Line

The subject line of your pitch is the gateway to getting noticed. Craft a concise, intriguing subject line that encapsulates the essence of your story. Make it clear why your feature is newsworthy or resonates with their readership.

Research and Personalize

Address the journalist or editor by name and reference their previous work or recent articles. Show that you’ve done your homework and understand their interests. A personalized pitch demonstrates your genuine interest in their platform.

Start with a Compelling Hook

Open your pitch with a strong hook that immediately engages the recipient. Clearly state the unique angle or story your feature offers and why it matters. Journalists are drawn to pitches that promise a fresh perspective or highlight a compelling narrative.

Clearly Outline the Value

Explain why your feature is valuable to their audience. Clearly articulate the benefits and relevance of your story. Whether it provides insights, addresses a current trend, or offers a unique perspective, emphasize what makes your feature stand out.

Showcase Your Expertise

Highlight your credentials or the unique insights you bring to the table. Journalists are more likely to feature stories from credible sources. If applicable, share any notable achievements, awards, or relevant experience that adds weight to your pitch.

Keep it Concise and Focused

Journalists receive numerous pitches daily, so keep yours concise and focused. Provide a brief yet comprehensive overview of your feature, emphasizing key points without overwhelming the reader. Make it easy for them to grasp the essence of your story quickly.

Include Supporting Materials

Enhance your pitch with supporting materials that add depth to your story. Include high-quality images, relevant statistics, or links to additional resources. Ensure all materials align with the publication’s guidelines and contribute to the overall appeal of your feature.

Below are two example pitches for Esther Ijewere and Oprah Winfrey that can serve as helpful guides:

Pitch for Esther Ijewere, Founder of Women of Rubies:

Subject: Empowering Women Globally: A Story of Resilience and Impact

Dear [Recipient’s Name],

I hope this message finds you well. My name is [XXX], and I am reaching out to you on behalf of Women of Rubies, a dynamic organization founded by the inspirational Esther Ijewere.

Esther’s journey and the incredible work of Women of Rubies are a testament to resilience, empowerment, and the unwavering commitment to uplift women worldwide. With impactful initiatives ranging from education and media to advocacy for women’s rights, Women of Rubies is at the forefront of creating positive change.

I would love to offer you the opportunity to feature Esther Ijewere and Women of Rubies in [Publication Name]. Esther’s story, combined with the organization’s achievements, aligns seamlessly with [Publication Name]’s commitment to highlighting stories of empowerment and social impact.

Here are a few key points we can explore in the feature:

Esther Ijewere’s inspiring journey and vision behind Women of Rubies.
Notable initiatives and projects undertaken by Women of Rubies.
Impactful stories of women whose lives have been transformed through the organization’s efforts.

I believe this feature would resonate strongly with your readership and contribute to the ongoing dialogue on empowerment and social change. If you are interested, I am happy to provide more information, schedule an interview, or supply additional materials.

Thank you for considering this pitch, and I look forward to the possibility of collaborating on this impactful feature.

Best regards, [Your Full Name] [Your Contact Information]

Trailblazing Philanthropy: Unveiling Oprah Winfrey’s Impactful Initiatives

Pitch for Oprah Winfrey:

Subject: Trailblazing Philanthropy: Unveiling Oprah Winfrey’s Impactful Initiatives

Dear [Recipient’s Name],

I hope this message finds you in good health. My name is [XXX], and I am reaching out to you with a compelling story that I believe aligns seamlessly with [Publication Name]’s commitment to showcasing influential figures making a positive impact.

Oprah Winfrey, a global icon and trailblazer in media and philanthropy, continues to inspire millions with her unwavering dedication to creating positive change. I am eager to propose a feature that delves into Oprah’s philanthropic endeavors, shedding light on the transformative initiatives that have made a profound impact on communities worldwide.

Key points we can explore in this feature include:

Oprah Winfrey’s journey from media mogul to influential philanthropist.
Insightful details on Oprah’s notable philanthropic initiatives and organizations.
Personal stories of individuals whose lives have been positively influenced by Oprah’s philanthropy.

I believe a feature on Oprah Winfrey’s philanthropic legacy would be of great interest to [Publication Name]’s audience, adding a unique and impactful narrative to your esteemed publication.

If this proposal aligns with your editorial vision, I am happy to provide additional information, arrange an interview, or share supporting materials.

Thank you for considering this pitch, and I look forward to the possibility of collaborating on this compelling feature.

Best regards, [Your Full Name] [Your Contact Information]

Conclusion

Pitching for media features requires a strategic approach and a deep understanding of your target publications. By crafting personalized, attention-grabbing pitches and clearly showcasing the value of your story, you increase the likelihood of securing media features that can significantly impact your visibility and credibility. Remember, each pitch is an opportunity to tell a compelling story and make a lasting impression on the media landscape. Good luck!

Grab our free PR guide E-book here for enhanced visibility!

In Career Gems January 30, 2026 By Esther Ijewere

Intentional Presence: Boost Credibility and Influence as a Leader or Professional

In today’s fast-paced world, showing up isn’t just about being visible; it’s about being seen with intention. Whether you are a manager guiding teams, a professional building your online presence, or an entrepreneur navigating opportunities, intentional presence is the skill that shapes credibility, influence, and leadership impact. It ensures that the energy, voice, and authority you bring to every interaction align with your values and goals, so you are remembered for what matters most.

What is Intentional Presence?

Intentional presence is the conscious practice of how you show up, choosing alignment over reaction.

For managers: It’s about setting the tone in meetings, guiding teams, and leading with confidence and authenticity.
For public-facing professionals: It’s about communicating clearly and consistently across platforms, projecting credibility, and engaging intentionally with your audience.

Presence is not about being the loudest or most visible voice. It’s about being clear, grounded, and purposeful, even in moments of quiet.

Why Unintentional Presence Can Undermine Influence

Many women are encouraged to “be seen” without first clarifying how they want to be perceived. Visibility without intention can lead to:

Mixed messages about your values or authority
Overcommitment and burnout
Being remembered for busyness rather than impact

Intentional presence acts as a filter, helping you decide which opportunities, interactions, and platforms deserve your energy, and which do not.

The Three Pillars of Intentional Presence

1. Clarity

Identify what you want to be known for. Understand your values, goals, and the legacy you want to leave. Without clarity, presence becomes reactive and inconsistent.

2. Consistency

Credibility grows when your actions, communication, and decisions consistently reflect your values over time. Consistency builds trust and reinforces influence.

3. Connection

Influence is relational. Presence is strongest when people leave interactions feeling seen, respected, and understood. Connection amplifies credibility more than visibility alone.

Applying Intentional Presence in Real Life

For Managers and Leaders:

Prepare for key meetings and team interactions
Lead with authority without overexplaining
Set boundaries to protect focus and energy
Align actions with your team’s needs and your strategic goals

For Public-Facing Professionals:

Post and engage on social media with clarity and purpose
Build a consistent online identity aligned with your values
Pause before saying yes to every opportunity, and choose visibility intentionally
Use storytelling to strengthen influence and credibility

A Weekly Reflection Tool

Regardless of your role, a simple weekly check-in helps build intentional presence:

Where did I feel most aligned this week?
Where did I feel drained or reactive?
Which actions reinforced my credibility and influence?
What one intentional adjustment can I make next week?

Small, consistent reflection compounds into measurable confidence and influence.

Presence Evolves With Your Leadership Season

Intentional presence is not static. Your leadership style, visibility, and energy investment will shift with roles, responsibilities, and life seasons.

Some weeks call for visibility and assertiveness
Other times, influence comes from quiet, strategic action

Recognizing and adjusting to these shifts is part of the skill of intentional presence.

The Takeaway

Intentional presence is not about doing more, being louder, or constantly visible. It’s about showing up with purpose, clarity, and authenticity, whether you are leading a team, building an online profile, or navigating professional opportunities.

Presence is not accidental.
Credibility is not automatic.
Influence is built, one intentional choice at a time.

Author Bio

Esther Ijewere is an award-winning facilitator, media strategist, and founder of Women of Rubies, a platform dedicated to amplifying women’s voices and leadership. She supports women in developing intentional presence, visibility with purpose, and leadership credibility.

In Career Gems January 30, 2026 By Women of Rubies

WCT Leadership Excellence Awards 2026: Give to Gain

Women and allies across Canada are invited to celebrate leadership, diversity, and opportunity at the 35th annual WCT Leadership Excellence Awards (LEA). Building on the theme of International Women’s Day 2026, Give to Gain, the awards honour women, men, and organizations that actively champion women’s advancement in the workplace.

This prestigious gala is a must-attend event for Canada’s vibrant business sectors, bringing together the country’s most influential leaders and rising stars to recognize outstanding contributions to women’s empowerment and inclusion in the communications and technology industries.

WCT Leadership Excellence Awards 2026: Give to Gain — Photo: WCT website

Event Details

Date: Tuesday, April 14th, 2026
Time: 5:00 PM – 9:00 PM
Location: Fairmont Royal York, 100 Front St W, Toronto, ON M5J 1E4
Tickets & Tables:Here
Sponsorship Packages: Here

About the Leadership Excellence Awards

The WCT Leadership Excellence Awards (LEA) celebrate individuals, teams, and organizations who champion diversity, opportunity, and inclusion for women in Canada’s communications and technology sectors. This year marks the 35th anniversary of the awards, with eight prestigious categories recognizing exceptional leadership.

Nomination deadline: February 6, 2026

Award Categories

1. Woman of the Year
The highest individual honour, celebrating extraordinary leaders who have materially advanced the roles and influence of women in the digital economy.

2. ERG of the Year
Recognizes Employee Resource Groups that demonstrate exceptional commitment to women’s advancement, using best practices to foster inclusion and measurable workplace results.

3. Ally of the Year
Honours men who have made significant contributions as mentors, sponsors, or advocates, empowering women within organizations and across the economy.

4. Innovator of the Year
New for the 35th anniversary, this award celebrates women leading in disruptive or emerging technologies, turning bold ideas into transformative solutions.

5. Champion of the Year
Exclusive to WCT sponsoring partner leaders, this award recognises those championing WCT’s cause and advancing women within their organizations.

6. Mentor of the Year
Honours exceptional mentors from WCT programs — including Pods and career accelerators — who guide and develop women leaders through insight, encouragement, and dedication.

7. Rising Star of the Year
Open to WCT program alumni, this award celebrates emerging leaders making a meaningful impact early in their careers and shaping the future of leadership in Canada’s digital economy.

8. Regional Leader of the Year
Recognizes outstanding volunteer leaders across WCT chapters in Canada whose advocacy, mentorship, and dedication strengthen local networks and empower women in the digital economy.

Why Attend

The WCT Awards Gala is not just a celebration; it is a networking and learning opportunity. Attendees will connect with influential leaders, rising talent, and organizations dedicated to inclusion, equity, and innovation.

Whether you’re nominating, attending, or sponsoring, the event is a chance to:

Celebrate achievements in leadership and diversity
Recognize role models shaping Canada’s digital economy
Build connections with the country’s top business and tech leaders

How to Participate

Submit Nominations: Here
Buy Tickets & Tables: Here
Explore Sponsorship Packages: Here

Celebrate the women, allies, and organizations who give to gain in leadership. Together, we can continue to create a future where women thrive across Canada’s technology and communications sectors.

General enquiries: info@wct-fct.com

In Career Gems January 28, 2026 By Women of Rubies

Funding Masterclass with Sola Oluwole (Replay)

Many women-led businesses and initiatives have incredible ideas and impact, yet often struggle to access the funding and support needed to grow. The Women of Rubies Funding Masterclass, facilitated by Sola Oluwole, tackled exactly this challenge, providing actionable strategies, clarity, and tools to help women founders position their work for funding success.

🎥 Replay Available Now

The full masterclass is now available as a replay for just $30. Watch and learn at your own pace, and revisit key insights shared during the session. Access the Replay Here

Inside, we break down:
✔️ What funders actually look for
✔️ How to prepare your business for funding
✔️ Common mistakes that block access
✔️ Practical steps you can apply immediately

Optional Add-On: Spotlight Feature

For those interested in amplifying their work even further, selected participants will be featured on the Women of Rubies platform. Share your bio, photo, and social links when you get the replay to be considered for this exclusive visibility opportunity. Send to – Info@womenofrubies.com

Take the step today to grow your impact, gain clarity on funding, and expand your visibility.

In Career Gems January 20, 2026 By Women of Rubies

Why So Many Women Doing Impactful Work Are Still Invisible

Too many women doing impactful, community-shaping work are still invisible.

Across industries, women founders, creatives, nonprofit leaders, and advocates are building powerful solutions, driving change, and serving their communities, yet their stories often go unseen and unheard. The issue is rarely a lack of talent, effort, or preparation. More often, it is a lack of access to visibility.

In today’s media-driven world, visibility determines whose work is recognized, funded, and supported. And for many women, especially Black women and women from underrepresented communities, that access remains limited.

Visibility Is the Difference Between Impact and Opportunity

Visibility is often treated as optional, something to pursue later, once the work is “bigger” or “more established.” In reality, visibility is a growth tool. It shapes perception, credibility, and opportunity.

When women doing impactful work gain visibility, they unlock:

Increased trust and legitimacy
Access to partnerships and funding
Opportunities for media coverage and speaking
Broader community reach and influence

Without visibility, even the most meaningful work can remain confined to small circles, limiting its ability to scale and create lasting change.

Why Women Doing Impactful Work Remain Invisible

The visibility gap is not accidental. Many women face systemic barriers that limit their exposure to media platforms, industry gatekeepers, and decision-makers.

Some of the most common challenges include:

Limited access to media and storytelling platforms
Lack of guidance on how to pitch their work effectively
Confidence gaps shaped by exclusion, not capability
Few spaces designed to amplify women’s voices intentionally

As a result, women are often encouraged to “keep building” without being shown how to position their stories in ways that attract attention, support, and opportunity.

Shifting the Narrative Through Visibility

Addressing invisibility requires more than encouragement, it requires structure, access, and intentional platforms. Women need spaces that help them clarify their stories, communicate their impact, and be seen by the right audiences.

This is where visibility initiatives play a critical role. When women are supported to articulate their work clearly and confidently, they are better positioned to claim space, attract support, and expand their reach.

Introducing the Media Pitch Challenge

In celebration of Black History Month, Women of Rubies is hosting the Media Pitch Challenge, a visibility-focused initiative created to spotlight women whose work deserves greater recognition.

The Media Pitch Challenge is designed to help women doing impactful work move from preparation to exposure. It is not about perfection or polished PR language. It is about clarity, confidence, and learning how to communicate your story in a way that resonates with media, audiences, and opportunities.

Participants receive guided support to refine their pitch and share their work within a curated visibility ecosystem.

What Participants Gain

Women who take part in the Media Pitch Challenge receive:

A Media Pitch Workbook to structure and strengthen their story
Access to a live group pitch coaching session led by visibility coaches
The opportunity to pitch before industry and media judges
A certificate of participation from Women of Rubies

One standout participant will receive a $2,500 Media Visibility Package, including featured content, interviews, social amplification, and strategic visibility support.

Who This Is For

The Media Pitch Challenge is open to women who are:

Founders and entrepreneurs
Creatives and storytellers
Nonprofit and NGO leaders
Advocates and community builders
Professionals with meaningful work to share

If you are doing impactful work and feel your story deserves to be seen more widely, this initiative was created with you in mind.

Why This Matters During Black History Month

Black History Month is a time to honor leadership, contribution, and excellence, not only from the past, but in the present. Spotlighting women doing impactful work today is part of continuing that legacy.

Visibility is not about attention for attention’s sake. It is about representation, access, and creating pathways for women’s work to be recognized and supported.

Step Into the Spotlight

The Media Pitch Challenge takes place on February 28, and participation is now open.

If you are ready to:

Clarify your story
Strengthen your visibility
Share your impact with confidence

You are invited to learn more and apply.

👉 Learn more and apply here: womenofrubies.com/mediapitch
📩 Questions: pitch@womenofrubies.com

Because impactful work deserves visibility, and your story deserves to be seen.

Career Gems