Aviator and Beauty Queen cum Influencer Powede Eniola Awujo just announced that she has officially joined the international Lancôme team as a global partner representing Nigeria!


This new appointment is a great step in the right direction and is proof that the French cosmetics brand is becoming a part of the conversations surrounding diversity and inclusivity in the beauty industry.

Last year, the model was a part of Lancôme’s My Shade My Power campaign and was among the three Lancôme heroes; includingWaje and Betty Irabor who embody a true representation of the brand. 

Powede Ajuwo

She also took a trip to Paris in September to celebrate #LancômeMoments with the international team and has actively been an ambassador of the brand, hosting giveaways and sharing the latest on Lancôme products with her almost 200k followers.

She shared the news on her Instagram earlier today saying:

It is with so much excitement and gratitude that I’m glad to announce to officially join the @lancomeofficial team as a global partner representing Nigeria. This means so much to me and it’s been nothing but a jolly ride all through the way.
I’ve met so many amazing inspiring women on this journey @bouwercarol@paola_antonini @suziemeyer and a host of others. I look forward to an impactful future and all the things this partnership with Lancôme will do for women around the globe.
Super thankful to @glambrandagencyfor all the work put in behind the scenes.

BellaNaija Style spoke with Bola Balogun, CEO of Glam Brand Agency, the brand in charge of the Lancôme Nigeria operations. She had this to say:

I’m excited that Lancôme is authentically focused on diversity and inclusion of the African women, and Powede being part of this international Lancôme family proves that. It is like a feather on the cap of Nigeria. It shows that they respect our beauty.  I’m really happy we are part of this bigger picture.

Credit: Bella Naija

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