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For women and newcomers pursuing careers in technology, technical knowledge is only part of the journey. Access to mentorship, professional networks and opportunities to develop confidence can also shape how they move forward.

Wendy Nwajiufor has made creating that access a central part of her work. An award-winning tech leader, project manager and senior business analyst, Wendy brings more than a decade of experience leading complex business transformation initiatives across multiple industries. As Founder and President of WinTECH Community, she applies that experience to helping women and underrepresented professionals build meaningful careers.

Building a community around opportunity

WinTECH Community is a Canadian nonprofit dedicated to empowering women, young girls and underrepresented professionals through mentorship, career development, leadership training, digital skills and entrepreneurship.

Under Wendy’s leadership, the organisation has supported hundreds of professionals as they develop their careers, expand their networks and gain confidence in navigating the technology sector.

The community’s work recognises that people need different kinds of support at different stages. Someone exploring a STEM career may need exposure to possible pathways. A newcomer may need guidance on communicating existing experience in a new professional environment. An emerging leader may be looking for mentorship and opportunities to take on greater responsibility.

Through WinTECH, Wendy helps create spaces where women can learn, ask questions and build relationships that support their next steps.

Bringing professional experience into community leadership

Alongside her community work, Wendy has built expertise in project management, business analysis, Agile delivery, process improvement, stakeholder engagement and digital transformation.

Her work involves helping organisations understand business needs, coordinate people and processes, and deliver change. These skills also inform how she approaches mentorship and community development: identifying barriers, understanding what people need and helping them take practical steps forward.

Her professional qualifications include SAP ERP certification in Human Resources, Certified Business Analysis Professional (CBAP), Certified Scrum Master (CSM), Certified Scrum Product Owner (CSPO) and ITIL certification.

Wendy also contributes as an educator, speaker, mentor and content creator. She shares practical insights on technology careers, leadership, immigration and professional growth with audiences across Canada and beyond.

Recognition for advancing STEM and community impact

Wendy’s commitment to service has earned recognition across technology and community leadership.

Her honours include the King Charles III Coronation Medal, recognising contributions to Canadian communities and the country, and the STEM Advancement Award from Lotus Hope Foundation for her contributions to STEM education, mentorship and community empowerment.

She has also received a Community Champion Award from the YMCA, a Women in Tech Excellence Award from Remarkable Women Inc., and an Innovative Award from Canada Vendors.

These recognitions reflect the connection between her professional work and her commitment to helping others access opportunities.

Helping people turn potential into progress

At the centre of Wendy’s work is a clear mission: removing barriers and equipping people with the skills, confidence and connections to build meaningful careers. Whether she is mentoring an emerging professional, speaking to an audience or leading a community initiative, her focus remains on helping people recognise their potential and take steps towards it.

Beyond her professional and community commitments, Wendy values quality time with her husband and children. Her story is a reminder that leadership can extend beyond the projects a person delivers. It can also be measured in the people they support and the opportunities they help others access.

Connect with Wendy Nwajiufor and WinTECH Community

Explore WinTECH Community’s work, programmes and opportunities:

Website: https://www.womenintechcommunity.org
Wendy on LinkedIn: https://www.linkedin.com/in/wendynwaji/
WinTECH on LinkedIn: https://www.linkedin.com/company/wintechcommunity
Instagram: @wintech_ca
YouTube: https://www.youtube.com/@WinTECH-WomeninTECHCommunity

 

This February, in celebration of Black History Month, Women of Rubies is hosting the Media Pitch Challenge, a Black woman–led visibility and media empowerment initiative designed to amplify the voices, stories, and impact of women founders, creatives, and changemakers.

Building on the success of our Media Visibility Bootcamp, this challenge creates a direct pathway from preparation to exposure. It was designed to address a critical gap: women are doing powerful work, yet many still lack access to the platforms, media opportunities, and decision-makers needed to scale their impact. The Media Pitch Challenge exists to bridge that gap while welcoming more women into a growing ecosystem of visibility, support, and access.

What Is the Women of Rubies Media Pitch Challenge?

The Media Pitch Challenge is a curated visibility opportunity where women are invited to pitch their story, brand, or initiative for media exposure and strategic amplification.

Unlike traditional pitch competitions focused solely on funding, this challenge centers visibility as currency, because being seen creates access to funding, partnerships, credibility, and long-term growth.

Why This Matters,  Especially During Black History Month

Black History Month is not only about reflection, but it is also about recognition, representation, and elevation.

This initiative:

  • Celebrates Black women’s leadership, innovation, and entrepreneurship

  • Highlights underrepresented voices doing meaningful work

  • Aligns with broader goals of economic empowerment and inclusion

  • Creates tangible visibility opportunities, not just conversations

The Media Pitch Challenge positions Black History Month as a moment of action and amplification, not symbolism alone.

How the Media Pitch Challenge Works

The process is intentionally structured to be accessible, fair, and impactful.

Step 1: Registration
Participants register to secure their spot in the challenge.

Step 2: Video Pitch Submission
Each participant submits a 2-minute video pitch sharing:

  • Who they are

  • What they do

  • Why their story or work deserves visibility

Step 3: Review & Shortlisting
All video pitches are reviewed in advance by a panel of media and industry experts.

Step 4: Live Pitch Event
A select group of shortlisted participants pitches live during the virtual event on February 28, 2026 and receives feedback.

Step 5: Winner Selection
One standout pitch is selected to receive a premium media visibility package.

What the Winner Receives

The selected winner will receive a $2500 worth of Premium Media Visibility Package, including:

  • Feature spotlight on Women of Rubies and other top media platforms like Guardian, Associated Press, Canada News Journal, Business Insider, podcasts, and strategic visibility amplification across partner platforms.

This package is designed to elevate visibility, credibility, and reach,  long after the event ends.

Who Should Apply? This challenge is for:

  • Women founders and entrepreneurs

  • Creatives and storytellers

  • NGO leaders and social impact builders

  • Women-led brands and initiatives

  • Changemakers ready to be seen

If visibility, credibility, and access are part of your 2026 goals, this opportunity is for you.

Media & Community Partners

This initiative is delivered in collaboration with visibility and community partners, including Montreal Vendors, WinTECH Community, Leading Ladies Connect, Audaz Magazine,  Toronto Caribbean Newspaper, and other aligned media and ecosystem platforms committed to advancing women-led stories and impact.

Media Pitch Challenge

Event Details at a Glance

Event: Women of Rubies Media Pitch Challenge
Date: Saturday, February 28, 2026
Format: Virtual
Theme: Black History Month, Visibility, Leadership & Impact
Registration: womenofrubies.com/mediapitch

The Women of Rubies Media Pitch Challenge is more than a pitch event. It is a visibility accelerator. A platform for stories that matter. And a step toward ensuring that women’s work is not just done, but also seen.

Coaches and Judges to be announced soon!!

Wendy Nwajiufor is a remarkable force in today’s digital age, where technology and innovation are key drivers of change. Fondly known as Chylove, Wendy is not just a content creator but also a visionary entrepreneur and Executive Director whose influence extends across the globe. Her journey is one of passion, dedication, and a relentless drive to empower others, especially women in the tech industry.

A Foundation of Excellence

Wendy’s story begins with a strong academic foundation. She holds a degree in Computer Science and a master’s in Human Capital Management—qualifications that have equipped her with the skills needed to excel in various domains, including Business Development, Innovation, Strategy, Project Management, Agile Business Analysis, and Content Creation. But Wendy’s impact goes far beyond her impressive resume.

Her YouTube channel, which boasts over 50,000 subscribers, is a testament to her ability to create engaging, educational, and inspirational content. What started as a platform to share unique and delicious meal recipes, inspired by her Nigerian heritage and immigrant experience in Canada, has grown into a community where people from all walks of life can find valuable insights and support.

Bridging the Gender Gap in Tech

Wendy’s passion for inclusivity and diversity in the tech industry led her to found WinTECH, an initiative dedicated to closing the gender gap in this traditionally male-dominated field. Through WinTECH, Wendy has spearheaded impactful collaborations with major corporations such as RBC, WMRCC, CompTIA, IIBA, and many others. These partnerships have resulted in programs that provide scholarships for women in cybersecurity, mentorship, coaching, resume reviews, interview preparation, and more.

Wendy’s tireless efforts have not gone unnoticed. She has received numerous accolades, including the Community Champion Award from YMCA, the Women in Tech Excellence Award from Remarkable Women Inc., the Innovation Award from Canada Vendors, and the Innovation & Technology Pioneer Award from WODI. Her work has also earned her nominations for the DMZ Women of the Year 2024 Award and the 2024 Women Empowerment Awards, further solidifying her status as a leader in the field.

A Global Influence

Wendy’s influence extends far beyond the tech industry. As a brand influencer, she partners with top companies like Teddy Blake, Zinff Optical, Usuie, Temu, Biocosmetics, and Wraptucknmore, spreading her reach across five continents and numerous countries, including Dubai, the United States, Australia, the United Kingdom, and South Africa.

Her ability to connect with a global audience is not just about numbers; it’s about the impact she makes in the lives of those who follow her. Wendy’s content is more than just engaging—it’s empowering. Her YouTube channel has become a lifeline for many, offering invaluable insights into navigating life in Canada and beyond.

Certified and Accomplished

Wendy’s credentials are as impressive as her career. She is certified in SAP ERP, HR, CBAP, CSM, CSPO, and ITIL, showcasing her commitment to continuous learning and professional development. These certifications not only enhance her expertise but also enable her to make a more significant impact in her various roles.

A Personal Journey

Behind all the accolades and achievements, Wendy is a dedicated family woman. She treasures quality time with her loved ones and finds inspiration in her family, especially her adorable children. Wendy is married to the love of her life, and together they navigate the journey of parenthood with the same dedication and passion that Wendy brings to her professional life.

Join the Journey

Wendy Nwajiufor’s journey is one of empowerment, innovation, and global influence. From her early days as a content creator to her current role as a leading voice in the tech industry, Wendy continues to inspire and uplift those around her. As she forges ahead, breaking barriers and creating opportunities, Wendy invites you to join her on this incredible journey—one that promises to empower, innovate, and inspire a global community.

Navigating the dynamic landscape of personal and professional growth, the Women of Rubies Media Visibility BootCamp emerges as a powerful force for empowerment. The reverberations of enlightening sessions, expert guidance, and transformative conversations endure, and we’re thrilled to announce that the long-awaited BootCamp recording is now available!

What to Expect:

Relive the Insights: The recording encapsulates the essence of the empowering BootCamp, featuring expert insights from industry leaders; Sola Adesakin, Esther Ijewere, Mayowa Adegoke, Adeola Osideko and Funmi Ajala  on building a strong online presence, crafting a personal brand for leadership, shaping narratives, leveraging financial literacy, mastering public speaking, content creation, brand sustainability, and intentional visibility.

Diverse Perspectives: Join the Fireside Chats where Chinaza Favour, Wendy Nwajiufor, Azeezat Adejare, and Rinret Gofwan discuss content creation, building sustainable brands, and intentional visibility. Gain diverse perspectives to enhance your personal and professional journey.

Why Grab Your Copy:

  1. On-Demand Learning: Access the invaluable sessions at your convenience. Whether you missed a masterclass or want to revisit a favorite, the recording puts the knowledge in your hands.
  2. Practical Strategies: Each session is packed with actionable strategies that can immediately elevate your media visibility and professional impact.
  3. Diverse Insights: Benefit from a diverse range of topics and speakers, ensuring a holistic approach to your personal and professional development.
  4. Invest in Yourself: Your personal and professional growth is an investment. The Women of Rubies Media Visibility BootCamp recording is a valuable resource that continues to provide returns on your commitment to self-improvement.

How to Access

Visit our Selar page and unlock a treasure trove of knowledge and wisdom from industry experts. Your journey to enhanced media visibility and success starts with a click!

Don’t miss this opportunity to empower yourself. Grab your copy of the Women of Rubies Media Visibility BootCamp recording today and step into a future of limitless possibilities!

For further enquiries, reach out via info@womenofrubies.com

Grab our free PR guide E-book here for enhanced visibility!

Free PR Guidebook

The  Women of Rubies Media Visibility BootCamp 2.0  transcended digital boundaries, hosted on Zoom on the 9th and 10th of December, 2023. This groundbreaking event featured an impressive lineup of speakers and panellists who shared their expertise on personal branding, financial empowerment, media navigation, mental health, and more. This edition brought together industry leaders like Toun Okewale ( Co-founder, WFM917), thought experts, and dynamic speakers for two days of transformative learning.

Click this link to get your copy and unlock the secrets to enhancing your media visibility today.

Unlocking Key Insights:

Day 1 – Building the Foundation: The journey kicked off with Esther Ijewere’s profound insights into establishing a robust online presence, setting the stage for Adeola Osideko’s exploration of crafting a personal brand tailored for leadership in the digital era. Participants were captivated as these luminaries shared their wealth of knowledge and experience.

Day 2 – Diving into Expertise: The second day unfolded with a series of Fireside Chats that delved into diverse topics. Chinaza Favour, Wendy Nwajiufor, Azeezat Adejare, and Rinret Gofwan illuminated the audience with discussions on content creation, building sustainable brands, and intentional visibility.

Women of rubies fireside chat speakers

Additionally, the day featured expert masterclasses from Funmi Ajala, exploring the art of shaping narratives and driving change, Sola Adesakin, uncovering the power of leveraging financial literacy for enhanced media visibility, and Mayowa Adegoke, providing invaluable tips for mastering the vital skill of public speaking.

Media Bootcamp speakers

Why Acquiring the Recording is a Must:

  1. Expert Guidance: Access the insights of industry leaders and experts who have mastered the intricacies of online presence, personal branding, and strategic communication.
  2. Practical Strategies: Each session offers actionable strategies ready for immediate implementation, empowering participants to elevate their media visibility.
  3. Diverse Perspectives: Benefit from a diverse range of topics and speakers, ensuring a holistic approach to personal and professional development.
  4. Invest in Yourself: The Women of Rubies Media Visibility BootCamp recording is an enduring resource, offering continual returns on the commitment to personal and professional growth.

Participants expressed their satisfaction with the event, praising the diverse range of topics covered and the high-quality insights shared by the esteemed speakers. The Women of Rubies Media Visibility BootCamp left attendees equipped with actionable strategies to enhance their personal and professional lives.

Media Visibility Bootcamp 2.0 Media Visibility Bootcamp 2.0

As we reflect on the success of the second edition, the Women of Rubies team extends gratitude to all participants, speakers, and partners who contributed to making this event a beacon of empowerment. For further inquiries or to share your experience, please feel free to email us at info@womenofrubies.com.

Here’s to empowerment, success, and the unwavering pursuit of visibility!

Don’t Miss Out! Purchase the Recording on Selar Now!

Grab our free PR guide E-book here for enhanced visibility!

Free PR Guidebook

Wendy Nwajiufor fondly called Chylove by friends is an award-winning Content creator, Director, Executive Director and Entrepreneur. A graduate of Computer Science with Masters in Human Capital Managemnt. She has a passion for helping people and seeing everyone succeed and this led her to venture into many initiatives geared towards the empowerment of women and professionals to become the best version of themselves.

Wendy’s Partnership with Youtube

Her passion for sharing important information including, healthy and family living led her to start a YouTube channel that originally focused on unique and delicious meal recipes inspiring people through her humble lifestyle as a Nigerian Immigrant in Canada with her family.

As the channel grew, many of her community members and subscribers wanted her to share more of her Canadian Journey and lifestyle – which led her to enter into a partnership with YouTube in 2020 to reach more audience and today the channel has grown to over eighteen thousand (18k) subscribers. Incredible and remarkable success stories have been shared by her subscribers regarding how helpful her content contributed to their migrating to Canada.

How Wendy Nwajiufor Is Using Her BlackTECH Platform To Touch

Passion For Tech

Wendy Nwajiufor is also a Brand influencer for companies and organizations some of which are Teddy Blake, Zinff Optical, Biocosmetics, Wraptucknmore and many others. She is also a Director with BlackTECH – an organization that focuses on empowering professional immigrants with capability-building tech skills to beat underemployment. Wendy is also the Executive Director of the NIPCA Women in Tech Working group as well as the Founder of Intentional Women Foundation – an organization focused on supporting black and racialized women to become economically empowered thereby contributing meaningfully to their families and society.

Her passion and work have seen her travel to 5 continents and several countries including Dubai, the United States, Australia, the United Kingdom, and South Africa. She is very passionate about family upliftment and women empowerment especially racialized and black women to become all they have aspired to achieve.

Wendy Nwajiufor
Wendy Nwajiufor

Other Area Of Expertise

Wendy‘s Specialty includes Business Development, Planning and Coordination, Business Analysis, Agile Scrum Master, Strategy/transformation and Content Creation. She’s certified with multiple international certifications such as SAP ERP Certified Human Resources (HR), PSM1, Certified Scrum Master (CSM), and Certified Information Technology Infrastructure Library (ITIL). In her spare time, she loves having quality time with her family, shopping, Cooking, and listening to good music.