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How to Pitch Your Story
In Career Gems By

How to Pitch Your Story: A Practical Guide for Women Doing Impactful Work

Many women are doing powerful, impactful work, building businesses, leading organizations, creating change, yet remain unseen, not because the work isn’t good enough, but because the story isn’t landing clearly.

Pitching your story is not about bragging or exaggerating. It’s about communicating your impact in a way people understand, remember, and want to support.

If you’ve ever struggled to explain what you do, felt nervous reaching out to media or partners, or wondered why opportunities pass you by, this guide is for you.

How to Pitch Your Story

What Does It Mean to Pitch Your Story?

A pitch is a short, clear explanation of:

  • Who you are

  • What you do

  • Who you serve

  • Why your work matters

It can be used for:

  • Media opportunities

  • Panels and speaking engagements

  • Funding and grants

  • Partnerships and collaborations

  • Visibility platforms and features

A strong pitch helps others quickly understand your value, without confusion or oversharing.

Why Many Women Struggle With Pitching

Women often:

  • Over-explain instead of clarifying

  • Focus on credentials instead of impact

  • Minimize achievements to avoid sounding “too much”

  • Assume people already understand their work

The result? Missed opportunities, weak visibility, and stories that get overlooked.

Pitching is not about shrinking yourself. It’s about owning your work with intention.

The 5 Key Elements of a Strong Story Pitch

How to pitc

1. Start With Clarity, Not Background

Avoid long introductions about how you started.
Instead, lead with what you do now and why it matters.

Example:
“I help women-led businesses position their work for media visibility and growth.”

2. Define the Problem You Solve

People connect faster when they understand the problem.

Ask yourself:

  • What challenge does my audience face?

  • What gap does my work address?

This gives your story relevance.

3. Highlight Impact, Not Just Activity

Don’t just say what you do, say what changes because of it.

Instead of:
“I run workshops for women entrepreneurs.”

Say:
“I help women entrepreneurs gain the clarity and confidence needed to attract funding and visibility.”

4. Keep It Human and Relatable

Your story should feel grounded, not rehearsed.

You don’t need perfect language; you need authenticity and intention.

5. End With Purpose

Every pitch should have a direction:

  • An invitation to learn more

  • A call to collaborate

  • A reason to follow up

Never end your pitch without a clear next step.

How Long Should Your Pitch Be?

  • Written pitch: 150–250 words

  • Video pitch: 1–2 minutes

  • Live pitch: 60–120 seconds

Shorter is often stronger; clarity beats complexity.

Common Pitching Mistakes to Avoid

  • Trying to impress instead of connecting

  • Using too much jargon

  • Listing every role you’ve ever had

  • Apologizing for your work

  • Assuming people already “get it”

Your story deserves intention and structure.

Why Pitching Matters More Than Ever

In today’s digital world, visibility is currency.

Media platforms, funders, and collaborators are not just looking for ideas — they’re looking for clear, confident storytellers who can articulate impact.

If you can pitch your story well, you open doors.

Media Pitch Challenge

Pitch Your Story with Impact: Join the Media Pitch Challenge

Many women are doing powerful, impactful work, building businesses, leading organizations, creating change, yet remain unseen. Not because the work isn’t good enough, but because the story isn’t landing clearly.

Pitching your story is not about bragging or exaggerating. It’s about communicating your impact in a way people understand, remember, and want to support.

If you’ve ever struggled to explain what you do, felt nervous reaching out to media or partners, or wondered why opportunities pass you by, our Media Pitch Challenge is designed to guide you from preparation to exposure. This initiative gives women founders and creators the tools, feedback, and platform to craft a pitch that opens doors to media features, partnerships, funding, and visibility opportunities.

Through this challenge, you’ll:

  • Learn to communicate your value clearly and confidently

  • Connect your story to audiences that matter

  • Practice pitching in a supportive environment

  • Gain direct access to media, decision-makers, and collaborators

Your story deserves to be heard. The Media Pitch Challenge is your opportunity to step into visibility and ensure your work is seen, recognized, and celebrated.

Learn more and register for the Media Pitch Challenge →

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The art of pitching
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The Art of Pitching: A Comprehensive Guide To Securing Media Features

Securing media features can be a game-changer for individuals or businesses looking to boost their visibility and credibility. Crafting a compelling pitch is the first step toward grabbing the attention of journalists and editors. In this guide, we’ll explore the strategies and best practices for effectively pitching for media features.

Know Your Target Media Outlets

Understanding the media outlets you’re targeting is essential. Research their focus, audience, and the types of features they typically run. Tailor your pitch to align with the publication’s tone, style, and content preferences.

Craft a Captivating Subject Line

The subject line of your pitch is the gateway to getting noticed. Craft a concise, intriguing subject line that encapsulates the essence of your story. Make it clear why your feature is newsworthy or resonates with their readership.

Research and Personalize

Address the journalist or editor by name and reference their previous work or recent articles. Show that you’ve done your homework and understand their interests. A personalized pitch demonstrates your genuine interest in their platform.

Start with a Compelling Hook

Open your pitch with a strong hook that immediately engages the recipient. Clearly state the unique angle or story your feature offers and why it matters. Journalists are drawn to pitches that promise a fresh perspective or highlight a compelling narrative.

Clearly Outline the Value

Explain why your feature is valuable to their audience. Clearly articulate the benefits and relevance of your story. Whether it provides insights, addresses a current trend, or offers a unique perspective, emphasize what makes your feature stand out.

Showcase Your Expertise

Highlight your credentials or the unique insights you bring to the table. Journalists are more likely to feature stories from credible sources. If applicable, share any notable achievements, awards, or relevant experience that adds weight to your pitch.

Keep it Concise and Focused

Journalists receive numerous pitches daily, so keep yours concise and focused. Provide a brief yet comprehensive overview of your feature, emphasizing key points without overwhelming the reader. Make it easy for them to grasp the essence of your story quickly.

Include Supporting Materials

Enhance your pitch with supporting materials that add depth to your story. Include high-quality images, relevant statistics, or links to additional resources. Ensure all materials align with the publication’s guidelines and contribute to the overall appeal of your feature.

Below are two example pitches for Esther Ijewere and Oprah Winfrey that can serve as helpful guides:

Pitch for Esther Ijewere, Founder of Women of Rubies:

Subject: Empowering Women Globally: A Story of Resilience and Impact

Dear [Recipient’s Name],

I hope this message finds you well. My name is [XXX], and I am reaching out to you on behalf of Women of Rubies, a dynamic organization founded by the inspirational Esther Ijewere.

Esther’s journey and the incredible work of Women of Rubies are a testament to resilience, empowerment, and the unwavering commitment to uplift women worldwide. With impactful initiatives ranging from education and media to advocacy for women’s rights, Women of Rubies is at the forefront of creating positive change.

I would love to offer you the opportunity to feature Esther Ijewere and Women of Rubies in [Publication Name]. Esther’s story, combined with the organization’s achievements, aligns seamlessly with [Publication Name]’s commitment to highlighting stories of empowerment and social impact.

Here are a few key points we can explore in the feature:

  • Esther Ijewere’s inspiring journey and vision behind Women of Rubies.
  • Notable initiatives and projects undertaken by Women of Rubies.
  • Impactful stories of women whose lives have been transformed through the organization’s efforts.

I believe this feature would resonate strongly with your readership and contribute to the ongoing dialogue on empowerment and social change. If you are interested, I am happy to provide more information, schedule an interview, or supply additional materials.

Thank you for considering this pitch, and I look forward to the possibility of collaborating on this impactful feature.

Best regards, [Your Full Name] [Your Contact Information]

The art of pitching

Trailblazing Philanthropy: Unveiling Oprah Winfrey’s Impactful Initiatives

Pitch for Oprah Winfrey:

Subject: Trailblazing Philanthropy: Unveiling Oprah Winfrey’s Impactful Initiatives

Dear [Recipient’s Name],

I hope this message finds you in good health. My name is [XXX], and I am reaching out to you with a compelling story that I believe aligns seamlessly with [Publication Name]’s commitment to showcasing influential figures making a positive impact.

Oprah Winfrey, a global icon and trailblazer in media and philanthropy, continues to inspire millions with her unwavering dedication to creating positive change. I am eager to propose a feature that delves into Oprah’s philanthropic endeavors, shedding light on the transformative initiatives that have made a profound impact on communities worldwide.

Key points we can explore in this feature include:

  • Oprah Winfrey’s journey from media mogul to influential philanthropist.
  • Insightful details on Oprah’s notable philanthropic initiatives and organizations.
  • Personal stories of individuals whose lives have been positively influenced by Oprah’s philanthropy.

I believe a feature on Oprah Winfrey’s philanthropic legacy would be of great interest to [Publication Name]’s audience, adding a unique and impactful narrative to your esteemed publication.

If this proposal aligns with your editorial vision, I am happy to provide additional information, arrange an interview, or share supporting materials.

Thank you for considering this pitch, and I look forward to the possibility of collaborating on this compelling feature.

Best regards, [Your Full Name] [Your Contact Information]

Conclusion

Pitching for media features requires a strategic approach and a deep understanding of your target publications. By crafting personalized, attention-grabbing pitches and clearly showcasing the value of your story, you increase the likelihood of securing media features that can significantly impact your visibility and credibility. Remember, each pitch is an opportunity to tell a compelling story and make a lasting impression on the media landscape. Good luck!

Grab our free PR guide E-book here for enhanced visibility!

Free PR Guidebook

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Cynthia Mwangi
In Inspiration By

Cynthia Mwangi Is Redefining Strategic Communications Across Media, Brands, Public Influence

In an era where visibility, trust, and narrative control define brand success, Cynthia Mwangi stands out as a force shaping how stories are told, received, and sustained across Africa’s media landscape.

A multifaceted PR, Marketing, and Communications expert, Cynthia brings nearly two decades of experience spanning broadcast journalism, digital marketing, inbound strategy, and high-impact communications. Her career reflects not only longevity, but evolution, adapting with intention as media, audiences, and platforms continue to shift.

Leading Brand Strategy in Broadcast Media

Cynthia currently serves as Brand Manager at Hot 96 and Deputy Radio Digital Manager at Royal Media Services Ltd, Kenya’s leading media house. In this role, she operates at the intersection of content, operations, revenue, and digital growth.

Her responsibilities include overseeing programming and station operations, driving revenue generation, and leading the development and execution of station-specific digital and social media strategies. Through her leadership, Cynthia ensures brand consistency, relevance, and audience engagement across both traditional broadcast and digital platforms.

Her work reflects a deep understanding that modern media success is no longer siloed,it requires cohesion between on-air storytelling, online engagement, and measurable business outcomes.

Cynthia Mwangi

Building Brands With Intention Through Cyn Communications

Beyond broadcast, Cynthia is the founder of Cyn Communications, a strategic communications firm dedicated to elevating brand reputation and driving meaningful engagement.

Through her consultancy, she partners with organizations, public figures, and institutions to design and execute innovative communications strategies that align visibility with purpose. Her expertise spans:

  • Media relations and brand positioning

  • Political campaign communications management

  • Crisis communications and reputation management

  • Social media strategy and execution

What sets Cynthia apart is her ability to navigate both traditional and digital channels, using each strategically to amplify reach while maintaining message integrity.

Recognition Rooted in Impact

In 2024, Cynthia Mwangi was recognized as one of the Top Women in PR by the Public Relations Society of Kenya (PRSK), an acknowledgment that reflects not just professional excellence, but her influence in shaping ethical, effective, and future-forward communications.

Her work demonstrates that strong storytelling is not about noise, but about clarity, strategy, and trust.

A Woman of Rubies

As a Woman of Rubies, Cynthia Mwangi represents leadership grounded in expertise, adaptability, and service. Her career is a reminder that communications is not just about visibility, it’s about shaping narratives that move industries, influence public perception, and create lasting impact.

Through media, strategy, and mentorship, Cynthia continues to redefine what it means to lead with purpose in an ever-evolving communications landscape.

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Black Canadian Creators
In Inspiration By

Sherley Joseph: Building Space, Story for Black Canadian Creators

Sherley Joseph is a Canadian podcaster, media producer, and community builder whose work has helped shape the landscape of Black Canadian storytelling for more than a decade. Through audio, publishing, and community-led platforms, she has consistently centred culture, identity, and lived experience, creating space for voices that are too often overlooked.

With over 10 years of experience in audio storytelling and digital media, Sherley is best known as the creator and co-host of The Sherley and Clove Podcast. What began as a conversation-driven platform has grown into a cultural archive of more than 800 episodes, exploring everyday life, Black identity, creativity, and the nuances of lived experience through honest dialogue.

Building Black Canadian Creators

Over the past 3–4 years, Sherley has expanded her impact through Black Canadian Creators, a national media platform and community dedicated to spotlighting Black Canadian creatives, independent media, and cultural storytelling. The platform serves as both a visibility engine and a connector, linking creators to opportunities, resources, and pathways for sustainable growth.

Through publishing, podcasting, events, and strategic partnerships, Black Canadian Creators has become a trusted space where stories are amplified with intention, care, and cultural context. At its core is Sherley’s belief that creators deserve not only exposure, but ownership, agency, and longevity in their work.

Amplifying Northern Voices in Podcasting

Sherley is also the founder of BlkPodNews: Northern Voices, a platform committed to amplifying podcasting and independent audio storytelling across Canada. By highlighting creators and stories from across the country, BlkPodNews challenges dominant narratives and expands what Canadian media looks and sounds like.

Her work in audio storytelling extends into live spaces as well. Sherley serves as a co-organizer and curator of The Soundwave Summit, a national conference focused on podcasting, community building, and creative entrepreneurship. The summit brings together storytellers, producers, and media professionals to learn, connect, and build together.

Recognition and Impact

In 2024, Sherley was selected as one of 20 independent digital newsrooms for the CJF Digital Catalyst: Mentorship for Independent News, as part of the inaugural cohort of the CJF NextGen Creator-Journalists program. The recognition reflects her long-standing commitment to independent media, ethical storytelling, and community-centred journalism.

Black Canadian Creators

A Woman of Rubies

Sherley Joseph embodies what it means to be a Woman of Rubies, leading with consistency, care, and cultural clarity. Her work is rooted in community, driven by purpose, and sustained by a deep respect for the power of story. Through sound, platform-building, and collaboration, she continues to create spaces where Black Canadian voices are heard, valued, and preserved.

As media continues to evolve, Sherley remains committed to building ecosystems, not just platforms, where creators can thrive on their own terms.

Learn more about Sherley’s work on her website and Instagram page

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Ruth E. Carter
In Inspiration By

Ruth E. Carter Makes Oscar History as the Most-Nominated Black Woman Ever

The legendary costume designer has earned her fifth Academy Award nomination for Best Costume Design for her work on Ryan Coogler’s Sinners, officially making her the most-nominated Black woman in Oscar history across any category. With this milestone, Carter extends a legacy that has not only shaped cinema but also paved the way for future generations of Black creatives.

Before this year’s nomination, Carter was tied with Oscar-winning actress Viola Davis at four nominations. She now stands alongside Spike Lee and Morgan Freeman, each with five nominations, ranking among the most-recognized Black creatives in Oscar history. Only Quincy Jones (seven nominations) and Denzel Washington (nine nominations) stand ahead.

A Career Rooted in Cultural Storytelling

Ruth E. Carter is widely celebrated for her ability to use costume as storytelling, honoring history, culture, and identity through design. Her work has consistently elevated Black narratives on screen, most notably in Black Panther (2018), for which she became the first Black woman to win an Oscar for costume design. Her nomination for Sinners further solidifies her role as a cultural architect in film.

In this year’s Best Costume Design category, Carter joins an accomplished group of nominees including Deborah L. Scott (Avatar: Fire and Ash), Kate Hawley (Frankenstein), Malgosia Turzanska (Hamnet), and Miyako Belizzi (Marty Supreme).

Breaking Barriers and Earning Oscars

Carter’s work on Marvel’s Black Panther marked a watershed moment in cinema. The costumes were more than outfits, they were symbols of pride, power, and identity, rooted in Afrofuturism and rich African tradition. For this achievement, she became the first Black woman to win an Academy Award for Best Costume Design.

She repeated that historic win with Black Panther: Wakanda Forever, becoming the first Black woman to win multiple Oscars in any category, a distinction that cements her legacy while spotlighting how rarely Black designers have been recognized at Hollywood’s highest levels.

Now, with her fifth Oscar nomination — this time for her work on the period-rich Sinners, Carter has surpassed legendary actresses and creatives to hold the record for the most nominations of any Black woman in Oscar history.

Design Philosophy: Culture, Respect, and Visual Truth

Carter’s approach to costume design centers on truth and representation. For Sinners, set in the early 20th-century American South, she described her work as an act of cultural preservation, using clothing to protect and reflect the lived realities of Black working-class life rather than merely embellishing characters. This level of nuance and historical sensitivity has defined her career.

Her designs don’t just dress actors; they tell their stories. Whether it’s the vibrancy of African-inspired regalia or the layered texture of Depression-era clothing, each piece becomes a visual narrative that deepens audience engagement with the story.

More Than an Oscar Nominee: A Cultural Legacy

Beyond the Oscars, Carter’s contributions extend to education and inspiration. Her memoir, The Art of Ruth E. Carter, chronicles her creative journey and creative philosophy. Her work has been featured in traveling exhibitions exploring Afrofuturism in Costume Design, showcasing how cinematic costume can reflect identity and imagination.

She also serves on the Academy’s Board of Governors for the Costume Designers Branch, helping shape the future of the industry and championing greater diversity in storytelling.

Celebrating Legacy, Visibility, and Impact

Ruth E. Carter’s achievement is more than a personal milestone, it is a reminder of the power of sustained excellence and representation. Her work has not only shaped cinematic worlds but has also expanded what visibility looks like for Black women behind the scenes.

At Women of Rubies, we celebrate moments like these because they reflect the very essence of our mission: honoring women who break barriers, build legacies, and redefine what leadership and creativity look like on a global stage.

Ruth E. Carter’s legacy is still unfolding, and history is watching.

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Black History Month Bundle
In Career Gems By

How to Become a Member of the Women of Rubies Collective Community (RCC)

Visibility doesn’t happen by accident. For many women, it takes intention, the right support system, and a community that believes in their story as much as you do.

That’s exactly why we created the Women of Rubies Collective Community (RCC),  a paid membership designed for women who want consistent visibility, media clarity, and real opportunities, not one-off features.

Why the Rubies Collective Community Exists

Over the years at Women of Rubies, we noticed a recurring question after spotlight features and bootcamps:

“What’s next?”

Women wanted more than a single feature. They wanted:

  • Ongoing visibility

  • Media positioning support

  • Strategy and accountability

  • Access to opportunities and collaborations

RCC was created to bridge that gap, a space where women don’t just get seen once, but are supported to show up confidently all year long.

What Is the Rubies Collective Community (RCC)?

The Rubies Collective Community is a year-long visibility and media support membership for women building brands, businesses, careers, and impact-driven initiatives.

It brings together women who are ready to:

  • Own their story

  • Position themselves for media and speaking opportunities

  • Build credibility and authority

  • Stay visible without burning out

This is not about chasing clout. It’s about intentional visibility that opens doors.

What You Get as an RCC Member

When you join RCC, you receive:

  • One guaranteed Google-optimized spotlight feature on Women of Rubies (live permanently)

  • One private 20-minute media clarity & strategy session with our team

  • Year-long media visibility support across our platforms and communities

  • 25% discount on all Women of Rubies events and bootcamps

  • VIP access to select Women of Rubies and partner-led sessions

  • Access to the Rubies Resource Vault (media pitch templates, brand audit tools, replays, and resources)

  • Private WhatsApp & Telegram communities for high-level networking

  • Digital RCC Member Badge + welcome shoutout

  • Priority access to spotlight opportunities, collaborations, and campaigns

In short, you don’t walk this visibility journey alone.

Who the Rubies Collective Community Is For

RCC is for you if:

  • You’re tired of being excellent in silence

  • You want your work to be seen, shared, and respected

  • You’re building something meaningful and want the right audience to find you

  • You value strategy, community, and alignment over noise

Whether you’re an entrepreneur, creative, coach, nonprofit founder, or professional — your story deserves space.

How to Join the Rubies Collective Community

Joining RCC is simple:

  1. Visit www.womenofrubies.com/rcc

  2. Choose your Annual Membership

  3. Complete your registration and payment

  4. Receive your welcome email, intake form, and onboarding details

  5. Begin your visibility journey with us

Once you’re in, we guide you every step of the way.

Why Now?

Opportunities don’t always come when we feel “ready.” They come when we decide to show up.

If 2026 is the year you stop hiding, stop shrinking, and start positioning yourself intentionally, RCC was built for you.

Your story matters.
Your voice matters.
And visibility, when done right, can change everything.

👉 Join the Rubies Collective Community today: www.womenofrubies.com/rcc

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Speakers of Media Visibility Bootcamp 2025
In Career Gems By

Highlights from the Women of Rubies Media Visibility Bootcamp 5.0 (Replay Available)

Women of Rubies has successfully concluded the fifth edition of its Media Visibility Bootcamp, a transformative two-day capacity-building programme designed to equip women with the tools, confidence, and influence needed to amplify their voices and lead with clarity. The highly anticipated event brought together industry experts, thought leaders, and purpose-driven women from around the world for deep learning on storytelling, visibility strategy, leadership, communication, and personal branding.

This year’s edition, themed “From Visibility to Leadership: Turning Influence into Impact,” opened with a keynote address from The Honourable Rechie Valdez, Canada’s Minister of Women and Gender Equality and Secretary of State for Small Business and Tourism. In her message, the Minister congratulated Women of Rubies for “creating a platform that supports women and strengthens their leadership capacity.” She noted that programmes like the Media Visibility Bootcamp remain essential for empowering women to speak with confidence, shape their narratives, and access opportunities that foster long-term success.

She further emphasized that leadership is not only an individual pursuit but a collective responsibility, adding that “we must continue to build a world where every woman can thrive, be seen, and be heard.”

Rechie Valdez
The Honourable Minister of Women and Gender Equality; Rechie Valdez

Her words set a powerful tone for the weekend, laying the foundation for two days of rich insights, shared experiences, and actionable strategies. Day 1 featured presentations from communication  leadership experts including Andrea Carter, Chinwe Bode-Akinwande, and Tope Mark-Odigie, followed by a thought-provoking panel session with Urmi Hossain and Tobore Anne Emorhokpor. The discussions explored personal storytelling, emotional resilience, overcoming visibility fears, and how women can claim space in leadership and media.

Day 2 continued with equally high-impact sessions led by Sola Oluwole, Adejisola Adetiba (Lady ABHA), and Nifemi Fagbohun. The final panel brought together Omoshalewa Onayemi, Faith Oloruntoba, and Jessica Campbell, who examined visibility from the lenses of technology, global influence, and personal credibility. Speakers encouraged participants to show up with intention, embrace their uniqueness, and use visibility as a tool for expanding influence and unlocking opportunities.

Feedback by Faith Oloruntoba

In her reflection on the event, speaker Faith Oloruntoba described the Bootcamp as “an incredibly impactful experience,” emphasising the depth of engagement, vulnerability, and shared stories within the room. She noted that the Women of Rubies team “curated a meaningful, high-quality experience that not only empowers women to show up confidently but also reminds speakers why our voices matter.” She expressed her gratitude for being part of the programme and her willingness to support future editions.

Esther ijewere_Media Visibility Bootcamp 2025

Founder of Women of Rubies and convener of the Bootcamp, Esther Ijewere, also shared her thoughts, highlighting the significance of the cohort. She explained that this edition reinforced the truth that visibility is not merely about being seen but about leading with purpose, courage, and service. According to her, “This cohort reminded us that visibility is not about spotlight, it is about impact. The women who joined us showed extraordinary bravery, intentionality, and hunger to grow. Our mission remains to help women tell their stories boldly, lead confidently, and build platforms that will outlive us.”

The 2025 edition of the Bootcamp was supported by a network of media and community partners including Olorisupergal, Montreal Vendors, Naijapreneur Canada, Leading Ladies Connect, Teo Afrocarib Market Inc., and NaijaMarketDay, all contributing to the event’s wide reach and accessibility.

With hundreds of women trained across five cohorts, the Women of Rubies Media Visibility Bootcamp continues to strengthen its position as one of the leading visibility and leadership development programmes for women globally. The replay of this year’s edition is now available at womenofrubies.com/mvbc5 for those who wish to revisit the sessions or access the content for the first time.

Women of Rubies remains committed to amplifying women’s voices, bridging visibility gaps, and supporting women in leadership across diverse sectors.

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May-Marie Duwai-Sowa
In Inspiration By

May-Marie Duwai-Sowa: Sierra Leone’s Trailblazing Special Envoy Driving International Relations, Trade, Investment

May-Marie Duwai-Sowa is a dynamic leader dedicated to building bridges between nations. Appointed on February 6, 2023, by His Excellency President Julius Maada Bio, she became Sierra Leone’s first Special Envoy for International Relations, Trade, and Investment. In this historic role, she represents Sierra Leone in Canada and internationally, cultivating diplomatic ties and creating meaningful partnerships to enhance trade and investment opportunities for her country.

Champion of Equity and Inclusion

With an extensive career spanning public institutions, academia, and community organizations, May-Marie is widely recognized for her expertise in diversity, equity, inclusion, and human rights. She has worked with marginalized communities including Indigenous Peoples, women, racialized persons, persons with disabilities, and 2SLGBTQ+ groups, using collaborative and innovative approaches to address systemic barriers.

Her work is grounded in an intersectional lens and a trauma-informed, victim-centered approach to conflict resolution, dialogue, and mediation—demonstrating her commitment to justice and transformational social change.

Professional Impact Across Sectors

May-Marie has held influential roles including:

  • Employment Equity Specialist at McMaster University

  • Accessibility and Equity Specialist with the City of Hamilton

  • Economic Development Adviser with Ontario’s Ministry of Agriculture, Food, and Rural Affairs

  • Community Developer at Hamilton’s Centre for Civic Inclusion

  • Family Service Specialist with the Division of Youth and Family Services in New Jersey

  • Refugee Case Manager with Lutheran Social Ministries of New Jersey

She also leads as Principal Consultant at SierraCan Consulting (Canada) and SalPro Consulting (Sierra Leone), while serving as Founder and President of SierraCan Institute, CEO of Juvèm Hospitality Inc., Founder and Publisher of Illuminessence Magazine, and Founding Member and Mentor of Illuminating Ladies.

Academic Excellence and Lifelong Learning

Her academic journey is just as impressive. She holds:

  • Honors BA in Sociology – Rider University (USA)

  • MA in Sociology and International Development – University of Guelph (Canada)

  • Executive Leadership Certificates – McMaster University (Canada)

  • Currently pursuing a PhD in Public Policy and Administration with a specialization in Public Management and Leadership

She has also completed several professional development programs in Canada and the United States.

Recognition and Awards

May-Marie’s exceptional contributions have earned her numerous accolades, including:

  • Miss Fourah Bay College (University of Sierra Leone)

  • Sociological Award for Social Commitment (Rider University)

  • Diversity Champion Award (Hamilton Centre for Civic Inclusion)

  • Bravo Excellence Award (Ontario Ministry of Agriculture, Food & Rural Affairs)

  • 100 Accomplished Black Canadian Women Honoree (2020)

Balancing Leadership and Family

Beyond her professional and diplomatic commitments, May-Marie is a devoted mother of two. She continues to balance her roles in leadership, entrepreneurship, and community advocacy while raising her family in Canada.

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Council of Nigerian Profressionals in Canada_Esther Ijewere
In Inspiration By

Esther Ijewere Honored by Council of Nigerian Professionals in Canada

On September 5th, 2025, Esther Ijewere, social impact storyteller, media strategist, and founder of Women of Rubies, was honored by the Council of Nigerian Professionals in Canada (CNPC). The award celebrates her outstanding contributions to media, advocacy, and the empowerment of women and professionals of African heritage.

Esther, who has spent more than a decade telling transformative stories and amplifying voices, dedicated the award to the mentors who paved the way.

“I dedicate this recognition to my media elders who quenched my thirst for knowledge, set the pace, and let me stand on their shoulders. For over a decade, I have used my media pen to tell stories, add value, and pay it forward,” she shared.

Championing Women Through Women of Rubies

Founded by Esther, Women of Rubies has become a trusted platform for women’s empowerment, mentorship, and storytelling. Through articles, campaigns, and spotlights, the organization has consistently celebrated women breaking barriers while providing them with tools, resources, and visibility.

From Nigeria to Canada, Women of Rubies has continued to create opportunities for women to connect, learn, and lead. The platform’s vision is clear: to empower women, promote inclusivity, and inspire a culture of collaboration and growth.

Shared Values with CNPC

The recognition by CNPC is especially meaningful, as its mission aligns with Esther’s lifelong commitment. The Council of Nigerian Professionals in Canada works to empower African-heritage professionals while promoting diversity, inclusion, and socio-economic advancement.

Both Esther and CNPC share a vision of creating spaces where professionals can thrive, contribute, and lead in shaping a more inclusive society.

Looking Ahead

With this honor, Esther reaffirms her commitment to using media as a tool for transformation. Whether through Women of Rubies, her media strategy work, or her advocacy across borders, she remains steadfast in her mission: to uplift, celebrate, and equip people to shine.

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Group of women holding devices to discuss tech vulnerabilities
In Career Gems By

Everyday Tech Vulnerabilities You Must Know

On a chilly Sunday morning, cybersecurity expert Happy Alfred woke up to a devastating discovery,  an unknown hacker had emptied his bank account. By evening, the same attacker returned to drain the last $5 left behind.

That painful experience sparked Alfred’s journey into ethical hacking and cybersecurity. His mission? To protect others from digital threats and raise awareness about the hidden dangers we often overlook.

One of the biggest vulnerabilities, she explains, lies in something we all use daily: our cameras.

The Growing Risk of Tech Vulnerabilities

Everyday devices,  from smartphones and laptops to baby monitors, smart TVs, and even cars  can be exploited. Each of these gadgets has an IP address that transmits data over the internet, making them potential targets for hackers.

The problem isn’t just the devices themselves but also how we use them. Visiting unsafe websites, granting unnecessary permissions to apps, or leaving software outdated can open the door to attackers.

This is why experts recommend covering your laptop camera, disabling unnecessary features, and regularly checking device settings.

How Hackers Exploit Your Devices

Happy Alfred highlights several common cybersecurity vulnerabilities that many people ignore:

  • Malicious apps disguised as games or tools that request camera, microphone, or SMS access.

  • Remote access features on phones, laptops, or smart TVs left enabled.

  • Public Wi-Fi traps, where attackers intercept your data.

  • Smart assistants like Alexa or Google Home that are “always listening.”

  • Old or unused devices still syncing personal accounts.

  • Cloud backups holding sensitive photos or files that are never truly deleted.

Even seemingly harmless apps or gadgets can become tools for surveillance, fraud, or blackmail.

Cybersecurity Tips: How to Protect Your Privacy

Here are practical, expert-recommended cybersecurity tips to reduce your exposure to online threats:

  1. Change default usernames and passwords on all devices.

  2. Disable remote access unless absolutely necessary.

  3. Keep software and firmware updated regularly.

  4. Delete unfamiliar apps you don’t remember installing.

  5. Check app permissions — a calculator should not request camera access.

  6. Use trusted security tools like antivirus, firewalls, and VPNs.

  7. Monitor your battery usage — malicious apps often drain power.

  8. Avoid logging into banking apps on public Wi-Fi unless using a VPN.

  9. Turn off Bluetooth when it’s not in use.

  10. Audit your cloud storage and remove sensitive content.

For Android users: Restrict background activity of the camera app in Settings → Apps → Camera → Data/Battery → set limits and disable permissions.
For Apple users: Regularly review app privacy permissions and restrict unnecessary camera/microphone access.

Why Cybersecurity Awareness Matters

As Alfred explains, “If you’re on a journey to greatness, you must rethink your digital actions , otherwise, you risk unknowingly setting yourself up for future blackmail.”

Your phone, laptop, and smart devices are powerful, but they’re also vulnerable. The key to protection lies in mindful digital habits and consistent cybersecurity practices.

Final Word

Cybersecurity is no longer optional,  it’s essential. By being cautious with the apps we install, the networks we connect to, and the permissions we grant, we can protect not only our data but also our privacy and peace of mind.

Take action today. Secure your devices, share this knowledge, and help others stay safe online.

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