Nimi Akinkugbe


Women of color are reaching great heights in the financial world. They are pathfinders for the younger generation to trend, especially black women. It resonates better when someone who looks like you smash similar goals that you desire to accomplish. Their financial achievement serves as encouragement that if they could meet their objective you sure can!

In a homogeneous industry and the so-called imposter syndrome that serves as a barrier, it is liberating to see female financial gurus break those barriers and stand as mentors for women majoring in finance.

On their social media handles, books, and communities these financial experts give inspiration, resources, and tips for improving money habits and gaining financial freedom.

Here are 11 female financial gurus you need to follow in 2023

  1. Raya Reaves

At her site ‘CityGirlSavings’ a lot of information is shared with women attempting an economic reset on their way to fiscal success.

She learned through her experience of facing eviction the importance of budgeting. From paying off thousands in credit card debt in under a year she quickly got to a million dollars in retirement savings.

Raya Reaves founded her website to empower and educate working-class women to obtain financial independence through money management system, budgeting, expenditure accountability, and debt payoff processes.

From DIY money mastery to individual coaching, you’ll discover several ways to obtain financial liberty with Reaves. There are blog posts, recommended reads, pinned posts, kits, guides, and freebies for you if funds are restricted. If you want further one-on-one guide she’ll develop a budget for you.

Reaves helps women business owners and offers a community for working with other women on your journey to breaking financial challenges for free.

Raya Reaves
Raya Reaves
  1. Lynnette Khalfani-Cox

Lynnette Khalfani-Cox is also known as ‘The Money Coach,’ who you might have seen in major media networks on television, or read her books like Zero Debt, New York Times bestsellers, The Ultimate Guide to Financial Freedom all over America.

She is a co-owner of the Money Coach LLC with her husband which was launched in 2003. Previously, Lynette, the ex-financial news journalist wrote for Associated Press, Wall Street Journal, Philadelphia Inquirer, and other media platforms.

Lynette with her co-founder provides courses and workshops on financial literacy subjects on their website ‘Ask the Money.’

Khalfani-Cox discusses her knowledge of numerous personal monetary topics on her blog and video-based program. The program covers improving credit, paying for college, lowering debt, saving, budgeting, entrepreneurship, securing mortgages,  and wealth generation.

Lynnette Khalfani-Cox
Lynnette Khalfani-Cox

3. Nimi Akinkugbe

She is the Chief Executive Officer and Founder of Bestman Games Ltd. She has 23 years of experience working with Stanbic IBTC Bank Plc.

Nimi is on a mission to empower people with financial security through her online platforms: Money Matters with Nimi, speaking engagements, Monopoly Board Games, her books, television, and radio appearances.

Her channels offers honest financial knowledge of understanding wealth management issues and personal finance that empower men and women to take responsibility for the money matters in their lives.

Female financial guru
Nimi Akinkugbe

4. Tonya Rapley

As a millennial money guru, Tony Rapley commits to matching the common millennial paycheck-to-paycheck process. She is a co-founder of the FinTech app and offers workshops for clients all over America.

Tonya Rapley
Tonya Rapley

5. Sola Adesakin

Sola Adesakin is an established Chartered Accountant with over 17 years of experience in SMEs and Personal finance. She is the CEO and Lead Coach of Smart Stewards.

Sola is a Conference/Seminar Speaker and Personal Finance Coach. Through the Smart Stewards Academy and her blog, she has assisted a lot of people to enjoy wealth and financial liberty.


Female financial guru


6. Jamila Souffrant

Jamila Souffrant is a personal finance expert that urges her followers to enjoy the journey of pursuing financial liberty. She moved from being a guest on Good Morning America (GMA) to feature in the New York Times. She teaches her audience to comprehend how peer pressure, mental health, and even family traditions, impact our financial processes

Jamila Souffrant
Jamila Souffrant

7. Reni Odetoyinbo

Reni is a  content creator, marketing consultant and finance enthusiast based in Toronto, Canada. She shares content centered around  resources around career development, lifestyle and financial literacy on her Youtube channel. After buying her first house at the age of 23, she decided to share her knowledge with others with the goal of helping  them become more financially literate and share tips to help them excel in their careers. From finance to career and lifestyle content, Reni’s aim is to make complex topics, simple.

Financial expert
Reni Odetoyinbo

8. Vanessa Ideh Adekoya

Vanessa has managed to turn YouTube into a lucrative business, and she is now teaching other women how to do it. In April 2020 she joined Youtube and started creating content around trending topics, and in June 2021, the certified financial education instructor (CFEI) and former accountant decided to start from scratch and build a brand-new channel called, Launch To Wealth.

The platform has now evolved into a goldmine, making Vanessa one of the top black Youtubers in the world. In November 2021, she made $23,700 from her YouTube channel in just five months of launching it, and her subscribers increased significantly. The inspiring financial coach has turned her hobby into a career, and she is reaping the fruit of her labour, hard work and tenacity. Vanessa

Vanessa Ideh Interview with Women of Rubies

9. Jennifer Awirigwe

Jennifer Awirigwe is a financial guru who has leveraged the social media space to discover the right community to serve. She is the founder of FinTribe and is also known as Financial Jennifer.

Awirigwe is out to increase the population of financial gurus by providing people with easy-to-understand guides on an individual’s financial management.

Through her online platform – FinTribe, Jennifer established a network for financial literacy for people in Nigeria by enabling them to discover the right information expected to invest wisely.

Female Financial Gurus
Jennifer Awirigwe

10. Clarissa the Budget Queen

Clarissa is one of the financial gurus who believe that no matter the money you make you should properly manage it.  She is popularly known by her fans as ‘The Money Coach,’ because she not only teaches but practices as she once paid off $43,000 in credit card debt in a year and 4 months.

Clarissa uses her Instagram account strategically to educate working-class women on how to manage, make, and multiply money so they can enjoy a good living.

Female financial gurus

11. Nicole Hatcher

Nicole Hatcher owns a community called the ‘Frugal Chic Life.’ She is on a mission to achieve financial liberty in over 10 years. She is sharing useful acquired knowledge with others along her journey.

Her mission is focused on debt elimination, spending wisely, investing, saving long-term, and still being ‘chic.’

Nicole offers free YouTube video trainings as well as courses and products on investing, one-on-one coaching, consultation sessions, side hustles, and budgeting. She is one of the amazing female financial gurus amking a difference.

Female Financial Gurus

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At the start of each new year, many of us have grand plans to repurpose our lives, careers, relationships and finances, however, we sometimes expect magic by hoping for the best but doing nothing to make it happen.

Is procrastination a major problem for you? Procrastination can have many negative consequences: deadlines are missed; opportunities are wasted; work is rushed with the attendant fall in quality standards; impressions are created, as you consistently arrive late at important meetings and events,because you didn’t leave home in time but put the blame on traffic or the weather instead.

Many people procrastinate to a degree, but if your case is a chronic one, it must be addressed swiftly or it will have significant implications for your future. The costs of procrastination are substantial in every aspect of life, but when it relates to delaying or putting off important decisions related to your personal finances and investments, the damage to your financial future can be excruciating. The financial cost of procrastination has effects on your emotional and mental health.

Are you still planning to insure your property or write a will? Are you waiting until your 50th birthday before you get around to saving and investing for your retirement? Do you routinely submit your tax returns late and end up having to pay penalties and late fines? Is budgeting something you have thought about but never really practiced? If you don’t control your spending now, you will soon be wondering where all your money went.

Our lives are shaped by many different life events, most of which come with financial consequences that must be planned for. By not planning in advance, by not saving and investing today for a more prosperous tomorrow, by not protecting your assets, by not planning for your legacy, you jeopardize all that you have spent a lifetime building.

Procrastination can be a chronic habit – so deeply ingrained that you can’t break it overnight. It can only stop being a habit when you take active steps to beat it. Here are some tips that should help:

  • Write down your money-goals and work towards them systematically.
  • Break down tasks to reduce any sense of feeling overwhelmed.
  • Start each day with a list and include at least one of the items that you have been avoiding; eat the biggest frog first.
  • Delegate. Can someone help you complete the task? Paying for that service may be a better option than delaying things further.
  • Find an accountability partner to support you and that will hold you to your plans.

Once you start to enjoy an accomplishment or two, you will be motivated to do more. Focus on the success you have achieved, reward yourself, and enjoy that freedom from the burden.

This year, be proactive about combating financial procrastination; it is one of the worst kinds as its consequences can be devastating. Unnecessary delays come with serious risks you cannot afford. Get things done.

The complex nature of our nation’s turbulent economy has impacted all Nigerians and leaves many feeling confused and anxious. The good news is that no matter how challenging things may be, the basic fundamentals of personal financial management still apply; stay focused on this.

Have you made your New Year Resolutions? Did you include any financial ones? All major life events such as getting married, having a baby, educating children, losing a job, getting divorced, buying a home, losing a loved one, planning for your retirement and your estate come with financial consequences that must be prepared for. Here are 12 resolutions to consider for 2019. Don’t try to tackle them all. Tackling just 3 or 4 will lead to significant improvement in your financial life.

Establish a budget
Living as though nothing has changed during challenging times can make a situation worse; changing your spending habits must be a priority. Budgeting is one of the most important tools for financial security. A good budget will help you to plan and monitor your expenses so you can identify where to cut back if necessary. Where does your money go? The traditional suspects are eating out every day, recharge cards etc. Can you cut back a little on these?

Build an emergency fund
An emergency fund is a must-have, particularly during times of financial challenge. Build a fund with at least six months’ worth of your expenses in an accessible, interest bearing account. If you are suddenly faced with unemployment, medical expenses, or other unexpected events, you will have this financial cushion to fall back on. If you can’t build 6 months, focus on 3 months. The key is to have something saved.

Automate your savings
Can you set aside a minimum of ten per cent of your monthly income for savings. One of the most effective ways to increase savings is to automate the process by having the funds deducted via a direct debit into a savings, money market or mutual fund account. If the funds are in an account attached to your debit card you may be tempted to dip into the funds.

Reduce your debt
Getting out of debt or at least reducing it is another key step to taking control of your finances. List all your debt, and prioritize by focusing on the debt with the highest interest rates first. Are you one of those people that avoid your lenders? Have you stopped taking their calls or ignore their reminders? You need friends and family as a lifeline when things are really bad, so if you damage relationships, it only comes back to haunt you. If your debt has become overwhelming, contact your creditors to discuss the possibility of coming up with more palatable repayment arrangements.

Invest for the future
If you have some savings and your debt is under control, consider investing in the stock market. It is important to remember that the stock market, over the long-term, has outperformed other asset classes. Many stocks are currently selling well below their true value. If you are fortunate enough to have cash for long term investing, this is a good time to seek professional advice to build a diversified portfolio. Remember that investing comes with risk; to mitigate this, you should diversify across the primary asset classes.

Improve your Health
A healthier lifestyle means fewer medical expenses. If you are healthy, you will have brighter prospects in all aspects of your life. Do you need to lose weight, eat more healthily, or exercise more regularly? Take your health seriously and take concrete steps to improve it. Make this a way of life for your family to ensure that your spouse and children are healthy.

Invest in yourself
There is something everyone of us can do to earn extra income and it is time to find out what that is. What can you do outside your full time job? If you are unemployed, this becomes even more urgent. Have you considered tutoring, consulting, blogging, photography? Identify and nurture your passion and talent and begin to leverage on it to earn in 2019.

Protect Yourself and your Assets with Insurance 
You are your greatest asset. Do you have adequate cover for your health and your life, particularly if you are the primary breadwinner? Are your properties including your car and home adequately insured? Things happen and you cannot afford to be careless with insurance. In addition, do keep up with routine maintenance of your assets so that you can identify festering problems before they require expensive repairs. The odd noise coming from your car engine should not be ignored. Attend to issues early.

Most Nigerians do not have enough money saved by the time they face retirement. Most of your retirement income will have to come from money you set aside and invest today whilst you are still young and earning. Do you have a Retirement Savings Account? Make this an important part of your long-term plans.

Put an Estate Plan in Place 
No one wants to think about death at the start of a new year, but you owe it to your family to put something in place should something untoward happen to you. Make an appointment with an estate-planning attorney who will put you through a relatively simple process. If you already have a will, review and update it to make sure you have included any new assets or beneficiaries.

Build Philanthropy into your Plans 
In spite of how difficult things might be for you, there are always people worse off. Philanthropy is a powerful and effective way to change lives. Determine your area of interest and identify ways in which you can make a positive impact.

It’s not all About Money 
It is important to note that the most fulfilling things in life have little to do with money. They have to do with relationships; with your partner, your spouse, your children, your siblings, your parents, your friends. Remember to count your blessings in 2019. Enjoy your Life and may God grant you good health, happiness, and peace this year and beyond. Happy New Year!

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About Nimi Akinkugbe

Nimi Akinkugbe has extensive experience in private wealth management. She seeks to empower people regarding their finances and offers frank, practical insights to create a greater awareness and understanding of personal finance. You can reach Nimi via the following: Email; info@moneymatterswithnimi | Website: www.moneymatterswithnimi.com | Twitter: @MMWITHNIMI | Instagram: @MMWITHNIMI | Facebook: MoneyMatterswithNimi