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Maryam Muritala, Digital Marketers in Canada
In Inspiration By

Maryam Muritala Named Among Top 20 Digital Marketers in Canada 2025

In today’s fast-paced digital landscape, marketing is no longer just about selling products, it’s about creating opportunities, building communities, and driving meaningful growth. One woman who embodies this transformation is Maryam Muritala, a visionary entrepreneur and the founder of Canada Vendors, who has been recognized as one of the Top 20 Digital Marketers in Canada 2025.

This recognition highlights her groundbreaking work in helping small businesses, especially immigrant and women-led enterprises, thrive in Canada’s competitive marketplace.

Who is Maryam Muritala?

Maryam Muritala is a Foreign Trained Legal Professional, entrepreneur, and digital strategist with a passion for empowering underrepresented entrepreneurs. In 2019, she launched Canada Vendors, a thriving digital platform designed to spotlight small businesses and give them access to education, marketing, and visibility tools that drive sustainable growth.

Her journey into entrepreneurship stems from her belief that commerce has the power to transform lives. Over the years, she has helped hundreds of vendors gain exposure, increase revenue, and build strong, recognizable brands in Canada and globally.

Top 20 Digital Marketers in Canada 2025 Recognition

The Top 20 Digital Marketers in Canada 2025 list celebrates innovators shaping the future of marketing with bold strategies, measurable impact, and creative excellence.

Being named on this list places Muritala among the leading minds who are not only driving results but also transforming industries. Her unique approach combines legal expertise, community building, and digital innovation, setting her apart as both a strategist and a changemaker.

“Digital marketing is more than promotion, it’s about building bridges, creating opportunities, and giving entrepreneurs the tools they need to thrive,” Muritala explains.

Previous Awards and Recognition

This latest honor adds to Muritala’s growing list of achievements, including:

  • CIBWE Top Black 100 Women to Watch in Canada Awards (2022)

  • Brampton Citizen Awards – Inspirational Category (2022)

These accolades reflect her influence not only as a digital marketer but also as a leader dedicated to inclusive economic development.

Impact on Small Business and Immigrant Entrepreneurship

Through Canada Vendors, Muritala has become a beacon for immigrant and women entrepreneurs navigating Canada’s competitive business landscape. She mentors founders, speaks at industry events, and partners with organizations to amplify diversity and inclusion in entrepreneurship.

Her platform acts as a lifeline for small businesses seeking to connect with broader markets, while her advocacy ensures no entrepreneur feels left behind.

Looking Ahead

As digital marketing continues to evolve, Muritala’s vision remains clear: empowering businesses through visibility, strategy, and community support. Her recognition as one of Canada’s Top 20 Digital Marketers is not just a personal milestone, it’s a win for every small business owner who dares to dream big.

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House of Silny Décor
In self development By

Vaughan Welcomes House of Silny Décor & Elegante Fashion

Vaughan, Ontario is about to welcome a new standard of style, sophistication, and creativity with the grand opening of House of Silny Décor and Elegante Fashion Vaughan. This dynamic launch merges world-class interior décor with curated fashion offerings, creating a unique destination for design enthusiasts and fashion lovers alike.

About House of Silny Décor

Founded by visionary entrepreneur Olaitan Majaro, House of Silny Décor has quickly become a trusted name in interior décor and event styling in Ontario. Since moving to Canada in 2010, Olaitan has combined her creative expertise, cultural influences, and attention to detail to craft bespoke designs that transform spaces into timeless experiences.

  • Established: Inspired in 2013, formally incorporated in 2017

  • Specialties: Event décor, home interiors, office interiors, bespoke décor solutions

  • Recognition: Recipient of the 2024 Business Excellence Award by Canada Vendors and Pacaati

House of Silny Décor offers a balance of modern sophistication and traditional charm, making it a go-to for clients seeking unique décor solutions and professional event styling in Vaughan and across Ontario.

Elegante Fashion Vaughan: A Premier Fashion Destination

Sharing the same location is Elegante Fashion Vaughan, a boutique designed to celebrate style, individuality, and refined living. The store offers a carefully curated selection of apparel and accessories that blend timeless elegance with contemporary fashion trends.

  • Focus: Sophisticated everyday wear and statement pieces for special occasions

  • Experience: Personalized luxury shopping tailored to individual tastes

  • Lifestyle Brand: Promotes confidence, creativity, and refined living through fashion

By co-locating with House of Silny Décor, Elegante Fashion Vaughan creates a unique lifestyle destination where interior design and fashion intersect, offering a complete elegance experience for visitors.

Grand Launch Event – September 2, 2025

The flagship showroom launch on September 2, 2025, in Vaughan, Ontario, promises to be a celebration of creativity, style, and innovation. Guests can explore bespoke interior décor solutions, enjoy curated fashion selections, and be inspired by Olaitan Majaro’s vision for elevating both design and lifestyle.

Whether you’re looking for professional event styling, home décor transformation, or luxury fashion pieces, the House of Silny Décor and Elegante Fashion Vaughan launch is the place to experience elegance, innovation, and personalized service in Ontario.

📍 Location: Vaughan, Ontario
🗓 Launch Date: September 2nd, 2025

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In Inspiration By

Esther Ijewere Hosts AWA Niagara Festival 2025 in Niagara Falls Meta Description:

The scenic City Hall grounds of Niagara Falls, Ontario, came alive on August 16th and 17th, 2025, as the AWA Niagara Festival 2025 unfolded in a vibrant two-day celebration. Hosted by Esther Ijewere, an award-winning Media Strategist, Social Impact Advocate, and founder of Women of Rubies, the festival drew more than 6,000 attendees for an unforgettable cultural experience.

Esther Ijewere as Host

Serving as host, Esther Ijewere guided the audience through dynamic performances, workshops, and cultural showcases. Known for her dedication to amplifying voices and fostering inclusivity, Esther reflected on her role, saying:

“It was truly an honor to host the AWA Niagara Festival. I loved experiencing the incredible bands from across Canada and discovering new music and cultures. AWA did a phenomenal job curating this festival, and I’m proud to have been part of a celebration that fosters joy, learning, and togetherness.”

Festival Highlights

The festival, organized by African Women Acting (AWA), offered a wide range of cultural experiences:

  • Curated Craft Exhibition – Featuring local artisans and unique creations.

  • Global Cuisine – Food vendors serving authentic African flavors alongside international dishes.

  • Community Booths – Local businesses, sponsors, and organizations showcasing their work.

  • Inclusive Atmosphere – A family-friendly, multicultural space open to all ages and backgrounds.

AWA’s Mission

Sonia Aimy, Executive Director of AWA, emphasized the deeper impact of the festival:

“This festival is not just a celebration, it’s a platform for empowerment, creativity, and unity. We are proud to bring together artists, communities, and leaders to spotlight the talents of Black women and their counterparts, and to build bridges across cultures.”

Building Bridges Through Culture

With live performances, artisan showcases, and global cuisine, the AWA Niagara Festival 2025 cemented its place as one of the region’s most anticipated multicultural events. It also underscored Esther Ijewere’s growing presence as a host, cultural advocate, and community leader.

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Women in group learning personal branding
In Career Gems By

What’s In and What’s Out: Personal Branding Trends Women Should Know in 2025

In a world driven by digital visibility and connection, personal branding is more than just a buzzword, it’s how women share their stories, build influence, and create impact. As 2025 unfolds, the rules of personal branding are shifting. Authenticity, strategy, and storytelling are leading the way, while performative content and over-curation are fading fast.

Whether you’re a founder, thought leader, creative, or advocate, here’s what’s in and what’s out when it comes to personal branding trends for women in 2025.

What’s IN: Personal Branding Done Right

1. Authenticity Over Aesthetic

More women are ditching the “perfect” feed for content that feels real and relatable. Authenticity builds trust—and audiences are paying attention to how aligned your words and actions are.

 Tip: Show your behind-the-scenes moments, lessons learned, or even a vulnerable truth. People connect with you, not your polish.

2. Storytelling as Strategy

In 2025, facts don’t win hearts, stories do. Women who share their journey, values, and mission through intentional storytelling build deeper connections and attract aligned opportunities.

Tip: Use your origin story, turning points, or client success stories to position yourself as both relatable and credible.

3. Voice-First Platforms Are Rising

With the rise of podcasts, audio content, and even LinkedIn Audio, women are finding new ways to be heard—literally.

Tip: Start that podcast, share short audio insights, or host live discussions. Let people hear your passion and expertise.

4. Micro-Communities > Mass Following

A shift is happening: niche audiences are more valuable than vanity metrics. Curated, engaged communities offer better visibility, deeper loyalty, and more aligned collaborations.

🔥 Tip: Focus on serving rather than selling. Whether it’s a newsletter or a private group, nurture your tribe.

5. Values-Driven PR and Visibility

PR isn’t just about being seen—it’s about what you’re seen for. In 2025, values-aligned media exposure is key. Women are owning their narratives and choosing platforms that reflect their purpose.

 Tip: Pitch stories that align with your mission, not just your milestones.

❌ What’s OUT: Outdated Personal Branding Habits

1. Curated Perfection

Heavily filtered photos, overproduced videos, and “highlight reels only” content are losing relevance. People crave connection, not comparison.

2. Generic Messaging

“Helping you live your best life” won’t cut it anymore. If your brand statement sounds like everyone else’s, it’s time for a refresh.

3. Content Without Strategy

Random posting = random results. In 2025, intentional content planning aligned with your goals is a must.

4. Hustle Culture Bragging

The old “booked and busy” narrative is giving way to balanced, values-led success. Women want to be fulfilled, not just tired and visible.

5. Silent Expertise

Having expertise but no digital presence is now a liability. Women are learning to use visibility as a tool, not vanity.

Your Brand Is a Living Story

Your personal brand is more than a bio or color palette, it’s how people feel when they interact with you. As trends evolve, the one thing that stays timeless is alignment. When your message, mission, and media presence work together, you not only stand out, you lead with purpose.

In 2025, visibility isn’t about showing off. It’s about showing up authentically and intentionally.

Ready to Elevate Your Brand?

Women of Rubies offers storytelling platforms, visibility support, and media features to help you amplify your voice. Get Featured or Join the Rubies Collective to start building your digital legacy today.

 

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Group photo of empowered women at a Rubies Collective event celebrating sisterhood, visibility, and community impact
In Editor's Choice By

Announcing the Rubies Collective Subscription Community: Consistent Visibility for Women with Purpose

For more than a decade, Women of Rubies has championed the stories of women who are breaking barriers, building legacies, and leading change in their communities. With over 3,000 features, support for600+ women-led businesses, and events across three continents, one truth stands out: women need more than a moment — they need momentum.

That’s why we’re excited to officially launch the Rubies Collective Subscription Community, a curated space designed to provide consistent visibility, support, and strategic growth opportunities for women all year round.

Whether you’re a thought leader, changemaker, entrepreneur, author, or creative, this subscription gives you the tools, spotlight, and sisterhood you need to rise.

 What Is the Rubies Collective Subscription Community?

The Rubies Collective Subscription Community is a paid membership created by the Women of Rubies platform for women who want to take their personal brand, purpose, and visibility to the next level.

It’s more than just access, it’s about being plugged into a supportive ecosystem that offers media features, business tools, event discounts, and a private community of like-minded women.

If you’re looking for a trusted women empowerment platform that helps you stay visible, strategic, and connected — this is for you.

 Why We Created This Subscription Model

After years of amplifying the voices of women globally, we heard the same request repeatedly:

“How can I stay visible beyond the feature?”

We listened. And we built a platform that goes beyond storytelling , one that offers actionable tools, monthly engagement, and premium visibility opportunities designed to help women grow with clarity and confidence.

This subscription is for you if you’re ready to consistently show up, tell your story, grow your impact, and be part of a purpose-driven community for women in business, media, and leadership.

 What You Get as a Member

🌸 Monthly Membership:

  • Opportunities for media features

  • Downloadable tools, templates, and brand resources

  • 15% off all Women of Rubies events

  • Private WhatsApp support community

  • Replay access to select sessions

  • Peer accountability and collaboration

💎 Annual Membership Includes Everything in Monthly, Plus:

  • One guaranteed media spotlight (Google-optimized blog + social media)

  • Clarity session with our media strategy team

  • 25% discount on all Women of Rubies events

  • Access to our full resource vault (pitch decks, templates, guides)

  • VIP invites to curated virtual sessions

  • Priority for speaker and visibility opportunities

  • Public welcome and Rubies Collective badge

 A Word from Our Founder, Esther Ijewere

“This subscription model is the ecosystem I wish I had when I started out. We’ve always believed that visibility is not vanity, it’s strategy. The Rubies Collective Subscription ensures that women are seen, heard, and supported consistently, not just once. This is about sustainable impact and sisterhood.”

Esther Ijewere shares her vision behind the Rubies Collective Subscription, highlighting the importance of consistent visibility and purpose-driven support for women
Esther Ijewere, Media Strategist and Founder, Women of Rubies

How to Join the Rubies Collective

Joining the Rubies Collective Subscription Community is simple and takes less than a minute.

👉 Step-by-step:

  1. Visit womenofrubies.com/rcc

  2. Choose a plan — Monthly or Annual

  3. Complete your secure Stripe payment

  4. Receive your welcome email + WhatsApp community link

  5. Access your member perks instantly!

 Have questions? Contact us at info@womenofrubies.com

 Special Offer for Our Existing Community

If you’re already part of the Rubies Collective WhatsApp group, you’re eligible for 15% OFF the Annual Subscription if you join within this launch month.

This offer is our way of saying thank you for growing with us.

 Keywords We’re Proud to Stand By:

  • Women empowerment platform

  • Community for women entrepreneurs

  • Visibility and brand-building for women

  • Media support for female leaders

  • Monthly membership for women in business

  • Personal branding support for women

  • Networking and growth platform for women

 Join the Movement

This is more than a subscription.


It’s your space to be seen, supported, and spotlighted  with purpose.

🎯 Subscribe now at www.womenofrubies.com/rcc
Let’s grow together.

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story into spotloght
In Career Gems By

Top 7 Skills Women Need to Thrive in the Future of Work

As technology reshapes industries and remote work becomes the norm, the future of work is evolving faster than ever. For women looking to lead, adapt, and grow in their careers, mastering the right skills is essential. This guide highlights the top 7 skills women need for the future of work to stay ahead in any industry.

1. Digital Literacy

Why it matters: Every industry is now digital. Whether you’re in marketing, finance, or healthcare, understanding digital platforms, tools, and data is crucial.

Tip: Learn tools like Google Workspace, data dashboards, social media analytics, or project management apps like Trello and Asana.

2. Emotional Intelligence (EQ)

Why it matters: EQ helps you manage stress, build relationships, and lead with empathy—key traits for leadership roles.

Tip: Practice active listening, develop self-awareness, and seek feedback to strengthen your emotional intelligence.

3. Adaptability and Agility

Why it matters: The ability to embrace change and adjust quickly is a competitive edge in a fast-changing world.

Tip: Stay open to new roles, technologies, and trends. Be willing to pivot and reskill when needed.

4. Critical Thinking and Problem Solving

Why it matters: Employers value women who can assess situations, make strategic decisions, and offer innovative solutions.

Tip: Take online courses in decision-making or join strategy discussions at work to sharpen your thinking skills.

5. Communication Skills

Why it matters: Whether you’re leading a virtual team or pitching a project, clear and effective communication builds trust and drives results.

Tip: Improve your public speaking, email writing, and digital presentation skills.

6. Creativity and Innovation

Why it matters: As automation handles repetitive tasks, creativity becomes a uniquely human asset.

Tip: Join brainstorming sessions, think outside the box, and stay curious. Creativity is a skill you can develop.

7. Leadership and Collaboration

Why it matters: Great leaders know how to inspire others and work effectively in teams—even without a title.

Tip: Volunteer for leadership tasks, lead a project, or mentor others. Leadership starts with initiative.

Conclusion

The future of work is digital, dynamic, and driven by soft skills. Women who develop these 7 key skills—digital literacy, EQ, adaptability, problem solving, communication, creativity, and leadership—will not only survive but thrive. Prepare now, and you’ll be ready to lead in any industry tomorrow.

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Confident woman in her 30s making smart career moves
In Career Gems By

10 Career Mistakes Women Make in Their 30s and How to Avoid Them

Your 30s are a pivotal time for career growth. But many women in their 30s make common career mistakes that can impact long-term success. In this post, we break down 10 key pitfalls and how to avoid them, so you can build a career that aligns with your goals, values, and lifestyle.

1. Staying Too Long in the Wrong Job

Being loyal is admirable, but staying in a role that no longer serves your goals or challenges your skills can stall your growth. Evaluate your career trajectory every year.

2. Not Negotiating Salary or Raises

Failing to negotiate your salary can result in a significant income gap over time. Research market rates and practice negotiating with confidence.

3. Ignoring Financial Literacy

Understanding investments, retirement plans, and emergency funds is critical. Financial independence empowers better career choices.

4. Avoiding Leadership Opportunities

Don’t wait to be asked. Step up for leadership roles even if you feel underqualified. Growth happens outside your comfort zone.

5. Letting Impostor Syndrome Hold You Back

Self-doubt is common but shouldn’t define your career. Keep a wins journal and seek mentorship to boost your confidence.

6. Failing to Build a Personal Brand

Your personal brand matters as much as your resume. Be visible online, speak at events, and share your expertise.

7. Not Seeking Out Mentors or Sponsors

Guidance from those ahead of you can provide clarity, connections, and opportunities you wouldn’t find alone.

8. Overlooking Work-Life Balance

Burnout can sabotage long-term goals. Set boundaries, prioritize self-care, and make time for what recharges you.

9. Not Updating Skills Regularly

The job market evolves quickly. Stay competitive by taking courses, learning new tools, and adapting to trends.

10. Avoiding Risk and Playing It Too Safe

Sometimes the biggest risk is not taking one. Whether it’s starting a business or changing industries, believe in your ability to succeed.

Conclusion: Your 30s are a prime time to shape the career and life you want. Avoiding these common mistakes can set the foundation for a more empowered, successful future.

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9–5 to Entrepreneurship
In Career Gems By

How to Transition From 9–5 to Entrepreneurship Successfully

Many women dream of leaving their 9–5 jobs to pursue entrepreneurship, but few know where to begin. Making this shift requires careful planning, financial readiness, and the courage to embrace change. If you’re ready to take the leap into self-employment, here’s how to transition from 9–5 to entrepreneurship successfully.

1. Define Your Why

Why it matters: Knowing your core reason for becoming an entrepreneur—freedom, flexibility, purpose, or impact—will keep you motivated during tough times.

Pro Tip: Write a mission statement for your business journey. It’ll act as your compass.

2. Start as a Side Hustle

Why it matters: Building your business on the side while employed allows you to test your idea, build an audience, and gain traction with less risk.

Pro Tip: Dedicate evenings or weekends to your side hustle and track early performance.

3. Save for the Leap

Why it matters: A financial cushion gives you breathing room as your business grows. It reduces the pressure of immediate income replacement.

Pro Tip: Aim for 6–9 months of living expenses in your emergency fund before quitting your job.

4. Build a Support Network

Why it matters: Community is key. Surrounding yourself with like-minded individuals helps you stay accountable, inspired, and resourceful.

Pro Tip: Join business groups, mastermind circles, or online communities of women entrepreneurs.

5. Invest in Learning

Why it matters: Running a business requires skills in marketing, finance, operations, and leadership. Continuous learning gives you an edge.

Pro Tip: Sign up for online courses or attend workshops relevant to your business niche.

6. Craft a Business Plan

Why it matters: A business plan serves as your roadmap. It outlines your goals, target audience, marketing strategy, revenue streams, and projections.

Pro Tip: Use tools like LivePlan or Notion to structure and track your business goals.

7. Set Clear Milestones

Why it matters: Goals like launching your website, landing your first client, or reaching your first $1,000 in sales will help you stay focused and motivated.

Pro Tip: Break big goals into weekly or monthly mini-goals for steady progress.

8. Embrace the Entrepreneurial Mindset

Why it matters: Shifting from an employee mindset to an entrepreneurial one means becoming more proactive, resilient, and solutions-oriented.

Pro Tip: Read books like The Lean Startup or Mindset by Carol Dweck to strengthen your entrepreneurial thinking.

Quitting your 9–5 to pursue entrepreneurship is a bold and rewarding step. With the right mindset, planning, and community, you can build a business that reflects your passion and purpose. Trust the process, believe in your vision, and go for it—you’ve got what it takes.

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Passive Income ideas
In Career Gems By

5 Passive Income Ideas Every Ambitious Woman Should Explore

Financial independence is one of the most empowering goals a woman can pursue. While a full-time job provides stability, passive income offers freedom. Whether you’re climbing the corporate ladder or growing your own business, here are five passive income ideas to help you generate wealth on your terms.

1. Create and Sell a Digital Product

Design an eBook, online course, printable planner, or digital template based on your expertise. Platforms like Gumroad, Etsy, or Teachable make it easy to sell and automate delivery.

2. Invest in Dividend Stocks or ETFs

Put your money to work by investing in dividend-paying stocks or ETFs. Over time, these investments can generate consistent income while growing in value.

3. Start a Monetized Blog or YouTube Channel

If you enjoy writing or creating videos, consider launching a blog or YouTube channel. With affiliate marketing, sponsorships, and ad revenue, your content can start earning passively.

4. Build an Airbnb Side Business

Have a spare room or property? Renting it out on Airbnb can bring in recurring income, especially if located in a high-demand area.

5. License Your Expertise

Create content others can license, like stock photography, music, or templates. You can also join platforms like Thinkific or Skillshare to get paid each time someone takes your class.

Passive income isn’t just for the ultra-wealthy or tech-savvy. With creativity, consistency, and a willingness to learn, any woman can take charge of her financial future, one income stream at a time.

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career comeback tips
In Career Gems By

7 Smart Ways Women Can Bounce Back After a Career Break

Taking a career break can be a necessary and fulfilling decision, whether it’s for motherhood, caregiving, relocation, or personal growth. However, returning to the workforce can feel overwhelming. The good news? It’s absolutely possible to make a strong comeback. Here are seven practical tips to help women bounce back with clarity and confidence.

1. Own Your Break, Don’t Apologize

Rather than hiding your career gap, highlight what you gained during your time off, whether it’s soft skills, certifications, or life experience. Employers appreciate transparency and self-awareness.

2. Update Your Resume and LinkedIn Profile

Modernize your resume to reflect any relevant volunteer work, freelance projects, or learning initiatives completed during your break. Refresh your LinkedIn summary with your current goals and a confident tone.

3. Take a Skills Refresher Course

Enroll in industry-specific courses to stay updated. Platforms like Coursera, LinkedIn Learning, and Udemy offer flexible programs to help sharpen your skills and boost your credibility.

4. Start with Freelance or Contract Roles

Ease back into the workforce through freelance, remote, or short-term gigs. These roles can rebuild your confidence, offer new experience, and sometimes lead to full-time opportunities.

5. Network Strategically

Reconnect with former colleagues, attend industry events, and engage in online communities. Let people know you’re re-entering the workforce referrals and opportunities often come from conversations.

6. Prepare for Confidence-Boosting Interviews

Practice common interview questions and be ready to explain your break with poise. Focus on your strengths, transferable skills, and how you’re ready to contribute now.

7. Share Your Comeback Story Authentically

Embrace your journey and speak about it openly in your cover letter or interviews. Authenticity resonates more than a picture-perfect career path.

A career break is not a setback, it’s a chapter. With the right mindset and strategy, your return to work can be the most powerful move of your career yet.

 

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