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Building a strong personal brand is essential for success in today’s competitive business world, especially for women striving to make their mark. Your personal brand not only reflects your expertise and values but also influences how others perceive and trust you. Here are key strategies to help you craft and maintain a compelling personal brand as a woman in business:

1. Define Your Unique Value Proposition

Begin by identifying what sets you apart from others in your field. What skills, experiences, and qualities make you uniquely qualified? Your unique value proposition (UVP) forms the foundation of your personal brand and should be clear and compelling.

2. Clarify Your Target Audience

Understand who you want to reach with your personal brand. Are you targeting potential clients, employers, industry peers, or a specific demographic? Tailor your brand message and communication style to resonate with your target audience’s needs and preferences.

3. Establish a Consistent Online Presence

Craft a professional and cohesive online presence across platforms like LinkedIn, Twitter, and your personal website or blog. Optimize your profiles with a professional photo, a succinct bio highlighting your expertise and achievements, and regular updates that showcase your knowledge and engagement in your industry.

4. Demonstrate Thought Leadership

Position yourself as a thought leader by sharing valuable insights, opinions, and industry trends through blogs, articles, webinars, and speaking engagements. Consistently create and curate content that showcases your expertise and demonstrates your commitment to staying at the forefront of your field.

5. Cultivate Authentic Relationships

Build genuine connections with others in your industry through networking events, professional associations, and online communities. Engage in meaningful conversations, offer support and mentorship, and seek opportunities to collaborate with others who align with your personal brand values.

Conclusion

Building a strong personal brand as a woman in business requires clarity, consistency, and authenticity. By defining your unique value proposition, clarifying your target audience, maintaining a consistent online presence, demonstrating thought leadership, and cultivating authentic relationships, you can establish a compelling personal brand that enhances your professional reputation and opens doors to new opportunities.

Empower yourself with these strategies and watch your personal brand flourish in the competitive landscape of business. Your brand is your story—shape it intentionally and let it reflect your journey, values, and aspirations.

Few individuals are inspiring and impactful in the dynamic world of entrepreneurship and career coaching. Still, Rukayat Alabi is a shining example of passion, dedication, and the unyielding pursuit of excellence. Rukayat, popularly known as “Ruky,” is a serial entrepreneur and a seasoned Banking and Tech Professional. Her journey from the world of banking to becoming a serial entrepreneur and a beacon of hope for immigrants navigating the job market is a story worth celebrating.

As the founder and CEO of RKY Group of Companies, comprising RKY Careers, RKY Digital Solutions, and RKY Consulting Services Ltd, she has carved a niche for herself by passionately supporting migrants in navigating the job market, securing their dream positions, and achieving excellence in their careers. Let’s dive into her remarkable story.

The Multi-faceted Rukayat Alabi

At first glance, Rukayat may seem like an ordinary entrepreneur, but a closer look reveals a remarkable woman who effortlessly juggles multiple roles. Apart from being the driving force behind the RKY Group of Companies, she also holds a senior Finance Analyst position at a prominent bank in the heart of London. Amid her professional success, she proudly wears the hat of a loving mother to two adorable children. Rukayat’s life is a true embodiment of balance and achievement.

Rukayat’s Journey: A Fusion of Finance and Tech

Rukayat Alabi

Before venturing into career coaching and entrepreneurship, Rukayat Alabi had a successful career as a finance professional. She spent over eight years making her mark in Guaranty Trust Bank Plc in Nigeria, gaining valuable insights and skills that would later prove invaluable in her entrepreneurial journey. Her financial understanding and passion for technology set the stage for her transition to the vibrant world of career coaching.

An Impressive Academic Background

Rukayat Alabi’s academic journey is as impressive as her professional one. She holds a BSc in Accounting from Crawford University and is an Associate Chartered Accountant. Her pursuit of knowledge didn’t end there; she obtained an MSc in Financial Technology from the University of Stirling in the UK. Her commitment to continuous learning and professional development reflects her dedication to excellence.

A Glimpse Into Rukayat Alabi’s Daily Routine

A typical workday in Rukayat’s life is a whirlwind of activity and purpose. Her mornings often kick off with strategizing sessions alongside her team leads, where they set clear goals for the day and week ahead. These meetings set the tone for a day filled with consultations, collaborations, and interactions with her clients and the dedicated trainers at RKY Careers. Each day is an opportunity to positively impact the lives of those seeking to excel in their careers.

Overcoming Challenges with Tenacity

In any field, challenges are inevitable, and Rukayat’s journey has been no exception. She identifies one of the most significant hurdles as ensuring that immigrants don’t settle for less in their job pursuits. She tackles a challenge head-on by providing the necessary support, training, and services through RKY Careers. Her determination to make a difference and the countless success stories that follow are her driving force.

 A Passion That Ignited RKY Careers

Rukayat’s journey into career coaching and entrepreneurship was ignited by a profound passion for supporting immigrants in navigating the global job market. Her brainchild, RKY Careers, is more than just a company—it’s a beacon of hope for countless individuals seeking fulfilling employment opportunities.

RKY Careers has extended its impact across borders, reaching immigrants in the UK, the US, Canada, and beyond. Rukayat’s unwavering dedication stems from the transformative effects she witnesses daily, as lives are changed, and possibilities become realities through the services and training provided.

Rukayat Alabi’s Remarkable Achievements and Milestones

A series of impressive achievements and milestones mark Rukayat’s career. One that particularly stands out is her recognition as the Ed-tech CEO of the year—an accolade that speaks volumes about the impact she and her team are making in the lives and careers of immigrants worldwide. With over 500 success stories and countless professionals positively impacted, she’s a true game-changer.

Exciting Projects on the Horizon

Looking forward, Rukayat and her team at RKY Careers are embarking on an exciting journey of expansion. They are bringing their renowned career support services and career and tech transition training to North America, specifically Canada and the United States. Registering their business in Canada is underway, and the United States is next on the horizon. This move promises to extend their transformative impact even further.

The Powerhouse of RKY Careers

Rukayat Alabi

To truly appreciate Rukayat Alabi’s impact, it’s essential to delve deeper into the incredible work being done at RKY Careers. The company projects Rukayat’s vision and commitment to supporting individuals in reaching their fullest potential. Here are some of what the company offers:

Comprehensive Career Support Services

Its comprehensive career support services are at the core of RKY Careers’ offerings. Whether you are an international student looking to land your first job in the UK or a seasoned professional seeking a career change, RKY Careers has tailored services to address your unique needs. These services cover everything from CV optimization and interview coaching to personalized career planning and development strategies.

Transformative Training Bootcamps

RKY Careers doesn’t just stop at providing services; it goes a step further with its transformative training bootcamps. These bootcamps are designed to equip individuals with in-demand skills and certifications that open doors to lucrative career opportunities. From Project Management to Business Analysis, Scrum Master, Product Owner, Data Analysis, and more, these bootcamps are a launchpad to success.

Personal Branding Expertise

Personal branding is crucial in today’s competitive job market, and RKY Careers excels in this arena. Rukayat and her team specialize in helping individuals craft compelling private brands that make them stand out to potential employers. They understand the nuances of creating a powerful online presence that attracts opportunities.

Visa Sponsorship Strategies

For international students and professionals seeking employment in the UK, visa sponsorship can be a challenging hurdle. RKY Careers provides invaluable guidance and strategies to navigate this complex process successfully. They have a track record of helping individuals secure employment that offers UK visa sponsorship, both within the UK and from their home countries.

Career Transition Support

Changing careers can be daunting, but RKY Careers simplifies the process. Their career transition expertise empowers individuals to shift seamlessly to new roles and industries. Whether transitioning to a tech career or pursuing a different field, RKY Careers has the tools and knowledge to make it happen.

Unparalleled Success Stories

The success stories that emerge from RKY Careers testify to their effectiveness. With over 500 success stories in 2022 alone, the impact is undeniable. These stories represent transformed lives, career clarity, promotions, and individuals gaining the skills to excel in their chosen fields. Her expertise has earned her multiple awards and invitations to speak at prestigious Tech Summits, Career Webinars, and Universities across the UK. Her insights are sought after by those looking to unlock the doors to career success.

The narrative of Rukayat Alabi’s life and career has a common thread—transformation. RKY Careers’ transformative impact on immigrants worldwide stems from the founder’s journey transitioning from finance to entrepreneurship and career coaching, driven by a core focus on change. Rukayat’s vision to empower individuals to excel in their careers and reach their fullest potential has made her a prominent figure in career coaching and entrepreneurship.

As she looks ahead to expanding RKY Careers into North America and beyond, there is no doubt that her influence will continue to grow. Rukayat Alabi and RKY Careers offer top-notch career support, training, and branding expertise to help individuals succeed. It doesn’t matter your background; RKY Careers has a way of helping you excel in the global job market.

 

Meet Ehi Agbonlahor, an inspiring social innovator with a deep-seated passion for addressing life’s challenges to enhance individual and community well-being. In this blog post, we’ll dive into Ehi’s remarkable journey, her educational achievements, and her mission to decentralize access to opportunities for career growth and success.

Ehi’s Path to Innovation

Ehi Agbonlahor’s journey into the world of innovation and design thinking has been nothing short of extraordinary. She participated in the IBM Design Thinking Lab, an experience that honed her problem-solving skills and fueled her curiosity to explore innovative solutions. As a semi-finalist in the 2019 Amazon-sponsored Kellogg Design Challenge, Ehi showcased her ability to think creatively and propose practical solutions to complex problems.

Over the past decade, Ehi has successfully spearheaded design-led projects in diverse industries, including financial services, agribusiness, and eCommerce. Her ability to bridge the gap between creativity and practicality has made her a valuable asset in the world of social innovation.

A Wealth of Knowledge and Expertise

Ehi Agbonlahor’s educational background reflects her commitment to continuous learning and personal growth. She holds both a bachelor’s and master’s degree in agriculture, providing her with a solid foundation in critical thinking and problem-solving. However, Ehi’s academic journey didn’t stop there. She earned an MBA from the prestigious Rotman School of Management at the University of Toronto, Canada.

During her time at Rotman, Ehi co-founded Rotman Students Against Anti-Black Racism (Rotman SABR), demonstrating her dedication to addressing critical social issues. Additionally, she played a pivotal role in establishing two scholarships aimed at supporting black students at the university, leaving a lasting impact on future generations.

Empowering Career Growth with Anutio

Today, Ehi Agbonlahor is the Founder and CEO of Anutio, a visionary platform with a mission to decentralize access to career growth opportunities. Anutio leverages the power of artificial intelligence (AI) to empower individuals from all backgrounds, providing them with the tools needed to discover their strengths, build fulfilling careers, and pursue their passions.

Ehi’s innovative approach to career development and her commitment to inclusivity are at the core of Anutio’s mission. She believes that everyone should have the opportunity to make a living doing what they love, regardless of their background or circumstances.

Conclusion

Ehi Agbonlahor’s journey as a social innovator and her dedication to driving positive change in the world is truly inspiring. Her educational achievements, combined with her hands-on experience in diverse industries, have equipped her with the knowledge and skills needed to tackle complex challenges.

Through her leadership at Anutio, Ehi continues to make a significant impact by empowering individuals to unlock their full potential and pursue meaningful careers. Her commitment to inclusivity and innovation serves as a beacon of hope for those striving to achieve their dreams.

The dawn of a new month brings fresh opportunities to pursue your dreams and career goals with renewed vigour. However, aspiring to success is just the beginning; knowing how to achieve it is equally crucial. Here are six essential tips to guide you on your path to success in your career, business, or workplace.

1. Ask Questions: Cultivate Curiosity

Embrace curiosity and ask questions relentlessly. Curiosity kindles excitement, leading to fresh ideas and newfound experiences. Consistently seeking answers to pertinent questions is one of the most effective ways to gain insights and perspectives rapidly. You never know; the answers to your questions could hold the key to your next breakthrough.

2. Listen Attentively: Embrace Diverse Perspectives

No one should be considered beneath you, and it’s essential not to let closed-mindedness and strong opinions hinder you from listening to others. Keep your door and ears open because nobody possesses a monopoly on knowledge. The ability to listen to diverse opinions is a valuable skill that can broaden your horizons.

3. Be Authentic: Forge Your Path

Not everyone will share your viewpoints or endorse your methods, and that’s perfectly fine. Stay true to your authentic self and strive for excellence in everything you do. Your unique approach and confidence in your abilities will set you apart. Remember, it’s more important to believe in yourself than to worry about what others think.

4. Cultivate Persistence: Never Give Up

Success often involves facing setbacks and enduring challenges. Renowned author J.K. Rowling worked on her iconic Harry Potter series for a staggering 17 years before its completion. This remarkable journey reminds us that failure is not the end; it’s giving up that leads to failure. Keep your eyes on your goals and maintain your resilience, even in the face of adversity.

5. Embrace Continuous Improvement: Challenge Yourself

Comfort zones can be limiting. Instead of resting on your laurels, keep pushing your boundaries. Strive to be better when you’re already good, and aim for excellence when you’re the best. The journey of self-improvement is a continuous one, as there is always room for growth.

6. Seek Support: Leverage Resources

You don’t need to be a superhuman to achieve greatness. Seeking help and utilizing available resources is not a sign of weakness but a smart strategy. Talented individuals are ready to offer their expertise; don’t hesitate to employ their services to aid your growth and success.

In your pursuit of success this year, remember that it’s a journey filled with ups and downs. By asking questions, listening, being authentic, persisting, challenging yourself, and seeking support, you equip yourself with a powerful toolkit to overcome obstacles and realize your goals.

Do you find yourself longing for more growth and opportunities in your career? If you’re feeling stuck and want to take your professional journey to the next level, now is the perfect time to make a change. By putting in the effort and following these five steps, you can fuel your career development and increase your chances of landing that well-deserved promotion.

  1. Set Small, Regular Goals

To improve your career prospects, start by setting small, achievable goals. Use a planner, notebook, or virtual calendar to stay organized and track your progress. By consistently setting and reaching these goals, you’ll build momentum and document your valuable experiences.

  1. Seek Feedback

As you gain experience in your industry, don’t hesitate to ask for feedback from your managers and colleagues. Constructive criticism can be immensely helpful in understanding your strengths and areas for improvement. Consider performance reviews as opportunities to initiate professional dialogues with your manager, asking direct questions on how you can enhance your performance and contribute more effectively.

  1. Network and Build Relationships

Networking is a powerful tool for maintaining engagement within your industry and connecting with influential individuals. Reach out to co-workers or professionals through check-in emails or establish a strong presence on social media platforms. Building meaningful relationships can help you stand out and establish yourself as a respected professional in your field.

  1. Utilize Educational Resources

Many companies offer valuable educational resources to employees. Take advantage of these opportunities to expand your skill set and gain new knowledge. Management training, workshops, or seminars can significantly contribute to advancing your career prospects. If you’re considering a different career path, exploring internships can be a transformative learning experience.

  1. Embrace Challenges

Advancing your career requires dedication and motivation. Push yourself beyond your comfort zone by exploring new skills and ideas that may seem daunting at first. For instance, if public speaking is not your strong suit, consider enrolling in a public speaking class to hone your communication abilities. As you accumulate new skills, remember to update your resume to highlight your growth and capabilities, making you stand out to future employers.

In conclusion, taking your career to new heights is within your reach. By setting regular goals, seeking feedback, nurturing your professional network, utilizing available resources, and embracing challenges, you’ll be well on your way to unlocking the full potential of your career. Remember, success doesn’t happen overnight, but with perseverance and dedication, you can transform your professional journey and pave the way for a rewarding and fulfilling future.

Knowing how to network successfully can help you tap into a hidden job market and present your skills and experience to potential employers. More than half of jobs are filled through networking contacts and more employers are turning to social media tools for help with hiring.

Using network referrals to get a job can lead to 6% higher annual income and most networkers stay in their jobs for two times longer than direct job searchers.

Benefits of Networking

Whatever your reason for diving into the world of networking, the benefits can be huge. 96% of employees at Adobe feel that networking strengthens their creativity. The benefits of a strong network extend beyond work, as having a strong social network may lead to fewer symptoms of dementia and other diseases.

More than half of people get word-of-mouth referrals from networking contacts. It has always been a tool for job seekers but today, it’s a skill that can help many other professionals advance their careers.

Scientists use networking to help secure research grants. Contractors and construction workers network to find new contracts.

Business leaders network with their employees to build relationships, foster creativity, and get to know each other outside the office. Artists and musicians use networking strategies to build followers and get discovered.

Building Your Network

Professionals can develop casual contact networks by participating community service organizations or the Chambers of Commerce. These networks are a great place to discuss local business and legislation and meet people from other professions. Casual contact networks can improve your business’ reputation in the local community and increase the likelihood that contacts will patronize your business.

Strong contact networks are more focused on sharing referrals within a small group of professionals. This is where developing a strong, long-term relationship is key to successful networking. Contacts made through the Business Network International (BNI) have resulted in 9.8 million referrals worldwide.

Networking can also be a tool to learn and share ideas with other professionals within your industry. Professionals can attend events and meetups to get to know other professionals and make connections. Professional conferences are a great opportunity to network while learning new skills and solutions for your business.

Now that you know why networking is so important, here are some tips that can help you learn how to network successfully:

  1. Personalize Your Profile

Whatever social media platform you’re using, personalizing your profile is key to standing out from the crowd. On LinkedIn, including at least 5 skills on your profile can create 17 times more views. Take the time to fill out everything in your profile and write summaries that show some personality and style.

2. Keep Updating

Once your profile is filled out, you have to keep it up to date. Regularly updated profiles get more views and more searches. Keep updating your profile, writing posts, and changing your profile picture.

3. Stay Professional

When networking on social media, always be polite and courteous. You might even want to create separate accounts to keep your personal life away from your professional life. However, don’t focus only on business. It’s important to build relationships by asking others about their lives and not just work.

4. Use Photos

Social media is driven by pictures and professional networking sites are no different. Profiles with photos get 21 times more views.

Other users form an impression of you in only 1/10th of a second. So, pick your photos carefully.

5. Move Offline

Networking is about building relationships and it’s always best to do that face-to-face. When you make a contact online, follow up in person or at least with a phone call. Always make the effort to keep in touch with contacts. Few strong relationships are better than a lot of mere acquaintances.

Tips & Tricks for Networking In Person

  • Have your business cards ready to go.
  • Listen to others and see what help you can offer them.
  • Share promotions from other companies and ask them to share yours.
  • Meet outside the office for a better opportunity to get to know co-workers and other professionals.

 

Introduction

Women in finance are a force to be reckoned with, breaking through barriers and shattering glass ceilings in an industry long dominated by men. One such woman is Tokunboh Ishmael, a trailblazer in finance with a career spanning over two decades.

Ishmael has made a name for herself in private equity, investment banking, and economic development and is recognized as one of the most influential women in Africa’s financial sector. In this article, we will look closer at Ishmael’s impressive career journey, highlighting her accomplishments, challenges, and insights that can inspire and empower women in finance and beyond.

Early Life and Education

Tokunboh Ishmael was born in Lagos, Nigeria, in 1968. She attended the prestigious Queen’s College, Lagos, for her secondary education and later studied economics at the London School of Economics (LSE). After completing her undergraduate degree, Ishmael earned a Master of Business Administration (MBA) from Harvard Business School in 1994. Her education at these highly regarded institutions gave her a strong foundation for her future career in finance and investment.

First steps In finance: Internships and entry-level positions

After completing her education, Tokunboh Ishmael took her first steps into finance through internships and entry-level positions. She began her career as an investment banker at Salomon Brothers in New York and later worked as a consultant at McKinsey & Company in London.

Milestones

The rise to prominence of Tokunboh Ishmael in the finance industry has been nothing short of remarkable. With a career spanning several decades, Ishmael has amassed an impressive list of achievements and milestones that have cemented her reputation as a leading figure in finance.

One of her key achievements was leading the team that advised on selling a Nigerian oil block for $1.3 billion, one of the most significant transactions in Africa at the time. Additionally, she co-founded Alitheia Identity, a private equity fund focused on investing in women-owned or led businesses in Africa.

Through her innovative ideas and dedication, Ishmael has become a prominent figure in the finance industry and a role model for aspiring women in business. From her early beginnings as an intern and entry-level employee to her current position as a highly respected venture capitalist, Ishmael’s journey has been marked by hard work, determination, and a passion for excellence.

Challenges

Tokunboh Ishmael faced several challenges as a woman in finance, particularly in a field that has historically been male-dominated. Women in finance have often faced biases and discrimination in the workplace, including unequal pay and limited opportunities for advancement.

Additionally, they often lack support and mentorship, making breaking through the industry’s proverbial “glass ceiling” difficult. Despite these challenges, Tokunboh Ishmael persevered and blazed a trail for other women in finance, using her experiences to inspire and empower others.

Here are some challenges that women in finance may face:

  • Gender bias and discrimination in the Workplace
  • Lack of female role models and mentors
  • Difficulty balancing work and family responsibilities
  • Unequal pay and opportunities for career advancement compared to male colleagues
  • Stereotypes and assumptions about women’s abilities in finance
  • Fewer networking opportunities compared to male colleagues
  • Lack of diversity in leadership positions within the finance industry
  • Pressure to conform to male-dominated workplace culture.

Philanthropic Ventures: Giving back to the community

Tokunboh Ishmael knows the importance of philanthropy to impact society positively, and she is an excellent example. Through various philanthropic endeavors, she has given back to the community. Her work in this area is a testament to her dedication to improving the world.

Furthermore, throughout her career, Tokunboh Ishmael has been involved in various philanthropic ventures, including supporting education, health, and entrepreneurship initiatives. Ishmael has also been active in promoting gender equality and empowering women in finance through mentorship programs and speaking engagements. Her commitment to making a positive impact on society serves as an inspiration to many.

Future goals and plans and career development

As a highly accomplished professional in the finance industry, Tokunboh Ishmael continues to strive for excellence and has set her sights on future career goals. She has expressed her desire to increase women’s financial representation and mentor the next generation of leaders. Tokunboh has also mentioned her interest in pursuing more board roles and investing in technology-driven businesses.

In addition to her career aspirations, Tokunboh is passionate about positively impacting the world. She plans to continue her philanthropic ventures and use her platform to empower women and youth through education and entrepreneurship.

With her drive, experience, and dedication, there is no doubt that Tokunboh Ishmael will continue to make significant contributions to the finance industry and beyond.

Advice for aspiring women in finance 

As a successful woman in finance, Tokunboh Ishmael has gained valuable experience and insights throughout her career. She is a true trailblazer who has overcome challenges and achieved remarkable success in her field. Here are some lessons learned and advice from Tokunboh that can inspire and guide aspiring women in finance:

  1. Believe in Yourself: One of the most critical lessons Tokunboh has learned is to believe in yourself and your abilities. Self-confidence is essential to success in any career, but it is vital in finance, where women are still underrepresented.
  2. Persevere Through Challenges: Tokunboh has faced many challenges in her career, but she did not let them discourage her. Instead, she persevered and used each challenge as an opportunity to learn and grow.
  3. Find Mentors and Role Models: Mentors and role models are crucial for career development. They can provide valuable guidance, advice, and support, especially for women in finance who may face unique challenges.
  4. Be Open to New Opportunities: Tokunboh advises aspiring women in finance to be open to new opportunities and experiences. You never know where a unique opportunity may lead or what you may learn from it.
  5. Give Back to the Community: Tokunboh believes in the importance of giving back to the community, and she has been involved in various philanthropic ventures throughout her career. Aspiring women in finance can also find ways to use their skills and expertise to impact the world positively.

Tokunboh Ishmael’s career journey is a shining example for women in finance. Her valuable lessons and advice can inspire and guide aspiring women to achieve success in this dynamic and rewarding field.

Tokunboh Ishmael’s Impact 

Tokunboh Ishmael’s Impact on the Finance Industry in Africa is a topic that highlights the contributions and achievements of Tokunboh Ishmael in shaping the finance industry on the African continent. From her early career in finance to her rise to prominence, Tokunboh has left an indelible mark on the industry through her dedication to creating investment opportunities and supporting entrepreneurship.

Her impact has been felt in various sectors, including private equity, venture capital, and impact investing. Tokunboh Ishmael played several roles in transforming the finance industry in Africa. She co-founded and served as the Managing Director of Alitheia Capital, a leading private equity fund focused on investing in high-growth businesses that empower women and their communities.

Additionally, she served on the boards of several financial institutions and organizations, including the Nigerian Sovereign Investment Authority and the African Venture Capital Association. Through her leadership and dedication, Ishmael has significantly impacted the finance industry in Africa.

Conclusion

In conclusion, Tokunboh Ishmael is an accomplished woman in finance who has significantly impacted Africa’s finance industry. From her early beginnings in finance to rising to prominence and giving back to the community through philanthropic ventures, she has faced and overcome numerous challenges.

Her advice and lessons learned offer valuable insight for aspiring women in finance, and her career continues to inspire and transform the industry. With her visionary leadership and impressive track record, Ishmael will remain a prominent figure in the finance world for years.

As an undergraduate, I was made to believe that if you finish with 2:1 (second-class upper) and above, you’re more likely to get a better job than your peers. During my SIWES (compulsory Industrial Training), I worked in an oil and gas consulting firm where Graduate Trainees for Chevron were sent for a PDMS Training, so you can imagine my determination to ensure I get into Chevron. The first step was to ensure I get a 2:1 so that I will get a fighting chance. Starting with a 2.48 (third class) as my first GPA, I struggled through my 5 years to cross that 3.5 GPA with a thin margin. I was hopeful because, during my NYSC, I zealously read GMAT and GRE books; I was told that most multinational companies used them for their assessment.

I was ‘over-ready’ for any assessment test because I had already imagined myself as a Graduate Trainee in multinationals – wearing pantsuits during the on-boarding and eventually growing in my career.

As an undergraduate, I regularly spoke to a large audience as a fellowship leader, so I didn’t think I was going to struggle with interviews.

My first real interview for a multinational company was in August 2015. It was time to go to the assessment centre and I was ready. I had practiced in front of the mirror and in front of my siblings and parents – what didn’t I do to ensure I got the job? Nothing! The popular phrase that says “Once you have a game plan, confidence comes naturally” was in my head, because I had imagined myself confident and even dreamt of the interview.

I went into the interview room and began to shake. My words were incoherent, everything went wrong! “What’s happening?” I masked myself. Could it have been the seriousness of the panel or could it just have been that unnecessary phobia? I dusted that experience off and my rejection email was a big stab, but I was over it in less than a week.

Another opportunity came up in November 2015, but I had learned all my lessons from the last one. I met another four-man panel and the questions started. After 3 failed attempts to answer all the easy questions I was asked, a man wanted to break the ice and asked me ‘What’s your favorite movie’. My heart raced fast, I began to scratch my head. Yes! My head was blank! I was even clueless about my name at that point. I couldn’t remember anything, I wished the ground would just open up for me to enter. At that point, I felt like a failure. The only thing that managed to creep into my blank brain was ‘Spiderman’. What the…? ‘How could I think of that? For someone who was the hub of movies back in school, this really pained me. I muttered Spiderman and they all laughed and said “No more questions”. I began to leave and I said to myself “I’m sure these people must believe I have a fish brain”. I wanted to cry at the door but I got myself back together.

I think of these moments and smile anytime I am interviewing young graduates who I sometimes perceive may be going through similar situations. Most people think only introverts have this kind of problem but some real extroverts go through this. Interview phobia can happen in an unfamiliar circumstance that usually triggers a natural response. This involves adrenalin being released into the body – creating the effect that may involve being jittery, stammering, blank head, inability to look people in the eyes, etc.

I know thousands of other graduates who may be in this situation; they need to know that they’re not alone! It can be daunting for you to know you are capable of something but unable to show it to people or express yourself. It can lead to depression and the loss of self-worth if not properly handled. However, it is fixable. Yes! Training can help you through it.

It’s mainly about ‘Situation Management’; the process of becoming familiar with the interview situation on your terms. If you can try to build yourself up to a point where you self-manage the interview, you would be able to change the narrative and finally overcome interview phobia.

This was the major factor why I started the Employability Fitness Program so that I can help young graduates overcome interview phobia. You can join us via Instagram Live (@careerlifeng) on Saturday, 18th January 2020 by 12:30pm

I wish you the best in your career journey.