In Career Gems April 9, 2026 By Women of Rubies

Brand Audit Masterclass 2026: Elevate Your Brand Positioning and Visibility with Women of Rubies

In today’s competitive landscape, having a great business is no longer enough; your brand must be positioned strategically to attract visibility, credibility, and opportunities.

That is why Women of Rubies is hosting the Brand Audit Masterclass on April 11, 2026, at 12:00 PM EST, a transformational session designed to help entrepreneurs, founders, and professionals refine how they show up in the marketplace.

Whether you are building a personal brand, scaling a business, or seeking more visibility in your industry, this masterclass will provide practical insights to help you strengthen your positioning and align your brand for growth.

What is the Brand Audit Masterclass?

The Brand Audit Masterclass is a strategic training experience designed to help participants assess, refine, and optimize their brand presence for greater visibility and impact.

Attendees will learn how to:

Identify gaps in their current brand positioning
Refine their messaging and visual identity
Align their online presence with their goals
Improve brand visibility and discoverability
Position themselves for media, partnerships, and premium opportunities

Meet the Facilitator

Esther Ijewere will lead attendees through a strategic brand audit framework designed to strengthen visibility and positioning.

Esther Ijewere

Esther Ijewere is a media strategist, visibility consultant, and founder of Women of Rubies, an integrated media and visibility platform dedicated to amplifying women’s voices globally.

Through her work, Esther has helped founders, entrepreneurs, and changemakers strengthen their visibility, optimize their digital presence, and position their brands for media features, partnerships, and opportunities.

She is also a recipient of the 100 Black Women to Watch in Canada Award and is recognized for her expertise in storytelling, branding, and strategic visibility.

Featured Guest Speakers

Jessica Campbell joins the Brand Audit Masterclass to share insights on branding, visibility, and premium positioning.

Jessica Campbell

Jessica Campbell is an award-winning entrepreneur, educator, and creative director based in Los Angeles. As CEO of PO3 Agency, she leads innovative branding and marketing campaigns across the sports and entertainment industries, working with Grammy-winning artists, athletes, and global brands.

Jessica has produced high-impact campaigns for platforms including ESPN and UBS Financial, generating billions of impressions worldwide.

Professional photo of Dr. Oluwanifemi Fagbohun, founder of Montreal Vendors and business strategist, featured in the Brand Audit Masterclass.

Dr. Oluwanifemi Fagbohun

Dr. Oluwanifemi “Niffy” Fagbohun is a multi-award-winning entrepreneur, bestselling author, and founder of Montreal Vendors. Through her platform, she has empowered over 17,000 entrepreneurs by creating opportunities for visibility, inclusion, and growth. She is widely recognized for her work in business development, wellness, and women’s empowerment.

Hembadoon brings insight on multidimensional branding, reinvention, and authentic storytelling.

Hembadoon

Hembadoon is a Luxembourg-based multidisciplinary artist known for intentionally building a multidimensional brand and re-entering the music industry with clarity and purpose after years away. Her journey reflects the power of reinvention, intentional branding, and authentic visibility.

What to Expect During the Masterclass

The event will feature:

Expert Speaker Insights

A moderated guest speaker conversation on brand building, visibility, storytelling, and strategic positioning.

Practical Brand Audit Framework

A guided session helping participants evaluate their current brand and identify areas for improvement.

Real-World Visibility Strategies

Actionable strategies to increase discoverability, authority, and positioning.

Interactive Learning

Opportunities to reflect on your brand, ask questions, and apply insights in real time.

Who Should Attend?

This masterclass is ideal for:

Entrepreneurs and Founders
Coaches and Consultants
Creatives and Industry Experts
Professionals Building Personal Brands
Anyone Looking to Increase Visibility and Positioning

Why This Masterclass Matters

Strong branding is no longer optional. It is foundational. A well-positioned brand can:

Open doors to partnerships
Attract media opportunities
Increase trust and credibility
Drive premium sales and business growth
Differentiate you in crowded markets

Reserve Your Spot

If you are ready to strengthen your brand and position yourself strategically for greater visibility and opportunity, this masterclass is for you.

Date: April 11, 2026
Time: 12:00 PM EST | Register here: bit.ly/BrandAuditMasterclass

Register now to secure your spot.

At Women of Rubies, we believe visibility should be intentional, not accidental. The Brand Audit Masterclass is more than a training session; it is an opportunity to refine your brand, sharpen your positioning, and elevate how you show up in the world. Your next level of visibility starts with your brand.

In Career Gems April 6, 2026 By Women of Rubies

BMO Celebrating Women Grant Program 2026: $10,000 Funding Opportunity for Women Entrepreneurs in Canada

Women entrepreneurs in Canada have an exciting opportunity to access funding and scale their businesses through the BMO Celebrating Women Grant Program, delivered in collaboration with Deloitte.

This initiative is designed to support women and non-binary entrepreneurs who are building impactful businesses and driving meaningful change in their communities.

What is the BMO Celebrating Women Grant Program?

The program will award 10 Canadian small businesses with $10,000 CAD each to help accelerate growth, strengthen operations, and expand their impact.

Beyond funding, this initiative recognizes businesses that are not only profitable but also aligned with global impact goals, particularly the United Nations Sustainable Development Goals (UN SDGs).

Who Should Apply?

This grant is ideal for established women-led businesses that can clearly demonstrate:

What they are building
The impact they are creating
How funding will help scale their business

Applicants should be ready to connect their work to 2–3 UN Sustainable Development Goals (SDGs) and show how they measure their impact.

What You Need to Include in Your Application

When applying, you will be required to:

✔️ Provide basic information about yourself and your business
✔️ Answer questions about your business model, growth plans, and impact
✔️ Identify 2–3 UN SDGs your business aligns with and explain why
✔️ Share how you measure your impact (results, metrics, and targets)
✔️ Explain how the $10,000 grant will support your business growth

Apply here: www.bmoforwomen.com/en/grant/

Bonus Step (For Semi-Finalists)

Selected semi-finalists will be invited to submit a 60–120 second video explaining:

Their SDG focus
Their business impact
How the grant will help them scale

Key Evaluation Criteria

Applications will be assessed based on:

Clarity and strength of SDG alignment
Measurable impact and results
Strategic use of funding
Overall potential to scale and create impact
Alignment with inclusivity and global impact goals

Eligibility Criteria

For Applicants:

Must be a resident of Canada
Must have reached the legal age of majority
Must have authority to apply on behalf of the business
Must not have received a previous BMO Celebrating Women Grant

For Businesses:

At least 51% owned by women or non-binary individuals
For-profit and actively operating in Canada
Minimum 2 years in business
Annual revenue of at least $50,000 CAD
At least 50% of revenue from Canadian customers
Head office located in Canada

Application Time

📅 Applications Open: April 2, 2026 (8:00 a.m. ET)
📅 Applications Close: April 23, 2026 (8:00 p.m. ET)

What Happens Next:

May: Semi-finalists selected
June: Finalists announced
Mid-July: Grant recipients revealed
Mid-September: Winners attend the Grant Summit

Why This Grant Matters

This is more than funding, it’s a chance to:

Increase visibility for your business
Align your brand with global impact goals
Strengthen your growth strategy
Join a network of impactful women entrepreneurs

If you’re building a business that is not only generating revenue but also creating meaningful impact, this is your opportunity to be recognized and supported at the next level.

At Women of Rubies, we encourage women entrepreneurs to take advantage of opportunities like this, not just to grow their businesses, but to amplify their visibility and position themselves for greater impact.

Need Help Positioning Your Application?

If you’d like support refining your brand, impact story, or visibility strategy before applying:

👉 Join our Brand Audit Masterclass: bit.ly/BrandAuditMasterclass
📩 Or reach out to us at info@womenofrubies.com

In Career Gems April 3, 2026 By Women of Rubies

Nabila Aguele Named Chief Executive Officer of Malala Fund

In a defining moment for global leadership and representation, Nigerian lawyer and public policy expert Nabila Aguele has been appointed Chief Executive Officer of Malala Fund, becoming the first Nigerian to lead the internationally recognized organization.

Her appointment, which took effect on April 1, 2026, follows a strategic leadership transition after Lena Alfi stepped down, closing nearly a decade of service. But beyond succession, this moment signals something deeper: a shift in global power dynamics toward leaders with lived experience in the regions most impacted by inequality.

Aguele is no stranger to impact. With over two decades of experience across law, governance, and international development, she has built a career at the intersection of policy reform and gender equity. Before stepping into the global CEO role, she led Malala Fund’s Nigeria operations, where she drove critical investments and advocacy efforts aimed at dismantling barriers to girls’ education.

Her leadership in Nigeria positioned her as a key voice in tackling systemic challenges such as child marriage, education access, and funding gaps. Now, she takes that insight to the global stage, tasked with steering the organization’s long-term vision and expanding its influence worldwide.

Aguele’s professional journey reflects both depth and range. From her early career as a patent litigation attorney working with global firms to her role as Special Assistant Attorney General in Washington, D.C., she has consistently operated in high-impact environments. Her transition into public policy saw her serve as Special Adviser to Nigeria’s Minister of Finance, where she contributed to gender-responsive budgeting and national financing strategies.

Nabila Aguele, CEO of Malala Fund, a global leader in girls’ education advocacy — Nabila Aguele, Chief Executive Officer of Malala Fund

Beyond government and law, she has shaped future leaders through academia, teaching at the American University Washington College of Law, and continues to influence global discourse through board roles and fellowships across leading international organizations.

Her appointment comes at a critical time. As the global community pushes toward achieving equitable access to education, the need for leadership that is both visionary and grounded has never been greater. Aguele represents a new era, one where proximity to the problem is seen as a powerful qualification for solving it.

For African women and leaders across the diaspora, this moment is more than symbolic. It is a reminder that global influence is no longer confined by geography, it is driven by expertise, impact, and authenticity.

As she steps into this role, all eyes will be on how she shapes the next chapter of Malala Fund, and how her leadership continues to open doors for women and girls around the world.

At Women of Rubies, we continue to spotlight women shaping global narratives. Read more inspiring stories here.

In Career Gems March 30, 2026 By Esther Ijewere

Women Leading Canada: Female Ministers Shaping Policy, Power and Progress

Discover the female ministers in Canada driving national policy and leadership. Celebrate women in government shaping the future across the economy, health, environment, and more.

Women Are Shaping Canada’s National Agenda

Across Canada, women are not just participating in leadership; they are defining it. From global diplomacy to healthcare, economic growth, and environmental sustainability, female ministers in Canada’s Cabinet are playing a critical role in shaping policies that impact millions of lives.

This Women’s Month, we spotlight the remarkable women leading at the highest levels of government and recognize their contributions to building a stronger, more inclusive nation.

Meet the Women Leading Canada 🇨🇦

Mélanie Joly, Canada’s Minister of Industry, leading economic growth and innovation — Mélanie Joly Official Portrait/ Portrait officiel
Ottawa, ONTARIO, Canada on 19 November, 2019.
© HOC-CDC
Credit: Bernard Thibodeau, House of Commons Photo Services

Mélanie Joly |Minister of Industry

Mélanie Joly plays a central role in advancing Canada’s economic development and innovation strategy. Her leadership focuses on strengthening industries, supporting entrepreneurship, and positioning Canada as a global competitor in a rapidly evolving economy.

Anita Anand, Canada’s Minister of Foreign Affairs, representing Canada globally

Anita Anand | Minister of Foreign Affairs

Anita Anand represents Canada on the global stage, leading diplomatic relations and international partnerships. Her work strengthens Canada’s presence in global affairs while promoting peace, security, and collaboration.

Mandy Gull-Masty | Minister of Indigenous Services

Mandy Gull-Masty is a trailblazer in Indigenous leadership, focused on improving essential services such as healthcare, housing, and education for Indigenous communities while advancing reconciliation.

Rebecca Chartrand | Minister of Northern and Arctic Affairs

Rebecca Chartrand champions the growth and sustainability of Canada’s northern regions, advocating for infrastructure development, economic opportunity, and Indigenous representation.

Rebecca Alty | Minister of Crown-Indigenous Relations

Rebecca Alty works to strengthen relationships between the federal government and Indigenous nations, supporting policies rooted in collaboration, respect, and long-term partnership.

Patty Hajdu | Minister of Jobs and Families

Patty Hajdu leads initiatives that support workforce participation, economic inclusion, and family well-being, ensuring Canadians have access to opportunities that improve quality of life.

Rechie Valdez, Minister of Women and Gender Equality, advancing inclusion

Rechie Valdez | Minister of Women and Gender Equality

Rechie Valdez is a strong advocate for gender equity, leading policies that empower women, promote inclusion, and drive equal opportunities across Canada.

Marjorie Michel | Minister of Health

Marjorie Michel oversees Canada’s healthcare priorities, focusing on accessibility, system resilience, and improving health outcomes for communities nationwide.

Julie Dabrusin, Minister of Environment and Climate Change, advancing sustainability | Photo credit: l-express.ca/

Julie Dabrusin | Minister of Environment, Climate Change and Nature

Julie Dabrusin leads Canada’s environmental agenda, advancing climate action, conservation, and sustainable policies that protect the country’s natural resources.

Eleanor Olszewski, Minister of Emergency Management, strengthening resilience | Photo credit: www.cphsalberta.org

Eleanor Olszewski | Minister of Emergency Management and Community Resilience

Eleanor Olszewski plays a key role in strengthening Canada’s emergency preparedness, ensuring communities are supported and resilient in times of crisis.

Joanne Thompson | Minister of Fisheries

Joanne Thompson oversees sustainable fisheries and marine resource management, balancing environmental protection with economic growth for coastal communities.

Lena Metlege Diab, Minister of Immigration, shaping Canada’s immigration system | Photo credit: canadianarabinstitute.org

Lena Metlege Diab | Minister of Immigration, Refugees and Citizenship

Lena Diab shapes Canada’s immigration system, ensuring inclusive policies that welcome newcomers and support their integration into Canadian society.

Jill McKnight | Minister of Veterans Affairs

Jill McKnight advocates for Canada’s veterans, focusing on their well-being, transition to civilian life, and recognition of their service and sacrifice.

Why Representation Matters

The presence of women in leadership positions is not just symbolic; it is transformative. Diverse leadership brings broader perspectives, more inclusive policies, and stronger outcomes for communities. Canada’s female ministers are proof that when women lead, nations progress.

Celebrating Women in Leadership

At Women of Rubies, we celebrate women who are breaking barriers, shaping industries, and leading with impact. We celebrate these leaders, their work, and the paths they continue to create for future generations.

As we reflect this Women’s Month, it is clear that women are not just part of Canada’s story, they are leading it.

In Career Gems March 12, 2026 By Esther Ijewere

Dr. Omo Ogbamola Wins the Women of Rubies Media Pitch Challenge

At the Women of Rubies Media Pitch Challenge, exceptional women founders took the stage, but it was Dr. Omo Ogbamola (PhD) who emerged as the winner, capturing the room with a compelling blend of structure, storytelling, and scalable impact.

Building a Manufacturing Brand with Global Potential

Dr. Omo Ogbamola is the Founder and CEO of Tripplemos Food Processing Company, a Canadian-based food manufacturing brand producing premium-quality, authentic African spices locally in Canada. Her products are available on Amazon Canada, Walmart Canada Marketplace, over 20 African retail stores, and multiple e-commerce platforms, with continued expansion into broader retail distribution.

As a Nigerian-born Canadian entrepreneur and banking advisor, she brings expertise in banking, agriculture, food safety, and systems integration to the forefront of immigrant-led manufacturing. Currently pursuing a PhD in Business Administration, Dr. Omo is intentional about combining academic depth with practical execution to scale sustainably.

Her mission is clear: preserve African culinary heritage, increase representation for Black-owned brands in mainstream retail, and build long-term economic impact through local production.

Championing Immigrant-Led Businesses and African Culinary Heritage

Dr. Omo Ogbamola is more than an entrepreneur; she is a trailblazer for immigrant-led businesses in Canada. Through Tripplemos Food Processing Company, she is preserving and promoting authentic African culinary traditions while creating economic opportunities for other Black and immigrant founders.

Her work bridges culture and commerce: producing high-quality African spices locally, making them accessible on major retail platforms like Walmart Canada and Amazon, and expanding into over 20 African stores and e-commerce outlets. Beyond sales, Dr. Omo is building representation for Black-owned brands, demonstrating that immigrant-led manufacturing can thrive in mainstream markets while maintaining cultural authenticity.

By combining her professional expertise in banking, food safety, and systems integration with entrepreneurial vision, Dr. Omo continues to scale her business responsibly, creating long-term impact locally and globally.

A Pitch Rooted in Positioning

The Women of Rubies Media Pitch Challenge was designed to go beyond visibility — focusing on clarity, narrative strength, and strategic positioning. Dr. Omo’s pitch reflected exactly that.

Her presentation demonstrated:

A clear growth roadmap
Strong retail validation
A scalable manufacturing model
A powerful cultural narrative

It wasn’t just a business pitch. It was a blueprint for expansion.

A Message from Dr. Omo Ogbamola

Following her win, Dr. Omo shared:

Winning the Women of Rubies Media Pitch Challenge is truly an honor. Beyond the recognition, I deeply appreciate the intentional structure, strategic coaching, and clear focus on media positioning. This platform goes beyond visibility, it equips women founders for sustainable growth and impact. I am grateful for the opportunity to represent immigrant-led manufacturing through Tripplemos Food Processing Company and to be part of a community that amplifies women building boldly.

Celebrating Women Who Build Boldly

Dr. Omo’s win represents more than a title. It reflects the power of preparation, strategic storytelling, and strong operational foundations. Her journey highlights what happens when immigrant-led businesses are positioned for mainstream visibility and growth.

At Women of Rubies, we remain committed to amplifying women who are not only building businesses but reshaping industries. Dr. Omo Ogbamola is doing exactly that.

You can find Tripplemos products on Temu Canada, Walmart Marketplace, Amazon Canada ,

In Career Gems February 17, 2026 By Women of Rubies

Meet the Coaches for the Women of Rubies Media Pitch Challenge 2026

In celebration of Black History Month, Women of Rubies is hosting the Media Pitch Challenge, a visibility-focused initiative spotlighting women whose work deserves greater recognition. This challenge creates intentional space for women to confidently share their stories, articulate their impact, and position themselves for meaningful media exposure.

Ahead of the live virtual event on February 28th, 2026, all registered participants will receive structured guidance and direct access to expert coaches who will host a live group pitch session to prepare them for the challenge.

Esther Ijewere – Award-Winning Media Strategist & Founder, Women of Rubies

Esther Ijewere is an award-winning media strategist, coach, and Founder of Women of Rubies, a global platform and community of over 200,000 women dedicated to amplifying female voices. She has been a columnist with The Guardian Newspaper for 10 years and facilitates workshops for managers and emerging leaders, helping them sharpen communication, visibility, and leadership skills.

Through strategic storytelling, editorial features, and impact-driven initiatives, Esther has supported thousands of female entrepreneurs in gaining credibility, recognition, and growth opportunities.

During the pre-challenge coaching session, she will guide participants on refining their message, strengthening their positioning, and understanding what makes a pitch compelling within competitive media spaces.

Dr. Oluwanifemi Fagbohun – Business Growth Strategist & Founder, Montreal Vendors

Dr. Fagbohun is a dynamic entrepreneur, business growth strategist, and coach dedicated to helping founders scale strategically. As the Founder of Montreal Vendors, she supports over 17,000 entrepreneurs across Canada through visibility, strategic growth opportunities, and advocacy for inclusion.

In 2026, history was made at Montreal City Hall as Dr. Oluwanifemi “Niffy” Fagbohun signed the Canadian Historic Golden Book as a laureate during Mois de l’Histoire des Noirs (Black History Month). Recognized alongside the Mayor of Montreal and directors of the Round Table for Black History Month, she became the first Nigerian in Montreal, Quebec, to receive this prestigious honor, cementing her place in history while celebrating Black excellence and cultural legacy.

She is also the force behind Niffy Signature and Niffy Wellness Foundation, championing empowerment rooted in sustainability and impact. In the live group pitch session, she will help participants align media exposure with long-term business growth and brand authority.

Wendy Nwajiufor – Founder, WinTech & Digital Influence Coach

Wendy Nwajiufor, fondly known as Chylove, is a remarkable force in today’s digital age, where technology and innovation are key drivers of change. She is a visionary entrepreneur, successful YouTuber, Executive Director, and coach whose influence extends across the globe. Her journey is one of passion, dedication, and a relentless drive to empower others, especially women in the tech industry.

Her YouTube channel, which boasts over 50,000 subscribers, began as a platform to share unique and delicious meal recipes inspired by her Nigerian heritage and immigrant experience in Canada. Today, it has grown into a community where people from all walks of life find educational, inspirational, and practical content.

As part of the Media Pitch Challenge preparation, Wendy will guide participants on confident delivery, digital storytelling, and leveraging online platforms to amplify their voice and visibility.

Media Pitch Challenge Judges — Cynthia Mwangi, Hosna Kadary, Sherley Josepth ( Judges, Media Pitch Challenge 2026)

On the day of the event, participants will have the opportunity to pitch directly to our distinguished panel of judges, gaining real-time feedback and exposure within a visibility-focused ecosystem.

What Participants Will Receive

All registered participants will gain access to practical tools and guided support designed to ensure they pitch with clarity and confidence:

Media Pitch Workbook – A structured guide to clarify your story, message, and impact.
Live Group Pitch Coaching Session – Direct access to the coaches for guidance on pitching fundamentals and visibility best practices.
Exposure to Industry Judges & Media Partners – Pitches reviewed within a curated visibility-focused ecosystem.
Certificate of Participation from Women of Rubies – Official recognition of participation in the Media Pitch Challenge.

How the Women of Rubies Media Pitch Challenge Works

Register – Secure your spot via womenofrubies.com/mediapitch and receive confirmation with next steps.
Create Your Pitch – Record a 2–3 minute video introducing who you are, what you do, and why your story deserves media visibility.
Submit Your Video – Send your pitch and bio to pitch@womenofrubies.com
Get Shortlisted – A select group of standout pitches will be invited to present live.
Pitch Live & Get Feedback – Receive real-time feedback from media and industry experts.
Winner Selected – The winner receives a premium media visibility package featuring Women of Rubies, The Guardian, Canada News Journal, podcasts, and strategic amplification across partner platforms.

In Career Gems February 15, 2026 By Women of Rubies

Meet the Esteemed Judges of the Women of Rubies Media Pitch Challenge 2026

The Women of Rubies Media Pitch Challenge brings together an exceptional panel of leaders shaping media, finance, entrepreneurship, and storytelling across Canada and Africa.

This year’s judges are accomplished changemakers whose work spans financial inclusion, broadcast media, brand strategy, podcasting, policy advisory, and global community building. Their collective experience ensures that participants receive expert insight, meaningful feedback, and powerful visibility.

If you are a founder, creative, or changemaker looking to elevate your voice, this is the room you want to be in.

Hosna R. Kadary

National Market Leader, Zero Barriers to Business, BMO

With over 20 years of experience in financial services, Hosna R. Kadary is a nationally respected leader advancing equity and access to capital across Canada.

As National Market Leader for Zero Barriers to Business at BMO, she works at the intersection of financial empowerment, inclusion, and entrepreneurship. A Woman of Merit Award recipient, Hosna is dedicated to removing systemic barriers and expanding access to mentorship, funding, and business opportunities for underrepresented founders.

Her leadership extends to the Advisory Council of the Niffy Wellness Foundation, where she champions financial literacy, economic confidence, and sustainable growth for girls and women.

Hosna brings a critical lens to the Media Pitch Challenge:
How do founders position themselves for funding?
How do they communicate impact with clarity?
How do they build scalable, sustainable businesses?

Sherley Joseph

Founder, Black Canadian Creators | Podcaster | Media Producer

Sherley Joseph has spent more than a decade shaping Black Canadian storytelling through podcasting, publishing, and community-driven media platforms.

As co-host of The Sherley and Clove Podcast, she has built a cultural archive of over 800 episodes centered on identity, lived experience, and creative expression. Through Black Canadian Creators, she has created a national platform dedicated to amplifying Black creatives, independent media, and digital storytelling.

Sherley is also the founder of BlkPodNews: Northern Voices and co-organizer of The Soundwave Summit, advancing independent podcasting and media ownership across Canada.

Her lens as a media builder and community connector ensures that pitches are evaluated not just for visibility, but for cultural resonance, authenticity, and long-term narrative power.

Cynthia Mwangi

Brand Manager, Hot 96 | Founder, Cyn Communications | PR & Media Strategist

Cynthia Mwangi is a leading PR, Marketing, and Communications expert with nearly two decades of experience across broadcast journalism, brand management, and digital strategy.

Currently serving as Brand Manager at Hot 96 and Deputy Radio Digital Manager at Royal Media Services Ltd in Kenya, Cynthia operates at the intersection of content, revenue, operations, and digital growth. She understands how modern media integrates storytelling, audience engagement, and measurable business outcomes.

Through her firm, Cyn Communications, she supports organizations and public figures with media relations, political communications, crisis management, and brand positioning.

Cynthia brings strategic insight into what makes a pitch media-ready, compelling, and newsworthy in today’s competitive communications landscape.

Why This Judging Panel Matters

The Women of Rubies Media Pitch Challenge is more than a pitch competition. It is a visibility platform designed to equip women founders, creatives, nonprofit leaders, and changemakers with:

Media positioning skills
Strategic storytelling clarity
Confidence in communicating impact
Access to influential leaders across finance, media, and entrepreneurship

Our judges represent finance, global business, podcasting, communications, policy, and brand strategy. Their feedback goes beyond surface-level advice. It reflects real-world experience in scaling brands, securing funding, building audiences, and shaping narratives.

A Note from Esther Ijewere, Founder of Women of Rubies

At Women of Rubies, we believe visibility is not vanity. It is access. It is opportunity. It is leverage.

The Media Pitch Challenge was created to help women articulate the value of their work with clarity and confidence. Too many brilliant founders are building quietly without the platforms, media exposure, or strategic feedback they need to scale.

Bringing together leaders like Hosna R. Kadary, Dr. Oluwanifemi Fagbohun, Sherley Joseph, and Cynthia Mwangi reflects our commitment to excellence. These are women who understand capital, storytelling, governance, brand positioning, and systems change. Their presence signals that women’s stories deserve serious rooms and serious decision-makers.

This challenge is about more than pitching. It is about helping women own their narrative, refine their voice, and step into greater visibility with intention.

About the Women of Rubies Media Pitch Challenge

The Media Pitch Challenge is an annual initiative by Women of Rubies designed to amplify women’s voices during Black History Month and beyond.

Participants submit a 2-minute video pitch, receive coaching resources, and present live before an expert panel. The initiative provides:

Media visibility and digital spotlight features
A structured pitch coaching session
A Media Pitch Workbook
Access to industry leaders
Post-event exposure across Women of Rubies platforms

The challenge exists for women founders, creatives, nonprofit leaders, and changemakers ready to refine their story and expand their reach.

Register for the Media Pitch Challenge

If you are building something meaningful and want your story to be seen, heard, and supported, this platform was created for you. Register here: womenofrubies.com/mediapitch

Join us on February 28 and step into a room designed for clarity, confidence, and visibility.

In Career Gems February 12, 2026 By Esther Ijewere

Hosna Kadary: Advancing Financial Equity and Access to Capital for Women Entrepreneurs in Canada

In a business landscape where access to capital remains one of the biggest barriers for underrepresented founders, leaders like Hosna R. Kadary are changing the narrative.

With over 20 years of experience in financial services, Hosna serves as the National Market Leader for Zero Barriers to Business at BMO, where she leads initiatives designed to expand financial access, mentorship, and opportunity for entrepreneurs across Canada. Her work is rooted in one powerful belief: economic empowerment is foundational to true inclusion.

Leading Zero Barriers to Business at BMO

At BMO, Hosna leads the national strategy for Zero Barriers to Business, a program focused on removing structural obstacles that prevent women, racialized founders, and underrepresented entrepreneurs from accessing capital and scaling their ventures.

Her leadership goes beyond traditional banking. It integrates financial literacy, mentorship, community partnerships, and ecosystem collaboration to create real pathways for sustainable business growth.

Through her work, countless founders have gained access to the tools, capital, and networks required to move from idea to scale.

A Recognized Leader in Financial Empowerment

Hosna is a recipient of the Woman of Merit Award, recognized for her commitment to equity, inclusion, and economic empowerment. She is widely respected for her visionary leadership in financial advocacy and mentorship.

Her influence extends beyond the financial sector. She serves on the Advisory Council of the Niffy Wellness Foundation, where she champions economic confidence and financial literacy for girls and women. Her approach recognizes that wellness is multidimensional and that economic independence plays a critical role in long-term stability and dignity.

Championing Access to Capital for Women and Racialized Entrepreneurs

Access to funding remains one of the most significant challenges for women founders and racialized business owners in Canada. Hosna’s work directly addresses this gap.

By building bridges between financial institutions and communities, she helps create opportunities that are not only inclusive but sustainable. Her leadership ensures that entrepreneurs are not just given capital, but also education, mentorship, and ecosystem support.

This systems-level approach aligns closely with the mission of Women of Rubies to amplify women’s stories and provide strategic visibility platforms that help founders grow.

Building a Future Without Barriers

Hosna’s career reflects a broader shift in how financial institutions engage with underrepresented entrepreneurs. By centering equity and opportunity, she is helping redefine what inclusive banking and financial leadership look like in Canada. Her work demonstrates that when systems evolve, communities rise.

In Career Gems February 7, 2026 By Women of Rubies

All You Need to Know About the Women of Rubies Media Pitch Challenge

This February, in celebration of Black History Month, Women of Rubies is hosting the Media Pitch Challenge, a Black woman–led visibility and media empowerment initiative designed to amplify the voices, stories, and impact of women founders, creatives, and changemakers.

Building on the success of our Media Visibility Bootcamp, this challenge creates a direct pathway from preparation to exposure. It was designed to address a critical gap: women are doing powerful work, yet many still lack access to the platforms, media opportunities, and decision-makers needed to scale their impact. The Media Pitch Challenge exists to bridge that gap while welcoming more women into a growing ecosystem of visibility, support, and access.

What Is the Women of Rubies Media Pitch Challenge?

The Media Pitch Challenge is a curated visibility opportunity where women are invited to pitch their story, brand, or initiative for media exposure and strategic amplification.

Unlike traditional pitch competitions focused solely on funding, this challenge centers visibility as currency, because being seen creates access to funding, partnerships, credibility, and long-term growth.

Why This Matters, Especially During Black History Month

Black History Month is not only about reflection, but it is also about recognition, representation, and elevation.

This initiative:

Celebrates Black women’s leadership, innovation, and entrepreneurship
Highlights underrepresented voices doing meaningful work
Aligns with broader goals of economic empowerment and inclusion
Creates tangible visibility opportunities, not just conversations

The Media Pitch Challenge positions Black History Month as a moment of action and amplification, not symbolism alone.

How the Media Pitch Challenge Works

The process is intentionally structured to be accessible, fair, and impactful.

Step 1: Registration
Participants register to secure their spot in the challenge.

Step 2: Video Pitch Submission
Each participant submits a 2-minute video pitch sharing:

Who they are
What they do
Why their story or work deserves visibility

Step 3: Review & Shortlisting
All video pitches are reviewed in advance by a panel of media and industry experts.

Step 4: Live Pitch Event
A select group of shortlisted participants pitches live during the virtual event on February 28, 2026 and receives feedback.

Step 5: Winner Selection
One standout pitch is selected to receive a premium media visibility package.

What the Winner Receives

The selected winner will receive a $2500 worth of Premium Media Visibility Package, including:

Feature spotlight on Women of Rubies and other top media platforms like Guardian, Associated Press, Canada News Journal, Business Insider, podcasts, and strategic visibility amplification across partner platforms.

This package is designed to elevate visibility, credibility, and reach, long after the event ends.

Who Should Apply? This challenge is for:

Women founders and entrepreneurs
Creatives and storytellers
NGO leaders and social impact builders
Women-led brands and initiatives
Changemakers ready to be seen

If visibility, credibility, and access are part of your 2026 goals, this opportunity is for you.

Media & Community Partners

This initiative is delivered in collaboration with visibility and community partners, including Montreal Vendors, WinTECH Community, Leading Ladies Connect, Audaz Magazine, Toronto Caribbean Newspaper, and other aligned media and ecosystem platforms committed to advancing women-led stories and impact.

Event Details at a Glance

Event: Women of Rubies Media Pitch Challenge
Date: Saturday, February 28, 2026
Format: Virtual
Theme: Black History Month, Visibility, Leadership & Impact
Registration: womenofrubies.com/mediapitch

The Women of Rubies Media Pitch Challenge is more than a pitch event. It is a visibility accelerator. A platform for stories that matter. And a step toward ensuring that women’s work is not just done, but also seen.

Coaches and Judges to be announced soon!!

In Career Gems February 7, 2026 By Esther Ijewere

How to Pitch Your Story: A Practical Guide for Women Doing Impactful Work

Many women are doing powerful, impactful work, building businesses, leading organizations, creating change, yet remain unseen, not because the work isn’t good enough, but because the story isn’t landing clearly.

Pitching your story is not about bragging or exaggerating. It’s about communicating your impact in a way people understand, remember, and want to support.

If you’ve ever struggled to explain what you do, felt nervous reaching out to media or partners, or wondered why opportunities pass you by, this guide is for you.

What Does It Mean to Pitch Your Story?

A pitch is a short, clear explanation of:

Who you are
What you do
Who you serve
Why your work matters

It can be used for:

Media opportunities
Panels and speaking engagements
Funding and grants
Partnerships and collaborations
Visibility platforms and features

A strong pitch helps others quickly understand your value, without confusion or oversharing.

Why Many Women Struggle With Pitching

Women often:

Over-explain instead of clarifying
Focus on credentials instead of impact
Minimize achievements to avoid sounding “too much”
Assume people already understand their work

The result? Missed opportunities, weak visibility, and stories that get overlooked.

Pitching is not about shrinking yourself. It’s about owning your work with intention.

The 5 Key Elements of a Strong Story Pitch

1. Start With Clarity, Not Background

Avoid long introductions about how you started.
Instead, lead with what you do now and why it matters.

Example:
“I help women-led businesses position their work for media visibility and growth.”

2. Define the Problem You Solve

People connect faster when they understand the problem.

Ask yourself:

What challenge does my audience face?
What gap does my work address?

This gives your story relevance.

3. Highlight Impact, Not Just Activity

Don’t just say what you do, say what changes because of it.

Instead of:
“I run workshops for women entrepreneurs.”

Say:
“I help women entrepreneurs gain the clarity and confidence needed to attract funding and visibility.”

4. Keep It Human and Relatable

Your story should feel grounded, not rehearsed.

You don’t need perfect language; you need authenticity and intention.

5. End With Purpose

Every pitch should have a direction:

An invitation to learn more
A call to collaborate
A reason to follow up

Never end your pitch without a clear next step.

How Long Should Your Pitch Be?

Written pitch: 150–250 words
Video pitch: 1–2 minutes
Live pitch: 60–120 seconds

Shorter is often stronger; clarity beats complexity.

Common Pitching Mistakes to Avoid

Trying to impress instead of connecting
Using too much jargon
Listing every role you’ve ever had
Apologizing for your work
Assuming people already “get it”

Your story deserves intention and structure.

Why Pitching Matters More Than Ever

In today’s digital world, visibility is currency.

Media platforms, funders, and collaborators are not just looking for ideas — they’re looking for clear, confident storytellers who can articulate impact.

If you can pitch your story well, you open doors.

Pitch Your Story with Impact: Join the Media Pitch Challenge

Many women are doing powerful, impactful work, building businesses, leading organizations, creating change, yet remain unseen. Not because the work isn’t good enough, but because the story isn’t landing clearly.

Pitching your story is not about bragging or exaggerating. It’s about communicating your impact in a way people understand, remember, and want to support.

If you’ve ever struggled to explain what you do, felt nervous reaching out to media or partners, or wondered why opportunities pass you by, our Media Pitch Challenge is designed to guide you from preparation to exposure. This initiative gives women founders and creators the tools, feedback, and platform to craft a pitch that opens doors to media features, partnerships, funding, and visibility opportunities.

Through this challenge, you’ll:

Learn to communicate your value clearly and confidently
Connect your story to audiences that matter
Practice pitching in a supportive environment
Gain direct access to media, decision-makers, and collaborators

Your story deserves to be heard. The Media Pitch Challenge is your opportunity to step into visibility and ensure your work is seen, recognized, and celebrated.

Learn more and register for the Media Pitch Challenge →