Andrew McCaskill, a LinkedIn Career Expert, emphasizes the importance of aligning your job with your personal values. Misalignment can manifest in various ways, including a lack of motivation, not fitting into the workplace culture, decreased job satisfaction, increased stress, and ethical dilemmas where your values clash with your organization’s expectations. If you relate to any of these symptoms, here’s what you can do:

1. Reflect and Seek Alignment Within Your Current Organization

Before considering a job change, reflect on which of your values are compromised in your current role. Have an open and honest conversation with your supervisor or HR department. They may be willing to make changes or provide insights into how your work aligns with the company’s mission and values. Explore opportunities within your organization that better match your values.

2. Embark on a Strategic Job Search

Leaving a job that doesn’t align with your values is a personal decision. If you decide it’s time to move on, utilize LinkedIn’s job search filter for “Commitments” introduced in April 2023. This feature helps you match with companies that share your values, such as work-life balance, diversity, career growth, social impact, and environmental sustainability. Define your priorities before using the filter to maximize its effectiveness.

3. Perform Due Diligence

To ensure authenticity, companies are required to include a description of their commitment to values on their LinkedIn page. Additionally, job seekers should examine a company’s LinkedIn Page for evidence of their values, such as diversity reports. Connect with your professional network to learn about the company’s culture and values from people who work or have worked there. Ask questions during interviews to assess the company’s alignment with your values.

4. Attract Value-Aligned Jobs

Besides searching for value-aligned jobs, join LinkedIn groups related to your values and engage in discussions. Conduct informational interviews with professionals who share your values. Target employers recognized for their commitment to values and click the “I’m interested” button on their LinkedIn Page.

Andrew emphasizes the importance of identifying your mission and purpose, building the necessary skills, and seeking mentors in your chosen field. Openness to the adventure and understanding that your first purpose-driven job may not be your dream job are also key to a successful journey.

Remember, your values should be at the core of your career, ensuring that your work aligns with your true mission in life.

LinkedIn has added “stay-at-home mom” and other role titles to its public resume function in a move to better reflect high numbers of people – particularly women – who have left the workforce during the COVID-19 pandemic.

Options added this week also include “stay-at-home dad” and “stay-at-home parent,” and the Microsoft-owned platform has also removed the requirement that resume entries be linked to a specific employer.

The move comes following a post on Medium’s ‘Better Marketing’ website that criticized LinkedIn’s lack of flexibility on its language as biased against women who have left the workforce.

Jobs data shows that the pandemic has hit women much harder than men.

As part of its larger profile redesign, the company on Tuesday also unveiled several other changes, including a dedicated, formal field for LinkedIn users to add their gender pronouns to their profiles. Such a pronoun entry has also been long requested by many LinkedIn users, who until now have found informal workarounds (like adding their pronouns to the end of their names).

“Pronouns are a core part of our identity, and how we want to present ourselves—and within the jobs marketplace, we believe that clarity about someone’s gender pronouns is very, very important,” Ayenew says.

He adds that making all of these changes to LinkedIn’s profiles “has taken more time than we would like” because of the degree of technology redesign it has required. “The profile is very, very core and foundational to our entire ecosystem—so we have to be very careful and deliberate about the changes we make,” he says. “We are finally getting to it—and we’re excited to be rolling it out.”

Have you explored using LinkedIn to get clients as a freelancer, coach, consultant, or entrepreneur?

If you’re a freelancer, coach, consultant, or entrepreneur with a service-based business, LinkedIn is the right platform for you to be on now. The opportunities are endless, and if you use it right, it can be your major platform for getting clients for your business. For me, about 70% of my clients have come through LinkedIn. After months of using it successfully, I’ll share 5 key things you need to get clients consistently on LinkedIn:


This is the first key ingredient to getting clients on LinkedIn. And I don’t just mean any connection, you need relevant connections. Make sure the majority of your connections are your target clients. If you’re a graphic designer and you mostly connect with other graphic designers, how do you want to get clients? As an editor, I make sure that most of my connections are copywriters. You can’t connect with just any and everybody. It’s much better to have a small but targeted connection list than a large but irrelevant connection list. If you get this right, it will be a game-changer for your business.


If you’re not visible on LinkedIn, you’re not going to get any results. This means that just setting up your LinkedIn profile is not enough. The only way your target clients can find you is if you’re actively posting and engaging. If you don’t post on LinkedIn, then forget about using it to get consistent clients for your business. The LinkedIn algorithm is set up in such a way that it favours only those that are active on it.

So what can you do to stay visible?

  • Post content regularly (at least 3 times a week if you’re just starting out).
  • Comment and engage with other people’s posts.
  • Play by the algorithm’s rules. The LinkedIn algorithm determines the reach your posts will get. So if you’re just starting out and you don’t play by their rules, you won’t get visibility, no matter how often you post.


Posting and commenting is great, but if what you’re posting is not relevant to your target audience, then you’re posting amiss. You’ll be like someone punching the air when there’s a clear target you’re supposed to hit. This is so common on LinkedIn. I see so many people posting about several unrelated topics and then complain that LinkedIn isn’t working for them.

Besides posting relevant content, you also need to comment on relevant posts. If you don’t actively engage with posts by your target clients, how are they going to notice you? You can’t just comment on any and every post hoping that someway or somehow, you will attract the right clients. No, you won’t. And even if you eventually do, it’ll take you months or years to get tangible results.

So what makes a post relevant?

It’s valuable to your target audience. For example, since I’m an editor for copywriters, I make sure my posts are about what copywriters find valuable. I post a lot about writing and editing tips that can help copywriters. The goal is for most of my posts to drive discussions among my target audience so it will attract even more of them. Sometimes, I can talk about other areas that are relevant to them like freelancing. Still, those posts don’t show my expertise, so I don’t spend time making those kinds of posts. So before posting, ask yourself, “Is this topic going to drive discussions and attract my target clients?”


This one is huge. Showing your expertise is crucial to getting clients through LinkedIn. You can post, comment, and be visible on LinkedIn with relevant content. But if that relevant content is not your own, you’re selling yourself short. You need to have original posts. It’s not every time you should share or copy and paste a post. For potential clients to come to you, they need to see you showing your expertise. And they see it in full force when you post original contents that touch on topics that are relevant to them. You need to have your own voice and be able to voice out your opinions and advice.


This is the glue that holds everything together to get you the results you want. If you only show up once a month and post valuable content, you won’t get any results. LinkedIn is a long-term investment with high yield returns. You need to set a weekly schedule to be consistent with everything you’re doing. Whether you’re connecting, posting, and engaging, you need to stay consistent to see tangible results.

What do you think? Have you explored using LinkedIn to get clients as a freelancer, coach, consultant, or entrepreneur?

Source: Bellanaija

The U.S State Department has announced that applicants for U.S visas will have to submit their social media names and five years’ worth of email addresses and phone numbers as part of the application process.

BBC reports that the proposal would affect about 14.7 million people annually.

Some diplomatic and official visa applicants will be exempt from the new rules.

“We are constantly working to find mechanisms to improve our screening processes to protect US citizens, while supporting legitimate travel to the United States,” the department reportedly said.

Gulf News reports that the U.S Embassy in Abu Dhabi confirmed the news. It quoted the embassy as saying:

This update — which we initially announced last year in the Federal Register — is a result of the President’s March 6, 2017, Memorandum on Implementing Heightened Screening and Vetting of Applications for Visas and other Immigration Benefits and Section 5 of Executive Order 13780 regarding implementing uniform screening and vetting standards for visa applications.

We already request certain contact information, travel history, family member information and previous addresses from all visa applicants. Collecting this additional information from visa applicants will strengthen our process for vetting these applicants and confirming their identity.

In that past, only people who needed additional scrutiny are requested to submit their social media names.

Everyone is unique in his or her own way. Those values, skills, ideas that’s makes you unique, different, special and can be used for various purposes and this is usually referred to as your personal or unique value proposition. Your value proposition can either get you that business deal or job your applied for several. However, some people are not fully aware of what their UVPs are, in some cases, it is mistaken for just their career. During some career coaching sessions with my clients, they express their inability to do things differently, their fear of failing and they usually wish to be different that is why it is important for everyone to know how special and unique they are and how this uniqueness can be useful. In a nutshell, your UVP is basically the things you can do but with a positive difference. The best ways to identify your UVP are to:

  • Know your strengths.
  • Create a difficult scenario and figure out how you could handle it in a different way (sometimes done during employees engagement sessions in companies).
  • Identify those attributes that matches your personality perfectly.
  • Think of what kind of solutions you can offer to problems.
  • Be authentic.
  • Ask people to identify what makes you unique to them.

Identifying your UVP however can give you the confidence you need to apply for a job. Remember these:

  • Everyone may know how to do a particular job but not everyone may have the right skills to get it done.
  • Social media has made it easy to have a false identity, so it’s important you focus on knowing what you can do uniquely than trying to be someone else. (Being inspired by someone isn’t wrong but being inspired should make you find out your path not live like someone else).
  • Your UVP can set prepare you for success. It can enable you know what you can do and how you can do it differently and better.
  • It makes you a better version of yourself.

Therefore, your UVP can set you one the right path for a successful job interview and employment when you can prove concisely why your values and skills can be vital to the organization you are applying to.


About Grace

Grace Asemota is a Business Psychologist (M.Sc) and a Certified Life Coach. She has partnered with Organizations and solopreneurs to grow their personal and professional brands and has coached students and staff in different institutions and organisations.

She continuously coaches and trains on the importance of goal setting, happiness, team management, personal development and self- confidence in a wide range of organisations (in Nigeria, UAE and US) and institutions by motivating staff to develop a collaborative culture and identify key factors that can enhance personal growth.

You can get in touch with her on


LinkedIn @Grace Asemota-Orisakiya

It’s no news that the rate of unemployment has increased over the years. Fresh graduates are turned down for lack of experience, previously employed individuals are rejected due to unaccounted gap years on their CVs and other reasons. Frustration kicks in, depression might take over and lack of self belief may be the order of the day. I have been in such a nasty situation before and based on my experience I took control of what I could handle and with that, I experienced a change.

Develop your skill:

Every profession is unique and has required skill sets. Identify which is unique to your profession and develop it. Make it known on your CV and be ready to explain it when asked during the interview phase.

Take more courses: 

Instead of having gap years on your CV that only proves you haven’t been in touch with your career since you left your previous job or school, taking courses especially online courses is a great method to bridge the gap and show you have been busy doing more research while searching for a job or tending to some personal needs. This won’t only prove to the employer that you have a keen interest in professional and personal development but it will enable you learn more about your industry

Network and build professional relationships:

Go for events, meet people, let people know what you do, the services you render and how you can add value to them or their company. What I have noticed is the sentence ‘I need a job’ itches the ears but starting a conversation and leading it interestingly towards what you can do and letting the listener know you are interested in starting a new position is a better approach as you’ll not only make the conversation about what you need, you also get to know what the person does, talk about your interests and have the opportunity to pitch your unique skills and application in the workplace (and maybe do a little bragging about your previous experiences).

Develop your CV:

Notice I didn’t make this the first tip? Working on your CV is great but without the right content it is considered disturbing and unprofessional. Your CV should summarize your work experiences, highlight your educational background, unique skills as related to your career, volunteering experiences (if necessary), your contact. You don’t need to fill up your CV with:

irrelevant information like your elementary school details,

in my opinion there’s no need to add your hobbies rather make it your skills,

Unaccountable years of experience,


Your CV should be authentic, precise, professionally written and shouldn’t be too long.

Apply online:

I got my first job online via indeed. LinkedIn is another great platform to apply for jobs and network with people in your industry. Actively search online for jobs as you may not know the day you will get a response from the company.

Photocredit: The sister

About Author

Grace Asemota is a Business Psychologist (M.Sc) and a Certified Life Coach. She has partnered with Organizations and solopreneurs to grow their personal and professional brands and has coached students and staff in different institutions and organisations.

She continuously coaches and trains on the importance of goal setting, happiness,personal development and self- confidence in a wide range of organisations and institutions by motivating staff to develop a collaborative culture and identify key factors that can enhance personal growth.

You can follow her on

LinkedIn @Grace Asemota-Orisakiya

When I talk about women and leadership, I refer to the Ellen Johnsons of yesterday, today and
tomorrow. I refer to Sahle –Work Zewde, I refer to Ilhan Omar, I refer to Michelle Obama and
last but not least! So close to home! Kenyan first female major General Fatuma Ahmed
Gaiti.This women have broken glass ceilings that most thought were impossible goals for
women to achieve.

They didn’t do it overnight that’s for sure but the courage, the perseverance, the name calling
and shaming they must have endured during their rise to success must have been alot.Some of
them are still in the game and some are out of it but not completely out of it.This brings me to
my main reason of putting it down in writing. My main question is, have women been fully
accepted as worthy opponents for their male counterparts in different professional fields? I
don’t want to come out sounding like us women are crying over our seat at the table. At this
point and time, we are not crying or being nice to get what we deserve and have earned but we
are asking for our seat at the table, that which we have worked for.

I know that last sentence in that last paragraph might follow up with sneers from some people
but hey, it’s time people, not only women but also men stood up for what they believe they
have rightfully achieved. Recently when I was having a bit of a discussion with my colleagues on
women in power and their journey to where they are right now, made me realize that men are
still not ready for women in power. Saying it as it is. I can’t blame one of my colleagues for his
ignorance because the society that we are brought up in and that which we are living in right
now, has portrayed the girl child mostly as someone who seeks favors from men because of
their gender.

The perception that people have when a woman is in power is different from that which they
have when a man is in the same position. Quoting Rita Kavashe, Isuzu East Africa MD,who says
she was being mistaken at first for being the MD’s secretary and not the MD during her first
days as Isuzu MD, goes a long way to clearly bring out the fact that people still don’t consider
women as ‘worthy’ of some positions as they do men. The only thing that some people can
think of when they see women making it professionally is that they got there through shrewd
means .This not only disrespects those women who have earned their place at the table
through their own sweat, but it also demoralizes our women!

Its’s time we start bringing up the young generation with better values and ideologies. It’s time
we strengthened both sexes for them to know that claiming what they have worked so hard for
is not a crime neither is it a favor. Women should not cower in fear of people’s perception of
their limits. Be limitless; strive to concur what you set your heart in. As Oprah puts it, ‘Be the
one thing you think you cannot do. Fail at it. Try again. Do better the second time. The only
people who never tumble are those who never mount the high wire. This is your moment, own

About Dorothy

She is currently a front desk agent/cashier at Acacia Premier Hotel Kisumu .Passionate about writing articles that has direct impact on women. She is 24 years old,determined to empower fellow women and just shed light on different relevant issues.You can contact her via her  email address ; odhiamboodorothy1@gmail.com.
During a Q&A interactive session with Women Of Rubies, Online marketing professional and LinkedIn Influencer, Kayode Abass talked about why it is important to be on LinkedIn and also shared some nuggets on how to get started.
He shared:
*The most important part of your LinkedIn profile is your profile
photo and your headline. It’s the first thing people use to judge if
you are worth connecting with. It creates the first impression and
first impressions last.
*Your LinkedIn profile helps you build trust. It shows you do indeed exist. 


*To make your profile relevant, you need to fill all your information
on your profile, you need to get your colleagues and customers to
recommend and endorse you and you need to publish contents on
LinkedIn. If you do those, people will start seeing you on their

*Build relationships and network on LinkedIn. Don’t wait till you’ve
been laid off from work or till you have a product and service you
want to sell. Build relationships and network before those things
happen. LinkedIn groups are a great way to build relationships and
network with people who share the same interests as you.


*Your LinkedIn profile is what clients and prospective employers see
when they google search your name (Go to Google.com, search for your
name and see). Recruiters and companies now fully rely on LinkedIn
instead of the old fashioned way to recruit candidates.


*It is possible to schedule posts for personal page and business page
using Buffer and Hootsuite. I use the two for my clients and they run

*LinkedIn allows you to add your other social media account links to
your profile. If you need a job, you will need to find and connect
with the right people on LinkedIn. You will need to connect with and
build relationships with HRs especially.