Women of Rubies
Tag

Ruth Aliu

Browsing
Website maintenance
In Career Gems By

Top Tech Solutions for Website Maintenance, Marketing, and Data Protection

Small businesses face a myriad of challenges, from maintaining a strong online presence to safeguarding against cyber threats. At the recent Women of Rubies Media Visibility BootCamp, attendees were privileged to gain invaluable insights from Ruth Aliu, the founder of Techity Consulting, during her session titled “Tech Strategies for Small Business Success: Website Maintenance, Support, Cybersecurity.

Insights from Ruth Aliu’s Session:

In her comprehensive presentation, Ruth delved deep into the critical realm of technology for small businesses, emphasizing the pivotal role it plays in driving success in today’s competitive market. With her wealth of experience in technology consulting, Ruth provided attendees with actionable strategies and expert advice to navigate the complex world of tech for small businesses.

Website Maintenance: Website maintenance emerged as a cornerstone of Ruth’s presentation, as she underscored the importance of regular upkeep and updates for small business websites. From ensuring optimal performance and user experience to addressing security vulnerabilities, Ruth emphasized the need for a proactive approach to website maintenance. Attendees gained insights into the significance of regular content updates, software patches, and security audits in maintaining a robust online presence.

Cybersecurity: Moreover, Ruth addressed the pressing issue of cybersecurity and its implications for small businesses. With cyber threats on the rise, small business owners must prioritize cybersecurity measures to safeguard sensitive data and customer information. Ruth shared practical tips and best practices for implementing cybersecurity measures, empowering attendees to protect their digital assets effectively.

Essential Tools for Small Business Success:

In today’s fast-paced digital world, small businesses must leverage technology to stay competitive and thrive in their respective industries. Here are some essential tools to help small businesses navigate the digital landscape:

  1. Website Building and Management:

    • WordPress: Known for its versatility, WordPress offers a wide range of customizable themes and plugins, allowing small businesses to create and manage their websites with ease. With its intuitive interface and extensive community support, WordPress is a popular choice for businesses of all sizes.
    • Wix: Ideal for beginners, Wix provides a user-friendly website builder with drag-and-drop functionality, making it easy to create stunning websites without any coding knowledge. With its range of templates and customization options, Wix is a great option for small businesses looking to establish their online presence quickly.
    • Squarespace: With sleek templates and e-commerce capabilities, Squarespace is an all-in-one platform for website building, hosting, and domain registration. Its user-friendly interface and built-in SEO tools make it an ideal choice for small businesses looking to create professional-looking websites that drive results.

  2. Online Marketing and Social Media Management:

    • Mailchimp: A popular email marketing platform, Mailchimp allows small businesses to create and send newsletters, automated campaigns, and targeted messaging to their subscribers. With its user-friendly interface and advanced analytics, Mailchimp helps businesses engage with their audience and drive conversions.
    • Hootsuite: Hootsuite is a social media management tool that enables businesses to schedule posts, monitor mentions, and analyze performance across multiple platforms. With its robust suite of features, Hootsuite helps businesses streamline their social media efforts and maximize their impact online.
    • Canva: With pre-designed templates and easy-to-use design tools, Canva is a versatile graphic design platform that allows businesses to create eye-catching social media graphics, flyers, and marketing materials. With its intuitive interface and extensive library of assets, Canva is a valuable tool for businesses looking to enhance their online presence.

  3. Financial Management and Invoicing:

    • QuickBooks: QuickBooks is a comprehensive accounting software that helps businesses manage expenses, track income, and generate financial reports. With its intuitive interface and powerful features, QuickBooks makes it easy for businesses to stay organized and in control of their finances.
    • Wave: Wave offers free accounting and invoicing software with features for managing invoices, payments, and payroll. With its user-friendly interface and cloud-based platform, Wave is an ideal choice for small businesses looking for a cost-effective solution to their financial management needs.
    • FreshBooks: FreshBooks is a cloud-based accounting software tailored for small businesses, offering invoicing, expense tracking, and time tracking capabilities. With its mobile app and integrations with other business tools, FreshBooks helps businesses stay organized and efficient.

  4. Customer Relationship Management (CRM):

    • HubSpot: HubSpot is an all-in-one CRM platform with tools for managing contacts, tracking interactions, and automating marketing campaigns. With its robust suite of features and seamless integrations, HubSpot helps businesses stay organized and connected with their customers.
    • Salesforce: Salesforce is a powerful CRM solution that offers features for sales, marketing, and customer service automation. With its customizable interface and scalable architecture, Salesforce is suitable for businesses of all sizes looking to scale their operations.
    • Zoho CRM: Zoho CRM is an affordable CRM software with features for lead management, sales forecasting, and workflow automation. With its user-friendly interface and extensive customization options, Zoho CRM helps businesses streamline their sales and marketing processes.

  5. Cybersecurity and Data Protection:

    • Norton Small Business: Norton Small Business provides comprehensive cybersecurity solutions for protecting against malware, ransomware, and phishing attacks. With its advanced threat detection capabilities and real-time protection, Norton Small Business helps businesses safeguard their digital assets and maintain their reputation.
    • LastPass: LastPass is a password management tool that allows users to securely store and share login credentials across devices. With its strong encryption and multi-factor authentication, LastPass helps businesses strengthen their password security and reduce the risk of unauthorized access.
    • Backupify: Backupify is a cloud-to-cloud backup solution that helps businesses protect their critical business data stored in SaaS applications like Google Workspace and Microsoft 365. With its automated backups and secure storage, Backupify ensures data availability and continuity in the event of data loss or corruption

By leveraging these essential tools, small businesses can streamline operations, enhance productivity, and position themselves for success in today’s digital economy. Whether it’s building a professional website, reaching customers through targeted marketing campaigns, or safeguarding sensitive data, these tools provide invaluable support to help small businesses thrive in a competitive market.

As small businesses continue to adapt to the ever-changing technological landscape, the wisdom shared by Ruth Aliu serves as a beacon of light, guiding them towards sustainable growth and success in an increasingly digital world.

by
Keep Reading
Women of Rubies Media Visibility Bootcamp
In Editor's Choice By

Highlights from the Women of Rubies Media Visibility BootCamp 3.0

On April 6th and 7th, a dynamic two-day event packed with inspiration and insights unfolded as the Women of Rubies Media Visibility BootCamp took participants on a journey of empowerment and education. Hosted via Zoom, this virtual gathering brought together women from diverse backgrounds, eager to elevate their brands and amplify their voices in the media landscape.

Day 1: Setting the Stage for Success

Highlights from the Women of Rubies Media Visibility BootCamp
Patricia Bebia Mawa, Vice President, Afroglobal TV

The excitement was palpable on April 6th as Patricia Bebeia Mawa, the keynote speaker, shared her remarkable journey of building the largest Black-owned media outfit in Canada. With Afroglobal and Silvertrust Media, she charted a path of consistency, clear goals, and unwavering focus. Her message resonated deeply with attendees, setting the tone for the transformative day ahead.

Women of Rubies Media Visibility BootCamp
Ruth Aliu, Founder, Techity Consulting

Ruth Aliu, founder of Techity Consulting, delved into the critical realm of cybersecurity and digital presence. She emphasized the importance of safeguarding one’s online assets and leveraging the right platforms to enhance brand visibility.

Women of Rubies Media Visibility BootCamp
Councillor Cheraldean Duhaney, Ward 1, Town of Bradford West Gwillimbury

Councillor Cheraldean Duhaney, the first Black woman to hold her position in the Town of West Gwillimbury, inspired participants to claim their seats at the table and persevere in the face of challenges.

Career coach Chekwube Uchea captivated the audience with her personal narrative of career transition, offering a roadmap for those seeking to navigate their professional journeys. Through candid reflections and practical advice, Uchea underscored the transformative power of self-investment, urging participants to prioritize their personal and professional development.

Erica Effah, Founder, Erica Tiwaa

In another enlightening session, Erica Effah, a Toronto-based content marketing guru, shared her expertise on crafting effective content strategies and fostering community engagement. With a wealth of industry experience, Effah offered invaluable insights into the nuances of content creation and distribution, highlighting the importance of authenticity and audience engagement. Her actionable tips and strategies provided attendees with the tools they need to leverage content as a powerful tool for brand growth and community building.

Chiddie Anyasodo, Co-founder, Chotayah

Furthermore, relationship coach Chiddie Anyasodo delved into the critical role of nurturing healthy relationships for both personal and professional growth. Through her engaging presentation, Anyasodo emphasized the interconnectedness of relationships and success, underscoring the importance of fostering meaningful connections in both professional and personal spheres. Her insights served as a reminder that cultivating strong relationships is not only essential for professional advancement but also integral to overall well-being and fulfillment. Attendees left the session equipped with practical strategies for cultivating and maintaining healthy relationships, poised to thrive in both their personal and professional lives.

Nike-Kay Okunubi of Niki Kay Clothing shared her expertise in fashion and encouraged women to embrace their unique style.

The day concluded on April 6th with heartfelt gratitude from Esther Ijewere, the founder of Women of Rubies, who expressed appreciation for the speakers and sponsors who made the event possible.

Day 2: Empowering Through Storytelling and Financial Education

Women of Rubies Media Visibility Bootcamp
Damilola Ajibade, Founder, The Journey Amplified

Day 2, which unfolded on April 7th, began with an inspiring session led by Damilola Ajibade, who shared her compelling immigrant experience. Through the lens of her own journey, Ajibade illuminated the transformative power of storytelling, particularly through the medium of photography. Her narrative underscored the importance of embracing one’s unique background and experiences as a catalyst for personal and professional growth.

Women of Rubies Media Visibility Bootcamp
Katrice Bent, Founder, Katrice Justice

Following Ajibade’s impactful session, financial educator Katrice Justice took the virtual stage to impart crucial insights on financial literacy for business owners. With a focus on practical financial management techniques, Justice emphasized the importance of understanding cash flow, budgeting, and strategic financial planning. Her guidance provided attendees with actionable steps to strengthen their financial foundations and support long-term business success.

Fola Adegoke, Founder, Winfinite Consulting

As the day progressed, cybersecurity expert Fola Adegoke delivered a compelling message urging women to break barriers and explore opportunities in traditionally male-dominated sectors. Drawing from her own expertise, Adegoke highlighted the critical need for gender diversity in fields such as cybersecurity. She emphasized the value of women’s perspectives and contributions in shaping innovative solutions and driving industry progress. Through her empowering words, Adegoke encouraged women to embrace their potential as trailblazers and catalysts for change in traditionally underrepresented domains.

Esther Ijewere urged participants to leverage the knowledge gained to propel their brands forward and invited them to join the Rubies Collective community for continued support and resources. Emcees Ejiro Osakede and Oluwatoyn Ogunade kept the energy high throughout the sessions on April 7th, ensuring an engaging and empowering experience for all.

Participant Feedback:

Attendees raved about the wealth of knowledge and inspiration gained from the BootCamp. Many praised the diverse lineup of speakers and the practical advice shared, expressing eagerness to implement newfound strategies in their professional endeavors. The sense of community and support fostered throughout the event left a lasting impact, empowering women to strive for success and visibility in the media industry.

Women of Rubies Media Visibility Bootcamp

Women of Rubies Media Visibility Bootcamp

In conclusion, the Women of Rubies Media Visibility BootCamp on April 6th and 7th proved to be a transformative experience, equipping women with the tools and confidence to make their mark in the media landscape.

As we celebrate the achievements of these trailblazing women, let us continue to support and uplift one another on the journey toward gender equality and empowerment.

Stay Tuned:

For those who missed out or want to revisit the enlightening sessions, the BootCamp replay will soon be made available via womenofrubies.com/mvbc3.

by
Keep Reading
Media Visibility Bootcamp 3
In Interviews&profile By

Meet The Day 1 Speakers of the Media Visibility BootCamp 3.0 (April 6th)

Welcome to a sneak peek into the upcoming Women of Rubies Media Visibility BootCamp 3.0! We’re thrilled to present the third edition of this transformative event, scheduled to take place on April 6th and 7th, starting at 1pm EST each day. As a quarterly event, the BootCamp brings together an array of inspiring speakers and thought leaders to empower women in their media journey.

Meet the speakers;

Ruth Aliu: Empowering Entrepreneurs with Tech Expertise

mvbc speakers

Ruth Aliu, the visionary founder of Techity Consulting, will be delving into “Tech Strategies for Small Business Success: Website Maintenance, Support, Cybersecurity.” With her extensive experience in IT and entrepreneurship, Ruth will provide valuable insights into essential tech strategies tailored for small business success. Attendees can expect to gain practical knowledge on website maintenance, tech support, and cybersecurity to thrive in the digital landscape.

Chiddie Anyasodo: Powering Relationships with Visionary Coaching

Media Visibility Bootcamp 3

Chiddie Anyasodo, a professional Relationship Coach and Matchmaker, renowned for her creation of Power Couple Relationships through her luxury service, Chotayah, will be sharing her insights at the boot camp. With her background in engineering and a career in Fortune 500 companies, Chiddie brings a wealth of problem-solving skills and leadership to her entrepreneurial ventures. Her journey through failed relationships fuels her passion for helping others find fulfilling partnerships. Described as respectful and practical, Chiddie combines visionary thinking with practical experience in coaching and strategizing.

Erica Effah: Transforming Content Strategies with Data-Driven Expertise

Media Visibility Bootcamp 3

Erica Effah, a Toronto-based content marketing professional with over 7 years of experience in D2C and B2B tech spaces, will be one of the distinguished speakers. Her journey from digital creation to becoming a Content Marketing Strategist, propelling startups from seed to Series A funding, showcases her expertise. Erica’s data-driven approach prioritizes efficiency and business growth, making her insights invaluable for attendees seeking to optimize their content strategies.

Chekwube Uchea: Nurturing Career Aspirations in the Tech Industry

Media Visibility Bootcamp 3

Chekwube Uchea, Founder of CLUDIVE and GEMMA CLEANS, will be leading the session “Navigating Career Transitions: Strategies for Success.” Drawing from her own journey and expertise, Chekwube will share valuable strategies and tips for navigating career transitions with confidence. Whether attendees are seeking new opportunities or exploring new paths, Chekwube’s session will provide actionable insights to empower their career journey.

Nike Kay-Okunubi: Cultivating Growth Through Innovative Fashion

Media Visbility Bootcamp 3

Nike Kay-Okunubi, the Founder/Creative Director of NIKI KAY, introduces an African-inspired women’s clothing brand known for its unique style and exceptional quality. Originating in Nigeria in 2013 and later registered in Canada in 2020, NIKI KAY evolved into a Ready-to-Wear label upon its Canadian reformation. Nike’s proficiency in business development, marketing, and customer relations, coupled with her background in Business Management and Finance, has enabled her to achieve consistent growth in her business. Her expertise supports numerous small businesses in achieving growth through innovative financing solutions and strategic planning.

As we anticipate the Women of Rubies Media Visibility BootCamp, attendees can look forward to absorbing insights and inspiration from these remarkable speakers. This event promises to empower participants to elevate their visibility and impact in the media landscape. Stay tuned for more updates and highlights from this exciting event!

Media Visibility Bootcamp 3

Grab your ticket here

by
Keep Reading
Media Visibility Bootcamp 3.0
In Editor's Choice By

Tope Mark-Odigie, Katrice Justice, Nike Kay-Okunubi, Chekwube Uchea, Others To Speak At Women Of Rubies Media Visibility Bootcamp 3.0 On April 6th And 7th

Women of Rubies, a renowned platform dedicated to celebrating and empowering women, is excited to unveil the lineup of distinguished speakers for its highly anticipated Media Visibility BootCamp 3.0. Scheduled for April 6th and 7th, this transformative event promises invaluable insights to all attendees.

Among the esteemed speakers for the BootCamp are; TV Host and Wealth Creation Coach, Tope Mark-Odigie; Financial Educator, Katrice Justice; Fashion Creative Director, Nike Kay-Okunubi, and Career and Transition Coach; Chekwube Uchea, among other industry experts. Each speaker brings expertise in media visibility, offering strategies to elevate personal and professional brands.

Joining them are six additional speakers, including Damilola Ajibade, founder of The Journey Amplified, Fola Adegoke, founder of Winfinite Consulting, Chiddie Anyasodo, Relationship Coach, Dr. Kelechi Okoro, Health Influencer and Medical Doctor, Checkwube Uchea, Career and transition coach, Ruth Aliu, Founder of Techity Consulting, and Erica Tiwaa, digital marketer and content creator.

The two-day event will feature insightful sessions and fireside chats conducted via Zoom, covering personal branding, storytelling, and leveraging digital platforms. Early bird tickets are available until March 14th, with Rubies Collective members receiving an extra 15 percent off. Membership details can be found at womenofrubies.com/RubiesCommunity

“We are thrilled to bring together such an exceptional lineup of speakers for our Media Visibility BootCamp 3.0,” says Esther Ijewere, Founder of Women of Rubies. “Our goal is to empower women with the knowledge and skills they need to thrive in today’s media-driven world. With the expertise and guidance of our speakers, attendees will leave feeling inspired, informed, and ready to take their visibility to new heights.”

Don’t miss this opportunity to learn from industry leaders and connect with like-minded professionals at the Women of Rubies Media Visibility BootCamp 3.0. Register now to secure your spot and embark on a journey toward greater visibility and impact.

Read about MVBC 1.0 here and the second edition here

Subscribe and watch MVBC videos on our YouTube channel here

Grab your MVBC 3 ticket here

For enquiries; email – mediabootcamp@womenofrubies.com

by
Keep Reading
In Inspiration By

Ruth Aliu: Revolutionizing Small Business Success With Techity Consulting’s Expertise

Ruth Aliu, a trailblazer in the dynamic realm of technology, stands as the visionary founder of Techity Consulting—a bastion of IT expertise catering to small business owners across Canada. Specializing in website maintenance/integration services, managed tech support, and cybersecurity solutions, Ruth has emerged as a driving force behind the success of numerous entrepreneurs navigating the digital landscape.

With over a decade of hands-on experience in technology support, cybersecurity, and program management, Ruth’s journey is a testament to her commitment to excellence and innovation. For her, the role of entrepreneurs in the ever-evolving tech landscape is not just about adapting but thriving, and she is at the forefront, guiding businesses toward success through the transformative power of technology.

A Decade of Tech Mastery

Ruth brings over a decade of hands-on experience to the table, encompassing technology support, cybersecurity, securing critical payment infrastructure, engineering program management, and compliance. Her journey in the tech realm has been nothing short of a testament to her expertise and commitment to excellence.

Passion for Empowering Entrepreneurs

What sets Ruth apart is not just her technical prowess but her fervent passion for empowering entrepreneurs. She believes in leveraging technology as a catalyst for business growth, allowing entrepreneurs to focus on their core competencies. For her, it’s not just about fixing issues; it’s about enabling businesses to thrive in the digital era.

Recognition on a National Scale

The impact of Ruth’s work has reverberated across the Canadian business landscape. Techity Consulting has garnered well-deserved recognition, featuring prominently in esteemed platforms such as Invest Ottawa, Digital Main Street, Black Professionals in Tech Network, and Canadian SME magazine. This acknowledgment is a testament to the calibre of services provided by Ruth and her team.

A Mentor and Advocate for Diversity

Beyond her business success, Ruth is deeply committed to giving back to the community. She serves as a mentor with Canada Learning Code, contributing her expertise to the next generation of tech enthusiasts. Additionally, her role on the Board of Directors for Parents for Diversity showcases her commitment to fostering an inclusive tech ecosystem.

In an industry that’s often perceived as male-dominated, Ruth Aliu stands tall, not just as a woman in tech but as a leader shaping the narrative of diversity and inclusion. Her journey is an inspiration for aspiring entrepreneurs and a reminder that success in the tech world knows no gender.

As Techity Consulting continues to make waves, it’s evident that Ruth Aliu’s commitment to excellence and passion for empowering businesses through technology will leave an indelible mark on the Canadian tech landscape. Keep an eye on this tech maven—she’s just getting started.

by
Keep Reading