As a public relations consultant, I often meet entrepreneurs looking for that super formula for success. I tell them that success in today’s rapidly changing environment simply means learning and adapting faster than your competitors.
I often tell them to chase relevance instead of popularity, and that can only be achieved with consistency and re-invention,
Here are 8 ways to stay relevant in your industry
1. Network, network, network
Building relationships with industry peers will enable you to gain a broader perspective of what’s going on your field, while also learning new work styles and problem-solving approaches.
2. Build a presence on social media
In today’s workplace, simply being on social media isn’t enough. To fully leverage these platforms, you have to be actively using these sites. This means taking the time to share other people’s tweets or posts, comment on industry news, and build your follower base. Consistency is key.
3. Improve your visibility and develop high-quality content
Content is a valuable asset for staying connected and engaged with buyers. To remain relevant, create problem solving content, and improve your visibility in the media.
4. Specialize in your niche
It is better to find your natural talent and excel in that specific area than to become someone who knows a little about a range of specialties. Becoming an expert in one area can attract offers from companies that are looking for experts in your field.
5. Have knowledge about current industry news
There are various websites providing daily write-ups specific to your skill sets. Stay relevant by taking advantage of that published knowledge.
Watch: How To Be A Competent Leader
6. Cross-Industry Alliance
Accept innovative collaboration to make sure your business stays relevant. The best part of working with people from other industries is you can share your knowledge and skills and learn from others. It’s an exchange program where both parties benefit each other.
7. Learn what makes your rivals successful
If you have competitors who are more successful, consider watching how they operate and do business. Find out what different strategies they use to succeed and try them in your own profession.
8. Build your credibility and reputation with the help of a Public Relations professional.
If you would like to have a chat about PR and how to use it to amplify your media visibility, my dm is open, or send an email to Info@estherijewere.com.
Check out my PR page and see some of the women I have featured, and get more tips on how to stay relevant in your industry.
Head on to my website: estherijewere.com to know more about my work.