Women of Rubies Media Visibility Bootcamp


At the recent Women of Rubies Media Visibility BootCamp, Erica Effah shared invaluable insights on how startups can harness the power of content marketing to drive growth and maximize brand visibility. Drawing from her expertise, we have outlined five key strategies that startups can implement to unlock the full potential of their content efforts. Let’s delve into these actionable tips to supercharge your startup’s marketing strategy.

Craft Compelling Content Tailored to Your Audience

To stand out in today’s crowded digital landscape, startups must create content that resonates with their target audience. Erica emphasized the importance of understanding your audience’s preferences, interests, and pain points. By crafting content that addresses their needs and provides value, startups can build credibility, foster engagement, and ultimately drive growth.

Embrace Authenticity to Build Trust

Authenticity is the cornerstone of effective content marketing. Erica highlighted the significance of staying true to your brand’s values and voice. Authentic content not only resonates with your audience but also builds trust and credibility. By sharing genuine stories, experiences, and insights, startups can forge deeper connections with their audience and differentiate themselves from competitors.

Harness the Power of Visuals to Captivate Audiences

In today’s visually-driven digital landscape, compelling visuals are essential for grabbing attention and conveying your brand message. Erica stressed the importance of incorporating high-quality visuals into your content strategy. Whether it’s eye-catching graphics, striking images, or engaging videos, visuals have the power to captivate audiences and drive engagement. Startups should invest in visually appealing content to enhance brand visibility and leave a lasting impression.

Maintain Consistency Across Digital Platforms:

Consistency is key to building a strong brand presence and staying top-of-mind with your audience. Erica emphasized the importance of maintaining a consistent content strategy across various digital platforms. By establishing a regular cadence of content creation and distribution, startups can reinforce their brand message and nurture relationships with their audience. Consistency breeds familiarity, trust, and ultimately, growth.

Measure, Analyze, and Iterate for Continuous Improvement

Effective content marketing requires continuous evaluation and iteration. Erica highlighted the importance of measuring key metrics to gauge the performance of your content efforts. By analyzing data and insights, startups can identify what resonates with their audience and refine their content strategy accordingly. Whether it’s adjusting the frequency of posts, experimenting with different formats, or optimizing for SEO, ongoing iteration is essential for driving growth and maximizing brand visibility.

In addition to the strategies shared, startups can leverage various tools to enhance their content marketing efforts and ensure maximum impact. Here are some recommended tools:

  1. Content Creation Tools:
    • Canva: A user-friendly design platform for creating visually appealing graphics and images.
    • Adobe Spark: Enables users to easily create stunning graphics, web pages, and short videos.
    • Grammarly: Helps ensure your content is free from grammatical errors and maintains a professional tone.
    • Hemingway Editor: Provides feedback on readability and offers suggestions to improve clarity and conciseness in your writing.
  2. Keyword Research Tools:
    • Google Keyword Planner: Allows you to discover relevant keywords and assess their search volume and competition level.
    • SEMrush: Provides comprehensive keyword research insights, competitor analysis, and SEO recommendations.
    • Moz Keyword Explorer: Offers valuable data on keyword opportunities, search volume, and keyword difficulty.
    • Ahrefs: Helps identify trending topics, conduct competitor analysis, and track keyword rankings over time.

By incorporating these tools into their content marketing strategy, startups can streamline content creation processes, optimize their content for search engines, and ultimately drive growth and brand visibility in the competitive digital landscape.


As a seasoned public relations and media strategist, I frequently encounter entrepreneurs in pursuit of the elusive ‘magic’ formula for success. My response is simple: in our ever-evolving landscape, success hinges on one’s ability to learn and adapt at a pace that outpaces the competition.

I consistently emphasize the importance of pursuing relevance over mere popularity, emphasizing that this can only be attained through unwavering consistency and a commitment to continuous reinvention.”

In this article, we’ll explore 8 ways to stay relevant in your industry;

1. Network, network, network

Building relationships with industry peers will enable you to gain a broader perspective of what’s going on in your field, while also learning new work styles and problem-solving approaches. Here are 5 ways to network

2. Build a presence on social media

In today’s workplace, simply being on social media isn’t enough. To fully leverage these platforms, you have to be actively using these sites. This means taking the time to share other people’s tweets or posts, comment on industry news, and build your follower base. Consistency is key. Here are strategies to help build a presence on social media

3. Improve your visibility and develop high-quality content

Content is a valuable asset for staying connected and engaged with buyers. To remain relevant, create problem-solving content, and improve your visibility in the media.

4. Specialize in your niche

It is better to find your natural talent and excel in that area than to become someone who knows a little about a range of specialties. Becoming an expert in one area can attract offers from companies looking for experts in your field.

5. Stay Informed with Industry Updates

Stay ahead of the curve by regularly exploring industry-specific news and insights shared on various websites tailored to your skill set. This knowledge is a valuable asset for staying relevant in your field.

Watch: How To Be A Competent Leader

6. Cross-Industry Collaboration

Accept innovative collaboration to make sure your business stays relevant. The best part of working with people from other industries is you can share your knowledge and skills and learn from others. It’s an exchange program where both parties benefit each other.

7. Study the Success of Your Competitors

When you encounter competitors who have achieved greater success, take the opportunity to observe their operations and business practices. Investigate the strategies that set them apart and consider adapting these approaches to your profession.

8. Elevate Your Credibility and Reputation with the Guidance of a PR Expert

If you’re interested in delving into the world of PR and leveraging it to enhance your media visibility, You can also reach out via email at admin@womenofrubies.com

Explore my PR page to discover profiles of some remarkable women I’ve highlighted and gain further insights on how to maintain your industry relevance.

Don’t miss out on this valuable resource – Download your FREE PR Guide E-book now

Free PR Guidebook


The recently concluded Women of Rubies Media Visibility BootCamp proved to be a resounding success, delivering two days of empowerment, education, and valuable insights to participants. The event, which took place on the 11th and 12th of August, 2023 featured an impressive lineup of speakers and panellists who shared their expertise on personal branding, financial empowerment, media navigation, mental health, and more.

Click this link   to get your copy and unlock the secrets to enhancing your media visibility today.

Day 1: Empowering Women’s Journeys Begins

The Media Visibility Bootcamp

The event kicked off with a dynamic lineup on Day 1, featuring Esther Ijewere, Nora Agbakhamen, and Chichi Uchendu. Esther Ijewere’s inspiring insights on the importance of building a strong online presence set the tone for the day, followed by Nora Agbakhamen’s captivating take on storytelling. She emphasized the power of storytelling in media, underscoring the significance of connecting with audiences through compelling narratives.

Chichi Uchendu shed light on lucrative opportunities to make money from home, empowering women to harness their skills and passions for financial independence.

Day 2: Fireside Presentations and Main Sessions

The Media Visibility Bootcamp

Day 2 commenced with a thought-provoking fireside presentation featuring Nikki Porcher, Funmi Ayowole, Ariyike Akinbobola, and Mariam Muritala. Their discussions explored empowerment, mental health, having a clean media brand, and success stories. Nikki Porcher empowering talk highlighted the role of media exposure in empowering black women, motivating attendees to take charge of their narratives. while Funmi Ayowole addressed the critical intersection of mental health and media exposure, underscoring the importance of self-care and well-being.

Ariyike Akinbobola shared the importance of having a clean brand that can stand the test of time, while Mariam Muritala shared her journey of building Canada Vendors, inspiring others to pursue their entrepreneurial dreams.

The day then evolved into the main session, beginning with Tosin Ajibade’s expert advice on media navigation, she provided practical tips for effectively leveraging media platforms, and Gusi Tobby shared insights on positioning for media features, guiding participants on how to capture media attention effectively.

Brenda Okorogba closed the bootcamp with an impactful session on personal branding, urging attendees to embrace their authenticity and harness the power of consistent messaging to stand out in their fields.

The Media Visibility Bootcamp
Panellists- Ariyike Akinbobola, Funmi Ayowole, Nikki Porcher, Maryam Muritala and Moderator- Esther Ijewere

Participants expressed their satisfaction with the event, praising the diverse range of topics covered and the high-quality insights shared by the esteemed speakers. The Women of Rubies Media Visibility BootCamp left attendees equipped with actionable strategies to enhance their personal and professional lives.

For those who couldn’t participate in person, click here to gain access to the replay of the event.

We ensured that the transformative insights and empowerment could be accessed.

The Media Visibility Bootcamp


The Media Visibility Bootcamp

The meticulously organized event attracted a diverse audience of women eager to learn, grow, and connect. With a focus on empowerment, education, and practical application, the Women of Rubies Media Visibility BootCamp achieved its goal of providing a transformative experience for all participants.

For inquiries, please contact: Adeyinka- Info@womenofrubies.com

Get the Media Visibility Bootcamp recording here

Women of Rubies Whatsapp line: +1636047472

Join our media visibility Whatsapp group 

Website: womenofrubies.com

Social media: Facebook, Instagram, Youtube, Twitter, LinkedIn


Chichi Uchendu is a dynamic Social Entrepreneur, Digital Marketing Consultant and passionate advocate for financial literacy. As the founder of “SixFigureMom,” she dedicates herself to empowering women with the essential principles of financial literacy, firmly believing that every woman deserves the knowledge and skills to take control of her financial future.

In her role as a Digital Marketing Consultant and Team Lead at Dynamics Virtual Assistant (Dvirtualassistant), Chichi assists businesses in harnessing the immense potential of online platforms. She firmly believes that a strong online presence is the key to effectively reaching and engaging target audiences. Through her business, she has successfully supported over 10,000 global businesses and trained more than 25,000 students on leveraging the Internet to grow and thrive financially.

Chichi’s impact extends even further as the Founder of LearnifyAfrica, an ed-tech company with a mission to empower women and youths through tech and digital marketing. With her diverse expertise, Chichi continues to drive positive change and uplift communities through education and financial empowerment. In this interview with Esther Ijewere, she shares her inspiring story and her passion for teaching mums financial literacy.

Childhood Influence

As a mum, reflecting on my childhood, I can see how it has significantly influenced and prepared me for the role I have now as a social entrepreneur. My childhood experiences taught me resilience and adaptability. I faced various challenges and setbacks along the way, but these experiences taught me to stay determined and find innovative solutions to overcome obstacles. They have equipped me with the tools, mindset, and determination to pursue my passions, support my family and create a positive impact in my community and beyond.

The inspiration behind SixFigureMom, Learnify Africa and Dynamics Virtual Assistant

The idea to start Dynamics Virtual Assistant agency originated from a confluence of two key factors: my existing skills and the need for an additional source of income. As you may know, I have always been passionate about technology, problem-solving and organizing tasks efficiently.

However, despite possessing these valuable skills, I found myself unsure of how to monetize them effectively. The traditional job market was limited in terms of flexible opportunities, and I craved a way to leverage my abilities while maintaining a work-life balance. I knew there had to be a way to use my skills to create value for others and, in turn, generate income for myself.

During my research, I stumbled upon the concept of virtual assistants and the growing demand for remote support services. The rest they say is history. I was inspired to start SixFigureMom during the COVID-19 pandemic to help women work and earn remotely. The SixFigureMom community empowers women to know that in this era you don’t have to choose between raising a family and your career; you can do both successfully.

Dynamics Virtual Assistant, the parent company of LearnifyAfrica, is a female-focused ed-tech platform that utilizes technology and community building to educate and empower women in digital skills, mainstream media and financial literacy.

Since our inception, we have empowered over 10,000 women across the globe through training, education and job-skill matching. We also assist organisations, digital creators and business owners with their digital marketing needs such as managing their social engagement and creating a profitable social footprint. Our mission is to increase access to employability and promote education and gender equality.

How the journey has been since she started her platforms

The journey has been rewarding and challenging at the same time. The testimonials I got from Sixfigurenation make me keep pushing, knowing that women can earn a decent living with the phones in their hands. The challenging aspect of it – building a client base from scratch, navigating the intricacies of running a business and managing a team of remote assistants – has presented its share of hurdles. However, witnessing the positive impact our services have had on our clients’ lives and businesses has been incredibly gratifying.


I have encountered different challenges one of them being time zone differences and remote communication. Some clients prefer people from their countries but I had to build trust by ensuring we over-deliver on our promises thereby making us retain over 85 percent of clients.

How my work has inspired other women around me

My work has served as a source of inspiration for the women around me in several ways. Empowering Women to LeveraTheireir Skills: My journey has shown other women that they can leverage their skills and passions to create meaningful and profitable ventures.

Promoting Work-Life Balance: As a virtual assistant agency, we prioritize remote work and flexible hours. Encouraging Skill Development: Through ongoing training and upskilling programmes, I have emphasized the importance of continuous learning and personal growth.

Supporting Women-Owned Businesses: Beyond my agency, I have actively supported and collaborated with other women-owned businesses. This networking and partnership have fostered a sense of solidarity and collective growth among women entrepreneurs.

Providing Role Models: Representation matters. As a female founder in the technology and business domain, I have become a role model for aspiring women entrepreneurs and professionals. My achievements have shown them that they too can succeed and make a significant impact in their chosen fields.

Chichi Uchendu

Other projects and activities

As a mum, I am deeply committed to my role as a parent and ensuring the well-being and happiness of my children. Apart from running my agency and the Edtech Academy, I am involved in several other projects and activities that align with my passions and values such as community engagement and continuous learning.

Work-life balance routine

As a wife and mum of three, maintaining a healthy work-life balance is of utmost importance to me. Juggling the responsibilities of running a business and caring for my children requires careful planning, organization and setting clear boundaries. Here’s an overview of my work-life balance routine:
Outsourcing Non-Core Tasks: To lighten my workload, I delegate non-core tasks.

Structured Family Time: Family time is a non-negotiable part of my routine. I set aside specific hours during the day when I engage in activities with my children, such as helping with schoolwork, playing games or going on outings. Designated Work Hours: I establish specific work hours during the day when I can focus solely on business-related tasks.

Three women who inspire her and why

Oprah Winfrey’s journey from humble beginnings to global success serves as a reminder that no dream is too big to achieve with determination, hard work and resilience.

Chimamanda Ngozi Adichie, through her books and speeches, challenges societal norms and promotes the idea of being unapologetically oneself. Chimamanda’s fearlessness in tackling difficult subjects inspires me to use my voice to advocate for change and to be unafraid of challenging prevailing narratives.

Lupit Nyong’o inspires me to embrace my unique strengths and advocate for causes that are close to my heart.

Advice to mums who still don’t know they can make money while working from home

Believe in yourself and your potential. Working from home offers incredible opportunities to balance your personal and professional life while earning income. Your skills, talents and experiences are valuable assets that can be monetized in various ways. Take the leap of faith, explore the possibilities and discover the vast array of remote work options available to you.

Women with a passion to earn money but lack support

Supporting women who have the motivation to earn more income but lack adequate support is crucial for empowering them to achieve their goals and improve their financial independence. We can offer assistance and create a supportive environment for such women through Financial Literacy and Skill Development by providing access to workshops, training programs or online resources that focus on financial literacy and skill development.

Being a Woman of Rubies

As a woman, I believe I embody the qualities that make me a “Woman of Rubies.” Here’s how I relate to those characteristics: Empowerment: Empowering women has always been a priority for me.

Advocacy: I use my platform to raise awareness about important issues and encourage others to take action for positive change. blindness: I believe in the power of kindness and compassion. Through my journey as an entrepreneur, a mum and a woman, I strive to be a “Woman of Rubies” by embodying these qualities and using my experiences and achievements to create positive change and empowerment for those around me.

One thing I wish to change in society

One thing I hope to change in society is to create more support for women’s entrepreneurship by providing more access to resources, funding and training for women entrepreneurs.