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IWEC Conference
In Interviews&profile By

Women Helping Women to Host IWEC in Toronto: April 5-7th

Women Helping Women for Sustainable Tomorrow is proud to announce the upcoming International Women Entrepreneurship Conference (IWEC), scheduled to take place from April 5th to 7th in Toronto.

Under the visionary leadership of Apostle Dr. Elizabeth Pedro, also known as CGPA (Commander of the Most Noble Order of Global Peace Ambassadors), Women Helping Women for Sustainable Tomorrow is dedicated to supporting, informing, and advocating for women’s issues on a global scale. With Apostle Dr. Pedro’s firm belief that every woman is a celebrity, the organization tirelessly works to inspire change and empowerment.

“The International Women Entrepreneurship Conference is a pivotal event in our mission to uplift and empower women entrepreneurs worldwide,” said Apostle Dr. Elizabeth Pedro. “I am honored to convene this conference, which will provide women with the tools, resources, and inspiration they need to succeed in today’s dynamic business landscape.”

With a lineup of esteemed speakers including Bridget Elesi, Eden Onwuka, Isoken Ibie, and Queen Amna, the IWEC conference promises to offer invaluable insights and opportunities for women entrepreneurs. Through discussions on topics such as resilience, innovation, and gender equality, participants will leave the conference equipped with the knowledge and tools to drive sustainable change in their communities and beyond.

“We are thrilled to host the IWEC conference in Toronto and bring together a diverse group of women entrepreneurs, thought leaders, and advocates,” said Apostle Dr. Elizabeth Pedro, Founder of Women Helping Women for Sustainable Tomorrow. “Our goal is to empower women to drive sustainable change in their communities and beyond.”

Participants can expect to leave the conference feeling inspired, empowered, and equipped with the knowledge and tools to make a positive impact in their respective fields. The collective efforts of Women Helping Women for Sustainable Tomorrow and the esteemed speakers will undoubtedly reaffirm the conference’s mission of empowering women for sustainability in today’s world.

 

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brand sustainability for women
In Career Gems By

5 Ways to Build and Sustain Your Brand

Amidst the ever-changing landscape of business, the sustainability of a brand stands as a linchpin for enduring success. For women entrepreneurs and leaders, the journey toward building a sustainable brand extends far beyond mere profitability. It embodies the aspiration to forge lasting impacts, nurture meaningful relationships, and catalyze positive societal transformations. Here at Women of Rubies, we are steadfast in our commitment to empowering women, not only to construct thriving brands but also to effect tangible change on a global scale.

Here are 5 ways to build and sustain your brand, including leveraging media visibility;

Building a Strong Foundation

The journey towards brand sustainability begins with laying a strong foundation. At Women of Rubies, we provide women with the tools, resources, and support they need to establish a solid groundwork for their brands. From strategic planning to market research and brand positioning, we guide women through every step of the branding process, ensuring that their businesses are built on a strong and resilient foundation.

Authenticity and Integrity

In a world where authenticity is increasingly valued, maintaining integrity is essential for brand sustainability. At Women of Rubies, we emphasize the importance of staying true to oneself and one’s values in all aspects of branding. Whether it’s in the products and services offered or the messaging and communication strategies employed, authenticity and integrity are at the core of sustainable branding.

Community and Collaboration

Building a sustainable brand is not a solitary endeavor; it requires the support and collaboration of a strong community. At Women of Rubies, we foster a supportive and inclusive community where women can connect, collaborate, and uplift one another. Through networking events, workshops, and mentorship programs, we provide women with opportunities to learn from each other, share experiences, and collaborate on projects that drive positive change.

Embracing Innovation and Adaptability

In today’s fast-paced world, innovation and adaptability are key drivers of brand sustainability. At Women of Rubies, we encourage women to embrace innovation and stay ahead of the curve in their respective industries. Whether it’s adopting new technologies, exploring creative marketing strategies, or adapting to changing consumer preferences, we empower women to innovate and evolve their brands to meet the demands of a dynamic marketplace.

Social Impact and Corporate Responsibility

True brand sustainability goes beyond financial success; it encompasses social impact and corporate responsibility. At Women of Rubies, we encourage women to use their brands as vehicles for social change and philanthropy. Whether it’s through sustainable business practices, community outreach programs, or partnerships with social causes, we empower women to make a positive impact on the world and leave a lasting legacy.

Conclusion

At Women of Rubies, we believe that every woman has the potential to build a sustainable brand that not only thrives in the marketplace but also makes a meaningful difference in the world. By providing women with the tools, resources, and support they need to succeed, we empower them to create brands that are not only financially successful but also socially impactful and culturally relevant. Together, we can build a future where women-led brands are at the forefront of positive change and innovation.

Join Women of Rubies today and embark on a journey towards building a sustainable brand that leaves a lasting legacy.

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Shonae Jones
In Inspiration By

Shonae Jones Reveals How She Turned a $100 Investment Into $200K With Dropshipping

Shonae Jones, a successful dropshipper and the young CEO of The Fempreneur Agency, is empowering a new generation of women entrepreneurs with her inspiring story of how she turned a $100 investment into 200K in less than a year.

Like many individuals, 34-year-old Shonae felt trapped in a job that she didn’t like and actively sought a way out. She started her first ecommerce business several years ago designing themes for Blackberry phones. When Blackberry stopped manufacturing devices, Shonae turned to designing cases for iPhones. This worked for a while but was short-lived because she didn’t have the resources or manpower to grow the business. So, when she learned that dropshipping allowed her to skip inventory, she didn’t hesitate.

Dropshipping is a business model of fulfilling eCommerce purchases without stocking products or owning a physical location. The seller purchases only what is needed from a wholesaler. When an order is received, the wholesaler ships the order to the customer.

An entrepreneur at heart and blessed, Shonae was excited about the prospect of dropshipping. She comments: “I was only making 30K a year as a legal assistant, so my budget to begin marketing was only $100. I needed to drive traffic to the store to make sales, so I used the same marketing strategies from when I was selling the phone cases. It worked! I utilized the strategy consistently and re-invested in the business with my 9 to 5 money as I went along.”

She adds, “Within 2 months, I was making 3K per month and within the next 4 months, I was making 10K-15K per month. By the end of the year, I had made 200K and was able to quit the toxic legal job I hated.”

Realizing the depth of her success with dropshipping, Shonae’s friends began asking her for help to start their stores, which birthed the idea for The Fempreneur Agency.

Touted as The Beyonce of Dropshipping, The Fempreneur Agency is a web design agency that creates expert Prebuilt Shopify Stores coupled with marketing strategies for women that want to fast-track their way to e-commerce success. The websites are completely customizable, and owners can choose from a range of products to sell- from luxury hair and handbags to sleepwear and baby clothes. Moreover, each website comes preloaded with 20 bestselling products that are ready to sell and fulfilled by USA-based suppliers.

Since launching The Fempreneur Agency, which is based in Richmond, Virginia, Shona has helped over 3,000 women start and grow thriving e-commerce businesses. One customer, Shameria J. said: “I’ve been trying for 5 years to start a drop shipping business on my own and wasn’t able due to not having the time to research. I was skeptical at first but decided to take the chance and invest the money to have to set up a store for my little girl’s 9th birthday. They did not disappoint at all. She made $297 in less than 48 hours with her store. I’m ready to purchase your services to add more stores.”

Source: blacknews.com

 

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Women in real estate
In Inspiration By

Redefining the Landscape: Nigerian Women In Real Estate

Picture a world where innovative property development and investment flourish, a landscape transformed by the vision and determination of extraordinary women. Their stories are a testament to resilience, vision, and an unwavering commitment to changing the skylines of Nigeria. In this captivating journey through the lives and careers of Nigerian women in real estate, we explore the indomitable spirit of visionaries who have redefined the landscape, broken barriers and left an indelible mark on the property sector.

From architectural masterpieces to groundbreaking investments, from strategic planning to advocacy, their influence knows no bounds. Step into the world of these trailblazers and be prepared to be inspired, captivated, and moved by their extraordinary achievements. These women are redefining real estate in Nigeria, and their stories are exceptional.

Top Nigerian Women in Real Estate

Olajumoke Adenowo: Architectural Excellence

Women in Real Estate

Olajumoke Adenowo is among the fantastic women in real estate. She is a prominent Nigerian architect and real estate developer known for her innovative architectural designs and impactful contributions to the real estate industry. After graduating from university, Adenowo embarked on a remarkable career journey, beginning as an Assistant Architect at Towry Coker Associates. She then honed her skills as an architect in Lagos, working with Femi Majekodunmi Associates. At 23, she even played a pivotal role in the prestigious Federal Ministry of Finance project in Abuja.

In 1994, at 25, Olajumoke Adenowo took a momentous step by founding her boutique architecture and interior design firm, AD Consulting. Since its inception, AD Consulting has been at the forefront of designing and constructing over 114 projects. These encompass a broad spectrum of developments, including institutional buildings, office complexes, mixed-use developments, auditoria, private residences, healthcare facilities, industrial campuses, and master plans. Her clients include national and multinational corporations, such as Coca-Cola, L’Oreal, Access Bank plc, and Guaranty Trust Bank.

Through her groundbreaking architectural work and commitment to pushing the boundaries of creativity and excellence, Olajumoke Adenowo has earned numerous awards and accolades. Her exceptional contributions have left an indelible mark on Nigeria’s architecture and real estate field, making her a guru among her fellow women in real estate.

Dr. Mrs Jane Onwumere: Real Estate and Advocacy

women in real estate

Dr. Jane Onwumere, aka “Mama Africa,” exemplifies women’s progress in real estate. With a background in creative thinking, business acumen, and network marketing expertise, she’s been a game-changer in the Nigerian real estate landscape. Dr. Onwumere’s innovative strategies have not only revolutionized the real estate industry within Nigeria but have also had a significant impact on the broader Sub-Saharan African and African real estate markets.

She co-founded PWAN Group with her husband and helped make it one of the world’s most successful real estate companies. Her journey from humble beginnings to becoming a highly admired real estate executive inspires aspiring women in real estate. It reflects a powerful message – with unwavering determination and hard work, women can rise to the pinnacle of their careers in traditionally male-dominated fields. Dr. Onwumere’s influence extends to human resource development, training and empowering thousands of real estate marketers, entrepreneurs, and professionals. She stands as a beacon of empowerment and innovation in the real estate industry, redefining what women in real estate can achieve.

Ruth Obih-Obuah: The Real Estate Strategist

Ruth Obih-Obuah: A Real Estate Strategist

Ruth Obih-Obuah is a multifaceted professional with a diverse educational background and a remarkable career in real estate. She holds an LLB degree from Imo State University and subsequently completed her legal education at the Nigerian Law School. Building on her legal foundation, Ruth expanded her knowledge with studies at the BPP Law School in London, UK. Her dedication to continuous learning led her to attain a certificate in entrepreneurial management from the Pan-Atlantic University. In addition, she further honed her expertise with real estate management training from Harvard Business School. She delved into the intricacies of commercial real estate analysis and investment through courses at the MIT School of Architecture and Planning in Boston.

In 2007, Ruth established 3Invest, a real estate company on a mission to rejuvenate the industry. By 2011, she brought a digital transformation, launching an online portal and a groundbreaking radio show to empower women. In 2012, she unveiled “Real Estate Unite,” the continent’s most significant yearly assembly of real estate leaders in Lagos.

Her passion for proptech culminated in establishing the Real Estate Investor Network (REIN) in 2013. Ruth Obih-Obuah is a trailblazing figure in the real estate industry. In 2015, she introduced Lagos CoWork, Africa’s first timeshare coworking space, reflecting her innovative approach. She’s dedicated to empowering women and driving industry growth and innovation.

Chukwunonso Onny-Ezeh: The Lady Realtor

The Lady Realtor

Chukwunonso Onny-Ezeh, or “Nonso,” has had a diverse career in law, banking, finance, non-profit work, and real estate. She’s the CEO of Assist-2-Sell Properties Limited, a top-notch real estate company specializing in property sales, leases, management, and advice. She earned a law degree from the University of Nigeria in 1999, was called to the Nigerian Bar the same year, and began practising law.

Assist-2-Sell Properties Ltd. won the 2011 British Airways on Business Opportunity Grant Award under her leadership. It’s also certified as a women-owned business by WEConnect, which is fantastic! But Nonso’s not just a successful businesswoman; she’s also a kind-hearted philanthropist. She created “Lady Realtors,” a platform dedicated to training and empowering women in the real estate field. Thanks to her ongoing support, over 1,500 women have received valuable training from this forum.

Nonso believes strongly in self-improvement and mentorship, and she’s part of various organizations, including WIMBIZ, the Cherie Blair Foundation for Women, and the Fortune 500 U.S. State Department Global Mentorship program. She’s even a mentor for the Youth Enterprise with Innovation in Nigeria (YouWiN) program. Apart from her professional achievements, Nonso is a member of esteemed clubs, like the Ikoyi Club 1938 and VGC Club. She’s an alumna of the prestigious Lagos Business School and is currently enrolled in the Chief Executive Program. Nonso’s expertise and leadership have made her a sought-after consultant and speaker in the real estate industry.

Nigerian women in real estate have redefined the landscape. From architecture to investment and development, they’ve left an indelible mark. Their stories inspire innovation and the belief that real estate or the business world is unlimited. They’ve shattered ceilings and constructed new horizons. Let them inspire us to redefine our landscapes, personally and professionally, in the dynamic world of real estate and beyond.

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Media Visibility Bootcamp 2.0
In Editor's Choice By

Women of Rubies Quarterly Media Visibility BootCamp Returns For Second Edition

Women of Rubies, a pioneering platform dedicated to celebrating and empowering women’s accomplishments, is excited to unveil the second edition of its highly anticipated Media Visibility BootCamp. This transformative event, designed to empower female business owners and emerging influencers, is set to become a quarterly occurrence, following the resounding success of the inaugural BootCamp in August.

The Women of Rubies Media Visibility BootCamp transcends conventional learning experiences. It is a transformative journey meticulously designed to equip participants with the skills required to amplify their voices, elevate their personal brands, and make a profound impact in their respective fields. The program seamlessly integrates expert-led guidance, interactive exercises, and a nurturing community to ensure attendees reach their maximum potential for growth.

Visionary Leadership

Esther Ijewere, the visionary Founder of Women of Rubies, expressed her enthusiasm about the event, stating, “We are thrilled to host the Women of Rubies Media Visibility BootCamp once again, an exceptional event aimed at empowering and uplifting women in the realm of business. Our goal is to provide participants with the knowledge and resources needed to magnify their voices and achieve their pinnacle potential. It’s time for women to shine brightly and leave their indelible mark on the media landscape!”

What to Expect

The second edition of the Women of Rubies Media Visibility BootCamp will take place virtually on December 9th and 10th, 2023, offering limited slots. Participants are encouraged to secure their spots promptly by registering at womenofrubies.com/mediavisibility. This event promises a stellar lineup of speakers, thought leaders, and experts in the media, marketing, and business sectors.

Media Visibility Bootcamp 2.0

 

Meet the Panel

The distinguished speakers for this edition include:

Attendees will have the unique opportunity to learn directly from these accomplished professionals, gaining priceless insights and pragmatic advice to enhance their brand visibility and influence.

Fireside Chat Highlights

The BootCamp will conclude with a captivating fireside chat featuring prominent speakers:

How to Register

For more information about this event, the agenda, and registration details, please visit womenofrubies.com/mediavisibility.

Get in Touch

For media inquiries, sponsorship opportunities, or further information about the event, please reach out to:

Email: admin@womenofrubies.com

Don’t miss this incredible opportunity to amplify your voice and enhance your media visibility. Join us at the Women of Rubies Media Visibility BootCamp and be part of a supportive community that empowers and uplifts women’s achievements. Register today at womenofrubies.com/mediavisibility.

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Nikki Porcher
In Inspiration By

Nikki Porcher Paves The Way For Black Women Business Owners Through Buy From A Black Woman

Nikki Porcher is a visionary leader. As the dedicated founder of the nonprofit entity Buy From A Black Woman, she has wholeheartedly embraced the role of advocate for Black Women Business Owners. Infused with an unyielding dedication to empowerment, education, and inspiration, Nikki spearheads a movement that’s reshaping the contours of entrepreneurship and bolstering consumer support.

Empowerment Beyond Words

Buy From A Black Woman is not just an organization; it’s a movement that amplifies the voices and endeavors of Black Women in business. Nikki’s mission is clear: to bring attention to the need for tangible support and recognition for Black Women entrepreneurs. She understands that advocacy must extend beyond mere statements, and through her actions, she’s proving that Black Women deserve nothing less than meaningful empowerment.

Equipping for Success

Nikki and her organization are arming Black Women entrepreneurs with the essential tools and resources required to thrive in the world of business. With a focus on education, Buy From A Black Woman has played a pivotal role in driving over $2.7 million in revenue for Black Women Founders in the past year alone. This achievement highlights not only the potential within this community but also the transformation that can occur when support and opportunity intersect.

The organization offers a diverse array of resources, including educational programs, funding opportunities, and a comprehensive online directory that facilitates the discovery of Black Women-Owned Businesses. Moreover, Buy From A Black Woman boasts one of the largest and most dynamic communities of Black Women Business Owners both in the United States and across the globe.

A Journey Rooted in Service

Nikki Porcher’s journey to her current role is marked by her dedication to service. As a veteran and former public school teacher, she brings a unique blend of skills and experiences to her work. The challenges she navigated in these environments have shaped her approach to creating a more equitable world for Black Women. Her passion and commitment are evident in every facet of Buy From A Black Woman’s initiatives.

A Trailblazer and Inspiring Force

Nikki’s list of accomplishments is impressive and impactful. She has forged partnerships with major players such as H&M and Goldman Sachs, leveraging these collaborations to empower Black Women entrepreneurs on a larger scale. Over 600 founders have benefitted from her guidance in boosting their online visibility, positioning them for success in the digital era. Moreover, Nikki’s innovation shines through in her creation of one of the pioneering platforms dedicated to Black Woman-Owned Businesses – her groundbreaking online directory.

However, what sets Nikki apart is not just her impressive track record, but her unwavering spirit and ability to inspire others. Her dedication to her mission and her community has ignited a fire that fuels positive change and growth.

A Multifaceted Force for Change

Beyond her role as the founder of Buy From A Black Woman, Nikki Porcher wears many hats. She is a sought-after Business Consultant, DEI (Diversity, Equity, and Inclusion) Trainer, and Speaker. Her expertise extends beyond the organization, making her a valuable voice in various spheres where her insights are driving change and awareness.

Discover More

If Nikki Porcher’s story has captivated you, and if the mission of Buy From A Black Woman resonates with your values, you can learn more about Nikki and her journey at ablackwomanwebsite.com. To delve deeper into the impactful work of Buy From A Black Woman, visit buyfromablackwoman.org. By supporting this movement, you become part of a transformative force that’s reshaping the narrative of entrepreneurship and empowerment for Black Women across the world.

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