Gaining startup capital for a new business can be extremely challenging. Women and minorities are often cut out of lucrative venture capitalist funding, leaving them with few options to accumulate the funds they need to launch their new venture. This woman entrepreneur sought to help other women gain independence with a platform to help fund their dream ventures.

Tracy Garley, founder partner and CEO of GoFundHer, launched a crowdfunding platform for women to convene in a space to receive financial and community support. The Liberian-born entrepreneur worked with crowdfunding owner and founding partner Roger Mensah to make her idea a reality.

“I developed the crowdfunding website and social club as sister companies embracing the causes of girls and women,” Garley wrote in an email interview with BLACK ENTERPRISE.

“To gain users I created City Girls Big Dreams weekly online “Dream Session” events for girls, women, and their supporters to learn about GoFundHer.com while connecting with mentors to develop their goals then collect money online. The Dream Session events are coordinated by interns I mentor in the spring, summer, and fall semesters, as part of an internship program designed for GoFundHer.com to grow the number of women with experience working at technology companies.”

The platform has expanded to more than 150 countries since its launch in 2019. The company also offers direct deposit service for small businesses in over 39 countries including India, Australia, and countries across Europe, with users being allowed to withdraw their money in 24 currencies. The platform allows users to create unlimited fundraising pages with the ability to collect monthly and one-time donations.

“It was important that I provide these opportunities for women around the world because women are still far from achieving social, economic, and political equality. At the current rate of progress, women will have to wait nearly 100 years to close the overall gender gap with men. So I wanted to get started on this very big problem we have in our world,” she added.

“I’ve learned that it’s good to always be willing to help prevent other women from making the same mistakes I made during the early years of my business journey. I know what it feels like to have a dream, but not have the money to fund that dream. This is not a good feeling at all, especially being a girl or woman—some women sell their bodies just to put food on their table. GoFundHer.com is the premium crowdfunding platform that is empowering girls and women to fund their dreams without any obligations or contracts. Real women empowerment starts with enhancing her confidence and bank account.”

i, I’m Oye and I’m the founder of Oye-Ebony Beauty Emporium. I started Oye-Ebony in 2014 as a side hustle while working as a Customer Care Executive with a Telecommunications company in Nigeria. I wanted an additional source of income but also realized how the women in the call center cared less about how they looked. I also noticed I always got a lot of good compliments about how I look and that’s how I became their beauty plug. I started a blog where I shared beauty tips and did some reviews on beauty products that I come across and love too.

We live in a time where people think the most expensive products are the most effective but I know that’s not true. I’ve been in the beauty industry for almost 7years and it’s made me realize that women need guidance to help make the right beauty choices. Our online Beauty Consultant is available to make every shopping experience easy. I launched this e-commerce site to showcase the best and affordable local and international beauty brands for beauty enthusiasts on a budget but the vision is bigger than that.
Oye-Ebony Beauty Emporium is committed to helping women prioritize inner beauty while they shop for products to enhance outer beauty. True beauty is not only about one’s appearance to the outside world but how you feel inside.

Welcome to Oye-Ebony Beauty Emporium- Beauty is in you…

THE STORY

Oye-Ebony Beauty Emporium is an e-commerce platform, focused on trendy and pocket-friendly local and international beauty products. The platform is the destination for an amazing range of exciting and effective beauty brands (Local and International). The Nigerian beauty industry is filled up with skincare and hair care brands that are undiscovered locally and we want this platform to showcase them.
Founded in 2014, Oye-Ebony Beauty started as a mobile and Instagram store catering for beauty enthusiasts on a budget.
“Outer beauty attracts, but inner beauty captivates” – Kate Angell

Ife Durosimi-Etti

Ife Durosinmi-Etti is an author, entrepreneur and a sales and marketing expert with over a decade experience across fashion, marketing and manufacturing industries.

She holds a bachelor’s degree in Biochemistry from Covenant University, Nigeria, and an MBA in Global Business from Coventry University.

Ife started her career as an operations analyst in a bank in Nigeria during her mandatory one-year National Youth Service.

She volunteered with the British Red Cross at the time she was completing her MBA and joined a British multinational retailing company headquartered in London.

She moved back to Nigeria in 2012 and joined Nigerian Breweries (Heineken Operating Company in Nigeria) as a Young African Talent (YAT) and transitioned to their Corporate Communications Department as Corporate Social Responsibility and Sustainability Support Manager.

In 2015, Ife decided to bridge a gap in the furniture market for newborns and together with Olamide Olatunbosun, founded Parliamo Bambini, a baby and child furniture company with products manufactured locally.

In 2016, Parliamo Bambini was selected by the Tony Elumelu Foundation for its Tony Elumelu Entrepreneurship Program as one of the companies whose idea can transform Africa.

Parliamo Bambini is also the winner of the Jumia Super Startup Competition in 2017 In the same year, Ife was also selected as a Global Shaper of the World Economic Forum.

She has been selected as a mentor on one of Young African Leaderships Initiative (YALI)’s programmes and has been a panelist at Harvard University’s African Development Conference discussing the role of women in democracy and how it impacts on business in Africa.

Ife is the author of “Accessing Grants for Startups,” a book that shows the opportunities available locally and internationally for entrepreneurs in Africa that can help take their businesses to the next level.

Ife is also an associate member of the Advertising Practitioners Council of Nigeria (APCON).

Ife is also one of the Leading Ladies Africa’s 100 Most Inspiring Women in Nigeria for 2019.

Ife, alongside her AGS tribe also raised N22M for Late Olamide Alli Kid’s.

We celebrate her for giving women a voice and helping them win at life.

Omotola Alalade is the founder  of Beibei Haven Foundation – a non-profit supporting women and couples through their fertility journey. The organisation focuses on providing support to couples dealing with infertility, pregnancy/baby loss and genotype challenges.

A lot of families, especially young couples battle with fertility issues, and sometimes, the journey can feel very lonely. Omotade experienced this too in the early years of her marriage: infertility, genotype challenges, miscarriages and a complicated pregnancy. She was devastated, overwhelmed and isolated as she went through numerous fertility challenges. She was living in fear of being judged by what she was going through and unable to find adequate support to help her through.

In addition to her fertility challenges, financial difficulties also played a major role as they could not afford the necessary treatments and had to get a loan. For the first 2 years of her marriage, she was constantly working to pay for fertility treatments.

She decided to do something by founding Beibei Haven Foundation to stand by married women in similar situations, giving them assurance that they are not alone and all hope is not lost.

Beibei Haven provides free fertility treatment grants to low income earners (these treatments include In Vitro Fertilization (IVF), Intrauterine Insemination (IUI) and surgical operations; provides support, information and education; creates awareness on fertility challenges through its fertility walks and pregnancy/baby loss summits; and promotes equal access to fertility treatments.

Through Beibei Haven, Omotade raises funds from private individuals and organizations to enable the foundation give free fertility treatments to those who cannot afford it.

Omotade is also the co-founder of Elev8 Media, an outdoor advertising company in Lagos, Nigeria, and was director in the company up until 2016 when she started Beibei Haven.

In 2016, Omotade was named in BBC’s “100 Women List” and in 2017, she was named one of the 100 Most Inspiring Women in Nigeria in celebration of International Women’s Day by Y! Naija and Leading Ladies Africa.

We celebrate Omotade for rising above her challenges and setting up a platform to help other women and families do same.

Source: Bellanaija

Financial literacy is essential to anyone, and for women responsible for providing for their children and families, the skill of making, managing and growing wealth is fundamental. One of the common threads of most single female breadwinners (single mothers) is that they live in survival mode. When society continues to portray women responsible for their families as struggling, broke and always needy, it is not farfetched for women to begin to believe these narratives and live into it, but it does not have to be so.

Therefore, Wevvo Nigeria has partnered with  the founder of Smart Money Africa and Author of “The smart money woman” and “The smart money tribe”; Arese Ugwu to educate single moms on financial literacy and savings culture.

According to the founder of Wevvo Nigeria  Weyinmi Eribo; “We believe that it is possible to live parallel lives of caring for the family while attaining financial freedom, hence our reason for partnering with Arese Ugwu to share her knowledge in this regard. I founded Wevvo because I know that women struggle in many ways, and for single female breadwinners it is worse, a full circle of negligence and lack of appreciation for the struggles we go through. I have seen several times how narratives have put women in boxes, this single story continues to create gaps in women’s’ careers and businesses. At Wevvo, we are changing this narrative.

Wevvo Nigeria is a resource and community-based platform that supports single female breadwinners with access to finance, business capacity boosting trainings and workshops, mentoring and a community to thrive, a safe space for healing and growth, learn more about our work and join the community.

Join us on the 18th of July in a zoom event where we will be learning money tips, asking questions, and sharing experiences unique to single female breadwinners.

Visit us at www.wevvo.ng

 

Another win for Black women!

Corporate finance giant American Express just appointed the first Black woman to its executive committee in the company’s 170 year history, Black Enterprise reports.

Glenda McNeal is an AMEX veteran who has been with the company for more than 30 years. Currently, McNeal serves as President of Strategic Partnerships for the financial giant, leading strategy and negotiations for various partnerships that span the e-commerce, travel, technology, and retail sectors. Prior to that she worked in a number of capacities including sales and client management, business development, and marketing and strategy, spearheading efforts with key clients for AMEX including Delta, Marriott, Hilton, PayPal and Amazon. 

A Wharton School alum, McNeal has an extensive resume which includes serving on several boards including Nordstrom Inc., RLJ Lodging Trust, the World Travel and Tourism Council, and the United Negro College Fund. She also recently led the “Stand for Small coalition,” an initiative focused on helping small businesses navigating the financial impact of the COVID-19 pandemic. As a new member of the executive committee, McNeal will bring all of her expertise to the table to help push the company forward. 

Stephen J. Squeri, AMEX Chairman and CEO spoke about McNeal’s appointment, saying, “Having Glenda’s expertise and experience on the Executive Committee will be a huge asset for us. [The current economic challenges are] making it even more important to adapt our leadership structure to the challenges we face so that we can emerge in a stronger position. We must ensure we have the right expertise at the table.” 

McNeal joins fellow appointees Andres Espinosa, Chief Credit Officer for American Express, and Pierric Beckert, President of Global Network Services. “[The appointees will] bring to the Executive Committee invaluable knowledge and experience which are particularly relevant for the times we are in. We will benefit from their diverse perspectives as we navigate through the challenges we face and position our company to win going forward,” Squeri said.

Congratulations Glenda!!

Amazon just acquired Zoox, a self-driving startup company, run by Black female CEO Aicha Evans, for $1.2 Billion, Black Enterprise reports.

Zoox is the maker of self-driving vehicles built for purpose that also happen to be eco-friendly. Since 2014, the company has been testing these autonomous vehicles in Las Vegas and San Francisco, with most referring to them as a “robotaxi” service. For the last two years , Evans has been at the helm, working as CEO to help the company expand. Now, Amazon, a longstanding investor in various self-driving startups, has acquired the company for over $1 billion. 

“This acquisition solidifies Zoox’s impact on the autonomous driving industry. We have made great strides with our purpose-built approach to safe, autonomous mobility, and our exceptionally talented team working every day to realize that vision. We now have an even greater opportunity to realize a fully autonomous future,” Evans said. 

The online retail giant plans to use the technology to tackle last-mile deliveries, officially automating ground delivery and revolutionizing the industry. Chief Safety Innovation Officer at Zoox, Mark Rosekind, spoke about the possibilities of the partnership, saying, “We now have an even greater opportunity to realize a fully autonomous future. We’re going to start seeing [in] three to five years where people start actually deploying in cities, but it’s going to be 20 to 30 years before you start seeing this all over the place.” 

Evans will help spearhead the initiative, continuing to lead in her current role as CEO. 

Congratulations Aicha!

What is that thing you do effortlessly? What do people keep coming to you for? Which area is your opinion most sought? Are you the go-to person when it comes to party planning/gathering people together/ starting conversation?

For the longest time, I thought and believed my personality could be a hindrance to my career growth. I lived that myth out for a while before I realised that my personality was mine to harness and leverage on. We have allowed the phrase “this is how I am” dictate to us what we can get out of our environment. Well, that ends now!

Research shows that your personality – whatever type that might be – can be your greatest asset if you just understand how to use it to your best advantage.

There are two broad personality types: the extrovert and the introvert.

An extrovert is known to derive his/her energy from being around people. Most times, they are externally stimulated, love talking, and sometimes forget when to stop. They are usually very sociable and can use their natural friendly nature and confidence to create rapport for effective team building.

An introvert, on the flip side, feels drained when surrounded by a lot of people. They love their me-time and their space, they can be reserved, and often not the best talkers. So they get to channel most of their energy into observing their environment, listening, reading, and writing – basically things that allow them express themselves when alone.

Recently, a friend of mine did an Instagram poll that showed that extroverts have more mentors/sponsors than introverts do. Now, I strongly feel the personality is not precisely what holds us back from putting ourselves out there, instead it is the thought of how bad we could be if we try. And my question is, why not?

I have observed that not everyone who has remarkable career growth or visibility is an extrovert. Somehow, these people have just mastered the art over time, and if we don’t, we could hate on these people for a really long time.

So how can you leverage your personality for growth without losing your authenticity?

Self-awareness

You cannot address what you don’t know, so you need to, first, identify your personality. Who are you? How best do you like to express yourself? In fact, a quick way to this is to take a personality test. There are numerous tests out there, a google search would help.

Identify and maximise your strengths

Your strength looks best on you because it is yours. What is that thing you do effortlessly? What do people keep coming to you for? Which area is your opinion most sought? Are you the go-to person when it comes to party planning/gathering people together/ starting conversation?

That is a pointer to what you can forge within your organisation. You could start with showing up for volunteering opportunities. For an introvert like me, it could be doing peer reviews for your colleagues. Don’t let what people say stop you from owning your strength.

Be consistent with your unique selling point

The best way to master an art and get the result is to be consistent. That is how that thing can be your trademark. People who suddenly seem to be known in this age are those who have been consistent with their craft, whether people watched or not.

So when your favourite supervisor is not the one championing that extracurricular activity at work, would you still volunteer? Do you give your best to writing reports to the boss as well as sending a mail to your subordinate?

Being consistent requires discipline – discipline to say ‘no’ or ‘yes’ as occasion demands.

Recognise when to step out of your comfort zone.

Because each personality is most comfortable in its area of strength, we can get lost there, that is why it is crucial to know when to step out of that zone. As an extrovert, you should know when to stop talking and give others the chance to do so.

As an introvert, you should know when to speak up, particularly when you attend meetings. That is when to brace up and say something from your reservoir of knowledge gained from observing, listening, or reading. That’s when to showcase that you understand all that’s been said, even if its just reiterating someone else’s point. Even when it requires you to do more work, no one gets recognised by doing only their job description, be willing to do extra.

How have you been leveraging your personality type in the workplace?

About Wunmi

Wunmi is an experienced finance specialist with outstanding academic and professional achievements. She is a mom of two boys. Currently, she works in the Financial Services Industry. Spurred by the desire to inspire young professionals, she started an online community of millennial employees where she shares relevant information aimed at building, empowering, inspiring, supporting and promoting employees to thrive in their careers.

Netflix named Bozoma “Boz” Saint John as their new Chief Marketing Officer, making her the company’s first Black C-Suite executive, Bloomberg reports.

Saint John is one of the most sought after marketing executives in her industry, boasting a 20 year career spanning multiple sectors. The marketing guru is coming over to Netflix from sports and entertainment giant Endeavor. Before that, she was Head of Global Consumer Marketing at Apple Music and prior to that, she worked with Pepsi-Cola North America as head of the Music and Entertainment Marketing Group. 

Netflix Chief Content Officer Ted Sarandos spoke to Deadline about Saint John’s appointment, saying, “Bozoma Saint John is an exceptional marketer who understands how to drive conversations around popular culture better than almost anyone. As we bring more great stories to our members around the world, she’ll define and lead our next exciting phase of creativity and connection with consumers.” 

The online streaming company has been working behind the scenes to bolster inclusion, committing $100 million to Black banks and figuring out ways to diversify their workforce which as of now, is just 7% Black. Saint John said she hopes that she can help to forge a new path at Netflix.

“I’m thrilled to join Netflix, especially at a time when storytelling is critical to our global, societal well-being. I feel honored to contribute my experience to an already dynamic legacy, and to continue driving engagement in the future,” Saint John said. 

Congratulations Boz!!

Source: Becuaseofthemwecan