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Esther Ijewere

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Echoing Green, an organisation which funds social entrepreneurship and innovation all over the world, has announced the social entrepreneurs for its 2020 fellowship.

Members of the 2020 class are tackling pressing global issues including systemic racism, educational inequities, unemployment, air pollution, and mental health care.

The 2020 Echoing Green Fellows come from across the globe, working in seven different countries and territories (India, Ghana, Kenya, Zambia, Nigeria, Puerto Rico, and the United States) and were selected from a pool of 3,134 applicants working in 161 countries after a 10-month vetting process.

Four Africans were selected for the fellowship and they are: Joceylne Agbo (Nigeria), founder of Farm On WheelsSamlara Baah (Ghana), founder and CEO of Loo WorksCharlot Magayi (Kenya), founder and CEO of Mukuru Clean Stoves; and Muzalema Mwanza (Zambia), co-founder of Safe Motherhood Alliance.

Jocelyne’s Farm On Wheels enables smallholder rural farmers to improve food security and way of life at the family level first, with the deeper mission of providing a better life for rural women and youth to reduce poverty in hard-to-reach rural communities. Farm On Wheels provides direct access to quality farm inputs, training, extension services, input credit, and market linkage, enabling farmers to increase their production capacity, yield, and income. Over the long term, Farm On Wheels is committed to improving the lives of smallholder rural farmers, preserving the environment, and contributing to food security.

Samlara’s Loo Works uses plastic waste to create sanitation solutions for marginalized communities in West Africa. Loo Works manufactures toilet systems composed of a container-based toilet attached to a biological digester, giving households a hygienic, low-cost toilet system that does not need to be emptied regularly. Loo Works’ toilet systems save lives while using recycled plastics and sawdust, otherwise known as wood plastic composite. This process upcycles the thousands of tons of plastic waste generated in-country each day.

Charlot’s Mukuru Clean Stoves (MCS) designs, manufactures, and distributes improved, efficient, and reliable cookstoves. MCS makes its stoves with locally sourced recycled metal and distributes them through networks of local women business owners and microfinance institutions. MCS’s vision is to significantly reduce household air pollution in underserved markets in Africa.

Muzalema’s Safe Motherhood Alliance develops and distributes innovative, climate-smart healthcare products that meet the unique needs of pregnant women living in low-resource settings and rural areas. Safe births in Sub-Saharan Africa are a challenge, and the Safe Motherhood Alliance understands that anxiety over childbirth can often lead to using unsafe practices. Its work focuses on removing anxiety from the birth process and rebuilding trust between communities and clinics. Safe Motherhood Alliance’s vision is to advance women’s access to healthcare by engaging spheres of influence that affect their choices, so they can deliver a healthier and wealthier world, passed on for generations.

Often times, children (especially the younger ones) may not have the ability to verbalize their feelings. As a parent, it is your duty to observe them carefully for any signs of stress. Stress symptoms may be long or short – it all depends on the severity of the situation.

As a parent, you would have gone through one difficult situation or the other – but when it comes to your kids, you sometimes might not have an idea on how to help them cope with difficult circumstances.

Life will always have its ups and downs and the earlier kids know how to cope in these kinds of situations, the better for them. The first thing to do when something negative happens is to answer their questions – this helps them understand what’s happening and teach them how to cope in the future.

Often times, children (especially the younger ones) may not have the ability to verbalize their feelings. As a parent, it is your duty to observe them carefully for any signs of stress. Stress symptoms may be long or short – it all depends on the severity of the situation.

Stress symptoms may include one or a combination of the following:

  • There may be changes in eating, sleeping, or bathroom habits
  • Children may experience increased separation anxiety
  • They may experience bad dreams
  • Crying spells
  • Kids may become withdrawn
  • Increased aggressive behavior or unnecessary tantrums

How can you help your children cope with stress? Here’s what you can do:

  • Encourage kids to express their feelings. Allow them to express whatever it is they’re experiencing and let them know it is okay to feel the way they do.
  • Ensure that they follow routines as much as possible. In addition, ensure they eat healthy meals and rest adequately.
  • For older kids, allow them read books that’ll teach them about characters in stressful situations – they will learn how to cope.
  • Encourage your kids to exercise. Simple exercises such as dancing, walking and swimming can help reduce the effect of stress.

If a child isn’t adjusted properly and is still showing signs of stress after a long period of time, it is in the best interest of the child that you seek professional advice immediately.

Helping Children Deal with Traumatic Events

In traumatic situations, children often react in different ways, depending on their personality. While some continue as though nothing happened, some may experience sadness or worse still, depression. If your child is experiencing difficulty, it is important that they are provided with the love and stability to help them process and overcome the situation.

Here are some guidelines to help you:

Answer children’s questions

The aftermath of an accident or dramatic incident may leave children with a lot of questions. Just like us, kids also need their feelings acknowledged, as well as an opportunity to talk about their feelings. Also, ensure that your explanation of the event matches the child’s developmental understanding.

Reassure them as much as you can

Physical contact such as holding and hugging not only reassures your little one, it’s also a great way to help your child feel safe. In addition, you can help the child feel better about the situation and provide comfort without giving wrong information or false hopes. For example, saying “I am sure everything is going to be fine” will help to put your child’s mind to rest.

Remain observant

Ensure that you keep a watchful eye on your child even as their thoughts and feelings about the situation evolves. Listen to them, ask questions and continue to reassure them as much as you can. Most importantly, give them the opportunity to express themselves.

Remember that life comes with its challenges and it’s your duty as a parent to teach and show your child(ren) how to go through life by handling these difficult situations positively.

Abiodun Emiola Alabi is a passionate Human resource professional and serial entrepreneur. She is very keen about people and performance management. She is an enthusiastic and self-motivated professional with over 12 years experience in human capital management, business development and social entrepreneurship.

She has a BS.c in Business Administration and Management. ‘Biodun is also an associate member of Chartered Institute Personnel Management of Nigeria (CIPM) and Nigeria Institute of training and development (NITAD) respectively. She’s alumni of Day star leadership academy.

Abiodun is also  the founder of the foremost Moms platform; Motherhood Nigeria  Initiative, where she shares tips and educate moms on how to navigate the journey . Through her platform she has empowered and supported women in undeserving communities through her “Project Safe Birth” Initiative.

She shares her story in this interview with Esther Ijewere

Childhood Preparation

My childhood definitely prepared me to build resilience and empathy. It taught me to create lemonade from any lemon experience. Growing up was not quite exciting for me. From a family of 6 (six) children, I happened to be the forth born and the last daughter of my family.During my secondary school days, my family lived in a face-me and face-you house in Ibadan. Then, we had a young couple as our neighbours. The man’s wife was friendly and industrious. However, she had complications during the childbirth of her second baby which led to excess bleeding and she later passed on. The situation of her children after her death was unpleasant as there was no proper care for her children. This situation made me determine to strive to support motherhood in the future.

Inspiration behind Motherhood Nigeria Initiative

I have always believed women can solve many of the societal problems when there is synergy. In 2018, when Bill Gate visited Nigeria, he said, “Nigeria is one of the most dangerous places to give birth with the forth worst maternal mortality rate in the world…” His statement made me remember the incident of a woman that bled to death during her child birth when I was in secondary school. So I began to think, read and research how I could proffer solutions to the reduction of maternal mortality in Nigeria. That gave birth to Motherhood Ng Initiative; a woman-led NGO purposely established to improve the maternal and child health in rural communities in Nigeria.

The Journey so far

It has been enlightening and challenging, I must say. It has stretched me to live my comfort zone. Since we started, we have trained women in five states in Nigeria as changed agents for maternal and child health in communities closest to them. This is made possible through the members of our online community for mothers and mothers-to-be for almost six years. We have done community outreach to campaign and promote the family planning to women and their families. In June 2020, we launched Project Safe Birth and it has reached more than 50 pregnant women with free safe birth kits. We shall continue to address issues that concern women within reproductive age and children under age five.

Project Safe Birth

Project Safe Birth was launched to focus on improving maternal and neonatal health, increase the quality of lives of mothers and newborns with provision of free safe birth kits for pregnant women as well as providing health education and advisory. This project will also embark on family planning awareness for both mothers and their spouses. We recently launched this project and it has provided over 50 safe birth kits for pregnant women in two states. The World Health Organization (WHO) recommends six steps to prevent infection during childbirth. Our safe birth kits contain items that prevent infection which is one of the leading causes of maternal and infant mortality. Project Safe Birth’s target is to provide 10,000 safe birth kits to pregnant women in rural communities in Nigeria before the end of 2020.

Challenges 

The challenges I experienced since the establishment of our NGO have really helped me to think outside the box to create funding solution for the sustainability of our vision.

One of the challenges is funding. Presently, we seek for partnerneship with interested organizations and supportive individuals to reach out to more women in rural communities.

Being a Member of Several Organisations

I am an associate member of Chartered Institute personnel management of Nigeria and Nigeria Institute of training and Development respectively.  My thirst for personal development and human capital development can be linked to it. I always believe human resources are the most important resources to sustain an organization.

Women who Inspire me

Pastor Funke Adejumo; the Convener of Winning Edge Women Conference and Founder of Funke-Felix Adejumo Foundation. She is an exemplary woman of unusual grace and courage.

Mrs. Ibukun Awosika. She is a global, phenomenal and fearless woman. She has achieved global recognition and attained heights that break gender barriers.

Impact of the Motherhood Nigeria page

The Motherhood Nigeria social media page was created almost six years ago on BBM channel and migrated to Instagram two years ago with the community of twelve thousand mothers and mothers-to-be.

The platform has impacted mothers in racing their children and helped them to make informed decisions in their motherhood journey.

Work life balance

It is difficult to explain how I cope with multiple responsibilities. I realized that there is nothing like work life balance but work life integration. So I try as much as possible to prioritize being a mother and wife over work and vice versa.

Coping Mechanism during the pandemic

Be resilient and stay focus. The solution you are looking for is in you. Look inward. There is abundance locks up in you waiting to manifest. Be contented.

Being a Woman of Rubies

I am a woman of rubies because I am solution oriented and resilient. I believe in women providing solutions to communities.

 

A Lawyer by profession, Temilolu Okeowo is the founder, Girls Club of Nigeria, The Girls Club of Africa and The Girls Apostolic Ministry of All Nations, all aimed at re-orientating the Nigerian girl, as well as empowering and imparting girls all over the world. An author and certified forensics examiner, she has in the last few years, vigorously campaigning for the preservation of virginity till marriage and encouraging a chaste life through the media.

As an undergraduate, she authored her first book, The Beauty of Life, which discusses the trials and triumphs of a girl growing up in a morally decadent society. She also has other publications to her credit, including a free daily devotional, Life Nuggets For Girls. She has been involved in girl-child advocacy in all forms, which has taken her the council chambers of the United Nations Headquarters, New York, where she’s invited annually to rub minds with other girl-child advocates across the world.

In this interview with TOBI AWODIPE, she talks about activities lined up to mark this year’s World Chastity Day, why women and even men must remain chaste till marriage, building a new generation of women global giants, stemming child sexual abuse and gender-based violence amongst other issues.

This year, you are planning to mark World Chastity Day, how much is this day known here in Nigeria?
It’s the maiden edition and not yet known at all. It’s a special day set aside by The Girls Apostolic Ministry of All Nations to affirm our very special mission of encouraging girls to toe the path of righteousness in a highly depraved world.

What do you have lined up, what can attendees look forward to?
For obvious reasons, activities to mark the day would be restricted to the media, which we would employ actively to create awareness that sexual purity still matters and is also very important.

Why are you passionate about preserving women’s chastity until marriage?
God expects both genders to be sexually pure. However, my ministry is specifically for girls and ladies, although in recent times, I have been writing articles for men, encouraging them to pursue a chaste life in their own interest. My passion for women and girls in this regard could also stem from the unquantifiable gains of staying chaste long before even venturing into marriage.

What made you decide to go down this path of evangelism? Do you still practice law?
I want to attract the attention of girls to the kingdom of God, open their eyes to a lot of things most women are ignorant of, especially the proper use of their spirituality. I also want to rescue them from the dire consequences of sexual immorality. Yes, I’m still practising law and in recent times, in the light of the upsurge in gender-based violence, especially child sexual abuse, I decided to offer pro bono legal services for victims within my reach.

You have authored some books, right from when you were in school. What do you intend to achieve through those books?
They seek to discuss the trials and triumphs of an average girl growing up in a morally decadent and patriarchal society and also proffer practical solutions. They also seek to inculcate godliness and moral discipline in readers while teaching them basic life skills and nuggets to survive in a highly competitive and hostile world.

You are very much into girl-child advocacy, what are some of the things you have done/are doing in this regard?
I have been involved in campaigns against sexual abuse, child labour and trafficking, child marriage, female genital mutilation and so on. I also give lectures in schools, churches, government institutions, and also write articles against these vices. As usual, I make useful suggestions on the way out. I’ve also collaborated with sister organisations within and outside the country and every October, I attend the International Day of the Girl Summit, which holds at the United Nations Headquarters, New York, to rub minds with other girl-child advocates across the world on the way forward.

On the other hand, I have so many ‘daughters’ whom I’ve had to pay their tuition, feeding or accommodation, just to alleviate their sufferings and assist them as much as I can so they wouldn’t have cause to succumb to the advances of men, who won’t assist until they have sexual relations with them. I’ve also had to rescue a good number of them in distress resulting from domestic violence, child sexual abuse and so much more. I pay for an English tutor to teach some girls from a particular community, who can’t speak English and want to learn. I encouraged them to have as much education as they can just to have some knowledge and skills by providing the needful.

There has been a rise in cases of girl-child sexual abuse and violence in recent times, what can we do to stem this tide?
We must begin to raise our boys differently from how most African men are raised, with a lordship and entitlement mentality. We must as a matter of urgency include moral instructions in their syllabus, as well as age-appropriate sex education because a lot of them have also been defiled and discovered sex too early and desperately want to feed their lust.

Also, I’d suggest parents spiritualise their children and practically drive positive values into their souls before society gets into their heads, as we are all driven by a force and so are our actions. Also, there must be stiffer penalties for perpetrators so others can be dissuaded from these despicable acts.

You aim to birth a new generation of female, how do you intend to achieve that?
I encourage my mentees to avoid dating or getting romantically involved in their teens so they can concentrate on their self-development. They need to make the most of their potential academically, spiritually, psychologically and so on and lay a solid foundation for their future. The teenage years are very delicate; a time when an individual’s imagination is very vivid and powerful, one could magnetise and actualise phenomenal dreams and visions. You’ll agree with me that an average female is a gold mine.

How do you carry your message to women and girls in hard to reach areas, especially those with no access to mobile phones and Internet?
Over the years, I’ve been to several market places with my megaphone to talk to mothers on the importance of encouraging their girls to stay chaste while distributing pamphlets. I’ve also had to go to remote and riverine areas, even by boat, to talk to girls, who live in extreme poverty, that can’t speak or understand English. Sadly, I’ve barely reached the number of girls that need help; we have barely scratched the surface of where we need to be.

What are some of the challenges you’ve faced in the course of doing what you do?
A major challenge is not being heard enough; not being able to reach as many girls as I would love to. The immorality in the world today is loud and deafening and has over-powered our society.

If you could influence change for Nigerian women, what’s the first thing you would do?
I would ensure they are given a 50 per cent chance in every area of life.

You do so many things at the same time, how do you make everything work?
I’ve always been very energetic and my spirit just naturally fuels whatever catches my fancy.

What is your passion, what drives you?
Believe me, when looking at a young girl, I see an institution, a mighty fortress, a giant which must be protected, developed and nurtured to greatness and highest potential possible.

What last words do you want to leave for women reading this?
You have the power to rewrite your life’s script, dictate the type of life you want to live and in fact, live the life of your dreams no matter how battered your life is.

Source: Guardian Nigeria (By Tobi Awodipe)

Tamar Braxton has spoken out about her attempt to ‘end’ her life and thanked boyfriend David Adefeso in a heartrending Instagram post.

The American singer and actress shared a lengthy message dedicated to her “angel on earth,” who found her unresponsive in her Los Angeles hotel room following her suicide attempt in July. The video she posted showed Tamar and her boyfriend in Santa Barbara, toasting to their engagement, however, it isn’t clear when the video was filmed.

If you have ever been in recovery or treatment you know that you reflect on a lot of things…so,I couldn’t let another day, another second go by without PUBLICLY Thanking my Love @david.adefeso for saving my life… I’m so grateful. I’m so grateful. I was in our home lifeless😔💔 & I’m sure finding me the way that you did couldn’t have been easy,” she continued. “Through this entire time, you have held my hand, heard my cries, held me when I have been weak. You have had my ENTIRE back‼️

The post comes days after the star revealed that she had attempted suicide after suffering “pain” for the past 11 years while working in the entertainment industry as a reality star. She was with David at the time of her distress. He stuck by her side while she was hospitalized in mid-July.

Tamar added in her caption. “I was in our home lifeless & I’m sure finding me the way that you did couldn’t have been easy. But know that people coming at you saying all crazy stuff, isn’t easy for me,” she wrote.

Read the full post:

I came here just to say this and then I’m logging off… if you have ever been in recovery or treatment you know that you reflect on a lot of things…so,I couldn’t let another day, another second go by without PUBLICLY Thanking my Love @david.adefeso for saving my life… I’m so grateful.

I was in our home lifeless😔💔 & I’m sure finding me the way that you did couldn’t have been easy. But know that people coming at you saying all crazy stuff, isn’t easy for me. people have called you every name in the book, to deflect from what’s really been going on. and you know that through this entire time, you have held my hand, heard my cries, held me when I have been weak. You have had my ENTIRE back‼️

I will not allow anyone to call you controlling or “thats that African man😒🤦🏽‍♀️👀 like I don’t have a mind of my own🙄cause without THIS African man, I simply would not be here. Everything isn’t political and your love for me is not that. You were here for me when NOBODY was and still is. YOU and Logan are priority.

Thank you for being my Rock and now, my Angel on earth. I love you.. and although I been said yes in this old video… now and then, I couldn’t imagine what life would be like if you weren’t by my side. thank God I’m here and thank God for you ❤️‼️💍

Aysha Tofa is serial entrepreneur who is also helping other women succeed in their entrepreneurial journey.

Aysha is the founder of StartUp Kano, an incubator and accelerator for startups. It promotes and advocates for technology, entrepreneurship, agribusiness and self-employment.

StartUp Kano provides founders with training on bootstrapping strategies as well as ways to secure funding from venture capitalists, angel investors and government grants.

Aysha started out in business in her third year in the university, buying and selling clothes to her friends and other students. When one of her friends was getting married, Aysha took a major risk, assuring the bride-to-be that she could supply 400 pieces of fabric for family and friends even though she had no idea how. Fortunately, things panned out; she made good of her word and some good money too.

Today, she’s a realtor, a youth and women advocate. She’s also the founder of Wave Advertising, Startup Kano, Women Founders Group, a platform for creative and innovative tech and non-tech women entrepreneurs.

WFG holds an annual event tagged Women Founders Conference for women in business, budding entrepreneurs, and startups. The goal is to make these women a family, to make them feel included, and speak up, and to help them connect and network.

Aysha is part of the World Economic Forum’s Global Shapers Community (Kano Shapers), which is a network of inspiring young people under the age of 30 working together to address local, regional and global challenges.

Aysha holds a B.Sc in Mass Communication from Bayero University, Kano, a psot-graduate diploma in the same discipline, as well as certificates in digital marketing and business and entrepreneurial journalism.

We celebrate Aysha for providing a space for startups, especially those founded by women, to grow and scale up.

 

Divine Favour Osomujie-paul Mumeh, also known as DF or Divi. is a lover of God. She is a Law student, content creator, a youtuber and a Podcaster, birthed out of her love to talk to people and communicate her own view.

She is the CEO of lashes by divi, where she sells quality lashes for affordable prices.She loves talking, engaging in self development conversation and loves reading alot.

Who is Divine Favour?

Divine Favour Osomujie-paul Mumeh is a 400l student of Law at Rivers state university(RSU). She is a lover of God, a jovial and goofy fellow.

She is a content creator, vlogger, (Ilahi’s empire on YouTube), and also a Podcaster (Coffee time with Divi).

2. Who and what inspires your creative flow?

My creative flow is inspired by God, by my environment, my creative flow is also inspired by myself. I desire to continuously impact lives and because of that I keep on pushing.

3. How has the covid-19 pandemic affected you as a student, creative and business owner?

Covid-19 has affected me greatly as a student because since it’s inception into Nigeria, schools have been shut down and education has being on a pause, especially for students in the public schools.

As a business owner, it also has a negative effect because due to the interstate lock down, delivery of products have been low. At a point the whole business was on a hold.

As a creative, the lockdown has been a blessing, this is because now people are at home, there is less workload, and people are looking for platforms to keep them engaged during this period.

4. You vlog with your YouTube channel “Ilahi’s Empire” and recently started a podcast last December “Coffee Time With Divi”. What birthed both and what do they border on?

When I was undergoing the process of self discovery, I realized that there was nothing I liked to do and I am not like those very fortunate to know what their talents are. I realized within that time that I loved to talk, I didn’t know and still don’t know if it counts as a talent but anytime I am talking, I am happy, so I decided to rebrand my talking and make it useful, also before that time I had always dreamt of having a YouTube channel, and I kept waiting for the right time, then one day I just woke up did makeup and I started a relationship series shot 7 videos that day and started uploading.

My podcast was also birthed by my desire to talk. My YouTube channel and my podcast borders on Relationship talks, lifestyle, Vlogs and also me sharing my views on trending topics.

5. Major challenges young creatives and entrepreneurs face in Nigeria?

I think the major challenge young creatives and entrepreneurs face in Nigeria is that they tend to put themselves under pressure by comparing themselves with bigger brands that have toiled to be where they are, I believe your starting stage is a stage to acquire all the experience you need, make mistakes and get forgiven.

6. What has Covid-19 pandemic taught and opened your eyes to?

Value. It has taught me value, the world at large is on hold, but people are still relevant and still making it big in these times, the big question is: Is what you are doing adding value to people around?

7. What is one thing you’ll like to change about yourself?

My unserious nature.

8. List three women who inspire you and why?

Michelle Obama: She inspires me to be that successful woman behind a successful man, her love and support to her husband is overwhelming.

Tara Durotoye: She was amongst the pioneers of makeup brands in Nigeria, I like her perspective to life.

My mom: She is the strongest woman I know and she inspires me to be strong.

9. What inspired you to start your own beauty line: Lashes by Divi. Any plan to expand it to more beauty products? Challenges when you started and any till now?

I actually learnt how to do make-up and during that period I got interested in makeup products so when I had the opportunity to start I took it, yes if money comes I plan to expand to more beauty products.

Getting a good customer base is a huge challenge

10. If given the chance to be the Chief Justice of Nigeria for a day, what will you change?

Go through the cases of those in the prisons and the innocent ones, apply for pardon for them.

11. Did your upbringing in any way prepare you for everything you are into today?

Yes it did. Character wise, and also my love for business grew from staying in my mom’s shop and selling for her.

12. Where do you see yourself/your brand in the nest 5years?

I see my brand becoming a household name, a brand that offer value to people globally.

13. If you were given the opportunity to address a group of girls five years younger than you, what will be your advice to them?

You are a queen don’t settle for less.

Please note that every startup’s story is different. However, I’d like you to remember this: “If your products or services are high-quality, solves your target market’s problems and reflects your passion, the probability of achieving a profitable business is high.”

COVID-19 crisis has brought a change in the economic landscape. Like you, a lot of people are thinking of either starting a new business online or pivoting from what they used to do.

Do you have a great idea and want to become a business owner in these times? Just before you dive into it, are you sure that your idea is viable in the market? Before investing in a new business, the most important step to take is to assess your idea’s viability.

From my experience, these are just markers and not the general rules. Today, I’ve compiled a list of idea verification questions you must ask yourself to assess your business’ chances of success.

 

Have you done a full self-analysis?

 

Market research doesn’t have much significance if you are not well equipped to meet the demand of the market. This is why self-analysis is important. The questions you should ask must help you dig deeper than the surface and help you develop a plan to build your business as a solution to your target customer’s pain point. Additionally, asking these questions and getting the answers to them would help lay your business foundation.

Below are the examples of questions you should ask yourself before you start talking to others about your business:

  • Why do I want to start a business?
  • What problem does my business solve?
  • Where will I find my target customers?
  • How do I identify them online?
  • What digital skills do I have?
  • What are my business goals?

One go-to method I use and recommend is to write down the answers in a book or journal. This will help solidify your thoughts and serve as blueprints for laying the foundation of your business.

Do You Know Your Competitors?

Every business has competitors, irrespective of whether they are direct or indirect. There are people and brands who have built a strong digital presence long before this crisis, so naturally, customers will trust them.

Identifying your competitors would help you know what they are doing and how your business can stand out from the crowd. Looking at what other businesses in your niche or industry are doing will give you valuable insights into how to run your proposed business without suffering from losses.

A smart business owner should understand other businesses’ strategies and not get too caught up in what its competitors are doing.

Have You Evaluated Your Social Capital?

I’m sure that we all heard the saying, “It takes money to make money”. While the phrase might sound cliché, its meaning still holds till today. But online, social capital built from trust and proof are the currency you will need to build a successful digital brand.

Most times, you’ll use a combination of your personal stories and collaborations with trusted brands to convince customers to buy from you. You must create a digital sales funnel that highlights how the money will be spent and marketing strategies for generating revenue, despite the current times.

Have You Analysed the Pulse of the Market?

One of the best ways to validate your business idea is via your target market. How do you achieve this? The first step is to define or identify your target market. Your target market are people who will be interested in what you have to sell.  After identifying them, the next step is to conduct effective market analysis on a small group (also known as a focus group).

Check out some of the ways you can test your business idea with target customers:

Have a focus group

A focus group consists of a small section of your identified target market that use your products or services and provide feedback. Using focus groups, conducting surveys and interviews show what consumers think about your business idea before you invest in it.

Ask groups on social media

Thanks to the internet and social media, you can seek validation or get people’s opinion about your business idea. From Facebook  groups to WhatsApp and even Telegram, social media practically puts your target market at your fingertips, you can conduct a survey or run a poll to assess people’s general perceptions and if they think you should do anything differently.

Set up a crowdfunding page

If necessary, crowdfunding pages are also great for determining your business idea’s viability. Crowdfunding websites offer more than just investors. You can also gain valuable reactions, observations, and advice from like-minded individuals. Bonus: You might be lucky to find someone who wants to invest in your idea.

Using small groups to test your business idea determines consumer’s impressions about what you have to sell. If the small market tests are successful, there’s a good possibility that your business idea will be accepted by a larger audience.

How do you really know if your business idea is viable?

Unfortunately, while there’s no one way to determine a business success, careful planning, excellent marketing strategies and enough capital to get the business off the ground would go a long way.

Please note that every startup’s story is different. However, I’d like you to remember this: “If your products or services are high-quality, solves your target market’s problems and reflects your passion, the probability of achieving a profitable business is high.”

One last thing, ask yourself these questions:

  • Desirability (target market) — will customers want it badly to buy it?
  • Feasibility — can I build/execute it?
  • Viability —will the profit I will make from it be greater than the expenditure I used to create or build it?

In recent times, the rate of reported domestic abuse and death by intimate partner cases have skyrocketed. The raging pandemic has even become a fuelling agent as 80% of the report incidents took place during the Covid-19 lockdown. The internet, especially Twitter, also recorded the largest reports of domestic abuse and deaths in recent times as victims had tried to seek help and justice against their abusers. Agencies that provide sensitive services and help to victims of domestic and sexual violence also testified to the alarming increase rate of calls received since the pandemic.

The head of Lagos State Domestic and Sexual Violence Response Team, DSVRT, Titilola Vivour-Adeniyi testifies to the fact that since the beginning of the lockdown on 30th March 2020 in Lagos, the agency now receives an average of 13 calls per day for just one of their hotlines compared with the 8 -9 they have been receiving before (extracted and translated from an article on BBC Pidgin). The absence of excuses to leave the vicinity of their abuser further heightened the situation. Before the lockdown, the victims had a little ‘protection’ or ‘break’ by going to the office, school, running errands, or other excuses that took them from the house.

Though many victims are just realising that there is no shame in sharing your ordeal with organizations that can help, many still, for the fear of being judged, embarrassed and ridiculed, keep their ordeal to themselves, hoping to still make things work. Unfortunately, very few of such people make it alive of such relationships if they eventually decide to leave.

In May 2020, the hashtag ‘#whyIdidnotreport’ trended and thousands of women shared their various reasons for staying in a toxic relationship. A large number had said their partner had pleaded over and over after each abuse; some might go as far as threatening to commit suicide if they left. Others had said they had devoted their lives to making the relationship work and did not know where to start over again. For many other women, especially the ones with children, they had chosen to stay for the sake of their children and because they didn’t have the financial capacity to care for themselves and their children. While some others chose to stay because they have been told over and over again that “it rains everywhere”, they only had to endure and manage their own storm. These women in their own rights had valid reasons for choosing to stay.

This article is to help us help our friends escape a toxic relationship, and help them get justice. Feminista Jones, in her article published on Zora “What to do if your friend is being abused” said

“Being a good friend means being mindful of how you speak about domestic and intimate partner violence around others because you never know if someone you love is being abused. Saying, “I don’t get why they just don’t leave. How stupid can you be?” can alienate your best friend who goes home to an abuser every day and you have no idea. Instead of expressing frustration, focus on empathy, and supportive language. “It’s so hard to leave abusive relationships. I hope you know that if you’re ever in this situation, you can come to me. No judgments.”

That’s the first step to getting them to open up. Assuring them of our love, understanding, and support without judgments.

Taking a peek at the unfortunate news of the gruesome murder of beautiful and bright Olamide Alli Omajuwa, the founder of The Pearl Academy, by the hands of her long-time lover and the father of her children, who then cowardly took his own life, evading the consequences of his actions. The horrific details of her murder sent shivers down the spines of many Nigerians. Days after her death, a WhatsApp chat, and VN had been released by a close friend. The chat indicated her doubts about the relationship and oncoming wedding, though she hadn’t gone into details of the causes of her doubts. Had the friend known things would turn out the way they did, she would have attempted to do more; have sort help on her behalf from the right places.

Educating yourself about laws and procedures as well as agencies that help people in abusive relationships cannot be overstated. Sometimes, calling the police may not always work as such cases may be treated as a family affair which can be settled amicably until the issue escalates enough to demand their attention. Agencies such as Lagos State Domestic and Sexual Violence Response Team (DSVRT), Women’s Rights Advancement and Protection Alternative(WRAPA), Society to Heighten Awareness of Women and Children Abuse (SOTHAWACA), Project Alert on Violence Against Women, just to mention a few, have helplines that are available all around the clock. Some platforms like Amnesty International Nigeria (@ainigeria), Women at Risk International Foundation (@warif.ng), also have seasoned professionals willing to help, while Women of Rubies (@womenofrubies), a platform that tells the tales of an everyday woman, can help refer to counsellors and therapists.

Another way to help is by encouraging your friend to discreetly take pictorial, audio, or video evidence of times the abuse occurs. For instance, your friend could take an audio recording of her partner threatening or hurling verbal abuses. Pictures of injuries sustained after a physical abuse or even a video of your partner in rage will be very useful in making a solid case. This of course has to been done discreetly, because if discovered, this could lead to more abuse. A journal with dates, time, and issues leading to the abuse should also be kept. This will serve as documented evidence, should she eventually decide to take the legal route.

It is not sufficient that your friend keeps these pieces of evidence as anything can happen. The abusive partner can find them and destroy them, having your documentation as a backup will make a strong case, Times you felt your friend sounded off and she dismissed it as “coming down with something”, other times you notice a bruise or swelling and she just says she tripped fell or mistakenly ran into the wall. Recordings of times she trusted you with what was going on. Each insult, each punch, each blow, note them down and keep it in a safe place. Better still, send to the Cloud, that way, even if you lose your phone, you still have your evidence. This may seem invasive, but as long as you’re doing this with the right intentions, you are on the right track. It is also encouraged that these evidences are backed up to an online storage service like Google drive or Microsoft one drive.

Many women in abusive relationships, especially those with kids, find it difficult to leave due to the inability to provide for their kids and themselves. This is a great advantage to their abusers as they will dwell on this fact. Also bear in mind that most abusers would isolate their victims, stop them from associating with family and friends so that they have no one to share their ordeal with or even seek financial assistance to escape the abuse. Financial preparedness is a huge factor in leaving an abusive relationship. As a good friend, having a piggy bank designated for supporting your friend’s escape will be a step closer to helping her gain her freedom. Independently saving a thousand a month till your friend takes the bold decision of leaving the relationship. Just like every other escape, a bag containing a new phone, sim card, some clothing items, important documents, some cash, and some other things will be a valuable gift when the time comes.

Remember, just like opening up about an abusive partner is not an easy task, so is the decision of leaving an abusive partner. This is because they had earlier shared some good times and a lot of emotional manipulation may have been put to play. It takes a lot of strength to leave a toxic partner because, at some point, you begin to doubt yourself. They may wonder if things would change if you exercise a little patience, or perhaps give them some more time to change. The victim’s trust in you to open up is enough, unless it seems really dangerous, don’t push them too hard. The essence of   evidence is not to make the decision for them yourself, but to support them legally when they are ready, to help them get justice.

Lastly, don’t forget to fervently pray for them. That they are strengthened enough to walk away. That they see their value through God’s eyes and act on it. Then pray for their healing. May their healing be swift.

Written By: Olabisi Animashuan

 

Works cited:

Jones, Feminista. “How to Support a Friend in an Abusive Relationship” Medium. Zora. 28th May, 2020. https://zora.medium.com/how-to-support-a-friend-in-an-abusive-relationship-5d58b5bcb392

BBC: “Coronavirus domestic violence: Surviving lockdown wen you dey trapped with your abusive partner”.  BBC. 10th July, 2020. https://www.bbc.com/pidgin/tori-52675405

 

 

 

 

Nigerian Activist Lolo Ihesie has revealed she recently discovered she was circumcised as a child and that makes her feel violated and hurt.

Her mother disclosed to her about being circumcised after she saw her teaching her younger sister about Female Genital Mutilation(FGM) and its implications.

According to her mother, every woman  in their family was subjected to female genital.

Lolo Ihesie added that despite being circumcised and not having a clitoris head , she has been able to play around it to find her G spot.

She advised ladies to ask their mother about being circumcised or visit a gynaecologist to find out.

Posting a photo of herself ,she wrote on Instagram;

“At 3 months old, my family cut out my clitoral head (FGM1) because they didn’t want me to grow up to be promiscuous.

This was never disclosed to me till I was an adult whilst I was educating my younger sisters about FGM and its implications.

Naturally, I am curious about my body and I teach about sex and pleasure – I noticed that I didn’t have a clitoral head but never wanted to believe that it was due to FGM
I assumed I just didn’t have a thick clitoral tissue even though direct stimulus to the clit hurts and I need to work around the clitoris to find my pleasure spot since the external tissue where most of the pleasure spot is located was cut.

I feel violated and incredibly hurt by this discovery but at the end –  It has given me insight as to why I am where I am and why my message about violation against women is important to me.

I am an igbo girl and this is common in igbo land.

My mother said it was done to every girl she knows including her-  mothers did it to their daughters.. some still do.

I encourage you to speak to your mothers and ask if they cut you or go to a gynecologist to inquire.

I share this because I need other young girls to see that FGM does not define us or our sexuality.
We deserve pleasure!
You can work with your body to learn what gives you that pleasure no matter what! ”